Any business that has an eye on future success needs a team of excellent employees. But in this day and age, finding and hiring the best of the best is increasingly difficult. In order to attract candidates, businesses must find ways to get their name in front of the calibre of employees they’re hoping to attract.
Creating a recruitment video is a highly effective way to do this. In an age when people are watching more videos than ever before, a well-made recruitment video can be the difference between hiring a talented employee who will take the business forward and letting them slip through the net.
The key detail is that the video must be good because a poorly-made video will do more harm than good. If you’re looking for ways to record better recruitment videos, follow these top tips.
Present Your Team In The Right Way
A recruitment video isn’t just about finding employees. It’s a showcase for your brand. In your video, you may highlight your working environment and your key employees. You may have your hiring manager speak directly to potential candidates. Remember that not everyone is natural in front of the camera.
Find ways to present your on-camera employees in an engaging way, such as using video overlays (rather than having them speak directly to the camera) or using a teleprompter to produce smooth and nerve-free speech.
Know Your Audience
You’ll be looking for candidates who are in line with your company culture. Before making your video, it’s best to understand who you’re trying to ultimately reach with your content. What is the ideal profile of your candidate? Which social media platforms do they use? Having this information will help to guide your script, the aesthetics, and the general tone of the video.
The goal is to have potential employees look at your branded video and think, “that’s the type of company that I want to work for.” The challenge is finding the words and shots that’ll appeal to them.
Include A Call To Action
A flashy video is well and good, but if there’s a call to action, then it probably won’t yield the kind of results that you’re looking for. A call to action is an instruction for the viewer to take action. Depending on what you’re hoping to achieve, this may be asking candidates to apply now or to sign up for your newsletter to hear about employment opportunities at your business.
Work With A Professional Video Production Team
You can take the stress out of planning, shooting, and editing your recruitment video by working with a company that offers exceptional recruitment video services. MHF’s talented team of video experts have the expertise and experience you need to produce a highly-engaging video recruitment video that attracts top-tier candidates to your business. Check them out today.