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4 IDEAL TIPS ON GETTING THE BEST SHOPPING DISCOUNTS AND BARGAINS

At least we’re all in the same boat……purses are pinched, wallets wanting and bank balances baren. The post-Christmas spending money slump isn’t over yet, and whilst we’re waiting to be out of this wasteland of Netflix binges and pot noodles, any bargains, discounts and sales are most welcome. Fortunately, there are a few neat little tricks which can help you get the price slashed on that must-have item. So, here are 4 IDEAL tips on getting the best shopping discounts and bargains.

KNOW THE BEST DATES AND TIMES

Like most of us, you’re probably out shopping in the evening or weekend, as free time dictates, and you can’t be blamed for that. It’s well known, though, that this isn’t when the best deals are found. Usually, the much lusted after discount vouchers are released on Tuesdays and Wednesdays, so even if you can’t get to the shops, keep an eye out online for these.

Also recently revealed, is that the really bumper, slashed price in-shop sales also usually occur on Tuesday and Wednesdays, specifically in the mornings. This time and day specific focus also applies to supermarket discount shelves.

DON’T BE AFRAID TO BARTER ON BIGGER PRODUCTS

It might sound too simple, too forward, to work. But often just asking for a discount works. In fact, it’s frequently written into company policy to grant that request if someone has the gumption to ask. Some shops are more susceptible to this than others, so be aware of stores with softer attitudes. 

More intriguingly, it’s said that prices ending in 7, 8, 1 (say £25.51) are for ranges which are in the process of being discontinued, and shop assistants will be more likely open to a haggle.

Finally, you’ll be familiar with the online chat screen that pops up on many companies’ websites. Well, asking for a discount on bigger products via this screen often yields results. The mantra, we think, should be ‘if you don’t ask, you don’t get’.

MAKE THE MOST OF ONLINE DISCOUNT VOUCHERS

Online discount vouchers appear in many forms, sometimes seemingly out of nowhere. There are several approaches to elicit a company to send you one. A popular trick is to fool them into giving you a code by abandoning an online shopping basket mid shop. You’ll notice that shortly after you close the shopping window, an offer will have appeared in your email inbox. Alternatively, you could just use a website which sifts through the offers to find the best discount codes, such as plusvouchercode.co.uk.

ASK FOR A PRICE ADJUSTMENT IF A PURCHASE LATER APPEARS IN THE SALES

If you buy an item at ‘full’ price but then days later notice it has been discounted, you’ll often be able to receive money back to match the new price. Just ask in store for a price adjustment and more often than not, your request will be granted. Don’t wait too long though, as after 14 days, your receipt won’t be valid for returns.

5 IDEAL TIPS FOR SURVIVING (AND ENJOYING) WEDDING SEASON

So you’ve made it through Valentine’s Day relatively unscathed, and no one needs to know you spent it indoors and alone in the company of Made in Chelsea re-runs. But wait a second….what’s that rustling at the letterbox? Yep, the first embossed ivory invite/emotional sucker-punch (depending on how you look at it) has just hit the doormat. Wedding Season is upon us and to the many singles out there, it’s as much as an ordeal to survive as a joyous celebration of love.

Survival tips at the ready, then. We’ve teamed up with the lovely relationship experts at MySingleFriend to share our 5 IDEAL tips for surviving (and enjoying) wedding season.

RSVP

Nothing gets on brides and grooms nerves more before the wedding than guests failing to RSVP in a timely manner. It’s just plain rude and makes planning and preparation so much more difficult for the stressed couple. Plus, it gets the awkward ‘will you be needing a plus one’ conversation over with. And we’re British; we hate awkward.

MINGLE

If you don’t already know the other people sitting at your assigned table, be sure to introduce yourself and get chatting. If you don’t get the pleasantries out the way, there’ll be no chance for the gossip, the shot downing, the snogging a stranger, that later might bring.

DON’T OVER INDULGE

A free bar is a wonderful thing, but unlimited shouldn’t mean a licence to empty it. Don’t go overboard. Pace yourself. If you are going alone, it’s easy to be tempted to indulge in a bit too much dutch courage, especially as having a drink in hand gives you something to do and relieves a bit of posture based awkwardness. Sure, weddings are, and should be, boozy, but it’s always a good idea to ensure you’re not the sloppiest guest there, unless you want to get tongues wagging for all the wrong reasons.

STAY AWAY FROM THE BEST MAN

Just no. PARTICULARLY if you are a bridesmaid. Don’t be a cliche, a figure of fun whose story is rehashed and retold at every subsequent wedding for the amusement of others and embarrassment of you.Like we said before; just no.

DANCE LIKE NOBODY’S WATCHING

Regardless of the type of wedding, there are a few things you can count on: dresses, drama, drunk family members, and dancing. So you may not have anyone to smooch up to on those slow numbers, but hit the floor with pals or good natured family members in tow and bust a groove and show the world you’re happy being single.

 

For more expert dating advice visit: www.mysinglefriend.com

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7 IDEAL TIPS ON COOKING THE PERFECT VALENTINE’S DAY MEAL

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You’ve got the outfit and the gift sorted, but on one of the busiest nights of the year in the restaurant calendar it can often be difficult to get a table for two.  

So, why not treat your loved one to an intimate home cooked meal this Valentine’s Day instead? ‘But I’m stuck on ideas on what to cook!’, you cry. Well, don’t worry, as Head Chef of Michelin starred Bohemia restaurant, Steve Smith, has got you covered. Here he shares his tips on the 7 IDEAL tips on cooking the perfect Valentine’s Day meal.

CREATE AMBIENCE

We like to create a sense of occasion at Bohemia so have low-hanging pendant lights suspended over the dining tables, perfectly illuminating our exquisite plates of food. Aim for the same by creating a romantic ambience using dim lighting – perhaps through the flicker of candes – sultry, smooth background music playing, and of course, by using your best cutlery!

