The food delivery industry has undergone a significant transformation over the last decade, and the COVID-19 pandemic has only accelerated its growth all across Europe. The shift to online ordering and delivery has changed the way people dine, and it has opened up new opportunities for businesses to cater to their customers’ ever-changing needs. In 2025, we can expect to see a range of new food delivery trends that will continue to evolve and innovate the industry. Here are 10 of them.
Increased Focus On Sustainability
As consumers become more environmentally conscious, sustainability will be a key focus for food delivery companies in 2025.
Companies will continue to explore new ways to reduce their carbon footprint, from eco-friendly packaging to sustainable sourcing of ingredients. Additionally, many companies will invest in alternative delivery methods such as electric bikes, electric cars, and drones to reduce their emissions.
Integration Of AI & Automation
Artificial intelligence (AI) and automation will play an increasingly significant role in the food delivery industry in 2025. Companies will use AI to optimise delivery routes, predict order volume, and personalise the customer experience. Automation will also be used to streamline order processing, reduce errors, and improve overall efficiency.
Continued Proliferation Of Ghost Kitchens
Ghost kitchens, also known as dark and cloud kitchens, are commercial kitchens that cater exclusively to delivery orders.
In 2025, we can expect to see an increase in ghost kitchens, as they offer a cost-effective way for businesses to enter the food delivery market. Ghost kitchens can also be used to test out new menu items and concepts before investing in a physical restaurant location. These restaurants can also be highly specialised, catering to specific cuisines or dietary needs.
An Even Greater Emphasis On Contactless Delivery
The COVID-19 pandemic has heightened concerns around hygiene and safety, and as a result, contactless delivery will continue to be a priority for food delivery companies in 2025. This will involve implementing measures such as touchless payments, contactless delivery drop-offs, and increased sanitation protocols.
Customising Deliveries
Food delivery has become an essential part of modern-day dining, and businesses are constantly looking for ways to enhance the customer experience. One way to do this is by using custom food packaging for food delivery. Custom boxes not only offer a practical solution for transporting food, but they also provide a unique branding opportunity for businesses.
Creating custom boxes allows businesses to showcase their brand and personality in a way that traditional packaging cannot. The boxes can be customised with logos, slogans, and even custom colors to create a memorable and personalised experience for customers. This creates a lasting impression on customers and encourages them to remember the brand.
Expansion Of Subscription Services
Subscription services have become increasingly popular in recent years, and this trend is set to continue in 2025. Food delivery companies will offer subscription-based services that provide customers with discounts, free delivery, and exclusive menu items. These services will not only encourage customer loyalty but also provide businesses with a reliable revenue stream.
Integration Of Virtual Reality & Augmented Reality
Virtual reality (VR) and augmented reality (AR) will become more integrated into the food delivery experience in 2025. Customers will be able to use VR headsets to explore restaurant menus and visualise their food before they order. This technology will also be used to enhance the customer experience with interactive games, promotions, and social sharing features.
Optional Type Of Delivery
Delivering food with bikes has become an increasingly popular and convenient option for businesses, as they can easily navigate through traffic and narrow streets, allowing for faster and more efficient delivery.
2025 will continue to see an increase in the use of e-bikes and electric tricycles, which are more environmentally friendly than cars or motorcycles; an increasingly important consideration for consumers, though their use isn’t without its risks.
Expect to see greater choice on the consumer end in terms of how the food is delivered to their door, with options available to select between different modes of transport, all with eco-credentials and environmental credibility in mind.
Increased Use Of Data Analytics
Data analytics will continue to be a key tool for food delivery companies in 2025. Companies will use data to analyse customer behaviour, track order volume, and optimise delivery routes. This information will be used to improve the customer experience, streamline operations, and make data-driven decisions at every stage of the food preparation to delivery to consumption journey. Concerns over consumer privacy will naturally follow.
Rise Of Healthier Options & Inclusive Alternatives
As consumers become more health-conscious, we can expect to see a rise in healthier food options on delivery menus in 2025. This will involve incorporating more plant-based and whole food options, as well as catering to specific dietary requirements such as gluten-free, vegan, and keto diets.
The Bottom Line
Food delivery is an ever-evolving industry that is constantly adapting to meet the changing needs of customers. As we look ahead to 2025, it is clear that food delivery trends will continue to shape the industry. From the increased use of technology to the growing demand for healthier options, businesses must stay on top of these trends to remain competitive.