If you haven’t heard of CHEEEZ Self Portrait Studio on Tottenham Court Road, you might just be missing out on one of London’s best-kept secrets. Inspired by the wildly popular self-portrait studios in South Korea, CHEEEZ offers Londoners the change to take professional-quality self-portraits using a remote control…
Say Cheeez!
Ever scrolled past those impossibly good Instagram photos and wondered how people get them? Well, there’s a new spot in London that’s about to become your best-kept secret: CHEEEZ.
Tucked away on Tottenham Court Road, this self-portrait studio is everything those stuffy professional photoshoots aren’t. Think of it as your own private photography playground, complete with perfect lighting and backdrops that would make any influencer jealous.
The concept? It’s brilliantly simple. CHEEEZ took what makes Korean self-portrait studios so addictive and brought it to London. No photographers telling you to “say cheese” or awkward poses you’d never naturally pull. Just you, professional cameras, and the freedom to take as many shots as you want until you get the one that makes you go “that’s the one!”.
If you’ve never heard of them, A Korean self-portrait studio is a unique photography concept where individuals or groups can take self-portraits using professional equipment and backdrops set up within a studio. These studios are designed to provide high-quality photography without the need for a professional photographer. You’re in charge of the shoot and you can snap as many photos as you want and take your time to perfect each shot. It’s all about capturing your true self, on your terms. The best bit is that you get them printed on the spot, then and there.
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Why You’ll Love It
Let’s be real – we’ve all been there, trying to get that perfect shot with a phone propped against a water bottle or asking strangers to take our photo (and dying inside as they cut off half your head). At CHEEEZ, those days are over. You’re in charge of your own shoot, and trust me, it’s way more fun than it sounds.
The space itself is gorgeous – think minimalist cool rather than stuffy studio vibes. And if you’re worried about not knowing what you’re doing, don’t be. The staff are there to help you figure out the equipment, but they won’t hover over you like that one aunt at family gatherings who thinks she’s a professional photographer.
Ideal For… Pretty Much Everything
Whether you’re celebrating something big (hello, graduation photos that don’t look like everyone else’s), need a LinkedIn photo that actually looks like you, or just want some epic shots for the ‘gram, CHEEEZ has got you covered. You could even create photos for your own unique birthday cards.
The best part? You don’t need a special occasion to visit. Having a good hair day? Pop in. Want something fun to do after dinner with friends? This beats another pub night. Need new dating app photos that aren’t bathroom selfies? You get the idea.
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The Bottom Line
In a city where everything’s been done before, CHEEEZ is offering something different. It’s professional photography without the pressure, creative freedom without the crazy price tag, and most importantly, it’s just really, really fun.
So next time you’re around Tottenham Court Road, pop in and see what the fuss is about. Just don’t blame us when you get addicted to having photos you actually want to share.
Instagram: @cheeez.studio
Address: 130 Charing Cross Rd, London WC2H 0LA
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