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7 IDEAL TIPS FOR SLEEPING ON THE PLANE

The summer holidays are finally here, and the prospect of sea, surf, sand and sangria looms larger than the beer belly we’re sure to come back with. But before all the fun and frolics can start, we first need to negotiate the flight. And whether it’s short or long haul, under an hour or overnight, the plane is the perfect time to try and catch a little shut eye before all the merriment commences. So, with the help of from the sleep experts at Sealy, here are 7 IDEAL tips for sleeping on the plane.

AVOID THAT PRE-HOLIDAY TIPPLE

While a nice glass of wine or a refreshing beer might be a tempting way to kick start the holiday – we’ve all been there, reveling in the normality of an airport glass of wine at 9am – please do try to exercise some restraint.

Alcohol can have a negative impact on the rapid eye movement (REM) stage of sleep, which is often considered the most restorative part of the sleep cycle. While you may fall asleep faster after a couple of drinks, you’ll spend less time in your REM phase of sleep – meaning you’re more likely to feel unrested and drowsy when you step off the plane. There are plenty of other ways to stay relaxed during the flight, without the assistance of several massive gins.

BRING YOUR EYE MASK

Planes are full of bright lights – from overhead reading lights to the blue glare emitted by the TV screens – all of which can have a negative impact on our state of slumber. When we witness a light form, it stimulates a nerve pathway from the eye to the brain which stops us from feeling tired, making it harder to drift off. Blue lights are especially detrimental, affecting the sleep-inducing hormone melatonin and disrupting our circadian rhythm. Wearing an eye mask will help to block out these lights, helping you to fall – and stay – asleep.

IDEAL Editor’s Top Tip: Similar to covering your eyes with a facemask, consider covering your whole head with a pashmina. Not only does it block out the aforementioned disruptive light, but if you’re a self conscious sleeper, it hides your face too.

AVOID TECHNOLOGY 

While it may be tempting to watch a film or read on your tablet during the flight, the blue light emitted from the screens impacts our levels of melatonin, the sleep-inducing hormone, as we already mentioned. By avoiding technology for a minimum of 30 minutes before you’re planning to get some kip, you can help ensure a more restful time onboard.

PICK YOUR SEAT CAREFULLY

While many think the choice is simply one of two – window or aisle – it’s also important to think about which row you’re sitting in. By doing so, you can more likely secure a double seat all to yourself, or whisper it, maybe even a triple. Passengers tend to congregate around the toilets, making this area of the plane noisier and more likely to cause you disturbance when you’re trying to rest. And when checking in online, the back rows are far less preferred; plump for a seat in the plane’s nether regions and you might get lucky and get an actual lie down.

PACK YOUR SOCKS

With the harsh air-conditioning on planes, it can sometimes be difficult to stay warm during your flight, so it’s important to pack some comfy and thick socks in your hand-luggage. Having warm feet helps you to drift off faster, as well as helping avoid a restless sleep.

Pack A Sleep Kit

With everything from screaming children, pilot announcements, coughing passengers and that distinct rumble of the plane engine, there are so many noises that can keep you from getting that all important shut eye. Ear plugs can help to muffle this and turn it into soothing ‘white noise’. Perfect!

Time Your Flight Right

To avoid the much dreaded jet-lag during your holiday, it can help to try to set your body clock to your destination’s time as early in the journey as possible. Do this by working out the best time to sleep on the flight, in accordance with when your nighttime is due to fall at your destination. By beginning to shift your sleep schedule early on, you’ll feel more energised to get up and get going, even on that first day.

5 IDEAL PLACES IN THE UK FOR A LUXURY COUNTRYSIDE ESCAPE

The great British staycation. What was once nae has recently and most affirmatively turned into yay where the question of holidaying at home is concerned. Indeed, in 2017, the number of Brits opting to holiday closer to home increased by almost a quarter compared to the previous year. 

The rise of the staycation is down to a number of reasons, of course, but one key component is the current relative weakness of the pound against other currencies, giving UK businesses something to smile about in these tough, unpredictable times. With such a wide variety of scenic serenity sitting on our own doorstep, it can sometimes be difficult to choose where to ‘stay’. To help you narrow things down, here are 5 IDEAL places in the UK for a luxury countryside escape.

NORTHUMBERLAND

Northumberland is something of a hidden gem; maybe not the first place which would spring to mind when natural, rugged beauty is quoted. Located on the North East coast of England, this area has won various awards for its amazing rural wonder. Here, you’ll find castles, ancient settlements and mysterious stone formations – and you won’t need to walk for miles to enjoy them; it’s linked by quiet roads over the countryside.

For those who want to enjoy the peaceful ambience of the area with a bit of added luxury, there’s the opportunity to stay in the spectacular grounds of the Cragside Estate. With 30 miles of lakeside walks and footpaths, waterfalls and a rock garden, you won’t ever run out of places to explore, all while taking in the views of the Coquet Valley and the heather topped Simonside Hills

Elsewhere, if luxury is your top priority, Walwick Hall is home to 10 individually designed rooms and a laid-back, sophisticated eating area. And if you get tired of the jacuzzi and pool (who are you?) this country house has its own masseurs on hand to ease away the strains of the day in a relaxed treatment room.

Whilst in Northumberland, you’ll also have a chance to visit the Farne Islands via boat from Seahouses. You could also try exploring Alnwick Castle for a day of broomstick training in the very same spot that Harry Potter had his first flying lesson in Harry Potter and the Philosophers Stone!

THE LAKE DISTRICT 

This iconic location provides postcard-worthy views, breathtaking countryside and treks and hikes full of adventure. It’s no surprise that The Lake District is by far the most popular national park in the UK. Recently named a UNESCO World Heritage site, this beautiful area is visited by 15 million people each year. With a huge range of walks available, from the family-friendly circuit of Latrigg that takes in the lovely views of Keswick, to the 14 mile trek that will put you on top of the highest mountains in England including Scafell, the Lake District offers something to suit all tastes.

This region, which is often referred to as ‘The Lakes’, was also home to William Wordsworth and Beatrix Potter – you can even visit their homes, including Wordsworth’s Rydal Mount, if you don’t fancy spending all of your time in the great outdoors.  

And what about Lake District accommodation? Whether you’re looking for budget or boutique, you’ll find yourself spoilt for choice here. With such a diverse selection of locations on offer, you’re guaranteed to be well looked after whether you’re staying on a campsite or at a countryside manor.   

Set in its own secluded estate, Cragwood Country House Hotel leads down the the shores of Lake Windemere, which is the ideal setting for tranquil relaxation. It’s also dog friendly, so you can share your adventures with your four-legged friend. If fine dining is what you’re after, you can indulge without even leaving the hotel, as it’s restaurant boasts an AA Rosette for Culinary Excellence.

