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5 IDEAL ELEMENTS THAT MAKE A GREAT HOTEL

Editorial Team
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5 IDEAL ELEMENTS THAT MAKE A GREAT HOTEL

Here at IDEAL we’re often asked to recommend a good hotel. And although this may seem straight forward, it’s a question fraught with difficulty. Everyone’s different, with a diversity in taste, price point and idea of what or what isn’t ‘essential’. Some prefer quirky and unique boutique hotels, others a luxury five star hotel with all the amenities to boot.

All of which got us thinking about what makes a good hotel. About which values and necessities cross all borders of personal preference. While taste, location and particulars differ from person to person, there are some factors that are at the heart of any good hotel. So, here are 5 IDEAL elements that make a great hotel.

THE WELCOME

The warm smile, those delicious drinks and that refreshing towel you’re offered while they find your reservation –  a great hotel starts with a great welcome. First impressions, after all, are everything. How you’re received when you first step into the hotel matters a great deal; it’s your first chance to make a judgment of the hotel and can set the mood for the entire stay. It’s the difference between overlooking that stray hair in the plug and it causing utter disgust and associated bad reviews on TripAdvisor.

A hotel can have all the amenities in the world, but if their welcome and service is anything less than phenomenal, the whole experience can be ruined. We’re not just talking about service with a smile here, rather the all encompassing trait called “hospitality personality,” which every hotelier should have. It’s when a person can quietly makes guests feel comfortable and important and have a natural joie de vivre, kindess and graciousness about them, coupled with the sense that they’re not overdoing it. Easy peasy, then.

We keep banging on about first impressions and alongside the welcome, it’s important to make the entrance look inviting too. Taking care of that first impression is something called ‘kerb appeal’ and even the most innocuous elements can play a part in the overall impact of that first impression. An unruly front entrance, broken gates, a tatty fence or dirty doors; these can all be a major turn-off.

Giving the exterior of your hotel a facelift and adding an attractive custom welcome neon sign can cement a positive impression so early on in the process. After that, the customer is putty in your hands.

A CLOUD LIKE BED

After a long day of sightseeing, there’s nothing quite like falling into a five-star hotel bed with a zillion pillows that are so fluffy, you wonder if the hotel staff would notice if one accidentally fell into your suitcase. Sumptuous soft sheets with a high thread count, plush pillows, fluffy feather mattress toppers; a hotel bed is as close to sleeping on a cloud as us mere mortals can get.

From boutique joints to international brands, the best hotels spend a lot of time and money carefully crafting cloudlike combinations, to guarantee guests a sleep experience like no other. We’re not kidding, Westin Hotels & Resorts spent over a year testing hundreds of mattresses, pillows and bed linen to create their signature ‘Heavenly Bed’. And the night’s sleep it provides make that level of research totally worthwhile.

SPA-LIKE BATHROOM FACILITIES

Once a basic amenity, the hotel bathroom is just as important to guests as the bedroom when it comes to choosing the ideal hotel. Yep, it’s all about oversized tubs and full body jets, rain shower heads and double sinks. Expensive aromatherapy soaps that awaken your senses and fluffy white bathroom robes don’t hurt either. Basically, a great hotel bathroom should be like a spa experience and you should feel pampered even if you’re alone.

Hotels are spending more time focusing on getting the hotel bathroom right, especially since many people now have upgraded, luxury bathroom experiences at home, with a range of fancy add-ons and high-quality items, just like you can see here.  It’s therefore essential for a hotel to go that extra mile and make their bathrooms a spa-like sanctuary for guests. 

A BREAKFAST BUFFET

Is there anything better when you’re on holiday than letting loose on a hotel’s breakfast buffet? It’s one of the finest pleasures of the hotel experience, and the truly great buffet breakfast turns a sometimes mundane daily ritual into the ultimate gastronomic experience.

We love the ones spread over a vast dining space, with multiple ‘cooking stations’ devoted to different global influences. And while the obligatory omelette station serving tender and fluffy eggs, and the sweet waffle section, laden with every topping imaginable are integral to a great hotel breakfast, one that presents the local cuisine, offering guests exciting and enticing opportunities to try new tastes, trumps them all. And for those who have overindulged the previous night, that freshly-squeezed juice, trios of smoothies and detox tonics bring a feeling of wellness to a worn out mind.

MORE THAN ONE CHAIR

We’re being serious. If you’re travelling with a companion and there’s only one easy chair in the room, what’s the other guest meant to do? Perch on the end of the bed? Nah, we’re not having that. Indeed, having more than one chair in the room highlights the hotel’s character instantly, showing thoughtfulness and an attention to detail that only the best hotels have.

5 IDEAL FACTS THAT ALL RUM LOVERS NEED TO KNOW

Editorial Team
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5 IDEAL FACTS THAT ALL RUM LOVERS NEED TO KNOW

Are you a rum lover? Us too! But does your knowledge extend little further than dark, light, spiced, Captain Morgan or Malibu, and let’s get sloshed? If the answer is no, than it’s time to get a touch more acquainted with your favourite tipple. So, pour yourself a glass of the best rum in India like Murano from Hermes, settle in and get ready for a good read. Here are 5 IDEAL facts that all rum lovers need to know.

WORLD’S FIRST SPIRIT

Yes, you read it right! Your adoration of this little liquor is not misplaced. Rather, it’s historic. Rum is believed to be the first and oldest branded spirit to have ever been made and therefore consumed. Though it traces its roots back to ancient India and China, it’s first distillation took place in one of the sugarcane plantations of the Caribbean in the 17th century. This happened when the plantation workers found out that molasses could be fermented into alcohol. Moreover, unlike other spirits, rum was not used for medicinal purposes and was consumed only for pleasure. Chin chin!

USED AS CURRENCY

Perhaps a surprising tidbit for you, or perhaps stating the obvious, but during the 18th century, Rhode Island rum was considered so valuable that it was used as a type of currency in Europe. The sailors and pirates of the region used to test its authenticity by mixing it with gunpowder, allegedly. If there was a successful ignition, it meant the rum was authentic. Don’t try that one at home, folks! 

