With homestay culture and a desire for the ‘authentic’ flourishing, Airbnb is now as ubiquitous a name as Google, Uber and Twitter. Hell, you can even use it as a verb; a surefire way it’s permeated the very soul of modern discourse.
That said, in the last couple of years, there has been a pronounced kickback against the San Francisco-born company, with complaints as varied as they are voluminous. On the charge sheet: Airbnb is fuelling gentrification, raising house prices, compromising guest safety, isn’t actually better value than hotels anymore, and is no longer fit for purpose.
Moreover, Airbnb homestays have been getting bad reviews in the press, with one journalist pointing out that what was seemed like an “economical and adventurous alternative to a hotel” now feels “like staying with a cheap, uptight friend – then paying for the privilege”.
Of course, what this means in practice is that Airbnb hosts need to work harder than ever to impress their guests and attract custom.
If you want to secure those all important five star reviews and give your guests an immaculate experience, then here’s a good place to start; our guide on how to prepare your house for Airbnb guests.
Depersonalise
Obviously, potential guests are aware that they’re booking a lived-in house and not a commercial hotel. So, while there’s no need to emulate a hotel room, with the clinical, beige approach they so often take, it is important to make sure you remove most of your personal items such as photographs of you and your partner snogging, a used toothbrush and (used?) questionable undergarments; no one wants to stumble across those.
You want the guests to feel welcomed and ‘hosted’, and not like they’re encroaching on someone’s home and privacy. It’s a fine balancing act but one we’re sure you’re more than capable of.
Local Art & Design
While depersonalising is important, adding a touch of local flair can enhance the guest experience. Feature artwork from local artists or incorporate design elements that reflect the culture and history of your area. This not only supports the local community but also gives your guests a unique and memorable stay, connecting them with their surroundings and facilitating a more intimate, appreciative experience.
Create A Guidebook
Speaking of which, it’s a great idea to create your own Airbnb guidebook to the city or local area, complete with insider tips for your guests to enjoy. Suggest the best local spots for a drink, somewhere where your guests can experience the local cuisine in a local setting. Include hacks on how to get around the city and any other useful information that will make your guests stay easier and special.
Declutter & Deep Clean
It goes without saying that you must clean your house thoroughly before renting it, each and every time. If you don’t want nasty reviews and bad ratings for your property, then that clean needs to be deep and meaningful before every new guest.
Start by decluttering and putting everything in its right place. Next, thoroughly clean your bedroom, kitchen, bathroom, living room and other areas, meticulously. First impressions count, and a half-hearted approach will be noticeable from the moment guests kick off their shoes and lay their bags down. If cleaning isn’t your forte (hell, it isn’t ours) then consider hiring a professional.
You can of course charge the guests a nominal amount to offset cleaning expenses, as you’ll have often seen on your Airbnb bill. As any guest will have noticed recently, these extra charges feel like they’ve been increasing exponentially since the heady days of, well, just a few years ago, so it’s best to keep your cleaning fee low if you’re keen to keep your 5-star review.
Embrace Smart Home Technology
In today’s digital age, guests appreciate a seamless and tech-savvy experience. Consider installing smart locks for keyless entry, which not only enhances security but also provides convenience for both you and your guests. Smart thermostats can ensure a comfortable environment, and smart speakers can offer a personal assistant for your guests during their stay. Don’t forget to include instructions on how to use these gadgets in your welcome guide.
Sustainable Living
With an increasing number of travellers becoming eco-conscious, making your Airbnb eco-friendly can be a huge plus. Provide recycling bins and compost options, use energy-efficient lighting, offer natural cleaning products, and generally harness a sense of biophilic living within your home. You can also include a list of local farmer’s markets or sustainable eateries to support the green lifestyle of your guests.
High-Speed Internet & Workspaces
As remote work becomes more common, guests may need a space to work during their stay. Ensure your Wi-Fi is fast and reliable, and consider setting up a dedicated workspace with a comfortable chair, desk, and ample lighting.
A small investment in boosting your internet speed and creating a work-friendly environment can make a big difference in attracting business travellers and digital nomads alike.
Channel A Sense Of Hygge
Hey, we’ve all heard of the Danish concept of ‘hygge’ – a sense of cosiness and homeliness without clutter and fuss – right? Doesn’t this mantra perfectly encapsulate how your home should look and feel to paying guests? The presentation of your home heavily influences a person’s decision to book it, so make the hygge factor clear even from photos. Your place should be aesthetically pleasing if you want it to be chosen over hotel rooms. So, fresh flowers and plants, extra blankets, bedding and pillows, and those all important flickering candles all need to be present.
Offer Plenty Of Storage
One can only really feel ‘at home’ when their stuff is packed away neatly and out of sight. The opposite is true when you’re dressing out of a messy, open suitcase each morning. Crucial, then, to empty out a section of your closet for your guests and make storage options ample and varied. If you don’t want guests to access your wardrobe, then think of some smart alternatives. For instance, you can put hooks on the back of doors, provide a laundry bag, install open shelves and place a clothing rail with hangers.
Blackout Blinds, Heavy Duty Curtains & A Fantastic Mattress
If your house is located in a busy neighbourhood (note: probably one of the reasons guests choose you) then consider installing blackout blinds or heavy-duty curtains; essential when streetlights are blazing and music blaring. After a day of travelling and traversing, your guests will appreciate the extra hours of sleep. Your house is ultimately there to provide that.
Most importantly of all, a good night’s sleep is the cornerstone of a memorable stay, which is why investing in a quality mattress is non-negotiable for your Airbnb. A high-quality mattress not only ensures that your guests wake up feeling refreshed and rejuvenated but also signals that you prioritise their comfort and well-being. It’s an investment that guests can literally feel, contributing significantly to their overall experience and satisfaction.