DRINK PINK

At Bohemia Bar we serve a variety of Lanique based cocktails.  It’s the perfect drink for Valentine’s Day due to its pink colour and rich and floral taste, given this hue and flavour profile as it’s made from a secret recipe that uses Attar of Rose. Try a signature serve of Lanique over crushed ice with fresh lime juice, or add it to Champagne or Prosecco for a twist to your fizz.

DON’T FORGET THE NIBBLES

Plan ahead and don’t forget appetisers to begin the evening. Think of them as the foreplay prior to the main event; equally as important and sometimes the best part. You don’t want to make yourselves too satisfied at this early stage, but it’s always nice to have a few nibbles on offer to get the juices flowing.

APHRODISIAC DISHES

Try to include dishes and ingredients commonly thought to be aphrodisiacs on the home menu, such as oysters – perennially popular on Valentine’s menus and they pair really well with Champagne.  February is the perfect time to serve oysters, they’re bang in season and eating on is a sensual experience.

SWEET AND SAVOURY

Lobsters and chocolate are two items which are instantly thought of when it comes to a Valentine’s dinner. If you’re feeling adventurous, why not try combining the two? It’s not so crazy as it sounds! In fact, at Bohemia we serve Butter Poached Lobster, Cauliflower and White Chocolate, with Sorrel & Caviar. Luxurious and damn delicious.

DON’T STRESS

After a fancy starter, try to keep the main course simple but also impressive, as you may need to be away from the candlelit table to finish it off, and you don’t want to leave you partner sitting alone for too long. Go for pan-fried fish or steak served with a colourful side dish, if you wish to keep things simple. Remember, presentation is always important; after all, we eat – as well as other things – with our eyes first.

INDULGE IN CHOCOLATE

For Valentine’s Day, chocolate is a must on any menu, and it makes the perfect elegant dinner dessert, especially when served with a classic dessert wine. Simply go with a nice box of chocolates or try your hand at making chocolate mousse or a Black Forest gateau.

5 IDEAL TIPS ON THE BEST VALENTINE’S DAY DESSERTS

Valentine’s Day will soon be upon us and for those couples choosing to opt for an intimate home cooked meal, a heavenly dessert is sure to set hearts fluttering at the end of the evening. The only danger is that nothing which follows will top it!

Bohemia Restaurant’s Head Pastry Chef Ellen de Jager has given her top tips on creating an indulgent and luxurious dessert to help you impress your loved one. So, here are 5 IDEAL tips on the best Valentine’s Day desserts.

CHOCOLATE IS A WAY TO A WOMAN’S HEART

Sweep your sweetheart off their feet with some traditionally romantic chocolate covered strawberries. Everyone knows that chocolate is the way to a woman’s, and man’s, heart and it is scientifically proven to release happy hormones. Chocolate dipped strawberries are a simple and easy way to finish the meal, but a delicious delight nonetheless. Add a sprinkle of edible glitter, chocolate chips or salted caramel bites for an extra flourish.

NOTHING SAYS ‘I LOVE YOU’ LIKE RED VELVET

Chocolate tends to steal the limelight in the Valentine’s Day dessert stakes, but red velvet is a scrumptious alternative, and still provides the meal’s finish with a hint of cocoa. The ruby red colouring is perfect for Valentine’s Day and red velvet gives you the scope to bake cookies, cakes, brownies and more. Be creative and surprise your other half with a batch of velvety heart-shaped goodies – the time spent baking will be appreciated and really shows you care.

A SPLASH OF ALCOHOL IN YOUR VALENTINE’S DAY SWEETS

Add a sophisticated grown up twist to your recipe with a dash of spirit, bubbly or wine.  It is the perfect excuse to add your favourite tipple to a delicious dessert and tastes fantastic paired with chocolate, fruit and more. An easy way bring a touch of the celebratory to the holiday of love, then, is with a sweet and boozy dessert.

IF YOU LIKE IT, THEN YOU SHOULD PUT A MERINGUE ON IT

A meringue-based dessert looks and tastes amazing, and doesn’t require chef-like skills to master. Pop to the supermarket and purchase individual meringue cases and simply crumble the meringue and mix with whipped cream and fresh strawberries to make a traditional English favourite Eton mess. If you are feeling fancier, fill the meringue case with fluffy pink raspberry mousse and top it off with bright red strawberries. With these crunchy and sweet treats, love will certainly be in the air!

 

 

 

7 IDEAL WAYS TO SOOTHE SENSITIVE SKIN

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Skin can take a battering as temperatures begin to drop and icy winds blow, so its important to remember to take care of your skin, especially if it’s sensitive. Over the winter months, cold winds and low temperatures have an impact on your skin and dryness is the most common result of braving the elements. Winter air lacks humidity which reduces the skin’s natural oils.

As the weather takes a turn for the worst this week, with almost freezing temperatures, Surcare’s sensitive skin range is here to help with Harley Street Dermatologist on the seven ways to care for your skin this week.

MOISTURISE REGULARLY

Throughout the winter months, to help retain the skin’s moisture, it is important to avoid irritants such as soap, wipes and fragrances. Anti-bacterial hand wash can be especially harsh for sensitive skin. Keep your skin regularly topped-up with a rich moisturiser. Also consider using a laundry detergent that is geared towards sensitive skin to avoid further irritation.

TAKE CARE OF YOUR HANDS

As the skin on your hands is thinner than on most parts of the body, and has fewer oil glands, it is harder for them to retain moisture. This can lead to itchiness and cracking, so protect them with a moisturiser and wear gloves when you go outside. Should you have woollen gloves, it might be an idea to slip on a thin cotton glove first, to avoid any irritation the wool might cause.

