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Looking For A Career In Video Editing? Here Are The Basics Explained

Vicky Clifford Sanghad
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Looking For A Career In Video Editing? Here Are The Basics Explained

Are you interested in a career in digital media? It could represent a smart move; more than 50% of total revenues of the global media market (worth a whopping US$1,706.00bn in total) is anticipated to be generated through digital media by 2029. Via some admittedly shaky maths, it’s fair to predict that digital media as a whole could well be worth over a trillion by the time we enter a new decade.

A major part of this industry involves the creation, editing, marketing and distribution of video media, with video editing an increasingly popular role within the field. Whilst a demanding, skilled job, it’s also one that’s hugely rewarding and varied. If you’re keen to pursue a career in video editing, then you’ve come to the right place; here are the basics explained.

What Are The Roles & Responsibilities Of A Video Editor?

A video editor is a skilled, trained professional who operates within the world of digital media and filmmaking. They are are generally responsible for compiling and collating recorded film into an impressive final piece.

Types of project that a video editor will work on include TV programmes and adverts, music videos, vlogs, films, corporate training videos, and informational shorts for business and government. Their main responsibilities include:

  • Making use of video editing software to design and produce projects
  • Working with producers and directors on deciding how to take the best shots and tell a compelling story
  • Arranging and assembling graphics, video clips, and soundtracks
  • Utilising and engineer video footage to enhance colour and clarity
  • Storing unused clips for future use
  • Curating, directing, editing and placing explainer videos on various websites

What Are The Qualifications Required To Become A Video Editor?

Though no qualifications are strictly necessary to become a video editor, some certification is certainly useful…

An Education In Film Making

Even though many professional video editors are self-taught and no formal qualifications are necessarily required, getting a bachelor’s degree in a film-making discipline can improve the career prospects of a video editor. Education in the film-making discipline ensures that you have the skills required moving forward.

Common bachelor’s degrees include Communication and Media Studies, Fine Art or Visual Art, Film Studies, Graphic Design, Information Technology, and Photography.

A postgraduate degree in Media Production is another common element of education that video editors have on their CVs.

Photo by Jakob Owens on Unsplash
video editing
video editing

Advanced Skills Of Professional Software

Working in the industry requires that video editors have a deep understanding of the professional software used in the industry. Software it’s essential to familiarise yourself with, implicitly and thoroughly, includes Final Cut Pro, Avid Media Composer, Adobe Premiere Pro CC, Lightworks, and Blender. 

Of course, each project and director will have a preference for a certain type of software, so having a diverse knowledge of the different video editing tools available will stand you in good stead.

Even once you’ve established yourself within the industry, it’s essential that you keep learning, engaging in professional development regularly. The company ScreenSkills provides mentoring, advice and a list of approved training providers for those looking to expand their skill set in all things related to The Screen.

Experience

Experience is also essential in addition to knowledge and skills. Experience shows that you are familiar with the industry, the professional environment, and the common roles you must fulfil. 

Participating in work experience in a wide variety of media production roles is the best way to develop an implicit understanding of the industry; be warned that this will often be on an internship basis and, therefore, unpaid.

There are many different areas where you can complete an internship, such as marketing, film, commercials, broadcasting, digital media production, and more. Getting an internship as a video editor allows you to show your skills, gain experience, build a better portfolio, and connect with peers and fellow professionals.

There’s also much to be said for engaging in travel as part of your formative learning experience, making your own travel videos and editing them. This spirit of exploration and stepping out of your comfort zone is much valued in the industry.

Memberships Of Organisations

Being a member of professional organisations can help you network, meet new people and make those all important contacts within the industry. As a first step, you should join the Broadcasting, Entertainment, Communications and Theatre Union (commonly shortened to BECTU). 

You should also check out the International Alliance of Theatrical Stage Employees (the IATSE), a global union behind entertainment, of which BECTU is a member, as well as the Motion Pictures Editors Guild in the USA, if you have ambitions to get involved in video editing across the pond.

How To Enter The Video Editing Industry?

As Pictures For the People, a branded video content agency in London, tell us, the video editing industry is notoriously competitive, and without internships and work experience under your belt, it’s unlikely you’ll even be considered for a paid role. It’s important to be humble in those early stages and you may well have to begin in an assistant’s role or even as a runner. 

Contact a wide variety of local and international production and post-production companies in order to get your name out there and land a role. To help identify relevant contacts use key industry resources, check out The Knowledge, which is a key industry resource and network builder.

You’ll find job listings and vacancies are remarkably scarce online, with contacts and networking often an easier route into the industry. That said, media jobs are listed on Production Base, Mandy.com, 4rfv, and the Freelance Video Collective. The National Careers Service also periodically lists a few currently available video editing roles.

Working (or even interning) as an assistant video editor is another smart move; this will help you learn tips and tricks from experienced video editors and thus polish your skills. 

The Bottom Line

Video editing is a driven, focused and rewarding field for creative and ambitious people. To pursue a career in the field of video editing, you will require education, experience, and membership of professional organisations, as well as a deep understanding of the software used in the industry. 

Most importantly, however, you’ll need a strong network of contacts and industry insiders, as this is a fiercely competitive industry. 

Check out this article on the value of visual storytelling in boosting brand awareness for a closer look at one vital aspect of the industry.

How To Light Your Log Burner So The Fire Truly Lasts

Editorial Team
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How To Light Your Log Burner So The Fire Truly Lasts

We here at IDEAL think there’s nothing better in these harsh winter months than curling up with a good book (and a glass of wine, of course) in front of our wood burning stove. The heat is incredible, the atmosphere it creates even warmer, and the smell simultaneously soothingly nostalgic and exciting. It’s hypnotic to look at, too.

But – isn’t there always a but? – getting one lit and firing on all cylinders, as it were, takes practice and skill. 

This isn’t flick-on-the-switch stuff, that’s for sure, and to get the most out of your log burner, you need to light it correctly. With that in mind, we asked Christine Matthews from Gr8Fires, the online store specialising in stoves, log burners, and fireplaces, how to ensure your fire not only ignites swiftly but also endures for as long as possible. Here’s what she said…

Preparation: The Key To A Lasting Fire

The secret to a long-lasting fire lies in the preparation. Much like a marriage, a well-prepared log burner is safer, more efficient, and easier to manage. Here’s how to get yours flame-ready.

Choosing Your Wood

Selecting the right type of wood is crucial:

  • Hardwoods: Opt for hardwoods like oak, ash, or beech. These dense woods take longer to burn through than softwoods, providing a steady release of heat over a longer period.
  • Seasoning: The wood should be well-seasoned, meaning it has been left to dry for at least a year, reducing its moisture content to below 20%. This ensures it burns hotter and produces less creosote, which can clog your chimney.
  • Storage: Keep your wood in a dry, ventilated space to prevent it from absorbing moisture.

Read: 9 ideas for decorating your home with firewood

Setting The Stage

A clean and well-arranged firebox is the foundation of a good fire, make no mistake:

  1. Clean the Firebox: Begin with an ash-free firebox, but leave an inch of ash to act as an insulating layer, which helps in retaining heat.
  2. Check the Air Vents: Fully open the air vents to maximize the oxygen flow, which is vital for the initial ignition.
  3. Create a Fire Bed:
    • Firelighter Placement: Position a firelighter or a bundle of newspaper in the centre of the grate.
    • Kindling Structure: Surround the firelighter with a lattice of kindling. This should be arranged in a way that resembles a tepee or a grid, allowing air to circulate freely and the flames to spread evenly.

Read: How to make a gas fireplace look stylish and subtle

Lighting The Fire: Patience & Precision

The lighting process is where your patience is tested, but it’s also where the magic begins. There’s just something so primeval about it, don’t you think? Here’s how to light up with agility…

The Initial Ignition

  1. Light the Firelighter: Ignite the firelighter or newspaper with a long match or lighter, ensuring you don’t burn yourself.
  2. Allow Airflow: Keep the air vents fully open to facilitate airflow and feed the growing flames with oxygen.
  3. Add More Kindling: Once the kindling starts to burn with a steady flame, add a few more pieces, one at a time, to build a strong base of embers.

Building The Fire

  1. Gradual Addition: Wait until the kindling has formed a solid ember base before introducing larger logs.
  2. Formation: Place two logs parallel to each other with a space in between, and then lay another log on top to create a ‘log cabin’ structure. This allows for good air circulation, which is key to maintaining the fire.
  3. Monitor and Adjust: Keep a close eye on the fire. If it seems to be dwindling, gently move the logs to improve airflow, but be careful not to disrupt the ember bed.

Maintaining The Burn: A Watchful Eye

A well-maintained fire can last for hours, providing consistent warmth and comfort. Here’s how to keep things ticking (or should that be ‘flickering’?) along…

Controlling Airflow

  • Adjust the Vents: Once the logs are burning well, you can start to control the burn rate by slightly closing the vents. This reduces the airflow, which in turn slows down the burn rate.
  • Finding the Sweet Spot: Each log burner has its own characteristics, and finding the optimal airflow for your specific model will require some trial and error.

Adding Fuel

  1. Timing: Only add more logs when the previous ones have burned down to a bed of embers. This is the best time to introduce new fuel as the heat is at its most intense.
  2. Log Placement: Add logs one or two at a time, ensuring they’re placed to allow for continued airflow. Overloading can smother the fire and cause it to go out.
  3. Regular Checks: Keep an eye on the fire, adding logs as necessary but always prioritizing airflow to maintain a steady burn.

Read: 7 ways to add warmth to your home decor

Safety & Efficiency: The Final Considerations

Fire safety should never be compromised, and efficiency should always be sought after, not just in fire lighting, but in life. Anyway, here’s how to nurture the former (the latter, we know nothing about):

Safety First

  • Use a Fire Guard: A fire guard is essential if you’re not in the room, as it prevents sparks from escaping and potentially starting a fire.
  • Smoke Alarms: Make sure you have functioning smoke and carbon monoxide detectors installed in your home, and test them regularly.

Efficiency Matters

  • Regular Maintenance: Keep your log burner and chimney clean. A build-up of soot or creosote can significantly reduce the efficiency of your burner and increase the risk of a chimney fire.
  • Burn Wisely: Only burn wood that is appropriate for your log burner. Never burn treated, painted, or wet wood, as these can release harmful toxins and create excessive smoke.

Are Log Burners Banned In The UK?

With the increasing focus on air pollution and environmental concerns, many people in the UK are asking whether log burners are banned. The simple answer is no, log burners are not banned in the UK. However, there are important regulations and guidelines in place that you need to be aware of to use a log burner legally and responsibly.

Understanding the Regulations

The UK government has introduced measures to reduce emissions from domestic burning, primarily through the Clean Air Act and its subsequent amendments. These regulations are designed to combat air pollution and promote cleaner air.

Defra-Approved Stoves

In certain areas, known as ‘Smoke Control Areas’, you can only use log burners that meet specific emission standards set by the Department for Environment, Food & Rural Affairs (Defra). These stoves are known as ‘Defra-approved’ or ‘Exempt’ stoves and are designed to burn wood more cleanly and efficiently, producing less smoke.

The EcoDesign Regulations

As of 2022, new stoves sold in the UK must comply with the EcoDesign regulations. These are a set of European-wide regulations that aim to lower emissions and improve air quality. Stoves that meet these requirements are even more efficient and clean-burning than the current Defra-approved models.

Fuel Restrictions

The type of fuel you can burn is also regulated. In Smoke Control Areas, you cannot burn wood or coal unless it’s on the list of authorised fuels or you’re using an exempt appliance. Outside of these areas, it’s still recommended to use cleaner fuels to reduce pollution.

