Ideal for small businesses looking to expand their reach.
For any start-up, small business or company breaking through, the importance of Search Engine Optimisation (SEO) cannot be overstated. To reach the passive consumer or potential customer, it’s vital that your business pages well on Google and is responsive to as many keywords and searches as is virtually possible.
Fortunately, improving SEO is doable, via a succinct SEO marketing plan and by implementing certain strategies that will help improve your site. With that in mind, here are 5 tips for improving SEO strategy, IDEAL for small businesses looking to expand their reach.
PERFORM AN SEO AUDIT
Before you can improve your company’s SEO, you first need a thorough dissection of the current state of your website through the eyes of the search engine overlords.
First, you should perform an SEO audit of your website, which can be done through an external company. This method does not give information about the website’s exact functionality (leave that to your tech team) but it indicates the elements within it which will affect your position on Google. The purpose of this technique is to provide an assessment of the website’s content, links, performance, and reliability.
By analysing any internal and external links’ prevalence, the number of backlinks to your website, identifying SEO impacting broken links, the speed of your site, and the efficiency of its URLs, as well as showing the top performing searches, keywords and pages on it, you’ll have a comprehensive understanding of the ins and outs of your businesses website.
CONSIDER YOUR CONTENT
Content is king, of course. You knew that right? Actually, ‘content is queen’ might be a more fitting description. But anyway.
Search engines simply love sites that regularly publish topical, high quality content, which gets updated regularly and is of proper value to the reader. This ‘value’ is determined by algorithm, which analyses links from authoritative websites back to your page, as well as the amount of time a reader stays on your page, as an indicator of its reliability.
Remember to prioritise quality over quantity, here. Don’t fall into the trap of overvaluing ‘churnalism’; one big mistake companies make is producing tonnes of largely irrelevant content purely for the sake of search engines. Don’t do this. Put your users first and write for people instead of search engines; the natural traffic to your site will be noticed by Google’s systems, don’t you worry. Creating quality content for actual human beings and keeping it fresh are the pillars of a website with great SEO.
HIRE SOMEONE TO DO IT FOR YOU
And by ‘it’, we mean linkbuilding. Because to put it in layperson’s terms, the more links there are to your website, the more click through to your business you’ll receive. And that’s why you’re here right? Of course, creating quality content is the best way to generate natural traffic heading in your direction, but there are also dedicated experts who you can get on board with your business to help you build a portfolio of links across the internet.
SEO Consultant London Daniel Foley recommends a two-pronged approach; first, you can try to get backlinks or links from other websites via unique, creative content. Secondly, you need to compile a keyword list of commonly used search terms which are appropriate to your website. Any content you create should use and lead to those topics and terms.
If you’re planning to embark on a link building campaign, it’s important to be highly specific and unique in your search term criteria and subsequent strategy. And once visitors do land on your page, you want to keep them there.
OPTIMISE YOUR IMAGES
A picture is worth a thousand words. Though it’s not a maxim entirely true for SEO, it’s still vital that you make your images count, and that they’re ‘SEO friendly’. The simplest way to ensure this is by adding an alt text to all your images. In other words, you should endeavour to add a concise written description to each image on your website. This only needs to be a few words long, but should accurately describe what is shown in the image. To further enhance the optimum SEO of the image, include the name of your business or one of your keywords in the image’s alt text.
A MIXTURE OF SEO & DOMAIN AUTHORITY IS BETTER
Just as you should be busy securing backlinks for your website, it is also vital that you carefully optimise the authority of the links to exploit the full potential of the process and result. Experts suggest that creating a mix of low, medium and high domain authorities for backlinks is a great opportunity for establishing your content’s worthiness. In many ways, you can’t put a price on value here.
Also make sure you include plenty of internal links and the external websites you link to are of high authority, too. Doing so will improve your domain authority, which is a useful indicator of your rankability on Google’s upper echelons. This thing is cyclical, it turns out.