If you want something really adventurous however, why not try Simon Rogan’s Michelin Star winning L’Enclume. This Cartamel eatery puts its own unique spin on traditional British cuisine and is not for the faint hearted! With no set menu to choose from, every day has the potential to have a new meal available, with the restaurant deciding on its dishes depending on what local produce is available.

THE COTSWOLDS

If a walking holiday is what you’re looking for, look no further than the Cotswolds in South Central England. Spanning over 102 miles, the Cotswold Way is an excellent destination for walking enthusiasts. However, for those who want to set a base for their trip, why not consider consider De Vere Tortworth Court in the South Cotswolds? With 30 acres for you to explore and many historic castles close by including Castle Combe and Blaise Castle Estate, this beautiful spot is an adventurers paradise.  If you’re a lover of science and history, Dr Jenner’s House, Museum and Garden are located less than 15 minutes’ drive away.  For culinary enthusiasts, trip advisor names the 3AA Rosette Award winning Lumière Restaurant as the best in the area. Close to the famous Cheltenham Promenade, this restaurant offers a discreet and relaxing dining experience.

CAUSEWAY COAST AND GLENS, NORTHERN IRELAND

For a trip that’s away from the mainland but still comfortably close to home, you could explore Belfast and the Causeway Coast, which topped Lonely Planet’s ‘regions’ section of their Best in Travel roundup for 2018. Home to some of Northern Ireland’s most beautiful scenery, the Causeway Coast and Glens Borough is a popular year-round holiday destination.

With the UNESCO World Heritage site at Giant’s Causeway and the world’s oldest licensed distillery, this destination is definitely worth a visit. With the Game of Thrones TV series often being filmed here, you can also try a Game of Thrones excursion, such as the one at Dark Hedges in Ballymoney.

Any trip to Northern Ireland will be steeped in history, but why not spend some of your staycation relaxing in a luxury boutique Hotel. The Bushmills Inn was once a coaching inn in the 1600s, but now offers a taste of luxury with easy access to the Giant’s Causeway and Carrick-a-Rede rope bridge.

DUNKELD, SCOTLAND

When you think of visiting Scotland, Dunkeld may not be the first location that comes to mind, however, this idyllic destination is fast becoming one of the top spots for walkers. Visitors can enjoy a walk beside the beautiful River Tray, whilst, just like The Lakes, this region also has ties to Beatrix Potter.

For a bite to eat, Howie’s Bistro is an excellent choice. Offering fresh produce and home cooked meals, this cozy establishment is popular with many locals and regulars.

For a more relaxing option, the Dunkeld House Hotel nestled in the Perthshire landscape offers luxurious countryside living. According to their website, this hotel boasts an unrivalled experience of Scottish country living – it’s also just 90 minutes away from 90% of Scotland. With award-winning dining, spa facilities, geocaching and fishing spots, this stylish hotel is a good choice if you’re looking to unwind.

The UK is full of beautiful locations, and there are many which could have made this list. It’s no wonder that more Brits than ever before are choosing to take a staycation. So, this summer why not put away that passport and take a look at what’s on offer closer to home?

4 IDEAL TIPS FOR GETTING AN ENTRY LEVEL JOB IN THE FASHION INDUSTRY

If you’re interested in a career in fashion but not quite the right fit for international modelling and can’t thread a needle to save your life, then don’t be too quick to give up your dreams. There are many professional positions within the fashion industry that don’t have anything to do with your ability to strut the catwalk or cut patterns to order. With this in mind, here are 4 IDEAL tips for getting an entry level job in fashion.

IDENTIFY YOUR CORE SKILLS AND STRENGTHS

Start by making a list of your other interests, skills, accomplishments and experience. Sell yourself! As many opportunities within the industry are fluid and at times transient, you may be surprised to know that openings for nearly every professional role exist. As the label of ‘fashion industry’ is so broad, you might work for a design house, fashion magazine, merchandiser or fashion retail company, and come under the catch-all bracket.

This means that there is always demand for people with finance skills, such as accountancy, marketing and communication skills, business development and sales skills, and logistics. There is a but, though. Since fashion is seen as a glamorous and competitive field, you may have to put a little extra effort in to stand out from the crowd of applicants, even if you don’t have to show up to casting calls and face down the competition directly.

SEEK INDUSTRY SPECIFIC EXPOSURE AND EDUCATION

Getting some industry-specific exposure, experience or education can help give that edge which might put you ahead of the pack – check out LSBF on Twitter to see some of the fashion-specific courses and programmes they offer. While you can certainly market your transferrable skills from other sectors (if you have work experience already) to employers in the fashion sector, and soft skills are of course a huge asset, you should also be prepared to showcase why you’re the right fit for them specifically.

It’s nice if you can make anecdotal reference to your interest in fashion, sure, but it’s better if you can point to specific education or proactive steps you’ve taken to improve your exposure. Maybe you’ve volunteered for a regional fashion event, or you have close ties to someone in the industry? That’ll certainly help. And if you’re looking for work in the communications or marketing divisions, then having written for a fashion blog or publication in the recent past is certainly worth showing on your C.V.

OFFER SOLUTIONS TO INDUSTRY ISSUES

While it may sound a little bolshy to criticise an industry you’re not yet part of, demonstrating an understanding of the challenges the trade faces and offering possible measures to mitigate them is a great way to get noticed. It shows initiative, courage and an implicit understanding of the industry. If you have experience in production or logistics, then you could read up on case studies or watch fashion news for examples of high-profile problems in those areas, and promote how your skills or experience would help your prospective employer avoid similar problems. Finance and management professionals should also look for ways to demonstrate their understanding of the unique obstacles to success within the industry, and how their skills and experience are transferrable to those industry-specific challenges.

NETWORK

Networking has become such a ‘management speak’ go-to, that its true value sometimes gets neglected. Its importance, though, can’t be overstated. Once you’ve identified the type of work you’re interested in and qualified for, and established how you’d provide value to potential employers in the fashion industry, it’s time to start working on your connections. Ask around – you’d be surprised at how often someone knows someone who can make an introduction. Volunteering is another good way to get started and familiar to those people who you want in your phonebook or on your Instagram feed.

 

5 IDEAL WAYS TO TRANSFORM YOUR GARDEN THIS SUMMER

Summer is just around the corner and Brits everywhere will be putting on their shorts, firing up the barbeque and spending as much time as possible in the garden.  Having a serene space to spend the summer in when trying to wring every drop out of the season is essential. With this in mind, here are our 5 IDEAL tips on how to beautify your garden. 