HAS MANY NICKNAMES

It’s not just the taste of rum that comes in all varieties, shapes and sizes; its name too has an interesting range of pseudonyms. Some of them include Kill-Devil, Demon Water, Navy Neaters, Grog, Barbados Water, Pirates Drink and not to miss Nelson’s Blood, which has a particularly bizarre story behind it. Let’s unveil that in the next point.

USED TO PRESERVE VICE ADMIRAL HOATIO NELSON’S BODY

Believe it or not, but according to British legends, the body of Vice Admiral Horatio Nelson was preserved in a cask of rum prior to being shipped back to England, essentially pickling him in the world famous liquor. Since then, Nelson’s blood has been added to the list of nicknames given to rum.

USED FOR SHAMPOO

Ever felt particularly thirsty in the shower and felt compelled to drink the shampoo? Nope, us neither, but that might have been different had we been alive in the 19th century. Indeed, rum was used as a type of shampoo by many during the 1800s.  Today, some still believe that rum can make their hair thicker and prevent hair loss, though we think that this is a waste of rum. After all, we’d rather be pissed and bald than sober and hirsute, right? Right? 

NATIONAL RUM DAY

Yep, a sixth fact because, well, the spirit of the occasion has gone to our heads. Raise your class, then, to a whole day dedicated to commemorating the best of the spirits; August 16th, National Rum Day.

This year, National Rum Day is organized at Miami beach where many of the world’s great rum enthusiasts will come together and share their love for this spirit. 

5 IDEAL MARKETING TIPS FOR NICHE BUSINESSES

Editorial Team
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5 IDEAL MARKETING TIPS FOR NICHE BUSINESSES

When it comes to getting your voice heard within the confines of a niche industry, most marketers are well aware of the fact that it is anything but easy. And of course, the more specific the message, the more difficult it can be to reach a target audience.

Having said that, such a situation can be turned to your advantage, with less competitors meaning greater demand for supply and customers willing to listen more attentively and pay more.

From doing your research thoroughly from the very start to knowing how to use promotional gifts in the best possible way, there are many unique ways to get your message across with optimum clarity. So whether you’re dealing with promotional gifts in Manchester or hyper localised branding on an island (population: 1) in the Hebrides, this advice is for you; our 5 IDEAL marketing tips for niche businesses. 

KNOW YOUR MARKET INSIDE AND OUT

This should go without saying but we’ll say it nonetheless; you need to know your target niche market inside out for best results. You simply can’t afford to be lazy while researching your specific target market when the pool of people willing to spend their pounds is, by definition, slimmer. The aspect of segmentation is crucial since the smaller your market, the better you have to know all of your customers across the board. Simples.

SOLVE YOUR CUSTOMER’S PROBLEMS

This may sound like underlining the obvious, but in the case of a niche product, it certainly goes a lot deeper than that. Ask yourself questions like “What is my USP?” and “How is my product fulfilling a need that is not being met by my peers in the market?”. Hence, it is essential that you think about your customer first, as once their needs are met, their loyalty is more likely.

ASSESS THE STRENGTHS OF SPECIFIC MARKETING CHANNELS

This basically means that you need to rethink the way you spread the word about your business. This includes thoroughly analysing the potential ROI of your marketing strategies in order to ensure that not only are you reaching out to your target audience, but the manner in which you do it is cost effective and time efficient, too. When marketing your business, consider getting professionals on the job, an eCommerce SEO agency would be a good choice.

Social media advertising may work better for you than you think, for instance, or a more organic, word-of-mouth manner could be the ideal fit for you.

Consider all options, such as using video brochures or even old school tactics like email marketing and leave nothing off the table. And when designing your ads make sure you are proficient in Facebook ad design.

Before you get started on your Facebook ad, AmazeLaw suggest “to identify your business with the type of goal you would like to achieve” as Facebook offers eleven different marketing goals based on what you want your ad to accomplish. These include:

Lead generation
Video views
App installs
Engagement
Reach
Brand awareness
Store visits
Catalog sales
Conversions
Messages
Traffic

REALISE THE IMPORTANCE OF PPC ADVERTISING

This cannot be stressed enough. Since it is a niche product, the aspect of a paid search is essential. PPC is a perfect fit for particular niche market campaigns. Not only do you get your message directly to the right people, but you can also optimise your campaigns for mobile users too.

You can talk to media experts in an independent PPC agency in UK to fully understand the complexities of this method of advertising and, in the right hands, take your business to the next level.

STAY ABREAST OF YOUR COMPETITORS

An aspect all too often overlooked, we think. So importantly though, you most certainly need to know what your competitors are up to at all times if you want to stay ahead. Not only will it give you a good insight into where you stand, but you’ll be able to take future decisions much more efficiently too. 


Certain software tools such as WordStream Advisor, Adbeat and the like can go a long way in offering valuable insights into the particular marketing strategies of your competitors. And that includes figuring out exactly who your customers, and competitors, are. This is the case with majority of Global Merchandise Stores that offer products with a niche or limited appeal. So do remember to keep this particular aspect in mind at all times.

5 IDEAL REASONS TO GET A STATIC CARAVAN

Editorial Team
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5 IDEAL REASONS TO GET A STATIC CARAVAN

As we’ve already covered the reasons for getting a touring caravan, we thought it only fair to write about static caravans too. Different strokes for different folks; different vans for different mans, as the old saying goes. We’ve teamed up with Flogas, a top supplier of camping gas bottles to holiday sites across the UK, to bring you 5 IDEAL reasons to get a static caravan.

IT’S CONVENIENT

For many holidaymakers, having accommodation in one place makes the entire get-away more convenient and relaxing. Rather than expecting the unexpected each and every morning, the static caravan strikes a fine balance between breathing in fresh air every morning and knowing where you’re laying your head each night. When you’re at home and decide you want a quick getaway, all you’ll need to do is pack some clothes and essentials and enjoy the drive to your secure holiday home, safe in the knowledge that things should be exactly as you found them. 

A HOME AWAY FROM HOME

Typically, a static caravan has a more spacious, ‘home-like’ design than its touring siblings, too. Most have more room — in fact, some models can boast four bedrooms, fully fitted kitchens complete with integrated appliances, and the same kind of bathroom you’d expect to find in a hotel.

