Photography, as an art form and profession, is ever-evolving. With each passing year, new trends emerge, driven by technological advancements, cultural shifts, and creative experimentation.
As we navigate through 2024’s increasingly febrile, fractured media landscape, several new trends have come to the forefront, shaping the way photographers, from travel to portrait, sports to weddings, capture and present their work. Here are 10 professional photography trends that have been making waves this year, and how amateur photographs can pull a similar thing off at home.
AI-Enhanced Editing
Artificial Intelligence (AI) has revolutionised many industries, and photography is no exception. In 2024, AI-enhanced editing tools have become more sophisticated, allowing photographers to streamline their post-processing workflows. These tools can automatically adjust lighting, remove blemishes, and even suggest creative edits, saving time and enhancing the final output.
How amateur photographers can channel this trend: Amateur photographers can take advantage of AI-enhanced editing by using user-friendly apps like Luminar Neo, which offers AI-powered features. These tools can help you quickly enhance your photos, even if you lack advanced editing skills. Experiment with different settings and let the AI guide you to achieve professional-looking results.
Vibrant Colours & Bold Contrasts
While minimalism is trending (more on that later), so too is the use of vibrant colours and bold contrasts. Photographers are experimenting with striking colour palettes and high-contrast lighting to create visually arresting images. This trend is all about making a statement and capturing attention with dynamic, eye-catching visuals.
How amateur photographers can channel this trend: Use a colour photo editor app like Retouch Me, Snapseed or Adobe Lightroom to enhance the vibrancy and contrast of your images. Play with saturation, contrast, and brightness settings to make your photos pop. Look for colourful subjects and interesting lighting conditions to create bold, dynamic compositions.
Sustainable Photography Practices
With growing awareness of environmental issues, sustainable photography practices have gained traction. Photographers are increasingly opting for eco-friendly materials, reducing waste, and choosing sustainable travel options for shoots. This trend not only helps the planet but also resonates with eco-conscious clients.
How amateur photographers can channel this trend: Amateurs can adopt sustainable practices by using rechargeable batteries, opting for digital over print when possible, and being mindful of their environmental impact during shoots. Consider supporting brands that prioritise sustainability and look for second-hand equipment to reduce waste.
Drone Photography
Drone technology continues to advance, offering photographers new perspectives and creative possibilities. In 2024, drones are more accessible and easier to operate, allowing professionals to capture stunning aerial shots. From sweeping landscapes to dynamic event coverage, drone photography adds a unique dimension to visual storytelling.
How amateur photographers can channel this trend: For those new to drone photography, start with an entry-level drone that offers good camera quality and user-friendly controls. Practice flying in open, safe areas and gradually experiment with different angles and heights. Many drones come with built-in stabilisation and automated shooting modes to help you capture impressive aerial shots.
Authentic Storytelling
In an age of digital manipulation, there is a growing demand for authenticity. Photographers are focusing on capturing genuine moments and emotions, moving away from overly staged or edited images. This trend emphasises the power of storytelling, with images that resonate on a deeper, more personal level.
How amateur photographers can channel this trend: Focus on capturing candid moments and real emotions. Spend time observing your subjects and wait for genuine interactions. Avoid over-editing your photos; instead, aim to preserve the natural look and feel of the scene. Remember, the story behind the image is often more compelling than technical perfection.
Read: 7 photography tips for improving your holiday snaps
Retro & Film Photography
Nostalgia for the past has brought retro and film photography back into vogue. Many photographers are embracing analogue techniques, using film cameras and vintage lenses to create images with a timeless quality. This trend celebrates the imperfections and unique characteristics of film, offering a refreshing contrast to digital perfection.
How amateur photographers can channel this trend: Try using a film camera or experiment with digital filters that mimic the look of film. Apps like VSCO offer a range of film-inspired presets that can give your digital photos a retro feel. Embrace the imperfections and unique qualities that come with this style, and enjoy the process of creating something timeless.
Minimalist Aesthetics
Minimalism continues to be a popular aesthetic in 2024. Photographers are stripping back their compositions, focusing on simplicity and negative space. Particularly popular in food photography right now, this trend highlights the beauty of clean lines, subtle details, and uncluttered scenes, creating images that are both elegant and impactful.
How amateur photographers can channel this trend: Start by decluttering your compositions. Focus on a single subject and use negative space to draw attention to it. Pay attention to lines, shapes, and textures, and experiment with different angles to find the most striking composition. Minimalism is about simplicity, so less is often more.
360-Degree Photography
Immersive experiences are in high demand, and 360-degree photography is meeting this need. By capturing a full spherical view, photographers can create interactive images that allow viewers to explore a scene from every angle. This technology is particularly popular in real estate, travel, and event photography.
How amateur photographers can channel this trend: Invest in a 360-degree camera, such as the Ricoh Theta or Insta360, which are designed for ease of use. Practice capturing different environments and experiment with the interactive features. Many 360-degree cameras come with companion apps that make it easy to edit and share your immersive photos.
Mobile Photography
The quality of smartphone cameras has improved dramatically, making mobile photography a legitimate professional tool. In 2024, many photographers are using their phones for on-the-go shoots, leveraging advanced camera features and editing apps. This trend highlights the versatility and convenience of mobile devices in professional photography.
How amateur photographers can channel this trend: Maximise the potential of your smartphone camera by learning its features and settings. Use apps like ProCamera or Moment to gain more control over your shots. Invest in mobile accessories like lenses and tripods to enhance your photography. Practice editing on-the-go with apps like Snapseed or VSCO to refine your images.
Virtual & Augmented Reality
Virtual Reality (VR) and Augmented Reality (AR) are pushing the boundaries of traditional photography. Photographers are exploring these technologies to create immersive experiences and interactive content. From virtual tours to AR-enhanced prints, these innovations are opening up new avenues for creative expression and audience engagement.
How amateur photographers can channel this trend: Explore VR and AR by using apps like Google Cardboard Camera for VR photos or Adobe Aero for AR experiences. Experiment with creating virtual tours or adding interactive elements to your photos. These technologies are becoming more accessible, allowing you to create immersive content without needing extensive technical knowledge.
The Bottom Line
The photography landscape in 2024 is vibrant and diverse, with trends that reflect both technological advancements and a return to authentic, meaningful storytelling. Whether you’re a professional photographer or an enthusiast, these trends offer inspiration and new opportunities to explore your craft. Embrace the changes, experiment with new techniques, and continue to push the boundaries of what photography can achieve.