It seems that ignorance was bliss, beauty product-wise. What we didn’t know didn’t hurt us, but the realisation that many of the best beauty products aren’t vegan-friendly brings with it the necessity to change our buying habits. So, to celebrate national Vegan month this January – Veganuary to those who love an ill-crafted pun – here are 5 IDEAL vegan beauty products.

KNOW COSMETICS – NO BLEEDING LINES, £12.50

A Sephora phenomenon, this invisible vegan lip liner helps to stop lipstick from feathering and bleeding. No wonder it’s a bestseller, selling 1 every 2 minutes. Now that’s fast.

Website: knowcosmetics.com

DESIGN.ME – HAIR PUFF.ME, £9.95

The first ever super-voluminising powder spray in a pump. Formulated to give you instant volume and bounce, it’s sulphate, paraben and gluten free – what’s not to love?

Websitedesignmehair.com

SHEA MOISTURE – 10-IN-1 RENEWAL SHAMPOO, £10.99

With many key benefits, this helps to age defy, revive body and protect colour for all hair types. With nothing but goodness, this contains biotin and marula Oil, and absolutely no nasties.

Website: www.sheamoisture.com

ROSEHIPPLUS – ROLL ON SKIN BOOST, £10

100% pure, organic and natural, this cold pressed beauty wonder has key anti-aging, anti-oxidants. Containing essential vitamins and omegas to help maintain healthy, balanced skin.

Website: www.rosehipplus.com.au

EMBRYOLISSE CC CREAM SPF20, £29.99

From the famous French pharmaceutical brand, this CC cream promises to smooth fine lines and wrinkles, and protects against premature aging.

Website: www.embryolisse.co.uk