GET SOME PRETTY LIGHTS

Lighting serves a functional purpose, of course – we’ve all had a glass of wine too many and tripped on a poorly lit path (or fallen in a pond). But lighting just as much benefits the look and feel of a garden, creating a fairytale like vibe and ambience which perfectly suits those warm summer nights. Lanterns add oriental chic, fairy lights for childlike whimsy and simple tea lights for romantic intimacy. You needn’t harm the environment and your electricity bill – many modern varieties run on solar power.

MAKE A CHILL OUT AREA

Hammocks and garden swing seats offer a groovy alternative to the traditional garden bench. Much better for indulging in an afternoon of reading or a post-barbeque nap, this style of seating is perfect in encouraging spending long summer days enjoying your beautiful garden. If you want to go the extra mile and create the ultimate chill out area, consider investing in a lovely summer house, it will be beneficial to the whole family and will be very useful during house parties.

GROW FRUIT AND VEGETABLES

Whether it’s simply some berries, or a larger project like planting a fruit tree, growing fruit brings colour to your patch and emphasizes the natural beauty in your garden. Not only does this pay off in aesthetics, you can also enjoy the fruits (ahem) of your labours – freshly picked produce from the garden, there really is nothing better. Pay close attention to the seasons to determine both the best time to plant and the best time to eat for maximum results.  Growing salad leaves, herbs and vegetables also adds to the look of a garden well looked after and a homeowner who likes to eat healthily.

Creating a vegetable patch yourself can sound more difficult than it actually is. It’s not that you need a lot of heavy machinery or other specialized tools, a shovel and a nice garden hose with a nozzle would do the job just fine.

 

TRANSFORM YOUR GARDEN SHED

A garden shed doesn’t have to be used as just an ordinary shed. From turning it into a  home office, to transforming it into a spa or simply a place where you can kick back and relax, there are loads of creative and clever ways to convert it into a great space. One of the most simple ways to instantly transform your shed is to use polycarbonate to create some durable shed windows. Polycarbonate is a low cost, durable alternative to glass (a bit like a plastic sheet) that doesn’t require any specialist skill to install.  Check out Pinterest for some fab diy garden shed ideas.

ADD A SPLASH OF COLOUR

Brighten up your outdoor space by adding a splash of colour and going crazy with your paint brush. Give a lick of paint to plant pots, fences and sheds. Upcycle your old garden furniture by painting it or even create a colourful feature wall with some wall art or a mural.

THE IDEAL BEGINNER’S GUIDE TO ALCOHOL LICENSING

We’ve all been there. Staring out the office window, hump day barely ascending, and wondered whether this is all life has to offer. The daydream of course goes deeper, and always seems to settle on the same happy ending; owning your own pub, restaurant or pop-up bar. For those who don’t want to wake up, but who genuinely wish to make this a reality, it’s important first to get your head around the basics. And if you’re going to sell booze anywhere, then you’re going to need a licence. So to help clear few things up, like the clarity felt when your Saturday morning hangover finally lifts, we’ve teamed up with Flogas, a UK gas installation supplier for businesses, to give you our IDEAL beginner’s guide to alcohol licensing.

SELLING ALCOHOL: THE BASICS

Whether it’s England, Wales, Scotland or Northern Ireland, if you want to sell or supply alcohol then you must have a licence to do so. If not, you run the risk of prosecution and punishment. Such legal permission is authorised by the licensing authority in the area where your business is housed, usually your local council. This legislation is overseen by the Home Office, and is defined is as follows:

  1. Businesses that sell or supply alcohol on a permanent basis, such as pubs, need to apply for a premises licence.
  2. Those who plan to authorise the sale of alcohol must apply for a personal licence, alongside the premises licence, if they are also the owner of the business in that premises.

DOCUMENTATION AND APPLICATION

The process isn’t too complicated, but you will need to fill out an application form and pay a fee to the local council. As well as the local authority, you will also have to send your application to the police and other responsible authorities; these responsible authorities can include:

  • The primary care trust (PCT) or local health board (LHB)
  • Local trading standards
  • Planning authority
  • Environmental health authority
  • Local fire and rescue
  • Any other licensing authority in whose area part of the premises is located.

PREMISES LICENCING

So, this particular licence will cover alcohol sales within any premises, whereby premises are defined as a vehicle, vessel, or moveable structure. To successfully apply for this licence, you’ll be asked a series of questions including the following:

  • Overall information concerning the premises, like the address.
  • Your details as an applicant.
  • The operating schedule, including the date you want the licence to begin.
  • Licensable activities you plan to undertake. You should also indicate what days and times you want the licence to be active from. This also includes the provision of regulated entertainment, such as indoor sporting events, live music and recorded music.
  • Under the new licensing laws, you should also stipulate who you wish to be the designated premises supervisor (DPS).
  • Your business’ opening hours.
  • How you intend to encourage the four key licensing objectives, which are: the prevention of crime and disorder, public safety, the protection of children from harm, the prevention of public nuisance.
  • The planning of the premises and any marketing on or around the premises that you wish to use.

FURTHER INFORMATION FOR THE BUSINESS OWNER

If you’re thinking about a pub setting then it’s vital to know that your general staff do not need a personal licence, but your pub does need to have a personal licence-holding premises supervisor.

If you’re planning to be the owners of the premises licence, then you also need to be the personal licence holder if the business is yours too. Furthermore, anyone who works in a pub should be authorised to do so by the personal licence holder.

Before applying for this licence, be aware that it is designed to make sure that anyone managing or running the pub is doing so professionally.

 

5 IDEAL WAYS TO FIND PEACE OF MIND ABOUT ELDERLY RELATIVES THIS SUMMER

Though it may not be coming home, summer is certainly out to play, with the searing hot days and warm balmy nights a world away from the traditional British high season of scattered showers and disappointment. While this is great news for most, spare a thought for the elderly, and by extension, the relatives who care for them. For them, summer can be a time of difficulty and stress, with uncomfortable temperatures leading to issues with mobility, rest and the rest. A few simple steps can offer a little reassurance, then. With this in mind, here are 5 IDEAL ways to find peace of mind about elderly relatives this summer.

KEEPING COOL

Prevention, not cure, of course. Keeping cool, then, is the best way to fight off the dangers of the summer sun. Most importantly, recommend that outdoor activities be confined to early morning and late afternoon slots, when the sun isn’t blazing quite so strongly. Even then, keeping in the shade is a must. Get some fans installed – standing or desk – in each room your elderly relative inhabits most regularly, and offer assistance on how to turn them on, and up. Also check out their wardrobe (with permission, of course!) and dig out the more loose fitting, lightweight numbers in their collection. Wearing such items makes a real difference to body temperature. Finally, a simple mist spray bottle can make a real difference when sprayed gently on the neck or inner wrist.

