Sunglasses on, suntan lotion applied haphazardly, short shorts donned. Hello sunshine, how we’ve missed you! With the gorgeous weather we’re currently having, it feels like finally, summer is creeping into view, the beast from the east returning to hibernate, hopefully forever.

With new seasons come new beauty trends, and a new season offers a great excuse to update your wardrobe and look. Get a head start here with our 5 IDEAL beauty trends to try this summer.


There’s something special about waking up to a beautiful sunny day and realising you can head out the door without worrying about makeup. Treatments like LV lashes offer innovative technology that curls and tints the lashes, making them stand out and look 10x better than they would with mascara. Other treatments like HD brows and lip blush keep your brows looking great day in day out, and make your lips look plumper without the need for fillers. When getting any new treatments done, make sure to visit a trusted semi permanent makeup professional for the best results.


Glowy, glossy complexions have been seen all over the recent catwalks, and hailed one of 2018’s biggest beauty trends. This look is particularly great for summer’s warmer weather — a time when heavy and cakey makeup is a definite no-go. To achieve the glossy look without going OTT (or accidentally greasy), keep your skin nice and hydrated, stick to foundations with light coverage, and lightly dust highlighting powder over your cheekbones and t-zone for a subtle sheen.


Similar to glossy skin, no-makeup makeup is a trend that’s perfect for the summer, and can be easily achieved. The term basically means applying makeup in a way that’s subtle enough to look like you’re not wearing any makeup. The trick to this is simple — less is more! Skip your usual foundation and replace with a primer or tinted moisturiser, some dots of concealer here and there, and some translucent powder. Instead of using a blush powder, apply a cream blush with your fingers for a more natural feel. For the eyes, use an eyeshadow in a shade as close to your natural skin tone as possible, and dab a lighter shade in the inner eye area for a brightening look. Tidy up your brows with some clear brow gel, add a coating of mascara, a dash of lip tint, and you’re good to go!


Another beauty trend that’s hit 2018 in a big way is metallic eyeshadow. Perfect for those long summer night’s and festivals alike, metallic eyeshadow is a great way to instantly add some glamour to your makeup look. If you’re feeling dramatic, brush a dark grey metallic shade over your whole lid for a striking smokey eye, or opt for a simple metallic champagne shade for a more toned down look.


As beauty becomes more and more ethical and health conscious, people are getting more fussy about what they’re putting on their skin. To keep your skin in good condition without any big price tags or suspicious chemicals, try making your own DIY beauty treatments. From homemade facemasks to au naturale rose water sprays, you’d be surprised how easy it is to recreate some of your favourite beautifying treatments from the comfort of your home.


Rachel is the beauty and fashion director at IDEAL. She loves trying new products and is an avid fan of London's fashion, from the high end to the high street.