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How To Generate A Buzz Around Your New Product: 8 Tips From Industry Insiders

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One of the most exciting parts about becoming a business owner is the thrill of launching a new product or service. Suddenly, you see the realisation of months of research and development, of testing and learning, all come to fruition. It’s enough to make you feel immensely proud – if you can find the time to feel anything, that is! Because while certainly exciting, this can also be a stressful time, full of surprises and shocks.

That said, you can make things feel a little more under your control with a smart, meticulous marketing plan. Even if you’re an already established business, you still need to work hard to make sure that your audience is aware of, and buys into, your new product and vision. This is most succinctly realised by generating the right buzz behind the product before, during, and after it launches.

How do you do just that? Here are 8 tips from industry insiders on how to generate a buzz around your new product.

Let The Media Get The Word Out For You

What better, more time efficient way to generate a buzz than by having established media outlets do it for you? By their very definition, these platforms have an established, significant following, and have often generated trust in their followers, readers and listeners. 

To encourage the media to get the hype going, you’ll need to distribute a press release, essentially a news brief that you send to media outlets. Once media outlets receive these, they have the choice of publishing the story on your behalf or not.

A press release should be short, concise, and informational. It should include all of the important details regarding your announcement which, in this case, is your new product or service, but should also be eye-catching, unique and interesting enough for the media outlet to want to promote the story.

This is news buzz in its simplest form. The more media outlets there are who publish your press release, the more beneficial it will be for you, too.

It’s best to use a two-tiered approach, here. Firstly, you can build up anticipation with a brief announcement before the product launches to start the ball rolling and gain momentum. Then, you submit another update on the launch date itself. Some even send out a third press release, relating to the early reaction to the product. Any publicity is good publicity, as they say.

Share Teasers On Your Platforms

It makes good business sense to tease product launches prior to their arrival, to build a buzz and a sense of anticipation, and even a touch of mystery, before the big reveal actually takes place. 

Instead of simply offering up your product for scrutiny during its first announcement to the world, entice your audience with very short but hefty teases that you can post on your social media platforms or on your website. This gives your followers more reason to stay up-to-date and intrigued by what you’re going to do next.

This will help to generate not only the buzz you need to sell your product, but also the right engagement for your business. It’s also a smart move to create a day-by-day countdown that leads to the product reveal. Stay consistent with the countdown, meaning you should post the updates at the same time of day each day, harnessing that sense of control and chaos which markets respond so well to.

Send Products To Influencers

Influencers aren’t only those much-maligned, Dubai dwelling folk who the Daily Mail seem particularly obsessed with. In fact, in some industries, their say holds a lot of sway, and it would be foolish to neglect this modern marketing method completely.

If there’s a trusted and popular influencer that’s in line with the core brand ideals of your company and its place within the industry, then it would be wise to work with these influencers specifically. If you’re launching a new skincare product, for example, then it’s essential that you send samples to beauty bloggers, DIY make-up tutorialists, and skincare experts for a review?

Of course, you have to be confident that your product is worthy of a positive review first, but if you have faith in your offering, then the reach and diversity of an influencer’s channels is crucial to generating a buzz. For more on the subject, here are 4 IDEAL reasons for brands to collaborate with influencers.

A New Landing Page

If you have a website that your audience uses for orders, then it would be wise to utilise landing pages and pre-orders to generate a feeling of exclusivity surrounding your product. Ideally, you’d create a new landing page for your website through which your audience can pre-order the product. This is fairly common practice because of the benefits it offers in terms of logistics and that feeling of it being a premium, desired product. 

Pre-ordering is a retail practice through in which people, essentially, reserve their slot for a product and pay for it upfront. The practice is effective at generating a buzz because people will think that the new product is particularly desirable because the company is confident enough to open pre-orders for it.

By allowing pre-orders for a product, you can get a broad measure of how big a success it can be before it actually launches. This can prevent under or over production of your product, which is a common problem that companies suffer from when launching new products or services.

Hold Contests & Competitions

People enjoy participating in contests and entering competitions online, providing a frivolous bout of escapism in an otherwise dull day. They’ll love doing so even more if the end reward is your new product. 

This works particularly well when marketing niche businesses which might still be something of a mystery to the wider target market. Pulling off a successful competition which sees engagement with a wide audience will help generate serious hype for your product, increasing its desirability and sense of exclusivity, and ensuring it sticks in the mind of consumers for longer. Moreover, it gives people more reason to tune in regularly to your platforms to get updates; a habit you, as a company, should look to nurture.

Some business owners choose to reward the winners of these competitions with the new product before its official launch date. This means the company has a testimony about the quality of the product when it’s still yet to arrive; an interesting angle to up the ante on that all-important exclusivity factor, don’t you think?

Release A Behind-The-Scenes Footage Of How It Is Created

People want to learn more about your product in a raw, unfiltered way. Increasingly, it’s via this ‘managed transparency’ that a sense of authenticity and connection is cultivated, and ultimately, loyalty is generated.

One of the best ways to do this is to release a video that details both the thought process and the actual process behind the creation of the product. This gives them the means to measure the quality of the product even before they get their hands on it, and understand that it comes from a place of hard work, struggle, and dedication, rather than it being a soulless product of the corporate machine. 

Leverage Product Sampling Strategically

One of the most effective yet underutilised tactics for generating product buzz is strategic sampling. Getting your product directly into the hands of potential customers creates a powerful, tangible connection that digital marketing alone can’t achieve.

Consider partnering with a specialised product sampling agency to distribute your offerings to targeted demographics. These agencies have refined methods for ensuring your samples reach the right people in the right contexts, maximising impact while minimising waste. Whether it’s through curated subscription boxes, event activations, or high-traffic location setups, a professional sampling campaign can generate authentic word-of-mouth marketing that’s invaluable for new product launches.

The beauty of strategic sampling is that it creates genuine user experiences, which often translate to social media mentions, honest reviews, and real customer feedback before your full launch. This approach not only builds anticipation but also gives you valuable insights for any final adjustments needed before the official release. Just be sure to time your sampling initiatives to align with your overall launch timeline for maximum effectiveness.

Avoid Revealing Too Much

As the owner and developer of the product, you’re probably excited to showcase it to the world as fast – and in as much detail – as you possibly can. However, your patience, and even your reticence, can actually be a blessing. 

You want to retain an air of mystery here, so avoid revealing too much about the product too far in advance as this can kill the hype behind it. Leave your audience wanting more, and they’ll do just that.

The Bottom Line

A product launch should not just be exciting for you, the business owner; it should also be exciting for your fans and followers. Fortunately, the modern marketing campaign is blessed with a rich variety of platforms and channels to exploit in order to have the widest reach and generate the loudest buzz, possible. Good luck!

And if you’re keen to assess the performance of your campaign and product on key indicators which don’t relate to sales alone, then check out this guide on how to tell if your digital marketing campaign is working.

Mocha Mousse: Breaking Design Rules With Pantone’s 2025 Colour Of The Year

In the ever-evolving world of interior design, there’s one annual announcement that consistently sends ripples through the creative community (and inspiration for a million articles such as this): Pantone’s Colour of the Year. 

And just in the nick of time, the colour authority has unveiled PANTONE 17-1230 Mocha Mousse as 2025’s defining shade – a sophisticated, warming brown hue that arrives at a pivotal moment when our relationship with home spaces continues to transform. Unlike the sometimes divisive selections of years past, this rich, earthy tone has garnered near-universal acclaim for its remarkable versatility and emotional resonance (and, in our case, for making us crave coffee ice cream). 

This isn’t just another brown. As Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains, Mocha Mousse “extends our perceptions of browns from being humble and grounded to embrace aspirational and luxe.” It’s a colour that simultaneously speaks to our collective desire for comfort while answering the call for understated luxury—a challenging balance that few hues manage to strike.

But let’s be honest—incorporating a new colour into your home can quickly veer into predictable territory. Another feature wall? Yawn. Some new cushions? Far from original. Instead, we’ve gathered some more gently inventive approaches to weaving this evocative, delicious hue into your living spaces, ensuring your home doesn’t look like a carbon copy of the next Mocha Mousse enthusiast’s abode.

The Bathroom: Spa-Like Sophistication

The bathroom presents unique opportunities for Mocha Mousse, particularly as this often clinical space evolves into a personal wellness retreat. The colour’s inherent warmth counteracts the cool, hard surfaces typically found in bathrooms while its association with earth and natural elements enhances the sensory bathing experience.

Bath Panel Revolution: Replace standard bath panels with painted beadboard in Mocha Mousse to add unexpected architectural detail and warmth to typically cold spaces. For a truly cohesive look, colour-match accents like soap dispensers or toothbrush holders.

Vertical Accent Strips: Rather than tiling entire walls, create vertical accent strips of Mocha Mousse tiles interspersed with lighter neutrals. This technique draws the eye upward, making ceilings appear higher while adding rhythm to the space. It’s particularly effective in shower enclosures where it creates a waterfall-like visual effect.

Inverted Feature Zones: Invert the typical feature wall approach by using Mocha Mousse on all walls except behind key fixtures like vanities or baths. This creates a framing effect that highlights these areas while maintaining the warmth of the colour throughout the rest of the space.

Grout as Accent: For those already committed to neutral tiles, consider the revolutionary approach of Mocha Mousse grout lines. This unexpected application creates a subtle grid pattern that adds definition and warmth without overwhelming the space. This technique is particularly effective with large-format white tiles where the grout lines become an intentional design feature rather than a necessary evil.

Ceiling Treatment: In bathrooms with adequate ventilation, a Mocha Mousse ceiling creates a particularly cocooning effect during bathing. When paired with strategically placed uplighting, the ceiling seems to recede and expand simultaneously, creating a meditative atmosphere ideal for relaxation.

The Living Room: Unexpected Applications For Everyday Spaces

The living room has long suffered from design conservatism—neutrals on neutrals with perhaps a ‘pop of colour’ if one is feeling particularly adventurous. Mocha Mousse offers an opportunity to break this cycle without veering into visual chaos.

The Fifth Wall Celebration: While everyone obsesses over their four walls, ceiling personalisation remains criminally overlooked. A Mocha Mousse ceiling creates an intimate, cocooning effect that draws the eye upward and makes even modest ceiling heights feel intentional rather than limiting. Pair with lighter walls for a sophisticated inversion of traditional design rules.

Frame The View: Rather than painting entire walls, paint just your window and door frames in Mocha Mousse, creating architectural definition that draws the eye to transitions and openings. This technique transforms mundane functional elements into deliberate design statements while using minimal paint. 

Textile Layering Revolution: Abandon the predictable cushion approach and instead experiment with broader sofa styling by unexpectedly layered textiles in varying shades of brown. A Mocha Mousse wool throw draped over a slightly lighter linen sofa cover, accented with both darker and lighter cushions, creates a tonal landscape that adds sophisticated depth. 

The Kitchen: A Sensorial Revolution

The kitchen offers a playground for experimentation with Mocha Mousse, particularly as this space increasingly doubles as a hub for both nourishment and socialisation. The colour’s association with comforting food experiences—chocolate, coffee, baked goods—makes it surprisingly appetising in culinary contexts, contradicting the old design adage that browns should be avoided in food preparation areas.

Rhythmic Cabinetry: Forget the all-or-nothing approach to cabinet painting. Instead, create a rhythmic pattern by alternating Mocha Mousse cabinets with complementary tones. Think of your cabinets as a musical composition—you need rests between notes. Alternating every third cabinet in Mocha Mousse, particularly in larger kitchens, creates visual interest without overwhelming the space.

The Unexpected Island: Rather than applying the colour to vertical surfaces, save it exclusively for your kitchen island, particularly the sides rather than the worktop. This draws attention to the gathering place while keeping workspaces bright and functional. For added dimension, consider a graduated effect where the colour deepens toward the floor.

Culinary Colour-Blocking: In open shelving, paint only the backs of cabinets in Mocha Mousse while keeping shelves themselves in contrasting tones. This creates depth and allows your culinary tools and dishware to stand out dramatically. This approach is particularly effective with white ceramics or glassware collections.

Illuminated Accents: Under-cabinet lighting takes on new sophistication when it washes over Mocha Mousse surfaces. The warm light interaction emphasises the colour’s rich undertones and creates a particularly inviting ambiance for evening gatherings.

The Bedroom: Psychological Comfort Zones

In the bedroom, Mocha Mousse offers more than aesthetic appeal—it provides psychological benefits as well. Earthy tones can lower stress levels, making them ideal for sleep spaces. Unlike stark neutrals that can feel clinical or dark colours that can feel heavy, this particular brown hits the sweet spot of being simultaneously grounding and gentle.

The Envelope Technique: Rather than the predictable feature wall behind the bed, consider enveloping just the sleeping nook in Mocha Mousse. Paint the wall behind the bed and extend it one metre along each adjoining wall, creating a embracing zone that subtly designates the sleeping area without hard boundaries. This technique is especially effective in studio apartments or larger bedrooms.

Painted Fabric Headboards: For the adventurous, fabric paint specifically formulated for upholstery can transform an existing light-coloured headboard into a Mocha Mousse statement piece. The slight stiffening of the fabric creates an interesting textural element that standard upholstery lacks.

Shadow-Line Detailing: Create an architectural feature by painting a horizontal band of Mocha Mousse around the room approximately two-thirds up the wall. This technique, borrowed from heritage properties, adds architectural interest to plain rooms while creating a visual lowering of the ceiling that enhances intimacy.

Gradient Bedding: Rather than solid-coloured bedding, experiment with ombré or gradient textiles that transition from Mocha Mousse to lighter complementary tones. This creates movement and interest without the fussiness of patterns.

