Ideal for improving your chances in an increasingly competitive marketplace.

Employability is a term which carries some serious weight. With it, the world (or at least, the job market) is your oyster. Hell, it’s an all you can eat buffet. But if you’re lacking in that elusive attribute, it can feel like you’re constantly being passed over for job opportunities. While there’s a danger such knock backs can take your self esteem and bank balance down a few notches, fortunately, employability isn’t something innate and inherent; it can be learned, cultivated and finessed.

We’re here today to talk about doing just that, with these 4 ways to improve your employability today, IDEAL for improving your chances in an increasingly competitive marketplace.


The ability to be employed…it sounds easy doesn’t it? Make yourself available, flexible, and willing, and the work will come.

If only it were that easy. We all have responsibilities and ambitions beyond the workplace, and the system can often seem intent on exploiting you rather than letting you grow at your own pace. In a crowded, contracting job market, it may seem counterintuitive to caution spreading yourself too thin, but in reality, some discernment and focus in your job search is far more likely to land you the role you deserve.

Refine and tailor your application to suit each job specifically, personalising each and every CV you send out to suit the demands of the job you’re applying for. It might mean you submit fewer applications in the same amount of time, but if these applications are more successful, it’s worth the effort.


First impressions count. Whilst we wish this wasn’t the case, and candidates were judged purely on merit, appearance plays a huge part in this. Indeed, in a survey conducted by Twin Employment of 2,000 hiring managers, research found that ‘’33% knew whether they would hire someone in the first 90 seconds’’. That’s not all, they also discovered that half the interviewers believed that a candidate could be eliminated from the process early due to the way they dressed.

Some roles demand that appearances matter more than others, but as a general rule, looking smart, slick and well presented suggests a level of care and attention to detail which will be transferred to your output in the office. 

Back to that survey one last time; 40% of interviewers even said that not smiling was a reason not to consider an interviewee for the job. So, if you really want to go that extra mile, consider getting your gnashers looking lustrous via services like Dental Excellence, giving you a smile to dazzle and bestowing confidence worthy of the role…


Employers are going to pick up on confidence levels, both over and under, and it might be a wise move to deploy a few simple tactics to project yours at just the right level.

There are numerous ways that you can do this. For instance, you might want to think about your handshake. A firm grip will imply a certain conviction, for sure. Maintaining the right level of eye contact is also vital; no creepy stares fixed for too long, sure, but holding that gaze for just the right amount of time can subliminally suggest confidence, make no mistake.

It’s also important to ask questions. Remember this interview thing is a two way street and making your own enquiries about the position suggests that you feel as though you’re likely to be chosen and can shift the power dynamic in your favour.


Extra-curricular personal and professional development are hugely impressive on the CV, suggesting that you treat your career with sincerity and have something to offer above and beyond the other candidates. Achieving superfluous, meaningless qualifications is pointless, but tailored, specific training relating to the role you’re applying for speaks volumes about your dedication and seriousness to the job.

During the interview, on the flip side, you should make enquiries about how seriously your prospective employer takes personal development in the workplace. Such an enquiry will be evocative of your rigour regarding the new role.


Job opportunities in the post-COVID marketplace are likely to be more competitive than ever before. By enacting the above advice, you can maximise your potential, ready to tackle whatever is to come. Good luck!