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Whale Watching The World Over: 8 Of The Best Places To Spot Them

Editorial Team
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Whale Watching The World Over: 8 Of The Best Places To Spot Them

There’s something profound about witnessing a whale breach the surface – that moment when tonnes of cetacean muscle and grace pierce the boundary between their world and ours. It’s one of those things that you simply have to see once in your life, to make you feel truly insignificant. 

Because it’s good to be humbled sometimes. Whether you’re planning your first expedition or your fifteenth, here are 8 of the world’s most extraordinary whale watching destinations.

Hervey Bay, Australia

Queensland’s whale watching capital offers an experience unlike any other, particularly for those keen to observe humpback behaviour. Between July and November, these magnificent creatures transform the bay into their personal playground. Unlike other locations where whales simply pass through, Hervey Bay serves as a crucial stopover in their migration. The shallow, warm waters provide ideal conditions for mothers to nurse their calves and teach them essential life skills.

What truly sets this destination apart is the remarkable level of interaction. Local operators report that up to the vast majority of encounters involve curious whales approaching vessels – a phenomenon rarely seen elsewhere. The bay’s unique geography, protected by Fraser Island, creates mirror-calm waters that allow for exceptional viewing conditions.

Best time to visit: July to November, with peak activity in August and September when mothers and calves are most active in the bay’s warm waters.

Insider tip: Book a dawn patrol trip when the water is at its calmest and the whales are most active. Several operators offer hydrophone experiences, allowing you to listen to the hauntingly beautiful whale songs beneath the surface.

Wilhelmina Bay, Antarctica

Along the Antarctic Peninsula lies Wilhelmina Bay, nicknamed “Whale-mina Bay” by scientists for its extraordinary concentration of humpback whales. Here, in the austral summer, these magnificent creatures demonstrate sophisticated cooperative hunting techniques, creating spiral bubble nets to trap their prey.

While icy Antarctic cruises require careful planning and timing, the rewards are unmatched. The bay’s protected waters, backed by towering glaciers and curious penguin colonies, create an otherworldly setting for whale watching. The midnight sun of summer allows for extended viewing hours, while the crystal-clear Antarctic waters offer unprecedented visibility.

Expedition note: February brings the highest concentration of whales, as they feed intensively before their northern migration.

Best time to visit: November to March during the austral summer, with February being particularly rewarding as whales feed intensively before their northern migration.

Kaikoura, New Zealand

Perched on the edge of a submarine canyon that plunges two kilometres deep, Kaikoura offers perhaps the world’s most reliable whale watching. While most destinations are seasonal, here you can spot sperm whales year-round—thanks to the unique convergence of warm and cold currents that creates a rich feeding ground.

The resident sperm whales are all males, typically measuring up to 18 metres in length. They dive to extraordinary depths of up to 2,000 metres, hunting giant squid in the canyon’s inky depths. A typical encounter lasts about 10 minutes before these magnificent creatures dive deep, lifting their distinctive flukes high above the water—a photographer’s dream moment.

Expert advice: Consider combining air and sea tours. While boats offer intimate encounters, helicopters provide a extraordinary perspective on the whales’ true size and social behaviour.

Best time to visit: Year-round for sperm whales, but December to March brings additional species including blue whales and orcas.

Read: The best things for food and wine lovers to do in Auckland

Husavik, Iceland

This former fishing village has reinvented itself as Europe’s whale watching capital, and with good reason. The nutrient-rich waters of Skjálfandi Bay attract up to 23 different cetacean species, including the rarely seen northern bottlenose whale. What makes Husavik particularly special is the possibility of midnight sun whale watching—imagine photographing a blue whale against a pink-golden Arctic sky at 11 pm.

Local operators use traditional oak boats, which provide a more stable viewing platform and create less underwater noise disturbance. The surrounding landscape of snow-capped mountains and volcanic fields adds a dramatic backdrop to every sighting.

Local secret: Book a trip that includes a stop at Lundy (Puffin Island). The combination of whales and thousands of nesting seabirds makes for an unforgettable Arctic wildlife experience.

Best time to visit: May to September, with peak season in July and August when the midnight sun creates perfect conditions for evening whale watching.

Monterey Bay, California

The submarine canyon that cuts through Monterey Bay rivals the Grand Canyon in scale, creating a remarkable marine ecosystem that supports countless whale species. What sets this location apart is the diversity of feeding behaviours on display. Here, you might witness humpbacks engaging in bubble-net feeding, grey whales bottom-feeding in the kelp forests, or orcas hunting in coordinated packs.

The bay’s unique oceanography creates upwelling zones that concentrate nutrients and attract an abundance of marine life. This phenomenon means you’re likely to encounter not just whales, but also vast pods of dolphins, porpoises, and seasonal visitors like leatherback turtles.

Conservation note: The Monterey Bay Aquarium Research Institute actively studies the canyon’s unique ecosystem. Many tour operators participate in citizen science programmes, making your trip contribute to whale research and conservation.

Best time to visit: While whales are present year-round, December to April is best for grey whales, and June to September optimal for blue whales and humpbacks.

Peninsula Valdes, Argentina

This UNESCO World Heritage site presents an unrivalled spectacle of southern right whales gathering in sheltered bays. Between June and December, these magnificent creatures come so close to shore that you can observe them from coastal cliffs—a particular boon for those who prefer terra firma to rolling seas.

The region’s true claim to fame, however, lies in its resident orca population. These skilled hunters have developed a remarkable technique unique to this coastline: deliberately beaching themselves to catch sea lion pups on the shore. This extraordinary behaviour, passed down through generations, occurs primarily during February and March when seal pups are learning to swim.

Local insight: The clifftop trails near Puerto Pirámides offer excellent land-based viewing opportunities. Time your visit for high tide when whales often swim remarkably close to shore.

Best time to visit: June to December for southern right whales, with October being the peak month for mothers and calves. Orca sightings are most common in February and March.

São Miguel, Azores

In the middle of the Atlantic, the Azores archipelago sits at a crossroads of marine migration routes. These Portuguese islands offer perhaps Europe’s most diverse whale watching opportunities, with over 20 species regularly recorded in the surrounding waters. The resident population of sperm whales makes year-round sightings possible, while spring brings an abundance of baleen whales migrating north.

The islands’ volcanic origins create steep underwater walls and deep-water hunting grounds close to shore. This unique topography means you often encounter whales within sight of land—a rarity in most whale watching destinations.

Navigator’s tip: Book a full-day trip to maximise your chances of encounters. The calm, clear waters allow for excellent underwater visibility when whales dive.

Best time to visit: Year-round for sperm whales, but March to June brings the largest variety of species during the spring migration.

Tofino, British Columbia

This rugged outpost on Vancouver Island’s western coast offers more than just whale watching – it’s a masterclass in marine ecology. The annual grey whale migration brings some 20,000 individuals past these shores, but it’s the resident population of around 200 that makes Tofino special. These permanent inhabitants have developed unique feeding techniques, often swimming sideways along the sandy bottom to scoop up ghost shrimp.

The surrounding temperate rainforest adds another dimension to the experience. Bald eagles soar overhead, sea otters crack shellfish on their bellies, and black bears occasionally appear on the shoreline at low tide.

Nature note: The best viewings often occur during the herring spawn in early spring, when the waters teem with marine life.

Best time to visit: March to October for grey whales, with a special surge in March/April during the spring migration and again in September/October for the southern migration.

Before You Go

While timing and weather conditions play crucial roles in whale watching success, advance preparation can significantly enhance your experience. Taking motion sickness tablets 24 hours before your trip can help prevent seasickness, and morning departures typically offer calmer seas.

Most importantly, remember that these extraordinary creatures choose to interact with us on their own terms. This unpredictability is part of what makes each encounter so special—a genuine privilege rather than a guaranteed performance.

How To Boost The Natural Light In Your Home Office: 8 Top Tips

Editorial Team
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How To Boost The Natural Light In Your Home Office: 8 Top Tips

Did you know that potential homebuyers would willingly pay a whopping £20’000 above the asking price for a property bathed in natural light? 

It’s easy to see why. Regular exposure to the good stuff increases your Vitamin D intake, fights off seasonal depression and improves sleep, amongst a whole host of other benefits. And the good news? These benefits are enjoyed even if your natural light exposure occurs indoors. 

And that’s before we consider natural light’s hugely positive impact on productivity. A 2018 study conducted by professor Alan Hedge of Cornell University and reported on by PR Newswire found that ‘’optimizing the amount of natural light in an office significantly improves health and wellness among workers, leading to gains in productivity’’. 

No wonder, then, that so many recent home working converts are doing all they can to improve the flow of theirs. If you’re keen to do the same, then you’ve come to the right place; here are 8 top tips on how to boost the natural light in your home office.

Ensure Your Windows Are Super Clean

If all the tips were this easy, affordable and straightforward, then we’d probably be out of a job. Because one of the most simple ways to improve the natural light in your home office is to ensure any windows are sparkling clean and as see-through as they possibly can be. 

Accumulation of dirt, fingerprints, salt (if you live by the sea), steam, grease, and even incorrectly applied window cleaning products can all obscure natural light from flowing freely into your home office. So, for a quickfire way to boost the room’s brightness and your productivity in tandem, make sure your windows are blemish free. Tidy window, tidy mind, as they should say. 

Read: 5 home office design hacks for better productivity

Introduce A New Source Of Natural Light

From the most humble tip to the most all-encompassing…

If you foresee working at home becoming a permanent fixture and you’re truly devoted to making your home office as productive a space as possible, then you should consider adding a whole new source of natural light…should your budget allow it, of course.

Although knocking through a section of wall or installing a new window is a big job, make no mistake, it also represents a smart move in the long run. Made to measure windows, conservatories and patio doors all fit the bill, and whilst the investment in a whole new window will inevitably be large, you will likely end up adding value to your home via the addition of more natural light (remember that 20K we mentioned earlier?). 

Floor-to-ceiling options, corner designs, or combinations with sliding panels can provide maximum light penetration and elevate the room’s aesthetics. To find the perfect match for your home, explore aluminium windows at ukdoorsonline.co.uk for modern, stylish options.

Dress Your Windows Smartly

To make the most of natural light in your home office, it’s essential that you consider the way you dress your windows, too. Though some management of glare and flare is necessary, particularly if you’re staring into a screen all day, it’s best you avoid curtains in your home office, as they tend to obscure a fair bit of natural light. 

Instead, opt for blinds or shutters, the latter of which allows you to fully expose the windows when needed by simply folding back the shutter panels, providing maximum natural light whilst still retaining a certain level of privacy and glare management. Alternatively, the high functionality of Venetian blinds makes them a prudent choice, too.

Read: 5 top tips for finding the right blinds for your home

Mirror, Mirror On The Wall

Hanging a mirror opposite the primary source of natural light in your home office is a neat trick to make the room feel bigger and, most importantly, brighter. This is because mirrors help reflect natural light and bounce it around the room in a surprisingly subtle but observable way.

Whilst we wouldn’t want you to turn your home office into a house of mirrors (seeing your face from every angle certainly wouldn’t help productivity, however beautiful it is), hanging another mirror adjacent to a window can further enhance the flow of natural light.

Consider other reflective room features, too, such as glass tiles, glass fronted picture frames and ornaments and sculptures possessing of a certain shine.

Make Room For Minimalism

Let’s put things simply, in the spirit of minimalism; clutter blocks the flow of natural light. Particularly important for items placed close to the window or in front of it, make sure that you don’t have anything in your home office directly in front of your windows as they can obstruct light and make the room feel dingy.

This doesn’t only apply to that stack of books you can’t find a home for, but also to bulkier pieces, such as furniture, desks and computers. 

Of course, keeping your home office tidy, neat and with everything in its right place will also help you maintain that bright and breezy feeling, too. Check out these tips on decluttering for more advice on doing just that.

Paint Your Walls & Ceiling A Bright, High Gloss Shade

Another way to increase the amount of natural light in your home office is to give the room a lick of light paint, ideally using an off-white, high gloss paint. Lighter coloured walls are brilliant at bouncing natural light around the room and opting for high gloss means your walls will possess a sheen that is more reflective and mirror-like.

If you’re not keen on painting the whole room a stark, bright colour, then prioritise those windows opposite and adjacent to the chief source of natural light in the room.

Should you have eaves hanging above your windows on the exterior of your home office, then paint them white, too, as they reflect natural light into the home, from the outside in.

Single woman painting the wall inside the house

Consider Strategic Furniture Placement

Just as important as what you put in your home office is where you put it. Strategic furniture placement can make a significant difference in how natural light flows through your space. Position your desk perpendicular to the window rather than facing it directly – this reduces screen glare while still allowing plenty of natural light to reach your workspace.

If possible, keep taller furniture pieces like bookcases and filing cabinets against walls that don’t have windows, preventing them from casting long shadows across the room. For video calls, consider placing your computer so that natural light illuminates your face from the front or side, rather than creating a backlit silhouette effect that can make you appear dark on camera.

Lose The Carpet

A darkly coloured carpet in your home office will likely soak up all that natural light you’ve been working so hard to welcome inside. If you’re serious about brightening the room up as comprehensively as possible, then a lighter shade below foot is ideal. 

The best option here is to lose the carpet entirely and embrace the floorboards beneath. Should they be a darker shade than perhaps you’d like, fear not; it’s eminently possible to lighten up your floorboards. Sand them down thoroughly first, then apply a bleach or stain for that blonde wood flooring effect which brightens up a room instantly.  

8 Domestic Swaps To Help Make Your Home Greener

Vicky Clifford Sanghad
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8 Domestic Swaps To Help Make Your Home Greener

The world is changing, the planet’s heating up, and unless we all endeavour to make big changes to the way we live our lives (here’s looking at you, Bezos, Branson and Musk), then the climate catastrophe will only worsen. And what’s worse than a catastrophe? It doesn’t bear thinking about…

But think about it we shall. Fortunately, there are some steps that individuals can take – even humble, non-billionaire ones – to help reduce their impact on the environment, and this action often starts at home. A home, it should be added, in dire need of energy-efficiency in the face of rising water, gas and electricity bills, and a cost of living crisis that shows no signs of abating.

