The eCommerce industry is vast, with its ever-increasing size presenting some unique challenges to start-up businesses wanting to get ahead in the field.
In such a competitive field, marketing plays a massive role in the success of a new eCommerce business. Here are some key elements of online sales marketing; our 5 essential eCommerce marketing elements to master.
Competition Analysis
It is vitally important that every eCommerce company is well aware of direct online and traditional competitors. If the state of the competition is unknown, there will be no way of creating a marketing strategy that directly challenges companies that claim to offer the same products. The analysis of competitors and their customers is essential.
A Clear Mission Statement
A mission statement has two main purposes. Firstly, it helps to guide all marketing activities conducted by and on behalf of the company. Secondly, a mission statement defines how target audience members will experience their interactions with the company. Make your mission statement simple and intentional. Make your mission statement realistic.
Effective Market Research
You need to truly know your audience. Established agency nuancedmedia.com recommend that you ‘’prioritize market research and audience segmentation activities before attempting to improve the marketability of a company.’’
It’s a pertinent point; the eCommerce industry is remarkably vast. Unless you happen to be the next Amazon, you’ll need to find a niche, which always necessitates the identification of a target market.
Big data is your friend when trying to identify a target market. Big datasets are large, varied, and evolutionary enough to only be made sense of with the help of software. Large and varied datasets can help you understand trends that further aid in the identification of the people that you want to reach with your marketing materials.
Read: 5 insider tips for successfully marketing your products online
An Implicit Understanding Of SEO Basics
Search engine optimization is one of the most crucial elements of modern online marketing. A staggering percentage of page views come via some kind of search engine – usually Google. Billions of Google searches are made every single day, and the Silicone Valley giant has actively encouraged SEO practices.
SEO practices include keyword research, keyword inclusion, metadata customization, content contextualization, backlinking, and much more. Without good search engine optimization, you’ll always be lagging behind competitors, so make sure you get this right from the start.
The Development Quality Content
A great many eCommerce companies do just fine at mastering all of the other entries on this list but fall flat on their faces when it comes to producing the content that drives consumer engagement. All consumers – you included – will easily spot passion-free, poorly constructed content when they see it. Quality content is relatively hard to create. It involves a real understanding of the needs, desires, and humor of your audience.
Good quality content is beginning to have marked SEO benefits. The machine learning-empowered search algorithms employed by companies like Google are increasingly able to assess the quality and context of written and visual content hosted on a website. These algorithms then use their ability to see the ‘quality’ of content to influence rankings.
And now that you’ve established those essentials, check out these 6 effective ways to increase your eCommerce sales. We can’t wait to watch your company grow!