What This Means For Log Burner Users

If you have an older stove, it’s worth checking whether it meets current standards. While existing stoves are not banned, upgrading to a newer, more efficient model can have benefits for both the environment and your home’s heating efficiency. It’s also essential to ensure that you’re using the correct type of fuel, ideally wood that is well-seasoned and has a low moisture content.

Indeed, whilst the UK government is not banning log burners, it is encouraging cleaner practices. By understanding and adhering to these regulations, you can enjoy the warmth and ambiance of a log burner while minimizing its environmental impact. It’s all about burning the right material, in the right appliance, and in the right way.

The Bottom Line

By meticulously following these steps, you can light your log burner in a manner that not only provides immediate warmth and ambiance but also ensures a lasting, safe, and efficient fire. So, stoke up the burner, sit back, and enjoy the enduring comfort of a well-lit fire that will see you through the coldest of evenings.

An Alternative 48 Hours In LA: Searching For The Real City Of Angels

Editorial Team
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An Alternative 48 Hours In LA: Searching For The Real City Of Angels

The city of Los Angeles sprawls vast and varied, a metropolis where film studios and food trucks, surfers and street artists, tech startups and taco stands all vie for attention across its 500 square miles. 

While most visitors make a beeline for the Hollywood Walk of Fame or the Santa Monica Pier, the real LA exists in the spaces between these tourist magnets – in the coffee shops of Silver Lake, the galleries of the Arts District, and the family-run restaurants of Sawtelle.

This is a city that defies simple narratives. Yes, it’s the entertainment capital of the world, but it’s also home to the largest Thai population outside of Thailand, a burgeoning tech scene that rivals Silicon Valley, and more working artists than any other city in America. While the gleaming towers of downtown and the mansions of Beverly Hills catch the eye, LA’s soul resides in its neighbourhoods – each one a former town swallowed by the city’s endless expansion, each maintaining its own distinct character.

While 48 hours barely scratches the surface of this behemoth of a city, an alternative approach to LA can reveal layers of culture and creativity that most visitors miss. Forget about spotting celebrities or finding the best angle for the Hollywood Sign – this guide will take you through the LA that locals cherish, from specialty coffee roasters in converted warehouses to hidden hiking trails with panoramic views, from historic food markets to cutting-edge art galleries. Here is our alternative 48 hours in LA.

A Note On Transport

A note on transport: While LA’s reputation as a car-dependent city is well-earned, visitors can combine Metro rail lines, subways and buses, alongside ride-sharing apps and walking, to explore the city’s neighbourhoods. 

We’ve structured this guide to minimise travel time, but you’ll still want to download both Uber and Lyft – surge pricing can vary significantly between the two. The Metro’s B (Red) and D (Purple) lines are particularly useful for downtown exploration, while the E (Expo) Line connects downtown to Santa Monica. If you’ve hired a car for your 48 hours in LA, similar timings apply to the suggested taxi rides.

Day 1: Echo Park To Silver Lake

Morning: Echo Park Awakening

Begin your LA story in Echo Park, easily reached by a short Uber ride from downtown hotels or the Metro 101 bus. 

Start with breakfast at Honey Hi (open from 9am) where local produce meets thoughtful cooking in a sunny corner space. Their seasonal grain bowls and house-made gluten-free baked goods have earned a devoted following, while their breakfast sandwich – featuring pasture-raised eggs, local greens, and optional house-made chicken sausage – rivals any in the city for pure, unadulterated wholesomeness. Oh, and the beautifully smooth, rich coffees, using beans from local roasters, provide the perfect morning boost that will launch you into the city with a spring in your step.

You’ll also find drinks like the Merman – a deep green concoction which has become something of a cult classic hero around these parts. Made from fresh mint, banana, coconut, their house California almond & pumpkin seed milk and crunchy cacao nibs, it’s a bit like a mint chocolate chip ice cream in a glass, but with the added goodness of spirulina and chlorella, both of which are said to help with inflammation, detoxification, immune support – it’s all very LA, and very delicious it is, too.

Image honeyhi.co
Echo Park

Take that energy with you for a morning stroll around the lake, where vendors set up early selling elotes (Mexican street corn) and chamoy-covered fruit. The paddle boats might seem touristy, but there’s no better way to appreciate the downtown skyline rising behind the palm trees. If you’ve worked up an appetite, make a beeline for Burrito King Sunset or Guisados, two of Echo Park’s last-standing taco joints which open in the morning – after all, have you really been to the City of Angles if you haven’t had an LA taco at Echo Park?

Geese in Echo Park

Late Morning: Arts District Exploration

A 15-minute Uber ride or the DASH A bus brings you to the Arts District, where industrial warehouses have transformed into galleries, breweries, and some of LA’s most exciting restaurants. Start at Hauser & Wirth, where world-class exhibitions occupy a former flour mill. The complex’s garden, designed by Mark Bradford, offers a peaceful respite from the urban landscape.

Don’t miss the nearby Institute of Contemporary Art (ICA LA), which often showcases emerging local artists. The surrounding streets reveal an ever-changing gallery of street art – local tip: the most striking pieces often appear in the alleys between Traction Avenue and Merrick Street.

Lunch: Grand Central Grazing

Take the 10-minute walk to Grand Central Market, a centenarian food hall that perfectly encapsulates LA’s culinary diversity. While the market’s Instagram stars (Eggslut, McConnell’s Ice Cream) draw crowds, seek out Villa Moreliana’s carnitas tacos or the lesser-known Sarita’s Pupuseria for celebrated Salvadoran food. 

Grand Central Market, LA

Afternoon: Highland Park Haunts

Hop on the Gold Line (L Line) from Union Station – a 15-minute journey – to Highland Park, where Eastside LA’s artistic heart beats strongest. Start at Civil Coffee, where exceptional small-batch brews are served in a bright, airy space that’s become a neighborhood hub for creative locals. Browse the independent shops along Figueroa Street, where you’ll find everything from vintage clothing at Avalon Vintage to local art at The Pop-Hop Books & Print.

Take a stroll down York Boulevard, where vintage shops and family-run panaderias coexist with natural wine bars. End your exploration a little south at Gold Line Bar, a stylish vinyl bar from the team behind In Sheep’s Clothing Hi-Fi. Their carefully curated music selection and excellent cocktails make it the perfect spot to watch the neighbourhood transition from day to night.

Evening: Silver Lake Sunset

A quick Uber ride (or slightly longer Bus 81) takes you to Silver Lake. While the neighbourhood’s gentrification is well documented, pockets of authentic LA still thrive. Have dinner at Pine & Crane, where Taiwanese classics meet California produce. Their mapo tofu and three-cup chicken have earned a devoted following among LA’s notoriously fickle foodies.

End your night at Hyperion Public, a neighbourhood bar that somehow manages to feel both vintage and current. Their back room often hosts local comedy shows and indie music acts that you won’t find in tourist guides.

Image via Pine & Crane

Day 2: Venice To Culver City

Morning: Venice Ventures

Start your second day in Venice Beach – take an Uber or Lyft from your hotel, as morning traffic can be unpredictable. Begin with breakfast at Great White, where the coastal Australian-inspired menu perfectly matches the neighbourhood’s laid-back surf vibe. Their breakfast burrito, filled with curry-spiced cauliflower and house-made hot sauce, reinvents a California classic.

Explore the Venice Canals, best visited in the morning light when residents paddle board through the waterways. While the area’s Hollywood Hills vacation rentals might draw celebrities, these tranquil canals offer a glimpse into a more grounded LA lifestyle.

Late Morning: Thai Town Treasures

A half hour cab ride brings you to Thai Town, where LA’s vast Thai community has created a vibrant cultural enclave. Head to Sapp Coffee Shop – don’t let the humble name fool you. This no-frills spot serves some of the city’s most authentic Thai cuisine, from boat noodles rich with morning glory and pork crackling to jade noodles topped with barbecue pork and crab meat. While you wait for a table, explore the surrounding markets where locals shop for fresh makrut lime leaves, Thai basil, and hard-to-find snacks.

Afternoon: Miracle Mile Meanders

A 20-minute ride brings you to the Miracle Mile, where LA’s premier museums line Wilshire Boulevard. While most visitors flock to LACMA or the La Brea Tar Pits, the Craft Contemporary offers a more intimate art experience. Their exhibitions celebrating modern craft and design showcase LA’s role in contemporary making cultures. 

From here, it’s a short ride to Japan House Los Angeles in Hollywood & Highland, where rotating exhibitions explore Japanese design and technology. The resident restaurant, Uka, holds a Michelin star, if you’re feeling like an early dinner.

Evening: Culver City Conclusions

End your LA adventure in Culver City’s Arts District, reached via Uber or the Metro E Line. Begin at Citizen Public Market, a renovated 1920s building now housing some of LA’s most innovative food concepts. 

For dinner (if you didn’t eat at Uka, that is) secure a spot at another Michelin-starred joint, n/naka, where Chef Niki Nakayama’s modern kaiseki restaurant represents everything exciting about LA’s current food scene. That’s if you can get a reservation, of course…

Finish with drinks at Oldfield’s Liquor Room, where pre-prohibition cocktails meet California ingredients in a space that feels unchanged since Raymond Chandler’s day.

Transport Tips

  • Purchase a TAP card for Metro trains and buses (available at all Metro stations)
  • Metro day passes can be cost-effective if you’re making multiple journeys
  • Late-night transport relies heavily on ride-sharing apps
  • The Metro E Line (formerly Expo) is particularly useful for downtown-to-beach trips
  • During rush hour (7:00-10:00 and 16:00-19:00), Metro trains often beat car journey times
  • Obviously, wherever we’ve said ‘ride’, you could also drive.
LA Metro

The Bottom Line

Los Angeles defies easy categorisation or quick exploration. These 48 hours merely hint at the city’s depth, skipping many of its headline attractions in favour of the neighbourhoods and venues where Angelenos actually spend their time. This sprawling metropolis rewards those willing to venture beyond the obvious, revealing itself slowly through morning coffees, midday skate sessions, afternoon art galleries, and evening cocktails in neighbourhoods tourists rarely visit.

While you won’t see everything – nobody ever does in LA – you’ll experience a slice of the city that makes locals fall in love with it daily. Just remember: in LA, the journey between destinations often holds as much interest as the destinations themselves, so keep your eyes open and be ready to make unexpected stops.

A January 2025 Update

Please note that this guide was written before the recent wildfires in the city. An official statement from Discover Los Angeles reads: “Tourism is a vitally important way to support our community as we come together to help those who have been impacted by the wildfires. On behalf of the 540,000 Angelenos working in tourism, we welcome you to visit our City of Angels. The majority of LA’s landmarks, attractions, restaurants, and hotels are open and safely welcoming guests. We urge visitors to be mindful of impacted areas and to travel responsibly. #WeLoveLA”

New Year, New Decor: 7 Ways To Add A Touch Of Luxury To Your Home In 2024

Editorial Team
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New Year, New Decor: 7 Ways To Add A Touch Of Luxury To Your Home In 2024

Whether you’re looking forward to being able to entertain guests in the near future or you simply want to make it feel as comfortable as possible, the luxury appeal can add a lot to any home. The room that might benefit the most from it is none other than the living room.

Aside from encouraging sociability in that all-important of rooms, these tips are also going to give it a sense of class, prestige, and value. Here are 7 ways to add that luxury appeal to your living room this year.

Try Out Natural Materials

While synthetic materials aren’t always going to spoil the look of luxury, they’re not exactly going to contribute to it, either. If you want your room to feel classy, then you might want to look to the natural world instead, and the concept of biophilic design, which has been making some serious waves in the world of design in recent years.

