We’re an online destination on a mission; to bring you your daily dose of all things lifestyle.

Whether you’re after the ideal bedtime routine for a deep and restful sleep, the ideal drinks to serve at your next dinner party, or the ideal place for a pre-theatre dinner in your city, we've got you covered.

Since 2012, IDEAL has been helping you discover the coolest spots to eat and drink, the best destinations for a getaway, and the latest trends in interiors, wellness and everything in between.

Consider us your cultural concierge and curator, a destination for global citizens looking to be inspired.

Collaborative, partnered and sponsored content on IDEAL represents a partnership between our publication and a brand, where the brand and IDEAL work together on content that is in line with our readership's interests and our publication's goals.

This material is typically marked as ‘collaborative’, ‘sponsored’ or ‘partner content’ to differentiate it from our own editorial pieces.

Although it might appear to be an endorsement, it is, in essence, advertising. IDEAL provides a platform for the brand to present its content to our audience, but it should be noted that this is a paid slot to share the brand's message, products, or narrative in a manner that engages - and entertains - our readers.