As we step into the year 2024 in our finest vegan trainers, the fashion industry is undergoing a transformative shift towards sustainability. The once-niche concept of eco-friendly attire is now at the forefront of consumer consciousness and industry innovation, with sustainable fashion now shaping the future of our wardrobes. With that in mind, here are this year’s leading trends in sustainable fashion.
Sustainable Materials Take Centre Stage
Perhaps unsurprisingly, one of the most significant trends in sustainable fashion for 2024 is the use of eco-friendly materials. Indeed, top fashion brands in the United Kingdom are increasingly incorporating organic cotton, hemp, Tencel, and recycled fibres into their products.
Moreover, innovative alternatives like mushroom leather (mycelium), pineapple leather (Piñatex), and seaweed are gaining traction. These materials not only reduce environmental impact but also cater to the growing demand for cruelty-free and vegan options.
Increased Regulation & New Legislation
In 2024, the fashion industry is set to experience significant legislative changes aimed at promoting eco-friendly practices and addressing the environmental impact of fast fashion.
One of the key pieces of legislation is the New York Fashion Sustainability and Social Accountability Act, also known as The Fashion Act. This proposed bill would require major fashion brands with over $100 million in revenue to disclose their environmental and social impacts, including their carbon footprint and supply chain practices, and take steps to reduce emissions and other environmental impacts.
Additionally, the EU is expected to introduce a ban on the destruction of unsold textiles and footwear products, along with requirements for product durability, reusability, and repairability. Digital product passports are also anticipated, which will provide greater transparency regarding how items are made.
The EU’s Strategy for Sustainable and Circular Textiles, passed in June 2023, outlines a vision for an industry that respects the environment and social rights, with up to 16 pieces of legislation under discussion and the first coming into force in 2024. The Ecodesign for Sustainable Products Regulation (ESPR), set to be fully effective by 2025, will establish minimum design standards for all products sold within the EU, focusing on recyclability, durability, and the use of hazardous substances.
In the United States, the FABRIC Act aims to improve labor rights for garment workers and encourage the reshoring of American garment manufacturing. This federal fashion bill represents a significant step towards more ethical production practices.
These upcoming regulations reflect a global shift towards sustainability in the fashion industry, with governments increasingly stepping in to mandate changes that companies have been slow to implement on their own. The focus on reducing the negative environmental impact of fashion, particularly fast fashion, is becoming more pronounced as consumer awareness grows and the urgency to address climate change intensifies.
Circular Economy: Resale & Takeback Programs
The circular economy is gaining momentum with the increase in resale and takeback services. A take-back scheme in the fashion industry is a sustainability initiative where companies encourage customers to return their used garments instead of disposing of them. These initiatives extend the lifespan of clothing, combatting the notorious waste problem in fashion.
A few examples of key players in the fashion industry who participate in takeback schemes include Adidas and their ‘Choose To Give Back’ and Patagonia’s ‘Worn Wear’ programmes.
More Sustainable Dyeing Practices
The textile dyeing industry is undergoing a transformation towards sustainability. Traditionally, the dyeing process has been a significant source of pollution, with waterways in nations such as Bangladesh and China bearing the brunt, their colours altered by the efflux of chemicals.
However, a surge of technological advancements is paving the way for a greener future. Innovations include Colorifix, employing bacterial dyes as utilised by Pangaia; Living Ink, which harnesses algae-based dyes featured in a collaboration between Nike and Billie Eilish; and Air-Ink, an inventive method that repurposes pollutants into dyes.
Embracing Zero-Waste Design
Zero-waste design is a revolutionary approach to fashion where designers create clothing with minimal to no fabric waste. This trend involves pattern making that uses 100% of a given material, ensuring that all offcuts are utilised or engineered in such a way that there is no leftover material. Brands are adopting this method not only to minimise their environmental footprint but also to innovate in design. The zero-waste philosophy is also extending to the packaging and shipping processes, with companies opting for biodegradable or reusable packaging.
Indeed, the concept of carbon neutrality is being re-evaluated in light of the realisation that offsetting alone isn’t sufficient. Brands are now looking to move beyond neutralisation, focusing on reducing their carbon footprint through local production and innovative materials.
Read: Can fancy dress ever be truly sustainable?
Technology-Enhanced Sustainability
The integration of technology into sustainable fashion is becoming increasingly sophisticated. From blockchain for transparency to 3D printing for on-demand manufacturing, technology is enabling brands to reduce waste and improve efficiency.
For example, 3D knitting technology allows for precise garment construction without excess material, and it can be used to produce made-to-order items, reducing overproduction. Additionally, apps and platforms that facilitate the tracking of a garment’s lifecycle are helping consumers make more informed choices about their purchases.
Focus On Biodiversity
Preserving biodiversity has become a central theme in sustainable fashion. As the industry recognises the importance of maintaining diverse ecosystems, there is a growing trend towards supporting practices that protect wildlife and natural habitats.
Fashion brands are increasingly sourcing materials from suppliers that prioritise the conservation of biodiversity, such as organic farms that provide habitat for pollinators and other wildlife. Moreover, some brands are actively contributing to conservation efforts by partnering with environmental organisations and funding projects that aim to restore natural ecosystems.
Fashion Forecast: A Blend of Science & Nature
Looking ahead to Spring/Summer 2024, the fashion forecast suggests a blend of fantastical themes, human communities, nostalgic stories, and the fusion of science with nature. AI continues to play a pivotal role in product development, with surreal references and historic influences remaining significant.
The Bottom Line
The year 2024 is a pivotal one for sustainable fashion. With a bright future ahead, the industry is embracing innovative materials, digital advancements, circular economy models, and stringent regulations to pave the way for a more sustainable and ethical future in fashion.
These trends reflect a broader commitment within the fashion industry to address its environmental impact and contribute to a more sustainable future. By focusing on zero-waste design, leveraging technology, and prioritising biodiversity, the fashion world is taking significant steps towards a more ethical and eco-conscious approach to style.
As consumers, we have the power to support these trends by making conscious choices and advocating for change within the industry.