With all that in mind, here are 8 domestic swaps to help make your home greener today.

G Rated White Goods For A

Investing in energy-efficient appliances may be a common advice you often read. But despite the question of the originality of this advice, it is still one of the most effective ways to cut your utility costs.

First things first; it’s important to get acquainted with energy efficiency ratings, which come attached to all new white goods., including freezers, fridges, washing machines and dishwashers. These scores range from G to A and just like that school report you used to dread, the closer that rating is to the start of the alphabet, the better.

Interestingly, investing in new white goods with A energy efficiency ratings isn’t only a good idea for your carbon footprint; it may well save you money in the long run, too. As This Is Money reported back in 2019, switching from a C-rated fridge freezer to A+++ rated one can save £113 a year…an investment in the future in more ways than one, don’t you think?

Read: Why is my energy bill so high? 5 electricity sucking home appliances

Your Current Energy Supplier For A Green Alternative

Monitoring your electricity and gas consumption can help you identify areas of improvement in energy efficiency. By using an online energy tracking tool or a monitoring device on your appliances, you can track how much energy you are using and make smart adjustments accordingly.

Regarding utility costs, every company has its own rates and deals, and it is always wise to compare electricity and gas tariffs to find the one that fits your needs and budget.

Prioritise UK energy companies who use clean, green energy wherever possible. Some of these include Bulb, Ecotricity, Octopus, Good Energy and so-called ‘green tariffs’ from energy companies who aren’t yet wholly committed to treading more lightly on the planet.

Incandescent Bulbs For LED

Another simple domestic swap that can make a big impact on the energy efficiency of your home is to swap out old incandescent bulbs for LED ones, the latter of which has several advantages over the former.

According to the US Department of Energy’s consumer resource Energy Saver, ‘’Residential LEDs…use at least 75% less energy, and last up to 25 times longer, than incandescent lighting.’’ When considering that the majority of domestic lighting is predicted to be LED by 2035, investing in these bulbs is also a wise investment in the future.

Non Programmable Thermostat For A Smart Version

Whilst we realise it’s somewhat perverse to say this when it’s so cold outside, the Energy Saving Trust recommend that you should set the temperature in your home to somewhere between 18°C and 21°C, which feels a little low in the current climate, don’t you think?

Instead of faffing around, constantly twisting radiator dials and tweaking ambient temperatures, wasting both your energy and your home’s in the process, consider investing in a smart thermostat, which does much of the hard work for you.

Using sensors in every room, it’s possible for smart thermostats to automatically heat and cool different parts of your home to maintain the optimum temperature within. Some of these smart HVAC systems can also detect whether someone is in a room and can be triggered to turn off if no one is there. Others can be used to save you money by trying to keep your energy usage within a certain quota, which is ideal for those looking to reduce their carbon footprint. 

Automated thermostats have been estimated to save hundreds in energy costs alone, so they are an investment well worth it, even before you consider the environmentally positive implications. If you’re interested to learn more, check out our guide on why you should switch to a smart thermostat.

©[ROSSHELEN] VIA CANVA.COM

Standard For Low Flow Shower Heads & Toilets

How strong is your flow when you’re in the bathroom? Whilst this might usually be an enquiry your GP makes, today, it’s one you should be considering in terms of the health of the planet.

Because by installing a low-flow showerhead and toilet, you can reduce your home’s water usage. The average shower in the UK uses an estimated 60 litres of water and lasts for 8 minutes. Buy by using eco-friendly shower heads that have been fitted with an integrated flow regulator, with newer models able to reduce the amount of water used by half whilst still providing a wonderfully refreshing shower experience. 

Sure, your shower head will feel a little less amazing, but you’ll be doing your bit for the environment and your energy bills. What’s not to love?

And did you know that flushing your toilet accounts for 14% of your domestic water usage. So, look beyond the shower and go further, investing in a low flush toilet, which uses significantly less water than a normal one. And while we’re considering your waterworks, it’s a good idea to fix any leaking taps in the house for good measure!

Single For Double Or Triple Glazing

Energy wastage; don’t you just hate to see it? So, you’ll likely bristle at this stat; 25% of the energy you buy to heat your home is being lost through single glazing, or older inefficient double-glazed windows. As the team at Swallow Glazing implore; now is the time to look at upgrading your windows to modern ‘A’ Rated windows. 

As stated in a government report on double glazing published in 2016, you could even save £150 by replacing your single glazing for double, due to the warmth kept in and energy saved domestically.

Though double glazing now comes as standard, due to building regulations introduced in April 2002, expect triple glazing to soon become the norm, since it improves the energy performance of regular double glazing by around 50%, according to Home Building. For any home aiming for net zero, such windows will become essential.

Regular Radiators For Smart Radiator Valves

Want to take your home’s heating efficiency to the next level? While smart thermostats are excellent for controlling your overall home temperature, smart radiator valves offer even more granular control over your heating system, room by room.

These clever devices replace your existing radiator valves and allow you to control the temperature of individual radiators through your smartphone or integrate them with your existing smart home system. Installing smart radiator valves could save you up to 30% on your heating bills – and that’s not including the environmental benefits of more efficient heating.

The beauty of smart radiator valves lies in their ability to create heating zones within your home. For instance, you might want your bedroom cooler during the day but warmer just before bedtime, while keeping your home office at a consistent temperature during working hours. These valves can even detect open windows and automatically turn off the radiator to prevent energy waste, or learn your daily routine to optimize heating patterns automatically.

Plus, many smart radiator valve systems can provide detailed energy usage data, helping you identify which rooms are using the most heat and adjust accordingly. It’s like having a personal energy efficiency expert monitoring every radiator in your home. Copy

A Well Kept Garden To One Full Of Foliage

Sure, it’s satisfying to look out on a well kept, carefully coiffured garden, but in terms of your domestic green credentials, it’s often more environmentally friendly to let your garden go a little. This is because, by doing so, you create a hospitable environment for all kinds of creatures and critters, providing them with shelter and a space for feeding and nesting. 

We realise you’re busy, but before you leave us, do check out these 11 ways to make your garden more wildlife friendly. You won’t regret it!

Thinking About Setting Up An Airbnb In London? Here Are The Details That Count

Editorial Team
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Thinking About Setting Up An Airbnb In London? Here Are The Details That Count

Here’s the thing; running a successful Airbnb in London isn’t about following a template. And yes, we understand the irony in that statement before we offer something of a template. 

While most hosts focus on thread counts and smart TVs, the properties that consistently book well nail something more fundamental: they give guests precise insights into their slice of the city.

The capital’s rental market demands this deeper knowledge. From the creative pulse of Shoreditch to the village feel of Richmond, each area attracts distinct guests with specific expectations. Meeting these expectations – and then exceeding them with insider knowledge – is what turns casual bookings into consistent income. Here’s how to make yours count.

Location, Location, Location…

First, understand your area’s unique appeal, and lean into it… 

East London’s Creative Quarter

In Shoreditch and Hackney, your typical guests are creative professionals and tech workers who value authenticity over luxury. Here, converting that Victorian warehouse space or period conversion requires thoughtful touches. Forget generic Ikea prints – connect with local artists to showcase their work on your walls. That breakfast bar isn’t just for morning coffee; it’s a workstation for digital nomads, so ensure it has multiple power points and consider providing a monitor.

The area’s famous street art means your local guide needs constant updating. Rather than just pointing guests to Brick Lane, create a curated walking tour of lesser-known spots like the ever-changing walls of Hoxton Square or the quiet back alleys of Redchurch Street. Partner with local coffee roasters like Allpress or Ozone to provide fresh beans – it’s these neighbourhood touches that earn five-star reviews.

South London’s Village Life

Greenwich and Dulwich attract a different crowd altogether. Here, families and history enthusiasts seek that elusive London village atmosphere. Your property should embrace this with a proper garden guide – not just the obvious Greenwich Park, but hidden gems like the Dulwich Picture Gallery grounds or the secret Thames Path routes that tourists rarely discover.

In these areas, kitchens matter. Guests often stay longer and cook more, inspired by local markets. Provide proper market baskets and a detailed trader guide for Greenwich Market or North Cross Road. Include tide times for riverside properties – it transforms a simple Thames view into an ever-changing showcase of London’s maritime heart.

West London’s Premium Touch

In areas like Notting Hill and Holland Park, luxury isn’t about gold taps – it’s about insider knowledge. Your guests are likely living out their Richard Curtis film fantasies, so help them discover the real neighbourhood beneath the tourist trail. Map out the quietest streets for those Instagram-worthy pastel house photos, and time their Portobello Road visits to avoid the crowds.

Create relationships with local businesses – the family-run deli that will deliver breakfast, the hidden mews cafe that makes London’s best flat white. During Carnival weekend, either market your place at a premium with a detailed survival guide, or close altogether – there’s no middle ground.

North London’s Cultural Corner

Islington and Hampstead attract theatre lovers and literary types. Your property here should stock local authors – a Zadie Smith novel for Willesden visitors, George Orwell for Islington guests. Create a cultural calendar that goes beyond the obvious – not just Angel’s Chapel Market, but the hidden Georgian squares perfect for summer reading.

The area’s restaurant scene is legendary, but skip the obvious chains. Instead, guide your guests to local institutions like Ottolenghi’s original Upper Street site or the historic pubs of Hampstead Heath. Provide detailed walking maps – the back routes from Highgate to Hampstead through ancient woodlands, or the hidden path to Camden that most locals don’t even know.

Central London’s Square Mile

For City of London properties, your target market is clear: financial sector professionals who demand efficiency above all. Here, your property manual should read more like a productivity guide. Map out the quickest routes to major institutions, the best spots for client meetings, and the quiet corners for important calls.

But don’t forget the area’s rich history – a Sunday morning guide to exploring empty alleyways and Roman ruins can transform a business trip into an adventure. Partner with local dry cleaners for emergency services, know your late-night food delivery options, and ensure your bathroom is stocked with premium grooming products.

The London-Specific Essentials

London’s weather and lifestyle demand certain amenities. A proper drying rack or washer-dryer combo is crucial – guests can’t rely on outdoor drying in our climate. A good umbrella stand by the door isn’t just practical, it’s thoughtful. Tea and coffee making facilities are non-negotiable in a British home – invest in a proper kettle and provide Yorkshire Tea or PG Tips alongside fancier options.

For summer listings, portable fans are essential – many London properties lack air conditioning. For winter, clear central heating instructions are crucial, especially for international guests unfamiliar with British boiler systems.

The Science Of London Photography

Capturing your London property requires understanding the city’s unique light. East-facing rooms shine in morning light, perfect for breakfast nook photos, while west-facing spaces need afternoon shoots. Capture both natural and artificial lighting – London’s winter means many guests will only see your space after dark for months at a time. Document how your space changes with the seasons, from summer’s long golden hours to winter’s cosy evening ambiance.

Read: How to prepare your house for Airbnb guests to ensure that 5-star review

Mastering London’s Market Rhythms

Each London neighborhood has its high seasons that extend beyond traditional tourist peaks. Wimbledon affects all of SW London’s pricing, while the London Marathon transforms East London’s market. Christmas lights season starts in early November around Oxford Street, while summer brings neighborhood festivals that locals plan for all year.

Consider offering longer stays during quieter periods, particularly targeting the growing number of business travelers who blend work and leisure. January through March might see lower tourist numbers, but business continues – make your space attractive to corporate travelers who’ll appreciate a home-like environment for extended stays.

A Personal Touch In A Global City

While professional management companies offer convenience, consider handling guest communication personally, at least initially. Understanding your guests’ needs firsthand helps you anticipate future requirements and continuously refine your offering. London visitors often return annually – building genuine relationships can transform one-time guests into loyal returners who treat your property like their London home.

Going The The Extra Mile

Install a smart lock system – London’s work culture means unpredictable arrival times, and international flights often mean early morning arrivals. A smart lock with a code is far more convenient than key handovers.

Provide an international adapter and a portable battery pack for sightseeing. Consider including a pay-as-you-go Oyster card with a small preload – it’s a small cost for you but a huge convenience for guests.

Navigating Regulations

Remember that London has a 90-day annual limit on short-term lets unless you have specific planning permission. Use this to your advantage by offering longer stays during off-peak periods. Ensure you have proper insurance and understand both your council’s specific requirements – they vary significantly between boroughs – and, crucially, how to get around the Airbnb 90-day rule, as there are indeed workarounds. 

The Bottom Line

The most successful London Airbnb properties don’t just offer a place to stay – they provide an authentic slice of London life, crafted by hosts who truly understand their corner of the city. Focus on creating these deeper connections, and you’ll build something truly special in London’s competitive market.

What Shopping Habits, Materials & Brands Are A Welcome Antidote To Fast Fashion?

Editorial Team
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What Shopping Habits, Materials & Brands Are A Welcome Antidote To Fast Fashion?

As the environmental and ethical implications  of fast fashion become increasingly apparent, a paradigm shift in consumer behaviour is emerging. This shift is characterised by a move towards more sustainable shopping habits, materials, and brands that offer a welcome antidote to the disposable culture of fast fashion.

Indeed, the allure of cheap, trendy clothing that can be bought at a moment’s notice has been overshadowed by the pressing need for sustainability and ethical responsibility. As we become more aware of the impact our shopping habits have on the planet, the question arises: what are the antidotes to fast fashion?

Mindful Shopping Habits

The first step towards sustainable fashion is changing our shopping habits. Mindful shopping means taking a moment to consider the necessity and longevity of a purchase. It’s about moving away from impulsive buying and towards a more thoughtful approach to consumption.

Quality Over Quantity

Investing in high-quality garments that last longer is a welcome change. This means looking for well-made clothes, with attention to detail and durable materials. It’s about having a classic wardrobe that transcends seasonal trends, reducing the need to constantly buy new items.