Real hardwood floors can make a big difference, as can furniture that is clearly of high-quality wood in and of itself. Other ways to incorporate natural materials can be using things like a granite countertop if you have counters or shelves on the wall. If you have stone walls, you may even choose to expose them to let their natural appeal shine out onto the rest of the room, unimpeded.

Make Good Use Of Your Walls

Your walls offer a lot of vertical space that you can play with but the truth is that they often go underutilised, which can make a room look and feel rather flat. If you want to create a focal point for the room, then the largest wall not occupied by windows is going to offer the most potential for space to play, by far. 

You can make use of large-scale wall art that’s bold and immediately captures the attention of those coming into the room. Luxe design is all about aesthetics, so you want to go with something artistic more than personal. Otherwise, a great way to add a lot of character and texture is to add some cladding to the wall. It will do a great job of setting the feature wall apart from the rest of them, too.

To further elevate your space, consider selecting artwork for the living room that complements your existing decor. This can bring a cohesive and polished look to your interior design.

Let Lighting Get More Elaborate

What lighting fixtures do you have in your living room? If it’s just a regular main light, you could be missing an opportunity to make better use of your ceiling space. For instance, Murano glass chandeliers are perhaps the pinnacle of luxury, and can help you ensure the area is still well lit, too. 

What’s more, using a gorgeous and elaborate fixture that can act as a focal point of the room and draw the eyes up from the floor is a neat touch which expands the room and makes it feel more luxurious. 

You should also consider layering your lighting. As well as the ambient (or main) light of the room, a couple of lamps or wall sconces could provide some accent lighting to create a feeling of warmth and to get rid of any distracting shadows.

Let It Shine

Light works better in a room when it has a lot of shiny surfaces to play with. Contemporary options like chrome might not suit a more old-fashioned sense of luxury. However, mirrors of all shapes and sizes will work great. You need to be certain that you’re not choosing a mirror that’s too large for the space as, if you go overboard, things can definitely start to feel a little cluttered.

What’s more, another great way to add some shininess to the living room is to look for crystal furniture, as well. You don’t want to go overboard and make it look like the whole room could start breaking if you sneeze on it, but it can work well to contrast some of the more solid elements.

Draw Some Better Conclusions From Your Windows

Believe it or not, your window treatments and how you dress your windows can help you add quite the dollop of luxury to the living room. Curtains work fine as a way to dress your windows, but if you’re only using something contemporary, they don’t tend to fit very well with a more luxury-styled room.

One option to consider might be adding something like European-style shutters, which have a sense of timelessness and a distinct character that is hard to compete with. They add more depth to the windows, as well, which helps to give the room a sense of dimension instead of looking more flat as some do.

Perhaps even better still are designer window blinds, which are are not merely functional elements designed to control light and privacy, but also sophisticated accents that can elevate the aesthetic of any home. With their sleek lines and sumptuous materials, these blinds can introduce a sense of luxury that resonates throughout the space.

The luxury of designer blinds lies in their meticulous craftsmanship and attention to detail. From the precision of their fit to the quality of their materials, these blinds are a testament to the art of interior design. They can be custom-tailored to fit any window size, ensuring a look of bespoke elegance that off-the-shelf options simply cannot match.

Read: 7 smart ways to create a sense of space and natural light at home

Show Some Age

Luxury design, to a large degree, calls upon the sense of timelessness and class that we often associate with design trends of the past. You don’t need to decorate your entire room like a noble Parisian boudoir from over a century ago. However, just finding one great piece of antique furniture to use in the room, even something like an antique mirror, lamp, or otherwise can help to bring a sense of both history and gravitas to the room. It also makes the room look a lot more expensive, which is the entire point of looking luxe, as far as some are concerned.

Play Keep-Away With The TV

We’re leaving this tip to last because it is a little contentious. Some see hiding the TV as going a little overboard considering how ubiquitous they are as part of a modern lifestyle. However, others view it as a key cornerstone of a thorough decluttering process, it might not be as difficult as you might think. 

For instance, some people will install things like cabinets with doors that can close over and keep the TV and any tech inside. Otherwise, consider using recesses in the wall and cover them up. The benefit is that it helps a room that has a more old-fashioned design truly feel a lot more classic. What’s more, a lot of people don’t like the feeling of having the TV dominate the space as the focal point of the room when there are better options.

Alternatively, you can add a dresser to your living room, which not only acts as a TV stand but also as a storage space for living room essentials like video game controllers and charging cords, board games, kids’ toys, spare pillows and blankets, and anything else in your living room. Though the TV won’t be hidden, the dual purpose nature of the piece will make it less conspicuous.

The Bottom Line

With the tips above, you can add some real refinement and style to the living room, helping it capture the eyes and imaginations of all who enter.

How To Curate Art For A Contemporary But Compact London Flat

Editorial Team
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How To Curate Art For A Contemporary But Compact London Flat

We don’t think we’re putting it mildly when we say that living in London offers a unique canvas for interior design, especially when it comes to art.

In the compact living spaces typical of this bustling, infuriating, thrilling city, choosing the right kind of art becomes not just a matter of taste but also a strategic decision, and one that requires the deftest of touches to maximum space and encourage aesthetic intrigue. With that in mind, here’s how to select pieces that will not only fit but also enhance your contemporary London flat.

How To Choose Art For A Small London Flat

Understand Your Space

Before diving into the vast sea of art, it’s crucial to assess the space you’re working with or you may end up drowning. Compact flats often come with their own set of challenges, such as limited wall space and natural light. 

Measure your walls and consider how the light changes throughout the day. This will influence not just the size of the art you can accommodate but also the colours and textures that will work best.

Maximising Wall Space

When selecting art for a compact London flat, it’s essential to think creatively about how to use your limited wall space. A vertical focus can be particularly effective, drawing the eye upwards and making the room feel larger with tall, narrow artworks or vertically oriented gallery walls. 

Floating shelves can also serve as a smart display option for small sculptures, framed prints, or art books, adding depth and interest without encroaching on valuable floor space.

Define Your Aesthetic

Contemporary doesn’t necessarily mean minimalist or abstract. It’s about what feels current and resonates with you. Do you lean towards the clean lines and bold colours of modernism, or are you drawn to the playful forms of pop art? Perhaps the eclectic charm of postmodern pieces speaks to you. Defining your aesthetic will help narrow down your choices and create a cohesive look.

Purposeful Art Selection

Art in a small flat should be chosen with purpose. Pieces with mirrored elements can cleverly reflect light around the room, creating an illusion of more space, while clear perspex frames for artwork can help reduce visual clutter. A monochromatic colour scheme can unify the space and make it appear larger, but don’t shy away from using artwork to introduce bold accent colours that complement your interior and add vibrancy without overwhelming the space.

Scale & Proportion

In a compact space, scale is everything. A single large statement piece, such as a print by Yayoi Kusama or a Damien Hirst spot painting, can anchor a room and make it appear larger. Conversely, a gallery wall of smaller works by up-and-coming artists from London’s vibrant art scene, like those found at the Affordable Art Fair (popping up next month in Battersea) can add character without overwhelming the space.

Read: 10 golden rules for displaying and hanging art at home

Colour & Light

Colour can profoundly affect the perception of space. Light, pastel hues or monochromatic pieces can make a room feel more open. Consider the chromatic lyricism found in the works of Bridget Riley, whose op-art pieces play with perception. Alternatively, a dynamic Anish Kapoor sculpture, with its reflective surfaces, can manipulate light and create a sense of depth.

Mix Periods & Styles

Don’t be afraid to mix different periods and styles. A contemporary flat can be the perfect backdrop for a classic piece. A small-scale Lucian Freud etching, a Francis Bacon lithograph or one of Joaquin Sorolla’s paintings can add a touch of gravitas and contrast beautifully with more modern furnishings. This juxtaposition can create a dialogue between the old and the new, adding layers of interest to your space.

Functional Art

In a compact flat, consider art that doubles as function. A sculptural Ron Arad chair or a sleek Zaha Hadid coffee table (or, their more affordable replica equivalents!) not only serves a purpose but also stands as a work of art in its own right. These pieces can act as focal points and conversation starters.

Local & Emerging Artists

London is a hotbed for emerging talent. Explore local galleries in traditionally ‘artsy’ areas like Shoreditch or Camden, or visit graduate shows at art schools such as the Royal College of Art or Central Saint Martins. 

Investing in pieces by emerging artists not only supports the local art community but can also be a savvy investment. Look for works that resonate with the energy of London, like the dynamic street photography of Matt Stuart or the abstract cityscapes of Nathanael Jones.

Rotate Your Collection

With limited space, consider rotating your art. This keeps the decor fresh and allows you to display a variety of pieces without clutter. Use picture ledges for easy swapping or invest in an art hanging system.

Virtual Art

Don’t overlook the potential of digital art. A digital frame, like those by Canvia or Meural, can display an ever-changing collection of works, from old masters to contemporary digital artists. This is a great way to enjoy a variety of art without physically needing more space.

Lighting & Art

Lighting can transform the perception of art in a small space. Artworks that incorporate lighting, such as LED installations, can double as both a light source and a visual centrepiece. Directional lighting can also be used to highlight artwork, adding drama and creating a sense of depth.

Multipurpose Art

In a compact living area, it’s wise to consider multipurpose art. Sculptural furniture pieces can serve as functional art, while artistic textiles like designer rugs or wall hangings can add visual interest and improve acoustics. Digital art platforms offer the flexibility to display a rotating collection of art, and mini projectors can project large-scale images onto walls, allowing for an art experience that’s both immersive and easily changeable.

Art As A Visual Escape

Art that acts as a window can offer a sense of escape and extend the room’s perceived depth. Pieces depicting outdoor scenes or with strong perspectives can draw the eye and create a sense of space. Similarly, incorporating art that reflects London’s character, such as prints of local maps or iconic architecture, can create a sense of place and add a layer of personal relevance.

Scale & Arrangement

When it comes to scale, smaller can be better. A series of smaller artworks allows for flexibility in arrangement and can be rearranged to refresh the space. Small, detailed pieces encourage closer inspection and create intimate viewing experiences.

However, it’s important to avoid overcrowding; leaving some wall space clear can prevent a cluttered look. Strategic positioning of art at eye level engages viewers and ensures that each piece can be appreciated fully, even in a small room.

The Bottom Line

Curating art for a contemporary, compact London flat is about balance, creativity, and personal expression. By considering the space, defining your aesthetic, and exploring the rich tapestry of London’s art scene, you can create a home that is both stylish and uniquely yours. Remember, art is not just about filling a space on the wall; it’s about creating an environment that inspires and delights every day.

22 Up-To-Date SEO Tips For 2024: Modern Ways To Boost Your Rankings

Editorial Team
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22 Up-To-Date SEO Tips For 2024: Modern Ways To Boost Your Rankings
Ideal for those looking to raise their Google game…

Hello, smart and savvy readers. We’re excited to bring you the latest and greatest in search engine optimisation (SEO) tips and tricks. As we head into 2024, it’s crucial to stay on top of the ever-changing world of SEO to ensure your website stays visible, relevant and ranking on Google.

Let’s not waste any more time; here are 22 modern and up-to-date SEO tips for 2024 that will help you boost your rankings and dominate the search results. 

Optimise For Core Web Vitals

Google’s Core Web Vitals are a set of metrics that measure user experience, focusing on loading speed, interactivity, and visual stability. Make sure your site is optimised for these factors to improve both user experience and rankings.