GET PLENTY OF SLEEP

Our immune system is under a lot of pressure, fighting off more winter bugs during the cold season. It is always recommend to make an extra effort to get plenty of sleep and have time to de-stress in order to keep your skin in tip top condition. It is a known fact that stress and exhaustion lower the immune system, resulting in skin breakouts.

AVOID WET GLOVES AND SOCKS

If you have been out in the rain or snow, make sure you remove your wet socks and gloves as soon as possible. The excess moisture can can irritate your skin and cause itching, cracking, sores, or even a flare-up of eczema.

DON’T TAKE VERY HOT BATHS

While soaking in a hot bath seems like a great idea after being out in the cold, the intense heat of a hot shower or bath actually breaks down barriers in the skin, which can lead to a loss of moisture. Instead, use warm water and stay in the water a shorter amount of time.

If you’re suffering from itchy skin, try a lukewarm bath with oatmeal or baking soda, to help relieve skin.

USE HONEY

To soften stubborn dry patches on rough elbows and knees, try a rich, hydrating scrub. You could even make your own, simpIy use a mix of honey and sugar. Studies have shown that honey reduces inflammation, and sugar (applied topically) increases circulation. This is especially helpful in winter when blood flow is typically diverted from the skin and sent to the core of the body to keep it warm.

CHOOSE THE RIGHT SLEEPWEAR

The softer your sheets and sleepwear, the better off your skin will feel. Natural fabrics like cotton or cotton flannel with a high thread count are best for those with sensitive skin or eczema. Take care to avoid blends of cotton and synthetics, which can be irritating to sensitive skin.

5 IDEAL PERFUME FRAGRANCES WITH A TIMELESS APPEAL

Some woman have a signature scent that they use forever. Others choose a specific floral or fruity scent, like that of Ormonde Jayne fragrances, and stick to that religiously. Some even like to mix it up depending on their mood.

Here at IDEAL we’re fans of the timeless. From jewellery brands to perfume scents, there are some brands that have stood the test of time of time while others have failed to achieve such longevity. With this in mind, we’ve rounded up 5 IDEAL perfume brands with a timeless appeal.

CHANEL N°5

Marilyn Monroe famously said she wore nothing but Chanel N°5 to bed, and we’re sure she’s not the only one. You can’t get more timeless than the legendary Chanel N°5.

Launched by French couturier Gabrielle “Coco” Chanel all the way back in 1921, it has become one of the most iconic fragrances in the world. Described as ‘a powdery floral bouquet housed in an iconic bottle with a minimalist design’, it’s been Britain’s best selling perfume for 25 years. You can’t argue with that.

COCO MADEMMOISELLE

Another one from Chanel, Coco Mademoiselle is almost as iconic as it’s older sister. It has an oriental fragrance with a strong personality, and yet it’s surprisingly fresh. Coco Mademoiselle is a wonderful everyday fragrance, suitable for any and all occasions.

MISS DIOR

If Dior’s latest advert ‘for love’ featuring Natalie Portman hasn’t left you besotted then we don’t know what will. The sensual scent (scentsual? nah) is a floral declaration of adoration, combining the Grasse rose with the boldness of its Damask cousin, and fresh notes provided by Calabrian bergamot. Now let’s say it together ‘We adore Miss Dior’

DAISY

Timeless yet young-at-heart is the slogan for this perfume, and it couldn’t be more true. With vibrant floral notes that are irresistibly fresh and radiant on the skin, this dreamy fragrance is classic and charming. Everything about this perfume, right down to the playful bottle, makes us smile.

TOMMY GIRL

Tommy offers an extensive line of fragrances, but none are as well known as Tommy Girl – oh the memories with this one! Originally launched in 1996, it’s been, and still is, the first perfume of many a teenage girl (especially if you grew up in the 90’s).

We remember squirting it on before our first cinema date as a teen. With a floral and fruity base, it’s manages to be both timeless and modern. The scent is a blend of camellia, black currant, apple tree blossom, mandarin and orange, along with mint, lemon, grapefruit, violet, jasmine, sandalwood, cedar and honeysuckle.

8 IDEAL TIPS ON HOW TO GET A BARGAIN ALL YEAR ROUND

We’re a generation obsessed with getting the right price. But, instead of trawling the charity shops just after Christmas or waiting (im)patiently for the next Black Friday, it’s time to tap into the myriad new and ingenious ways of grabbing a great deal. So, we’ve teamed up with lovethesales.com to put together a list of 8 IDEAL tips on how to get a bargain all year round.

ORGANISE YOUR INBOX 

Subscribing to email alerts is a well known way to get the best deals direct from retailers, however, too many emails will hinder your chances of unearthing the best offers and the most relevant sales that you want to see.The solution? Add folders to categorise what you want – this can be home, fashion, electronics; you get the picture. Once your folders are ready you can create rules so as soon as emails arrive, they are sorted into relevant folders. This makes deal spotting quick and easy. This will also help organise voucher codes into specific groups so you can match them up with products quickly and easily. For example, if you wanted to see emails about a Converse sale, you would set up a ‘Converse sale folder’.

GOOGLE RELATED SEARCH TERMS

If you type ‘Ted Baker Sale’ into Google, you will get results that match. However, it’s only a small piece of the overall picture. If you scroll down to the bottom of the page you will see 8 related search terms, all of which may provide different answers and channels of enquiry.

