Any business that has an eye on future success needs a team of excellent employees. But in this day and age, finding and hiring the best of the best is increasingly difficult. In order to attract candidates, businesses must find ways to get their name in front of the calibre of employees they’re hoping to attract.
Creating a recruitment video is a highly effective way to do this. In an age when people are watching more videos than ever before, a well-made recruitment video can be the difference between hiring a talented employee who will take the business forward and letting them slip through the net.
The key detail is that the video must be good because a poorly-made video will do more harm than good. If you’re looking for ways to record better recruitment videos, follow these top tips.
Present Your Team In The Right Way
A recruitment video isn’t just about finding employees. It’s a showcase for your brand. In your video, you may highlight your working environment and your key employees. You may have your hiring manager speak directly to potential candidates. Remember that not everyone is natural in front of the camera.
Find ways to present your on-camera employees in an engaging way, such as using video overlays (rather than having them speak directly to the camera) or using a teleprompter to produce smooth and nerve-free speech.
Know Your Audience
You’ll be looking for candidates who are in line with your company culture. Before making your video, it’s best to understand who you’re trying to ultimately reach with your content. What is the ideal profile of your candidate? Which social media platforms do they use? Having this information will help to guide your script, the aesthetics, and the general tone of the video.
The goal is to have potential employees look at your branded video and think, “that’s the type of company that I want to work for.” The challenge is finding the words and shots that’ll appeal to them.
Include A Call To Action
A flashy video is well and good, but if there’s a call to action, then it probably won’t yield the kind of results that you’re looking for. A call to action is an instruction for the viewer to take action. Depending on what you’re hoping to achieve, this may be asking candidates to apply now or to sign up for your newsletter to hear about employment opportunities at your business.
Work With A Professional Video Production Team
Whilst it might be tempting to create a recruitment video in-house, partnering with a professional video production team can significantly elevate the quality of your final product. Professional videographers bring expertise in lighting, sound, editing, and storytelling that can transform your message into a compelling narrative. They understand how to capture authentic moments whilst maintaining a polished, professional appearance that reflects well on your brand. The investment in professional production often pays for itself through the quality of candidates it attracts and the longevity of the video’s usefulness.
Leverage AI-Powered Video Creation Tools
Modern technology offers powerful solutions for businesses working with limited budgets or tight timelines. The best AI video generator platforms can help you create professional-looking recruitment videos by automating various aspects of production, from script writing to scene transitions. These tools can generate voiceovers, add captions, create animations, and even suggest optimal video structures based on recruitment best practices. Whilst they shouldn’t completely replace human creativity and authenticity, AI video generators can be excellent for creating supplementary content or initial drafts that can be refined later.
Showcase Real Employee Stories & Testimonials
Nothing speaks more powerfully to potential candidates than hearing directly from current employees about their positive experiences. Include brief testimonials from team members at various levels and departments, letting them share what they genuinely enjoy about working at your company. Focus on specific examples rather than generic praise – perhaps an employee discussing a project they’re proud of, growth opportunities they’ve experienced, or how the company supported them through a challenge. These authentic voices create trust and help candidates envision themselves as part of your team.
Keep It Concise & Platform-Optimised
Attention spans are shorter than ever, so aim to keep your recruitment video between 60-120 seconds for social media platforms, with a longer 2-3 minute version for your website. Consider creating multiple versions optimised for different platforms – a square format for Instagram, horizontal for YouTube, and vertical for TikTok or Instagram Stories. Each platform has its own best practices for engagement, so tailor your content accordingly whilst maintaining your core message across all versions.
