As oxymoronic as it sounds, “ski resorts for non-skiers” isn’t a concept conjured out of thin, icy air. Yes, you read that correctly! It might seem like a contradictory notion, but many ski resorts across Europe are increasingly catering to visitors who aren’t necessarily inclined to strap on their skis and hurtle down snow-covered slopes.
From thermal spas to Michelin-starred dining experiences, these winter (and occasionally summer!) wonderlands offer an array of non-skiing activities that can keep even the most discerning traveller entertained. With that in mind, here are 9 of the best European ski resorts that hold a wealth of attractions for non-skiers.
Zermatt, Switzerland
Nestled at the foot of the iconic Matterhorn, Zermatt is a car-free village that exudes charm in every corner. While it’s known for its skiing, non-skiers can enjoy scenic winter hikes, explore the quaint local shops, or simply marvel at the stunning landscape. Don’t miss out on the chance to sample some of the world’s finest chocolate and indulge in gourmet dining at one of the many high-end restaurants in the arena, including 4 Michelin-starred restaurants.
Zermatt also offers a variety of outdoor activities such as snowshoeing, ice climbing, ice skating rinks for leisurely skating, and paragliding for those seeking adventure. For a more relaxing experience, visitors can unwind in one of the luxurious spas or take a leisurely horse-drawn carriage ride through the village. With its picturesque surroundings and peaceful atmosphere, Zermatt is the perfect destination for a winter getaway.
Cortina d’Ampezzo, Italy
Of all the European options, ski holidays in Italy are often held in particularly high regard by those who only like to hit the slopes once in a blue moon.
Known as the “Queen of the Dolomites”, Cortina d’Ampezzo offers more than just world-class skiing. This luxurious resort town boasts an array of high-end boutiques perfect for shopping enthusiasts.
Food lovers can revel in the resort’s Italian culinary delights, while history buffs can explore the town’s historical sights, including the 18th-century Basilica Minore dei Santi Filippo e Giacomo and the Rinaldo Zardini Palaeontology Museum, among others. The panoramic views of the surrounding mountains provide a breathtaking backdrop to this Italian gem.
Cortina d’Ampezzo is not only a popular destination for winter sports enthusiasts but also for those seeking a luxurious and indulgent vacation. The town’s reputation as a shopping destination is well-deserved, with a variety of high-end boutiques – Gucci, check, Dolce & Gabbana, check, Fendi, check – offering designer clothing, accessories, and luxury goods.
Bad Gastein, Austria
Though ‘bad gastein’ may sound like an unfortunate case of indigestion, this Austrian spa town is actually a place where you can bask in the warmth of hot springs after a chilly day out.
The resort town is renowned for its Belle Époque architecture, providing a picturesque setting for leisurely walks. Whether you’re looking to rejuvenate your soul in the thermal waters or simply enjoy the beautiful scenery, Bad Gastein offers an ideal retreat.
The town is also home to a variety of cultural attractions, including art galleries and museums, showcasing the rich history and heritage of the region. For those seeking adventure, Bad Gastein offers activities such as ice skating, snowshoeing, and tobogganing. With its combination of natural beauty, cultural offerings, and relaxing spa experiences, Bad Gastein is a perfect destination for those looking to escape the hustle and bustle of everyday life.
Méribel, France
Located in the heart of the Three Valleys, Méribel is not just about skiing. Its charming chalet-style architecture, lively après-ski scene, and numerous wellness centres make it a great choice for non-skiers. The resort also offers snowshoeing trails, dog sledding, and even paragliding for the more adventurous.
In fact, this French Alps resort is so well equipped for non-skiers that we’ve written a whole guide on the best things to do in Méribel away from the slopes. Do check it out sometime!
St. Moritz, Switzerland
St. Moritz is a playground for the rich and famous, known for its luxurious lifestyle rather than its slopes. Non-skiers can enjoy high-end shopping, visit art galleries, or relax in one of the world-class spas. Moreover, the resort hosts exciting events like polo on snow and horse racing on the frozen lake.
Kitzbühel, Austria
While Kitzbühel is famous for hosting the Hahnenkamm, the toughest downhill ski race in the World Cup, it also has plenty to offer non-skiers. The medieval town centre, with its colourful buildings and cobbled streets, is perfect for leisurely strolls. Additionally, you can visit local museums or take a cable car ride for panoramic mountain views.
Lech Zürs am Arlberg, Austria
This traditional Austrian village offers a tranquil retreat for those seeking relaxation away from the ski slopes. Lech Zürs am Arlberg is home to several wellness centres where you can unwind, while foodies can indulge in the local cuisine at award-winning restaurants, including the famous fine-dining institution Griggeler Stuba. Here, the seafood-led tasting menu makes use of a string of seriously luxury ingredients, from king crab to Balfegó tuna, to opulent effect.
Verbier, Switzerland
Known for its vibrant nightlife, Verbier is a hit among party-goers. Besides the après-ski scene, the resort offers winter hiking, sledging, and even yoga classes. For a unique experience, you can visit the local cheese factory and learn about the process of making Swiss cheese.
Chamonix, France
Chamonix is not just a skier’s paradise but also a haven for outdoor enthusiasts. Non-skiers can enjoy activities like ice climbing, snowshoeing, or simply take a cable car up to Aiguille du Midi for awe-inspiring views of Mont Blanc.
If you’re truly keen to stay off the slopes, then consider the expansive, challenging Tour du Mont Blanc hike, which takes around 10 days to complete. We’ve named it as one of Europe’s best walking holidays, by the way.
The Bottom Line
Whether you’re a non-skier looking for relaxation, adventure, gastronomy, or culture, these ski resorts offer a plethora of activities that go beyond the slopes. So pack your bags, and get ready for an unforgettable winter holiday!