DON’T JUST STICK TO THE RETAILERS YOU KNOW

Human nature is to take comfort in the familiar, but this can be a hindrance when it comes to finding great prices. If you’re looking for Ralph Lauren, you’ll probably check a few retailers you know of, but really, you ought to be looking at other retailers who stock Ralph Lauren too. One quick way to do that is to jump over to Google Shopping and type that brand in, and hey presto, a list of retailers who sell Ralph Lauren that you can now keep tabs on for when they have sales. From there, another great tip is to use a site like SimilarWeb – you enter a web address and they’ll tell you sites that are similar. There are hundreds of great retailers out there that you just don’t know about yet – and all of them have sales and deals at one time or another for you to take advantage of.

SET UP GOOGLE ALERTS

Google Alerts is a tool that lots of people don’t know about, but has such a gold mine of opportunity to it. Go to “Google Alerts” and type in the alert you want e.g. “topshop Sale” – enter your email address and click ‘create alert’. You’ll now get an email every time Google finds a new occurrence of your phrase. You can link this with tip 1 to make sure all of these alerts are getting organised in your Inbox.

DON’T WAIT FOR THE MAIN SALES PERIODS

The biggest misconception about sales is that you only find the best bargains during the Summer sales, Black Friday or Christmas. False. Research from www.lovethesales.com shows that between 25% and 35% of all retail stock is discounted each and every day of the year. So, get proactive daily!

FRIEND CONNECTIONS

Having as many ears to the ground as possible to find out where the sales are is crucial to finding the best deals. Keep a whatsapp group chat going with friends or family who share your interest in making great savings. Update each other on any deals you see, especially if any are promoted in store; you’ll often find even bigger equivalent sales on the retailer’s website.

AGGREGATORS ARE KEY

We use aggregators for everything from takeaways to booking hotels and flights. They are convenient and take away all the work of looking in loads of the different places for the best deals. It’s the aggregators jobs to find the best deals from all across the web, based on your search criteria, taking the pressure and stress out of your hands and saving you lots of time and effort, so use them.

BONUS TIP: USE LOVETHESALES.COM

If you want to keep an eye on every sale, deal and discount, LovetheSales.com does it for you. It aggregates every discounted product from 100’s of retailers across the web and puts them into one place. The site has hundreds of thousands of the most updated sales products everyday, including exclusive offers, latest season products, voucher codes and more.

5 IDEAL SECRETS ON HOW TO HAVE A STRESS-FREE WEDDING

According to wedding website The Knot, the average length of time from marriage proposal to tying the knot is 14 months. That’s just over a year until the big day. All this equates to panic stations; it’s planning, preparation and stress from here on in.

It needn’t be the cause of sleepless nights and newly found grey hairs, though. Being organised and calm can help make the organisational stage much more enjoyable. We’ve asked Simon Bandy, General Manager and supplements expert of Health Plus, to share his advice. He say

“Planning a wedding should be one of the most exciting times of our life and yet for many of us stress takes over. However, there are many supplements and tips that can be valuable when it comes to maintaining a healthy emotional balance and staying organised in the run up to, and on, the big day. An organised mind equals a calm mind!”

So, here are Simon’s 5 IDEAL secrets on how to have a stress-free wedding.

COMMUNICATION IS KEY

Before the planning commences, sit down with your partner and decide what is important to both of you and what your budget can stretch to. Throughout the whole process, ensure you keep each other informed of everything. If you have busy lives, set up a big pin board in your house on which to stick notes and updates on. Don’t hold back if something is causing you concern; communicate constantly!

PRACTICE A LITTLE DEEP  BREATHING

If something doesn’t go to plan, take a few moments to calm your breathing and remember that everything is temporary. Slowing and regulating the breathing promotes physical and mental balance, leading to a calmer state. Add some lavender oil to a handkerchief and inhale for extra relaxation. You will then feel better prepared for resolving any issues.

LISTS, LISTS, LISTS

It’s easy to feel overwhelmed by everything needed to plan a wedding, but making a comprehensive to-do list and prioritising tasks keeps a focus on what is needed and by when. Delegating tasks to bridesmaids, best men and family can also relieve the pressure. Just make sure everyone is clear on their duties and deadlines!

LOOK AFTER YOURSELF

This is crucial for keeping body and mind in balance. Something as simple as going for a walk can get the blood flowing and clear the mind, ready for the next tasks. Remaining positive and remembering why you are doing this – for love, of course – will help to keep things in perspective.

THE EARLY BIRD CATCHES THE WORM

Once you have your comprehensive list of what you want for your wedding, book as much as you can early on and send out ‘save the date’ cards in good time. It can also help to allocate each item to a month, for example, in month one – find a venue, in month two – find a photographer and so on.

5 IDEAL HANDBAG TRENDS FOR 2018

New year, new bag, is our perennial fashion motto and 2018 has no shortage of must-have bags on offer. Notice our emphasis on bags, plural? Well, this year there isn’t a singular ‘It’ bag; instead, in-demand silhouettes have taken ‘its’ place and we couldn’t be happier. The lack of a must-have accessory, which normally equates to a small mortgage, means anyone can get in on the top trends, no matter what your budget.

That said, there are a few handbag trends that stand out, simply because these bags are super chic and we just can’t get enough of them. Oh, and expect to see fringe galore, bright colours that make any outfit pop, and pretty pastel tones across the board. So, we’ve teamed up with Melissa Del Bono of meli melo to list the 5 IDEAL handbag trends for 2018.

THE BASKET BAG

Denim shorts, straw sun hats and flip flops, there are some fashion items that simply sing summer, and although the hot weather seems a long way away, the basket bag is one of these items. Both practical and versatile, this bag adds texture and dimension to any outfit. It’s ideal for hitting the beach on your  holiday,  looking chic in the city while you run your errands, or going on a country picnic -the humble basket bag will be the summer accessory staple this year.

THE BACKPACK

In recent years, this back-to-school basic has undergone a luxe update. From butter-soft leather bags to canvas styles that are ideal for lugging around your laptop, nowadays backpacks are not only practical, they look fabulous too.