Complementary Colour Alchemy

One of Mocha Mousse’s greatest strengths is its remarkable compatibility with other colours, creating combinations can be applied in interesting ways:

Sage Green: The combination of Mocha Mousse with sage green creates a sophisticated nature-inspired palette that works brilliantly in unexpected applications like inside cupboards or on furniture undersides. 

Dusty Blue: Mocha Mousse finds a perfect partner in dusty blue tones. Try this combination in 70/30 proportions (70% Mocha Mousse, 30% dusty blue) for a sophisticated take on the earth-and-sky motif that feels both grounding and uplifting.

Terracotta: When combined with terracotta, Mocha Mousse participates in a warm, unified palette that evokes Mediterranean sophistication. Rather than using these colours in equal measure, try a 60/30/10 approach, with 60% neutral base (like cream), 30% Mocha Mousse, and 10% terracotta as an accent.

Unexpected Black Accents: For a surprisingly contemporary edge, pair Mocha Mousse with matte black accents in strategic, unexpected places like window hardware, light switches, or the legs of furniture. This combination elevates the colour from comfortable to decidedly sophisticated.

Texture As A Colour Amplifier

The sensorial quality of Mocha Mousse isn’t limited to its visual impact—texture plays a crucial role in maximising its effect. By varying texture while maintaining colour consistency, you can create spaces with tremendous depth without relying on stark colour contrasts.

Textural Juxtapositions: Combine dramatically different textures in the same Mocha Mousse tone—think glossy wall paint against matte floor tiles, or smooth leather furniture against nubby bouclé cushions. This creates a sophisticated monochromatic look with tremendous visual interest. For those seeking to incorporate living elements, consider how the rich brown backdrop makes green wall art and plants stand out with particular vibrancy, creating natural focal points throughout your space.

Plaster Experimentation: Textured plaster techniques like tadelakt or Japanese clay finishes in Mocha Mousse create walls with tremendous depth that change appearance throughout the day as light shifts. Unlike flat paint, these finishes invite touch and create a multisensory experience.

Split-Finish Furniture: Commission or DIY furniture that combines Mocha Mousse in different finishes—perhaps a sideboard with matte doors and glossy top, or dining chairs with velvet seats and lacquered frames, all in carefully matched Mocha Mousse tones.

Thread Count Contrasts: In bedding, combine different weights of Mocha Mousse textiles—perhaps heavyweight linen sheets with lightweight sateen pillowcases—to create subtle distinction within a unified colour scheme.

Seasonal Adaptation Without Replacement

Unlike colours with strong seasonal associations, Mocha Mousse transitions elegantly throughout the year with minimal adjustment needed. This adaptability makes it a particularly savvy investment for those looking to minimise seasonal decor overhauls.

Summer Lightening Techniques: In warmer months, Mocha Mousse spaces can be lifted with natural elements like dried grasses, bleached woods, and textural linens. These additions maintain the colour scheme while introducing elements that feel appropriately seasonal.

Winter Deepening Strategy: As temperatures drop, introduce deeper complementary tones like burgundy or forest green through easily changeable elements such as botanicals, book displays, and small textiles. These additions enhance Mocha Mousse’s inherent warmth without fighting against it.

Transitional Metallics: Between seasons, metallic accents can ease transitions—copper and gold for autumn, silver and chrome for spring. These reflective elements add dimension without requiring commitment to new colour schemes.

The Bottom Line

By approaching this colour with creativity and a willingness to break conventional design rules, you can ensure your interpretation of 2025’s defining hue remains distinctly, refreshingly yours.

Do Sleepy Teas Actually Work? The Science Behind Your Bedtime Brew

Curling up with a warm cup of tea of an evening is a bedtime ritual many of us cherish. Beyond the comfort of the routine itself, certain so-called ‘sleepy teas’ promise to help us drift off into a peaceful slumber. But do these bedtime brews actually deliver on their drowsy promises, or are we simply being lulled by clever marketing?

In a world where sleep quality seems increasingly elusive (though not actually a modern phenomenon, and even potentially an evolutionary tool), it’s no wonder that sales of sleep-promoting teas have surged in recent years. 

Visit any supermarket or health food shop and you’ll find entire shelves dedicated to herbal concoctions with names like ‘Night-time Blend’, ‘Sweet Dreams’, or ‘Sleepytime’, and soothing hues of purple and putty. 

These products, often adorned with images of crescent moons and drowsy bears, have become a multimillion-pound industry. But as we reach for these soothing solutions, it’s worth examining what’s actually in our mug and whether science supports the claims printed on those beautifully designed boxes.

The Popular Players in Sleepy Tea

Most sleep-promoting teas contain a combination of herbs traditionally used for their calming properties:

  • Chamomile: Perhaps the most famous sleep-inducing herb, with a gentle, apple-like flavour
  • Valerian root: Known for its earthy (some might say pungent) aroma and sedative effects
  • Lavender: Beloved for its soothing fragrance and anxiety-reducing properties
  • Passionflower: A traditional remedy for restlessness and mild anxiety
  • Lemon balm: A member of the mint family with calming effects
  • Magnolia bark: Used in traditional Chinese medicine for sleep support

Read: 5 herbal teas to drink when facing the menopause

What Does The Science Say?

The evidence behind these herbal remedies varies considerably:

Chamomile contains apigenin, a compound that binds to benzodiazepine receptors in the brain, potentially producing mild sedative effects. Studies show mixed results, with some suggesting modest improvements in sleep quality rather than dramatically shortened time to fall asleep.

Valerian root has the strongest scientific backing among sleepy tea ingredients. It appears to increase levels of GABA (gamma-aminobutyric acid), a neurotransmitter that inhibits brain activity. Several clinical trials suggest it may help people fall asleep faster and improve sleep quality, though results aren’t unanimous.

Lavender shows promising results particularly for anxiety reduction, which can facilitate sleep. Its effects may be more pronounced through aromatherapy than ingestion, however.

Passionflower is one of the key ingredients in the sleepy teas from Cydno, a favourite in the IDEAL late night office. It  has demonstrated modest sedative effects in some studies.

Lemon balm has shown potential for reducing stress and promoting relaxation.

The Power Of The Tea-Making Ritual

Perhaps one of the most overlooked aspects of sleepy teas is the ritual itself. The act of preparing your bedtime brew can be just as beneficial as the herbs within it. This therapeutic process involves multiple senses and mindful actions:

The whistle of the kettle, the gentle unfurling of tea leaves, the rising steam carrying delicate aromas—these sensory experiences create a powerful transition between the busyness of day and the stillness of night. Neuroscientists suggest that such consistent pre-sleep routines help regulate our circadian rhythms by cueing the brain that it’s time to wind down.

The Japanese concept of ‘tea meditation’ captures this idea perfectly. The deliberate, unhurried preparation becomes a form of mindfulness practice, drawing attention away from racing thoughts and into the present moment. This mental shift naturally lowers cortisol levels and promotes the production of melatonin, your body’s natural sleep hormone.

Many sleep specialists now recommend establishing consistent bedtime rituals precisely because they create both psychological and physiological readiness for sleep. The tea-making process offers a perfect template: it requires just enough attention to distract from worries without demanding so much focus that it becomes stimulating.

Read: A master guide to brewing Japan’s most revered green tea

The Caffeine Consideration

One clear benefit of herbal sleepy teas is what they lack: caffeine. Unlike black or green tea, herbal infusions are naturally caffeine-free, making them suitable for evening consumption without disrupting sleep cycles.

Should You Steep for Sleep?

While the evidence doesn’t suggest that sleepy teas will knock you out like a pharmaceutical sleep aid, they may offer gentle support for your natural sleep cycle, particularly when combined with good sleep hygiene practices.

For those struggling with occasional sleep difficulties, a bedtime tea ritual might be worth incorporating—with realistic expectations. The effects are likely to be subtle rather than dramatic, and individual responses may vary considerably.

If you’re dealing with persistent insomnia or serious sleep disorders, however, sleepy teas shouldn’t replace proper medical advice. They’re best viewed as a complementary approach rather than a complete solution.

The Bottom Line

Sleepy teas offer a gentle, natural approach to supporting better sleep, with minimal risk of side effects for most people. While they may not work miracles, the combination of mildly sedative herbal compounds and the relaxing ritual of a warm bedtime beverage creates a perfect partnership for preparing both body and mind for rest.

So go ahead—put the kettle on, steep your favourite blend, and savour the moment of calm before sleep. Even if the herbs don’t send you directly to dreamland, the ritual itself might be just the ticket for a smoother journey there.

Recipe: The Ideal Whipped White Chocolate Matcha Latte

The Whipped Matcha, a luxurious twist on the Dalgona coffee, offers a sophisticated but less caffeinated alternative that’s both visually stunning and delightfully creamy. Unlike its coffee counterpart, whipped matcha requires a slightly different approach to achieve that perfect, fluffy consistency. This version combines the earthy, complex flavors of high-grade matcha green tea with the smoothness of white chocolate to create a stable, cloud-like foam that sits beautifully atop a bed of cold milk. The addition of white chocolate not only helps stabilise the foam but also adds a subtle sweetness that complements the matcha’s natural slight bitterness.

Whipped White Chocolate Matcha (Dalgona Matcha) Recipe

Ingredients

  • 2 tablespoons of sifted high-grade matcha powder
  • 2 tablespoons white chocolate, melted and slightly cooled
  • 1/4 cup heavy whipping cream
  • 1 or 2 teaspoons granulated sugar (depending on how sweet you want the drink)
  • 1 cup cold milk of choice
  • Ice cubes

Instructions

  1. Begin by melting the white chocolate using a double boiler or in short bursts in the microwave until just smooth. Let it cool slightly but remain fluid. Alternatively, to melt the chocolate in a bain marie, place the chocolate in a bowl over a pot of simmering water.
  2. In a medium mixing bowl, add the chocolate, heavy whipping cream and granulated sugar
  3. Using an electric mixer, whip the mixture on medium-high speed for 3-4 minutes until stiff peaks form and the mixture is light and fluffy.
  4. Add the sifted matcha powder to the mix color should be a vibrant, pale green.
  5. Fill a tall glass with ice cubes and cold milk of your choice.
  6. Carefully spoon or pipe the whipped matcha mixture on top of the milk.
  7. Serve immediately with a sprinkle of matcha powder on top if desired.

Ideal Tips

  • Use high-quality matcha powder for the best color and flavor
  • Make sure all ingredients are very cold except for the initial water for matcha
  • Don’t overwhip the mixture as it can become grainy
  • The white chocolate helps stabilize the foam and prevents it from deflating quickly
  • Serve immediately for the best texture and presentation

Now here’s why is matcha so good for you and what is it good for...

Recipe: The Ideal Whipped Dalgona Coffee

Ideal for those moments when you want something more special than your regular coffee routine…

Fancy a cloud of bittersweet coffee cream topping your choice of iced milk? Hey, who doesn’t?

Dalgona coffee, also known as whipped coffee or beaten coffee, originates from South Korea but is inspired by the Indian beverage “phenti hui coffee” and tastes similar to a Korean toffee-like candy called “dalgona”, hence the name. The drink features a distinctively thick, creamy, and cloud-like coffee foam that sits atop cold milk, creating a beautiful layered effect.

Don’t turn your nose up at the use of instant coffee in this recipe, and no, you can’t use ground coffee instead. The science behind why instant coffee is essential lies in its unique composition – instant coffee contains specific additives and processed carbohydrates that act as stabilisers, helping create and maintain that signature foam structure. Ground coffee, no matter how finely processed, lacks these crucial elements and won’t achieve the same mesmerising whipped texture.

When sipped, Dalgona coffee presents an intriguing flavour journey – the initial taste brings forward coffee’s natural bitter notes, which then gracefully transition into a sweet, almost caramel-like aftertaste. This complexity, combined with its impossibly velvety texture, creates an almost addictive drinking experience. The foam’s cloud-like consistency slowly melts into the milk below, transforming each sip into a progressively creamier adventure that keeps you coming back for more. It’s this perfect balance of bitter and sweet, combined with the fascinating textural evolution, that has made this drink a global sensation.

Dalgona coffee is perfect for those moments when you want something more special than your regular coffee routine. It’s ideal for lazy weekend mornings when you have time to whip up something indulgent, or as an impressive treat when hosting friends for brunch. The drink works wonderfully as a summer refresher, with its iced milk base providing cool relief on hot days, while the rich coffee foam makes it satisfying enough to feel like a dessert.

Dalgona Coffee Recipe

Ingredients (Serves: 1)

  • 2 tablespoons instant coffee
  • 2 tablespoons granulated sugar
  • 2 tablespoons hot water
  • 1 cup cold milk (you can use dairy, soy, oat or another plant based milk)
  • Ice cubes

Instructions

  1. In a medium bowl, combine the instant coffee, sugar, and hot water.
  2. Using an electric hand mixer or whisk, beat the mixture vigorously for 3-5 minutes until it becomes thick and forms stiff peaks. The color should change from dark brown to a light caramel shade, and the mixture should be glossy and hold its shape.
  3. Fill a tall glass with ice cubes and cold milk, leaving about an inch of space at the top.
  4. Carefully spoon the whipped coffee mixture on top of the cold milk.
  5. Serve immediately, either stirred together or left layered for an impressive presentation.

