If your business resides in the online world, then we don’t think it’s presumptuous to assume you’ve been wondering how to convert those prospective visitors into paying customers.
Thought so.
Of course, ranking high in search engines and engaging with potential clients is the first step to success, but even if you’ve made it to the first page of Google, you still need to convert these visitors into sales.
Just how do you do that? For online business startups, here’s how to transform clicks into customers.
GET A PROFESSIONAL TO HELP YOU
Web marketing is all about reaching the right people, not all the people. If your website hasn’t been explicitly designed for conversion, it’s going to be difficult to convert visitors into customers. There is a method here beyond the madness; simply casting a rod out into the online world and hoping to land customers isn’t going to work.
Hiring a professional marketing team is the first option for most startups looking to capitalise on clicks, as these companies specialise in conversion rates, which can be a surprisingly technical field not always accessible to the layperson.
This isn’t something you should do alone; consider enlisting the help of a digital marketing agency to translate reach into sales.
WRITE A BLOG
Have you thought of writing a blog about your product or service? A blog can be a hugely useful tool in the world of web marketing, getting your name out there and advertising your expertise on a particular subject or field. This helps you stand out from the crowd and gets you genuine, bonafide customers.
It’s also easy to do and inexpensive to set up.
The digital marketing experts at Caffeine tell us that ‘’one of the most effective ways to build brand identity awareness, while providing useful and relevant content to your target audience, is through blogging’’, and we couldn’t agree more.
You have to keep in mind that it’s vital to write blog posts about related topics to your business. That’s why knowing your niche before writing your blogs for marketing is also important. This way, you’ll be able to attract the right type of traffic that most likely needs what you’re offering, which means higher conversion.
CREATE A SALES PAGE
If you’ve decided to sell products and services online, you need to set up a sales page. It’s the thing customers are looking for when they go to your website, so the page must be compelling and simple to navigate.
To make your sales page more effective, you need to feature the benefits of your products or services. This will help potential customers understand the value of your offer. Make sure that your customers can easily find all the information they need on your sales page.
However, make sure you only include the essential features and don’t make the page too long. If there’s a lot of information on your sales page, then you may lose potential customers, as an information overload can be detrimental to a smooth and easy sale.
If you’re not sure how to create a sales page, you can visit e-commerce websites. These are the best places to get ideas and inspiration before creating your own.
Read: 9 ways to improve your website for your customers
HAVE AN EFFECTIVE CALL-TO-ACTION BUTTON
How will you get customers to take action? That’s one of the most important questions you have to answer if you want your web marketing strategy to succeed. One of the best ways is by creating an easy to notice call-to-action button.
A call-to-action button is an essential part of web marketing. It lures customers to click, progress and take action, whether that’s buying a product, signing up to a free trial, or subscribing to a newsletter.
Always make sure that the next click offers some kind of benefit or value to your visitors, ideally on both a personal and business level. The button should be visually ‘clickable’, and look like a button, ideally with movement when clicked and a brighter differentiating colour. You know how tempting such a button can be!
GIVE CUSTOMERS AN INCENTIVE TO PURCHASE
If you want to convert clicks into customers, give them an incentive that’ll get them to act immediately. Offer a discount for people who buy your products or services right away. If possible, include free shipping, too.
Remember that people always want to get a good deal or a discount; it’s part of human nature. And if your potential customers don’t find value on your website, they’ll go elsewhere, likely to your competition to look for a better deal. If you can give them one, then they won’t have any reason to go anywhere else. In fact, a little bit of FOMO might even kick in before they’ve clicked off.
MAKE IT EASY FOR CUSTOMERS TO CONTACT YOU
Offer a customer service contact form on every page of your website. This allows potential customers to make inquiries about your products or services immediately. They may also use it in case there are issues with their order. Sometimes, all they need is assurance that they can get in touch with someone if anything goes wrong – even if that someone is a chatbot via a live chat service pop-up.
In the minds of time-poor consumers who favour virtual interaction over waiting on hold, these bots represent the most efficient way of getting an enquiry seen to, and instil confidence in the customer that their needs are being met. They’re also adept at handling customer enquiries during out-of-office hours, giving the impression of a business that’s always engaged and in control.
THE BOTTOM LINE
To turn clicks into customers and convert them into sales, it’s no good crossing your fingers and hoping for the best. You’ll need a strategy and tangible, workable additions to your website.
You may write blog posts on topics related to your niche and create an effective sales page with compelling presentation features. Adding a specific call-to-action button to your page will help get the attention of potential customers while giving them reasons to purchase from you rather than competitors. When all else fails, give them some form of incentive for their money by offering discounts or free samples of your product or service. Take these simple steps when making your business plan if you want to increase profits and grow as a company online.