Backpacks made of luxurious leather with the logo of elegant fashion houses and designer brands are sought after for their durability, sophistication, and classic style. No wonder, they’re massively replicated and reproduced, too. Because of this, you have to carefully scrutinise what you’re buying so you don’t fall prey to fake versions appearing in some of the darker corners of local markets.

THE CROSS BODY BAG

If you’re in the market for a do-all bag, then say hello to the cross body bag –  it’s IDEAL’s ultimate wardrobe mainstay. This versatile bag can take you from day to night in an instant; there’s something about cross-body bags that is effortlessly cool and oh so versatile, making it the perfectly practical style essential every fashionista should have.

One cross-body bag style that’s making waves is the half-moon bag. You can even have personalised handmade leather halfmoon bags customised the way you like, choosing which size and type of leather you prefer, whether that’s textured or smooth leather, rendered in classic or less traditional colours to pair with your wardrobe.

If you’re the adventurous type, you may have the bags hand-painted by bag designers to make them truly unique and reflect your personality. The half-moon bars are large enough to fit all your essentials like your phone, a small purse and keys. It would be perfect to pair with your OOTD, and you’ll surely stand out from the rest with its unique shape.

THE CHAIN BAG

The magic of the chain bag – set to continue its revival of last year into this – is that it can be worn louchely draped over the shoulder, or crumpled up into a shorter style. Oh, and it can be worn cross body, too. A versatile, must-have staple of the catwalk and street for the coming year, we think. Chain bags with large links are very fashionable and will match your edgy and casual wardrobe, while those with dainty and thinner chains will suit a more formal affair.

THE STRUCTURED BAG 

If you’re on the lookout for something different, let us introduce you to the box bag – set to be a serious piece of arm candy in 2018. A style that is guaranteed to get you noticed, the box bag is a sleek and sturdy alternative to more traditional slouchy handbags. The bag’s structured style resembles old school lunch boxes, round hat boxes and old fashioned trunk cases – and that’s no bad thing in our minds. The box bag can be worn across the body, or as a shoulder bag or clutch and can instantly dress up any outfit.

It’s worth noting that it’s very functional, too. You can bring all your essentials and a few other things without breaking the sturdy material of this conventional bag. Models strut the streets with larger types of this bag and go to casting calls and go-sees and you could often spot them very easily. 

4 IDEAL WAYS TO ADD PERSONALITY TO YOUR NEW APARTMENT ON A BUDGET

Finding a new apartment, flat or even shared house is tough enough in these pinched, turbulent times. Finding one which suits your unique style is even harder. With long-term commitments low on the list of priorities, making sweeping changes to your new rental space simply isn’t an option. The good news is that, with a little creativity, there are a number of affordable, small scale changes you can make to inject your own style and pizzazz to your new place. So, here are 4 IDEAL ways to add personality to your new apartment on a budget.

ONE’S TREASURE IS ANOTHER’S TRASH

Whilst you might like that life-portrait drawing the previous occupant left as a memento, most trinkets and flourishes of homemade interior design left behind can probably be filed in the clutter column.

Wiping the slate clean and doing a bit of therapeutic culling should be first on the list of tasks when taking ownership of your new property’s stylistic concerns. Hiring a rubbish removals business is a great way to dispose of this clutter the right way.

DECORATE, NOT PAINT, THE WALLS

We think of the walls first when looking for an expansive space on which to express ourselves. But what options do you have when you’re unable to paint your walls? Easy; simply fill them up with smaller items which are more personal – and less permanent – than a new coat of paint. We’re thinking photographs, collages, framed art….you get the picture.

KITCHEN QUIRKS

Posters on the walls, jazz art on the easel….it’s all a bit uni, right? But the kitchen is a space where you can imbue personality with just a few simple touches. It can be as easy as repurposing existing utensils and storing your ingredients in a way which shows them off.

Having a large fresh fruit and veg basket on show can bring real energy to a room and for no real cost, as you’ll be eating the produce and restocking it, as and when. An ever changing, edible, room centrepiece? Sounds good to us. Having a spice rack on show with tastefully arranged jars will have a similar impact. With regards to utensils, having pans, woks, whisks et al hanging from hooks creates a ramshackle, lived in feel which feels great to be amongst.

GET CREATIVE WITH FURNITURE

When it comes to setting up your new apartment, one of the most expensive elements can be the furniture. So, get creative. More and more people are using pallets for interior design purposes – check out these tips on making a sofa out of them. You can also go to your local recycling centre to find out what treasures they have to offer. Often, older furniture can be given a new lease on life with a bit of upholstery work. Finding a furniture refinishing business in your area that can do this work for a competitive price is a must and the money you pay to these professionals will be well worth it in the long run. Alternatively, with the passage of time comes new design trends, and what was once outdated may suddenly come back into fashion. Buy some chairs from your local charity shop and simply sit and wait patiently until they are trendy again.

 

9 IDEAL WAYS TO GIVE YOUR BRAIN A WORKOUT

We spend hours at the gym or running and hiking to train our body and endurance.  But what about our brain? If you feel like your attention span is shortening you can stretch and strengthen it with simple everyday changes. With the help of the Dr Marilyn Glenville, UK’s leading Nutritionist and author of Natural Solutions for Dementia and Alzheimer’s, we’ve pulled together 9 IDEAL ways to give your brain a workout.

GET MORE SLEEP

Not sleeping properly can not only affect our energy levels and looks but also our brain functions. Getting enough Zzz’s can help support learning, memory as well as regulate our mood or even appetite and libido. When looking at the brain of someone who is sleep-deprived, scientists have found reduced metabolism and blood flow in multiple brain regions.