Ideal Tips

  • Use only instant coffee (not ground coffee) for the crucial stabilizing additives that create the foamy texture
  • Some of your favourite instant coffee brands that are ideal for this recipe include  London Nootropics mojo,Café Direct Machu Picchu and Carte Noire classique instant. For a decaffinated version try Whole Earth Foods Wake Up.
  • The key to success is equal ratios of all ingredients (1:1:1)
  • Whisking by hand is possible but will take 8-10 minutes of vigorous beating
  • For best results, use very hot water to help dissolve the coffee and sugar completely
  • If you find it too sweet, you can reduce the sugar slightly, but keep in mind this may affect the foam’s stability

The finished drink should have a striking two-tone appearance with a thick, creamy coffee layer floating on top of the white milk, just as shown in the final image of the sequence.

Now, here are 6 of the best summer coffees, IDEAL for a caffeine hit when the weather’s hot. 

Recipe: Cheat’s Tiramisu With Whipped Mascarpone Cream

Ideal for an after-dinner treat that you can whip up quickly…

The perfect solution for when you’re craving the rich, indulgent flavours of tiramisu but don’t have time for the traditional version, this simplified recipe captures all the beloved elements of the classic Italian dessert – coffee-soaked ladyfingers (ooh, matron), creamy mascarpone, and a dusting of cocoa – but comes together in a fraction of the time. By skipping the raw eggs and lengthy setting time of authentic tiramisu, this ‘cheat’s’ version delivers instant gratification without compromising on taste.

The combination of velvety whipped mascarpone cream, coffee-infused biscuits, and bitter cocoa creates an elegant dessert that’s impressive enough for guests yet simple enough for a weeknight treat. Whether served as individual portions or family-style, this quick tiramisu is proof that sometimes shortcuts can be just as delicious as the long way around.

Cheat’s Tiramisu Recipe

Ingredients

  • 1 package ladyfingers (savoiardi)
  • 2 cups mascarpone cheese, room temperature
  • 1 cup heavy whipping cream
  • 1/4 cup powdered sugar
  • 1 cup strong coffee or espresso, cooled
  • Cocoa powder for dusting
  • Fresh mint leaves for garnish (optional)

Instructions

  1. Prepare the Coffee:
    • Brew strong coffee or espresso and let it cool completely
    • Pour into a small serving vessel for dipping
  2. Make the Cream Filling:
    • In a large bowl, whisk mascarpone until smooth
    • In a separate bowl, whip heavy cream with powdered sugar until stiff peaks form
    • Gently fold the whipped cream into the mascarpone until well combined
  3. Assemble:
    • Quickly dip each ladyfinger into the coffee (don’t soak them or they’ll fall apart)
    • Arrange the dipped ladyfingers in a layer on your serving plate
    • Spread or pipe a generous layer of the mascarpone cream mixture over the ladyfingers
  4. Finish:
    • Using a fine-mesh sieve, dust the top generously with cocoa powder
    • Garnish with a small mint leaf if desired (sorry to all the Nonnas)
    • Serve immediately or refrigerate for 1-2 hours to allow flavors to meld

Ideal Tips

  • Keep the coffee dip quick to prevent the ladyfingers from becoming too soggy
  • The mascarpone should be at room temperature for smooth mixing
  • You can make individual portions as shown in the photos or layer in a serving dish
  • This recipe can be prepared up to 24 hours in advance

9 Compelling Reasons To Cycle More

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There’s just not enough hours in the day, it seems. Between getting to and from work, to the working day itself, getting home, cooking tea, doing some housework, catching up on the latest episode of your favourite show so no one in the office can spoil it for you…aaah we’re exhausted just listing it! With so many plates spinning, as well as trying to remember to get your five-a-day and drink enough water, it’s no wonder many of us feel we don’t have the time or energy to squeeze into our gym gear and squeeze in a workout.

But here’s the thing. What if we were to say that by simply altering your routine, you’ll be able to incorporate enough exercise into your life to keep you fit, healthy and full of vigour? The best way to do this, we think, is through cycling. Simply replace the daily commute, the thrice weekly trip to the shops, the drive for pleasure at the weekend, and more, with a trip out on two wheels. Here are some seriously compelling reasons why you should…

A Boost To Mental Wellbeing

Cycling isn’t just a quick and enjoyable way to get from one place to another. It can also help with your mental wellbeing. Indeed, research collated by British Cycling demonstrates significant mental health benefits from regular cycling. Studies show cyclists experience improved mood, reduced anxiety, and greater life satisfaction—with 18% more daily cyclists reporting happiness compared to those who’ve stopped cycling. The activity offers versatile mental health support: outdoor cycling provides revitalisation that indoor exercise can’t match, its aerobic nature reduces anxiety, and it can be enjoyed either socially or solo.

As a practical stress-reliever, cycling fits seamlessly into daily routines without disruption, with research confirming commuters who cycle experience lower stress levels. This accessibility makes cycling particularly effective for long-term wellbeing, as studies indicate integrating exercise into daily life improves overall mood more effectively than isolated workout sessions.

It’s Sociable

Although it’s a traditionally a seat for one, cycling can be as sociable as you like. Former hour record holder Graeme Obree commented to Cycling Weekly that “getting out and riding will help [people suffering from depression] … Without cycling, I don’t know where I would be.” Much of this is due to the social aspect, with clubs and events up and down the country offering a much needed chance to many to meet new people.

As bike accessory connoisseurs Time to Ride illuminate, this sense of community extends to the commute; you’ll find an increased camaraderie with others in the office who choose to do the journey on two wheels. Before you know it, you’ll be discussing best routes and places to lock up your bike with colleagues over a pint.

BIKE CLUB

You’ll Lose Weight & Get Toned

If you’re seeking some weight loss too, good news; cycling can burn in the region of 500 calories per hour, depending on factors such as weight and intensity. It’s also a brilliant muscle-builder, so if you’re looking to tone up, cycling has you covered.

…& Increase The Likelihood Of Living Longer

That’s without mentioning the improvements to a person’s overall health from cycling. Cycling is noted to contribute towards reducing the risk of cancer and heart disease, as well as improving your lung health. It is also known to aid in getting a good night’s sleep, and even increase your brain power! Get smart and get fit, all while getting to work. Does your car offer that?

RIFING A BIKE

It Might Make Your Commute Quicker

Speaking of your car, you might worry about the speed in which you’ll get to work on a bike compared to your car or public transport routes. But cycling to work could actually be a quicker method than driving, depending on the distance and the traffic. Always hitting the rush hour or stuck in traffic? A bike can give those problems a swerve.

Improved Physical Health Beyond Weight Loss

Cycling doesn’t just help with weight loss and toning—it offers comprehensive physical health benefits. Regular cycling strengthens your cardiovascular system, reducing the risk of high blood pressure and type 2 diabetes. It also improves joint mobility without putting excess strain on your knees and hips, making it an excellent low-impact exercise option for people of all ages.

Your immune system gets a boost too, with studies showing that moderate, regular cycling can reduce sick days by strengthening your body’s natural defenses against common illnesses.

Environmental Impact That Makes A Difference

Making the switch from driving to cycling for short journeys has a significant positive environmental impact. By choosing your bike instead of your car for trips under 5 miles, you can reduce your carbon footprint dramatically. A typical car emits about 4.6 metric tons of carbon dioxide per year, while cycling produces, somewhat obviously, none. Over a year, replacing just 50% of your short car journeys with cycling could prevent approximately half a ton of carbon dioxide from entering the atmosphere. It’s a simple way to make a meaningful contribution to fighting climate change while enjoying all the personal benefits cycling offers.

A Budget Friendly Option

So, by cycling to work, you could potentially make your commute shorter, healthier, and more enjoyable. But it can also save you money! Cyclescheme.co.uk presented the following scenario: a cyclist travels a total of 10 miles to get to and from work. Taking holidays out of the example, in a 48-week year the cyclist would cover 2,400 miles. In fuel costs, this would be around £320, based on the fuel prices of that year (2011). Given the surge in fuel prices in the last ten years, you can imagine how much that saving has increased.

 

Where Durham Meets Yorkshire: The Quiet Charm Of Darlington

We don’t think we’ll be offending anyone when we say that Darlington doesn’t make most travellers’ must-visit lists. 

This northeastern market town in County Durham – not Yorkshire, though its proximity to the border and historical connections often cause confusion – lacks the Instagram fame of York or the literary connections of Haworth. Situated on the River Skerne, a tributary of the Tees which forms the historical boundary between Durham and Yorkshire, Darlington occupies a unique position that has shaped its development through centuries.

The town’s strategic location made it an important market centre since medieval times, but it was the dawn of the railway age that truly defined Darlington’s character. Today, visitors find a place that balances industrial heritage with pockets of natural beauty, architectural interest, and cultural significance. What it offers above all is a refreshing authenticity and genuinely surprising attractions that reward those willing to look beyond the guidebook highlights of northern England. 

The Railway Revolution Started Here

In 1825, Darlington changed the world. The Stockton and Darlington Railway – the first public railway to use steam locomotives – began operation here, kickstarting the railway age. 

Today’s Hopetown museum (formerly the Head of Steam museum) occupies the original North Road Station building. Unlike many overwrought transport museums, this one keeps things focused and fascinating.

© James Petts

The original 1825 trackbed is accessible for visitors to walk along, providing a tangible connection to this revolutionary moment in transport history. The museum houses Stephenson’s Locomotion No.1, but also tells the stories of ordinary railway workers who helped change the course of industrial development.

The museum cafe serves proper tea in sturdy mugs, and the small shop sells railway memorabilia that somehow avoids being tacky. Time your visit for one of their steam days when the smell of coal smoke and the hiss of steam engines bring the past roaring back.

A Park That Locals Actually Use

South Park isn’t just a tourist attraction – it’s where Darlington lives. On summer evenings, families spread picnics near the bandstand, teenagers practice skateboard tricks, and elderly couples walk methodically around the lake. The Victorian park retains much of its original character without feeling like a museum piece.

The park opened in 1851, making it one of the earliest Victorian parks in the northeast. Its bandstand has been recently restored to its original splendour, hosting brass band concerts throughout summer months. The lake remains a focal point, with rowing boats available for hire in warmer weather.

The aviary houses a collection of surprisingly vocal budgies and cockatiels, while the surrounding gardens maintain their formal Victorian layout with seasonal bedding displays that change throughout the year.

The Market Hall: Not Yet Gentrified

While farmers’ markets elsewhere have gone upmarket with artisanal sourdough and £6 cupcakes, Darlington’s indoor market remains stubbornly unpretentious. On Saturdays, the hall fills with stallholders selling everything from black pudding to bed sheets. And hey, you can still score a six quid sourdough too, if you like…

© diamond geezer

The market dates back to the 12th century, though the current Victorian hall was built in 1863. Recent refurbishments have maintained its character while improving facilities. Cheese stalls offer samples of Wensleydale (cracking cheese, Gromit) alongside more continental varieties, butchers display locally sourced meats, and fabric sellers continue a textile tradition that spans generations.

The market’s food court keeps things simple and satisfying with hearty local fare. Look for bacon sandwiches made with thick-cut, locally produced bacon on floury baps with a thick slab of butter, best enjoyed with a mug of strong Yorkshire tea. When in, erm, Rome and all that…

Beyond Darlington: Roman Footsteps At Piercebridge

Just four miles west of town, Piercebridge hides one of northern England’s less-visited Roman sites. Unlike the crowds at Hadrian’s Wall, you’ll often have this former fort and river crossing to yourself.

The River Tees has shifted course since Roman times, revealing fascinating glimpses of the old bridge foundations. Amateur archaeologists regularly make small discoveries along the riverbank – Roman coins, pottery fragments, and various artifacts that connect visitors directly to the past.

© Monika

The George Hotel incorporates stones from the fort in its walls. Stop for a pint in its low-beamed bar where a small display showcases artifacts found in the vicinity. The 17th-century coaching inn stands directly on the line of Dere Street, the major Roman road that once connected York to Scotland, making it a particularly atmospheric spot to contemplate the layers of history beneath your feet.

Read: 12 of the UK’s best rambles for an active 2025

The Strange Glory Of The Bowes Museum

Twenty minutes’ drive southwest brings you to Barnard Castle (ahem – yes, that place) and the utterly incongruous Bowes Museum – a French château dropped improbably into the Durham countryside. Built by John and Joséphine Bowes in the 19th century, it houses an eclectic collection that reflects their magpie tastes.

© Billy Wilson

The museum’s famous Silver Swan automaton performs just once daily at 2pm. Dating from 1773, this silver bird appears to catch and eat small fish from a stream of glass rods. The performance lasts barely 40 seconds, but people queue for half an hour to witness it. The mechanical marvel draws visitors from around the world, particularly from Japan, where its delicate movements and craftsmanship are especially appreciated.

The museum holds significant collections of European fine and decorative arts, including paintings by Goya, El Greco and Canaletto. The fashion and textile galleries display garments from the 17th century onwards, providing insights into changing styles and social history.

The museum’s café serves excellent scones with local jam. Take yours out to the terrace if weather permits – the view across the formal gardens to the market town beyond is worth lingering over.

High Force: The North’s Greatest Waterfall

The drive to High Force takes you deep into the heart of Teesdale, past dry stone walls and sheep that stare balefully as you pass. England’s largest waterfall might lack the scale of its Scottish counterparts, but what it lacks in height it makes up for in sheer power.

The waterfall dramatically plunges 21 metres over the Whin Sill, a layer of dolerite rock that runs through the North Pennines. After heavy rain, it becomes a thundering torrent; during drier periods, it divides into separate falls that reveal the underlying rock structure. The changing character of the falls makes repeat visits worthwhile throughout the seasons.

© Mick C

Visit on weekdays to avoid crowds, and take the longer forest trail that approaches from above rather than the direct path from the car park. The woodland is home to roe deer and red squirrels, though you’ll need sharp eyes and patience to spot them. The surrounding area forms part of the North Pennines Area of Outstanding Natural Beauty, with numerous walking trails ranging from gentle riverside strolls to more challenging upland hikes.