Focus On Semantic Search

Semantic search is all about understanding the intent behind a query rather than just matching keywords. To optimise for semantic search as part of a broader SEO strategy, create content that answers users’ questions and provides value, using structured data markup to help search engines understand your content better.

Target Long-Tail Keywords

Long-tail keywords are more specific and less competitive, making them easier to rank for. Research and target long-tail keywords relevant to your niche to drive more targeted traffic to your site.

Utilise Voice Search Optimisation

With the rise of voice assistants like Siri and Alexa, optimising your content for voice search is crucial. Use conversational language, answer common questions, and include long-tail keywords to capture voice searches.

Create High-Quality, Engaging Content

Content is still king in 2024. Focus on creating high-quality, engaging content that provides value to your audience and keeps them coming back for more.

Optimise For Mobile-First Indexing

Google now uses mobile-first indexing, meaning it prioritises the mobile version of your site when ranking. Ensure your website is responsive and optimised for mobile devices to avoid losing out on valuable traffic.

Use Video Content Strategically

Video content is becoming increasingly important for SEO. Create engaging, informative videos and optimise them with keywords, titles, and descriptions to boost your rankings and increase user engagement.

Read: Looking for a career in video editing? Here are the basics explained

Leverage E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google values websites that demonstrate expertise, authoritativeness, and trustworthiness. To improve your E-A-T, create high-quality content, earn backlinks from reputable sources, and maintain a strong online reputation.

Matt Cayless, Director of Bubblegum Search, a Digital PR Agency in London, shares a valuable insight, “Incorporating the concept of E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness – is crucial for any digital strategy. At our agency, we emphasise real-world evidence of experience, from showcasing case studies that highlight successful campaigns to including customer testimonials, images, and videos. For example, we’ve helped brands increase their digital footprint by strategically placing real customer stories and data-driven results on their sites. This not only builds trust but also demonstrates tangible expertise and authority. The key is in showing, not just telling, your audience about your skills and successes.”

Optimise Your Site’s Internal Linking Structure

Internal links help search engines understand your site’s structure and can improve your rankings. Use descriptive anchor text and link to relevant pages within your site to create a strong internal linking structure.

Read: 5 tips for growing your business online, from SEO to social media

Optimise Your Website for Google Discover

Google Discover is a personalised feed that appears on Google’s homepage for mobile users. To optimise your website for Google Discover, focus on creating high-quality content with excellent visuals, catchy titles, and web-optimised videos. Additionally, ensure your site is optimised for Accelerated Mobile Pages (AMP) to improve mobile user experience.

Leverage Featured Snippets

Featured snippets are short, concise answers to search queries that appear at the top of Google’s search results. To optimise your content for featured snippets, focus on question-type search queries and use the inverted pyramid style. Keep your answers within 40-50 words to increase the chances of being featured.

Optimise On-Page SEO Elements

Pay attention to on-page SEO elements such as meta descriptions, title tags, H1 and H2 headings, and URL structures. These elements play a crucial role in helping search engines understand your content and rank it accordingly.

Embrace BERT Algorithm

The BERT algorithm focuses on understanding user intent and providing relevant search results. To optimise your content for BERT, write short, compact content that directly answers user queries and avoids unnecessary jargon.

Conduct Regular SEO Audits

Perform periodic SEO audits to identify and fix any issues that may be affecting your website’s performance. This will help you stay compliant with Google’s quality guidelines and maintain high search rankings.

Build Quality Backlinks

Backlinks are a crucial factor in determining your website’s authority and search rankings. Focus on building high-quality backlinks through guest blogging, influencer outreach, and creating shareable content.

Leverage Data & Analytics

Use the best link tracking tools – with ground zero being Google Analytics, of course – to gain insights into your website’s performance, including mobile traffic, bounce rates, user engagement, and more. Use this data to make informed decisions and improve your SEO strategy.

Implement Schema Markup

Schema markup is a form of structured data that helps search engines better understand your content. Implement schema markup on your website to enhance your search listings and increase click-through rates.

Optimise Images

Ensure all images on your website are properly optimised with descriptive file names, alt tags, and compressed file sizes. This will improve your site’s loading speed and overall user experience.

Improve Page Load Speed

A slow-loading website can hurt both user experience and rankings. Optimise your site’s load speed by compressing images, minifying code, and using a content delivery network (CDN).

Monitor & Optimise Your Site’s Crawl Budget

Crawl budget refers to the number of pages Google will crawl on your site within a given time. Optimise your crawl budget by fixing broken links, eliminating duplicate content, and using the “noindex” tag on low-value pages.

Keep An Eye on Competitors

Analyse your competitors’ SEO strategies and learn from their successes and failures. Use tools like SEMrush or Ahrefs to monitor competitor keywords, backlinks, and content.

Stay Up-To-Date With SEO Trends

SEO is constantly evolving, so staying informed about the latest trends and algorithm updates is essential. Follow industry blogs, attend SEO conferences, and engage with the wider community to stay ahead of the game. 

The Bottom Line

As we move into 2024, it’s more important than ever to stay on top of the latest SEO trends and strategies. By implementing these 22 modern and up-to-date SEO tips, you’ll be well on your way to boosting your rankings and driving more traffic to your website. Good luck! 

How To Drink Less Wine But Enjoy Drinking It More: The Ideal Guide

THE IDEAL FOOD TEAM
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How To Drink Less Wine But Enjoy Drinking It More: The Ideal Guide

Following the UK’s first lockdown, Alcohol Change reported that the nation had been drinking more, with over a quarter of respondents agreeing that they had hit the bottle harder whilst staying home to save lives. Just 9% said they’d been consuming less.

Whether you’re doing Dry January or not, we think it’s safe to say that many of us are keen to fall in the latter, ‘less’ camp in the future. If this month’s abstinence has given you pause for thought and helped you re-evaluate your relationship with alcohol, then that can only be a good thing.

For many keen to cut back rather than out, there are ways you can enjoy a drop in a responsible, sustainable way, without the crushing hangovers, regret over spending and nagging concern that you might be doing yourself some damage. 

Fall back in love with a glass of wine over dinner or the occasional pint with pals, with this IDEAL guide on how to drink less wine but enjoy drinking it more.

SPEND MORE ON LESS 

A simple mantra to follow, but one which will improve your enjoyment of a drop hugely – spend more on less. Indeed, when it comes to buying wine, in particular, you have to think about how much you’re actually spending on the wine in the bottle. Interestingly, a whole load of other factors, like logistics, packaging and duty, come into play, and this is more pronounced in cheaper wine. 

As Fiona Beckett points out in the Guardian “the more you pay for a wine, the more goes on the liquid in the bottle. There is 31p-worth of wine in a £5 bottle, compared with £1.43-worth in a £7.50 one.” If you’re approaching things from a purely economical perspective, it makes sense to spend more on a premium drop, don’t you think?

But how much should you spend on a ‘good bottle of wine?’. Well, that is much debated and ultimately depends on your budget. However the general consensus is that you should avoid spending less than £7-£10 on wine, if you intend to savour it.

Avoid those big corporations making gallons of cheap booze by the dozen. Instead, get more bang for your buck and more bounce for the ounce by spending more money on better quality wine – your taste buds will thank you for the investment and you’ll cultivate a healthier attitude to the stuff.

BROADEN YOUR VINE HORIZONS

We’re as guilty as the next wine lover; we get intimidated by some of the more unpronounceable bottles of plonk, and we once again resort to an entirely serviceable bottle of Casillero Diablo. Job done.

But there’s more to wine than Cab Sav and Pinot, and the aromas, flavours, textures and finishes are complex and hugely varied. By playing it safe, you might be missing out on a grape or producer which suits your preferences to a tee.

If you’re keen to drink less but enjoy drinking more, then endeavour to discover more about the rich variety of the wine world, helping you better determine the difference between various types of wines available on the market and find your own niche in the process. 

One of the best, most sociable ways of broadening your vine horizons and find fine wines you actively enjoy is by visiting your neighbourhood wine retailer. The guys and gals at your local wine shop will likely be knowledgeable and oh-so passionate, and will inspire you to think about your next drink in a whole new, appreciative light. 

TRY LOW ALCOHOL WINES

Speaking of broadening your wine horizons, the once-unimaginable is now very much mainstream; modern day low and non-alcohol wines actually taste pretty good! 

Indeed, low alcohol doesn’t mean low on flavour, and too much alcohol can, in fact, be a bad thing. Michele Padberg, co-owner of New Mexico’s Vivác Winery told winemag.com; “If the alcohol dominates, it kills the layered complexity of the wine.’’

Interestingly, to be classified as ‘wine’, the ABV should generally be between 8.5% and 17%, with ‘low’ alcohol anywhere in the single digits. 

That said, certain grapes and styles of wine are better suited to being either low alcohol or free of alcohol, so do be discerning with your purchase. Generally speaking, fizz, rosé and white wine is far preferable to red wine in this field. A couple of our favourites include the Co-Op’s Vale dos Pombos Vinho Verde (9.5%) and Forrest the Doctor’s Sauvignon Blanc (9.5%), available in Waitrose. 

In terms of enjoyable alcohol-free wine, Morrisons stock an excellent sparkling, McGuigan Zero, costing £5, whilst Nosecco (available on Amazon, has also gained a cult-following amongst fizz fans. 

INVEST IN STORING & PRESERVING 

We’ve all been there; we fancy a glass but end up polishing off the bottle, so it doesn’t ‘go bad’. Though admittedly we perhaps just wanted to get drunk, this excuse does hold some validity; as wines comes into contact with air, it oxidises, easily spoiling and often ending up tasting pretty vinegary after a couple of days. You don’t want that. 

Whilst recorking (or, increasingly, rescrewing) keeps your wine from oxidising for a few days, if you’re truly serious about enjoying the full potential of your wine, consider investing in a vacuum pump (Vacuver is a popular brand) alongside a stylish wine decanter. While the pump extends freshness for about a fortnight, a wine decanter unlocks the hidden aromas and flavors by increasing its surface area to air exposure.

Alternatively, and on the more expensive side, you could invest in a stopper which uses ‘inert gas preservation’ favoured by restaurants and bars, which ensures longevity for months.

If you’re to truly savour your wine, also consider a dedicated wine storage cabinet or wine wall, which is able to hold your bottles at the ideal temperature (5 – 10°C for white and 10-20°C for red) and at a humidity of 70% in order to preserve its longevity. 

LEARN TO PAIR WINES WISELY

Many wine lovers keen to cut down on their drinking follow a simple rule; only drink with dinner.

Hey, it could be worse; it’s well established that most wines taste better than food. If you’re not sure how to pair wine with food astutely, to maximise the flavour of each, then a brilliant book to buy is ‘Which Wine When’ by wine expert Bert Blaize and food guru Claire Strickett. It’s full of brilliant wine matches for the meals we all enjoy every day. 

Give it a read and try out some of the pairings. Trust us; they work! And the best bit? The next time you go to a restaurant, you’ll be able to navigate the wine list confidently. 

INVEST IN SOME GOOD WINE GLASSES

Fine wines deserve fine drinking vessels. Sounds a little snobbish, don’t you think? After all, it’s the wine that matters, right, not the glass? However, while you don’t have to spend a fortune on quality crystal, investing in some good wine glasses does, indeed, enhance your drinking experience, allowing you to slowly savour and appreciate the wine, rather than just glugging it back. 

The shape of a glass can significantly affect the way you taste the wine, and different wine glasses are shaped specifically to accentuate the defining characteristics of the drop you’re drinking, directing the wine to the key areas of the nose and tongue where they may be fully enjoyed.

