Chic, sophisticated and oh so effortless, it’s no wonder the Danes are teaching us a thing or two when it comes to fashion. Much like their vaunted phenomenon of ‘Hygge’, Danish fashion focuses on toned down, minimalist living with a relaxed feel. Take a look at our tips on how to create a Scandinavian inspired wardrobe all of your own.
Keep it casual
Unlike Brits, Danish women rarely get dressed up for a night out, sticking to the likes of jeans, blouses and jackets. If you want to dress like a Nordic native, you’ll need to cut down on the dressy evening wear and create a wardrobe of casuals that are versatile enough to be worn both day and night. If you can’t resist adding a bit of glam to your ensemble, introduce a piece of statement jewellery or a bold lip colour to jazz things up.
Tone down your colour palette
Greys, whites and blacks are the most common colours you’ll see on the streets of Copenhagen, with the occasional pop of colour. Outfits of black jeans, white shirts and grey duster coats paired with a colourful scarf can create a go-to Danish look that’s easy to achieve. The added benefit of sticking to a minimal colour palette is that putting an outfit together becomes much easier, and re-wearing an outfit less noticeable!
Mix high street with designer
The basis of minimalist style is to buy less often by avoiding impulse clothing purchases. Norid fashion follows this rule, with clothing and footwear from Scandinavian designer brands like ACNE, Wood Wood and Malene Birger being popular wardrobe staples. Treat yourself to a few designer items such as shoes, a handbag or a jacket, and pair them with quality high street clothing.
Know your knitwear
If there’s one thing Danish fashionista’s love, it’s a piece of quality knitwear. Cardigans and oversized jumpers are layered over skirts and jeans to create an effortless thrown-together ensemble. Pick out some key knitwear pieces for your wardrobe, focusing on high quality materials and stylish cuts. Avoid garish patterns or busy details – a simple grey cashmere jumper will give you that Danish feel and make for a timeless style staple at the same time!
Think about footwear
When it comes to footwear, Danish fashion relies heavily on comfort mixed with laid-back feel. Trainers are a Danish style essential, worn throughout the seasons and styled for both daytime and evening. Smart flats and leather ankle boots are also good options for pulling off the Scandi look, and the perfect way to add some extra elegance to a casual outfit.
