It’s a fact no business should treat lightly. That a company which fails to attract new clients, is a company which will fail. Easier said than done, we hear you say. Well, actually, it’s easier done than said with a few simple tricks. So whether you’re a new start-up looking to snag your first few clients or a much larger organisation looking to boost your base and stay ahead of the competition, these are for you; our 5 IDEAL tips for attracting new clients to your business.
DEFINE & TARGET YOUR IDEAL CLIENT
Sure, you could make a stab in the dark, and cast your net far, wide and indiscriminately. But in doing so, you’d be wasting time and resources by not reaching potential customers quickly and efficiently. Instead, it’s prudent to be more precise when it comes to winning over new clients. This is possible if you know exactly what time of consumer you wish to attract. It’s imperative, then, to define exactly who your target market is and then think about their shopping, spending and consuming habits so that you can identify the best strategies for winning them over. Before ‘how’, it’s crucial to know ‘who’.
DIGITAL MARKETING
Internet marketing is essential in today’s digital age as this is how a niche company online is able to compete, even beat, against the bigger names in your specific industry. With such a nuanced approach, it’s vital that getting your name out there on the web is carried out by an experienced digital marketing agency who can offer a variety of services to increase your visibility online. 
MAKE A CONNECTION
While so much meeting, greeting and schmoozing now takes place online, the power of a human connection should not be overlooked or underestimated in the world of business. Sometimes, to truly engage and nurture a productive and healthy working relationship, you have to feel the palm of your potential client, and look them in the eye. While clients primarily look for the best deals financially first and foremost, you’ll also find that they opt for businesses that they feel a connection with as they’ll want to feel valued. This means meeting in person, showing a genuine interest in their lives and keeping in touch. Loyalty will naturally follow.
CORPORATE HOSPITALITY
Leading on from this, sometimes when you’re struggling to win over or make a positive impression on a client, a touch of corporate hospitality is a slick, succinct way to go. The best such events need to be something entertaining, and not too divisive. Take, for example, sports events packages, such as matchday rugby with STH Live; the sport is respectful and values honesty and honour. This ethos will reflect well on your business’ core beliefs. 
GET CLIENT REFERRALS
It’s easy to state unequivocally that your business is the best, but you might simply sound boastful and a touch brazen. What’s much more effective is if these words are coming from previous and/or existing clients.This means that you should seek client referrals and ask for feedback whenever possible, which can then be used to advertise your company, as well as it being useful for improving and refining your brand. It is, of course, important that you provide an excellent product or service in order for this strategy to be effective.