Second-Hand and Vintage

The second-hand market is booming, and for good reason. Buying vintage or pre-loved items not only gives clothes a second life but also reduces the demand for new production. Charity shops, vintage boutiques, and online platforms like Depop and Vinted are treasure troves for unique finds that don’t cost the earth.

Renting, Swapping & Repurposing

For those occasions that require a special outfit, renting rather than buying is a sustainable choice. Similarly, clothes swapping with friends or through organised events can refresh your wardrobe without contributing to fast fashion. 

Here are some of the most popular clothes rental platforms in the UK:

  • HURR Collective – This platform is well-known for its peer-to-peer rental service, allowing users to rent out their own clothes as well as rent from others.
  • By Rotation – By Rotation markets itself as a social fashion rental app, where users can lend and rent designer outfits directly from each other.
  • My Wardrobe HQ – This site offers both rental and purchase options for designer clothes and accessories, with a focus on luxury fashion.
  • Rotaro – Rotaro is a fashion rental service that curates trendy pieces and also focuses on sustainability by offering carbon-neutral deliveries.
  • Hirestreet – Hirestreet is aimed at the affordable end of the market, offering rental dresses and outfits for events like weddings, parties, and other special occasions.
  • Girl Meets Dress – This is one of the UK’s first dress rental services, offering a wide range of dresses for various occasions.
  • Endless Wardrobe – They offer a three-way service: rent, buy new, or buy nearly-new, giving customers multiple options for accessing contemporary fashion.
  • The Devout – This is a subscription-based rental service offering everyday clothing as well as occasion wear.
  • Front Row – Front Row is a luxury-focused rental service offering pieces from high-end designer labels.

Breathing new life into existing garments through repurposing is another brilliant way to extend the lifecycle of your clothes. As the printing experts at MeowPrint.sg tell us, old t-shirts can be transformed with screen printing or block printing techniques, whilst iron-on or hand-sewn patches can cover worn areas whilst adding personality.

Even basic sewing skills can help reimagine tired pieces – try adding embroidered details, turning long-sleeved tops into summer versions, or incorporating contrasting fabric panels to create unique designs. These creative touches not only revitalise your wardrobe but also create one-of-a-kind pieces that reflect your personal style.

Capsule Wardrobes

Embracing the concept of a capsule wardrobe involves curating a limited selection of versatile pieces – the most versatile of linen dresses, a white t-shirt that goes with everything, a simple pair of jeans, for instance – that can be mixed and matched to create a variety of outfits. This approach encourages less consumption and more creativity with fewer items.

Read: The only 10 items you’ll ever need for the IDEAL minimalist wardrobe

Digital Detoxing from Fast Fashion

Reducing exposure to fast fashion advertising can help curb the temptation to buy impulsively. Unfollowing brands that promote fast fashion and subscribing to newsletters from sustainable brands can help realign shopping habits with personal values.

Sustainable Materials

The materials our clothes are made from have a significant impact on the environment. Sustainable materials are those that require less water, energy, and chemicals to produce, and have a lower overall environmental impact.

Organic Cotton

Organic cotton is grown without harmful pesticides and chemicals, making it a more eco-friendly alternative to conventional cotton. It also tends to be softer and may last longer with proper care.

Linen

Linen is a sustainable choice, derived from the flax plant, which requires minimal water and energy to produce. This natural fibre is known for its durability, which leads to a longer lifespan of linen clothes, reducing the need for frequent replacements. Fully biodegradable when untreated, linen is kind to the earth at every stage of its life cycle. When opting for linen, seek out organic certifications to ensure it’s free from harmful chemicals and check for fair working conditions within its production chain. This ensures that your linen choices are as ethical as they are environmentally sound.

Recycled Fabrics

Recycled polyester and nylon, made from post-consumer waste like plastic bottles, are increasingly popular. These materials help to reduce plastic waste and often require less energy to produce than virgin fibres.

Plant-Based Alternatives

Innovative materials like Tencel, made from wood pulp, and Piñatex, made from pineapple leaves, are renewable and biodegradable. They offer a sustainable alternative to traditional fabrics and are gaining traction in the fashion industry.

Hemp

Hemp is a highly sustainable crop that grows quickly, requires little water, and doesn’t need pesticides. It produces a fibre that is durable, breathable, and biodegradable, making it an excellent choice for eco-conscious clothing.

Wool

Ethically sourced wool represents a natural, renewable fibre that is both durable and biodegradable. When sourced from farms that practise sustainable grazing and animal welfare, wool can be a responsible choice for clothing.

Evaluating Brand Sustainability

Want to do your due diligence on which brands might be truer to their word on sustainability than others? Here’s how…

Transparency

A sustainable brand should be transparent about its manufacturing processes, supply chains, and business practices. Look for companies that provide detailed information about their factories, workers’ conditions, and the origins of their materials. Brands that are part of initiatives like the Fashion Transparency Index are often more open about their operations.

Certifications and Standards

Certifications can be a reliable indicator of a brand’s commitment to sustainability. Look for certifications such as Fair Trade, Global Organic Textile Standard (GOTS), OEKO-TEX, and B Corp, which ensure certain environmental and ethical standards are met.

Sustainable Packaging

Sustainable brands often use minimal packaging made from recycled or biodegradable materials. If a company is going the extra mile to reduce its packaging waste, it’s a good sign they are serious about their environmental impact.

Lifecycle Approach

Check if the brand takes responsibility for the entire lifecycle of its products. Brands that offer repair services, take-back programs, or recycling initiatives show a commitment to reducing waste and extending the life of their garments.

Initiatives To Support In The Fashion Industry

There’s plenty of good work going on, aimed at improving the eco-consciousness and ethical heart of the fashion industry. Here are a handful of initiatives well worth supporting…

Fashion Revolution

Fashion Revolution – and its aforementioned Fashion Transparency Index – is a global movement calling for greater transparency, sustainability, and ethics in the fashion industry. By supporting this initiative, consumers can help push for a systemic change in the way our clothes are sourced, produced, and consumed.

The Sustainable Apparel Coalition

The Sustainable Apparel Coalition (SAC) is an industry-wide group that includes brands, retailers, and manufacturers working to reduce the environmental and social impacts of apparel and footwear products. The SAC developed the Higg Index, a suite of tools that enables brands to measure their sustainability performance.

The Ellen MacArthur Foundation’s Circular Economy

The Ellen MacArthur Foundation promotes the transition to a circular economy, which aims to design out waste and pollution, keep products and materials in use, and regenerate natural systems. Their work in the fashion sector encourages brands to adopt circular business models.

1% for the Planet

1% for the Planet is a global network of businesses, nonprofits, and individuals working together for a healthy planet. Brands that are members commit to giving 1% of their annual sales to environmental causes.

The Clean Clothes Campaign

The Clean Clothes Campaign is an alliance dedicated to improving working conditions and empowering workers in the global garment and sportswear industries. By supporting this initiative, consumers can contribute to the fight for fair wages and safe working conditions for garment workers.

The Bottom Line

The antidote to fast fashion is a combination of mindful shopping habits, sustainable materials, and support for ethical brands. By making conscious choices about what we buy, who we buy from, and, ultimately, how we stock our wardrobe, we can reduce our environmental impact and encourage a more sustainable fashion industry. It’s not just about looking good; it’s about feeling good, knowing that our fashion choices are helping to make a positive change in the world.

48 Hours In Savannah: Georgia’s Graceful Southern Belle 

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48 Hours In Savannah: Georgia’s Graceful Southern Belle 

Draped in Spanish moss and steeped in American history, Savannah stands as one of the States’ most enchanting cities. This Georgian gem, with its perfectly preserved antebellum architecture, tree-canopied squares, and distinctly Southern charm, offers visitors a journey through time whilst maintaining a thoroughly modern pulse. 

Whether you’re drawn to its haunted histories, innovative culinary scene, or simply its gracious Southern hospitality, Savannah promises a memorable weekend escape.

Day 1: Historic Haunts & Southern Flavours 

Morning: Squares and Stories 

Begin your Savannah sojourn at The Collins Quarter on Bull Street, where Australian café culture meets Southern charm. Their avocado smash with local crab meat and signature spiced lavender mocha provide the perfect fuel for exploration. 

From here, join a walking tour with Savannah Walks, departing from nearby Chippewa Square (famous for its Forrest Gump scene). These expert-led tours provide fascinating insights into the city’s carefully planned layout of 22 historic squares, each telling its own story.

After your tour, stroll north along Bull Street, often called Savannah’s most beautiful thoroughfare. Take in the stunning architecture and pop into The Book Lady Bookstore, a charming independent bookshop housed in the basement of a historic building, where floor-to-ceiling shelves hold everything from rare first editions to contemporary bestsellers.

Midday: Market & Lunch 

Fancy a slice of home? Pop into Six Pence Pub on Bull Street for a pint, pre-lunch. This quirky British-Style ale house has a cosy, congenial atmosphere that we love. Next, continue north to City Market, a four-block open-air market that has been the heart of Savannah since the 1700s. Today’s incarnation houses art galleries, boutiques, and eateries in restored warehouses. Stop by the Georgia Tasting Room to sample local wines, including the unique Muscadine varieties native to the region.

For lunch, walk east to The Olde Pink House, housed in an 18th-century mansion. Their crispy scored flounder with apricot shallot sauce and grits is legendary. Request a table in the cellar tavern for an atmospheric dining experience.

For dessert, head to Leopold’s Ice Cream which is arguably Savannah’s most popular place for something sweet. This vintage parlour was established in 1919 by the three Leopold brothers, emigrated from Greece. The shop featured malts, milkshakes, and handmade ice cream crafted from family recipes. Their renowned Tutti-Frutti flavour became a local favourite, even winning the admiration of Oscar-winning songwriter Johnny Mercer.

Afternoon: Cultural Quarter 

After lunch, you’re perfectly positioned to explore the Telfair Museums, comprising three unique sites within walking distance. Start at the Telfair Academy, housed in a stunning Regency-style mansion, then move to the contemporary Jepson Center. Art enthusiasts shouldn’t miss the nearby Owens-Thomas House & Slave Quarters, one of the finest examples of English Regency architecture in America and a powerful testament to the city’s complex history.

Evening: Ghost Stories & Gastronomy 

As dusk falls, Savannah transforms. Join a ghost tour with Sorrel Weed Ghost Tour, operating from one of America’s most haunted houses on Madison Square. Even sceptics will appreciate the atmospheric storytelling and architectural insights.

For dinner, head to The Grey, housed in a renovated 1938 Greyhound bus terminal on Martin Luther King Jr. Boulevard. Chef Mashama Bailey’s innovative take on Southern coastal cuisine has earned international acclaim. The smoked collards and foie gras and grits exemplify her sophisticated interpretation of regional flavours. 

End your evening with a nightcap at Artillery, an elegant cocktail bar in a restored 1895 artillery store, conveniently located between your dinner spot and the historic district.

Read: 5 classic whisky cocktails for your next Mad Men party

Day 2: River Views & Southern Soul 

Early Morning: Cemetery Sojourn 

Start your day early with a visit to Bonaventure Cemetery, made famous by the book ‘Midnight in the Garden of Good and Evil’. This hauntingly beautiful cemetery, with its Victorian monuments and ancient live oaks, offers peaceful morning exploration. Join the first tour with the Bonaventure Historical Society to fully appreciate its artistry and stories. By starting here, you’ll beat both the heat and the crowds.

Late Morning: Riverside Rambles 

Return to the historic district and head to Clary’s Café, a local institution immortalised in the book. Their cornmeal pancakes, served with peach compote and local honey, make for a perfect second breakfast or early lunch. This beloved café sits just a few blocks from Savannah’s famous riverfront, making it the ideal starting point for exploring the city’s historic waterfront district.

From Clary’s, take a short walk north to River Street, the cobblestone heart of Savannah’s maritime history. Start at the eastern end, where historic cotton warehouses have been transformed into boutiques, galleries, and restaurants. The cobblestones here are ballast stones, left by ships after collecting cotton cargo in the 18th and 19th centuries. 

Continue west along the riverfront to the Plant Riverside District, a stunning transformation of a former power plant into Savannah’s most exciting entertainment destination. This architectural marvel houses an impressive array of restaurants, boutiques, and public spaces. Marvel at the chrome-dipped dinosaur fossils and geode installations in the grand lobby, or relax by the riverside fountains. 

For an elevated lunch experience, try District Seafood for fresh shellfish, or enjoy casual dining with river views at Myrtle. The district’s numerous rooftop bars offer some of the best views in Savannah – the rooftop at Stone & Webster Chophouse provides particularly spectacular vistas of the Talmadge Bridge and river traffic.

Or, for a lighter lunch, it’s got to be Vinnie Van Go-Go’s – a casual pizza joint known for its generous slices and thin-crust pies.

Afternoon: Local Life 

Head south to explore the Victorian District and Starland neighbourhood, where Savannah’s creative pulse beats strongest. Browse the vinyl collection at Graveface Records & Curiosities, then stop by Back in the Day Bakery for their famous ‘biscones’ – a clever hybrid of biscuit and scone.

Art enthusiasts should visit Sulfur Studios, a contemporary art space showcasing local talent. The adjacent Starland Yard offers a rotating selection of food trucks and pop-up vendors in a convivial outdoor setting – perfect for a casual late lunch.

Read: Where to eat the best fried chicken in London

Evening: Sunset & Supper 

Return to the historic district for your final evening. Begin at Peregrin, the rooftop lounge at Perry Lane Hotel, for sunset cocktails with views over Savannah’s spires and squares. Sorry Charlie’s Oyster bar is another good spot for sundowners. Their laid-back but lively rooftop offers another unique view of Savannah’s sunset. It’s also perfect for watching all the goings on in Congress St. and Ellis Square while you sip on a cold cocktail and slip down half a dozen oysters.

