In the words of Mimi Pond “What do women want? Shoes.” We look at ten reasons why women loves shoes soooooooo much

Shoes, dear shoes. Oh, how do we do love thee. Of course, we are not the first women to be completely obsessed with our shoes. First there was Cinderella, then there was Carrie Bradshaw, oh and nearly every single female out there. It is a known fact that women love shoes.We are yet to meet one that doesn’t have strong feelings toward shoes. But have you ever wondered the actual reasons behind why  women love shoes so much?  We did so we asked Sarah Watkinson-Yull founder of British brand Yull Shoes  to share her top ten reasons on why women love shoes.


Shoes give you more confidence. I am frequently asked ‘why did you go into shoes’ the simple answer is ‘I just love the way that you can put on a pair of shoes and feel so different – Shoes for me are my rescue remedy!’


Wearing the right pair of shoes can improve your posture. Anyone with back problems knows that a lot of problems are due to slouching and wearing the wrong shoes.


Pert Bottom

High heels certainly make your bottom look more pert!

Longer Legs

Shoes can change your appearance, I’m a firm believer in nude heels elongating your legs. The best investment shoes are a pair of well made and well cut nude courts. Our Mayfair Nude’s are a perfect example!

Complete an outfit

Shoes complete an outfit. A little black dress can be dressed down with some flats or dressed up with some heels. A change of shoes is all you need to go from smart to casual or vice versa.


There is such a variety of shoes out there, shoes perfect for all occasions. Wellies for festivals, heels for special occasions, every day comfortable shoes, boots for the cold and snow, sandals for the beach. So many different shoes for different occasions to fill your wardrobe with!  We particularly love our new Brighton Brogues which add a pop of colour to any outfit.

 Size doesn’t matter

We can pile on a few extra pounds and your shoes will always forgive you by still fitting!

Collector’s item

Shoes are collector’s items. Some women have even been known to even buy shoes that don’t fit just to have them on display in their house.  Move over the V&A Museum!

Tell a story

There is a great old saying that you can tell all you need to know about a person by the shoes that they are wearing. Tell a story, play on it and go elaborate by adding some adding drama to your outfit – our Chelsea Flower’s do the job perfectly.

Retail Therapy

It has been proven that buying new shoes increases a lady’s dopamine levels by an unusual amount. A natural high that makes you feel good and have self-confidence? Count us in!

More about Yull Shoes

Yull Shoes is a uniquely British brand, their designs are classics with a twist, whether it be a pop of colour Colville, an elegant decorative heel like the Chelsea Flower Shoe or a chic Mayfair Croc – ‘Successful Women Wear Yull Shoes’. Yull Shoes, founded in 2011, is the brainchild of Sarah Watkinson-Yull and is the only luxury independent manufacturer of ladies’ heels in England.

To browse the full Yull Collection, visit