It’s that time of year again. We’re packing away our sandals, sarongs and sun hats and pulling out our winter wardrobe. While we’re sad to see summer go, we love winter and the fashion that rolls in with the season – it’s the only time of year when it’s acceptable to go out head to toe in sequins.
Wrapping up warm and wearing cosy coats is another highlight of winter style for us. There’s nothing quite like a crisp, cold day in Britain where the air is fresh, the sun bright, the coat thick and the lure of a mug of hot chocolate sweet and strong. Most of us, though, have owned and worn the same winter coat for years, maybe through a strange sense of attachment, maybe through a lack of funds or willpower. The years, though, have not been kind to our beloved coats in the style stakes and although an investment, a new one will offer another few years of being hardy, sturdy and worthwhile for its longevity and everyday use. Therefore we say the onset of winter 2017 is the perfect excuse to buy a new coat – but what to go for?
The winter coat is the piece you will wear the most this season, it will take you through the cold months and for years after you purchase it, so it’s important to invest money in a quality piece. Never try to skimp and save on a winter coat, as the brisk winds and temperamental skies wreak havoc on a cheaply made number. Enter, then, luxury European label Moncler. It’s a brand known for its quality down coats, coveted by celebrities, city slickers and those who lead a more rural life alike. With this in mind, we’ve listed 4 IDEAL reasons to buy a Moncler coat this winter.
P.S No doubt after reading this article you’ll want to get your hands on one – you can find Moncler on SSENSE.com and other fashion websites.
UNPARALLELED QUALITY
Moncler is famous throughout the fashion world, with many lesser highstreet brands mimicking it’s design. However, you can’t beat the quality of a genuine Moncler coat, it’s simply unparalleled elsewhere. The brand renowned for its use of duck down, which is naturally insulating and of course luxurious. If fashion is in your remit, then you’ll know about ‘fill power’ which is all about warmth-to-weight ratio and compressibility – the higher the fill power, the better the down’s performance in terms of lightness, thermal capacity and insulating properties. Moncler is one of, if not the leader in ‘fill power’. Oh and they’re also at the top of their game when it comes to responsibly sourcing the down and other materials they use for their jackets; a massive added bonus in our book.
ON TREND & FLATTERING
These puffa-esque jackets were a huge trend last year, all over the runways, and this year are set to be even bigger. The shiny, quality nylon which is synonymous with Moncler jackets is highly coveted by other brands, and while others might make you look like the Michelin man (down is lofty and can make you look fat), Moncler’s coats won’t. Theirs have a fitted silhouette style and we simply love the feminine and refined waist defining shape which makes Moncler so unique and recognisable.
CHIC AND PRACTICAL
Chic and practical, the label is adored by everyone from the après-ski crowd to city chic fashionistas; love affairs not harmed by their recent association with famous names like Greg Lauren, nephew of Ralph, who you can learn more about in this article. Fusing fashion with functionality, they use innovative technology in their coats, promising to keep you warm and looking good. For some, hoods are non-negotiable – they keep your blow-dry and straightening efforts in check when the weather is bad. However, for us the hood can be annoying at times. That’s why we adore Moncler’s collection of coats with detachable hoods, allowing you to customise your coat according to the weather. Raining and windy outside? Keep it on. Sunny with crisp, cool air and blue skies? Take it off. Moncler’s coats have a transitional quality that seems to transcend its competitors.
IDEAL FOR YOUR WINTER GETAWAY
Planning on going a winter trip? From skiing and sledging in the French Alps, to discovering the Northern Lights in Iceland, and exploring Europe’s best Christmas markets, these jackets are designed to protect you from the elements. Many other jackets are fine for a quick stroll, but won’t protect you from the biting cold or a prolonged period outside, exposed to the elements. Moncler was actually the first company to develop specific equipment for high altitude and harsh weather conditions – a fashion and a survival piece, it really is a no brainer. The coats are also ideal for cities like New York, where you want to look fashionable whatever the weather, but the temperatures drop well below freezing and you’re guaranteed snow in January and February. Another reason then, to consider Moncler this winter season.