Where To Stay & Eat

Darlington’s accommodation ranges from basic to comfortable rather than luxurious. The Mercure King’s Hotel occupies a handsome town centre building with decent-sized rooms and attentive staff. For something more characterful, try Walworth Castle Hotel, a genuine 12th-century castle converted into a family-run hotel without sacrificing its historical quirks.

For a truly distinctive stay, head to Kip and Nook at Howden Hill, located across the River Tees in Yorkshire proper. These Yorkshire cabins with hot tubs offer a luxurious countryside retreat while remaining within easy reach of Darlington’s attractions. Each cabin provides stunning views across the Tees Valley, combining contemporary design with rural tranquility.

For dining, avoid the predictable chains on High Row and head ten minutes south to The Bay Horse in Hurworth on Tees. The restaurant dates back to the 15th century when it served as a coaching inn, though today’s dining experience is thoroughly contemporary. The menu showcases refined modern British cooking with clear respect for classical techniques. In summer months, the garden terrace provides a splendid setting for al fresco meals, while winter visitors can warm themselves beside the pub’s open fire. 

The local dining scene continues to evolve, with a number of independent restaurants focusing on regional ingredients. The historic market town of Yarm, just a short drive away, offers additional dining options in a picturesque setting along its wide High Street.

image via @BayHorseHurworth

Getting There & Around

Darlington’s railway station sits on the East Coast Main Line, with direct services from London King’s Cross (2.5 hours), Edinburgh (2 hours), and most major northern cities. The town centre is compact enough to explore on foot, but you’ll need a car to properly discover the surrounding area. Local buses reach most nearby villages, but services thin out dramatically after 6pm.

It’s worth noting again that while Darlington itself sits in County Durham, crossing the River Tees to the south takes you into Yorkshire. This border placement means visitors can experience both counties’ distinct characteristics, from Durham’s industrial heritage to Yorkshire’s dramatic landscapes. Result!

Transform Your Living Space: The Art Of Sofa Styling

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The sofa stands as the silent protagonist in the narrative of your home – that faithful confidant who cradles you after exhausting days, plays host to cinematic weekends, and embraces your guests with open arms. Yet how curious that many of us invest considerable thought and resources in selecting the perfect sofas only to abandon their expressive potential thereafter.

‘Sofa styling’ – what a curiously powerful concept. It’s the delicate choreography of elements that surround and adorn your most-used piece of furniture, transforming it from mere functional necessity into the beating heart of a cohesive, aesthetically considered environment. This thoughtful curation exists in that beguiling space between formal interior design and the ineffable comfort of everyday living, ensuring your personal sanctuary not only reflects your aesthetic sensibilities but remains utterly, deliciously liveable.

Why does this matter so profoundly? Beyond the obvious visual pleasure, a stylish, styled sofa creates an emotional resonance within your four walls. It whispers of care and intention, invites languid relaxation, and quietly influences your mood with each entrance into the room. Rather like that perfect ensemble that makes you feel inexplicably composed and confident, a lovingly styled sofa elevates not merely your space, but your very experience within it.

There’s A Genuine Art To Colour Coordination

The colour palette you select doesn’t merely decorate your space – it sets the very emotional tenor of your living environment. When considering how to adorn your sofa, contemplate the relationship between its hue and the surrounding tableau. For a harmonious aesthetic, embrace cushions and throws in complementary shades that delicately echo accent colours from elsewhere in your room.

A sofa in neutral territory offers the most divine versatility – those lovely creams, greys, and taupes – providing a pristine canvas for seasonal transformations. Introduce warmth as autumn leaves begin to fall with burnt orange and deep burgundy accents, then transition to cool blues and verdant greens when summer’s light lengthens the days. For those bold souls who’ve embraced a colourful sofa, consider the thrill of contrast with cushions in opposing tones on the colour wheel, or create beguiling depth with varying shades within the same exquisite colour family.

Do remember that texture plays every bit as crucial a role as colour – perhaps even more so. A monochromatic scheme springs gloriously to life when you juxtapose velvet against linen, wool against silk, all within the same colour family. This creates a visual feast through tactile variation rather than mere chromatic diversity.

The Language Of Cushion Arrangement

The humble scatter cushion is perhaps your most powerful styling tool when it comes to sofa decoration. The key lies in thoughtful arrangement and considered selection.

For a classic, elegant look, place larger cushions (50-60cm) at the back of each corner, followed by medium-sized cushions (40-45cm), finishing with smaller accent cushions (30-35cm) at the front. Odd numbers work particularly well – try arrangements of three or five for each side of the sofa.

When selecting cushions, consider mixing patterns with solids. A fail-safe formula is to choose one large-scale pattern, one small-scale pattern, and one solid colour that features in both patterns. This creates cohesion without appearing too contrived.

Don’t be afraid to experiment with shapes beyond the standard square. Rectangular lumbar cushions provide excellent lower back support while adding visual interest, while round or bolster cushions can soften the angular lines of modern sofas.

Throws: Not Simply Tossed, But Thoughtfully Draped

A carefully placed throw blanket transforms both the look and feel of your sofa. Rather than simply folding a blanket over the arm (though this classic approach certainly has its place), consider these styling alternatives…

For a casual, lived-in look, drape the throw diagonally across one corner of the sofa, allowing it to cascade naturally. For a more structured appearance, fold the throw into thirds lengthwise and place it across the centre of the sofa, or neatly across the back.

Choose throws that complement your existing colour scheme while adding textural interest – a chunky knit throw adds wonderful dimension to a smooth leather sofa, while a silky throw can bring elegance to a textured fabric sofa.

When Sofas & Wall Art Engage

Your sofa doesn’t exist in isolation – it should engage in visual conversation with the surrounding elements, particularly any artwork on nearby walls. The relationship between your sofa and wall art can anchor your entire room design.

Consider hanging art that picks up colours from your sofa or its accessories. The artwork doesn’t need to match perfectly, but should feel connected through complementary hues or themes. If your sofa styling is minimalist and neutral, bold, graphic artwork can provide a stunning contrast. Conversely, if your sofa features vibrant colours and patterns, more subdued wall art might create better balance.

The height at which you hang art is crucial – ideally, the centre of the artwork should be at eye level when seated on the sofa, creating a natural visual flow between the two elements.

Finding The Perfect Companion Pieces

Your sofa’s styling extends beyond its cushions and throws to how it interacts with surrounding furniture. A thoughtfully selected coffee table anchors the seating area and provides practical surface space for decorative elements.

For rectangular sofas, match with a rectangular coffee table proportioned to roughly two-thirds the sofa’s length. Sectional or L-shaped sofas often work beautifully with round or oval tables, which soften the angular arrangement while providing ease of movement.

Side tables offer additional styling opportunities – they need not match exactly but should maintain a consistent visual language through materials, colour, or shape. Consider varying heights to create visual rhythm – perhaps a taller side table at one end balanced by a pouf or ottoman at the other.

Read: 8 classic sofa styles IDEAL for your period property

Illuminating With Intention

Lighting transforms how we experience furniture, and your sofa deserves thoughtful illumination. Create a layered lighting scheme that enhances both atmosphere and functionality.

A floor lamp positioned behind one corner of the sofa provides excellent task lighting for reading while adding height and visual interest to your arrangement. Table lamps on side tables create intimate pools of warm light, perfect for evening relaxation.

Consider the light temperature carefully – warm white bulbs (2700-3000K) create a cosy, inviting atmosphere ideal for living spaces. If your sofa is positioned near a window, complement natural daylight with fixtures that provide balanced illumination after dark. And do watch for that sunshine; it tends to cause sofa colours to fade.

The Bottom Line

The most successful sofa styling reflects your personality while remaining sympathetic to the overall room design. Don’t be afraid to experiment with these guidelines, adjusting them to suit your space and personal aesthetic. Remember that the best-styled sofas evolve over time, incorporating meaningful objects and textiles that tell your unique story.

Whether you opt for minimalist elegance with a carefully curated selection of cushions or embrace maximalist abundance with layers of pattern and texture, your styled sofa should ultimately feel like the perfect expression of home – inviting, comfortable, and unmistakably yours.

The Best Restaurants In Chiswick

There’s something about leafy, laid back Chiswick that makes you feel like you’ve truly left London, the West London neighbourhood’s village-cosplay extending from its name (the Old English for ‘Cheese Farm’) all the way to Strand-on-the-Green, where riverside pubs have perfected their pastoral performance.

A little smug, maybe, but undeniably beautiful all the same. And when the West London light hits the river just right, there really is no better place to be in the capital than here, staring at those refractions through a two-thirds full pint glass.

Chiswick is also a fine place to dine. These days, while the monthly cheese market still draws crowds to the High Road, W4’s culinary credentials extend far beyond curds and whey – though we’d strongly recommend timing your visit to coincide with that dairy-fuelled Sunday session if you can.

This is a part of London that manages to feel both connected and removed from the capital’s frenetic energy. The broad pavements of Chiswick High Road host a parade of independent cafés, artisan delis and restaurants that wouldn’t look out of place in Paris or Rome, while the quieter streets that branch off it harbour both ‘hidden’ gems and fine dining heavyweights.

With all that in mind and the scene somewhat set, here’s our rundown of the best restaurants in Chiswick.

La Trompette

Ideal for Michelin-starred dining without pretense…

Under Greg Wellman’s steady hand, La Trompette continues to deliver the goods that earned its Michelin star back in 2008. Part of the same esteemed restaurant group behind Chez Bruce and the now-closed Glasshouse (RIP – what a place that was), the dining room strikes an elegant note without fuss – crisp white tablecloths and golden banquettes setting the scene for cooking that sings. Come summer, the front terrace with its fold-back doors offers a delightful spot for lunch.

Images via @Latrompettechiswick

Wellman’s menu (a refreshingly straightforward £89 for three courses, with six choices for each) draws deeply from the well of British ingredients while casting occasional glances further afield. A recent visit brought a sweet, earthy Jerusalem artichoke veloute, garnished with little nuggets of chorizo picante, followed by a masterclass in meat cookery – perfectly pink Devonshire duck breast with celeriac puree and braised red cabbage. In autumn, the kitchen shows particular prowess with game – their roast grouse deserves circling on the calendar, quite frankly.

The wine list stands among London’s finest, particularly strong in Burgundy and the Rhône. Sommeliers here wear their knowledge with a refreshing lightness, as happy to guide you to a £7.50 glass as they are to discuss grand crus. Indeed, La Trompette proves that serious food doesn’t need to come with a stuffy attitude – perhaps exemplified by the recent reintroduction of their set lunch menu, which sees three courses (a little less choice admittedly) priced at just £39.50 on Wednesdays, Thursdays and Fridays. That’s some mighty fine value for the calibre of cooking here.b

Website: latrompette.co.uk

Address: 3-7 Devonshire Rd, Chiswick, London W4 2EU


The Silver Birch

Ideal for modern British cooking that’s not afraid to get indulgent…

Chef Nathan Cornwell (nope, not Nathan Outlaw of Cornwall – must stop skimming), who cut his teeth at prestigious restaurants Le Champignon Sauvage and The Barn at Moor Hall, has turned this understated High Road restaurant into one of West London’s most downright enjoyable dinners. In keeping with the whole soft-pedal sophistication of Chiswick, the space whispers rather than shouts – natural woods, neutral tones, and dried flowers providing subtle punctuation marks.

Images via @silverbirchchiswick

Cornwell’s cooking lets ingredients take centre stage. His Devon crab with apple and dill on house-made sourdough crumpets demonstrates a delicate touch that’s increasingly rare in a dish that’s become ubiquitous, but even better is when the kitchen takes the brakes off and lets a certain opulent streak take over. Dare we say that there’s a sense of indulgence at The Silver Bitch that’s left the London food scene at large, best exemplified in a gorgeous plate of crisp, bubbled Iron Age pork belly. The breed, a cross between a Tamworth sow and a Eurasian wild boar, is prized for its thick layer of fat, and you know what that means? More crackling. The addition of a slab of foie gras on the plate isn’t necessary, but christ it’s welcome.

Even the bread service demands attention rather than resentment for filling you up too fast. Here, Guinness sourdough with cultured butter sets the tone and gets the crowds cooing. The wine list offers plenty by the glass for under a tenner, which is always appreciated in this economy, in this neighbourhood. Book ahead – tables here are increasingly hard to secure.

Website: silverbirchchiswick.co.uk

Address: 142 Chiswick High Rd., Chiswick, London W4 1PU


Villa di Geggiano

Ideal for transportive Tuscan dining…

Walking into Villa di Geggiano feels like stepping through a portal to the Italian countryside. The imposing villa seems to have materialised from a Tuscan hillside, complete with a gated terrace that provides welcome separation from the High Road’s bustle.

Inside, a sense of craftsmanship takes centre stage – custom furnishings and curated artwork (including some dead strange trophy mounts) lend an atmosphere that feels just a little regal, though fortunately, the tones are anything but hushed in here. It’s a boisterous kind of place, full of braying toffs, sure, but also families and folk who simply like to have a spirited conversation. The restaurant has its own coat of arms for some reason…

Images via @villadigeggiano.co.uk

It would all be a bit much if some reheated schiacciata (must see a doctor about that) hit the table within a minute of ordering, but fortunately, the kitchen delivers Tuscan specialities with conviction, with the wild boar pappardelle a faithfully rendered version of a classic. A 1.1kg bistecca alla Fiorentina is served confidently with just a green salad and some pan juice. For £120 and enough to feed several, it’s not bad value in this part of town. If you are looking to blow the budget, there’s even a section of the menu dedicated to the region’s revered truffles.