Follow this with dinner at Husk Savannah, where Chef Chris Hathcock creates sophisticated Southern dishes using strictly regional ingredients. The restaurant’s location in a beautifully restored mansion provides an appropriately gracious setting for your final dinner in the city. Their cornbread with bourbon-barrel aged butter is legendary, and the seasonal menu showcases the best of low-country cuisine.

End your night with a show at The Savannah Theatre, first opened in 1818. If it’s on when you visit, be sure to see Savannah Live – this two hour variety show showcases live music and dynamic performances that honour timeless classics from rock ‘n’ roll, Motown, and pop. The show tends to sell out so best to book your tickets well in advance.

Where To Stay 

For historic charm, book a room at the Hamilton-Turner Inn, an 1873 Second Empire mansion offering period furnishings and modern luxuries. The Perry Lane Hotel provides contemporary luxury in the historic district, while the Marshall House, Savannah’s oldest hotel, offers a blend of history and comfort, complete with supposedly haunted corridors.

Getting There & Around 

Fly into Savannah/Hilton Head International Airport, located 20 minutes from downtown. Most major US cities offer direct flights. Once in the city, walking is the best way to explore the historic district, though the free DOT shuttle connects major attractions. For ventures further afield, ride-sharing services are readily available.

A Few Savannah Tips 

Your weekend break in Savannah will be a wholly more pleasant one if you bear the below in mind…

  • Book popular restaurants in advance, especially for weekend dining. 
  • The city allows open containers in the historic district – ask for your cocktail “to go”. 
  • Many museums and homes are closed on Mondays. 
  • Spring (March-May) and autumn (September-November) offer the most pleasant weather.
  • First-time visitors should consider the Savannah Tour Pass, which includes entry to many attractions. 
  • Ghost tours book up quickly – reserve in advance. 
  • Comfortable walking shoes are essential – the historic cobblestones can be challenging.

The Bottom Line 

Savannah’s allure lies in its ability to transport visitors to a distant past maintaining a vibrant contemporary culture. In 48 hours, you can experience its historic grandeur, innovative culinary scene, and distinctive Southern charm. Whether you’re a history buff, foodie, or simply seeking a unique city break, Savannah delivers an enchanting escape that lingers in the memory long after departure.

Taking Your Online Shop Global: 7 Game-Changing Tips

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Taking Your Online Shop Global: 7 Game-Changing Tips

As 2024 draws to a close, retail e-commerce sales are estimated to exceed 4.1 trillion U.S. dollars worldwide, with that figure only expected to rise further in the coming years. While global expansion promises growth and wider market reach, it requires careful navigation of regulations, cultural nuances, and logistical complexities.

With that in mind, here are 7 essential strategies for successful international expansion, helping online retailers transform challenges into opportunities for sustainable growth.

Streamline Operations with Purchase Order Software

Managing inventory across multiple regions demands robust systems and processes. Purchase order software proves invaluable for coordinating supply chains and meeting international demand. This technology automates order creation and tracking while managing multiple currencies and time zones effortlessly.

Quality PO software integrates seamlessly with existing inventory management and accounting platforms, offering comprehensive operational oversight. This integration builds supplier trust through accurate order management and helps maintain consistent stock levels across markets.

Read: How to boost brand awareness of your business without spending a fortune

Track Marketing Success with UTM Builders

International marketing requires precise measurement and analysis. A UTM builder generates trackable URLs that provide detailed insights into customer engagement across different regions and campaigns.

These tools reveal which messages resonate in specific markets by tracking sources, mediums, and campaign performance. This data enables marketing teams to allocate resources effectively and refine strategies based on regional response rates.

Read: 7 steps to a greener, more sustainable business

Optimise Websites for Global Commerce

A truly international eCommerce presence requires more than simple translation. Successful global websites accommodate various currencies, payment preferences, languages and cultural expectations while ensuring compliance with regional data protection regulations like GDPR.

Mobile optimisation remains crucial, particularly in markets where smartphones dominate online shopping. Fast loading times and robust security measures build trust and reduce abandonment rates across all territories.

Develop Strategic Shipping Solutions

Effective international shipping combines speed, reliability, and competitive pricing. Partnership with established carriers in target markets helps balance cost and service quality while meeting regional delivery expectations.

Strategic warehouse placement near key markets can significantly reduce delivery times and costs. Clear communication about shipping fees, delivery timeframes, and return policies helps manage customer expectations and reduce support queries.

Build Multicultural Customer Support

Customer support in international markets requires cultural sensitivity and linguistic expertise. While automated solutions can handle basic enquiries in multiple languages, complex issues benefit from culturally aware human support.

Extended support hours across time zones ensure consistent service quality. Comprehensive FAQs in multiple languages can reduce support volume while improving customer satisfaction.

Implement Robust Payment Security

International transactions require sophisticated fraud prevention measures. Multi-layer authentication systems protect both merchants and customers while maintaining smooth checkout experiences across different markets.

Regional payment preferences vary significantly – from digital wallets in Asia to bank transfers in Europe. Supporting popular local payment methods in each market reduces cart abandonment and builds consumer trust.

©[Dean Drobot] VIA CANVA.COM

Establish Local Partnerships

Building relationships with local businesses and service providers offers invaluable market insights and operational support. These partnerships can include:

  • Local marketing agencies familiar with regional consumer behaviour
  • Fulfilment centres for efficient distribution
  • Translation services for accurate product descriptions
  • Legal advisors for regulatory compliance
  • Regional influencers and brand advocates

Such collaborations help navigate cultural nuances and establish authentic market presence while reducing operational complexities.

The Bottom Line

International expansion transforms online retailers into global brands through careful planning and strategic implementation. By focusing on operational efficiency, cultural awareness, and customer experience, successful businesses can build sustainable international presence and capture new market opportunities.

Success in global eCommerce requires ongoing adaptation and refinement of these strategies. With proper planning and execution, international expansion offers remarkable potential for sustained growth and market leadership.

Are SEO & E-E-A-T Compatible Or Competing?

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Are SEO & E-E-A-T Compatible Or Competing?

Search Engine Optimisation has evolved dramatically since its inception. Gone are the days of keyword stuffing and link schemes. Today, successful SEO aligns perfectly with Google’s E-E-A-T guidelines – but many marketers still view them as opposing forces. Here, we talk to the digital marketing experts at Click Limits about how these two crucial elements of digital marketing can work together to create better content and improved search visibility.

Understanding E-E-A-T In Plain English

Google’s E-E-A-T guidelines might sound complex, but they’re actually straightforward quality markers. Experience, Expertise, Authority, and Trust form the backbone of how Google evaluates content quality. Think of them as answers to four simple questions:

Experience: Has the content creator actually done what they’re talking about? 

Expertise: Do they genuinely understand their subject matter? 

Authority: Do others in the field recognise their knowledge? 

Trust: Can readers rely on this information?

These elements work together to demonstrate content value. When content creators can show direct experience alongside their expertise, backed by industry recognition and consistent accuracy, they create the kind of high-quality resources that both users and search engines prefer.

Modern SEO: Quality Over Tricks

In just a few years, things have changed markedly. Today’s SEO focuses on helping search engines understand and categorise high-quality content. This means creating comprehensive content that answers user questions thoroughly, structuring websites so search engines can easily navigate them, ensuring fast loading times and good user experience, and building genuine relationships that lead to natural backlinks.

How E-E-A-T & SEO Work Together

When implemented correctly, SEO practices actually enhance E-E-A-T signals. Consider a medical website: proper SEO implementation includes clearly identifying the authors of medical content and their credentials. This same implementation strengthens the expertise and authority signals that E-E-A-T measures look for.

Similarly, good internal linking helps search engines understand your site structure while simultaneously demonstrating the depth of your expertise across related topics. When you link to authoritative external sources – another SEO best practice – you’re also building trust and showing your content exists within a broader context of expertise.

Workers Compensation

Practical Steps For Implementation

Starting with a new website or improving an existing one? Here’s how to align SEO and E-E-A-T effectively:

First, focus on demonstrating real experience. Document case studies, share specific examples, and provide detailed accounts of hands-on work. If you’re writing about photography, cooking, crafts, or any visual topic, use your own original photos to demonstrate hands-on experience. This creates naturally keyword-rich content while building experience signals.

Next, highlight expertise properly. Author bios shouldn’t just list qualifications – they should explain why these qualifications matter for the topics being discussed. This contextual relevance helps both search engines and users understand the value of the expertise.

Authority building comes through relationship development. Guest posting on respected industry sites, speaking at conferences, and contributing to professional discussions all create natural backlink opportunities while building authority signals.

Trust develops through consistency and transparency. Regular content updates, clear sourcing of information, and prompt correction of any errors support both SEO goals and E-E-A-T requirements.

Common Misconceptions & Pitfalls

Many websites fail to capitalise on the SEO-E-E-A-T relationship because they view them as separate initiatives. This leads to disjointed strategies where content is either optimised for search engines or written for expertise demonstration, but rarely both.

Another common mistake is focusing too heavily on technical SEO elements while neglecting content quality. While technical optimisation matters, it should support rather than lead content strategy.

Looking Forward

As search engines become increasingly sophisticated at evaluating content quality, the alignment between SEO best practices and E-E-A-T guidelines will only strengthen. Successful digital marketing strategies will need to integrate both elements seamlessly.

The key to success lies in understanding that both SEO and E-E-A-T share the same fundamental goal: connecting users with the most valuable, relevant content for their needs. When content strategy starts with this understanding, the technical elements of SEO naturally support the demonstration of experience, expertise, authority, and trust.

The Bottom Line

For website owners and content creators, the path forward is clear. Focus first on creating genuine value through demonstrated experience and expertise. Then ensure this value is properly signalled to both users and search engines through thoughtful SEO implementation.

Remember that both SEO and E-E-A-T are ongoing processes rather than one-time optimisations. Regular content updates, continuous learning, and consistent relationship building form the foundation of sustainable success in search rankings.

By viewing SEO and E-E-A-T as complementary rather than competing forces, websites can build stronger online presences that serve both their audiences and their visibility goals effectively.

Made In Italy: Why Italian Elegance Will Be 2025’s Biggest Interior Design Trend

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Made In Italy: Why Italian Elegance Will Be 2025’s Biggest Interior Design Trend

As British homes embrace a return to thoughtful luxury, the allure of Italian design mastery has never been more pronounced. 

The ‘Made in Italy’ movement, with its emphasis on exquisite craftsmanship and timeless sophistication, exists beyond fashion; it is also poised to dominate interior design in 2025, offering an antidote to the stark minimalism that has dominated recent years. This shift reflects a broader cultural movement away from disposable furnishings towards investment pieces that tell a story and improve with age.

Lounging As An Art Form: Italian Upholstery 

At the heart of this resurgence lies a renewed appreciation for artisanal excellence. Take B&B Italia’s iconic Camaleonda sofa, reimagined for contemporary spaces. Its modular design, wrapped in butter-soft leather or sumptuous bouclé, embodies the versatility modern homes demand whilst paying homage to Italian artistry. 

In London townhouses and countryside manors alike, these high-end furniture pieces are becoming the cornerstone of elegant living spaces. The revival of Flexform’s Groundpiece sofa, with its deep seats and architectural proportions, further demonstrates how Italian design seamlessly blends comfort with sophistication. Meanwhile, Minotti’s Connery collection, with its precise tailoring and innovative materials, offers a masterclass in contemporary luxury.

Image via flexform.it
Image via minotti.com

Natural Luxury: The Marble Revolution 

The marble renaissance is another hallmark of Italian design’s influence, particularly as sustainability concerns drive interest in natural, enduring materials. Salvatori’s innovative use of stone in their bathroom collections demonstrates how traditional materials can be transformed into contemporary masterpieces. 

Their Silk Georgette® limestone, with its gentle waves and subtle tonality, brings warmth to spaces that might otherwise feel clinical. The trend extends beyond bathrooms – Antolini’s dramatic book-matched marble slabs are being used as statement walls in entrance halls, while Margraf’s innovative thin marble panels are revolutionising kitchen splashbacks and furniture surfaces.

Image via salvatoriofficial.com

Illuminating Excellence: Italian Lighting Design 

Lighting, too, has fallen under the spell of Italian craftsmanship. Flos’s arrangements of mouth-blown Murano glass pendants are illuminating drawing rooms across Britain, while Artemide’s architectural pieces blur the line between functional lighting and sculptural art. 

The Tolomeo lamp, a staple in Italian homes, has found its way into British studies and reading nooks, its refined lines epitomising the marriage of form and function. Foscarini’s experimental approach, particularly their Twiggy floor lamp and Caboche collection, demonstrates how traditional Venetian glass-making techniques can be reimagined for contemporary spaces.

The Heart Of The Home: Dining In Style 

In the dining room, Poltrona Frau’s masterful leather-wrapped tables paired with Cassina’s Cab chairs create an atmosphere of understated luxury. These pieces aren’t merely furniture; they’re investments in heritage, each bearing the marks of generations of Italian craftsmanship. 

Images via cassina.com

The trend for convivial dining has sparked renewed interest in Giorgetti’s (who opened their first UK store in West London in 2019) extended dining tables, whose innovative mechanisms transform from intimate four-seater to generous entertaining spaces. Riva 1920’s solid wood pieces, crafted from ancient kauri and briccola wood, bring environmental consciousness to luxury dining.

Cucina Moderna: The Italian Kitchen Revolution 

The kitchen, long dominated by German efficiency, is witnessing an Italian revolution. Boffi’s handcrafted cabinetry, with its seamless integration of marble and brushed brass, offers a warmer approach to contemporary kitchen design. Their bespoke islands, particularly in rich walnut finishes, have become the heart of sophisticated homes. 

Valcucine’s ergonomic innovations and sustainable materials are setting new standards for luxury kitchens, while Scavolini’s collaboration with diesel brings an industrial-chic aesthetic to traditional Italian craftsmanship. The integration of Gaggenau appliances within these Italian designs creates a perfect synthesis of German engineering and Italian style.

