Whoever said buying sexy underwear is ONLY for turning men on had it all wrong and completely backwards.  We get that sexy lingerie can add some spice in the bedroom, and we think that’s a  fantastic thing –  especially if you want to rekindle the romance in your relationship, but here at IDEAL we believe that wearing beautiful lingerie isn’t just about men at all.

By degrading sexy lingerie to just a bedroom accessory and an item to please someone else, we’re ignoring just how powerful it can be. With this in mind, here are 4 ideal reasons to treat yourself to some sexy/lovely lingerie items.

Boost your self- confidence

Sometimes we get in a rut of wearing the same old and tired underwear over and over. We all have those once white, now discoloured greyish bras and those worn knickers that have lost their elasticity. They aren’t sexy and certainly don’t make us feel sexy.

Did you know that the style of and the clothes you put on your body reflect and affect your mood, confidence and self esteem. Scientists call this phenomenon “enclothed cognition”.  So if you’re wearing dull and tired underwear you’re probably going to feel the same. If you’re wearing sexy lingerie it’s safe to say you’ll feel sexy and more confident. It’s a no brainer really.

Feel Empowered

Lingerie empowers women. Lingerie is feminism. A huge part of feminism and female empowerment is about making a woman feel good about being a woman and about themselves. This is were beautiful and sexy lingerie comes in.  As previously mentioned, lingerie can make you feel more confident, which encourages you to display your body more confident.  Beautiful lingerie empowers an woman and allows them to feel apologetically feminine.

Feel Good About Your Clothes

It’s amazing , but true – a third of women are wearing the wrong size bra.  Beautiful, well fitted lingerie will actually help your clothes fit you better,  give extra enhancement to your body and accentuate your best parts, helping you to feel good about the clothes you’re wearing.

Attract Others

Wearing beautiful lingerie can make you feel at your best.  As the Thought Catalog so eloquently puts it ‘It is proven that when you feel your best is when you are at your best and people will naturally gravitate to you. Confidence in what you are wearing not only makes you feel good but it attracts people who appreciate those qualities’  . Enough said.

 

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Rachel is the beauty and fashion director at IDEAL. She loves trying new products and is an avid fan of London's fashion, from the high end to the high street.