WINDOW WISE

Many elderly people are less mobile than their glory days, and as such, have a particular room and chair they love to spend their days in. It’s vital then, that their preferred spot is properly protected from the sun. Although counterintuitive (and a little gloomy), a closed window and lowered blind when the sun is at its highest provides a much cooler environment than one flung open. You could even get some reflective material fixed to the window’s exterior to keep the room mild and pleasantly habitable.

REHYDRATION REMINDERS

Taking on enough fluids in the warmer months is imperative to avoiding dehydration. Regular calls or messages to elderly loved ones reminding them to drink a glass of water is a good idea, but if they don’t enjoy a plain glass, you could suggest pepping it up with a fruit cordial. A cup of tea offers rehydration, but suggest avoiding both alcohol and coffee, as they have the adverse effect. In terms of diet, salads and fruit contain lots of water, so replenish the fruit bowl in your relative’s house and fix up a leaf based lunch for them from time to time, too. A decent variety of rehydration methods will stop things from getting boring.

ALERTS AND ALARMS

Even if precautions are taken, of course there will be occasional mishaps; falls, a need for assistance, and so on. Fixing up your relative with an alarm, such as a Helpline Elderly Care Alarm available from Helpline, will notify you quickly as to any problems your elderly relatives may be experiencing. This will offer peace of mind from a different angle to the preventative measures suggested above.

KNOW THE SIGNS OF OVERHEATING

Lastly, it’s important for you, the carer, to be educated about the signs of overheating, heat exhaustion and heatstroke. These include cramps, confusion and weakness, as well as excessive sweating and a paler complexion than usual. By staying clued up on what to watch out for, and by advising your elderly loved one to do the same, a better peace of mind regarding their health can be achieved this summer.

4 SIMPLE STEPS TO HELP ACHIEVE THE IDEAL COMPANY CULTURE

It seems simple, but it’s a facet of business so often overlooked; a happy team is a productive one. When your employees are content, they are more creative and efficient; the positive effect of this on a businesses’ success cannot be overstated. This is not simply management speak. You won’t find any ‘blue sky thinking outside of the box’ here. Quite the opposite, actually. This is stating the obvious for posterity’s sake; to reaffirm what you already, inherently know. So if you think your team needs a boost, a pick me up or a shift in dynamic, then read on; here are 4 simple steps to help achieve the IDEAL company culture.

TRAIN IN HEALTH AND SAFETY  

When it comes to the health and safety of your employees, you are not just morally obligated to do what you can, you are also legally obligated. If an employee is hurt on premises due to an easily avoidable error, you are liable for damages, and in some cases might even face criminal misconduct. Instead of getting into this predicament, offer extensive resources and training. Workplace injuries can also lead to lower morale, which in turn damages productivity.

Have key employees take health and safety courses like those offered Phoenix Health & Safety to become accredited by IOSH, NEBOSH, and Construction Skills. Other options include offering on-site first aid training to a wider number of your employees, as well as conducting regular health and safety inspections. The more you do to protect your employees, the better your company culture will become.

HELP THEM TO GROW INDEPENDENTLY

There are myriad different ways to help your employees further their qualifications. You could sponsor their education and pay some or all of their tuition fees. Equally, financing staff to get a degree through attending night school or sending them to attend a course will show that you care about their personal development. If your team does not want to go back to full-time education, or even part-time, consider paying for workshops and classes onsite. Whatever the preferred route, fostering a sense of independent, professional development will give employees the tools they need to better themselves, and in the process, your business.

FLEXIBLE WORKING HOURS

The 9-5 world is officially outdated and working hours are something all offices need to rethink. Consider the extremes; do you need them at all? Working from home, finishing early on Fridays, using flexi hours to accommodate for team member’s commitments outside of work; these are all options which grant more freedom to employees and in doing so, give them a sense of freedom which promotes creativity and critical thinking. Autonomy, it turns out, can be extremely beneficial to a business.

CREATE A POSITIVE ENVIRONMENT

The ebb and flow of office productivity often seems to be bending to the whim of external forces, with scant regard for the will of the workers themselves. Well, there might be more than a modicum of truth in the belief that the dark arts can play a part in workplace efficiency. There are a host of hacks an office can implement which, while seeming innocuous, can have a huge impact on everything from staff wellbeing to turnover and much more besides.

Here are a few small adjustments you can make to improve the office environment :

  • Adding mirrors to maximise natural light
  • Adding air-purifying plants to improve air quality
  • Adding art pieces for extra stimulation
  • Improving the break room by adding seating, as well as more appliances so that your workers can bring food from home.
  • Offering optional training and opportunities on a community bulletin (either online or in-office).
  • Having a space dedicated to studying

 

6 IDEAL SUMMER BEAUTY TIPS YOU NEED IN YOUR LIFE

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As the summer sun graces us with its warm embrace, achieving that effortless, chic look becomes a top priority. Here at IDEAL, we are absolutely love The Glam App, our ultimate companion for on-the-go beauty. This innovative app, co-founded by celebrity beauty stylist Joey Maalouf, offers luxurious and affordable beauty services from top stylists across London, all at the touch of your phone.

Whether you’re preparing for a day at the beach or a night out in the city, The Glam App ensures you look your best with ease. To help you make the most of your summer beauty routine, we’ve compiled six essential tips that will keep you looking fresh and fabulous all season long. Dive in and discover how to simplify your beauty regimen while embracing the vibrant spirit of summer.

With the help of celebrity beauty stylist and cofounder of The Glam App Joey Maalouf here are 6 IDEAL summer beauty tips you need in your life.

Keep It Simple

Start with a face primer to ensure your face makeup doesn’t move all day. Indeed, a face primer creates a smooth canvas for makeup, helping it apply evenly and last longer. It can also blur imperfections, minimize pores, and control shine, enhancing the overall appearance of the skin and ensuring a flawless finish that withstands the day’s demands.

Then apply a tinted moisturisers (matching the color to your chest) with an SPF already added. Combining moisturiser, tint, and sun protection into one product saves time and simplifies your skincare and makeup routine – in the summer months, this makes life so much easier when you just want to get up and go outside.

Moreover, a tinted moisturizer with SPF ensures that you are applying sun protection evenly across your face, as the tint helps to indicate where you’ve applied the product. Tinted moisturizers with SPF tend to have a lighter formula compared to traditional foundations, which is beneficial for those who prefer a more natural look or have sensitive skin that may react to heavier makeup in the summer months. Finally, since the product is multifunctional, you might be more inclined to use it daily, ensuring consistent sun protection.

This said, remember that tinted moisturizer with SPF often provides insufficient protection because it’s applied too thinly, has lower SPF, lacks broad-spectrum coverage, and is not reapplied regularly as recommended for effective sun protection.

