Though the scope of what virtual reality (VR) and augmented reality (AR) headsets can do feels limitless, thus far their potential — at least, the public perception of their potential — has largely been confined to the high-tech world of gaming.
In fact, there are many different reasons why people might want to invest in VR or AR technology, with uses ranging from entertainment all the way to education. Today, we’ll delve a little deeper into this fascinating world that’s just brimming with possibilities. So, put on your headsets and buckle up; here are 10 uses for VR & AR headsets beyond the world of gaming.
Entertainment & Media
Entertainment is one of the main reasons why people buy VR headsets. Whilst video games are the chief driver of VR headset sales (global VR video gaming revenue reached £22 billion in 2020), VR can also be used to watch films in a completely new way to how you typically experience them when using a regular television screen. Immersiveness here is everything.
The advancements in hardware and pricing of VR headsets have made the prospect of a truly immersive home (or on the go) cinema experience accessible to the masses. The ability to entirely tune out the external world was a key selling point of the Apple Vision Pro when it was launched, and it’s easy to see why. True immersion in your media of choice has never been easier thanks to VR, and it won’t be long until it is the medium of choice entertainment purposes, both at home and while travelling.
Sports Entertainment & Live Events
The world of sports entertainment has been revolutionised by both VR and AR technologies. Virtual reality allows fans to experience live sporting events from the best seats in the house, without ever leaving their living room. Imagine watching a Premier League match from the manager’s dugout or experiencing the thrill of Centre Court at Wimbledon from a courtside perspective.
Even online casinos are getting in on the action, offering immersive VR poker rooms and virtual racecourses that put you right in the heart of the betting action. Immersiveness has become a key focus for many of the top 100 online casinos, and may become one of the various criteria used to rank them once VR has been more widely adopted in the industry.
AR technology, meanwhile, is enhancing the in-person sporting experience. Spectators can use AR-enabled devices to see real-time statistics, player information, and tactical analysis overlaid onto their view of the live action. For athletes and coaches, AR can provide immediate performance data and analysis during training sessions.
Tours & Holidays
Virtual tours can be set up on some of the most popular tourist destinations on the planet, such as Disney World or Universal Studios, to allow people who cannot travel there in real life to see what it is like and experience it in an immersive way. For tour operators and companies, this can be a positive marketing tool, as it works as an advert, potentially drumming up interest in travelling there.
Similarly, virtual tours can now be set up for customers to experience different hotel rooms or locations before booking a trip. AR applications take this a step further, allowing tourists to point their devices at landmarks and instantly receive historical information, translations of signs, or recommended nearby attractions.
The potential of virtual and augmented reality experiences within the hospitality and tourism sector is limitless, as upcoming technologies will allow for even more immersive experiences. One wonders if, in the world of future travel, we’ll even need to leave our homes at all.
Hmmm, actually that sounds a little dystopian. Anyway…
Museums & Galleries
Museums and galleries are also potentially lucrative markets for VR and AR headsets. One of the biggest reasons is that many sites worldwide already have 3D models of their exhibits, which makes viewing them in a virtual environment much easier. It also allows people to explore presentations about specific topics that they’re interested in.
Read: 10 IDEAL virtual tours of London landmarks
AR technology has become particularly valuable in this sector, allowing visitors to point their devices at artwork or artefacts to receive detailed information, see historical context, or even watch the pieces come to life through animation. Some museums have even started creating online courses that people can take without ever leaving their homes, opening up new possibilities for education that were not possible before.
Education & Training
In education, virtual reality headsets can allow students to experience different aspects of historical events or geographical locations without physically going there. In addition, using VR headsets can help them learn more about a specific topic through guided tours and interactive activities. Meanwhile, AR applications can transform traditional textbooks into interactive learning tools, with 3D models and animations appearing above the pages.
The huge benefit of virtual and augmented reality in the field of education is that classes will be immersive and inspiring, evoking a sense of awe and wonder in students that a blackboard simply can’t. These technologies in schools have the potential to boost student engagement, enhance the capacity for (and effectiveness of) experience-based learning, and even allow for virtual field trips to take place.
Not only applicable to tertiary education, VR and AR can also be used for the purposes of training at work, too. Companies are increasingly using these technologies to provide immersive, hands-on training experiences that would be too costly or dangerous to replicate in real life. Read more about eLearning.
Work & Professional Purposes
VR and AR headsets are also currently being used for work purposes, such as training simulations. If you are an astronaut or aeroplane pilot, for instance, you can use VR to practice specific tasks without going through the actual job first, potentially saving lives and money.
A VR headset can allow technicians to virtually walk around their work environment in 3D without having to leave the comfort of their couch or office chair, allowing for meetings and colleague interaction in a more consuming, meaningful (and worryingly invasive) way. AR, on the other hand, can overlay crucial information onto real-world machinery or equipment, helping technicians with maintenance and repair work.
This technology has the potential to be particularly useful in the real estate market, as virtual tours of properties can take place in an efficient, resourceful way.
Finally, the use of virtual reality in engineering possesses perhaps the most exciting potential of all. These technologies are already well-established tools in precision engineering, helping enhance design efficiency, visualise model buildings, and transform factory processes.
Military & Defense Applications
VR and AR headsets are also used by military personnel to train soldiers on how to react in certain situations that they may encounter. Many militaries worldwide have already started using VR to train their soldiers, and, likely, this number will only go up in the future.
AR technology is particularly valuable in combat situations, providing soldiers with real-time battlefield information, navigation data, and threat detection through heads-up displays. Interesting stuff, indeed, though the morality of using these technologies in combat is highly questionable.
Retail & Shopping Experiences
One of the most practical applications of AR technology is in the retail sector. Shoppers can now use AR apps to visualise how furniture would look in their home, try on clothes virtually, or see how makeup would look on their face before making a purchase. This technology is transforming the online shopping experience, reducing returns and increasing customer satisfaction.
For retailers, AR can help with inventory management, store layout planning, and providing interactive product information to customers. VR, meanwhile, is being used to create immersive shopping experiences, allowing customers to browse virtual stores from anywhere in the world.
Medical & Healthcare Purposes
Medical uses of VR and AR headsets are definitely on the rise. One recent trial saw patients wearing VR headsets to help them to relax during surgery, sometimes in place of sedatives.
The potential for virtual reality to help patients get over phobias, such as fear of flying or heights, is also being explored. Virtual reality can also be used to reduce pain and anxiety in patients who have PTSD and other psychological disorders, though studies into the efficacy of this are ongoing.
AR technology is revolutionising surgical procedures, allowing surgeons to see vital information, patient data, and 3D anatomical models overlaid onto their field of view during operations. There is even the potential for VR and AR to be used as diagnostic tools in some cases, giving doctors new possibilities for examining patients.
Social Interaction & Communication
The latest frontier for VR and AR technology is in social interaction and communication. Virtual reality platforms are creating new ways for people to socialise, attend events, and maintain long-distance relationships through immersive virtual environments. Users can create avatars, attend virtual concerts, participate in social gatherings, or even conduct business meetings in shared virtual spaces.
AR is enhancing real-world social interactions by providing contextual information about the people and places around us, translation services for cross-cultural communication, and new ways to share and experience content together.
The Bottom Line
Virtual and augmented reality headsets allow people to experience and do things that they usually would not be able to do. While it may take some time for this technology to become the norm, it has already been adopted by multiple sectors.
As new companies enter the market and offer more affordable alternatives, we expect VR and AR headsets to become more ubiquitous, diversifying their potential and making them more accessible to the general public. We can’t wait to see (through our VR or AR headset) what the future brings!