A simple way to test this is with a bottle of prosecco. Pop open some bubbly (we thought you’d never ask!) and drink some from a champagne flute. Then, try the same drop from a normal wine glass – it will taste completely different. This is because when you drink from a wide rimmed glass, you lower your head. However, when drinking from a narrow rim glass you tilt your head backwards. The position of your head changes where the wine hits your tongue and taste buds. Fascinating stuff.

UP YOUR KNOWLEDGE

Consider an online sommeliers course to really expand your appreciation of this delicious discipline. Decanter reports that Burgundy’s wine council recently revamped it’s e-learning modules, helping you become an expert in just 90 minutes. What’s more, it’s free for all, and comprises four twenty-minute modules, with a quiz at the end. 

There’s always the option of signing up to do longer online courses like that of the University of Adelaide’s ‘World of Wine: From Grapes to Glass’. This popular course has seen tens of thousands sign up for it worldwide. What’s more, it’s free, too! You do have to pay to get your certificate if you wish to show others that you’ve completed the class, however. 

If you’re still thirsty for more, and want to get to grips with the essentials, here’s our beginner’s guide to understanding wines. Cheers!

12 Creative Ways To Fill The Empty Walls In Your New Build Home

Editorial Team
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12 Creative Ways To Fill The Empty Walls In Your New Build Home
Ideal for bringing real beauty to your blank canvas…

So, you’ve just moved into a new place, and everything is feeling a little, well, blank? Rather than floating in a clear sea of despondency at the lack of aesthetic stimulation, let’s instead reframe things; all those empty walls in a new build can feel like new opportunities for creative expression and personalisation. Luckily, turning those blank canvases into captivating focal points doesn’t have to be – and isn’t, to be honest – a daunting task. 

Whether you are an interior decor enthusiast or simply someone looking to infuse life into your living spaces, there are a whole host of straightforward and stylish ways out there to transform those empty walls. From striking gallery prints to versatile, artistic shelves, here are 12 creative additions that can bring an empty wall to life.

Wall Prints: Artistry In Every Corner

Prints are more than just pictures; they are windows into your personality and tastes. From contemporary abstracts to vintage landscapes, gallery wall prints come in an array of styles that can complement any interior theme. Whether it’s a stark white backdrop or exposed brick wall, prints are an easy way to infuse your home with a certain character and elegance. 

One of the benefits of buying new build houses is that you’ve also bought a blank canvas that you can easily transform and shape in your own image and vision. So, whether you are into vibrant colours or muted tones, it’s essential that you find a print that resonates with you and the nature of the space.

wall art
wall art
wall art

Mirrors: Reflecting Elegance

Mirrors are more than just functional items; they can serve as decorative pieces too. Your new build is your blank canvas, so you can opt for an ornate mirror to add a touch of vintage elegance or choose a sleek, minimalist design for a contemporary look. The choice is yours…

Not only for checking yourself out, mirrors also have the advantage of making spaces look larger and reflecting light, brightening up the room. So, if you are looking to decorate small spaces, mirrors are your best friend. 

mirrors
mirrors

Floating Shelves: Functional Decor Spaces

If you are into functional decor, consider integrating style and practicality with floating shelves. These versatile additions can hold decorative items, small potted plants, or even your favourite books. The arrangement possibilities are endless, as floating shelves allow you to switch things up whenever you are in the mood for a change.

floating shelves
floating shelves
floating shelves

Textured Wall Panels: Adding Depth

Elevate your walls with textured panels that provide depth and visual intrigue. These panels come in various materials, from wood to fabric, and can be a transformative addition to any room. They offer a tactile experience that adds another layer of sensory delight to your home.

wall panel
wall panel
wall panel
wall panel

Vintage Wall Clocks: Timeless Elegance

Add a touch of vintage charm and functional decor by hanging up antique clocks. These timepieces not only serve their practical purpose but also bring a sense of nostalgia and classic elegance to your interior. Especially large wall clocks have become increasingly popular in recent years, and it’s not hard to see why. With their striking designs and oversized proportions, they serve as bold focal points that command attention and fills a blank space with a statement of intent.

vintage wall clock
vintage wall clock

Decorative Plates: An Old-Fashioned Aesthetic That’s Bang Back In Trend

A little reminiscent of your grandma’s house, a touch like a rural village tea shop, decorative plates bring a certain nostalgic feeling to a blank wall. These intricately designed plates can be arranged in a pattern or randomly for a chic and cultured look. Opt for plates with intricate patterns, bold colours or delicate motifs that resonate with your aesthetic.

And if you’re concerned that this is an old-fashioned flourish too far, then fear not; it’s been posited that decorative plates are the new gallery wall.

decorative plates
decorative plates

Woven Wall Hangings: Bohemian Chic

Embrace the bohemian spirit with woven wall hangings. These textile artworks add texture, warmth, and a touch of cultural richness to your space. From macramé to woven tapestries, the options are vast and can effortlessly infuse your home with a cosy, artistic vibe.

macramé
macramé
macramé
macramé
macramé

Vintage Ladders: Rustic Charm

Repurpose old wooden ladders as unique wall decor. Lean them against the wall and use the rungs to hang towels, scarves, or even potted plants. This rustic touch adds character and a hint of nostalgia to your interiors.

decorative ladder
decorative ladder

Botanical Wall: Nature-Inspired Bliss

Let’s add some serious character and charm to this new build by bringing the outdoors inside – so-called biophilic design – by creating a botanical-themed wall. Hang up framed pressed flowers or botanical prints to infuse a sense of serenity and nature’s beauty into your home. This option is especially appealing to those who appreciate the calming presence of nature.

For an even more immersive experience, consider incorporating a living green wall, which not only enhances the aesthetic with lush, vibrant greenery that promotes overall well-being.

Via Canva

Geometric: Modern Abstraction

Elevate your home’s contemporary aesthetic with geometric art. These pieces often involve minimalist designs and clean lines, adding a touch of modern sophistication to your decor. Whether it is metal sculptures, wooden installation or a simple wall print, the geometric trend can seamlessly blend with various interior styles.

Chalkboard Walls: A Free Space For Expression

One for the little ones to end on…

If you have children or simply fancy channelling your inner artist, a chalkboard wall could be a brilliant choice. Write inspiring quotes, doodle your dreams or scribble your shopping list – the possibilities are as limitless as your imagination.

The Bottom Line

Empty walls at home are blank canvases waiting to reflect your personal style and preferences. With a multitude of creative options at your disposal, you can turn your home into a sanctuary of artistic expression. So, let your previously blank walls speak volumes about who you are, and turn your house into a home that truly resonates with your individuality and tastes.

Properly Off The Beaten Path: Africa’s Most Unique Safari Experiences

Joseph Gann
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Properly Off The Beaten Path: Africa’s Most Unique Safari Experiences

Africa is a continent so expansive, diverse and awe-inspiring that writing a paragraph introduction about the place, full of cliches and superlatives, has us feeling a little silly.

A tapestry of wild landscapes and cultures, the continent offers some of the most exhilarating safari experiences on the planet. While the iconic savannahs of the Serengeti and the majestic wildlife of the Kruger National Park have long been etched into the safari hall of fame, there is a whole host of lesser-known, yet equally captivating, adventures awaiting the intrepid traveller. 

Keen to explore further? As close to the action as you could possibly get without jumping on a plane, here are some of Africa’s most truly unique safari experiences.

Horseback Safaris In The Waterways Of Botswana

Imagine the sun casting its golden hues over the Okavango Delta, the world’s largest inland delta, as you traverse its intricate waterways and islands on horseback. 

This is the quintessence of a Botswana horseback safari, arguably the best of several incredible African horseback safaris across the continent, and a journey that allows you to become part of the landscape, silently weaving through the reeds and papyrus, approaching wildlife in the most natural and unobtrusive way possible.

The experience is unparalleled; the perspective from atop a horse is unique, offering both the thrill of proximity and the safety of elevation. Riders can expect to encounter a plethora of game: from the majestic herds of elephants and buffalo to the elusive big cats that call this watery paradise home. The horses are well-trained and accustomed to the presence of wildlife, making this an accessible adventure for both novice and experienced riders alike.

The Desert Adapted Wildlife Of Namibia

Namibia’s stark beauty is the backdrop for a safari unlike any other. Here, in the arid expanses of the Namib and the rocky outcrops of Damaraland, you will find wildlife that has ingeniously adapted to the harsh desert environment. The desert-adapted elephants, with their longer legs and smaller bodies, traverse vast distances in search of water, while the rare black rhino roams the dry riverbeds.

A safari in Namibia is as much about the landscape as it is about the wildlife. The towering red dunes of Sossusvlei and the hauntingly beautiful Deadvlei are as photogenic as they are surreal. The stark contrast between the wildlife and the environment offers a different kind of safari experience, one that is etched in silence and solitude.

The Chimpanzees Of Tanzania’s Mahale Mountains

Tanzania is often synonymous with the Serengeti, but venture west and you will find the Mahale Mountains, home to some of Africa’s last remaining wild chimpanzees. Trekking through the rainforest to observe these primates is a humbling experience. The chimps, habituated to human presence, continue their daily routines unfazed by their human onlookers.

The Mahale Mountains are not easily accessible, which adds to the allure of this safari. The journey involves light aircraft flights and boat trips along Lake Tanganyika, Africa’s longest and the world’s second-deepest freshwater lake. This remoteness ensures an exclusive experience, far from the crowds, where the sounds of the forest and the sight of chimpanzees swinging through the trees are your rewards.

The Walking Safaris Of Zambia’s South Luangwa

South Luangwa National Park in Zambia claims the birthplace of the walking safari. This is a safari for those who wish to connect with the African bush at ground level. The experience is visceral; every sense is heightened as you walk through the territory of lions and leopards, guided by experts with an encyclopedic knowledge of the land and its inhabitants.

Walking safaris in South Luangwa are about the finer details: the tracks, the plants, the birds, and the insects that are often overlooked from the seat of a vehicle. It’s about learning the language of the bush, understanding the ecosystem, and appreciating the interconnectedness of all living things.

Madagascar’s Lemur Treks

Madagascar, the world’s fourth-largest island, offers a safari experience that is as unique as its endemic wildlife. Over 90% of the wildlife here is found nowhere else on Earth. The island’s superstar, the lemur, comes in over 100 varieties, from the ring-tailed to the indri, and trekking through Madagascar’s diverse ecosystems to spot these fascinating creatures is an adventure in itself.

The terrain varies from rainforests to deserts, and the culture is a vibrant mix of African and Asian influences. A safari here is not just about the wildlife; it’s about experiencing a world that has evolved in splendid isolation.

The Enigmatic Forest Elephants Of Gabon’s Loango National Park

Gabon might not be the first country that springs to mind when one thinks of an African safari, but therein lies its appeal. Loango National Park is a jewel in the crown of Central Africa, offering a safari experience that is as raw as it is rewarding. Here, you can witness the enigmatic forest elephants as they meander through the jungle and onto the pristine beaches, a sight so unique that it has been dubbed ‘Africa’s Last Eden’.

Loango is also home to surfing hippos, western lowland gorillas, and a myriad of bird species, making it a haven for wildlife enthusiasts seeking something truly off the beaten track. The park’s diverse ecosystems, which include savannah, forest, wetland, and coastline, provide a backdrop for a safari that is as varied as the wildlife that inhabits it.

The Cultural Safari Of Ethiopia’s Omo Valley

Ethiopia’s Omo Valley is where a safari transcends wildlife and delves into the rich tapestry of human culture. The valley is home to an astonishing array of ethnic groups, each with their own distinct languages, customs, and traditions. A cultural safari here offers a rare opportunity to interact with communities such as the Hamar, Mursi, and Karo tribes, known for their intricate body paintings and adornments.

