Men’s Swimwear Styling Tips For Summer 2023: Make Waves With These Hot Trends

Summer is just around the corner, and we all know what that means – it’s time to hit the beach, lido, or even that paddling pool that you’ve erected in your garden! 

But before you get immersed in the cool, cool water, you’ll want to make sure you’re dressed to impress. Fortunately, Summer 2023’s key swimwear styles look to be a veritable feast of loud and proud designs that will have you noticed. From bold block colours to psychedelic patterns, we’ve got you covered. So, let’s dive in – quite literally, for once – and explore the hottest trends that will have you looking cool and confident all summer long…

Citrus Shades

If you’re looking for something uncomplicated – refreshing, even – consider citrus shades. These zesty colours – think lemon yellow, lime green, and tangerine orange – are perfect for adding a burst of energy to your swimwear wardrobe. Pair them with neutral shades up-top, like a white or grey silk shirt, for a balanced, yet eye-catching look.

Oh, and when your shorts are wet post-swim, simply wring them out into your poolside cocktail for a deliciously zesty flavour.

Design by IDEAL Image from WiStudio Elements via Canva

Bold Block Colours

One of the most eye-catching trends for Summer 2023 is bold block colours. These vibrant, solid hues are perfect for making a statement on the beach or at the pool, and pair effortlessly with the similarly blocky T-shirt you wear on your way to the beach and, erm, your towel. 

Opt for bright shades like electric blue, fire-engine red, or even neon green to really stand out from the crowd. Don’t be afraid to mix and match colours for an even bolder look, as another emerging trend of Summer 2023 is half-and-half swimming shorts in complementary (always bold) tones, divided 50/50 either lengthways or horizontally, the latter of which you’ll be seeing on the beaches later this year, make no mistake.

Geometric Pattern

Geometric patterns are another great way to make a splash this summer, with men’s designer swimsuits truly latching on to this trend as the weather warms up.

Look for swimming trunks and board shorts featuring bold, angular designs in contrasting colours. Think sharp lines, triangles, and rectangles that create a dynamic and eye-catching look.

A word of warning; don’t assume that everyone on the beach is checking out your butt if you’re donning this trend. They’re probably just hypnotised by the mesmerising patterns.

Bonus points if you can find a pattern that incorporates some of the other trends on this list!

Design by IDEAL image from Image Source via Canva

Psychedelic & Groovy Patterns

Ready to get groovy? Trippy psychedelic patterns are making a comeback in Summer 2023, and they’re perfect for adding some fun and flair to your swimwear collection. Look for swirling, kaleidoscopic designs in bright, bold colours that will transport you back to the Summer of Love. 

Pair them with a similarly funky shirt (leopard print is still in) or hippy-adjacent accessories to keep the focus on your funky swimwear. Add further intrigue by necking a few edibles on the beach and staring into your shorts for hours.

Nautical Stripes

Ahoy, matey! Nautical stripes are a classic swimwear trend that never goes out of style, but next season, they’re set to be everywhere. For Summer 2023, try incorporating horizontal stripes in navy blue and white for a timeless look that’s both sophisticated and playful. You can also experiment with different stripe widths and colours for a more modern take on this maritime-inspired trend, ideally suited for when that nautical wedding you’re attending transitions into something a little more casual.


If you prefer a more subdued, earthy look, then khaki is the way to go. This versatile shade is perfect for men who want a stylish yet understated swimwear option – or to give the impression that they’re an action man of sorts, of course. Pair khaki swim trunks with a boxy, subtly oversized black T-shirt and a black cap for a balanced, sophisticated look.


The UK’s love for Co-ords shows no sign of abating, but this summer, that love is going to be taken a step further, with coordinated sets that pair swim shorts and shirt. This cohesive look is both fashionable and functional, as it allows you to transition seamlessly from the beach to the boardwalk or from the pool to the pier without missing a beat. 

Choose a set featuring one of the other trends on this list – geometrics or psychedelic patterns the obvious choice here because of their natty, carefree spirit – for a truly on-trend ensemble.

The Bottom Line

Now that you’ve got the inside scoop on men’s swimwear styling tips for Summer 2023, it’s time to hit the stores and start building your perfect beach wardrobe. Remember, confidence is key when it comes to rocking any swimwear trend, so choose pieces that make you feel comfortable and ready to conquer the waves. Happy swimming!

Now, what are you going to wear on your feet? Try these men’s shoes must haves for S/S 2023 and step into summer on the front foot!

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