Now that 2018 has begun, we’ve teamed up with celebrity make-up artist and brand ambassador for EcoTools, Justine Jenkins, to pull together a list of the top trends that we’re sure to be seeing over the coming year. From bright lip tints to glossy eye lids, 2018 will be the year of experimentation when it comes to beauty. So, here are 5 IDEAL beauty trends for 2018.
BIGGER AND BRIGHTER COLOURS
Vibrant lipstick has been big for the last few years with bright matt colours and liquid lipsticks increasing in popularity, but this will change in 2018 with lip tints being the big news. Think sheer, buildable colours that give your lips a soft, healthy flush without committing to a full-on colour.
Bright colours remain, but will transfer to the eyes. Eye shadows and creams will be available in an array of bright and neon colours as well as pretty pastels, especially Ultraviolet which is due to be the colour of 2018. Wear one fantastic colour on its own or experiment with a few together. Remember to keep the rest of your make up simple and let the eyes do the talking. The bolder and brighter, the better.
In 2017, fashion weeks were dominated by all things that sparkle. Glitter products, shimmers and rhinestones were everywhere. Moving into 2018, this trend will continue, and you’ll be reviving your inner disco goddess.
NATURAL EYES AND SKIN
Glossy lids will be popular in 2018. To capture this, either use a clear gloss on its own, with lashings of mascara, or mix a gloss with your favourite cream eyeshadow.
Staying with the eyes, brows will continue to be big news, but expect lashes to be even bigger. Mascara and false lashes will create thicker, more voluminous, and longer lashes.
Cat flick eyes are enduringly popular, but 2018 will see a twist. Graphic eyeliner gives a more modern take on the trend. Try thick, blunt brushstroke liner, or negative-space liner, where outline shapes are left unfilled.
Fresh, natural skin will replace matt heavy foundations. Bespoke skin and make up solutions are becoming more widely available with customers, which is making it increasingly achievable to do ‘natural’ well – one size fits all is a thing of the past, meaning the dreaded foundation tidemarks are also on the way out. Gadgets will stay on the rise with more appliances for the body as well as the face.
ETHICAL BEAUTY
In the past 12 months there has been a staggering 820% increase in searches for ‘vegan beauty’, whilst searches for ‘ethical beauty’ have increased 168%.* Natural, cruelty free, ethical and sustainable beauty will continue its meteoric rise in popularity in 2018. Consumers are becoming more conscious of not only the food on their plates, but also the contents of their makeup bag, and they want to know they are putting the purest ingredients on their skin, and using packaging that isn’t destroying the planet.
Makeup brush wise, EcoTools products are not only 100% cruelty free, PETA certified and suitable for vegans, but they’re also some of the best brushes around, and they’re very affordable.
DRAPING
Contouring will always have its diehard fans, but in 2018 it’s time too explore new avenues and try a technique called ‘draping’, which uses blush only. Place your blush on the crest of your cheekbone and blend out, or to counteract round faces, place the blush slightly under the cheekbone where you would’ve contoured. This lengthens the top half of the face.
Staying with blush, a healthy fresh colour on the apple of the cheek is in for 2018. Create a healthy flush by adding a touch of soft pink, coral or peach by applying to your cheeks and blend. The best way to avoid any contouring type appearance is with a blending sponge – I use the EcoTools Blending Duo – they’re amazing for ensuring that the overall look is subtle and natural.
