With London Fashion Week just four sleeps away, fashionistas and futurologists alike are preparing their predictions for the bib’n’tucker bonanza ahead. Of the four cities which host Fashion Week, London is known for being the most experimental, often showcasing newcomers that perhaps wouldn’t go down as well at other shows. Guessing what’ll be making an impact on the catwalk, then, isn’t easy. We’ve teamed up with QUIZ’s in-house designer, Emma Kenyon, to explore more, with these; our 5 IDEAL predictions for London Fashion Week.


If you were a fan of the colours of the 70s, you’ll love this season’s trends. Think retro colour palettes made up of merlot red, cerulean blue and rich yellows to create a look that’s as funky as the era itself. These bold colours don’t have to be reserved for party wear either; you can bring pops of colour to the office with bright blazers and matching court shoes to mimic the look of the runway.


When it comes to partywear predictions, you can expect to see these colours on maxi and sequin dresses. If you’re one for darker colours, you’ll be pleased to hear that we can expect black on black to be big this season as designers show how you can switch up the classic shade. As always, the all-black-everything mantra will be prevalent.   

If you’re in the mood to brighten up your wardrobe, you’ll be pleased to hear that neons are back and as loud and vibrant as ever. Cosy bright jumpers, bold dresses and eccentric party pants are just a few stand-out pieces that we’re anticipating at London Fashion Week.  


This year there’s a big focus on sustainable fashion. From multi-functioning garments such as the silk scarf to new, eco-friendly  materials, we can expect to see some designers taking steps towards a greener brand this year.

Fashion designers are constantly investing and developing new technologies, so we hope to see some of these being showcased in London. From different materials used in the creation of clothes to the technology used in the show itself, we’re expecting it to be a focus this February, with the green potential of new production methods likely to be a particular emphasis.


This attitude to cleaner clothing will continue with a focus on re-using and upcycling what’s in your wardrobe. We’re predicting thrift inspired prints including boho and patchwork vibes. Don’t be afraid to dig deep into your drawers and bring some of your old items back to life this season, then!

Of course, there’ll a signature floral print. This season it’s all about tapestry-inspired, bold and playful prints, so expect to see designers showcasing some loud and colourful patterns. A trend that we predict will continue to rise is tongue in cheek slogans on clothing; we’ve already seen it this year with Viktor and Rolf’s Spring/Summer 2019 collection of dresses at Paris Fashion Week. This featured daring dresses featuring slogans such as “I’m not shy I just don’t like you” and “Sorry I’m late I didn’t want to come”.  


When it comes to accessorising, expect to see ‘90s inspired pieces. We’re anticipating short strap shoulder bags in various styles and sizes. Last year saw the return of the bum bag in some style – the ultimate festival essential last year – and this year we can expect designers to smarten up the belt bag and make it more appropriate for everyday wear. Keep an eye out for these at Glastonbury.


Rachel is the beauty and fashion director at IDEAL. She loves trying new products and is an avid fan of London's fashion, from the high end to the high street.