Living The Italian Way 

As we move into 2025, the influence of Italian design extends beyond individual pieces to encompass an entire philosophy of living. It’s about creating spaces that feel both grand and intimate, where every element has been carefully considered and masterfully executed.

This approach is evident in the way Italian brands are approaching whole-room concepts: Edra’s unconventional seating arrangements encourage conversation, while Baxter’s leather innovations create environments that engage all the senses. 

In an era where authenticity is increasingly precious, the enduring appeal of ‘Made in Italy’ lies in its unwavering commitment to excellence and its profound understanding of how we wish to live.

Sustainability & Heritage 

Italian design’s emphasis on longevity and quality aligns perfectly with contemporary concerns about sustainability. Brands like Kartell are pioneering new recycled materials without compromising their distinctive aesthetic, while Moroso’s use of traditional craft techniques ensures their pieces can be repaired rather than replaced. This commitment to sustainability extends to production methods – many Italian manufacturers are investing in solar power and water recycling systems, ensuring their environmental impact matches their products’ longevity.

As we embrace this renaissance of Italian design, we’re not just following a trend – we’re participating in a centuries-old tradition of living beautifully. The investment in Italian pieces goes beyond the monetary; it’s an investment in craftsmanship that will be appreciated for generations. 

The Bottom Line

The future of Italian design looks set to continue this trajectory of innovation grounded in tradition. As we see increased integration of smart technology and sustainable materials, Italian manufacturers are proving that luxury and responsibility can coexist. 

The next wave of Italian design promises to be even more exciting, with brands like B&B Italia and Molteni&C already experimenting with biodegradable materials and modular designs that can adapt to changing living patterns. This constant evolution, always in dialogue with the past, ensures that Italian design will remain at the forefront of interior style for years to come.

The Ideal All-British Christmas Cheeseboard

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The Ideal All-British Christmas Cheeseboard

While France and Italy might dominate continental cheese-making conversations, Britain’s dairy heritage stands proudly alongside Europe’s finest. In fact, at the 2023 World Cheese Awards, the UK landed two cheeses in the top 16, with another three awarded ‘Super Gold’ status. 

We don’t speak of the 2024 awards – the UK’s best cheeses were conspicuous in their absence after getting stuck in customs. We can, however, speak with a quiet confidence about the quality of the country’s cheese this year, having eaten a hell of a lot of the stuff (we played no part in the customs seizing of the cheese, honestly).

From the rolling hills of Somerset to the rugged Yorkshire dales, these isles produce some of the world’s most exceptional cheeses. As winter draws in and festive preparations begin, there’s no better time to celebrate this rich tradition with a carefully curated Christmas cheeseboard that champions the best of British. Here’s how to curate yours…

A Traditional Cheddar

At the heart of any self-respecting, gently patriotic British cheeseboard sits a proper cheddar – all pert, taut assertiveness and salty crunch – and Ivy’s Reserve Vintage Cheddar represents everything remarkable about traditional British cheese-making.

This genuine Somerset treasure, matured for 18 months under wood, delivers an unmatched depth of flavour: complex and slightly sweet at first, developing into rich, nutty notes with that coveted crystalline crunch that the true cheese-heads seek out with a vision bordering on myopic. It’s also the world’s first carbon neutral cheddar – as if you needed any more excuses to get some in!

For a touch of contrast (and to satisfy Aunt Mavis’ fear of anything remotely pungent on the board), the same producer’s Somerset Red offers a younger, more easy-going profile that sits beautifully alongside that Reserve Vintage. Don’t mistake its approachability for simplicity though – this cheese brings a beautiful buttery smoothness and creamy tanginess that makes it incredibly versatile. And for those with one eye already on the 26th, its exceptional meltability transforms boxing day leftovers into sublime comfort food, particularly in a decadent mac and cheese.

A Touch Of Blue

No discussion of British cheese can ignore Stilton, and Colston Bassett’s iteration stands as perhaps the finest example of this protected cheese. Made in Nottinghamshire using traditional methods that span generations, this king of British blue cheeses offers a fascinating flavour journey that even has the French reluctantly conceding it’s quite nice. 

Its initial sharp, salty tang gives way to a complex, almost sweet finish that lingers pleasantly. The paste should be butter-yellow with even blue-green veining throughout – a sign of perfect maturation. At room temperature, it develops an almost fudgy texture that spreads beautifully on crusty bread or those now soggy crackers you only bring out at Christmas.

Something Soft & Creamy 

While French Brie is a go-to for good reason, Britain’s Baron Bigod from Suffolk’s Fen Farm Dairy has been turning heads in the cheese (and restaurant) world for some time now. This raw milk cheese, made from the milk of Montbeliarde cows, represents British cheese-making at its most innovative. The texture should be silky-smooth, with a bloomy white rind protecting the cream-coloured paste within. Expect mushroomy, earthy notes balanced by a delicate buttermilk sweetness. When perfectly ripe, it develops a gorgeous flowing texture that cheese lovers have, erm, wet dreams about.

Their truffled cheese, with a layer of their own milk mascarpone, infused with the finest black truffles, is one of the bestselling cheeses. With enduring notes of warm earth, barnyard, and mushrooms, its truffle flavour is delicate enough not to overpower the wider cheeseboard.

An Artisanal Surprise & Table Talking Point

Yorkshire Pecorino might raise eyebrows among purists, but Mario Olianas’s creation proves that innovation and tradition can coexist beautifully. Made in Adel, Leeds, using traditional Italian methods but with Yorkshire sheep’s milk, this cheese brings together the best of both worlds. The result is a hard cheese with a distinctive sharp, slightly salty profile and a subtle sweetness from the rich Yorkshire milk. Its firm, slightly crumbly texture provides a wonderful contrast to the softer cheeses on the board.

Perfect Pairings & Accompaniments

What kind of sick fuck is just eating slices of the good stuff unadorned? We all know that the right accompaniments elevate a good cheeseboard to a great one. A house-made quince, orange and chestnut chutney brings warming winter spices and the requisite festive fruit notes that complement the stronger cheeses beautifully. The quince provides body and sweetness, while orange adds brightness and chestnuts bring an earthy, festive dimension.

Don’t stop there; it’s Christmas, after all. For us, a good cheddar is brought to indulgent life with a bed of quality butter under it; the guys at Ivy’s Reserve know this too, and sell some truly gorgeous butter alongside their cheeses. Made from whey cream, which is created as part of the cheesemaking process, it’s all you need atop your cracker to really set the cheddar off. Call us crazy, but we think the traditional, nostalgic Hovis wheatgerm digestives are just perfect for this combo.

For a lighter option (you could – should – of course have both), a Bramley apple, cranberry and rosewater jelly offers a delicate balance of sharp and sweet, with the rosewater adding an unexpected but welcome floral note that pairs particularly well with the softer cheeses.

Of course, we don’t all have time to make our own chutneys. For the soft cheese on our board, we’re fans of The Fine Cheese Co’s Fig Chutney for Cheese – it’s sweet and sour, with warming Christmas spices.

Paxton and Whitfield’s spiced apricot and cranberry chutney, slow-cooked with onions, garlic and ginger, pairs particularly well with stilton. For that cheddar, the same company’s No. 93 Ale Chutney is a rich and tangy number made with Bramley apples, plums and real English ale – a truly best of British chutney, if ever there was one.

The choice of crackers deserves careful consideration too. Peter’s Yard sourdough crackers provide a robust, crisp base that stands up to stronger cheeses while adding their own subtle flavour – we’re particularly fond of their rosemary and sea salt ones. Whilst a little ubiquitous this year, their quality is undeniable. Don’t stop there; Miller’s Damsel charcoal wafers not only look striking on the board but offer a delicate, mineral note that complements the cheese without overwhelming it.

A scattering of Yorkshire walnuts (excellent with the blue cheese), some Dorset heather honey (particularly good with the Baron Bigod), and perhaps some grapes and/or dried fruit complete the board, adding both visual appeal and textural contrast.

Drinks To Match

Drinks pairings can transform the cheese experience entirely. English sparkling wine, particularly Nyetimber’s Classic Cuvée, works brilliantly across the board. Its fine bubbles and crisp acidity cut through the richness of the cheese, while its subtle toast and apple notes complement without overwhelming.

For something stronger, Chase Oak-Aged Sloe Gin provides a seasonal touch – its sweet-tart profile and subtle oak influence work particularly well with the stronger cheeses. Meanwhile, a good English pale ale like Timothy Taylor’s Landlord, with its complex citrus backbone and clean, hoppy finish, creates magic when paired with the vintage cheddar.

Speaking of which, the cheddar’s sharper notes and firm texture marry splendidly with Somerset Pomona, a fortified wine akin to port but made with apple juice and cider brandy. The sweetness of the Pomona balances the savoury depth of a mature cheddar, creating a delightful contrast.

For more ideas check out our article on pairing the best of British cheese with the best of British wine. For non-alcoholic options, a no-ABV Somerset cider or a craft apple juice provides both refreshment and regional authenticity.

Serving Tips

Temperature is crucial when serving cheese. Remove the selection from the fridge at least an hour before serving to allow the flavours and textures to develop fully. Arrange the cheeses from mildest to strongest, moving clockwise around the board, to help guests navigate the flavour journey.

Present each cheese with separate knives to prevent mixing of flavours, and consider labelling each variety with small cards that include tasting notes – guests will appreciate the guidance, and it adds a professional touch to the presentation.

This carefully considered selection showcases the finest of British cheese-making tradition while offering something for every palate. From the complex, award-winning cheddars to the creamy Baron Bigod, each cheese brings its own character to create a truly memorable Christmas cheeseboard that celebrates Britain’s rich dairy heritage. 

Next, let’s serve up some Christmas cocktails to keep the party going. Cheers!

Crémant For Christmas: Ideal Festive Food & Fizz Pairings

THE IDEAL FOOD TEAM
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Crémant For Christmas: Ideal Festive Food & Fizz Pairings

First world problem klaxon; you’re hosting Christmas dinner, and while everyone expects champagne, your wallet is feeling distinctly un-festive. But before you reach for that bottle of Prosecco (and the subsequent Gaviscon), there’s a sophisticated secret the French have been keeping: Crémant – the ideal trade up treat for Christmas.

This sparkling sophisticate is crafted using the same traditional method as champagne – perfected by none other than the famous Benedictine monk Dom Pérignon himself – but produced outside the hallowed Champagne region.

And here’s the festive miracle – it’s sold at a fraction of the price of the sparkling wines of Champagne, they offer exceptional value for money, often coming in at half the price of non-vintage Champagne. With Waitrose reporting a 51% surge in Crémant sales, it seems the secret is well and truly out. If you’re looking to stock up for Christmas, crémant should be your go to fizz.

So, as we deck the halls and prep the turkey, let’s explore some magnificent Crémant and festive food pairings that’ll have your guests thinking you’ve splashed out on the fancy stuff. And the best part? Most of these bottles come in at a very merry £9-£18.

Arthur Metz Crémant d’Alsace Organic & Bio

The ideal apéritif…

We know we promised Crémant and food pairings, but you’ll need a fizz on hand which works well without food. So, kick off your festivities with this organic and biodynamic beauty from Arthur Metz (£15, Ocado). Golden in colour with a fruity and floral bouquet that’ll have your guests swooning, it brings peach, apple, and citrus to the party, with subtle roasted notes that linger longer than your in-laws.

What makes this sparkler particularly special is the meticulous attention that’s paid during production – every grape is hand-harvested, ensuring only the finest fruit makes it into your glass. The result? Unmatched bubble finesse and a generous, smooth sensation that sets the perfect tone for your festive celebrations.

Serve this as an apéritif and watch your guests mentally upgrade your hosting status to ‘seriously sophisticated’.

Grapes: Auxerrois, Chardonnay, Pinot Blanc, Pinot Grigio, Pinot Noir, Riesling

Arthur Metz Crémant d’Alsace Organic & Bio, Alsace, France (£15 Ocado)

Salasar Crémant de Limoux

Ideal for Christmas canapes…

At £13 from Ellis Wharton, this historic house (founded in 1890, darling) brings you a delicate sparkler from vines 300m above sea level. Expect lots of stone fruits & floral notes paired with hints of brioche and toastiness and plenty of bubbles. With notes of lemon zest too, it pairs particularly well well with fatty fried foods like tempura or your M&S Indian street food snacks, as well as soft cheeses, too. It’s ideal, then, for your Christmas morning smoked salmon and cream cheese blinis.

Grape Varieties: 90% Chardonnay and Chenin, 10% Pinot Noir

Salasar Crémant de Limoux, Limoux, France (£13, Ellis Wharton)

Calvet Crémant de Bordeaux Rosé:

Ideal to pair with those Christmas Crémant cranberry bellinis…

This soft and fruity sparkling rosé (£12, Ocado) brings an expressive bouquet of fresh raspberry and lime aromas to your festive cocktail menu. Made with Merlot and Cabernet Franc grapes in the heart of Entre-deux-Mers, it pairs beautifully with cranberries and redcurrants and therefore makes a killer Christmas cranberry bellinis. 

Its highly aromatic profile delivers a long and complex finale that makes it perfect not just as an aperitif, but as your Christmas dinner wingman. Those fruity notes will  complement cranberry sauce, a cranberry mimosa and even cranberry Wensleydale cheese if you’re feeling adventurous with your festive cheeseboard. 

Grape Varieties: 90% Merlot, 10% Cabernet Franc

Calvet Crémant de Bordeaux Rosé, Bordeaux, France (£12, Ocado)

LaCheteau Crémant de Loire

Ideal with crab…

Looking for something to pair with that showstopping crab starter? This £16 gem from Ocado is your new best friend. With its straight and lively attack (fancy wine speak for “it’s got personality”), well-structured body, and persistent effervescence, it’s got enough zing to make seafood sing. Those notes of lemon, tangerine, and exotic fruits? They’re practically doing a Christmas conga with your crustacean. The persistent effervescence ensures each bite of crab remains as exciting as the first.