The wine list leans heavily into Italian regions, unsurprisingly, with several bottles coming from the restaurant’s own Tuscan estate. For summer dining, the terrace here is one of Chiswick’s finest spots – especially with a glass of their house Chianti in hand and a conversation about the rising cost of second homes in Salcombe on the lips.

Website: villadigeggiano.co.uk

Address: 66-68 Chiswick High Rd., Chiswick, London W4 1SY


Napoli On The Road

Ideal for world-class Neapolitan pizza…

Michele Pascarella didn’t need his 2023 Global Pizza Maker of the Year award to prove his worth – the crowds at this modest Devonshire Road spot already knew that something remarkable was happening with flour and water at Chiswick’s Napoli on the Road. Further confirmation arrived late last year when it was named the best pizzeria in Europe (outside Italy) by the influential 50 Top Pizza list, but like we said; the locals didn’t need it confirming.

A lemon tree bursting through the floor tiles and a central wood-fired oven provide the backdrop for pizzas that redefine expectations. Pascarella’s dough achieves that magical combination of lightness and character, emerging from the fierce heat of the oven with just the right amount of char. Sure, the space is small and can get noisy, but that’s part of the charm.

While the benchmark margherita is pretty much as-good-as-it-gets, there are some more creative touches that show Pascarella’s growing personality as a pizzaiolo first hand. The ‘Cheesewick’ sounds like it shouldn’t work – five cheeses (ricotta, fior di latte, stracciatella, parmesan crisps and Stilton) unified by Vesuvian cherry tomato jam. Yet somehow it achieves perfect harmony and, remarkably, isn’t too heavy. That’s down to Pascarella’s absurdly digestible dough, no doubt.

The pizza fritta (fried pizza) section is worthy of your time, too, with the double pepperoni and hot honey something of a revelation. Save room for bocconcini – the fried dough balls with Nutella and pistachio will live long in the memory.

Website: napoliontheroad.co.uk

Address: 9A Devonshire Rd, Chiswick, London W4 2EU

Read: The best pizzas in London for 2025


The Hound

Ideal for sophisticated pub dining in a storied setting...

With a crime rate so low there seemed no point in keeping it going, the 1872 Chiswick police station has found an unexpected new calling under the guidance of JKS Restaurants (the increasingly ubiquitous group behind Gymkhana, Hoppers, and BAO). That new calling is The Hound, a gastropub with a humble mission statement; to nail the minutiae of the ‘gastro’ part of gastropub, and to get all the things we love about pub dining just right.

The Victorian architecture provides a dramatic backdrop to this humble goal, with the space cleverly divided into distinct areas – a proper pub floor for casual drinks, two private dining rooms, a covered courtyard, and a sun-trap front terrace that’s worth booking ahead for during warmer months. There’s even footy on the tele.

Images via @thehound.london

Executive chef John Sparks, working alongside two Michelin-starred James Knappett of Kitchen Table, has created a menu that celebrates (even elevates, though we’re not meant to say that anymore) pub classics without stripping them of their comfort. Plates are marked out by their attention to detail: the lacy batter on the fish and chips that’s several shades bronzer than your chippy; the choice of Oxford sauce (homemade, of course) with the black pudding scotch egg; and the frankly cartoon-perfect hot dog, here made with Highland wagyu, and topped with house sauerkraut and Ogleshield cheese. 

The Hound is still proudly a pub at heart (at least, in the marketing material) so rotating cask ales sit alongside craft beers, while the wine list offers genuine interest at each price point, with several drops available by the glass and carafe. They pour a decent Guinness, too; pretty much a prerequisite for any self-respecting gastropubs in the capital these days.

Website: thehound.london

Address: 210 Chiswick High Rd., Chiswick, London W4 1PD


Sushi Bar Makoto

Ideal for fine Japanese cuisine without the fuss…

Don’t let the modest frontage on Turnham Green Terrace and the canteen-like interior within Sushi Bar Makoto fool you – this tiny spot serves some of West London’s best value Japanese food. The space itself barely seats 20, which means weekday lunches offer your best chance of securing a table without a wait, but it’s worth the queue if you do pitch up at a busier hour.

The quality of fish here is impressive given the prices. Nigiri arrives precisely formed, each piece dressed appropriately – a touch of nikiri here, a whisper of wasabi there. The sashimi platters showcase the kitchen’s expertise with knife work (two chefs work continuously behind the counter, which is a reassuring testament to the freshness of the fish here), while the donburi bowls offer excellent value for lunch (most hover around £12-15).

Beyond raw fish, their karaage chicken achieves that perfect crisp-juicy balance, while the teriyaki dishes demonstrate proper technique – the sauce glazed onto the fish or meat rather than simply poured over. Green tea comes with free refills, and the service moves at a pleasant clip without ever feeling rushed. What’s not to love?

Instagram: @sushi_bar_makoto

Address: 57 Turnham Green Terrace, Chiswick, London W4 1RP

Read: Where to eat ramen in London


No. 197 Chiswick Fire Station

Ideal for all-day dining in an architectural gem…

The transformation of Chiswick’s former fire station (getting a bit concerned about the lack of emergency services here now) into a restaurant could have gone wrong in so many ways. Fire stations present unique challenges for restaurant conversion – their cavernous engine bays can feel cold and impersonal, their industrial fixtures and fittings can clash with dining ambience, and their heritage-protected status often limits renovation options. 

Instead, No. 197 has turned these potential weaknesses into strengths. The soaring ceilings and dramatic arched windows now create an airy, elegant atmosphere, while the vast space has been thoughtfully divided into distinct zones that flow naturally into each other, centered around an impressive oval bar that’s worth visiting even if you’re not staying to eat. 

Recently acquired by the Portobello Pub Company, No. 197 is part of the Darwin & Wallace collection – and no, we don’t mean the collection of letters, manuscripts, and other materials related to naturalists Charles Darwin and Alfred Russel Wallace, but rather, a collection of unique neighbourhood bars with nine locations across London including Battersea and Clapham.

The Chiswick outpost is a bright space that calls for an equally breezy menu, and the all-day menu here proves consistently reliable, if not groundbreaking, food. Brunchis the restaurant’s trump card. Their sweetcorn and courgette hash topped with a perfectly poached egg is a winner,, while the full English shows an understanding that this humble breakfast relies so much on sourcing – the bacon comes from HG Walter butchers just down the road, and the sourdough is from Bread Factory.

Later in the day, the menu shifts gear. Small, nourishing plates like roast squash with carrot and turmeric hummus make wholesome companions to their well-crafted cocktails (the house spritz, at £9, is particularly good value). More substantial dishes such as their chicken schnitzel with caper butter demonstrate the kitchen’s ability to handle classics with care and an unpretentious lack of frippery.

Images via @No197ChiswickFireStation

The hidden terrace at the back is one of Chiswick’s finest outdoor dining spaces – book ahead for weekend brunches, especially during summer months. The acoustics can get lively when busy, but tables in the back dining room offer a quieter experience.

Website: no197chiswickfirestation.co.uk

Address: 197-199 Chiswick High Rd., Chiswick, London W4 2DR


Le Vacherin

Ideal for classic French bistro cooking…

Tucked away on South Parade and fittingly for a district named after some cheese, Le Vacherin captures the spirit of a neighbourhood Parisian bistro without falling into pastiche. It feels almost too perfect, too apt, too carefully-marketed, with its retro affiches années vingt, draping white tablecloths and burgundy leather banquettes lining the western wall. It’s probably known as ‘our own little slice of Provence-en-Thames’ by some of the more insufferable denizens of Chiswick.

Images via @levacherin

All of this feels like it’s building up to a disappointing experience on the table, but Le Vacherin delivers on the French bistro classics in considerable style. From a commendably tight menu of just five starters and five mains, the cheese soufflé is no doubt a signature, arriving puffed and golden, light as air but rich with flavour, and more than deserving of its keen £12.50 price tag. Things get more interesting when Le Vacherin strays tentatively into more experimental territory; a technically precise foie gras and pheasant terrine comes with poached kumquats and pickled mooli, all light and shade, lift and vigour against the unabashed, earthy indulgence of the terrine. It’s superb.

The wine list leans heavily French but strays to ‘our neighbours’ when quality or intrigue demands it. There are several bottles hovering around the £30 mark, which isn’t bad going in 2025 London. Weekday prix fixe menus offer particularly good value – two courses for £29.50 or three for £36.50 at lunch, and a little more in the evening. That set menu includes classics like onion soup, snails with garlic butter, coq au vin and a Toulouse cassoulet. Whichever way you play it, don’t skip dessert;  the pastry section here, unsurprisingly, possess impeccable tekkers. 

Website: levacherin.com

Address: 76-77 S Parade, London W4 5LF

Though we’re full to bursting, we’re walking it all off down Kew Road next, on our way to check out Richmond’s best restaurants. Care to join us?

Holidays Redefined: 7 Of The World’s Most Extraordinary Fitness Challenges

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The concept of what defines a ‘holiday’ has undergone a remarkable evolution in recent years. No longer content with merely sunbathing, today’s adventurers are instead looking to test their limits across the world. This shift reflects a cultural reassessment of what constitutes true luxury in our hyperconnected age.

For a generation raised on ‘gram-perfect beach resorts and incessant images of shimmering Dubai, the authentic currency of travel has become transformational rather than transactional. These extraordinary challenges offer something precious: a complete fitness holiday that delivers genuine achievement, cultural immersion, and the opportunity to disconnect from digital demands while reconnecting with our fundamental capabilities.

Whether tackling Vietnam’s misty mountains on two wheels or confronting one’s innermost thoughts during days of enforced silence, these experiences provide stories worth telling and personal growth impossible to find through conventional leisure.

The West Highland Way, Scotland

Distance: 154 kilometres
Difficulty: Moderate
Time It’s Likely To Take: 5-8 days

Winding through Scotland’s wild heart, this legendary trail beckons walkers with promises of mist-shrouded mountains and mirror-like lochs. Beginning in Milngavie’s suburbs, the path gradually sheds urban trappings as it ventures northward, eventually delivering hikers to the dramatic Highland landscapes that have inspired poets for centuries.

The trail’s magic lies in its accessibility. Speckled with villages offering warm beds and warmer welcomes, walkers can tackle the route at their own pace, retreating to cosy pubs each evening where tales of the day’s adventures flow as freely as the local ale. Rannoch Moor’s vast wilderness and Glencoe’s brooding majesty provide the backdrop for inner contemplation, while camaraderie blossoms among fellow wayfarers sharing the path.

Upon reaching Fort William, the satisfaction of traversing Scotland’s backbone by foot brings a sense of achievement—often celebrated with a dram before boarding the famed West Highland Line railway for a scenic journey home.

Read: 12 of the UK’s best rambles for an active 2025


The Hellespont Swim, Turkey

Distance: 4.5 kilometres
Difficulty: Challenging
Time It’s Likely To Take: 1-2 hours (plus training months)

Following in the wake of ancient mythology, this formidable open water swim crosses the strait separating Europe from Asia—the very waters where Leander reportedly swam to reach his beloved Hero, and where Lord Byron cemented his poetic credentials in 1810.

The Hellespont crossing is available exclusively through organised events, with SwimTrek being the sole provider of race places for non-Turkish residents. Swimmers must prepare meticulously for months, building their endurance and cold-water tolerance to tackle the fierce currents that have humbled Olympic champions while navigating one of the world’s busiest shipping lanes.

What makes this aquatic challenge so alluring is its marriage of physical exertion with living history. As your arms slice through the turquoise waters of the Dardanelles, each stroke connects you to centuries of human endeavour across this iconic boundary between continents. The moment your fingers touch Asian soil after departing from Europe delivers a thrill that no pool-based accomplishment could match.

This iconic swim often tops the bucket list of serious open water swimmers worldwide, offering a perfect balance of organised safety with genuine personal challenge.

Read: 8 of Istanbul’s top historical sites


The Ho Chi Minh Trail by Bicycle, Vietnam

Distance: 1,000+ kilometres (customisable)
Difficulty: Moderate to extremely challenging (depending on route)
Time It’s Likely To Take: 10-20 days

Once the lifeline that sustained North Vietnamese forces, this legendary network of jungle paths has been transformed into an epic cycling adventure. Modern riders trace history through mist-wrapped mountains, rice paddies and remote villages where tourists remain a novelty rather than the norm.

Unlike the predictability of European cycling routes, this journey promises daily surprises. You might find yourself sharing the road with water buffalo, accepting impromptu dinner invitations from curious locals, or sheltering from tropical downpours under canopies of emerald foliage. The route’s flexibility allows cyclists to customise their challenge—hardcore enthusiasts can tackle the mountainous western branch, while those seeking cultural immersion might prefer the coastal route with its French colonial architecture and pristine beaches.

The bicycle becomes more than transportation here; it’s a passport to authentic experiences inaccessible to conventional tourists. As your legs strengthen under the Southeast Asian sun, Vietnam reveals itself layer by layer—from the war-scarred central highlands to the limestone karsts of the north.

Read: The best restaurants in Ho Chi Minh City


The Vipassana Silent Retreat, India

Distance: Internal miles only
Difficulty: Mentally gruelling
Time It’s Likely To Take: 10 days (minimum)

Perhaps the most demanding challenge on our list involves no physical distance at all. Instead, participants journey inward through ten days of absolute silence at a traditional Vipassana meditation centre in India—the spiritual birthplace of this ancient practice.

From the 4 a.m. wake-up gong to the strictly vegetarian meals eaten in contemplative silence, every element of the experience is designed to facilitate self-examination. Mobile phones, reading materials, writing implements and even eye contact are prohibited. For ten consecutive days, meditators sit cross-legged for up to ten hours daily, observing their thoughts without judgement while battling the physical discomfort that inevitably arises.