The people working at Carac.com.au can tell you how, with the right accessories, you can further enhance the comfort and functionality of your static caravan. From custom furnishings to advanced appliances, these additions can transform your space into a true home-away-from-home experience. Living in the lap of luxury, indeed. 

OUTDOOR & INDOOR LIVING

Particularly pertinent if you’ve got little ones roaming around, static caravans provide a great compromise between outdoor living and indoor comfort. You’ll feel that sense of adventure (and the kids will love it too) of camping but there’s the security of a roof over your head at the end of night. We’ve all had holidays dampened by bad weather, and the joy of a camper van is that not even the rain can stop that feeling of being at one with nature. In fact, laying in bed hearing the patter of rain and knowing you’re amongst nature can be a thrill in its own right.

COOKING & EATING OUTSIDE

Speaking of outside living, there’s something about food cooked in the great outdoors that tastes even better than it does when cooked at home on a stovetop. Indeed grilling up something on a BBQ and dining alfresco offers something different than being stuck in a kitchen; from the distinct flavour of the grill marks to the sociability of it all. Owning a static caravan provides the perfect excuse to get your comedy apron on and your grill out at every available opportunity.

YOU CAN EARN SOME EXTRA CASH

Another bonus of owning a static caravan is the possibility for a little extra cash! If you’re not going to be using your static caravan for a month or so, it’s entirely possible to put it on the rental market temporarily. Pocket money earned, you’ll be able to splash out on all the ice creams and disposable barbeques that your heart desires on your next trip!

THE BOTTOM LINE

If you want the freedom of going on holiday without the need to plan much, whether it be a quick mid-week break or you find yourself at a loose end at the weekend, then a static caravan could be ideal for you. Need anymore persuading? If after reading this article you can’t wait to get your hands on a static caravan, we’d recommend visiting UK based marketplace caravansforsale.co.uk

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4 IDEAL REASONS TO GET A TOURING CARAVAN

Editorial Team
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4 IDEAL REASONS TO GET A TOURING CARAVAN

The great British staycation. What was once nae has recently and most affirmatively turned into yay where the question of holidaying at home is concerned. And what better way to experience the countryside at close quarters, to breathe in nature each morning and look deep into the stars at night than from the vantage point of a caravan?

And if you’re thinking about going on a caravanning adventure, we’ve teamed up with Flogas, a top supplier of camping gas bottles to holiday sites across the UK, to bring you 4 IDEAL reasons to get a touring caravan.

A REAL SENSE OF FREEDOM

Windows rolled down, Springsteen on the radio and nothing but the open road and a sense of endless possibilities in our hearts. Indeed, you get a real sense of freedom and adventure spending those warm, heady summer weeks driving around in a touring caravan. It’s a wonderful way to explore parts of the UK you’re yet to exeprience in an exciting and relatively affordable manner.

THROW OFF THE SCHEDULE SHACKLES

If planning is not exactly your forte, and holidays seem to be constantly in the discussion phase, then a touring caravan may suit your perennial procrastination just perfectly. On nothing more than a whim, you can choose to hit the high road and decide on the destination once the aforementioned Bruce is on the stereo and the pedal is very much to the metal.

It’s almost as though you’re seconds from a holiday at any time; a wonderful, freewheelin’ feeling. Moreover, people who get bored easily and enjoy seeing new things are brilliantly suited to a touring caravan. Once you’re ready to see a new sight, simply pack up your gear and drive your caravan to a new campsite. 

Psst, hey you rubbish planner! Bear in mind that many caravan sites close and shut down their facilities in the winter, so a little foresight is needed with a touring caravan.

IT’S CHEAPER THAN A STATIC CARAVAN

Without wishing to crush the spontaneity with practical considerations, it’s time we talk about money. Generally a touring caravan is cheaper than a static one. What’s more, you won’t have as many ground costs — maintenance and rent for instance — in comparison to a static caravan. It is important to check possible restrictions on keeping your touring caravan in your drive – every council has slightly different rules regarding this.

Bear in mind, too, the type of vehicle you own and if it’s strong enough to pull a caravan. Your vehicle will need to have an engine that is powerful enough to tow your caravan, particularly on the ascent. This is an added expense that you may not have considered when first investing in your touring caravan, so you’ll want to do your homework to avoid an unpleasant surprise. 

A SENSE OF COMMUNITY

Gangs with a love of the open road? It’s not a notion solely confined to those in leather jackets with a love of causal violence. Indeed, the caravan community is an inclusive, vibrant affair; you’ll find ‘chapters’ all over the country ready to welcome you in. Such camaraderie means you’ll quickly have an established network of friends in different locations, all up for being your neighbour for the night, sharing a cold beer and stories of all things four wheeled and habitable. Lovely stuff.

4 IDEAL TIPS TO STRAIGHTEN YOUR HAIR WITHOUT HEAT

Editorial Team
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4 IDEAL TIPS TO STRAIGHTEN YOUR HAIR WITHOUT HEAT

If you want poker straight hair, it’s tempting to reach for the blow dryer or flat iron everyday. However, we don’t have to tell you that over time, exposing your hair to such intense heat can cause so much damage. Straightners can cause hair loss and breakages leaving your locks looking thin and brittle. With this in mind, we’ve asked stylist to the stars Asgar Saboo to share IDEAL tips for heat-free straightening.

CHOOSE THE RIGHT SHAMPOO

It all starts with changing up your hair-wash routine. Choose a shampoo and conditioner specifically made to smooth your hair; they’re designed to weigh down and moisturise your locks with lasting results. Post wash, apply leave-in conditioner or smoothing cream to maximise moisture. If your hair is really thick and curly, apply hair oil such as argan or macadamia. This will be absorbed fully into your hair, leaving your locks looking glossy and straight.

TOWEL DRY

To avoid using heat on your hair, it’s important to make the most out of towel drying. Regularly using a blow dryer on your hair can leave it dry and visibly damaged.  Use your towel slowly and gently, otherwise the friction will leave your hair looking frizzy and tangled.

BRUSH IT OUT

Once you’ve towel dried your hair until it’s left only slightly damp, you’ll need to throughly brush your hair. Separate your locks into manageable sections and brush it out using a wide tooth comb. Brush firmly downwards, pulling your hair tightly to force straight and stop it from curling up. Repeat this motion every few minutes until your hair is completely dry. Applying a small amount of smoothing product such as coconut oil or mousse just before your hair dries will discourage frizz and prevent those unwanted waves from creeping in.