Grape Varieties: 70% Chenin Blanc, 20% Cabernet Franc, 10% Chardonnay

Lacheteau Crémant de Loire, Loire, France, (£16, Ocado)

François Martenot Crémant de Bourgogne

Ideal with oysters…

If you’re feeling particularly fancy (it is Christmas, after all), this £18 bottle from Ocado brings all the finesse and aromatic intensity you’d expect from Burgundy. Its pale yellow hue and great freshness make it the perfect partner for oysters – because nothing says “I’ve got my life together” quite like serving oysters at Christmas.

Grapes: 65.41% Chardonnay, 0.59% Pinot noir, 29.74% Gamay, 4.84% Aligoté

François Martenot Crémant de Bourgogne, Bourgogne, France, (£18, Ocado)

Carod Crémant de Die

Ideal with seared scallops…

For just £11.90 (Amazon), this tiny French appellation delivers big on flavour. Coming from small plots along the Drôme valley, this buttery beauty combines aromatic richness with a fresh finish that’s “to die for” (their words, but we’re not arguing). 

It’s the kind of wine that’ll have your guests asking where you discovered it. Partner it with perfectly seared scallops for a starter. With its fine, light mousse and lovely pale gold colour, plus those delicate notes of apple and green, it perfectly elevates the delicate sweetness of said scallops. 

Grape Varieties: 85% Clairette Blanche, 10% Aligoté, 5% Dry Muscat

Carod Crémant de Die, to die for edition, Die, France (£11.90, Amazon)

Louis Couturier Crémant de Bordeaux

Ideal with pâté…

At just £12 from Morrison’s (or a jolly £10 from Tesco – £9 with Clubcard!), this deliciously fresh Crémant brings the best of Bordeaux to your Christmas table. This generous crémant shows plenty of character with every sip. Expect a symphony of peach and nectarine flavours, with expressive aromas of lemon sorbet and brioche, all enveloped with fine, delicate bubbles.

Smooth and taut in the mouth, it’s perfect paired with creamy pâté for a starter that’ll have everyone thinking you’ve spent far more than you actually have. The wine’s fresh and lemony character cuts through the richness of the pâté while those brioche notes complement the flavour beautifully.

Grape Varieties: 60% Sémillon, 40% Merlot

Louis Couturier Crémant de Bordeaux, Bordeaux, France (£12, Morrison’s and £10, Tesco (£9 with Clubcard))

Calvet Crémant de Bordeaux Blanc

Ideal with bread sauce…

For £11 from Ocado, this golden-yellow beauty with its fine and persistent bubbles offers a fresh and balanced palate that’ll elevate your traditional bread sauce to new heights. Expressing notes of yellow fruit and toasted brioche touches that complement the creamy, nutmeg-spiced sauce perfectly – because someone finally figured out how to make bread sauce sophisticated.

Grape Varieties: 70% Sémillon, 30% Cabernet Franc

Calvet Crémant de Bordeaux Blanc, Bordeaux, France (£11, Ocado)

François Martenot Crémant de Bourgogne Rosé:

Ideal with fruit desserts…

Who says you can’t pair bubbles with dessert? This pale pink number (£18, Ocado) with its fine bubbles and subtle flavours of redcurrant and raspberry is like Christmas in a glass. The attack is wonderfully frank in the mouth (that’s wine speak for “it makes an entrance”), revealing fruity and persistent aromas that give way to a dry and balanced finish.

Those fruity and lengthy aromas make it a dream partner for your fruit-based puddings. Christmas trifle, anyone? This remarkable gourmet partner proves that sometimes the best things in life come with bubbles.

Grapes: 65.41% Chardonnay, 0.59% Pinot noir, 29.74% Gamay, 4.84% Aligoté

François Martenot Crémant de Bourgogne Rosé, Bourgogne, France (£18, Ocado)

Marcel Cablier Crémant de Jura:

Ideal with your festive cheeseboard…

When it’s time for the cheese course (aka the best part of Christmas dinner), reach for this elegant, harmonious Chardonnay-based Crémant (£14.88, Xtrawine). It’s particularly magnificent with cheese from its home region – think Comté or Emmental. Because when in Jura, do as the Jurassians do. The secret to its complexity? Each bottle is aged for at least a year, developing a sophisticated profile of floral notes, ripe citrus flavours, and toasty brioche that will have your cheese board singing carols.

Marcel Cablier Crémant de Jura, Jura, France (£14.88, Xtrawine)

Cave de Lugny Crémant De Bourgogne

Ideal for an all rounder…

This elegant, dry cremant made with 100% chardonnay grapes, grown on the slopes of the Lugny district, in the Mâconnais, Southern Burgundy is a great all rounder. It has a biscuity and honey flavour, with a tiny touch of ginger spice. It pairs perfectly with crab, lobster and oysters. Its brioche notes make it ideal for pate, too. It also works well with Indian inspired curries, should you be turning those turkey leftovers into a Boxing Day curry.

Finally, we’ve just learned that Andy Murry likes to have sushi for his Christmas day lunch (no comment, indeed) but he’ll be pleased to know that this cremant pairs perfectly with with sushi, too.

Grapes: 100% Chardonnay

Cave de Lugny Crémant De Bourgogne, Burgandy, France (£16.99 Waitrose)

The Bottom Line

While champagne might get all the glory, Crémant is the savvy host’s secret weapon this Christmas. With its champagne-worthy quality and Prosecco-beating price tag, it’s the ultimate hack for festive entertaining. These sparkling alternatives bring all the sophistication you need for your Christmas feast, without the eye-watering price tag of their champagne cousins.

So this festive season, let’s raise a glass to Crémant – the sparkling wine that proves you don’t need to remortgage your chimney to serve something spectacular. Your guests will be impressed, your wallet will be relieved, and you’ll look like the most sophisticated host this side of the Channel. Now that’s what we call a Christmas miracle!

And if anyone asks where you discovered these magnificent pairings? Well, some Christmas secrets are best kept under wraps…

So, You’re Hosting Your First Christmas This Winter?

Editorial Team
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So, You’re Hosting Your First Christmas This Winter?

As the older generation gets older, the younger generation assumes responsibility for honoring family traditions. Your parents might have hosted Christmas for every year of your life, but for one reason or another — maybe they lack the energy to host, maybe they have downsized their home — they aren’t doing it this year. And, for one reason or another — you are the oldest child, you have the largest house, you are most enthusiastic about the holiday — you have taken up the host’s mantle.

However, your parents probably made Christmas look easy. As a major holiday, Christmas involves all sorts of traditions big and small that you must honor — or else you will suffer the wrath of the rest of your family. If you want to celebrate Christmas as you are accustomed to, you need to start planning the event for your home, ASAP. Here are a few tips to help make your first Christmas a true success.

List Your Most Important Traditions

Every family celebrates Christmas slightly differently, and when you host the holiday, you will inevitably put your own spin on your family traditions. Still, before you start changing the holiday, you should have a complete picture of all the important elements involved in Christmases past. You can begin by listing out any tradition you remember, big or small, but you might ask members of your family to contribute traditions that they cherish, so you can be certain that you are not forgetting a key component of Christmas.

Some of the most important traditions to maintain are those that add structure to the holiday. For example, if the Christmas season kicks off with a family trip to chop down a real tree, you should allocate a space in your home and invest in accessories for the tree, like Christmas tree stands, skirts, lights and toppers. You will also need to schedule various events on Christmas Eve and Christmas Day, like cookie baking, formal feasts, present openings and more.

However, you should not be afraid of cutting traditions that cause excessive stress for many members of the family. For example, if you and your cousins put on a Christmas pageant or play when you were younger but the next generation is staunchly opposed to performing, you might replace it with a Christmas movie binge, a Christmas board game tournament, a Christmas craft or some other group activity. Traditions should cause joy, not strife, and as the host, you get to decide which traditions stick around.

Reimagine Your Space

Your home is likely to see more people visit during the Christmas season than it typically welcomes for the entire rest of the year. As the Christmas host, you will need to reimagine your interior spaces as entertaining spaces capable of fitting as many people as will celebrate the holiday with your family.

There are two main areas of interior design that matter during holiday festivities: room flow and seating. There should be a natural flow to your interior spaces, allowing guests to enter your home and navigate easily to the spaces you intend for them to be. To achieve this, you may need to rearrange the furniture in your entryway and foyer, creating more openness and wider walkways to facilitate movement. Next, you need to be certain that there are enough places for your guests to settle comfortably during your events. You may need to put some less functional pieces of furniture into storage and rent or borrow tables, chairs and sofas to achieve your seating goals.

Outsource, Outsource, Outsource

If you are a type-A person, you might be tempted to retain control over every element of your family’s Christmas celebrations — but this is a mistake. There are far too many components of Christmas to keep track of, especially over the course of Christmas Eve and Christmas Day, and assuming the full responsibility of the holiday will only cause you stress and grief.

At least for your first few holiday seasons, you should work with your siblings or other close loved ones to share Christmas responsibilities. The easiest traditions to break up and distribute are the various Christmas feasts. You might assign different family members total control of different feasts — for example, one person handles the Christmas morning breakfast while another takes on Christmas dinner — or you might make each feast into more of a potluck. Then, you can spend less of your time sweating in the kitchen and more of your time enjoying the company of your loved ones.

Clean Up Before Christmas Ends

Before you allow anyone to leave your final Christmas celebration, you must enlist them to help you clean up and get organized for the end of the season. Guests usually do not mind wrapping up leftover food, washing and drying dishes, tossing out garbage and performing other simple clean-up duties, and many hands can accomplish so much more in much less time than your two hands alone.

Time brings change, even to tradition-laden holidays like Christmas. Fortunately, you can make the most of your first time hosting Christmas, and with the right preparation, you should be able to give everyone memories that will last a lifetime.

We realise that we haven’t covered Christmas dinner in the detail it deserves. Well, we’ve done just that here, so head on over and cook the greatest turkey of your life.

Where To Find The Best Pho Vit (Duck Noodle Soup) In Hanoi

Joseph Gann
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Where To Find The Best Pho Vit (Duck Noodle Soup) In Hanoi

Pho has a tangled history, and the facts about its origins are more murky than a bowl of the good stuff that’s had too much tương ớt added. Some say it was born of necessity – the French colonialists slaughtering cows for steak and such, and resourceful Vietnamese chefs making use of the leftover bones and scraps to glorious effect. 

Others believe that it was simply an adaption of the French dish pot-au feu, which shares a certain phonetic similarity to ‘phở’. That supposition – a French one – has been largely debunked. There are others still who say that the term pho came from ‘pham’, which is the Vietnamese pronunciation of fen – the Chinese word for flat rice noodle. 

Despite some disagreement about its origins, the most common consensus is that pho came from southeast of Hanoi (reportedly out of Nam Dinh Province, sixty miles from the capital) and eventually made its way all over Vietnam, with different regions putting their own spin on the soup.  

There’s even been a pho festival this year, providing the opportunity for tourists and locals to get to know and enjoy the different flavours of pho that are associated with regions across the country. Vietnam is said to be preparing a dossier to be submitted to UNESCO to inscribe Vietnamese Pho with World Heritage status – the festival is in lead up to this. 

Lesser known outside Vietnam is duck Pho.

Breaking away from tradition, duck pho has become popular in Hanoi recently. A speciality from the mountain regions in the Northeast of Vietnam, it’s bloody good on one of Hanoi’s surprisingly chilly winter evenings. 

Ideal for Michelin-recommended duck pho…

Area: Hoan Kiem (Old Quarter)

If you’re looking for the best duck pho in Hanoi, the easiest and most accessible place to try a bowl is at Don Duck in the Old Quarter. Recommended by the Michelin guide, as the name suggests this restaurant specialises in all things duck. The owner Kiem is a lovely guy and will gladly explain the provenance of his ducks to you so we don’t have to. He – and his cooks – prepare this beautiful bird in all the ways you can imagine. We’re here for the duck pho, of course…

Don Duck’s pho has an unmistakable fattiness from the natural coverage of the duck. Warm spices give a subtle nuance to the aromatic broth. While this isn’t the cheapest pho in town, it’s an interesting and delicious one. 

Since you’re here, order a bowl of spring rolls to start, the dipping sauce of which is made using their six-hour duck bone broth and more than 20 spices. It’s a complex thing, and totally worth an order.

Address: 29 P. Bát Đàn, Cửa Đông, Hoàn Kiếm, Hà Nội, Vietnam

Facebook: @Don-Duck

Vit Quay Quan Lang:

Ideal for a provincial duck pho

Area: Ha Dong District

Vịt Quay Quán Lạng is a renowned restaurant on the outskirts of Hanoi city centre, celebrated for its delectable roast duck dishes. Originating from the Lang Son province in Northern Vietnam, the star of the menu is, of course, the eponymous roast duck (vit quay), which blesses their pho.

This dish combines the rich, savoury flavours of roasted duck with the aromatic and comforting qualities of pho to great effect. Clear and aromatic from a low and slow simmering of duck bones, herbs and spices, the broth itself is typically lighter than a beef pho but still rich in flavour. 

While you’re here, try a bowl of pho chua (sour pho); a lesser-known but totally refreshing variation of pho that hails from the northern regions of Vietnam, particularly Lang Son. Unlike traditional pho, which typically emphasises savoury notes above all else, pho chua is known for its tart, tangy flavour profile. If you’ve had your fill of traditional pho, as we now have, consider this variation for a change.

Address: 164 P. Nguyễn Văn Lộc, P. Mộ Lao, Hà Đông, Hà Nội 12110, Vietnam 

Facebook:@Vitquayquanlang

Let’s zoom out, and check out Hanoi’s broader street food scene next. Join us; you know you want to.