 

PICK UP A FOREIGN LANGUAGE

Did you know that learning foreign language can actually make your brain bigger?  It can also boost your creativity and ability to focus. But most importantly, learning another language gives you ‘a cognitive reserve’ that helps to protect against the changes that can occur during ageing.

Speaking a second language throughout your life could delay the onset of Alzheimer’s. Studies show that people who speak two languages may develop dementia more than four years later than those who speak only one language! Language learning leads to more neural connections. More neural stability and more resilience to neural damage.

BE SOCIAL

Making friends and socialising has a great impact on our emotional wellbeing as well as brain functions. How? When speaking to people and building relationships, you have to pay attention to what they say and then use your memory to recall information to be able to hold a conversation.

EMBRACE MORE MUSIC

Research suggests that playing a musical instrument music when you are older can give you a 36% lowered risk of developing dementia and cognitive damage. Can’t play an instrument? Don’t worry, singing can you remember words easily too. Think how easily you can remember the words of songs that you sang years ago – and yet how much harder it often is to remember a poem or piece of prose that isn’t set to music. Word sequences are far more memorable when they are sung rather than spoken.

START KNITTING

Apparently knitting is set to be the new baking. It isn’t just something elderly women do and it has recently become popular with celebrities. Apart from helping you to relax it can also boost your mental health as it stimulates almost all of your brain. When knitting, you need to stay focused, plan what you’re doing in advance and also use visual information and synchronise it with your movements.

TEACH YOUR BODY NEW SKILLS

There is a range of techniques to keep your brain alert that doesn’t have to paper-based cognitive tasks. Walking in a new park or taking up line dancing fire up new neural pathways that keep your brain in touch. Needing to remember the steps n a dance is also a wonderful workout for your brain – learning the flow and rhythm of the music stimulates cognitive activity, while learning and performing the steps is great for both your memory and your physical fitness. Active learning is the perfect complement for doing jigsaws, Sudoku and crosswords.

WRITE THINGS DOWN

Studies have shown that the act of writing something down forces your brain to recall it in a way that typing on your computer or phone does not.

LAUGH

Who doesn’t love laughing? It not only lifts your mood but it’s also a great calorie burner. However, researchers have also discovered that laughing can also minimise the damage that stress hormone, cortisol can cause (it damages certain neurons in our brain and affects learning ability as well as memory). On top of that, laughter produces wave frequencies similar to true stare of meditation.

SET YOURSELF LITTLE CHALLENGES

The following simple games to give your brain a workout: Counting backwards from 100 in 2s, 3s or 4s is a good one, and you can make it harder by doing something else at the same time, such as tapping your foot. Or try the ‘tip-of-the-tongue’ game – think of a theme, such as ‘food’, and name as many items relevant to the theme as you can in one minute. Most people can do 30. Can you double it?

 

THE IDEAL GUIDE TO PICKING A PRIMARY SCHOOL FOR YOUR CHILD

As a parent, there are few decisions more pressing than where your child should go to school. Those early years of cutting, sticking and learning to read are the springboard for the next 16 plus years of your child’s education, and could shape an enthusiasm for academia or a loathing of it, so it’s important to make the right choice.  

For many, the time to start looking at schools has crept up even faster than your child has grown from tot to preschooler, and now that they’re all grown up,time is running out to secure that place. Well, fear not from catchment areas to curriculums and everything in between, here’s the IDEAL guide to picking a primary school for your child.

UNDERSTANDING CATCHMENT AREAS

To secure a place in a state school, you’ll need to live within the “catchment area”. Consider that there are roughly 10 applicants for every available place at a popular school, and you’ll be keen to get your foot in the door early. Does this mean you should live as close as possible to the school of your dreams? It’s a little more complicated than that, though the distance is a factor. Your child may get a place if an older sibling already attends the school even if you don’t live near the catchment area. Church schools also accept applicants based on faith rather than where they live.

CAN’T YOU JUST LIE?

You could lie to secure a place for your child, and many people do, however, this is obviously bad form, sets a bad example and is pointless. People who do lie are referred to as catchment area cheaters, who will lie about where they live and even their religion to score points with a school they want to get into. These people might earn their child a place at the local primary school, but they run the risk of getting kicked out if anyone discovers their secret; the shame of such an action, we think, should discourage even the most desperate among us.

This all seems a little unnecessary, however, when you could just get your child’s name down early for a few good schools in your area and hope for the best. Another option, if you can afford private school, is to send your child to an independent school, like one of the North Bridge House campuses in London.   

SEE THE SCHOOL IN ACTION

Most schools hold open evenings for parents to look around with their kids, but according to teachers, the best way to gauge what a school is really like is to see it in action during the daytime. You’re bound to only see the polished side of something when it’s being sold to you, but your child’s education is more important than a new kettle or a coveted pair of shoes. So look around the school during daytime hours and note the atmosphere, how teachers talk to pupils, how pupils interact with one another and what are the children learning.

ARE YOUR GUT INSTINCTS VALID?

Some parents claim to have “gut instincts” about their children since the moment they were born. Wherever that parental sixth sense comes from, it’s usually trying to tell us something that deep down we perhaps already know. So don’t ignore those feelings you get about a certain teacher or a particular classroom atmosphere. If a school doesn’t feel right, probe to find out more. Of course, no school is going to be 100 percent perfect, but it’s important that you get a good general feel for the place because your child will pick up cues from you.

 

7 IDEAL FOOD TRENDS YOU NEED TO KNOW IN 2018

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Food and drink trends are always changing; from the early part of the decade’s minimalist Nordic to last year’s caviar and fried chicken, it’s just as hard to predict what lies ahead as it is to make sense of what we’ve recently been eating. But what can we expect to see more of on our shelves and in our restaurants this year? We’ve teamed up with Suttons, online gardening retailers and advocates of grow your own vegetables, to bring you 7 IDEAL food trends you need to know in 2018.