Use Cream Blush

Cream blush on the apples of the cheeks looks the most natural in the summer sun and gives the skin a fresh flush. Indeed, cream blush tends to blend seamlessly into the skin, providing a more natural, dewy finish compared to powder blush. This is definitely desirable in the summer when you might prefer a lighter, more radiant look.

We also love that cream blushes are buildable, allowing you to control the intensity of the color. This is ideal for summer when you might want a sheer wash of colour during the day and a more intense look for the evening.

Give Your Eye Makeup Some Staying Power

Summer heat often leads to sweating, which can cause regular eye makeup to smudge or run. Use eye shadows and liners that are water-resistant so that you don’t have to worry about it fading or falling down your face halfway through the day. Water-proof mascara is a must, especially if you’re wearing them on the bottom lashes! Whether you’re hitting the pool, the beach, or just enjoying outdoor activities, water-resistant makeup won’t wash away easily, allowing you to enjoy your day without having to worry about panda eyes.

Make Your Lashes Pop

When it comes to lash extensions, achieving a natural look is essential. You want your lashes to blend seamlessly with your own, and that’s where natural lash extensions come in. These extensions are expertly applied to enhance your eyelashes, ensuring they look beautifully long and full while maintaining a natural appearance.

If you prefer false eyelashes, it goes without saying that summer heat and humidity can make it challenging to keep fake lashes in place. To help them stay always ensure your natural lashes are clean and free of oils. Use a gentle cleanser or micellar water to remove any residue. Also, apply a lash primer to your natural lashes to create a better base for the adhesive.

Say Hello to Blotters

Face Blotters are your new best friend. They remove all unneeded grease and shine without adding any product. Keep a pack of blotting papers in your bag for easy access throughout the day.

Be sure to choose the right blotting paper for your skin type. Some are infused with ingredients like salicylic acid for acne-prone skin or green tea for soothing.

Go Sheer

Keep lips sheer with a touch of shine. By doing so you’ll need minimal touchups. Sheer lip glosses are typically lighter and less sticky than other types of lip products, making them more comfortable to wear in hot and humid weather. Moreover, some sheer lip glosses come with SPF, offering an extra layer of protection against the sun’s harmful UV rays, which can damage the delicate skin on your lips.

RESTAURANT REVIEW: P.F CHANG’S ASIAN TABLE – IDEAL FOR COCKTAILS & QUICK LIGHT BITES

When the restaurant description reads ‘Asian food’, alarm bells tend to ring. It is, after all, a pretty whopping place. 

Food though, it seems, brings everything and everyone that little bit closer. You could be eating pelmeni in Siberia one day, then traverse the seven day,  8’986km train ride to China, and enjoy its not too distant cousin jiaozi. Still hungry, you hop on a plane to Japan for a few gyoza, and on the return leg take in Korean mandu, Uzbek chuchvara and end up in Turkey, enjoying some manti. Tens of thousands of miles, abundant cultures; and cuisine a unifying thread which runs through all of them.

And if you don’t fancy racking up all of those miles, instead wanting to compress a continent into one manageable, affordable place, then you could do a lot worse than P.F. Chang’s Asian Table.

IDEA

Apparently there are over 200 P.F. Chang’s restaurants in the USA alone, but this is the first outpost of the popular bistro brand to land here in the U.K. Sure, you could eat more handsomely in nearby Chinatown, for less, but P.F. Chang’s Asian Table provides a safe, clean dining option with efficiency at its core.

LOCATION

This inaugural branch in the UK is close to Covent Garden, bordering the theatre district, and as such there is an emphasis on pre-theatre dining or recovery from shopping; the smooth, adept service a perfect fit for the demands of the on-the-move customer.

ATMOSPHERE

The crowd inside is ever changing, and service is fluid to match. The first hour was spent in the company of an all female dining crowd, drinking cocktails post work or post shopping. On the dot of 9pm, groups of young bearded Muslim men arrived in droves. We soon realised it’s Ramadan, sunset is 8.50 and they were straight in there for iftar, the post sunset meal. P.F. Chang’s makes a lot of being halal – rare for a place with an East Asian bent – and the ever shifting demographic of the crowd highlighted the restaurant’s something-for-everyone approach.

Such a place lives and dies by the smoothness of service; here it’s like silk. Wait staff are incredibly attentive; a few grains of rice escaped from the bowl were swiftly swept away. When a chopstick fell, a replacement was immediately conjured up. And upon seeing us commit a dining table faux pas of fingers in the teeth, P.J. Chang branded toothpicks appeared from nowhere. Smooth stuff indeed.

DRINK

Although some of the cocktails on offer were just plain bizarre – soy sauce mixer anyone? – the Luck & Fortune (gin, Thai basil, kumquat jam) was excellent, with no evidence of actual jam, the addition of Thai basil bringing real zing and purpose. The Fizu was summery, with a pleasing blend of sparkling sake and fresh cucumber, offering refreshment on a balmy night. House wines clock in around the £20 mark, which is excellent value for, well, anywhere in Central London.

FOOD

An eclectic menu for an eclectic customer base, with something to please everyone around a packed table. The dynamite shrimp is their signature dish, and people were having it all over the restaurant. The heavy coating of spicy mayo overwhelmed the otherwise tasty shrimp a little, but nonetheless, a good dish. A serving of chicken lettuce wraps was more successful; a tender chicken, mushroom and spring onion mix invited you to fashion your own lettuce wrap; the interaction an enjoyable touch.

For mains, Mongolian beef; tender beef slices with frankly huge spring onions, provided crunch and texture, and worked well, but the caramelised sauce was a little too much of the former, and not enough of the latter. Pepper steak had been marinated thoughtfully, with a pleasing heat and tenderness owing to the process.

The downstairs floor is devoted to P.F. Chang’s ‘Pastry Lab’, where desserts are served at a counter. Perhaps this is inspiration from, or designed for, the American diner stepping out solely with dessert in mind, but it felt slightly out of place here and was sparsely populated. Perhaps a bigger push on social media (their dishes are eminently instagrammable) would help spread the word. The banana spring rolls dreamt up in the lab, however, rounded off the meal pleasingly.

WHY GO

For those wishing to eat well, comfortably and quickly, without having to span a continent or even a capital’s city centre, P.F. Chang’s offers a warm, generous welcome and enjoyable Asian bites. What’s more, you don’t need to worry about bringing your passport.

Website: www.pfchangs.co.uk

4 IDEAL BENEFITS OF PAINTABLE WALLPAPER

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Textured, paintable wallpaper used to be a thing associated with old people’s homes, caravans and the smell of overcooked cabbage. But due to its versatility, adaptability and ease of application, it has recently been making something of a comeback. Expect, then, to be stroking and prodding the walls with increasing regularity in the coming months. To keep ahead of the game and abreast of growing trends, here are 5 IDEAL benefits of printable wallpaper.