WRAP IT IN A SLIK SCARF AT NIGHT

To preserve your silky smooth and straight style overnight, wrap a silk scarf around your hair just before bed, When you unravel it in the morning, your hair should look just as perfect as the night before, as if by magic.

7 Of The Best Ways To Enjoy Oysters

Vicky Clifford Sanghad
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7 Of The Best Ways To Enjoy Oysters

Oysters are considered one of the world’s most luxury foods.  They are low in fat, high in protein and are considered a good alternative to meat as they’re rich in iron. And most importantly, they’re god damned delicious.

In many European countries Oysters are traditionally served with mignonette – a condiment to accompany raw oysters. However, eat them in Asia and you’ll encounter wonderfully crunchy deep fried shallots for sweetness and a little chilli if you need some extra spice in your life. 

Even a purist can appreciate a well dressed oyster, and with just two more weeks of having an ‘r’ in the month, it’s time to guzzle. With the help of Bohemia’s Head Chef Steve Smith, here’s 7 IDEAL ways to enjoy oysters.

ADD TEQUILA

Liven up your oysters with tequila; one for the bivalve and one for you. A tequila and lime mignonette can be easily made by mixing together 2 tablespoons of tequila, 2 tablespoons of lime, the zest of half a lime, 2 tablespoons of finely chopped shallot, 1 tablespoon of chopped coriander and a pinch of salt.  Mix it all together then serve with freshly shucked oysters; a real treat.

DEEP FRIED

You don’t have to feel obliged to eat oysters raw, as many chefs insist. Indeed, deep fried oysters make a great snack or accompaniment to a main course fish dish. Post shucking, cover your oysters in plain flour, beaten egg and bread crumbs then deep fry for 1-2 minutes until they’re crispy. 

EAT THE THAI STYLE

Thai beach style oysters involving fully shucking a load, piling them high and enjoying raw with a variety of interesting dips. Think crispy shallots, a sweet chilli sauce, a punchy nahm phrik pao, fresh herbs like coriander, Chinese celery and chives, all served over ice. A few grains from sandy hands isn’t compulsory, but inevitable.

GRILL THEM

That smokey, moody taste of the barbeque certainly does no harm to the saline richness of oysters. In fact, it’s a match made in heaven. Shuck one and leave it in its flatter sided half shell – keeping the juices within, of course – then place on a hot barbeque grill. After a couple of minutes, remove (careful, that shell will be hot), and spoon over some spicy, sour Vietnamese dressing of MSG, limequat and chili. Oh, and plenty of crispy shallots. Perfect.

A TOUCH OF FIZZ

Oysters and Champagne are a classic pairing – one of the world’s finest – so why not add some fizz to your mignonette dressing to ramp up that sense of opulence and occasion?  To create the mignonette mix together Champagne vinegar, finely chopped shallots and cucumber, salt and pepper then allow to chill in the fridge. Add the real-deal Champagne to the mignonette just before serving to retain its fizz and vibrancy.

KEEP IT SIMPLE

If you want to keep the flavour minimal and maximise the majesty of the primary product, instead lightly warm the oyster through and simply serve with lemon juice.  If you prefer a saltier flavour as opposed to sour, add a teaspoon of seaweed butter on top of each oyster and warm for 3-4 minutes.

THE ALTERNATIVE

Ignore the naysayers about cheese and seafood having great animosity. In the right hands (yours, of course) they can really sing together. For a truly indulgent, alternative oyster dish, sprinkle Parmesan cheese over the oysters, drizzle with melted butter and season with pepper, then grill the oysters for a minute or so.

5 IDEAL REASONS GUERNSEY IS EVERY GOURMAND’S DREAM

Vicky Clifford Sanghad
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5 IDEAL REASONS GUERNSEY IS EVERY GOURMAND’S DREAM

Guernsey, the second largest of the Channel Islands, home to Matt Le Tissier and erm, some famous cows. It perhaps isn’t the first place you think of when weekend gastronomic getaways are being planned. But, push those provincial prejudices to one side; there’s some serious eating to be done here. Because of its location, temperate climate and those famous residents (minus Matt), the big G a ‘must-visit’ foodie destination.

The cuisine has Norman roots and idiosyncratic recipes that have been passed down through the years, giving its cuisine an individuality and voice all of its own. With alfresco dining abundant coupled with Michelin-starred restaurants and new eateries and bars opening all the time, it’s only a matter of time before foodies everywhere uproot and decide that living in Guernsey is for them. So, here are 5 IDEAL reasons Guernsey is every gourmand’s dream.

THE STUFF FROM THE SEA

The island’s beautifully rugged coastline brings in the best of the sea’s bounty daily – a chef and diner’s dream, indeed. Mussels, oysters and other molluscs thrive here and the brackish, nutrient-rich waters allow the sea farm industry to thrive. And it’s not only the bivalves that love to call here home. From locally caught crab and lobsters to daily dived for scallops and fresh off the boat fish, Guernsey is a seafood lovers dream.

For a unique experience, plan your visit around ormering season. Whenever there is an “ormering tide” the island goes wild, and with good reason. The omer is a local delicacy in the Channel Islands and there are only 24 days in the entire season, falling on the fall moon, new moon and two days following. So time is precious in these parts to enjoy these pearls of the ocean. Omers look a little like to oysters, but have a milder molluscan flavour and are often called sea-ears because of their shape. Whatever you call them, they’re a real treat.

THE LOCAL PRODUCE

If you think the stuff from the sea is impressive, don’t even get us started on the lot from the land. Guernsey’s local produce is fantastic and any foodie would be a fool not to get their hands dirty and get amongst it. Indeed, the island’s long sunny days are perfect for growing fruit and veg; there’s even ‘hedge veg’ where boxes are filled up with fresh produce – and an honesty jar for those wanting to buy one. Quirky, quaint and charming.

Perhaps the world-renowned Guernsey cow is the island’s most famous culinary bragging right. As a result of high butterfat and protein levels, they produce some of the richest and downright delicious dairy products on the planet. The milk from Guernsey cattle reputedly contains three times as much beneficial omega-3 as any other milk, anywhere, and has a unique golden hue. From creamy milk, butter and ice-cream in a plethora of flavours, not to mention award-winning cheeses, Guernsey is a lactose lovers dreams.

