For years now, keyword optimization and link building have been an integral part of Search Engine Optimization (SEO). However, regular updates in the search algorithm of popular search engines have been modifying these practices. For instance, just about any link would help rank better in search results a decade ago, but not now. Today there are more strict norms and attributes to identify a healthy link from a bad one.
An interesting quest is to know how to recognise the good ones and also help crawlers identify them. If you’re able to acknowledge and follow good practice, you may receive a boost in your website’s ranking in search results. With that in mind, here are 4 ways to improve your website’s keyword optimization.
SEEK EDITORIAL MENTIONS
Experts in digital marketing and marketing automation often refer to editorial links as Optimus Prime. Well, this has a lot to do with the preference that Google and other premium search engines give to such links.
Typically, an editorial link would suggest that the hyperlinked content is worthy of criticism. As the representatives from a leading link building service agency opine, criticism is always good for business. Indeed, good criticism helps spread similarly positive appraisals, whereas bad criticism helps improve on the website’s shortcomings.
A MIXTURE OF SEO & DOMAIN AUTHORITY IS BETTER
Just as you should be busy securing backlinks for your website via an SEO agency, it is also vital that you carefully optimize the authority of the links to exploit the full potential of the process and result.
Experts suggest that creating a mix of low, medium and high domain authorities for backlinks is a great opportunity for establishing your content’s worthiness. In many ways, you can’t put a price on value here.
Those in-the-know also recommend that you have supporters from every category, from both those with leverage and sites a little more frivolous in their nature. Of course, at any and all levels, more supporters means better content that helps users.
DIVERSIFY THE ANCHOR TEXT
Another practice that can improve your link building results is the choice of anchor text. If link building agencies are to be believed, careful diversification of anchor texts increases the keywords that a website responds to.
Of course, this isn’t some form of the dark arts. In fact, much of SEO and link building relies on common sense and logic; more keywords mean you get to rank in more results. And results, simply put, will help you build your business online and beyond.
Now, the important avenue to explore is how you diversify your anchors. It’s quite reasonable to use branded and naked anchors, along with generic keywords when securing links contextually. And your keyword research helps a great deal in choosing the right anchors, though the definition of the ‘right’ anchor may see a significant paradigm shift as Google introduces AI search. Click here for more on the implications of that.
FOCUS MORE ON CONTENT QUALITY
Lastly, but most importantly, the quality of your content can either make or mar your link building efforts. For instance, no matter how good or naturally you include the anchor into your text, if the content is broken or difficult to read, it will likely receive no traffic.
And since the traffic received on the guest posted content is low, you cannot expect referral traffic through the link to your website as well.
THE BOTTOM LINE
In the end, it all boils down to how smartly you curate your content and include links into it. Doing it on your own might sound achievable, but at the same time, you may need to invest a lot of time and effort into learning what works for you.
What’s more, if you seek help from professionals, you may expect quicker returns on your investment, in terms of improved SERP rankings. And that’s what we’re here for, after all.