Brand awareness is an integral part of any marketing campaign, whether it’s for business or personal reasons. If you want to establish yourself as an expert in your field, you need to prove to the world that your ideas are better than your competitors. And even if they’re not, promoting brand awareness will create the illusion of authority. To do this, you should build trust with your customers, have a recognisable, unique image and proposition, and of course, keep your brand relevant. But how do we do this, we hear you ask. Here’s a start; our 5 IDEAL ways to boost your brand awareness.
TARGET THE RIGHT AUDIENCE
If you are not targeting the right audience, you are wasting your time and money. It’s as simple as that. Spread yourself too thinly, operate in spaces which don’t have relevance to you, and face the financial consequences. So, take some time to think about who’ll benefit from the products and services you curate. Ask questions like: What is the average age and gender of this person? What type of neighbourhood do they typically live in? Ask yourself more, like “What is my USP?” and “How is my product fulfilling a need that is not being met by my peers in the market?”. Hence, it is essential that you think about your customer first, as once their needs are met, their loyalty is more likely.
HAVE A STRONG SOCIAL MEDIA PRESENCE
On a global scale, approximately three billion people are active on social media. Those are some humongous numbers. Subsequently, the potential for reach is massive. A strong social media presence is essential, then, to maximise the possibility of getting your brand known and out there. It’s also (largely) free. Check out our little rundown of the best platforms for promoting your business here.
SEARCH ENGINE OPTIMISATION
Lurking in the lower reaches of Google, wondering why there’s scant traffic to your site? Struggling to rank highly in the search engines can be seriously detrimental to your business. To go from strength to strength this year and beyond, you may need to boost your online presence. If you want to continually drive traffic to your site, increase your website rank, and boost your conversion rate, you’d do worse than considering investment in a link building service who are dedicated to building strong relationships with high authority websites and can help you secure powerful backlinks, helping you to rank higher on Google and beyond (Ask Jeeves anyone?).
You can improve SEO through posting high quality content, using certain keywords and linking to reputable websites. All of this improves your ranking in Google’s algorithm and allows your content to be found much easier online.
Attending industry relevant events will allow you to get ahead of your competitors and other professionals that operate in your niche. Because sometimes, let’s face it (ahem), face to face contact is simply more valuable, meaningful and productive. Chances are, that these events will be filled with the potential for making an impression, with consumers and even competitors; never a bad thing, we think.
To last long in the memory, why not gift items with your brand logo that people will use? Common examples include pens and notebooks, but you could even offer unique shirts. You just have to find a company that prints your logo on the merchandise of your choosing, such as t-shirt printing in Glasgow or mug makers in Devon. You know the score.
Much maligned and often misunderstood, but utilising public relations and working in with influencers is yet another method you can take to increase awareness about your products. Influencers have a large follower base that trust in the content they post. When you partner with these individuals, you are securing a reputation for your brand, which aids in your future profitability.