With eye creams and face moisturisers already in our bathroom cabinets, the question on the lips of cosmetics fans everywhere is this; is an eye serum really necessary? If you want to ward of wrinkles, curb crow’s feet and say ta-ta to puffiness all while promoting a healthier, more youthful appearance, then the answer, is a wholehearted, affirmative, yelled-from-the-rooftops YES!

Here at IDEAL, we like to think of serum as a multivitamin that works from the inside out. They are chock full of nourishing, moisture-loving active ingredients that work wonders for your skin if applied regularly. There are lots of different serums out there that are aimed at specific concerns, though overall, they all boost your skin’s resilience and radiance. With this in mind, here are 5 IDEAL reasons to use an eye serum.

Easily Absorbed And Lightweight

Unlike an eye cream, eye serums tend to be more fluid and lighter. This allows the skin to absorb them with ease, delivering high-potency ingredients deep down and beyond the layers of skin which normal moisturisers usually penetrate.  Oh, and because they’re easily absorbed, less residue is left behind – ideal for applying makeup, then.

Makes Eyes Look Brighter

In a digital world where we’re glued to our screens both at home and at work, where dry eye syndrome is increasingly common and where squinting-as-you-scroll is wrinkling the skin around our eyes, there’s never been a better time to start using a serum. Not only do they restore suppleness and radiance to the skin, making your eyes look less tired, they also smooth the skin around your peepers allowing more light to be reflected into the eyes – meaning brighter looking eyes.

Reduces Puffiness, Bags And Dark Circles

Puffiness, bags and dark circles. We hate them. These three little things can completely change the look of your face, making you look tired, drawn, and ultimately, old. Of course, dark pillowy under-eyes are complicated and there are a whole host of reasons why they may appear. There are also an equal number of things we can do to reduce them, for example drinking ample fluid to prevent dehydration, reducing salt in your diet and of course getting plenty of sleep and rest. But applying a serum specially formulated for use around the eyes can help reduce puffiness quickly. Creams can do this to, however they are usually heavier and sit on the surface of the skin and gels have a higher water content, neither of which aren’t great for puffy eyes. Serums, however, are lightweight and often use ingredients like caffeine, hyaluronic acid, and antioxidants to combat puffiness.

Minimize Signs of Aging 

For us, applying an eye serum is the number one step for minimizing the appearance of wrinkles, crows feet and fine lines around the eyes. The skin in this region is very delicate – it can be up to 10 times thinner than the skin on the rest of your face – and signs of aging easily show up. However, using an eye serum can reduce the depth and volume of wrinkles and other key signs of ageing around the eye contour and restore elasticity to the skin around the eyes. Look for an eye serum with magic ingredients that targets this specifically.

We can’t recommend Utopia’s Instant Firming Eye Serum (15 ml £27) enough. Created by the scientist behind Boots iconic Protect & Perfect range, it combines all the best bits of the finest eye serums on the market, all in one bottle. Plus it’s paraben free, which is a biggy.

That’s not the most impressive bit, though. Within just two weeks of use, its targeted formula has the effect of a collagen injection, targeting the signs of aging around the eye contour, visibly reducing crow’s feet, puffiness and dark circles. This is because Nano technology enables the serum to penetrate deep beyond the layers of the skin, enabling the eye serum to restore and generate new high quality elastin fibres from within – pretty impressive if you ask us.

It’s Calming

Just like using a face mask, applying a serum can help to relax you. Taking time out of your busy schedule to take care of yourself, setting aside some ‘me time, and treating the experience of application as though you were in a spa, is the perfect way to unwind, de-stress and take a time out from the toils of modern life.

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