While the cultural aspect is the highlight, the Omo Valley is also rich in wildlife. The Omo National Park, one of the least visited parks in Africa, offers a chance to see large herds of buffalo, elephants, and giraffes, as well as the occasional sighting of lions and leopards, without the crowds found in more popular safari destinations. Indeed, it’s one of just many great reasons to visit Ethiopia.

The Birdwatcher’s Paradise Of Uganda’s Queen Elizabeth National Park

Uganda may be famed for its mountain gorillas, but Queen Elizabeth National Park offers a different kind of safari, especially for birdwatching enthusiasts. The park boasts over 600 bird species, making it one of the best birding destinations in Africa. From the shores of Lake Edward to the Ishasha Plains, birdwatchers can spot a plethora of species, including the iconic shoebill stork, the African fish eagle, and the pink-backed pelican.

The park is also home to the famous tree-climbing lions of Ishasha, a phenomenon rarely observed elsewhere. The Kazinga Channel, which links Lake Edward and Lake George, offers boat safaris where you can see hippos, crocodiles, and a variety of water birds up close. 

Queen Elizabeth National Park is a testament to Uganda’s biodiversity and a must-visit for those looking to combine exceptional birdwatching with classic African wildlife.

The Bottom Line

Africa’s most unique safaris challenge the conventional, taking you on a journey that is as unexpected as it is thrilling. Whether it’s the silent approach of horse hooves in the Okavango Delta, the shadow of a desert-adapted elephant in Namibia, or the curious eyes of a lemur in Madagascar, these experiences remind us that the path less travelled often leads to the most unforgettable adventures.

The Risks & Rewards of Reactive Pricing

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The Risks & Rewards of Reactive Pricing
Ideal for ensuring your e-commerce business is using all of the tools at its disposal to get ahead…

The world of e-commerce is always changing, with businesses continuously looking for strategies to outsmart their rivals. One tool that has gained traction in this battle is competitor price monitoring software. This digital aid helps businesses adjust their prices in response to market changes. However, like any strategy, reactive pricing has its fair share of risks and rewards. 

Rewards

There are certainly occasions when reactive pricing can yield beneficial results to businesses…

Swift Adaptation To Market Dynamics

Reactive pricing – as part of a wider revenue management pricing strategy – enables businesses to swiftly adapt to ever-changing market conditions. Competitor cost monitoring software provides real-time updates on pricing changes by competitors. This agility allows businesses to adjust their prices promptly, a critical advantage during peak shopping or promotional events when consumers closely compare prices.

Attracting Price Sensitive Customers

Many consumers are highly price-sensitive and gravitate towards products and services that offer the best value for their money. Through competitor price monitoring, businesses can ensure that their prices remain competitive. This appeals to a significant segment of price-conscious shoppers, potentially increasing sales and market share growth.

Enhanced Market Awareness

Supported by competitor price monitoring, reactive pricing leads to heightened market awareness. Businesses gain insights into market shifts, competitor strategies, and consumer preferences. This comprehensive understanding goes beyond pricing and informs decisions across various business aspects, including marketing, product development, and customer service enhancements.

Dynamic Competitive Advantage

Reactive pricing provides businesses with a dynamic competitive advantage. By staying attuned to competitors’ strategies via price intelligence tools, companies can position themselves as attractive options for cost-conscious customers. This pricing agility helps maintain competitiveness and seize market opportunities as they arise.

Customer Retention & Loyalty

Price-sensitive customers who find competitive prices through reactive pricing are more likely to become repeat buyers and loyal customers. Consistently offering competitive prices builds trust and fosters lasting relationships with consumers, contributing to long-term business success.

Risks

Of course, risks also exist…

Eroding Profit Margins

Continuous price reductions in response to competitors can lead to a gradual erosion of profit margins. Engaging in price wars or excessively lowering prices may result in selling products at unsustainable rates. Maintaining a healthy profit margin is crucial for long-term business sustainability.

Brand Perception & Value

Aggressively reactive pricing strategies might inadvertently affect the brand’s perception and perceived value. Customers may associate consistently low prices with lower product quality or question the stability of the business. Striking the right balance between competitive pricing and brand value is essential.

Read: 5 IDEAL tips for growing your company’s brand online

Competitive Response

Engaging in reactive pricing can prompt competitors to respond in kind. This back-and-forth price adjustment can escalate into a price war, ultimately harming all businesses. Careful consideration of the competitive landscape and long-term pricing strategy is necessary to avoid this pitfall.

Resource Allocation & Cost

Implementing and maintaining competitor cost monitoring software requires resources in terms of technology and manpower. Businesses must factor in these costs and ensure that the benefits of reactive pricing outweigh the expenses. Additionally, allocating resources to pricing strategies should not divert attention from other critical business areas. 

Over Reliance On Software

While competitor price monitoring is a valuable tool, over-reliance on it can be risky. Various factors beyond pricing alone influence the e-commerce market. As with other areas of over-reliance on software and automated systems, neglecting other market cues and making pricing decisions solely based on software data can lead to misinformed strategies. Businesses should use the software as one aspect of a holistic pricing approach.

The Bottom Line

When executed thoughtfully, reactive pricing can yield significant rewards in the competitive e-commerce landscape. However, it’s essential to navigate the associated risks wisely. Competitor price monitoring software offers valuable insights, but businesses must use these insights judiciously. Striking a balance between the rewards of adaptability and attracting price-sensitive customers with the risks of profit erosion and over-reliance on technology is the key to leveraging the full potential of reactive pricing while maintaining a sustainable and profitable e-commerce operation.

How To Set Achievable Financial Goals In The Year Ahead

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How To Set Achievable Financial Goals In The Year Ahead
Ideal for taking a more sustainable, smart approach to your finances…

Setting financial goals is a crucial step towards ensuring a secure and prosperous future. Whether your aim is to save for a down payment, pay off debt, or start investing, having a well-defined plan in place can make all the difference. 

By establishing achievable goals, you not only provide yourself with a roadmap to follow but also stay motivated to save and invest your money.

So, how can you set realistic financial goals that are achievable? Here are some top tips to help you in the year ahead.

Begin By Listing Your Financial Goals

Before you can set achievable financial goals, establish needs that need achieving with your money within the year. Reflect on your aspirations and write down your goals.

Are you saving for a house down payment, paying off debts, or want to start a business? By clearly defining your objectives, you’re setting up a firm foundation for a successful plan.

Develop A Deadline

Deadlines add a sense of urgency that keeps you accountable. Without a timeframe, goals tend to lose their focus and can easily be pushed aside.

For instance, if you’re saving for a down payment on a house, set a clear deadline, such as one year from now. Deadlines serve as milestones, giving you something to work towards and celebrate once achieved.

Make A Budget

Creating a budget is essential to setting achievable financial goals. Begin by listing all your sources of income, including your salary, freelance work, or any other revenue streams. Next, categorise your expenses, such as rent, utilities, groceries, transportation, and discretionary spending. Also, be honest with yourself and ensure that all expenses are accounted for.

Once you have a comprehensive overview of your income and expenses, evaluate your budget for areas where you can make adjustments. Identify non-essential expenses that can be reduced or eliminated. Also, allocate funds towards your financial goals and ensure that your spending aligns with your priorities.

Automatically Deduct Your Savings

It’s difficult to save, especially if you rely solely on willpower. One of the most effective strategies is to automate your savings. A regular transfer from your checking account to your savings account should be set up.

Automating your savings creates a disciplined approach to achieving your financial goals. As your savings grow over time, you’ll be motivated to continue the habit and watch your money accumulate.

Do Away With Unnecessary Expenses

To make progress towards your financial goals, it’s crucial to identify and reduce unnecessary expenses. Review your household budget and scrutinise each expense category to find areas where you can cut back. Here are a few ideas to get you started:

  • Instead of dining out frequently, cook at home or bring your lunch to work
  • Assess your entertainment subscriptions and cancel those you rarely use or can do without
  • Before making a purchase, ask yourself if it’s a necessity or a discretionary expense. Consider finding more affordable alternatives or waiting for sales
  • Be mindful of your electricity and water usage to reduce utility bills. Turn off lights when not in use, unplug electronics, and conserve water
  • Explore alternative commuting options, such as carpooling or public transportation, to save on fuel and parking expenses

By implementing these strategies and being mindful of your spending habits, you can redirect the money saved towards your financial goals. Remember, it’s not about completely eliminating enjoyable activities but finding a balance between enjoyment and responsible spending.

Invest Your Money

Once you have established a solid emergency fund and paid off high-interest debt, it’s time to consider investing your money. However, before diving into investing, educate yourself about different investment options and strategies.

Seek guidance from financial professionals or do thorough research on your own. Determine your risk tolerance and investment goals to choose the most suitable investment vehicles, such as stocks, bonds, mutual funds, or real estate.

Seek Professional Guidance

If you’re struggling to reach your financial goals or are unsure of how to proceed, don’t hesitate to seek professional help. A financial adviser can help you achieve this goal.

A financial experts, accountant or estate planning solicitor can guide you through complex matters such as tax planning, retirement planning, or estate planning. Remember that working with a financial adviser is a collaborative effort, so be open and transparent about your financial situation, aspirations, and concerns.

Don’t Lose Hope Yet

Reaching your financial goals is a journey that requires time, effort, and perseverance. It’s important not to get discouraged if you don’t see immediate results. Stay committed to your plan, even during challenging times.

Break down your goals into manageable milestones and acknowledge your progress as you achieve each one. If setbacks occur, learn from them and adjust your approach if necessary. With determination and resilience, you will overcome obstacles and continue making strides towards financial success.

Keep Tracking Your Progress

Tracking your progress is essential to staying motivated and ensuring you’re on the right path towards achieving your financial goals. Regularly review your budget, savings, and investment accounts to assess how you’re progressing.

Utilise personal finance tools or apps to simplify tracking and monitoring your financial goals. By staying informed about your progress, you can make timely adjustments and stay focused on your ultimate objectives.

Reward Yourself

Reaching financial milestones is a significant achievement, and it’s important to celebrate your success. When you achieve a financial goal, reward yourself as a way to maintain motivation.

Choose rewards that align with your financial goals, like treating yourself to a small luxury or indulging in a hobby that brings you joy. These rewards not only provide a sense of satisfaction but also help you maintain a healthy relationship with money and reinforce positive financial habits.

Don’t Be Too Rigid

Life is full of surprises, and financial plans can be subject to unexpected changes. It’s crucial to remain flexible and adaptable when circumstances require adjustments to your goals.

If unexpected expenses arise, such as medical emergencies or job loss, be willing to reassess your financial goals and make necessary revisions. Being flexible doesn’t mean giving up on your goals but rather adapting your plans to ensure their continued achievability.

The Bottom Line

Setting achievable financial goals requires careful planning, discipline, and perseverance. Dedicate yourself to transforming your financial future and achieving the goals you’ve set by incorporating these strategies into your financial plan.

*Anything written by IDEAL Magazine is not intended to constitute financial advice. Always consult with an independent financial adviser or expert before making an investment or any personal finance decisions.*

7 Fun Things To Do On Cruise Ship Sea Days

Editorial Team
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7 Fun Things To Do On Cruise Ship Sea Days

…IDEAL for keeping busy and entertained before your next port stop.

Few industries were more badly hit by the global pandemic – both financially and reputationally –  than cruise ships. Indeed, as the Financial Times recently reported, at one point early on in the crisis, a single cruise ship accounted for half of cases worldwide, with the industry’s leading companies posting falls in revenue of roughly 90% in 2020 and 2021.

