Everyone has something to share with the world, and online it has never been easier to connect with those you know and love, as well as total strangers who feel passionately about the same interests as you.
And whilst social media makes hobbyists of us all in this regard, some individuals have a real talent for sharing their experiences in a way that others connect strongly too – some people can even make a career out of it.
According to Glassdoor, the average pay for a blogger is £31,954. Some hardworking folk earn six-figure salaries from their passion.
So if you want to live your best life and blog about it too, read on to discover three great tips for living your blogging dream
CHOOSE YOUR NICHE
As an established blogger or influencer, you have scope to talk about a variety of topics, but if you’re just starting out it’s good to choose a niche selling point – a primary focus for your blog that centres around your interests. Remember that with the right subject, your natural passion will shine through and your followers will instantly pick up on that dedication
Consider also who your target audience is going to be – for instance, are you a parent sharing your experiences of juggling work and family life? Or perhaps you’re someone who travels and documents your adventures online? Maybe you’re interested in makeup and beauty and want to share your tips with the rest of the world.
Whatever it is, solidifying your unique selling point will keep readers returning to your blog for quality content on the thing they’re passionate about.
USE SOCIAL MEDIA
As an aspiring influencer, there is no more valuable way to maximise engagement and connect with your audience than via social media.
Tweets, TikToks, Insta stories – however you choose to connect, sharing frequently on social media helps your readers to become actively invested in your mission as a blogger.
Be sure to choose the right platform for your followership – for instance, Facebook is the most popular platform for social media users over 50, whilst Millennials and Gen Z tend to use sites like Twitter and Instagram more frequently.
Remember that your social media posts are a great opportunity to inspire direct interaction, and leading questions that actively encourage your audience to engage with you by sharing their thoughts are helpful in building a rapport Use your posts to ask questions and gather feedback from your audience.
READ: 5 ways to make your travel videos more exciting in 2021.
PRODUCE QUALITY CONTENT
Consistent, high-quality, and engaging content is so important if your blog is going to succeed. But remember, quality and quantity are not mutually exclusive which it comes to blogging – less is always more.
There are more than a million bloggers right now, each spinning out unique content perfectly pitched to reach for their target audience. But is producing content alone sufficient for blogging success? Not necessarily, according to marketing mavericks such as Ahrefs, Moz and others.
To catch your audience’s attention and truly engage with them, bloggers need to pay attention to the right keywords, blog structure, meta descriptions, headlines, image optimisation and other fine, seemingly innocuous details. Which brings us to our next point.
MARKET YOUR BRAND
Many bloggers and influencers assume that if they have great content and a regularly updated social media presence, that they don’t need any kind of digital marketing.
But in fact, it can be a helpful tool in perfecting your personal brand identity and maximising the outreach of your blog.
Tactics like SEO can play a major role in bumping your blog and social media pages up search engines to ensure that you reach the audience you’re looking for.
If you’re totally new to this world of tech tricks, Maratopia Digital Marketing are experts who can help you launch your blog to new heights.
And remember, your social media game, as well as the quality of your blog, will also make a huge difference.