Where To Find The Best Pho Ga (Chicken Pho) In Hanoi

Joseph Gann
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Where To Find The Best Pho Ga (Chicken Pho) In Hanoi

If the Vietnamese capital is said to run on coffee thick and sweet with condensed milk, then we think it’s fair to say that Hanoians bleed pho, with no two establishments serving the same bowl and the best versions closely guarded secrets handed down through the generations. Accordingly, finding purveyors of this national Vietnamese dish is the easiest thing you’ll ever do in the city. Finding the very best versions is another story, though…

Though beef pho is, to so many visitors, the headlining Hanoi dish, it’s actually chicken pho (the ol’ pho ga) that’s more popular in the city. It’s the city’s go-to, its day one, its every day. It’s the one that Hanoians crave when the weather changes, a source of replenishment and rehydration, a soul-soother and heartwarmer. 

Where To Find The Best Pho Ga (Chicken Noodle Soup) In Hanoi

Here’s where you’ll find the best bowls of chicken pho (pho ga) in Hanoi.

Pho Ga Nguyet

Ideal for a dry version of the famous soup…

Area: Hoan Kiem (Old Quarter)

Light, herbaceous, restorative chicken pho in Hanoi is its own thing, a world away from the beef version’s assertive savouriness and rich mouthfeel. In fact, as a rule, if a shophouse or stall serves both chicken and beef pho, it’s reasonable to assume that neither is the greatest rendition, the two disciplines not interchangeable by any means.

Just outside of the Old Quarter proper, on Phu Doan, a stretch of road defined by garages and motorbike repairs, you’ll find one of Hanoi’s best versions of chicken pho at Pho Ga Nguyet.

Two key moves with your order here; one, and though the white breast meat is automatically allocated to non-Viets, you should request the dark chicken meat (the shophouse now offers a breakdown of the bird in diagram form, with the butt meat being the most prized and expensive cut), which is so much more flavourful.

Two, order the dish ‘tron’ – or dry. That’s where Pho Ga Nguyet really excels, the standard noodle soup turned into a gorgeous noodle salad, with a chicken fat and soy sauce spiked dressing that coats every damn noodle strand.

Images via @phoganguyet

The main man here, wielding the cleaver all evening in the shophouse’s entrance, speaks a little English, and is a charming presence. Owing to the shophouse’s daytime operations fixing motorbikes and revving engines, Pho Ga Nguyet is an evening only affair, though they have recently expanded into adjacent buildings to cope with increased demand after Michelin bestowed them with a Bib Gourmand award. 

During the dinner rush (between 6pm and around 7:30pm), you might have to wait five minutes to get a seat. It’s worth it. Though we’re damn prone to hyperbole, the dry chicken pho here (pho ga tron) is our favourite bowl of pho in Hanoi, period. It is fucking immense.

A rare thing for Hanoian pho shophouses, this one stays open late, too, closing at around midnight.

Address: 5b P. Phủ Doãn, Hàng Trống, Hoàn Kiếm, Hà Nội 100000, Vietnam

Pho Ga Mai Anh

Area: Hai Ba Trung District

Ideal for a cleansing bowl of chicken noodle soup that could dust off any hangover…

The Hanoi episode of Parts Unknown where Anthony Bourdain takes then-president Obama for bun cha will be familiar to anyone who cringes when they declare themselves a foodie, right? Well, following its broadcast and change of branding – to ‘Obama Bun Cha’, no less – the word on the street is that standards have slipped. 

Not to worry. Give the tour coaches unloading onto Le Van Huu a wide berth and instead head next door for one of the best chicken noodle soups in the city, at Pho Ga Mai Anh. 

This is one clean broth, boasting a crystalline flavour not far removed from a good chicken consomme. Aside from tender poached chicken meat, a couple of bouncy chicken balls and yielding rice noodles, only a few slices of the green of spring onions adulterate the bowl. Seemingly, a judgement has been made that any other herbs would only muddy the broth. We think it’s a good shout, as Mai Anh’s chicken pho really is a celebration of that replenishing broth. 

A tall glass of iced jasmine tea is all you need now.

Address: 32 P. Lê Văn Hưu, Phan Chu Trinh, Hai Bà Trưng, Hà Nội, Vietnam

Pho Ga Tron

Ideal for a local favourite…

Area: Hoan Kiem (Old Quarter)

Popular on a summer’s day, another dry (well, not dry, rather; ‘soupless’) pho to try is the banger at Pho Ga Tron on Lan Ong street. This is a legendary spot beloved of locals for the restaurant’s use of ga ta – chicken raised in the country that’s had a good run around and frolic, its flesh benefiting in flavour from its freedom. Or, as Hanoians more succinctly put it, “gym chicken”.

Any establishment serving industrial chicken is frowned upon and largely ignored by Hanoian patronage. Much like our free-range chicken, ga ta has a richer taste and the meat is firmer in texture. And so it is at Pho Ga Tron, where the chicken pho is present in tron format, what your Ottolenghi or your Oliver might call a ‘noodle salad’. There is actually a small bowl of soup served on the side when ordering pho tron – some might choose to spoon a little over the noodles to make them all silky and slippery. We certainly do.

Anyway, this one is really herbal, with bright, zippy notes and an enjoyable low thrum of sweetness from deep fried shallots and peanuts. The dressing is gorgeous; rich but light, and soy sauce defined. What a treat it is.

On special occasions (we’ve enjoyed this one during September’s Moon Festival), you’ll find black chicken served at Pho Ga Tron, a deliciously aniseed affair with delicate translucent noodles and promises of getting healed from a medicinal, bracing, but utterly gorgeous broth. 

A little further down the road, you’ll find Pho Hanh which we hear also does a good version of Pho Tron, although we’re yet to try it. On their Facebook page, a recent post with Mark Wiens fills us with confidence that this place is the real deal. 

Address: 65B P. Lãn Ông, Hàng Bồ, Hoàn Kiếm, Hà Nội, Vietnam 

Pho Lam Nam Ngu

Ideal for a chicken pho that celebrates the whole bird…

Area: Hoan Kiem (Old Quarter)

You’ll find Pho Lam tucked away down a pretty little lane that’s defined by unkempt but totally beautiful hanging greenery, the kind that clotheslines you off your motorbike and you don’t even resent it. Pick yourself up and dust yourself down, as there’s pho here to soothe your soul…

We say “you’ll find” but it’s easy to miss the red sign here, the bold caps of PHO LAM NAM NGU set back from the road and obscured by the Hanoi’s ubiquitous corrugated iron awning. You might be better off looking for the popular French restaurant La Badiane, which sits opposite Pho Lam, and then turning right.

The chicken broth at Pho Lam operates on a rolling boil over coals which sit at the front of the shop, big pots of forever ticking over, a reminder of life’s cyclical nature, but also, as the aunty sweeps another bowl directly through this bubbling cauldron, of things being finite.

Here you’ll find reliably flavourful dark chicken, no stinginess as it’s packed high on its plinth of tightly wound noodles. Though the menu is prosaically delivered – a single white sign that declares ‘Pho Ga 50K’ – there’s actually a fair bit of customising to be done here if you’ve got your Vietnamese (or confident pointing) down. 

On the counter that Pho Nam’s cooks diligently draw from, a big bowl of dark and white flesh and slices of yellow skin are all mixed together in equal quantities – and then you can add more of your preference, be that dark or white meat. It looks like a lot of skin going into your bowl, but when the fat from the skin melts into the bowl, you’re in for a truly delicious, unctuous broth. There are big bowls of msg, too, which you can ask to be omitted if you don’t value flavour.

Boiled organs are also all spread out on a tray – blood cake, eggs, chicken feet – which are available on request. However you play it, this is a hugely herbal bowl, with whole spring onions, garlic chives, delicate baby coriander and dill all piled high.

Though it feels – in our mind – better suited to beef pho, the quay at Nam Ngu is excellent, with plastic bags full of the stuff hanging from random coat hooks across the joint. The homemade hot sauce is some of the best you’ll find too, thick and deep rust in colour. A vinegar pot brimming with freshly sliced chillies and a few quarters of lime seal the deal.

Yes indeed, this is one of the best bowls of pho in Hanoi, beef, chicken or otherwise.

Address: 7 P. Nam Ngư, Cửa Nam, Hoàn Kiếm, Hà Nội, Vietnam 

Image @ a 1 u c a r d

Pho Ga Cham

Ideal for a golden, consomme-like pho broth…

Area: Ba Dinh District

Wow, this is one clean bowl of the good stuff, over at Pho Ga Cham, just off picturesque, cinematic Truc Bach Lake.

Pleasingly, here the bouncy yellow skin is left on the slices of breast, rather than being served separately or, heaven forbid, removed entirely and discarded, lending a gorgeous mouthfeel to every bite.

The option to add an egg yolk to the broth is one that many locals avail themselves of. Do the same, though don’t mix that yolk into the soup; that’s not the done thing and muddies the broth. Instead, allow it to set gently before eating the whole yolk in one.

Go further, and order the house special, which sees a clean, consomme-like golden pho broth with absolutely no herbs added, just a few bobbing slices of chicken breast and four or five egg yolks. One for the ‘gains’ crowd perhaps, but bloody delicious, too. The gratis iced tea here is excellent – bitter and refreshing.

Address: 64-68 P. Yên Ninh, Quán Thánh, Ba Đình, Hà Nội, Vietnam 

By Muk photo via Canva

Pho Ga Dac Biet

Ideal for a rich, offal-spiked broth in the OQ…

Area: Hoan Kiem (Old Quarter)

Dac Biet means ‘the house special’ in Vietnamese, and at Pho Ga Dac Biet the chicken pho house special is very much the signature. It’s a bowl that’s absolutely heaving with dark thigh meat, organs, intestines, chicken feet, beaks…you name it. Please, don’t be put off; it is bloody fantastic, those offaly cuts lending a supreme richness and depth to the broth that is totally unique when compared to many of the other lighter chicken soups on our list.

Interestingly, you can order the scarcely seen pho tai ga here, which is a bowl of rare beef steak (cooked in the broth) and chicken, all bobbing about in a broth that combines the two stock bases. It works… kind of.

Address: 1 Hàng Điếu, Phố cổ Hà Nội, Hoàn Kiếm, Hà Nội, Vietnam 

By minddream via Canva

*Pho is traditionally a breakfast dish and pretty much all of the shops on this list open from early until sold out. Many won’t stay open much past lunch, which ends at around 2pm. A couple of the spots on our list of the best pho in Hanoi do stay open late into the night, though it’s always a little unpredictable in Hanoi. Always check Google’s opening hours, but do not put 100% faith in that information.

Every bowl on our list clocks in at between 50’000 and 100’000 VND (between £1.50 and £3), with the exception of the duck versions, which are a little more. Regardless, all are absurdly good value for the skill, effort and heritage involved in making them.*

For something heartier and equally delicious, check out our round-up of the best beef pho in the city next.

Where To Find The Best Pho Bo (Beef Pho) In Hanoi

Joseph Gann
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Where To Find The Best Pho Bo (Beef Pho) In Hanoi

Steaming bowls of pho are everywhere in Hanoi. That’s no exaggeration; you will genuinely see the steam rising off a bowl as you move with the traffic on your Honda Wave, vapours competing with exhaust fumes, the two intermingling for a smell that’s unmistakably Hanoian. 

All walks of life hunch over a bowl here. On stools, at the side of the road, in shophouses, or simply lent against their bike or a tree, enjoying noodles – your businessman, school kid, xe om driver, teacher and health worker all just one wrong slurp away from a splattered shirt. There’s something democratising, levelling, about pulling a slippery tangle of noodles up to your lips, make no mistake…

The pho in Hanoi, where it all started, differs from its Southern sister somewhat. The Saigon style sees the bowls heaped with herbs, including Thai basil and sprouts, its bolder broth punctuated with a pronounced sweetness that’s enhanced further by sliced red onion. The northern version, on the other hand, is low on embellishment and frippery, proudly austere and distinctly savoury – not sweet – and all the more delicious for it, we think. Even coriander sprigs or bean sprouts will be viewed with suspicion, a Hanoi pho usually adorned only with slices of the green part of a spring onion. 

Diners customise their pho to taste. A measured dose of lime enlivens the broth. The pickled garlic vinegar brings sweetness and piquancy. Fresh slices of red chill give fruitiness and a sharp, pleasing heat, though don’t add too much; you’ll often see folk here dexterously poking out the seeds of the chilli into a tissue so they don’t overpower the broth with capsicum heat. You’d do well to follow suit.

A dash of homemade hot sauce is optional – many don’t, we do, often halfway through the bowl, to refresh and replenish, to make things feel brand new again.

However you enjoy your pho, enjoy it with quay – the only necessary accompaniment to pho – which is, in taste akin to a savoury doughnut, and, in appearance, a golden brown dog bone. It takes on the flavour of the soup perfectly, retaining its crunch whilst soaking up the broth. For some reason, the thought of this crispy quay, bathed in pho broth, is the first time we’ve genuinely started salivating whilst writing this. Maybe it’s some kind of Pavlov/dog bone thing…

…Anyway, since pho contains a fairly strict, concise set of ingredients — a deeply layered broth, a protein, be it quickly boiled beef or poached chicken, rice noodles and a handful of herbs and green onions, the dish’s success lies in the details; in the tenderness of the protein, the verve, depth and lightness of the broth, and the chef’s deft but delicate layering of the bowl. 

We’ve only included the bowls where those details shine through with utter clarity. So, without further ado, wipe down your chopsticks, shine your spoon and dig into our roundup of where to find the best pho in Hanoi.

Where To Find The Best Pho Bo (Beef Noodle Soup) In Hanoi

Hanoi-style beef pho – phở bò – is the gorgeous, nourishing Vietnamese noodle soup of sliced beef and bone broth, the latter flavoured with star anise and cloves for a subtle, ever so slight hint of spice. Here’s where to find the best beef pho in Hanoi…

Pho Ly Quoc Su

Ideal for perhaps Hanoi’s best bowl of pho bo…

Area: Hoan Kiem (Old Quarter)

If you’re looking for the best pho in the Old Quarter, Hanoi, Vietnam…the world, then you’ve quite possibly found it. The wild popularity of Pho Ly Quoc Su (the one on actual Ly Quoc Su street – more of that in a minute) means that you’ll likely have to wait a while or – heaven forbid – share your table with other tourists for tucking in, but the exemplary bowl of pho bo on offer here is well worth the wait and/or the awkwardness of accidentally splashing your broth over your table companions. Those northern noodles are slippery things, no doubt about it.