But the cruise line industry is staging something of a comeback, with that same FT article reporting ”bookings have surged to pre-pandemic levels”. How good it feels to be on the open seas again, indeed.

That said, one could be forgiven for thinking that it’s not all fun and games on the open seas. Indeed, certain stereotypes are called to mind when cruises are mentioned, of retirees doing very little, of sea sickness, of sub-standard food, and of relentless boredom.

Keeping Entertained On The High Seas

In reality, there’s so much happening on board that you might even be disappointed when you meet dry land. Yep, make those assumptions walk the plank, with these; our 7 fun things to do on cruise ship sea days, IDEAL for keeping busy and entertained before your next port stop.

Keep Yourself In Shape

Cruise ships and going to town on the all-you-can-eat buffet (self-restraint can all too often be left on shore, however subconsciously) go hand in hand. And depending on the length of your cruise, you may be onboard for months – that’s a lot of buffet dining to do. 

Do remember, then, to keep yourself in shape on those sea days which stretch ahead like the vast blue sea you’re floating on. Fortunately, most cruise ships have some pretty state-of-the-art fitness facilities as part of on-board spa complexes, as well as on deck, open air swimming pools. Some even have running tracks around their perimeter.

There really is no excuse not to keep fit on board. And yep, we realise we said ‘fun’ in the title, but we all love that little exercise endorphin rush really.

Get Involved In The Games

Well it wouldn’t be a cruise ship without a flamboyant compere, the free flow of alcohol, and some good ol’ fashioned games nights. Bingo, of course, is big business on cruises, perhaps because of the traditional age of the clientele, but slot machines and even poker tables are often fixtures of these vessels, too. 

But back to bingo; being a sociable affair, playing onboard usually in dedicated, state-of-the-art bingo hall setups) is a great way to meet other passengers and let your hair down a little. In fact, cruise ship bingo inspires such fervent devotion that there are even dedicated bingo cruises running today.

You might want to consider learning the sometimes baffling lexicon of the game prior to joining in; without getting familiar with the lingo involved, it’s often hit the floor and time for tea before you can shout the immortal word.

A Show & A Dance

Whether it’s a comedy show, a live musical performance or a band playing covers, one of the hallmarks of a good cruise is the sheer variety of entertainment on offer.

We’ll put our neck on the line here (or rather, our feet on the plank!), and say these shows are often better than the ones you find on land. As one Guardian writer wrote recently, “the theatre itself was actually of a far higher standard than many of the West End’s crumbling playhouses – more comfy seats, better sightlines, excellent acoustics, and high-end equipment”.

And when the show has ended and you’re a few cruise cocktails in, then why not go dancing? Yep, nearly every cruise ship has a nightclub or a designated dancing area. High jinks on the high seas…why not?

Ride The Adrenaline Wave

That swimming pool we mentioned earlier isn’t only for keeping fit. Indeed, many cruise ships now have water parks on deck, with slides, rides and wave machines for those looking to raise the adrenaline when waters aren’t choppy enough to provide a cheap thrill. We can’t decide whether it’s terrifying, titillating or a mixture of the two, but it’s certainly one way to keep busy on board! 

If that’s not enough for you, firstly, kudos; you’re a braver person than us. But more importantly, August of last year saw the world’s first ever onboard rollercoaster setting sail as part of Carnival Cruise’s latest liner, the state-of-the-art Mardi Gras. Named Bolt, the coaster sits 187 feet above sea level, is 800 feet long and reaches speeds of 40 miles per hour. Wow!

Of course, you could just relax by the pool – holidays are for unwinding, after all. 

Catch A Film In 4D

If you’re a keen film buff, then booking a cruise with a cinema onboard is a must. Though the immersive experience of a 4D flick on a ship has us feeling nauseous just thinking about it, some cruise ships do boast such cinemas. What better excuse on a sea day, then, than to catch the latest film release? Indeed, there are four Disney Cruise Lines sailing the open waves with Buena Vista Theatres showing some thrilling and funny films to passengers. Perhaps best not to watch Titanic though, hey?

Even more appealing than a seafaring cinema is the Royal Caribbean’s famed Outdoor Film Nights. With a massive 20.4m2 screen showing newly released films and live sporting events, you can actually enjoy the action from in the pool, as well as from a horizontal vantage point on the top deck’s sunloungers. Magic!

Admire The View

Or, you could simply enjoy the views from deck, even if it’s simply staring into the boundless abyss of the open waves. There’s no better sight to take in if you’re pondering life’s biggest questions, or simply looking to clear your mind for a while. What’s more, sunrises and sunsets from a high vantage point on board are uniformly, reliably fantastic. Maybe the answer, as it so often does, lies in nature.

Indulge In A Culinary Adventure

While the all-you-can-eat buffet is a staple of cruise dining, the culinary experiences available on modern cruise ships go far beyond the dining hall. Indeed, many cruises offer gourmet restaurants featuring world-class cuisine from renowned chefs. Take advantage of this by booking a table at one of these exclusive venues, or sign up for a cooking workshop or wine tasting session. A knowledgeable cruise travel agent can help do this for you.

Some cruises even offer ‘chef’s table’ experiences where you can enjoy a multi-course meal prepared and explained by the executive chef. It’s not just a meal; it’s an educational and sensory journey that will likely be a highlight of your sea days.

The Bottom Line

Cruising offers an unparalleled opportunity to blend relaxation with adventure, indulgence with discovery, and luxury with fun. Whether you’re keeping fit with a jog around the deck, laughing through a game of bingo, being swept away by a high-quality show, riding the adrenaline wave at an onboard water park, catching the latest 4D film, soaking in the panoramic ocean views, or savoring a culinary masterpiece, there’s no shortage of activities to enrich your time at sea.

So, next time you find yourself on the open seas, dive into these activities and create memories that will last long after you’ve disembarked. Remember, on a cruise, every day is what you make of it, and the possibilities are as vast as the ocean itself.

How Excessive Screen Use Can Damage Your Eyes (& Ways To Mitigate The Risk)

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How Excessive Screen Use Can Damage Your Eyes (& Ways To Mitigate The Risk)

We live in an age where technology is ever-present, and screens are a huge part of our lives. From laptops to smartphones to tablets, most people spend hours each day looking at digital devices with little thought given to the effect it has on their eyes. But excessive screen use can have serious consequences for your vision health. 

From eye strain and headaches to blurred vision and dry eyes, all these symptoms can cause long-term damage if left unchecked. Even more concerning is that some studies suggest there may be links between heavy screen exposure and permanent retinal damage over time. It’s important, then, that we understand how screens affect our eyes so we can take actionable steps toward protecting them from potential harm.

Blurred Vision

Blurred vision represents a very common, 21st-century problem, and it’s something that many people experience after prolonged screen use. This is because when we concentrate on one area for too long, our eyes become less able to focus on far-away objects or small prints. 

While this can usually be remedied with a break from screens – or simply by shifting our gaze away from the monitor – in most cases, an appointment with the local optician is the best option for correcting vision. Blurry visions often come with headaches, making it even more important to get the issue checked out, especially if you experience any other vision problems.

Eye Strain

One of the most common effects of excessive screen time is digital eye strain. This symptom happens when your eyes become tired from looking at a device for too long and can result in soreness, dryness, or just plain exhaustion. 

The best way to prevent eye strain is by taking regular breaks throughout the day – even if it’s just to go for a short walk or grab a cup of coffee – and ensuring that your screen is set up at the correct height for you. It’s also important to make sure you are sitting in an ergonomically sound position, as this will reduce any unnecessary strain on your eyes.

Most eye strain symptoms can be relieved with rest, but if the issue persists, it’s essential to seek help from an optometrist or ophthalmologist.

Headaches

Headaches can also be caused by long periods of screen use, and this is often due to the fact that we tend to blink less when focusing on digital devices. Blinking helps our eyes stay hydrated and prevents them from becoming overly dry. To prevent this, it’s important to remember to take regular breaks during prolonged screen sessions and to blink more often. 

Additionally, the 20-20-20 rule is a good habit to get into – every 20 minutes, look away from your screen for at least 20 seconds and focus on something that’s at least 20 feet away. When it comes to headaches and eye strain associated with screen use, prevention is key. And migraines can easily affect our lifestyle and productivity, so it’s even more important to be proactive.

Dry Eyes

Dry eyes are another symptom of excessive screen use, and it typically occurs when we don’t blink enough or spend too much time in dry, air-conditioned environments. To prevent this, make sure to keep your eyes hydrated by drinking plenty of water throughout the day and avoiding alcohol or caffeine – both can cause dehydration. 

Additionally, using an artificial tear or eye lubricant can help keep your eyes from becoming too dry. Furthermore, you can also purchase protective eyewear, such as blue-light-blocking glasses, to reduce the amount of screen glare and protect your eyes from further damage.

Insomnia & Sleep Deprivation

This is because the blue light emitted from digital devices can suppress melatonin production in the brain and disrupt our natural circadian rhythms. To combat this, make sure to turn off your screens for at least an hour before going to bed and keep any electronic devices out of your bedroom. 

Additionally, blue light-blocking glasses can also be extremely helpful in reducing the effects of screen glare and allowing you to get a good night’s rest. In a lot of instances, people find that exercising or meditating before bedtime can also help to reduce the negative impacts of blue light exposure. 

Conversely, if you’re in a situation where you absolutely need to use screens at night, then make sure to dim the brightness as much as possible and also invest in blue light glasses if you want to have a good night’s sleep later on.

Increased Risk Of Nearsightedness Or Myopia

Nearsightedness, also known as myopia, is becoming increasingly common in both children and adults. Scientists believe that this is due to our growing dependence on digital devices for work, leisure activities, and even social media. To lessen the risk of developing nearsightedness, be sure to take frequent breaks from screens throughout the day and look away from your monitor every 20 minutes. 

It’s also important to make sure that you are sitting in an ergonomic position and that your screen is set up at the correct height for you. Finally, avoid spending too much time on digital devices late at night or in the evenings – instead, opt to read a book or go outdoors to spend time in natural light, even if the sun has set.

Permanent Retinal Damage Over Time

Finally, research suggests that prolonged and excessive use of digital devices can lead to permanent retinal damage over time. This is due to the fact that the blue light emitted from screens can cause oxidative stress in the eyes and even destroy photoreceptors. To reduce your risk of this type of damage, be sure to take regular breaks throughout the day and avoid staring at screens for too long. 

Additionally, you can purchase protective eyewear or blue-light-blocking glasses to reduce the amount of glare on your screen and protect your eyes from further damage. 

The Bottom Line

Overall, it is important to remember that excessive use of digital devices can cause a variety of eye issues, and it’s important to take steps to protect your vision. By following the tips outlined above, you can help reduce the effects of screen use on your eyes and ensure that your vision stays healthy. Finally, if you experience any eye issues or discomfort, be sure to consult your doctor to discuss treatment options and prevent further damage.

*This article is not intended to replace medical advice, diagnosis or treatment given by a qualified health professional. Instead, this article only provides information, not advice. For any medical enquiries, always consult your GP first*

What To Do On Your Weekend City Break In Bath

Editorial Team
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What To Do On Your Weekend City Break In Bath

Bath was recently ranked as one of the world’s top travel destinations by the National Geographic, and the reasons it’s such a popular tourist destination are certainly plentiful.