For those looking to learn as well as eat, taking a tour of Meadow Court Farm, one of Guernsey’s traditional dairy farms, is a must.

It’s not just the cows that are famous – Golden Guernsey goats that produce melt-in-the-mouth cheeses also call this island home. Owing to such a diverse natural larder, a thriving artisan industry exists. Make sure you try some of Guernsey’s specialities, including gâche. Pronounced gosh, this is a fruit loaf made for slathering with golden Guernsey butter. A bowl of Guernsey Bean Jar is another must-try; a local dish which has been around for hundreds of years and is a cassoulet-type bean affair. Delicious and indicative of the island’s cross-cultural cuisine.

A THRIVING RESTAURANT SCENE

Guernsey’s restaurant scene is thriving and with new restaurant openings all the time, dining out on the island is a fantastic foodie experience. The Island has everything; fine dining restaurants, clifftops cafes, Parisian-style bistros, country pubs and many a seafront, seafood restaurant.

Some of our favourites include The Auberge, Pier 17, Le Petit Bistro, Mora Restaurant & Grill and The Hook. But that’s just scratching the surface. Tintos, a tapas bar and fairly new addition to Guernsey, is further expanding the island’s culinary landscape here, with chefs trained by London heavyweight Jose Pizarro at the stoves.

SEAFRONT SUNDAYS & FOODIE FESTIVALS

In the summer months, the island hosts Seafront Sundays – in association with Taste Guernsey – every weekend at St Peter’s Port. The seafront gets pedestrianised and becomes a sea of market stalls selling all the fantastic produce that Guernsey has to offer. What’s more, alfresco dining spots pop up everywhere and there are cookery demonstrations and free tastings of traditional dishes.

Another fabulous foodie event is Tennerfest, held in autumn. During this time restaurants offer two and three course set menus for as little as £10 per head. It’s the ideal way to eat your way around Guernsey’s fantastic restaurant scene without burning a hole in your wallet. If you still need convincing, there’s also the Guernsey International Food Festival in September.

ST PETER PORT

Speaking of St Peter Port, it’s one of our favourite places on the island. This tiny, charming capital acts as the beating heart and lively hub of Guernsey. A focal point with a difference, with cute cobbled streets and a gorgeous seafront marina, it has a French bistro/cafe atmosphere and is a lovely place to spend the afternoon and evening, imbibing, eating and people watching.

A tradition in St Peter Port is afternoon tea at the historic Old Government House hotel tea, if the Anglophile in you has had enough of all the great French caffs. And if you need to walk off all that food, Candie Gardens is the perfect spot for strolling around and enjoying the lush green scenery.

10 IDEAL DESSERTS & SWEET TREATS TO TRY IN RUSSIA

Editorial Team
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10 IDEAL DESSERTS & SWEET TREATS TO TRY IN RUSSIA

If you ever find yourself in Russia, full of borscht, craving a sweet treat and at a loose end, we’ve got you covered. Here are 10 IDEAL sweet treats to try in Russia that are certain to sedate your sweet tooth.

VATRUSHKA

This traditional Russian pastry is one of the country’s oldest sweets and according to culinary history, is  believed to have been made by ancient Slavic tribes. A vatrushka is a round ring of dough traditionally filled with sweetened tvorog; a type of Russian cottage cheese. Cottage cheese in a sweet thing may sound strange, but yes, it totally works, especially when raisins or another type of dried fruit are added for flavour and textural fancy.

Vatrushka | © Steven Pavlov/ Wikicommons

KARTOSHKA

These humble no-bake cakes are one of the most famous Russian desserts. Dense, chocolatey and rich,  they came into being as a result of Soviet food shortages. A nifty way to use leftovers from cakes, cookies, toast and gingerbread, public cafes would roll the uneaten crumbs into small potato shaped balls and mix condensed milk and cocoa into the mixture. The result was kartoshka. These are not to be confused with actual potatoes – the word Kartoshka means potato – but a standalone treat named as such for their shape.

PTICHYE MOLOKO

Also known as ‘bird’s milk cake’, this is Russia’s famous souffle-like cake, so beloved that in the Soviet era, it was the first cake to be awarded a patent. Bird’s milk is an ancient Greek idiom which means ‘an unobtainable delicacy’, and this melt-in-your-mouth pud is a delicacy indeed, with an airy, light souffle base, meringue and a marshmallow-like middle, all sandwiched between sweet spongy layers.

Bird’s Milk Cake | © Aliska/ Wikicommons

CHAK CHAK

Like Rice Krispie cakes, but not like the stuff you and your ma used to make on a rainy afternoon, Chak-Chak is fashioned from deep-fried dough and completely drenched with hot honey syrup. This one originally came from Tatarstan, a federal subject of the Russian Federation.

SYRNIKI

Another dessert with cottage cheese. Surprising to British palates perhaps, but maybe our Eastern comrades what scoff at cheesecakes. Don’t knock it ‘till you’ve tried it, the lesson here, then. Syrniki are small cottage cheese pancakes that you’ll find all across Russia and Eastern Europe, served with jam and sometimes sour cream, they are enjoyed for breakfast or dessert – a most versatile and moresish treat, indeed.

Syrniki | © Yurii-mr/ Wikicommons

PASTILA

Loved in Imperial Russia and beyond, the pastila is a sweet made from whipped apples, eggs and sugar. Light and airy – some liken it to a marshmallow – it’s actually surprisingly healthy, using just a little light sugar and relying on the natural sweetness of the fruit.

MEDOVIK

Medovik is a soft and utterly scrumptious Russian honey cake, and could well be one of the best cakes you’ll ever taste. It’s certainly a favourite here at IDEAL. The cake has a history that dates back to the 1820’s, created by a personal chef for the wife of Russia’s Czar Alexander I – or so legend has it. This cake would have any Bake Off contestant in a sweet sweat – with layers of honey biscuit and tangy cream topped with crunchy walnuts, it’s a real showstopper.