Moreover, a comfortable sleep experience is often highlighted in reviews, setting your listing apart and potentially increasing your booking rate. Remember, when guests rest well, they rate well!
Lock Away Your Valuables
When you’re listing your house on Airbnb, you are essentially inviting strangers to spend time in your house without you being present. But we’re sure you knew that already, right? The first few times you host, though, the experience may feel a little uncomfortable for you. Ease that sense of unease by making sure that before guests arrive, you’ve removed and safely stored all your valuable items.
Cherished possessions like jewellery or essential items like private documents, devices and so on should either be kept in a safe or in an off-site storage facility. Of course, a certain amount of trust is required for the whole Airbnb thing to work, and there are some items the company are liable for, but this is a good way to add a little blanket of security.
Put Yourself In Your Guest’s Shoes
Not literally of course; they’d be pretty pissed off if they found you wearing them. Nope, we mean you should view your own property through the eyes of your guest. Not literally of course, they’d be pretty pissed off if you tried wearing their….okay, we’ll stop now.
But you should attempt the whole experience with a paying customer’s viewpoint in mind. Enter your gaff, imagine being laden with bags. Is there somewhere to put them down naturally and easily upon first arrival? Is there a shoe rack for easy kicking off of creps? Is a wifi password clearly visible once all the unravelling is done? Does the shower function with ease? Are spare towels simply located? Ask yourself all these questions from a guests’ perspective; they’ll thank you for it with that sterling first review you’re courting. The rest writes itself.
Health & Wellness Amenities
Health-conscious guests will appreciate amenities that cater to their lifestyle. Offer yoga mats, a small selection of home gym equipment, or even a juicer for those who enjoy starting their day with a fresh juice. If space allows, a meditation corner with calming elements like a small fountain or a selection of herbal teas can be a thoughtful touch.
Contactless Check-In & Virtual Support
In a post-pandemic world, some guests may prefer minimal contact. Provide a contactless check-in process and be available for virtual support through messaging or video calls. This ensures guests can reach you when needed while respecting their privacy and comfort levels.
Enhanced Entertainment Options
Upgrade your entertainment offerings with a smart TV that includes access to streaming services like Netflix, Disney+, or Hulu. Consider providing a selection of board games, local guidebooks, and magazines for guests to enjoy during their downtime.
Personalised Experiences
Create a personalised experience by offering add-on packages tailored to different types of travelers. For example, a ‘Romance Package’ with champagne and chocolates for couples, or a ‘Family Fun Package’ with tickets to a local zoo or museum. This not only enhances the guest experience but also provides an additional revenue stream.
When In Doubt, Channel A Hotel Vibe
Many people prefer the quirkiness and originality of an Airbnb stay. That said, many travellers have set expectations based on their hotel experiences. While it’s not necessary for Airbnb properties to mimic hotels in every aspect, incorporating certain hotel-like qualities can significantly enhance the guest experience and in turn, guests are more likely to leave positive reviews, which can lead to more bookings.
Here’s how to channel a hotel vibe…
1. Professionalism
Hotels are synonymous with professional hospitality services. By emulating this, Airbnb hosts can elevate the guest experience, making it feel more reliable and professionally managed.
2. Cleanliness
Hotels are expected to maintain high standards of cleanliness. By ensuring their property is spotless, Airbnb hosts can meet or exceed guests’ expectations, which is often a critical factor in reviews. For longer stays, you might offer optional cleaning services for an additional fee.
3. Comfort
Hotels invest in high-quality bedding, pillows, and mattresses to ensure a comfortable stay. Airbnb hosts who provide similar levels of comfort can impress guests and encourage positive feedback.
4. Amenities
Hotels often offer a range of amenities such as toiletries, coffee makers, and minibars. Airbnb properties that offer comparable amenities can enhance the guest experience and add a touch of luxury. Offer complimentary toiletries such as shampoo, conditioner, soap, and lotion. Include a coffee maker, hairdryer, iron, and other items guests might find in a hotel room.
5. Consistency
Hotels are known for their consistent service. Airbnb guests may appreciate a similar level of consistency in the property’s style, amenities, and the host’s communication.
6. Attention to Detail
Hotels pay attention to the small details that can make a stay special, such as personalized greetings or local recommendations. Airbnb hosts who do the same can create a memorable experience for guests. Consider leaving a small welcome gift, such as snacks or a bottle of wine.
7. Clear Communication
Hotel staff are trained to communicate clearly with guests about check-in procedures, house rules, and services. Airbnb hosts who provide clear and professional communication can prevent misunderstandings and ensure a smooth stay.
8. Problem-Solving
Hotels have protocols in place to quickly resolve any issues that arise. Airbnb hosts who are proactive and responsive in solving problems can earn trust and appreciation from their guests.
9. Reviews and Reputation
Just as hotels rely on good reviews to attract business, so do Airbnb hosts. By providing a hotel-like experience, hosts can increase the likelihood of receiving positive reviews, which can lead to more bookings.
10. Setting Expectations
Guests often have a preconceived notion of what a hotel experience should be like. Meeting these expectations in an Airbnb can lead to satisfaction and positive reviews.
By focusing on these aspects, Airbnb hosts can provide an experience that rivals that of a hotel, which is often what guests are looking for: the comfort and predictability of a hotel with the uniqueness and personal touch of an Airbnb.
Review & Update Regularly
Lastly, make sure to regularly review and update your listing and amenities based on guest feedback and changing trends. Staying current is key to maintaining that 5-star appeal.
If, against all better judgment you’re hoping for your home to be used to parties, then check out our guide on making your home more party friendly, and becoming the very definition of the ‘hostess with the mostest’!