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7 Most Popular Winter 2024 Makeup Trends In The UK

As winter wraps its crisp embrace around the country (finally, quite frankly; that limbo was getting boring), our approach to makeup shifts in tandem with the new season.  This winter's trends strike an intriguing balance between practicality and...

Black Friday 2024: How To Bag The Best Bargains

Ideal for those looking to negotiate the high octane world of Black Friday and make it out in one piece... The big dates seem to come thick and fast at this time of year, don’t you think? No...

9 Ways To Refresh Your Kitchen That Won’t Break The Bank

Here at IDEAL, we believe that the kitchen is the most important room in the house. It’s where the good stuff goes down; where we cook for our friends, eat with our family, and test our baking...

The Best Places To Eat Brunch In Brighton

Brunch in Brighton brought to you beachside… It’s like the popular bridging meal and the iconic rainbow-hued city were made for each other. But just where to find the best brunch in Brighton? In a place blessed with...

7 Of The Most Romantic Things To Do On Your Croatian Honeymoon

Croatia’s reputation as an up-and-coming honeymoon destination with something for everyone certainly isn’t hyperbole. The country has it all; idyllic beaches with crystal clear waters, a remarkable history with ancient architecture to match, delicious cuisine, and wonderful...

Beard Grooming Tools Of The Trade: How & Why To Use Them

In recent years, beards have made a triumphant return to the fashion forefront, becoming a symbol of style, masculinity, and individuality. However, a well-groomed beard doesn't just happen by chance; it requires dedication, care, and the right...

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