Serving Beef For Christmas Lunch? Here’s How To Cook It Perfectly

We know what you’re thinking; we’ve been through this before. Turkey can be a tad dry, to put it mildly. Chicken doesn’t feel festive enough. Ditto a cracking cut of pork, regardless of how crackly that crackling is….

A joint of beef, then, blushing pink in the middle and with the requisite char on the outside, is the perfect alternative, bringing a tender touch and a festive flourish to the Christmas dinner table.

Here, we’ve spoken to the revered butchers to some of the UK’s best restaurants, Swaledale, whose Christmas Boxes this year include a 2kg, 28 day dry-aged rolled sirloin alongside pigs in blankets and a dry-cured ham rump, on how to cook your beef perfectly for a very special festive lunch.

Beef? For Christmas? Really?

Just as prized cattle were held back for Christmas in times gone by, we also hold back our Dexter, Highland and Lowline cattle, ensuring optimal flavour following long summer and autumn months grazing on the lush, green pastures of the Yorkshire Dales. 

Recently we have seen a resurgence in beef being served at Christmas, with Jorge Thomas (Director of Swaledale) noting a 15% increase in beef orders from previous years. The rolled Sirloin, which we’re cooking today, is proving particularly popular this year – King James would approve! 

The Christmas Box

The Christmas box will happily feed 8 people. If you’ve got a smaller group coming for Christmas, then the leftovers are going to be pretty special! 

  1. A very special 2kg 28-day dry-aged rolled Sirloin
  2. A dry-cured York-style Ham Rump
  3. 1 kg of Pigs in Blankets

How To Cook A Joint Of Rolled Sirloin Perfectly

  1. Heat the oven to 170°C fan.
  2. Chop the juniper, thyme and salt together until all is very fine and then mix in the pepper.
  3. Season the whole joint generously with herb salt.
  4. Pour a little sunflower oil into a large saucepan and, over a medium heat, carefully and evenly brown the fat side of the joint.
  5. Remove and put on a trivet in a roasting tray fat side up.
  6. Roast the beef until a thermometer reads 49°C, then remove from the oven and rest for at least 20 minutes. Pour any resting juices into the sauce at the end.

This cut of beef is so simple to cook to a blushing medium rare, and is super easy to carve, too! What better way to celebrate Christmas than that?

About Swaledale Butchers

Swaledale are a specialist butchery team with a whole-carcass, nose-to-tail philosophy for heritage and native breeds of cattle, sheep and pigs, slow grown and free to roam on small farms and smallholdings dotted around the wildly beautiful Yorkshire Dales. 

All of their grass-fed beef is dry-aged on the bone for a minimum of 28 days to maximise flavour. The Himalayan salt chamber is stacked full of prime steaks and roasting joints where, as if by magic, the salt wall creates the perfect environment to tenderise the meat for heightened succulence and depth of flavour. 

Swaledale’s meat is Always Fresh Never Frozen®, butchered to order, vacuum packed, and shipped in recyclable packaging to arrive safely insulated and ready to enjoy. And most importantly of all, it tastes bloody delicious!

Like that? You'll love this...

The Latest...

Food & Drink

The Best Restaurants In Croydon, London

Ideal for dining well in South London's Silicon Valley... Last updated March 2026 The birthplace of both air traffic control and Stormzy, and with Unibail-Rodamco-Westfield's long-awaited North End Quarter redevelopment now moving through...
Editorial Team

The Best Restaurants Near London Victoria

Last updated February 2026 With over 75 million passengers passing through London Victoria annually, and the station’s main...

Where To Eat Near Tottenham Court Road: The Best...

Ideal for fiery Thai, soul restoring udon, and everything in between... Last updated February 2026 With a shiny new...

Where To Eat In Hove: The Best Restaurants In...

Ideal for eating well in Brighton's other half... Last updated February 2026 ‘’Hove, actually’’… It’s the rallying call of all...

Where To Eat On Bermondsey Street, London: The Best...

Ideal for some of finest dining south of the river... Last updated February 2026 South London’s district of Bermondsey,...