The first three days typically bring mental rebellion as the constant chatter of the untrained mind becomes apparent. By day five, many report breakthrough moments of clarity punctuating periods of boredom. The final days often deliver the promised rewards—insights, emotional release, and a recalibrated relationship with one’s inner dialogue.

While many retreats worldwide offer modified versions, traditionalists insist the authentic Indian experience in places like Dharamsala or Igatpuri provides the most transformative experience.


Mount Toubkal Winter Ascent, Morocco

Distance: 30 kilometres round trip
Difficulty: Technically challenging
Time It’s Likely To Take: 3-4 days

North Africa’s highest peak transforms into an entirely different proposition during the winter months. Snow-draped and frequently battered by ferocious winds, Toubkal’s 4,167-metre summit demands respect and preparation beyond its relatively straightforward summer ascent.

Setting out from Imlil’s walnut groves, winter climbers soon swap walking poles for ice axes as the trail steepens and hardens. Crampons bite into crystalline snow, creating a rhythmic crunch that accompanies laboured breathing in the thinning air. The mountain refuge, a spartan stone building perched at 3,200 metres, offers respite from the elements, though sleep proves elusive for many first-timers at this altitude.

Summit day begins in darkness, headtorches carving narrow light paths across virgin snow. The mountain’s winter persona reveals itself: cornices sculpted by winds, ice formations glistening like crystal architecture, all bathed in pure light.

Standing finally atop this African giant, with the Sahara stretching southward and the Atlantic shimmering westward beyond Marrakech, winter mountaineers experience a moment of perspective—dwarfed by nature yet elevated by their own determination.


The Alcatraz Escape, San Francisco, USA

Distance: 2.4 kilometres (swimming)
Difficulty: Extremely challenging
Time It’s Likely To Take: 30-60 minutes (plus training months)

While prisoners once dreaded these frigid, current-swept waters, adventure swimmers now willingly plunge into San Francisco Bay to conquer one of the world’s most iconic open water challenges. Unlike organised events with safety kayakers and precise timing, DIY swimmers face additional logistical hurdles—securing permits, studying tide charts, and assembling a support team.

Photo by Maxime Pruvost on Unsplash

The swim itself is all juxtaposition: the notorious island receding behind as the magnificent San Francisco skyline grows ahead. Beneath the surface, powerful currents constantly threaten to sweep swimmers toward the Golden Gate Bridge and the Pacific beyond. The bay’s temperature, typically hovering between 10-15°C, attacks the body with precision, while frequent cargo ship traffic adds another layer of complexity.

What distinguishes this swim from others is its psychological dimension. As your limbs grow numb and breathing labours, the island’s abandoned cellblocks seem to whisper stories of those who attempted similar crossings with freedom—not glory—as their prize. Upon reaching the shores near Aquatic Park, swimmers experience a unique triumph—part athletic achievement, part historical connection to one of America’s most harrowing legends.


The Rickshaw Run, India

Distance: Approximately 3,000 kilometres
Difficulty: Mentally and physically demanding
Time It’s Likely To Take: 2-3 weeks

Part endurance test, part cultural immersion, and entirely unpredictable—the Rickshaw Run challenges participants to traverse the Indian subcontinent in perhaps the least suitable vehicle imaginable. The humble auto-rickshaw, a three-wheeled contraption with the engine capacity of a lawnmower, becomes both transport and home during this adventure.

Unlike organised motor rallies with support vehicles and predetermined routes, this challenge celebrates chaos. Participants chart their own course between fixed starting and ending points, navigating India’s notoriously anarchic traffic, from congested city streets to near-impassable mountain passes. Mechanical breakdowns aren’t just possible—they’re guaranteed, forcing impromptu immersion in local communities while seeking repairs.

The physical toll accumulates gradually: constant vibration rattles bones, monsoon rains soak through inadequate covering, and the perpetual assault of dust and pollution tests respiratory endurance. Yet these discomforts fade against the backdrop of experiences—sunrise prayers at riverside ghats, impromptu cricket matches with village children, sharing chai with truck drivers at roadside dhabas, and negotiating passage through wedding processions that have commandeered entire highways.

The Bottom Line

What unites these challenges isn’t merely the physical exertion, but the sense of personal evolution they catalyse. Far removed from the sanitised environment of fitness studios and package holidays marketed as ‘wellness retreats’, these adventures strip away pretence, revealing capabilities previously undiscovered.

The beauty of DIY challenges lies in their accessibility—requiring determination more than disposable income. Whether swimming between continents, sitting in contemplative silence, or rattling across India in a mechanical contraption of questionable reliability, each journey offers transformation impossible to find within the confines of ordinary existence.

Spa Savvy: 11 Hacks For The Best Spa Day Ever

Battling with that oh-so-unergonomic chair at home? Or perhaps you’ve been summoned back to the office by anti-remote work policies and are finding the daily commute utterly draining?

In these increasingly turbulent times, it’s only natural to be struggling with stress. Most of us are holding so much tension in our backs, shoulders and heads that we resemble limp, prone puppets barely able to hold ourselves up without the help of someone working the strings.

While some of us have tried turning our bathrooms into private spas, there’s still nothing quite like a day spent at a real, genuine spa, let’s be honest. Spas, the undisputed Queens of all wellness trips, offer the perfect sanctuary for pampering, rest and relaxation. To ensure you go in spa savvy, here are some expertly curated hacks for the best spa day ever.

Take A Tour

When you arrive at your chosen spa day destination, it’s a good idea to ask for a tour of everything and everywhere that’s on offer. Knowledge is power, after all, and it’s most economical for your time and wellbeing to know the ins and outs of all the facilities before you agree on your schedule with the spa team. A short tour presents the ideal opportunity for you to get a feel for the place and plan out your time perfectly.

Ask specifically about any hidden gems – many spas have secluded relaxation areas, meditation spaces, or sensory rooms that aren’t immediately obvious but can elevate your experience significantly.

Call Ahead

Though it might seem a bit fussy, it’s important to call ahead and determine if there are any steps you should take (or rules to follow) before your spa session.

Indeed, using the wrong skin-care product the day before, overeating in advance of a back massage, or not being aware of treatments that have exfoliation or shaving requirements can make or break your relaxing spa day. And let’s face it; not knowing such things tends to result in breaking, not making, it.

Owing to the importance of such foresight, spas will generally call you in advance to complete a small, verbal questionnaire about your expectations of the day, and provide you with some preparatory advice.

For facials, avoid using retinol products 48 hours beforehand. For body treatments, gentle exfoliation the evening before can enhance results. For massages, stay hydrated but avoid heavy meals within two hours of your appointment.

Save On Your Spa Experience

Is there anything more relaxing than knowing you’ve saved yourself a pretty penny while luxuriating at a spa? Thrifty kings and queens, stand up! If you’re keen to enjoy a discount or special offer, then there are some simple ways for you to do so:

  • Sign up to mailing lists and newsletters — Many spas send emails offering last minute discounts and cut price sessions to customers who can attend an unbooked slot at short notice.
  • Become a regular — Equally, many spa venues reward loyalty with deals and deductions for regular clients.
  • Get a CouponSites like Groupon, LivingSocial and Wowcher offer spa deals to users who sign up to their service. All it takes is an email address.
  • Alternatively, the dedicated spa website Spa Seekers details deals and packages in your area.
  • Consider a package — Many spa venues offer packages to entice new custom, often in the form of a group deal. This might be a ‘hen do’ or ‘stag’ package, a 2-for-1 deal, or an ‘all inclusive’ package that covers the cost of your drinks and food at the venue, too.
  • Spa gift card schemes — Many spas offer gift card programmes with added value—buy a £100 spa gift card and receive an additional £20 credit, for instance. These often run during quieter periods and can be a brilliant way to stretch your wellness budget.

Timing Is Everything

If your schedule allows for flexibility, take advantage of off-peak times for a quieter, more affordable experience.

Weekdays are generally quieter than weekends — children are in school, most people are busy at their places of work, and generally, folk feel less inclined to treat themselves on a Tuesday afternoon, in case it ends up feeling a little too indulgent. But if you can’t treat yourself to a spa day during a dreary week, then when can you?

For an even more tranquil experience, book early morning slots when facilities are freshly cleaned and at their quietest. Alternatively, late afternoon appointments (around 4pm) often mean you can linger into the evening when day guests begin to depart.

Stay Hydrated

Here’s something they don’t always tell you; spas can be thirsty work. That complementary glass of bubbles, time spent in the hot tub, sauna and steam rooms, and hour spent face down without fluids — it’s all too easy to get dehydrated at the spa.

Indeed, saunas and steam rooms make you sweat and even if you don’t realise it, hot tubs do the same (ew), which can cause dehydration. Prolonged spells can even lead to dizziness and nausea, so keep yourself hydrated at all times to mitigate this. Most spas, of course, have complementary water — be sure to take advantage of this. Or, bring a bottle of water with you.

If you are going to partake in bubbles, then it’s recommended you don’t drink before your spa experience as alcohol increases the risk of dehydration massively. Moreover, the booze can decrease your awareness, stability and mood, which can ruin your attempts to get zen and forget your troubles for the day.

Drink at least one glass of water between each heat experience (sauna, steam room, hot tub) and aim for about 500ml per hour during your stay. Some spas offer infused waters with cucumber, lemon or berries—these count towards your hydration goals whilst adding a touch of luxury.

Carry A Cotton Tote

We mentioned bringing a bottle of water with you, which sounded cumbersome enough. But bring a whole bag with you into the spa? Really?

Really. In that handy little bag of yours, you can carry a book, a magazine, bottled water and anything else you need to make you happy and relaxed during your spa day. We recommend bringing a snack in your tote, too. It’s important to let all your worries disappear while at a spa, so make sure you don’t go hungry and let tummy rumbles interrupt your relaxing day.

Consider packing some extra essentials: lip balm (heat facilities can dry your lips), hair ties, a small facial spritz for cooling down, and perhaps your own favourite facial oil to apply post-treatment. Many luxury spas provide these items, but having your own trusted products can enhance your experience.

Mind How Much You Eat Beforehand

Many people indulge in a spa experience because of the reputed health benefits; a massage can provide muscular relief, a hot tub may improve circulation, saunas could bring cardiovascular benefits, and the whole thing can most certainly destress mind and body.

However, if you’ve had a big meal just before beginning your spa day, some of those benefits will be wasted, as blood rushes to your digestive system following a meal. If you’ve eaten beforehand, wait at least an hour before using the sauna and longer still if you’re planning on having a massage. If you’re going to snack during the day, keep it light and healthy. Delicious, fresh fruit is often provided; make the most of it!

For optimal treatment results, eat a light, balanced meal approximately 90 minutes before your spa visit—perhaps a small portion of lean protein with vegetables or a nutrient-dense smoothie. This provides energy without the digestive heaviness that can detract from your experience.

Swimsuits & Towels x 2

Spa day connoisseurs swear by doubling up on both their swimsuit and their towel, bringing two of each along. You can’t relax in a wet swimsuit or wet towel, after all. So, take two swimsuits with you and ask the staff for two towels. Simple.

When selecting swimwear, opt for comfort over fashion—this isn’t Instagram, it’s your wellbeing. Dark colours tend to maintain their appearance better after exposure to spa minerals and treatments. For towels, request one for your body and one specifically for your face to maintain hygiene throughout the day.

Communicate With Your Therapist

During your massage or facial treatment, the worst thing you can do is suffer through it, should something feel uncomfortable. If your therapist becomes heavy-handed and applies too much pressure, or if the treatment tickles, don’t just grin and bear it — say something. It’s perfectly acceptable and normal etiquette to say if pressure is too much during a massage, but sometimes, our British reticence means we keep silent.

But that’s not all you should be more vocal about. According to Skift.com, one of the most distracting elements of any spa day is the sometimes irritating music they play. Not everyone can relax to the sound of pan pipes and mating whales, and if it doesn’t work for you, it’s okay to ask for something different, particularly if you’re in a solo treatment room. If you have a favourite spa sound, then ask if you can listen to it while you have your treatment. Perhaps not Slipknot or any DnB, though…

Remember to communicate any specific concerns before your treatment begins: sensitive areas, injuries, pregnancy, or simply areas you’d like them to focus on. Most therapists appreciate guidance—it helps them deliver a better experience tailored precisely to your needs.

Thermal Suite Strategy

The thermal suite—comprising facilities like saunas, steam rooms, ice fountains, and experience showers—deserves a thoughtful approach to maximise benefits:

Start with the least intense heat (tepidarium or warm pool) and gradually work up to hotter environments like steam rooms and saunas. Between each heat experience, cool down completely—whether through a cold shower, plunge pool, or ice fountain—to stimulate circulation properly.

The ideal sequence: warm room (10-15 minutes), cool down (2-3 minutes), steam room (5-10 minutes), cool down (2-3 minutes), sauna (8-12 minutes), extended cool down (5 minutes). Rest for at least 15 minutes before repeating the cycle, and limit yourself to 2-3 full cycles per visit.

The Art Of Digital Detox

One of the most transformative aspects of a spa day can be disconnecting from technology. While it might feel instinctive to document your experience or check emails, consider committing to a complete digital detox.

Many premium spas now provide secure lockers for mobile devices, encouraging guests to surrender their phones upon arrival. If yours doesn’t, challenge yourself to keep your phone switched off and tucked away. The psychological benefits of disconnecting—even for just a few hours—can significantly enhance your relaxation response and mental rejuvenation.

Bring an actual paper book or magazine rather than an e-reader, and rediscover the pleasure of being unreachable, if only temporarily.