ZERO FOOD WASTE

Scratch menus have grown in popularity this year according to Street & Co, proving that awareness around zero-food waste continues to rise in the restaurant industry. For Pancake Day 2018, pancake pros Where The Pancakes Are and condiment connoisseurs Rubies in the Rubble joined forces with a shared aim to fight food waste. To mark the occasion, the pair have created two ‘Thoughtful pancakes’ using excess produce, harking back to the roots of Shrove Tuesday, using up waste ingredients before lent.

TAIWANESE CHICKEN

We’ve had Korean, Japanese, Thai, Kentucky, Jamaican and many more over the last few years and of course, fried chicken has always been a favourite, but in 2018 the popular fast-food will take on a Taiwanese twist. Found at foodie gems such as Good Friend in Chinatown London, Taiwanese fried chicken is, in simple terms, popcorn chicken, but that would be underselling it somewhat; this isn’t your KFC side dish. There’s a fantastic, unique seasoning mix and coating so crunch it reverberates in your ears. Delicious.

MANY MORE MUSHROOMS

Food Navigator found that year-on-year sales of food products that include medicinal mushrooms have risen between an outstanding 200-800%, depending on the variety. Healthification is again, it seems, at the forefront of our choices.  

It appears as though the mushroom industry is growing fast. Consulting firm, Grand View Research, reported that the mushroom market is expected to exceed $50 billion (£37 million) over the next six years. Making its way into the food and drink sector through mushroom-infused coffees (not for us at IDEAL, thanks) and mushroom smoothies, many cafes and retailers are already profiting from the trend.

GALLERY GASTRONOMY

The last few years have seen a rise in art gallery restaurants turning the cooking up several notches – think less of egg and cress sarnies and more of seasonal, modern dishes. It’s hardly a surprise; those with a discerning eye for art also demand more from their food, and coupled with a trend for more innovative, less mainstream spaces serving as pop-up restaurants, and 2018 looks set to continue this trend.

Tate’s exciting food programming in 2017 saw Tate Modern residences from Carousel and most recently, pop up vegan junk food concept Pure Filth. Tate Britain’s Rex Whistler restaurant meanwhile not only serves the best of British cuisine, but has one of the capital’s finest wine cellars, overseen by CEO Hamish Anderson and head sommelier Gustavo Medina. Bonham’s is doing some of the best, Michelin-starred food in London, and beyond the capital in Somerset, Roth Bar & Grill has been wowing critics. Expect 2018 to be no different.

CRAFT SPIRITS

Less quantity, more value runs the booze-based mantra of the year, and that’s a healthier, more tasty pledge we’re very much on board with. Following on from the popularity of craft beer, 2018 is the turn of craft spirits. The trend can be explained by a nation who love boozing but are increasingly aware of the detriments of doing it excessively.

FLEXITARIANISM

Or should that be….fish’n’chipocrites?

Over the past few years, we’ve seen more people remove meat from their diet, occasionally. In fact, the number of vegans in the UK has risen by 350% in the past decade — predominantly driven by the younger market, with half of those opting for this diet falling between the ages of 15 and 34. Some people are enjoying the best of both worlds with a flexitarian diet — primarily vegetarian with meat and fish occasionally.

When we consider a vegetarian diet, we usually assume it’s all healthy with no room for indulgence. However, this is predicted to change — with so many people transforming to a ‘flexitarian’ diet, there is a new market for vegan fast food.

LOW ALCOHOL DRINKS

Most of us enjoy an alcoholic tipple from time to time, or more frequently in fact. And as many bid farewell to Dry January and realise how they spent the month with clear thoughts and bulging bank balances, pledges are being made all over the country to continue this abstinence – to some degree, anyway. Indeed, we are becoming more health conscious and calorie counting doesn’t go well with a taste for liquor…

Make way for the new trend of 2018 — low-calorie, low alcohol drinking. This new trend allows us to drink and be sociable without consuming extra calories and doing damage to our bodies.

Ideal for Lovers: 10 Romantic Spots In Hong Kong

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With its stunning harbour front, amazing restaurants and beautiful beaches, Asia’s World City is the ideal setting for love birds looking to flutter their wings and heart strings on a romantic break. We’ve teamed up with Discover Hong Kong to bring you 10 IDEAL romantic spots in Hong Kong.

TAKE A RIDE ON THE OBSERVATION WHEEL

No city in the world sports more spectacular city views. The twinkling lights of the metropolis shimmering off the city’s water are enough to bring romance out of even the most platonic person, and are best enjoyed at some height. Indulge in day or night-time views of the spectacular Victoria Harbour on the 60-metre-high Hong Kong Observation Wheel. For an extra special, opulent experience, book the luxurious VIP cabin with its leather seats and crystal floor.


EAT AT A WATER-SIDE RESTAURANT

Enjoy dinner à deux whilst soaking up the sea views, we couldn’t imagine anything more conducive to lurrrv. Whether it’s a relaxed seafood dinner at Bathers in South Lantau or something all the more decadent in chic hotel based hotspot Grissini at Grand Hyatt Hong Kong, the city has an array of options for indulgent seaside dining. You can apologise to your purse later.


SIP COCKTAILS AT A ROOFTOP BAR

Like we’ve already said, Hong Kong from a great height is something to behold. Taking in the spectacular views with a delicious cocktail in hand? Sign us up. Romance? Sorry I didn’t notice I had company, I was too busy admiring the vista.

Top recommendations include Ozone, Hong Kong’s highest bar, which is located on the 118th floor of one of the tallest hotels in the world, and chic Sevva, a Hong Kong institution and widely regarded as the hottest ticket in town.