Medovik |  © insatiablemunch/ WikiCommons

ALENKA CHOCOLATE

The English have Cadbury, America has Hershey and Russia has Alenka.   A legend of Russian confectionery, Alenka is the most recognised chocolate bar in the country and has been a favourite of many households for many generations. This milk chocolate  bar,creamy and rich in taste, features a little girl on the wrapper wearing a multicolored scarf around her head. First produced in 1966 following a Kremlin directive to make a new brand of milk chocolate, a competition was held to find the right packaging for this new sweet.  A photographer entered an image of his daughter, won, and became an iconic, household face. The rest is history.

SHARLOTKA CAKE

Wonderfully spongy and sweet, this cake-like apple dessert is wildly popular through Russia, and we can see why. In Soviet Russian households, when receiving ‘guests-at-the-doorstep’ – otherwise known as unexpected company – this cake was often knocked up. Quick and easy to make, all you need is to cut up some apples and make a simple cake mixture to pour over them, throw it in the oven and voila.

Shartoka |  © FlankerFF / WikiCommons

TULA PRYANIK (GINGERBREAD)

If you have a sweet tooth you can’t come to Russia without sampling Tula Pryanik – a type of imprinted Russian gingerbread decorated with sugary drawings. Dating back to the 17th Century and originating in the city of Tula, it’s probably the most famous Russian sweet of all. Although today the recipe for Tula Pryanik is widely known, back in the day there were lots of Tula Pryanik bakers and each had a secret recipe – incredibly long, complicated and closely guarded. These were exclusively passed to heirs, and survive in families to this day. There are various prints found on Tula gingerbread including holiday and personal greetings and also historical displays – gingerbread lasts for ages so it’s also the ideal souvenir.

 

 

5 IDEAL TIPS TO STOP YOUR OFFICE EATING LUNCH AT THEIR DESKS

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5 IDEAL TIPS TO STOP YOUR OFFICE EATING LUNCH AT THEIR DESKS

We’ve all done it – attempted to eat that BLT sandwich whilst tapping out an email, at the same time as reading a report that’s been on your desk for 2 days. You finish your sandwich thinking you’re a role model for multitasking. In reality, half of the sandwich is on your keyboard and neither the report is read, or the email sent.

When you’re under pressure at work, eating lunch at your desk seems like a productive way to kill 2 birds with 1 stone. However, taking a break from your desk is essential in restoring energy levels and of course overall wellbeing. Not to mention better for our waistlines too. A recent American study of 5,000 employees, found that those who ate regularly at their desks were more likely to be obese.

Many underestimate the benefits of a quick break from the screen. Leaving your desk can be a great way to recharge, enabling you to be more productive when you return to your desk, reducing the chance of stress and burnout. So as a nation, why do we love to dine ‘al desko’?

To combat employees regularly missing out on a lunch break and how to promote the importance of stepping away from the screen, we’ve asked the wellbeing experts at CABA  to share 5 IDEAL tips to help stop your office eating lunch at their desks.

LEAD BY EXAMPLE

If your employees see you working through lunch, they may feel like this is expected of them too. Make a point of letting your team know it’s okay and expected that they take a lunch break. Research carried out by CBA suggests office workers fear judgement from their peers and senior management. So, it’s essential that managers set a precedent for their employees, creating a workplace culture where staff feel comfortable to leave their desk for lunch.

ENCOURAGE TEAM LUNCHES

A great opportunity for your team to get to know each other away from the desk and work chatter. Suggest a team lunch every week or in the summer, make the most of the warmer weather and take a picnic outside

LUNCH AND LEARNS

It’s still work but combining lunch with learning a new skill as a team could be a way to encourage food free desks every week or month. These can easily be run and hosted by your team with no need to bring in external trainers.  By utilising staff to run these sessions you’re also giving team members the chance to upskill and practise their presentation skills too. Just make sure the topic is fairly light, so staff don’t feel drained after. Aim for a short and engaging 30-minute session

CREATE A DESIGNATED DINING AND DOWNTIME AREA

We’re not suggesting you create a canteen but just an area that invites colleagues to take a break. This could include a picnic bench, or table and chairs, soft lighting, comfy chairs and things that provide distractions from phones and screens such as magazines and newspapers. Encourage your employees to relax away from the glaring screen of a monitor or laptop

FOOD FREE DESKS

If you’ve tried all the above and are still struggling to notice a shift in culture, then banning food being eaten at desks is an option, albeit an extreme one. You could still allow ‘light’ snacks but ask everyone to respect your policy and take lunch elsewhere. It’s probably better for our health considering the average desk contains 400 times more germs than a toilet seat anyway. Gross.

6 IDEAL TIPS FOR CREATING CHOCOLATE TREATS AT HOME

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6 IDEAL TIPS FOR CREATING CHOCOLATE TREATS AT HOME

From delicate truffles to crunchy chocolate biscuits, cocoa-centric treats are the ultimate guilty pleasure. While chocolate cakes, mousses and cheesecakes are common dinner party desserts, cooking with cocoa is notoriously tricky and remains a skill many of us are yet to fully master.

Fortunately, for those tired of reluctantly pouring away thick, lumpy bowls of chocolate, Ellen de Jager, Head Pastry Chef at Michelin starred Bohemia Restaurant, is on hand to solve the cocoa-conundrum once and for all.  Ellen lends her top tips for making your own chocolate creations at home.

Start from scratch

To make your own raw chocolate, the essentials you’ll need are grated cocoa butter, coconut oil, raw organic cocoa powder and agave syrup. Place the grated cocoa butter and coconut oil in a small, heat-safe bowl. Then place the bowl in a shallow pan containing a small amount of warm water stirring occasionally. Lastly, add the dry ingredients and place the chocolate in the freezer for 30 minutes.

Feel the heat

If making raw chocolate is a step too far, you might wish to simply melt shop bought chocolate in order to make your own unique cocoa treats. Ensure you cut the bar into even squares. This means the chocolate will all melt at an equal speed.

Steer clear of the wooden spoon

As tempting as it may be, stay away from wooden spoons when stirring chocolate, as they retain odor and moisture which will ruin the chocolate. Seizing is a common problem when melting chocolate, so it’s essential to eliminate any chance of the chocolate coming into contact with water. Always make sure the bowls and utensils you use are perfectly dry. 