The Bottom Line

With these enhanced strategies in your wellness arsenal, you’re thoroughly prepared for the most restorative, indulgent spa experience possible. Remember that the true luxury of a spa day isn’t just the treatments themselves, but the permission to prioritise yourself completely—something we could all benefit from incorporating into our regular routines. Happy relaxing!

The World’s Best Heli-Skiing Destinations

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A helicopter’s blades slice through crisp mountain air as it ascends above jagged peaks dusted with pristine snow. Below, not a single track mars the powdery landscape. This is heli-skiing—the ultimate expression of alpine freedom that trades crowded resort queues for untouched wilderness. 

Yet behind this seemingly ‘simple’ concept—using helicopters to access remote slopes—lies a sophisticated global industry catering to those seeking skiing’s purest form. And, let’s face it, its purest snow…

What Exactly Is Heli-Skiing?

Heli-skiing emerged in the late 1960s when Austrian guide Hans Gmoser began flying small groups into the Canadian Bugaboos, transforming what was previously accessible only through days of arduous hiking into a morning’s adventure. Today, while certainly not for novices—participants should comfortably handle black diamond runs in variable conditions—the experience has become more accessible to strong intermediate skiers with proper guidance.

Unlike resort skiing where slopes are groomed and avalanche-controlled, heli-skiing operates in the raw backcountry, requiring specialised equipment, knowledgeable guides, and respect for mountain safety protocols. The reward is skiing that bears little resemblance to the traditional resort experience: untracked powder, runs that can stretch for thousands of vertical metres, and a profound immersion in white wilderness.

British Columbia: The Original Heli Haven

The mountainous province that pioneered the sport remains its undisputed capital. Serious powder enthusiasts have long recognised British Columbia for heli skiing excellence above all other destinations. The region offers the perfect combination of reliable snowfall, varied terrain, and operational expertise built over decades.

The Coast Mountains receive staggering snowfall totals—often exceeding 15 metres annually—creating an incredibly consistent powder experience. The interior ranges, including the Selkirks, Monashees, and Purcells, typically receive slightly less precipitation but feature lighter, drier snow and more reliable weather windows.

What makes British Columbia particularly compelling is its terrain diversity. A typical week might include skiing through old-growth cedar forests, across vast alpine bowls, and down glacial corridors—sometimes all in a single day. The province’s immense scale means operations rarely encounter each other, creating a genuine wilderness experience despite decades of established heli-skiing.

British Columbia’s proximity to the Pacific moderates temperatures, meaning skiers rarely battle the extreme cold found in more continental locations. The season typically runs from December through April, with January and February offering the deepest powder, while March brings more stable conditions and longer days.

Read: Where are the world’s best safari destinations outside of Africa?

Alaska: The Steep Specialist

When extreme skiing emerged as a recognisable discipline in the 1990s, Alaska’s Chugach Mountains became its spiritual home. The distinctive maritime snowpack adheres to slopes that would be unskiable elsewhere, allowing descents of near-vertical faces with remarkable stability.

The terrain around Valdez features countless north-facing couloirs where snow accumulates to exceptional depths, with runs often descending more than 1,500 vertical metres. Further west, the Tordrillo Mountains offer more varied aspects and generally stabler weather conditions, though slightly less dramatic pitch.

What sets Alaskan heli-skiing apart is the combination of scale and steepness. The mountains rise dramatically from near sea level, creating massive continuous descents. The area’s unique weather patterns generate a snow composition that bonds securely to steep faces, enabling confident descents of 50+ degree terrain that would slide elsewhere.

Alaska’s season runs later than most, from February through May, with April offering an ideal combination of stable spring snowpack and extended daylight. Weather delays are common—industry experts recommend booking at least seven days to ensure enough flying time and building flexibility into travel arrangements.

The Himalayas: High Altitude, High Adventure

The Western Himalayas, particularly in India’s Himachal Pradesh and Kashmir regions, offer skiing at oxygen-diminishing altitudes up to 5,000 metres. This unique alpine environment combines extreme elevation with the cultural richness of one of the world’s most fascinating regions.

The experience begins with necessary acclimatisation, as the elevations involved are significantly higher than most ski destinations worldwide. Once adjusted, skiers access terrain with descents sometimes exceeding 2,000 vertical metres—among the longest continuous runs in the heli-skiing world.

The snow conditions differ markedly from other destinations, with the high elevation and continental climate creating exceptionally dry powder. The mountain architecture is equally distinctive, with broad, open faces predominating rather than the tighter couloirs of Alaska or the gladed terrain of British Columbia.

The cultural dimension adds particular richness to Himalayan heli-skiing. Between descents, skiers might pass Buddhist monasteries or remote Hindu villages rarely seen by outsiders. The accommodations often incorporate regional architectural elements, and evening meals feature northern Indian cuisine that perfectly complements active days.

The season runs from January through March, with February typically offering optimal conditions. Political sensitivities occasionally affect the Kashmir region, making advance research essential through Foreign Office advisories.

South Island, New Zealand: Southern Hemisphere Salvation

When northern mountains slumber under summer sun, New Zealand’s Southern Alps offer cold-season salvation. The terrain surrounding Queenstown and Wanaka provides access to remarkably varied skiing featuring both glacial zones and descents through native beech forests.

A distinctive aspect of New Zealand heli-skiing is the terrain diversity within relatively compact mountain ranges. A descent might begin in alpine bowls, transition through rocky terrain, then finish in forest—all within one continuous skiing experience. The maritime snowpack typically stabilises quickly after storms, making steeper terrain safely accessible with relatively modest snow depths.

Runs average 500-900 vertical metres—shorter than North American counterparts but offering remarkable variety. The season runs from July through September, with August typically providing optimal conditions. New Zealand’s accessibility is another advantage: visitors can combine heli-skiing with Queenstown’s renowned dining scene, wine touring in Central Otago, and numerous adventure activities.

The Southern Alps experience rapid weather changes, making flexibility essential. The proximity to the Tasman Sea means conditions can shift dramatically within hours, but the same maritime influence creates snow that stabilises quickly, allowing access to steeper terrain sooner after storms than in more continental climates.

Read: The best things for foodies to do in Auckland, New Zealand

The Caucasus: Europe’s Emerging Giant

While mainstream heli-skiing remains prohibited across much of Western Europe due to environmental regulations, Georgia’s Caucasus Mountains have emerged as the continent’s premier destination. Here, Soviet-era restrictions have given way to operations accessing Europe’s highest peaks.

The terrain surrounding Gudauri offers remarkable versatility, from high alpine bowls to perfectly spaced tree runs. The elevation—runs typically begin above 3,000 metres—ensures reliable snow conditions throughout the winter, while the region’s position between the Black and Caspian Seas creates a unique meteorological environment producing consistent snowfall.

What particularly distinguishes Georgian heli-skiing is the combination of exceptional terrain with distinctive cultural elements. The area’s cuisine—featuring khachapuri (cheese bread), khinkali (dumplings), and excellent local wines—provides perfect sustenance after active days. Accommodation options range from modern mountain lodges to renovated Soviet-era properties with surprising charm.

The season extends from December through April, with February typically offering optimal conditions combining adequate snowpack and increasing daylight.

Chilean Andes: South America’s Powder Frontier

The Chilean Andes have quietly built a reputation for exceptional powder skiing during the northern summer. The central Chilean region around Santiago offers the most reliable conditions, with operations accessing terrain comparable to the European Alps but with substantially fewer skiers.

The terrain features steep volcanic peaks with distinctive features not found in other heli-skiing destinations. Perfectly concave cinder cones provide consistent pitch, while lava flows create natural half-pipes and terrain features. The snow tends toward lighter, drier powder than might be expected at these latitudes, owing to the region’s unique geography and weather patterns.

The season runs from July through September, with August typically providing the most reliable conditions. For northern hemisphere enthusiasts, this offers a valuable mid-year ski fix without the extreme travel distance required for New Zealand.

The Andes’ remarkably consistent weather patterns provide more reliable flying conditions than many competing destinations, with operations averaging more flyable days per week than their counterparts in maritime climates. The altitude requires some acclimatisation, but the terrain is accessible to strong intermediates comfortable in variable conditions.

A Little Professional Guidance Goes A Long Way

For first-time heli-skiers, certain considerations prove universal across destinations. Beyond skiing ability—most operations require guests to confidently handle ungroomed black diamond terrain—physical stamina is equally important. The typical heli-skiing day involves 8-12 descents, each potentially longer than the longest runs at conventional resorts.

Insurance requirements are another crucial consideration, as standard travel policies rarely cover helicopter-accessed skiing. Specialist providers including Global Rescue and World Nomads offer appropriate coverage, which should be arranged well before departure.

Weather contingencies represent perhaps the most overlooked planning element. Even top operations might experience ‘down days’ when helicopters cannot fly due to visibility or wind constraints. Leading companies offer partial refunds for missed flight time, but understanding weather guarantee policies helps manage expectations.

Advance booking is essential, particularly for prime-season weeks at established operations, which often sell out 12-18 months ahead. Packages typically include accommodation, meals, guiding, safety equipment, and a guaranteed amount of helicopter flight time—usually measured in vertical metres skied rather than days or runs.

For those willing to venture beyond resort boundaries, heli-skiing delivers the essence of alpine adventure: untracked snow, dramatic landscapes, and the profound satisfaction of carving first tracks down pristine mountain faces. In a world of increasingly predictable travel experiences, it offers genuine discovery with each helicopter lift-off.

Which UK High Street Restaurants Offer Discounts For The Emergency Services?

Every day across the United Kingdom, thousands of emergency service workers respond to crisis situations, provide life-saving care, and keep our communities safe. These dedicated professionals—from paramedics and firefighters to police officers and NHS staff—often work long, unpredictable hours in challenging conditions.

In recognition of this vital service, restaurants throughout Britain offer small but special discounts to emergency service personnel. These gestures of appreciation not only help stretch tight budgets but also create welcoming spaces where frontline workers can recharge between shifts or unwind after demanding days.

The Blue Light Card and valid emergency service ID have become keys that unlock these dining discounts across Britain’s restaurant scene. From high street favourites to local independents, establishments nationwide offer meaningful savings to those who serve on the frontlines. Let’s explore the current landscape of these offers and how emergency service workers can make the most of them.

High Street Favourites

Nando’s has established itself as a reliable supporter of emergency services, offering a verified 20% discount to Blue Light Card and Defence Privilege Card holders. The discount applies to the cardholder’s meal only, making it a practical option for those grabbing lunch during breaks or unwinding after shifts.

Pizza Express extends a generous 20% discount to Blue Light Card holders Saturday through Thursday, making their restaurants welcoming spaces where emergency service teams can gather over Italian classics without breaking the bank. This covers both food only, it should be noted.

The McDonald’s approach is more localised. There is no nationwide emergency service discount policy, but individual franchises may offer their own arrangements, particularly with complimentary hot drinks for uniformed staff. These offers vary significantly by location, so it’s worth checking with your local restaurant.

Burger King offers a 20% discount at participating locations for Blue Light Card holders, though terms vary by restaurant. Similarly, some Subway franchises provide discounts to emergency service personnel, but as each store is independently owned, these offers aren’t standardised across the chain.

Photo by Nathan Bartlett on Unsplash

The Blue Light Card Scheme

The Blue Light Card has transformed how emergency workers access discounts, creating partnerships with numerous restaurant chains. While the specific terms may change, current Blue Light Card partners include:

  • Prezzo
  • Bella Italia
  • Café Rouge
  • Las Iguanas
  • Zizzi
  • Frankie & Benny’s

Discount percentages typically range from 20-25%, with most excluding peak weekend periods. These partnerships provide substantial savings during weekdays—often when emergency workers are navigating unusual shift patterns.

For the most current and accurate information on specific discount terms, visiting the Blue Light Card website is recommended, as these offers can change frequently.

Mid-Range Chains

The independent restaurant scene offers some of the most generous discounts, though these are also the most variable and subject to change.

Many London establishments have established emergency service discount programmes. Dishoom, Honest Burgers, and Franco Manca have all been known to offer special rates for NHS staff and emergency service workers at various times. However, the specific discount percentages may fluctuate, and these offers aren’t always publicly advertised.

Similar patterns exist in other major cities like Manchester, Birmingham, Edinburgh and Glasgow, with independent eateries creating their own ways to support emergency service personnel. These arrangements often reflect personal connections between restaurant owners and local emergency service communities.

Due to the dynamic nature of independent restaurant offers, it’s always advisable to enquire directly about current discount policies when visiting.

Seasonal Recognition

Certain dates typically see enhanced discount offerings across the restaurant industry:

  • Emergency Services Day (9th September) is officially recognised in the UK and often features special promotions
  • International Nurses Day (12th May) frequently brings focused appreciation for nursing staff
  • Christmas period generally sees increased recognition for those working through the holidays

These seasonal variations acknowledge that emergency workers often sacrifice traditional holiday experiences, working when others are celebrating.

The Bottom Line

The value of these discounts extends beyond their financial worth. They represent a tangible form of societal appreciation, making quality dining experiences more accessible to those who often work unusual hours for modest compensation.

For restaurants, these programmes foster loyalty and help maintain business during quieter periods. Emergency service workers frequently become regular customers, often visiting during off-peak hours and generating consistent revenue.

The relationship proves mutually beneficial—restaurants gain reliable patrons during less busy times, while emergency workers find welcoming spaces where their contributions are acknowledged.

While this guide offers a general overview of what’s available, it’s always best to verify current discount terms directly with restaurants before visiting, as policies can change without notice.