ENJOY THE INCREDIBLE SYMPHONY OF LIGHTS

Watch Hong Kong come alive and alight in the world’s biggest permanent light show, where 40 buildings around Hong Kong illuminate in perfect harmony. This dazzling show, set against the impressive backdrop of Victoria Harbour is a truly unforgettable experience. If it doesn’t set your passions aflame, then it’s probably not meant to be anyway.


EXPLORE DESERTED BEACHES IN SAI KUNG EAST COUNTRY PARK

The laidback haven of Sai Kung is just 12 miles from Kowloon yet offers the perfect foil to the hectic, sometimes overwhelming, city. Whether it’s hiking and camping in the green country parks and tropical woodlands; sailing, swimming or snorkelling in the clear, sheltered waters; or relaxing on the secluded beaches, Sai Kung is an ideal place for couples to enjoy some quality time away from the glare of the city’s thousand lights.


GO ON A CRUISE AROUND VICTORIA HARBOUR

The sparkling lights of Hong Kong reflected across the water, the gentle tug of the waves…cruising Victoria Harbour at night is sure to quicken the pulse and fan the passio. The most romantic way to enjoy Victoria Harbour is on board a sunset cruise with a cocktail in hand; nothing to do but marvel at the surrounding harbour as daylight gives way to a night. Don’t be put off by the city’s nickname ‘the Fragrant Harbour’, the only thing you’ll be smelling is pheromones.


INDULGE IN OYSTERS AND CHAMPAGNE

Ambrosial and aphrodisiac-al, oysters and Hong Kong are a marriage in heaven, using cupid’s bow as cooking utensil. The city has an array of restaurants for those looking to enjoy this delicacy, and accompanied by fine Champagne, you’ll spark love in both your partner and your bank manager, in one quick, easy motion.

For your next course, consider a steak restaurant in Hong Kong, where the candles flicker, the Malbec flows, and the fillets arrive as blushing as when your date when you make an ill-judged pass at them.


ENJOY A SUNSET VIEW FROM THE PEAK

If there is only one thing you do in Hong Kong, then – and this is no euphemism – ascend The Peak. The highest point on Hong Kong Island, The Peak boasts breathtaking views of one of the world’s most spectacular cityscapes. Make the trip up on the quaint, romantic Peak Tram (an experience of its own) and take in Hong Kong from above.


WANDER THROUGH THE FLOWER MARKET

The heady scent of roses, the sight of exotic, colourful blooms, the soft, caress of petal; everything about the Flower Market is a multi-sensual ode to romance. With the dozens of stalls and shops lining the street with a diverse range of vibrant flowers, Hong Kong’s Flower market is a wonderful spot for a wander and some whimsy.


HAVE A STROLL AROUND ONE OF THE CITY PARKS

You don’t have to leave the city to enjoy a romantic walk in green surroundings. Hong Kong has beautiful, perfectly kempt parks where you can enjoy the warm embrace of calm that we all seek when in the clasp of a megacity.

4 IDEAL VEGAN ALTERNATIVES FOR THE FOOD YOU LOVE

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At one time, going vegan, like going gluten-free, meant sacrificing on flavour and diversity in your meals. But supply and demand is a wonderful thing, and with the number of vegans ever growing, so too the number of great vegan alternatives to the ingredients and meals most often missed.

Today, there are a lot of different vegan products to choose from, which means that it is easily possible to go vegan and still eat what you love. In addition to pre-made foods being versatile, there are also plenty of vegan meat and dairy-free recipes to choose from. Like the concept and ethics of going vegan but you’re not 100% sure if it is the right move for you? Well, let us tempt you. Here are 4 IDEAL vegan alternatives for the food you love.

VEGAN ICE CREAM

Due to a rise not only in veganism but also in allergies to eggs and dairy, supermarkets now stock a wider range of vegan-friendly ice creams. From brands like Alpro that specialise purely in products for people with specific dietary requirements, to ice cream moguls Ben and Jerry’s, the range of vegan ice creams is these days incredible. Ben and Jerry’s now do a vegan version of their famous Chocolate Fudge Brownie ice cream. If that isn’t progress for vegan living, nothing is.

Of course, if you would rather make your own ice cream, then you can do. There are plenty of vegan ice cream recipes to choose from, all you need is an ice cream maker, a dairy-free cream or milk, and a flavour of choice; fruit, coffee or whatever else takes your fancy.

FAUX MEAT? FO’ SURE

Vegans can still eat ‘meat,’ the only difference being it’s faux meat, not that from an animal. Once upon a time, this was chewy and nothing like the ‘real’ thing. But times have changed, and vegan palates are ever more discerning. And demanding, too. Meat-free alternatives can be made from all manner of things, from tofu and mushrooms to cauliflower and lentils, and can taste incredible, with great texture to match. Such is the call for vegan meat, that there is now a fried chicken shop that has recently opened in London that exclusively sells vegan fried ‘chicken’.

VEGAN CHEESE

People considering going vegan often cite a lack of cheese as the primary reason for staying on the path of meat and dairy. But, if cheese is a big part of your diet, there’s no need to panic. Supermarkets now stock a wide range of vegan cheeses, replete with good texture and tang.

LET THEM EAT CAKE

There is a common misconception that vegans can’t eat cake, but that’s not the case. There are lots of delicious vegan cakes to choose from, so there’s no need to miss out. Plenty of cafes, restaurants and supermarkets now offer ranges of the good stuff, and.you can also easily make your own vegan cakes too, using dairy-free spread instead of butter, vegan egg instead of regular egg, and you can make dairy-free topping too. Nut butters, for instance, are also a great alternative to dairy butter, and olive oil cakes taste divine. When it comes to cake, going vegan definitely doesn’t mean that you have to miss out.