Here at IDEAL we realise that there’s more to this crazy dance than the accumulation of ‘stuff’. A life of accruing possessions will only accrue dust. Oiling the Capitalist wheels with your wallet won’t bring clarity, of that there’s no doubt….

But who can deny the positivity that a bit of pampering brings? There’s nothing wrong with taking a look inwards from time to time, letting go and just spoiling yourself. With that in mind, we’re sharing a few things bringing us a little peace of mind right now; our own spot of retail therapy, if you will, with these 5 IDEAL things we’re into this week. Go on. You deserve this.


Spring’s here and with it, a lightening up of the wardrobe and shedding of excess layers. When the weather warms, we always feel a little restricted having to lug around a cumbersome purse, hands never free and mind always on its whereabouts. Equally though, we’re not a fan of the way a bulky wallet distorts the correct cut of your carefully chosen trousers? Our solution is this money clip from the guys at Kinzd; slimline and subtle, but also secure, as your cash is kept in the clutch of magnets. We’re also huge fans of their slim minimalist wallets (featured below). Neat and compact, they’re ideal for carrying around in a your pocket, small clutch or handbag. Great stuff.


From £14.00 at


As the first shoots of spring emerge and we dare to give our garden a closer look after months of neglect, it’s normal to feel a little ashamed about just how dishevelled things have got. But if the start of the new season has got you on the phone dishing out invites and making plans for your garden, then you’re going to need to give a little care and attention to this much loved, undernourished space. You’ll need some sturdy gardening gloves to help you do the job safely. Featuring an iconic William Morris design, we’re loving these Briers William Morris Strawberry Thief gardening gloves.

£10.83 from


We’ve all been there. A toothpaste tube rolled up as tightly and resolutely as possible, all in the hope of just one more brush. And then forgotten until the next morning, ad infinitum. Estimates put annual toothpaste tube sales at the billion mark, and we all know how difficult it can be to squeeze out that last drop, with Squidger reporting that over 92% of tubes are left with product still inside when thrown away. What surprises us about that stat is the 8% who actually managed to empty theirs; what’s their secret? Anyway, we digress…

Designed to stop this wastefulness, enter the Squidger. The neat little device is designed to fit most 75-150ml tubes, plus 50ml and 250ml tubes, and helps you fully empty any stubborn toothpaste tubes, fash washes, cleansers, moisturisers and food packaging. One for the OCD sufferers as well as the no waste warriors among us.



We all need to relax more, and with yesterday marking the start of National Stress Awareness month, we’re embracing the excuse for a little self compassion and pampering. As if we needn’t one.

A nice warm bath, then, with Daytox Mineral Salt Bath (£4.00 from Ocado) for our aching limbs. This offers the essential mineral magnesium, which is absorbed through the skin as you soak and helps relax skeletal muscles by flushing lactic acid buildup in the muscles. A great stress reliever, and what’s more, it also helps regulate muscle and nerve function, easing soreness and stiffness.

£4.00 from Ocado


It’s British Beef week, and we’re throwing down a few steaks to celebrate. We’ll be finding inspiration from meat megastars Hawksmoor, with their book Hawksmoor At Home, described as ‘an extended love letter to beef’. If you’ve ever eaten at one of the group’s restaurants, you’ll know that amazing quality beef, cooked with respect, is the backbone of the place. We’re going to bring that mantra home, with their ‘ultra low roast beef’ recipe. Phwoar.

£25.00 from
Rachel is the beauty and fashion director at IDEAL. She loves trying new products and is an avid fan of London's fashion, from the high end to the high street.