Glorious ganache  

Believe it or not, chocolates can be seasonal too. A fruity chocolate ganache is a perfect addition to your after dinner treat. We serve a selection to our Bohemia diners every evening. For making these at home, combine heavy cream and liquidized, boiled fruit then stir in melted milk chocolate before adding softened butter. In terms of flavours, our seasonal summer berry and exotic fruit ganaches are extremely popular. I particularly love our apricot, lime and peach flavours!  

Finishing touch  

A splash of colour can turn your creation from mundane to magical in minutes. At Bohemia, we recently created a stunning ‘Lost Treasure of Easter’ sculpture at Bohemia, which took five days to make and we used about 25kg of chocolate. This involved lots of cocoa butter colouring. If you want to try yourself, you can buy coloured cocoa butter in a can from most cookery shops. Ensure you keep your batch of chocolates at an even distance from the aerosole can when spraying, to ensure the colour is a continuous shade throughout.

Watch the clock  

Timing is key when working with chocolate. Only leave it in the refrigerator until set – no longer as overly chilled chocolate can create problems. When removing your chocolate from the fridge, it’s important to keep your hands off the surface as finger prints can easily make a mark.

10 IDEAL WAYS NOT TO LET THE HEAT SOAK UP YOUR WATER BILL

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10 IDEAL WAYS NOT TO LET THE HEAT SOAK UP YOUR WATER BILL

During the heatwave, it’s no surprise that we’re using more water to keep cool and stay hydrated. The average person uses 150 litres of water a day, of which only 4% is for drinking purposes, but taking simple steps can ensure the hot weather doesn’t soak up your water bill. Moreover, by making the water you use more effective, it ultimately benefits the planet too. So with the help of Tom Robertson, CEO of Save Water Save Money, here are 10 IDEAL ways not to let the heat soak up your water bill.

ANALYSE YOUR HOUSEHOLD INSURANCE

In order to know where you can cut down on wastage and make the water you use more efficient, you’ll need to work out exactly how much water your household is currently using. Free digital tools such as the aqKWa Savings Engine will analyse your water usage and give you personalised advice in just a few minutes, helping you cut down your bill in no time. Over 200,000 households have used the engine, saving on average £88 a year.

TURN THE TAP OFF WHEN YOUR BRUSH YOUR TEETH

A running tap can use six litres of water a minute. By turning off the tap while brushing your teeth, a family of four could save up to £50 on metered water bills, as well as 17,520 litres of water per year.

CUT A MINUTE OFF YOUR SHOWER TIME

Cutting a minute off your shower time could save £15 in energy bills, and a further £15 in water bills (metered), per person per year, or £120 saved a year for an average four-person household

INVEST IN A WATER SAVING KIT

There are a range of gadgets out there, available for free from your water provider that will help to cut down your water usage. A typical five item Water Saving Kit, which includes a ShowerSave, ShowerTimer, ToothyTimer, Tap Inserts and Save A Flush bag, will save a household on average £110 per year, on water and energy bills, and over 37,000 litres of water.

WASH A FULL LOAD

When using a dishwasher or washing machine, make sure you wash with a full load. A washing machine can use around 45 litres of water per cycle, so only using it when it’s full will help to cut down on your water usage, and ultimately your bill.

FIX DRIPPING TAPS

A dripping tap can waste more than 5,500 litres of water a year, so make sure your taps are properly turned off and if any are leaking, then arrange for them to be fixed. It would save you £15.95 per year.

USE A WASHING BOWL

Using a washing up bowl to wash plates or cutlery twice a day, rather than having the hot tap running, could save around £30 a year on gas and electric

OPT FOR A BUCKET AND SPONGE

A hose pipe or sprinkler can use up to 1,000 litres of water an hour, so opting for a bucket and sponge to wash the car, or using a watering can to nourish your plants will have a profound effect on your water usage.

CHANGE YOUR SHOWER HEAD

Fitting a water saving showerhead alone will save an average 30 litres of water per household per day, totaling £40 per year on metered water and energy bills

INSTALL A FLUSH SAVER BAG

Installing a flush saver bag in your toilet cistern will save an average of 13 litres of water per day, or more than 4,670 litres per year (£13.50 per year). They’re quick and easy to install and can be obtained for free from your water provider.

10 IDEAL CREAM TEA ETIQUETTE TIPS

THE IDEAL FOOD TEAM
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10 IDEAL CREAM TEA ETIQUETTE TIPS

The age old question of whether jam or cream should be put on a scone first leaves the country divided over one of its favourite pastimes. The Devonshire method dictates that you should smother a scone in cream before adding jam, while the Cornish method suggests jam should be applied first. To help put this debate to bed, with the help of The Cream Tea Society here are 10 IDEAL cream tea etiquette tips we should all be following.

LOOSE-LEAF IS BEST

Brew loose leaves in a teapot, but remember to serve a second pot of hot water – just in case you’ve over-brewed.

IF YOU DON’T WANT TO POUR, DON’T SIT NEAR THE POT

The person nearest the pot should pour for everyone (if you’re clumsy, best make sure it’s not you).

THE THREE MINUTE RULE

Allow the tea to brew for at least three minutes before pouring – time enough for the full flavour to infuse.

ALWAYS TEA BEFORE MILK

Pour the tea first, followed by milk (so you can accurately judge the required strength) and then sugar.

SPOONS ON SAUCERS 

Once you’ve stirred, place your spoon on your saucer (think of the table cloth).

NO OUTSTRETCHED PINKIES

Always hold the cup between your thumb and forefinger. Contrary to popular opinion, sticking your little finger out does not a lady/gentleman make.

SIMPLY BREAK APART 

The perfect scone should break apart with a simple twist!  Just make sure you’ve got your saucer to catch the crumbs.

SPOON THEN SPREAD

If the table is laden with bowls of jam and cream, spoon your desired amount onto your plate first, before spreading them thick on your scone.

JAM BEFORE CREAM

While there’s much debate around which goes first (a dispute dividing Cornwall and Devon), etiquette gurus Debrett’s say you should spread your jam before dolloping cream on top.

SAY NO TO WHIPPED

Never use whipped cream. It’s utterly improper.

