Obsessed with eye lashes? Living for lipstick? Wake up thinking about make up? Moreover, if you also love to pamper people and make them look and feel their very best, then a career in beauty could be ideal for you. And since the UK beauty industry is one of the fastest growing sectors, there’s never been a better time to take the leap and open your own beauty bar. However, with new salons popping up every week there’s a lot of competition out there. That’s why, when you open a beauty bar, you need to go the extra mile to attract customers and to keep them loyal. With this in mind, here’s how to run the IDEAL beauty bar.
CREATE A SERENE SPA SPACE
The first step to running the ideal beauty bar is to create a luxurious space that your clients can feel pampered in. Even if you only offer one specific service, like nail art or hair care, you are part of the wellness industry and should design your space accordingly. The more care you put into your design and which furniture you choose, the better the overall experience will be. Get repeat clients in again and again, and you will have created an ideal beauty bar that is highly profitable.
TREAT EACH CLIENT LIKE ROYALTY
Great customer service is what is going to set your business apart from the competition and keep your clients coming in again and again. Consider your business to help people feel beautiful about themselves. In most cases, this takes so much more effort than just styling someone’s hair or giving them beautiful nails. It takes communication and building a strong rapport with your client in order to truly get to know them and help them feel beautiful inside and out. The better you and your employees can do this, the more repeat customers you will have.
ENCOURAGE REPEAT VISITS AND REFERRALS
Bringing in repeat visits, of course, is not the only goal you have. You want them to refer you to their friends as well. Having a referral business and loyalty programme can do wonders to boost your client base and bring in the business you need to be a success. Have a joining discount where if your client brings in a friend they both get 15% off, and so on. Sometimes it takes a little extra incentive to get people to come back, and that’s okay.
START YOUR OWN BEAUTY RANGE
Finally, start and market your own beauty range. This will not only allow you to have full control over the products you use and what goes into them, but it will also allow you to expand your business and bring in greater products. Consider this: a client loves their new nail art. Now you can sell them the products you used so that they can take it home. As you own the products, you gain maximum profits and start to become a household name.
Running an IDEAL beauty bar is all about knowing what your client needs. By giving them a great, custom experience, you can win over their loyalty that will see them return to you and only you for all their beauty needs again and again.