A BLANK CANVAS

One of the main pleasures of paintable wallpaper is that if the wall is white and textured, it will look pristine and perfect without a drop of paint. However if you do wish to paint, then a textured, paintable wallpaper is entirely accommodating, too. It’s important to note that specifically made paint is not obligatory for such wallpaper, contrary to the advice of some. All in all, it grants a freedom to change your mind, colour wise, which traditional wallpaper does not.

NO NEED FOR PRIMER

To prime or not to prime, that is the question every DIYer defers to Google when undertaking a new painting project. Well, in the case of printable wallpaper, primer isn’t necessary. In fact, it’s to avoided, as it can fill in the ridges, something that would lead to the lessening of the textures of the paintable wallpaper. The perfect excuse to steer clear, then.

REIMAGINATION WITHOUT RENOVATION

If your paintable wallpaper suffers the usual surface damage, it can be pretty hard to get it looking shipshape again without a total overhaul. Paintable, in general though, can be repaired more easily, accommodating a little touch up with good grace. If you fancy larger, wholesale changes, for example a colour change, there’s no need to rip it all up and start again.

IT GLOSSES OVER IMPERFECTIONS

If your walls have holes from pictures or some cracks and other imperfections, you may of course want to cover them. Well, you could do worse than considering paintable wallpaper. Because of its thickness, it helps cover the defects and the discolorations with a stylish and elegant tactility.

4 IDEAL REASONS TO VISIT BERGEN

Tucked away in the south west of the country, Bergen is Norway’s second largest city. It was once the capital of Norway and a past seat of the Hanseatic league, a historic trading block which in its heyday comprised of nearly 200 sea and inner cities. Today the city still plays an important economic and cultural role in the country. It not only is Norway’s busiest fishing port, it has even held the title of the European City of Culture. With colourful clapboard houses, a wonderful wharf, easy access to the fjords and a culture worth getting to know, Bergen is ticketed to be one of the hottest city break destinations in the coming years. And with a new biweekly route from Liverpool to Bergen recently announced, now’s the perfect time to share these 4 IDEAL reasons to visit Bergen.

IT’S EASY TO GET TO

As mentioned, at the start of this month, in collaboration with Scandinavia’s largest regional airline Widerøe, Liverpool John Lennon Airport announced the arrival of a new biweekly route – one that travels to and from Bergen. As such, the city has never been easier to reach. From 17th August 2018, the airline will transport passengers directly between Liverpool and Bergen. 

WELL CONNECTED

One of Bergen’s primary attractions is the natural landscape that surrounds it. Nicknamed the ‘gateway to the fjords,’ there is no better place in Scandinavia from which to traverse the region’s stunning geography. While, Bergen was once the country’s capital, today its status as one of the nation’s major cities has made it one of the best connected locations in the area. Indeed, it is somewhat of a hub for Scandinavia’s airlines, meaning there is no shortage of connecting flights to the region’s most popular tourist hotspots. Indeed, Oslo and Helsinki are just a single flight away, so too is the rough far north, which plays host to both the Northern Lights and the Midnight Sun. 

THE HANSEATIC WHARF

Established in the 14th century, the old Hanseatic Wharf is one of the most iconic places in Bergen. Its higgledy-piggledy wooden buildings have become synonymous with Bergen’s cultural heritage and as such, it boasts the title of a UNESCO World Heritage site. Hidden behind the colourful buildings is a labyrinth of alleyways and courtyards where you’ll find many boutiques and galleries to peruse.

THE FISH MARKET

Besides the wharf, the fish market is perhaps Bergen’s most famous spot. It has been around since the 1200s, where back in the day salt cod was major business. Today, the fish market is still bustling with business and is also a major attraction for foodies looking for a fishy fix. The beautifully rugged coastline surrounding Bergen brings in the best of the sea’s bounty daily –  a chef and diner’s dream, indeed. A trip to the outdoor fish market in the middle of the city center is a must. Also, in 2012 the indoor Fish Market- Mathallen opened where there are permanent shops and restaurants indoors and are open all year.

HOTEL REVIEW: 48LEX, NEW YORK – AN IDEAL BOUTIQUE IN MIDTOWN EAST

Find yourself in the Big Apple, hungry for a bite, and even the greediest, most scrutinizing soul will likely be satisfied. Such is the choice, the size, the ambition and generosity of the place, that it’s impossible not to get sated. This, of course, is keenly felt in the hospitality department, with food of all flavours from all corners on all corners, and hotels, motels and hostels catering to every whim and want. What can we say about the 48LEX, then? Well, this. It stands out, high above the pack. In fact it may just be our favourite hotel in New York. And that’s not with the hyperbolic voice so beloved of the city. We’re not exaggerating.

LOCATION

Standing proudly where 48th Street and Lexington Avenue meet, often colloquially abbreviated as “Lex”, the hotel is in the thick of the thickest of things; a mere matter of moments away from Grand Central Station in the beating heart of the East Side.

Indeed, despite its sprawling, intimidating size, Manhattan is an easy city to get around on foot. Walking the streets of the island is one of the most enjoyable things to do. And if you do happen to get lost, the hotel’s name makes remembering where you’re staying simple. 

Needless to say you can get anywhere easily from 48Lex. From Broadway, Times Square, and the Empire State Building, it’s the perfect base to explore everything Manhattan has to offer.

ATMOSPHERE & STYLE

Sleek and stylish, this upscale boutique hotel exudes class on arrival, with light streaming in to the lobby. Perhaps a little functional, corporate feeling even, but you’re not here to sleep in the lobby.

As such you’re quickly whisked away to the second floor, to Lexicon Lounge, to complete the check in process. This is the heart and hub of the hotel, where it feels like things could go down. Comfy couches, modern art hanging on the walls, the lot. You can imagine striking deals or making connections in this Lounge; a theatre for dreams to be realised, American or otherwise.

ROOMS

So many New York hotels leave you asking: where are the windows? We’ve stayed in a fair few in our short time on earth that feel more like a closet cupboard than a hotel. Well, in the words of the big dude upstairs, let there be light. And amazing views of Manhattan. Although we’re not sure the latter made the Big Book’s final edit.

The floor to ceiling windows that overlook Lexington Avenue let natural light flow into the room, and in turn lets your gaze turn outwards; an absolute highlight. When you’re in New York you want to feel like you’re in New York, like you’re living the high life; big and bold. You can lie in bed at night and watch the twinkling lights of the city. And that’s a deal breaker.

The sense of the room being your own private apartment (with of course all the benefits of a hotel) is another huge plus point. With a kitchenette and fully stocked bar, you can play the host with a sense of sophistication and privacy. The full-size bottle of wine welcome was, erm, most welcome; if you’ve ever tried to buy a bottle of wine late at night, you’ll know its nearly impossible. State liquor laws limit the sale of wine and spirits to liquor stores  – they cannot sell alcohol from midnight to 9 a.m. daily, except on Sundays when sales are only allowed from noon until 9 pm. However bars can serve until 4am. Too complicated to get your head around? Try figuring it out after drinking that bottle.