5 IDEAL TIPS FOR REPURPOSING FAMILY HEIRLOOM JEWELLERY

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5 IDEAL TIPS FOR REPURPOSING FAMILY HEIRLOOM JEWELLERY

From your great aunt’s antique brooch to your grandmother’s pearl earrings, we’ve all got a hand-me-down or two gathering dust somewhere. Too sentimentally attached and full of family memories to give away, but not current enough to be in your collection, pieces like this languish at the bottom of your jewellery box or turn to rust in your dresser drawers much more than they’re actually worn.

But it shouldn’t be this way. Heirloom pieces carry precious memories and emotions and shouldn’t be forgotten or discarded. Jewellery is meant to be shown off, so give your sentimental items a second life with these 5 IDEAL tips for repurposing family heirloom jewellery.

TURN IT INTO SOMETHING NEW

Turn your heirloom piece into a beautiful new creation that you’ll love to wear not just once, but time and time again. It’s a great way to honour past pieces, giving them new life and meaning. Gold can be melted down, silver repurposed, and diamonds and gemstones salvaged and fashioned into a new orientation. The possibilities of refashioning heirloom pieces are endless.

However, take caution if you’re thinking about turning it into an ‘en vogue’ item like stackable rings. Trends like this may not stand the test of time and repurposing jewellery isn’t always cheap. If you’re not sure, ask a jeweller for some ideas on how to turn it into a piece that will have an assured, enduring style.

MAKE SEVERAL HEIRLOOMS

When you have a cherished piece that’s been passed down the generations, it’s hard to know who to then pass it on to after you. Showing favouritism is never a good move as it can cause resententment and arguments between family members.

The answer, then, is to turn it into several pieces of jewellery. Respected jewellers like The Diamond Mansion provide a fantastic service in which they recycle old, cherished jewellery, creating new designs. They’re also adept at fashioning bespoke children’s jewellery for special occasions.

REIMAGINE IT

By all means turn those old art deco pendants into a beautiful bracelet if you want to, but don’t think that you have to completely change the piece when you’re repurposing it. Instead, ask; are there any outdated elements that can be easily taken away or refashioned to create a more modern look? Sometimes less is more and keeping true to the original design is a great way to honour the past.

GET AN APPRAISAL

Before giving your heirloom a makeover, first take it to a jeweller and get an appraisal. The piece could be worth more than you anticipated and repurposing it could whittle away most of its value. Before doing anything drastic, it’s sensible to check any item’s value.

DON’T TO ANYTHING AT ALL

Sometimes an item can hold so much meaning that it deserves respect. Jewellery with sentimental value has an intrinsic, unquantifiable worth which is impossible to put a price on.

If you’re going to take away serious value from the piece for future generations, it may not be worth changing it.

If you’re torn between repurposing it and feelings of guilt, then it’s probably best to do nothing with it at all. Just appreciate the piece in all its outdated glory, and you never know – trends are so cyclical that it might be right back in fashion before you know it.

5 IDEAL SPA TREATMENTS IF YOU’RE IN THE MOOD FOR SOMETHING UNUSUAL

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5 IDEAL SPA TREATMENTS IF YOU’RE IN THE MOOD FOR SOMETHING UNUSUAL

The rise of social media has given us a bigger window into the lives of our favourite stars than ever before. Through platforms like Instagram and Snapchat, we’re privy to everything the A-list get up to, from sharing their premium parties and their workouts, to dress fittings and even how they stay looking so fabulous. Indeed, many celebrities — including social media icon Kim Kardashian — have shared videos and snaps of their spa sessions — and it isn’t all back massages and pedicures!

It seems that the A-list will go to great lengths to de-stress and refresh, giving rise to increasingly unusual spa treatments, some of which sound completely bizarre, that is unless being slathered in animal excrement sounds normal to you.

With the help of The Waterfront Hotel who offer spa breaks in Bedfordshire we’ve looked at some of the most weird and whacky spa treatments out there. Here’s 5 IDEAL spa treatments if you’re in the mood for something unusual. 

VAMPIRE FACIAL

When Kim Kardashian shared a photo of her blood-covered face, you’d be forgiven for thinking she was dressing up for Halloween or perhaps on the set of a new horror movie. Unfortunately, you’d be wrong — Kim shared the snap shortly after having a vampire facial, a treatment which involves drawing the blood from elsewhere in the body, separating out the platelets and injecting it back into the face.

The process is believed to help with anti-aging, as the platelet plasma that is injected supposedly stimulates the surrounding cells causing them to plump up and increase in volume. The result is reduced wrinkles and fine lines.

GEISHA FACIAL

No, this isn’t simply a treatment given to you by a woman with a white face, red lips and and elaborate hairstyle. While the Geisha facial may seem like a delicate and sophisticated by name, it is nothing of the sort. Victoria  Beckham is rumoured to be a fan of this unusual treatment, whereby faeces from the Japanese nightingale is collected, dried under UV lights and combined with rice bran and water. The resulting mixture is applied to the face and is said to have exfoliating and purifying qualities than can leave skin looking refreshed. The treatment was first used in 17th century Japan by geishas, hence the name.

BANYA

Emerging from Russia, a Russian banya is similar to a sauna, although it is usually at a lower temperature and features a higher level of super-hot steam. The steam is created by pouring high volumes of water on cast iron that has been heated to 700°C. It causes the body to sweat and therefore supports detoxification.

It’s far from your standard sauna visit. After you’ve sweated a lot, you’ll receive the Parenie, a treatment which uses hot venik. This fragrant bunch of birch, oak and eucalyptus twigs is used to gently hit, stroke and fan you, releasing essential oils, boosting blood circulation and reducing stress and tension.

To finish — and cool down after being exposed to all that steam — you’ll dip into an ice-cold plunge pool to close your pores. According to one Banya website, celebrities including Justin Bieber and Kate Moss are fans!

LEECH THERAPY

This next beauty treatment is not for the squeamish. Leech therapy involves applying leeches to the body and allowing them to suck the blood. It is believed that, while the leeches are sucking on your blood, they’re also injecting a number of bioactive peptides into your body which some believe can support anti-acing. However, many healthcare professionals have contested the effectiveness of this treatment. Despite this, it has been used by both Demi Moore and Miranda Kerr.

 

 

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