Firstly, the city boasts some of the finest Georgian architecture in the world. It’s also the only city in the country to be awarded UNESCO World Heritage Status. In fact, it’s one of the very few sites in the world where the whole city has been given this status. The city’s centrepiece, the ancient Roman Baths, is a masterpiece in historical preservation and it’s mineral-rich waters have drawn visitors for millennia. We could go on (in fact, we do if you scroll down)… 

It’s not only tourists who are drawn here. The city is a frequent winner in lists of the best places to live in the UK. As such, you might look into the best reasons to move to Bath and we wouldn’t blame you. However, if, for now, you’re just looking to visit the city, here are some of the best things to do on your weekend city break Bath.

Explore The Roman Baths

Step back in time and explore the Roman Baths, one of the best-preserved Roman remains in the world, dating back to around 70 AD. Discover ancient steam rooms and plunge pools… Hey, you can even sip the water.

Yep, you can taste the waters of the mineral-rich hot springs that initially drew the Romans to Bath. While the taste may be an acquired one, it’s a unique experience that connects you to the thousands of people who have visited the springs for their supposed healing properties over the centuries.

Walking through the Roman Baths gives a sense of stepping back in time, with the steamy waters and ancient stonework creating an evocative atmosphere. Visitors can learn about the Roman way of life and how the baths played a crucial role in social and religious practices. The site includes a museum with artifacts found in the Baths, offering insights into the daily lives of the ancient Romans.

Inspired by the ancient baths, you can experience modern-day bathing at the nearby Thermae Bath Spa, which uses the same natural hot springs. This all leads us neatly to our next point…

Take A Dip In The Thermae Bath Spa

If you’re only planning to visit Bath once in your life, then you can’t come here and not bathe in the city’s naturally warm, mineral-rich waters, just as the Romans did over 2,000 years ago. Today this luxurious spa is the only place in the UK where where the spa water is pumped from a natural spring. 

This rejuvenating retreat in the centre of the city offers a range of spa treatments and experiences, including the Minerva Bath (named after the Roman goddess of wisdom and health,) which is the largest of the thermal baths. 

The pièce de résistance is the open-air rooftop pool, where you can relax in the bubbling waters while taking in breathtaking panoramic views of the city  and the rolling countryside.  A word of warning, the spa is very popular so best to book ahead. 

For a more intimate and exclusive experience, the Cross Bath is an open-air thermal bath that can be visited separately and booked for a group. It is an official sacred site where the Celts revered the goddess Sulis, synonymous with Minerva.

Indulge In A Cream Tea At The Pump Room 

If you’re after the quintessential, genteel Georgian experience, then taking afternoon tea at The Pump Room, a well-preserved historical site that dates back to the 18th century and is part of the Roman Baths complex, is a must.  

The Pump Room is an example of neoclassical architecture with its elegant columns and crystal chandelier. Here you can immerse yourself in the Georgian era’s grandeur and learn about the social history of Bath, all while enjoying a cup of tea and a scone. It’s a perfect break from a busy day of sightseeing, offering a chance to relax in a historic setting.

Indeed, The Pump Room captures the essence of a bygone era and the timeless tradition of British high tea in one sitting. Oh, and if you missed out on trying the spa water at The Roman Baths, you can try it here too! 

Swim In Britain’s Oldest Lido

Didn’t get a timeslot at the Thermae Spa? Worry not – you can still bathe in Bath at Britain’s oldest open-air swimming pool. Built back in 1815, the Cleveland Pools first opened as a river-fed pool. After years of neglect, this Georgian wonder reopened in 2023 following a £9.3 million restoration project. Taking a dip here is a chance to splash about in a piece of history. 

Enjoy A Show At The Theatre Royal 

The Theatre Royal Bath is one of the oldest and most beautiful theatres in Britain. Built in 1805, it has been an important venue for theatrical performances for over two centuries. Many shows are played here before they go onto the West-End. 

The theatre is known for its stunning Georgian architecture and the interior is equally impressive, with ornate decorations and plush seating. Enjoy a matinee performance of a classic play or a new production. 

Read: 7 itinerary ideas for a UK city break focused on the theatre

The Royal Crescent & No. 1 Royal Crescent

No visit to Bath is complete without seeing the iconic Royal Crescent. This sweeping curve of 30 terraced houses is one of the greatest examples of Georgian architecture in the UK. Designed by the architect John Wood the Younger and built between 1767 and 1774, it is a quintessential example of the Palladian style that was popular during the period.

At the eastern end of the Crescent is No. 1 Royal Crescent, a historic house museum that has been restored and decorated to show what life was like for the wealthy and their servants in 18th-century Bath.

Read: The best hotels in Bath

Walk The Bath Skyline

The Bath Skyline walk (a six mile journey) offers stunning panoramic views of the city of Bath and the surrounding countryside. It’s an excellent way to see the city from a different perspective and take in its Georgian architecture and appreciate the city’s historical context. Along the walk, there are various attractions such as the Sham Castle, an 18th-century folly, and the American Museum & Gardens.

Walk Along The Avon Canal 

The Kennet and Avon Canal walk from Bath to Bathampton is another great way to see more of city. Starting from Pulteney Bridge (which is one of only four bridges in the world to have shops across its full span on both sides) you can follow the canal bath towards Sydney Bridge (one of the last remaining eighteenth-century pleasure gardens in the UK).

Stop off at the George Inn, a waterside pub before turning back, or carry on past the Dundas Aqueduct, all before stopping off at another pub, The Freshford Inn. 

Take A Hot Air Balloon Ride

A hot air balloon ride provides a bird’s-eye view of honey-coloured Bath. From up high, you can take in the city’s famous sites, such as the aforementioned Royal Crescent, The Circus, and Pulteney Bridge, which are considered masterpieces of Georgian design. Fly Away Ballooning and Virgin Balloon Flights both offer flights from Royal Victoria Park which travel across the city and surrounding countryside. 

Have A Picnic In Parade Gardens

Parade Gardens in Bath offers a picturesque retreat in the middle of the city with manicured lawns and vibrant flower beds overlooking the River Avon. Visitors can bask in the historical ambiance, with stunning views of Pulteney Bridge and Bath Abbey, making it an ideal spot for a tranquil picnic.

The gardens provide a serene escape from the city bustle, inviting guests to relax amidst the Georgian elegance. Get your picnic bits from The Guildhall Market, which is right next to Parade Gardens. The delicatessen here sells lots of locally made products. 

Have A Bath Bun Or A Sally Lunn Bunn 

Speaking of locally made products, you can’t come to Bath and not have one of its buns. The fine folk of Georgian Bath seem to have been baking for as long as they have been bathing, and Bath is synonymous with two types of bun, the Bath Bun and the Sally Lunn Bunn.

The Bath Bun is a sweet enriched yeast dough bun, highly glazed and lightly spiced with nibs of sugar and currants on top, and a little surprise in the middle; a lurking lump of sugar. With a recipe dating back to 1679, this one is still available today at The Bath Bun Tea Shoppe.

Not to be confused with the Bath Bun, you should also try the world-famous Sally Lunn Bun at one of the oldest houses in Bath, now a charming tea room.

Climb Bath Abbey’s Tower

You can’t miss the Bath Abbey, right next to the Roman Baths. It’s a stunning example of Perpendicular Gothic architecture if ever there was one. Climbing the tower of Bath Abbey offers a unique opportunity to experience breathtaking views of the historic city and its surrounding countryside.

As you ascend the 212 steps, you are treated to a behind-the-scenes look at the Abbey’s ringing chamber and bell chamber. When you reach the top, a panoramic vista unfolds – a reward worth the climb. The journey also provides a closer appreciation of the Abbey’s intricate Gothic architecture. 

Visit Jane Austen Centre

Bath’s Jane Austen Centre is a must-visit for literature enthusiasts and Austen fans. It offers a captivating glimpse into the Regency era and the life of one of England’s most beloved authors.

Visitors can immerse themselves in Austen’s world, exploring the exhibits that detail her time in Bath and the influence it had on her writing. The Centre’s period costumes, knowledgeable guides, and engaging presentations make it a delightful and educational experience, celebrating Austen’s enduring legacy.

Enjoy The Landscaped Gardens at The Holburne Museum 

The Holburne Museum in Bath is a gem for art lovers and history enthusiasts alike. Housed in a grand, historic building, it showcases a rich collection ranging from Renaissance treasures to masterpieces by Gainsborough. Visitors can immerse themselves in the elegant atmosphere of bygone eras and enjoy the beautifully landscaped gardens.

Anyway, if all that sightseeing making you hungry, here’s our roundup of the best restaurants in Bath. Be warned; there are some real crackers in there!

How To Sign Up To CapCut’s Creative Suite, Your All-In-One Editing Solution

Editorial Team
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How To Sign Up To CapCut’s Creative Suite, Your All-In-One Editing Solution

*This post was written in collaboration with CapCut Creative Suite*

Embarking on a creative journey often begins with a single, yet pivotal step: finding the right tools to bring your vision to life. Enter CapCut’s Creative Suite, the all-in-one editing solution that’s been making waves in the digital realm. Whether you’re a budding photographer, an aspiring graphic designer, or a business owner looking to spruce up your marketing materials, CapCut offers a seamless gateway to a world where your images are not just seen but truly experienced.

Signing up to CapCut is more than just gaining access to an array of sophisticated editing tools; it’s about unlocking a treasure trove of possibilities that can transform the mundane into the magnificent. With a user-friendly interface and a plethora of features tailored to enhance, innovate, and inspire, CapCut is the companion you need on your creative odyssey.

In this article, we’ll guide you through the simple yet exciting process of signing up for CapCut’s Creative Suite. Prepare to embark on a journey where your artistic flair is the only limit to what you can achieve. Let’s dive into the world of CapCut, where every click brings you closer to mastering the art of visual storytelling.

Why Is This Particular Web Picture Editor Gaining Popularity?

The filters in CapCut are a big reason why the web picture editor is so popular. For your convenience, we have grouped the filters into smaller sections. In addition to enhancing the image, they aim to inspire your inner artist. You can apply the ideal filter to company commercials and other samples based on your needs and purposes, transforming mundane photos into works of art with CapCut’s breathtaking filters.

Follow These Steps To Create An Account

Here are the four steps that will lead you towards making an account and editing your photo with the CapCut creative suite. 

  • Step 1: Sign up to an online photo editor

Signing up for a free account is the first step to using CapCut’s Collage Maker and accessing its range of picture editing capabilities. Creating an account with CapCut is simple, and once you do, you’ll have access to a wealth of tools for artistic photo editing. To save your projects and gain access to CapCut’s sophisticated editing features, this step is important. Following that, First, go to CapCut’s main menu and select “Create new.” Pick a template that speaks to the subject of relationships and love, then choose “Collage” from the menu. Investigate various designs that make use of grids, heart shapes, or any other imaginative arrangement.

  • Step 2: Photos uploading without limitation

The second step in an online photo editor like CapCut allows you to import photos, using the upload button. 

  • Step 3: Modifications

Step no three lets users edit their photos without any hassle with batch edit images, photo background remover, old photo restoration, image upscaling, photo color correction,  transparent background, AI portrait generation, photo colorizer, image style transfer, low-light image enhancement, etc.

  • Step 4: Share or download watermark-free files

In the last step, You can export your picture collage when you’re happy with it. Use the “Export” button to change the file’s resolution and name. Select “Advanced Settings” to customize the format, frame rate, and quality. The photo collage will be available for download or direct sharing to platforms like Facebook and Instagram once the export process is finished.

The Bottom Line

With CapCut’s filters, your project will take on a whole new appearance. Modern graphic artists can’t do without CapCut’s creative suite. Everyone from seasoned pros to newcomers to the profession considers it one of the top graphic design toolkits due to its intuitive interface, rich feature set, and adaptability.

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