To continue the sense of being spoiled, the bathroom toiletries are Beekman 1802. Perhaps not all that exclusive, as they seem to supply all the luxurious New York hotels, but still excellent. 

SERVICE & FACILITIES

From early morning pastries to evening cocktails, ‘The Lexicon Lounge’ is the life and soul of the place, and plays host to all the refreshing and imbibing you’ll likely do here. A nightly wine and cheese reception is held, and after the complimentary wine hour – once you’ve had you’re fill – it turns into a guest-only cocktail bar; no riff-raff (other than yourself) allowed. There’s also a 24 hour fitness centre available, free of charge, to guests; perfect for those have overindulged on the aforementioned cheese and wine. Everyone, then.

FOOD & DRINK

Breakfast is a standard continenal(ish) affair. Pastries and coffees are served in the Lexicon Lounge every morning, but you’d be crazy to confine yourself to any hotel for a meal when there’s so much quality grub on your doorstep. Instead, eat lightly or skip entirely and head for one of the many Manhattan eateries famous for their monster breakfasts. We particularly love Pershing Square Cafe, just a short walk away; stacks of all-American pancakes, all you can drink coffee; what more could you want? Except a long lay down afterwards, of course. Back to the hotel, we go.

Additionally, The Lexington Brass Bar & Grill, on the ground floor, is open late, and ideal for those who have the late night munchies that inevitably follow a night out on the town.  

WHY GO

48LEX sits in possibly the best location a visitor to the world’s most famous city is likely to find. But that’s not all. The hotel’s suave vibe and room’s floor to ceiling windows serve to let you know you’ve truly arrived, that you’re in New York, and ready to take it on and all in. And that’s the best feeling you could ask for.

Website:  www.hotel48lexnewyork.com

4 IDEAL REASONS 21 YEAR OLD SCOTCH WHISKEY IS SO LOVELY

If you’ve happened to glance at the news in the last couple of years, you’re sure to be aware that a millennial drinking revolution is afoot. While many are choosing to drink less, or none at all, those who do still indulge in a tipple are opting for bevvies which fall under the ‘craft’ or ‘premium’ category with growing enthusiasm, choosing to pay more, and drink less.

And while that would’ve once sounded like a teenage me’s worst nightmare, this can only be a good thing; our taste buds and livers are doing leaps of gratitude, in both the short and long term.

To paraphrase Munchies, one of our favourite websites – the days of young people drinking shitty beer and crappy vodka are over. Indeed, choosing a tipple which makes a statement of restraint and sophistication seems to be the way forward, with that same beloved website declaring Scotch Isn’t Just an Old Man Drink Anymore.It seems that the youth are starting to appreciate this ‘liquid sunshine’ drink again.

While there are myriad different brands and brews around, not all scotches are made equal, Maturity (the drink here, not the consumer) strongly speaks to the quality of a particular scotch, and so, for many scotch lovers, a 17 year old scotch may not match up to a 21 year old scotch. With this in mind, here are 4 IDEAL reasons a 21 year old whiskey is so lovely. 

IT’S RARE

A 21 year old scotch is not something you simply find on a shelf in every bar. With a rare bottle of scotch, you know that you are getting something special. You’ll be sipping on sophistication that is not typical of all varieties of the famed liquor, but only unique to a 21 year old scotch whisky. You can count on a rare bottle of scotch being a fine drink, which means that it evokes luxurious pleasure.

IT’S AGED TO PERFECTION

Age matters when talking scotch. The general notion is that the older a scotch is, the better, or in other words, old scotch is unequivocally delicious, thanks to aging that enhances the taste. It’s not simply aging that does the trick though, rather its being aged in oak barrels which typically break down the rougher flavors of alcohol. The longer the alcohol ages in the barrels, the smoother the scotch will be; helping avoid that embarrassing, hardly ‘grown up’ wince after each sip. 

IT HAS A HUGE AMOUNT OF CHARACTER AND COMPLEXITY

A scotch whisky, like the Glenlivet 21, aged for a minimum of 21 years, is rich in character, complexity and subtlety.

  • Appearance: Aged in an oak cask, the scotch will be darker and more intense than younger versions, with a deep copper colour, or golden hue. Colour is generally the best indicator of what to expect in your scotch in terms of flavor and taste.
  • Nose: A 21 year old dark scotch is associated with rich and luscious aromas. You can get some divine notes that could be airy and delicate as well. Expect a deep and well-balanced mix of aromas of aged oak, ripe fruit, leather and toffee.  
  • Palate: Also lovely in a 21 year old scotch is the complex tasting experience; a palate full and rich, with a variation of core flavors, including roasted nuts (hazelnut, walnut), spices (ginger, cinnamon), burnt sugar and some degree of tangy oak.
  • Finish: You can anticipate a finish that is long and sweet, and malty, with warm spices and woody notes.

IT’S A GOOD INVESTMENT

The whiskey market is booming and whisky cask investments have seen a real increase in recent years, helping many investors get returns of up to 12% per annum.

Indeed, whiskey makes for a wise investment. As Essential Magazine explains “unlike cars, wine, and watches, whisky maintains its quality if left unopened. This means that collectors can keep hold of their best bottles for as long as they need to see the best possible returns without concern for the product ageing”.

So why invest in a 21 year old whiskey? As the Guardian writes “as new releases of aged whisky become increasingly rare, the importance of age and value has grown”. They add that the older the age and the earlier the vintage, the better – even relatively poor quality old-aged scotch is becoming more valuable”.

THE BOTTOM LINE

Perfectly aged scotch, like a 21 year old whiskey, is a fine spirit to collect, share and enjoy. It is truly lovely because it is not only rare, but it is matured beautifully, with character and complexity. What’s more, a closed bottle of whisky can even be good for 100 years, meaning you don’t have to get stuck into the bottle the moment you buy it, but rather keep it saved for a special occasion.

5 IDEAL ELEMENTS THAT MAKE A GREAT HOTEL

Here at IDEAL we’re often asked to recommend a good hotel. And although this may seem straight forward, it’s a question fraught with difficulty. Everyone’s different, with a diversity in taste, price point and idea of what or what isn’t ‘essential’. Some prefer quirky and unique boutique hotels, others a luxury five star hotel with all the amenities to boot.

All of which got us thinking about what makes a good hotel. About which values and necessities cross all borders of personal preference. While taste, location and particulars differ from person to person, there are some factors that are at the heart of any good hotel. So, here are 5 IDEAL elements that make a great hotel.