For Britain’s emergency service workers navigating demanding schedules, these healthcare support, fire service and police discount offers aim to transform ordinary meals into moments of appreciation—a reminder that their daily commitment to public service is valued.


Note: Information current as of early 2025. All discount information should be verified directly with individual establishments before visiting, as policies may change.

Where To Eat On Anglesey: The Best Restaurants On The Island

Once dubbed the ‘Mother of Wales’ for its fertile fields that fed the mainland, Anglesey has evolved into one of Wales’ most exciting culinary destinations.

Cross the Menai Bridge today, and you’ll find yourself on an island where centuries-old farming traditions meet increasingly innovative cooking, where pristine seafood is celebrated using both time-honoured techniques and more contemporary flourishes, and where the next great meal is never far away.

From Michelin-recognised heavyhitters to relaxed beachside bistros, here’s our pick of the best restaurants on Anglesey.

Sosban & The Old Butchers

Ideal for an extraordinary, intimate dining experience where innovation meets Welsh ingredients…

Just moments after crossing the Menai Bridge, you’ll discover one of Wales’ most acclaimed dining destinations, tucked away within a historic butcher’s shop, no less. This is no ordinary restaurant – Chef Stephen Stevens (great name) has created something truly unique here, holding a Michelin star for the past seven years, as well as an impressive four AA rosettes, for his bold, creative cooking.

The dining room sets a certain scene: covered windows add an air of exclusivity, while inside, Welsh slate walls, sheepskin-covered chairs and hand-painted animal tiles pay homage to the building’s butcher shop heritage. The space is an understated one – just a handful of wooden circular tables with dining chairs positioned at intimate 45-degree angles to one another, and a kitchen work bench where Stevens can be seen working solo, orchestrating each dish with precision.

There are no menus here. Instead, guests embark on a nine-course tasting experience (£175 per person) that showcases the wealth of North Wales ingredients in surprising and delightful ways. Stevens’ cooking demonstrates an innate understanding of technique and flavour – expect dishes like cod with fermented onion fudge and liquorice, or confit lamb’s tail with mustard custard (next up: goat float? brisket biscuit?) and coffee, each one demonstrating his ability to combine unexpected elements into something truly memorable.

Sosban & The Old Butchers is only open for dinner, Thursday through Saturday, with the evening kicking off at 7pm for the 16 diners lucky enough to secure a booking.

Indeed, do book months in advance – with limited seating and growing recognition, securing a table at this distinguished little place requires foresight and patience.

Website: sosbanandtheoldbutchers.com

Address: Trinity House, 1 High St, Menai Bridge LL59 5EE


Dylan’s, Menai Bridge

Ideal for waterfront dining that casually celebrates North Wales’ finest produce…

Since opening their doors in 2012, Dylan’s has grown from a single waterfront restaurant into one of North Wales’ most beloved dining institutions, with a total of four now operating across the region. Their flagship restaurant in Menai Bridge, housed in a striking modern building, offers a dining room where floor-to-ceiling windows frame spectacular views across the Menai Strait to Snowdonia beyond.

Crowned ‘Welsh Food & Drink Champion’ in 2023, Dylan’s has made it their mission to celebrate “the local produce, character and natural beauty of North Wales.” This isn’t just marketing speak – their kitchen maintains strong relationships with local suppliers, from award-winning butcher Edwards of Conwy to the region’s fish merchants.

And what a pantry they have to work with. The menu spans from properly crisp mac ‘n’ cheese bites made with Snowdonia Cheddar to their signature moules marinière, until recently sourced from Scottish waters while local Menai stocks recovered (a commitment to sustainability that speaks volumes about their approach), but now back using those grown on the Menai Strait seabed.

The restaurant undulates in energy across its expansive opening hours (11am to 10pm), with different crowds bringing a different vibe to the room as the day progresses from coffee to wine to digestif. The drinks menu gives prominence to local ales and Welsh spirits, a commitment that extends to their desserts; the Wild Horse Brewery ale sticky toffee pudding is one of Anglesey’s best desserts.

With additional branches now in Criccieth, Llandudno and Conwy, plus their own general stores, Dylan’s has become a standard-bearer for Welsh hospitality while remaining true to their original vision of championing local produce. We love it.

Website: dylansrestaurant.co.uk

Address: St George’s Rd, Menai Bridge LL59 5EY


The Freckled Angel, Menai Bridge

Ideal for creative British small plates with global influences…

Named after Ren Gill’s song and album Freckled Angels, this globetrotting restaurant has been charming diners in Menai Bridge for nearly a decade. Recently relocated to Dale Street, the dining room is a bright, breezy affair that manages to feel both Scandinavian and chapel-like, with wooden floors, angelic motifs and large windows flooding the space with marine light from the Straits. Sure, those windows may look out on a car park, but what a car park it is!

Anyway, at the helm is Bangor-born chef Mike Jones, who worked his way up to head chef at Hotel Portmeirion by age 23 before opening Freckled Angel. His menu magpie-picks inspiration from across the globe while maintaining proud Welsh roots and is heavily influenced by a certain style of small plates that’s sometimes referred to as modern global. We’re not bothered with labels if it hits the spot…

When it comes to those small plates, the twice-baked Perl Las soufflé with balsamic grapes has become the restaurant’s signature dish, no doubt, but there’s plenty of joy to found in the spicier numbers, too, whether that’s in the honey and soy cured salmon with wasabi and apple, or the Korean fried chicken with cucumber salad.

A standout during our recent visit was the restaurant’s take on ‘dippy eggs’, which saw salt beef and unami-rich parmesan toast, served with with a crispy duck egg – a masterpiece of texture and taste. The egg is expertly prepared to achieve that coveted contrast: a golden, crispy exterior giving way to a luxuriously runny yolk. It’s a real mouth-coater, make no mistake.

The small plates are priced keenly at around £8 to £11, making the Angel a great value meal for the quality. And it is quality; the restaurant has recently been featured in the Good Food Guide and named the winner of the North Wales Young Business Award for food and hospitality. There are even bottles of wine starting below £30.

Reservations are recommended, particularly for weekend dinner service, when regulars and visitors gather in this intimate 30-cover restaurant to sample Jones’ creative cooking. Open Wednesday through Sunday, 12pm to 10pm.

Website: freckledangel.com

Address: Freckled angel, Dale St, Menai Bridge LL59 5AH


The Lobster Pot, Church Bay

Ideal for supremely fresh seafood in one of Wales’ most storied coastal restaurants…

Since 1946, when John and Frieda Wilson first transformed their cottage Glan-Yr-Afon into a café serving lobster teas, The Lobster Pot has been an essential part of Anglesey’s culinary landscape. Now run by brother and sister team Adam and Ceri Griffiths (Adam as head chef, Ceri as restaurant manager), this Church Bay institution continues to celebrate the freshest local seafood, just as it has for over 75 years.

The restaurant’s sense of deep authenticity stems from its unique position – it sits right next door to its own seafood supplier, meaning the lobsters and crabs quite literally go from tank to plate. That celebration of all things clawed is evident in signature dishes like their Lobster Thermidor (£37.95) and Lobster Mornay, where sweet, fresh meat comes bathed in a Welsh cheddar cheese sauce.

Beyond lobster, the kitchen serves up whatever the local boats bring in – perhaps pollock, sea trout, cod or turbot, depending on the season. There’s also excellent mussels in either traditional white wine sauce or a fragrant Thai broth, while the menu extends to carefully selected Welsh beef and lamb dishes for those not feeling the seafood (perhaps don’t come here if that’s the case, actually!). 

Crucially, the emphasis remains on letting the quality of ingredients speak for themselves, with a simple, almost prosaic preparation that enhances rather than masks natural flavours. Yep, even that cheddar sauce duvet manages to keep things polite and on good terms with the lobster meat resting below.

The dining room is relatively intimate, though a covered outdoor terrace has expanded capacity somewhat. The garden makes a perfect spot for a pre-dinner drink in summer, with views across Church Bay adding to the sense of place that makes The Lobster Pot such a special destination.

Open Wednesday through Sunday, 12pm to 9:30pm. Early booking essential.

Website: thelobsterpot.uk

Address: Church Bay, Holyhead LL65 4EU


The White Eagle, Rhoscolyn

Ideal for elevated pub dining with stunning coastal views…

Saved from closure in 2007 by the Timpson family (of key cutting and prison reform fame), The White Eagle has been transformed into one of Anglesey’s most cherished dining destinations. This white-rendered building, with its floor-to-ceiling windows and extensive elevated terrace, makes the most of its enviable position overlooking Borth Wen Beach and the sweeping views across to Bardsey Island.

Now part of the Flock Inns group (operated by Roisin Timpson), the pub’s seasonal menu reflects the richness of Welsh produce. The kitchen excels at refined pub classics – think locally-sourced steaks with triple-cooked chips, fresh fish pie topped with potato and garden pea mash, or their signature sweetcorn chowder loaded with mussels and smoked haddock. The drinks selection is equally thoughtful, with local cask ales from Conwy Brewery alongside a tight, keenly priced wine list

Images via @whiteeagleflockinns

The spacious beer garden is a particular draw in summer months, while dogs are welcomed with open arms (and treats) both outside and in designated indoor areas. For those wanting to extend their stay (or, you know, roll into bed after one too many pints), there’s even a luxury four-bedroom apartment above the pub called The Nest, offering those same spectacular views.

Open daily, noon until 8pm from Sunday to Thursday, and an hour later, until 9pm, on Fridays and Saturdays. 

Website: white-eagle.co.uk

Address: Rhoscolyn, Holyhead LL65 2NJ


The Tavern on the Bay, Red Wharf Bay

Ideal for modern gastropub dining with mesmerising coastal views…

Originally built as a marine cottage in 1924, The Tavern on the Bay has been transformed into one of Anglesey’s most visually arresting venues. The restaurant offers a mesmerising 270° panoramic view that sweeps across the Anglesey coastline to the Great Orme, best enjoyed from their wooden-beamed dining room with its striking copper pendant lights and floor-to-ceiling windows.

Once again, elevated pub classics are the name of the game here – fresh market haddock in cask ale batter, Welsh lamb barmarked from the grill… You get the picture. Whilst it’s not the most groundbreaking food on the planet (or, indeed, on the island) there aren’t many better views to frame your dinner with than here. The regular ‘Piano on the Bay’ evenings further convey it’s a special kind of place.

Open daily, 11:30am until 9:30pm Sunday through Thursday, and until 10:30pm Fridays and Saturdays. 

Website: thetavernonthebay.co.uk

Address: Red Wharf Bay, Anglesey LL75 8RJ


Catch 22 Brasserie, Valley

Ideal for contemporary British cooking with global influences…

Named after Joseph Heller’s novel (a reference to the owners’ bold leap from secure jobs into restaurant ownership), Catch 22 has become one of Anglesey’s most respected dining destinations since opening in 2017. Recently named among the Good Food Guide’s 100 Best Local Restaurants for 2024, this modern brasserie is the creation of chef-owner Neil Harley-Davies, who runs the restaurant with his wife Melissa and sister-in-law Ellie.

After training as an accountant, Neil switched careers to follow his culinary passion, working his way through Cardiff’s kitchens and a Michelin-starred run in Berkshire before returning home as the first head chef at the aforementioned Dylan’s in Menai Bridge. Now at his own venture, he combines high-quality local produce with culinary expertise to create contemporary British dishes with global influences.

The menu showcases produce from an impressive roster of Welsh suppliers – from Halen Môn sea salt (more of them in a moment) to Menai Oysters, Llefrith Cybi dairy to Anglesey Fine Foods. Their Singapore-style chicken curry has become a signature dish, while the legendary Snickers Trifle (a sybaritic concoction of malt panna cotta, peanut caramel and chocolate ganache) has been dubbed “the best pudding in the world” by the adjacent dining table and, in so many words, the Good Food Guide.

The modern two-story building, with its striking wooden façade, houses a dining room that can seat up to 120 guests. Spring 2025 will see the addition of a first-floor cocktail bar and lounge, adding another dimension to this vibrant establishment. Despite what the name might suggest, seafood is just one part of their broad, appealing menu that caters to all tastes.

Open Wednesday through Sunday, 10:30am until 9pm (8pm Sundays). Booking recommended for weekend service.

Website: catch22brasserie.co.uk

Address:London Road Valley, Holyhead LL65 3DP


Tide/Llanw at Halen Môn, Brynsiencyn

Ideal for coffee and homemade treats with spectacular strait-side views…

What began in 1997 as a pan of seawater boiling on an Aga has evolved into one of Wales’ greatest food success stories. Halen Môn’s sea salt, now protected by PDO status and served everywhere from royal weddings to the White House, provides the backdrop for this charming café on the edge of the Menai Strait.

Opened by Hugh Fearnley-Whittingstall and visited by the then Duke and Duchess of Cambridge, Tide/Llanw makes the most of its exceptional setting with panoramic views across to Snowdonia. The outdoor seating area, protected by a sturdy Welsh ‘pabell’ (canopy), offers the perfect spot to sample their carefully curated menu while soaking in the vista.

Images via @halenmon

The café champions quality local produce – expect Coaltown speciality coffee alongside homemade cakes that often feature their famous sea salt. Their toasted sesame and sea salt flapjack has become something of a signature, best enjoyed with a flat white or, for those feeling festive, an ice-cold Jin Môr (their own gin).

Open Wednesday through Sunday, 10:30am until 2:30pm. No booking required. Dogs welcome with treats provided. The café forms part of the larger visitor centre, where you can tour the salt-making facilities, browse their design-led gift shop, or even try their innovative wild seaweed bathing experience.

Website: halenmon.com

Address: Halen Môn, Brynsiencyn, Isle of Anglesey, LL616TQ