2023 is almost here and with it, a chance to reflect on the successes and redress the imbalances of the previous year in business. If you’re like us, you’re probably proud of many achievements but also wish some things had gone better. That’s a good thing, as identifying weaknesses and striving to do better should be in the business D.N.A of all aspiring companies. With this analytical approach, business nirvana is within reach. So, here are 10 IDEAL ways to give your business a boost in 2023.
REFLECT
Hindsight is a wonderful thing, but foresight is too. If there’s nothing you’d like to change from the previous year’s work, then don’t expect to enact positive change in the next one. Reflect on what you didn’t do perfectly and you’ll get a good idea of how you might do it better in 2018.
COLLABORATE
Two heads are better than one. So what could an army of heads achieve? Have open arms when it comes to collaboration and don’t close your business to partnership opportunities. Identify key players in your industry, even if you see them as rivals, and plan mutually benefiting collaborations.
NETWORK LOCALLY
There is still much to be said for physical, face-to-face networking. Conferences are an excellent way to get your business in front of prospective investors and customers, so this year, book a slot for your company at relevant seminar or conference. Innovation and enthusiasm abound at this kind of event, so get inspired.
NETWORK GLOBALLY
Networking on a small scale is one thing. But with technology shrinking the world and possible partnerships just a click or swipe away, global networking is now easy and accessible. Well, when you put it like that, it would be rude not to. So this year, consider expanding your business reach. You won’t only be expanding brand awareness and visibility, your profit margins will also rise.
HOST AN ONLINE WORKSHOP
Add some verve to your business operations, and be in command of your position as an influencer. Newsletters and podcasts have reach, but you can up your engagement with customers by organising online workshops or webinars. Ensure the topic is more about helping your customers than promoting your business to promote organically and subtly. If you’re going to do this then consider managed hosting.
If there is ever an issue with your website managed hosting means there is always a qualified professional on hand to help. Indeed, imagine hosting an online workshop and your website suddenly goes down without anyone to fix the problem – now that would do quite the opposite of boosting your business.
GROW YOUR TEAM
A business is only as productive as the quality of its human resources. Are you satisfied with the calibre of workers you have? Review the team and identify the gaps that need to be filled. Then scout your industry for excellent talent to hire.
PROMOTE YOUR BRAND ONLINE
In the modern marketing environment, there are so many opportunities for businesses to engage with customers. Successful companies take advantage of the plethora of social media platforms to get their message out there as a means of promotion. Be sure to take advantage of the many online guides at your fingertips on get your social media presence on message and in line with the times.
And if you’re trying to think of ways to give your business that extra boost online, consider digital asset management; an essential component of brand management, ensuring marketing and brand assets are easy to maintain and share, thus making it easier to promote your brand online. Oh and Asset Bank are one of the best digital asset management softwares out there if you’re looking for a recommendation.
ORGANISE A COMPANY RETREAT
Sure, this might be a tad expensive, but it’s an investment in people; the best kind of investment, we think. The long-term benefits of teambuilding are clear, particularly in building a cohesive, content company culture. And who doesn’t want that?
TAKE RISKS
What is business if it’s not to risks? The real innovators take hundreds a day, learning from each mistake and benefiting from each act of bravery in equal measure. This year, venture out of your comfort zone and try new frontiers, with the necessary due dilligence and feasibility studies carried out, of course. Remember; no risk, no reward. And no retirement when you’re 30!
REWARD YOUR STAFF
There is no more valuable commodity than human resources. Recognise hard workers among your staff and reward them accordingly. It’s these little gestures that motivate them to do better and reach further. Cold hard cash is great, but there are plenty of reward methods that don’t necessarily involve cash or bonuses at hand, too.