THE WELCOME

The warm smile, those delicious drinks and that refreshing towel you’re offered while they find your reservation –  a great hotel starts with a great welcome. First impressions, after all, are everything. How you’re received when you first step into the hotel matters a great deal; it’s your first chance to make a judgment of the hotel and can set the mood for the entire stay. It’s the difference between overlooking that stray hair in the plug and it causing utter disgust and associated bad reviews on TripAdvisor.

A hotel can have all the amenities in the world, but if their welcome and service is anything less than phenomenal, the whole experience can be ruined. We’re not just talking about service with a smile here, rather the all encompassing trait called “hospitality personality,” which every hotelier should have. It’s when a person can quietly makes guests feel comfortable and important and have a natural joie de vivre, kindess and graciousness about them, coupled with the sense that they’re not overdoing it. Easy peasy, then.

We keep banging on about first impressions and alongside the welcome, it’s important to make the entrance look inviting too. Taking care of that first impression is something called ‘kerb appeal’ and even the most innocuous elements can play a part in the overall impact of that first impression. An unruly front entrance, broken gates, a tatty fence or dirty doors; these can all be a major turn-off.

Giving the exterior of your hotel a facelift and adding an attractive custom welcome neon sign can cement a positive impression so early on in the process. After that, the customer is putty in your hands.

A CLOUD LIKE BED

After a long day of sightseeing, there’s nothing quite like falling into a five-star hotel bed with a zillion pillows that are so fluffy, you wonder if the hotel staff would notice if one accidentally fell into your suitcase. Sumptuous soft sheets with a high thread count, plush pillows, fluffy feather mattress toppers; a hotel bed is as close to sleeping on a cloud as us mere mortals can get.

From boutique joints to international brands, the best hotels spend a lot of time and money carefully crafting cloudlike combinations, to guarantee guests a sleep experience like no other. We’re not kidding, Westin Hotels & Resorts spent over a year testing hundreds of mattresses, pillows and bed linen to create their signature ‘Heavenly Bed’. And the night’s sleep it provides make that level of research totally worthwhile.

SPA-LIKE BATHROOM FACILITIES

Once a basic amenity, the hotel bathroom is just as important to guests as the bedroom when it comes to choosing the ideal hotel. Yep, it’s all about oversized tubs and full body jets, rain shower heads and double sinks. Expensive aromatherapy soaps that awaken your senses and fluffy white bathroom robes don’t hurt either. Basically, a great hotel bathroom should be like a spa experience and you should feel pampered even if you’re alone.

Hotels are spending more time focusing on getting the hotel bathroom right, especially since many people now have upgraded, luxury bathroom experiences at home, with a range of fancy add-ons and high-quality items, just like you can see here.  It’s therefore essential for a hotel to go that extra mile and make their bathrooms a spa-like sanctuary for guests. 

A BREAKFAST BUFFET

Is there anything better when you’re on holiday than letting loose on a hotel’s breakfast buffet? It’s one of the finest pleasures of the hotel experience, and the truly great buffet breakfast turns a sometimes mundane daily ritual into the ultimate gastronomic experience.

We love the ones spread over a vast dining space, with multiple ‘cooking stations’ devoted to different global influences. And while the obligatory omelette station serving tender and fluffy eggs, and the sweet waffle section, laden with every topping imaginable are integral to a great hotel breakfast, one that presents the local cuisine, offering guests exciting and enticing opportunities to try new tastes, trumps them all. And for those who have overindulged the previous night, that freshly-squeezed juice, trios of smoothies and detox tonics bring a feeling of wellness to a worn out mind.

MORE THAN ONE CHAIR

We’re being serious. If you’re travelling with a companion and there’s only one easy chair in the room, what’s the other guest meant to do? Perch on the end of the bed? Nah, we’re not having that. Indeed, having more than one chair in the room highlights the hotel’s character instantly, showing thoughtfulness and an attention to detail that only the best hotels have.

5 IDEAL FACTS THAT ALL RUM LOVERS NEED TO KNOW

Are you a rum lover? Us too! But does your knowledge extend little further than dark, light, spiced, Captain Morgan or Malibu, and let’s get sloshed? If the answer is no, than it’s time to get a touch more acquainted with your favourite tipple. So, pour yourself a glass of the best rum in India like Murano from Hermes, settle in and get ready for a good read. Here are 5 IDEAL facts that all rum lovers need to know.

WORLD’S FIRST SPIRIT

Yes, you read it right! Your adoration of this little liquor is not misplaced. Rather, it’s historic. Rum is believed to be the first and oldest branded spirit to have ever been made and therefore consumed. Though it traces its roots back to ancient India and China, it’s first distillation took place in one of the sugarcane plantations of the Caribbean in the 17th century. This happened when the plantation workers found out that molasses could be fermented into alcohol. Moreover, unlike other spirits, rum was not used for medicinal purposes and was consumed only for pleasure. Chin chin!

USED AS CURRENCY

Perhaps a surprising tidbit for you, or perhaps stating the obvious, but during the 18th century, Rhode Island rum was considered so valuable that it was used as a type of currency in Europe. The sailors and pirates of the region used to test its authenticity by mixing it with gunpowder, allegedly. If there was a successful ignition, it meant the rum was authentic. Don’t try that one at home, folks! 

HAS MANY NICKNAMES

It’s not just the taste of rum that comes in all varieties, shapes and sizes; its name too has an interesting range of pseudonyms. Some of them include Kill-Devil, Demon Water, Navy Neaters, Grog, Barbados Water, Pirates Drink and not to miss Nelson’s Blood, which has a particularly bizarre story behind it. Let’s unveil that in the next point.

USED TO PRESERVE VICE ADMIRAL HOATIO NELSON’S BODY

Believe it or not, but according to British legends, the body of Vice Admiral Horatio Nelson was preserved in a cask of rum prior to being shipped back to England, essentially pickling him in the world famous liquor. Since then, Nelson’s blood has been added to the list of nicknames given to rum.

USED FOR SHAMPOO

Ever felt particularly thirsty in the shower and felt compelled to drink the shampoo? Nope, us neither, but that might have been different had we been alive in the 19th century. Indeed, rum was used as a type of shampoo by many during the 1800s.  Today, some still believe that rum can make their hair thicker and prevent hair loss, though we think that this is a waste of rum. After all, we’d rather be pissed and bald than sober and hirsute, right? Right? 

NATIONAL RUM DAY

Yep, a sixth fact because, well, the spirit of the occasion has gone to our heads. Raise your class, then, to a whole day dedicated to commemorating the best of the spirits; August 16th, National Rum Day.

This year, National Rum Day is organized at Miami beach where many of the world’s great rum enthusiasts will come together and share their love for this spirit.