Here the service is brusque and efficient, the beef always fresh and tender. The chefs (visible through a glass partition constantly ladling bowls of the good stuff) work quickly, meaning you won’t have to wait long for your soup once you’ve taken a seat.

Once you’ve settled in, ordering by numbers is easy, with menus boasting English translations placed under the glass surface of every table, visible to all. For a newcomer, the different types of beef pho can be a little bewildering, but really, there is one order that stands out above all others…

By imke.sta via Flickr
© author’s own

…Yep, we’re massive devotees of the tai gau version, which sees fatty, long-braised brisket and slices of raw beef sharing the bowl. Here, the brisket is thinly sliced and tender, with its mellow, yellow fat gently melting into the broth, causing those all-important globules to dapple the soup’s service.  

That broth itself is on the lighter side, just a little cloudy (as it should be), and refreshing, savoury and obscenely moreish. The rice noodles are slippery and have the right bite, as in, not much bite at all. Add a little of Pho LQS’s homemade chilli sauce and a dash of the liquid from their pickled garlic, and luxuriate in an absolutely gold standard version of the national dish. 

*Do be aware that there are many, many imitators across the city, operating under the same name and with the same standout orange facade. The only true Pho Ly Quoc Su in terms of sky high standards is found on – perhaps unsurprisingly – Ly Quoc Su street.*

Address: 10 P. Lý Quốc Sư, Hàng Trống, Hoàn Kiếm, Hà Nội, Vietnam

Pho Gia Truyen Bat Dan

Ideal for the widely acknowledged number one beef pho on the planet…

Area: Hoan Kiem (Old Quarter)

You know all that stuff we just said about Pho Ly Quoc Su being the finest bowl of pho bo in the world? Park that, as Pho Gia Truyen on Bat Dan Street (just around the corner, in fact!) is perhaps even better.

The obvious move here is to try both versions, with the two streets only a five minute stroll apart. You won’t miss Pho Bat Dan (as most people call it), as the snaking queue of hungry locals stands testament to the quality of the bowls within this little family run shop. Service is cursory on a good day, and you’ll need to juggle a boiling hot bowl of soup while you jostle for a stool, but genuinely, honestly and with truth, it is worth it. 

By IndreJeg via Canva

You’ll see the beef briskets hanging in the doorframe (there is no window here – the shophouse opens fully out onto the street), their hulking frames swaying enticingly on their hooks, their fat shimmering enticingly. There are only three options; tai, tai nam, or chin, which is rare beef, rare beef and braised flank, and braised brisket, respectively.

Our heart lies in the latter camp with the pho bo chin, all to get a taste of those swinging briskets. It’s a deeper, richer broth than Pho LQS, perhaps better suited to Hanoi’s surprisingly chilly winters, whilst the one at Ly Quoc Su is more of a summery affair. Anyway, enough of the now tired comparisons – both bowls are the finest versions of beef pho you’ll find anywhere in Hanoi. And, by rights then, the world. Get here early; they’re often sold out and shop shut up by midday.

Ideal Tip: If you want some dessert, head to Xoi Che Ba Thin (1 Bat Dan street) two minutes down the road and have some chè. Gorgeously sweet and syrupy, it’s refreshing, replenishing stuff.

Address: 49 P. Bát Đàn, Cửa Đông, Hoàn Kiếm, Hà Nội, Vietnam

Pho Hang Trong

Ideal for a secret back alley pho…

Area: Hoan Kiem (Old Quarter)

Pho Hang Trong, or ‘back alley pho’ as we like to call it, is the kind of place that feels like a well-kept secret, even though it’s anything but. You’ll find this pho shop tucked away in the Old Quarter between a cafe and a souvenir shop, just where it belongs. 

On our first visit, we were so confused as to where it was, an elderly gent approached us and simply asked “pho?” before ushering us down the dark alleyway between those two shops. Once you’re shrouded in darkness, head for the narrow flight of stairs which opens up into a family living room of Ms. Minh, and you’ll find Pho Hang Trong. It’s a belter.

This unassuming, tiny shrine to pho seats roughly 12 people. The walls are adorned with faded pictures of relatives. Take your shoes off and grab a seat. It’s only open for a select few hours a day and closes at around 8pm or when they’ve sold out, which is often much earlier. There’s only one thing on the menu, and all you’ve got to do as you enter is state the number of bowls you want. Simple.

It’s the kind of pho joint where locals and savvy travellers come together, all slurping in careful, quiet reverence. The broth is a masterclass in balance, simmered for hours to achieve a depth of flavour that can only come from years of perfecting the recipe. It’s rich and aromatic, with just the right amount of spice to keep things interesting. The noodles are perfectly cooked, with a satisfying chew that pairs beautifully with the tender slices of beef.

The decor is minimalistic, with low slung blue plastic tables and even closer-to-the-ground plastic stools. That’s okay; you can really get your face into the bowls, and your lovely white shirt is protected from the inevitable backsplash.

This isn’t a place you linger in after you’re done; luxuriate in that pho, sure, but then move on and let someone else have a go.

Address: 8 Hàng Trống, Hoàn Kiếm, Hà Nội

Pho Vui

Ideal for a happy-go-lucky pho that stays open late…

Area: Hoan Kiem (Old Quarter)

Vui’ means joy or cheerful in Vietnamese, and this happy-go-lucky pho certainly does put a smile on our faces and a spring in our steps. The atmosphere at Pho Vui is lively, with the sounds of clinking bowls and animated conversation filling the air – the kind of place where you can lose yourself in the moment, savouring each spoonful of pho as the world goes by.

© author’s own
© author’s own

The merit of a good pho lives or dies on the quality of its broth, and the broth at Pho Vui is excellent, a real peppery little number that’s got plenty of unctuous mouthfeel from beef bones that have been cooked low and slow until they release their marrow.

Just around the corner from Hanoi’s rowdy Bia Hoi Corner and Ta Hien street, its main strip of backpacker bars, Pho Vui stays open until 1am, ready for revellers looking to soak up the beer and perhaps even wring out one more from their evening.

Address: 25 P. Hàng Giầy, Hàng Buồm, Hoàn Kiếm, Hà Nội, Vietnam 

Pho Thin

Ideal for a unique take on a classic…

Area: Hai Ba Trung District

Mr. Nguyen Trong Thin – the so-called ‘pho artisan’ – made this restaurant famous through a special pho technique that he perfected in the late 1970s, one which is now known as ‘pho tai lan’ all across Vietnam. 

At Pho Thin on Lo Duc Street, that method sees beef quickly stir-fried with ginger, onions and garlic, before the contents of the wok are poured into a bowl of soup and noodles. As a result, the broth is slightly thicker and more cloudy than elsewhere, and humming with umami and wok hei in the process. Honselty, it looks (and tastes) quite close to an onion gravy. There’s a shit load of chives to freshen things up.

Like many of the best phos in Hanoi, you’ll see copycat shophouses all over the city; a quick search on Google reveals dozens of places with the name ‘Pho Thin’, many of which pale in comparison to the inaugural restaurant.

Bu HoaiPT via Canva

Interestingly, some are actually affiliated with the original Pho Thin. At these joints, the chef-in-place has been trained by Mr Thin, and the man himself will regularly, unexpectedly come to check that they are doing things right, franchise-style. One has even opened in Melbourne, and another in Indonesia. However, we’d definitely stick with the original Lo Duc outpost here; often imitated, never duplicated, and all that.

Do be warned; Pho Thin Lo Duc gets rammed; it’s not a spacious dining room, even during quieter times, and due to its popularity, there aren’t, well, quieter times. That said, if you’re looking to enjoy a pho thin in comfortable surroundings, a collaboration between the main man and luxury resort Vinpearl’s head chefs has led to Pho Thin Vinpearl – or ‘skyscraper Pho’ – at Vinpearl Luxury Landmark 81. While we can’t vouch for the pho here, having never tried it, it’s certainly an interesting proposition.

Address: 13 P. Lò Đúc, Ngô Thì Nhậm, Hai Bà Trưng, Hà Nội, Vietnam 

Pho Suong

Ideal for the legendary Blue Shirt Pho…

Area: Hoan Kiem (Old Quarter)

Wander down Trung Yen, which is considered one of Hanoi’s most famous culinary alleys, and you’ll find Pho Suong. At the helm is Ms. Nguyen Tuyet Lan, a third generation cook continuing the family business of serving up properly satisfying, nourishing beef pho.

Pho is usually a family business in Vietnam, and the best of the best pho joints have – on the most part – been around for decades. In the case of Ms. Nguyen Tuyet Lan’s family, her father originally roamed the Old Quarter selling pho back in the 1930s. His operation was nicknamed ‘blue shirt Chinese pho’ because of the colour shirt he wore, helping Mr. Nguyen (or, Mr Blue Shirt) become well known throughout Hanoi. 

Laurence Taylor from Getty Images

In 1986, his children opened up Pho Suong using the recipe her father passed down, cementing his legacy in the process. Today, Pho Suong is still, undeniably, one of the best pho purveyors in Hanoi, famous for its light and gently sweet broth. 

The family recipe sees beef bones simmered for 15 hours, with ginger and fish sauce intensifying the flavour. Interestingly, the cooks here – just as Mr. Blue Shirt did a century ago – forgo the usual cinnamon and star anise, resulting in a lighter broth that’s so refreshing on a particularly humid Hanoi day.

After you’ve finished your meal, stroll down Dinh Liet street (home to one of our favourite banh mi in Hanoi, incidentally) past the souvenir and art stores and walk your meal off with a loop around picture-perfect Hoan Kiem lake. Do as we do and get an ice cream for dessert from one of the many stalls lining the lake!

Address: 24B Ng. Trung Yên, Phố cổ Hà Nội, Hoàn Kiếm, Hà Nội, Vietnamn

Pho Suong Co Muoi

Ideal for one of the most attractive pho shops in the city…

Area: Hai Ba Trung District

The Pho Suong dynasty have since spread their wings further. Following on from the patriarch’s success, the Nguyen family have opened another pho shop in Mai Hac De, up in Hanoi’s Hai Ba Trung district. Indeed, about the success and subsequent ubiquity, the owner says – almost laments, to be honest – on Pho Suong Co Muoi’s Facebook page, that “the image of the blue-shirted Chinese street vendor carrying noodle soup probably became a part of the memories of every child of the capital”.

Nguyen Thi Muoi, who was one of the original siblings to open the first Pho Suong restaurant in Hanoi’s Old Quarter, runs operations here. She says that “pho is said to be the ‘business card’ of Vietnamese people, and Pho Suong Co Muoi has preserved the soul and symbol of the country’s cuisine to the fullest.” We couldn’t agree more.

We love this second branch of Pho Suong for its light and airy space and delicious quay. With wooden panelling and tables, a gorgeous tiled floor and light yellow walls, it’s one of the most attractive pho shops in the city. The pho bo sot vang (a riff on pho using a wine-spiked broth) is something of a speciality. 

Address: 36B Mai Hắc Đế, Bùi Thị Xuân, Hai Bà Trưng, Hà Nội, Vietnam

Facebook: phosuongcomuoi

Spicy Pho Bay

Ideal for West Lake’s best pho bo…

Area: Tay Ho (West Lake)

It’s a truism for so many street food recommendations across the planet – that the ‘best’ pad Thai in Bangkok, the ‘best’ pizza in Naples, or the ‘best’ tacos el pastor in CDMX is just, well, the closest one to your house. 

The one that, whilst perhaps not knowing your name, certainly knows your usual order, your favourite seat, and whether you’ve put on weight or not since your last visit. 

Spicy Pho Bay, in Hanoi’s increasingly swanky West Lake, was our local pho shop for years, and it’s a darn good bowl if you’re up in this next of the woods, taking in the scenery. 

Ignore the signage, which clearly depicts a stereotypical Italian chef (possibly off the Simpsons), chef’s kiss fingers and all. Instead, be drawn in by the huge vats of bubbling broth that seem to obstruct the doorway, pulling off the admirable feet of both enticing you in and blocking your entrance. Slalom through, settle in, savouring the aromas of star anise and charred ginger when you do, and gear up for a nourishing bowl of the good stuff. 

Alongside the usual rundown of slowcooked, ultra fatty brisket, slices of rare steak, braised flank, and even our old friend ‘thin’, Spicy Pho Bay also do an excellent pho xao; that is, stirfried pho noodles – crisp and charred and singing of wok hei – with plenty of dark green leaves, slices of beef and a pleasingly gloopy gravy. Anoint it with the signature house chilli sauce and enjoy.

Address: 1a P. Đặng Thai Mai, Quảng An, Tây Hồ, Hà Nội, Vietnam

By Muk photo via Canva

Pho Tue An

Ideal for a pho seasoned with community spirit…

Area: Hoan Kiem (Old Quarter)

While we haven’t had the chance to sample the broth at Pho Tue An yet, this modest establishment just off the western edge of Hoan Kiem Lake has caught our attention for a particularly heartwarming reason. Here, you’ll find more than just steaming bowls of pho – you’ll discover a beautiful tradition of community care through their ‘phở treo’ (suspended pho) system.

Images via @tuean.14bk

Similar to Naples’ centuries-old ‘caffè sospeso’ tradition, customers can pre-purchase bowls of pho for those who might not be able to afford a meal. A simple sign keeps track of these acts of anonymous kindness, counting the number of suspended bowls available to anyone in need. It’s a reminder that sometimes the best flavour in a bowl of pho isn’t the broth or the tender meat – it’s the warmth of human connection.

If you’re in the area and feeling generous, consider paying a bowl forward. After all, sharing food has always been at the heart of Vietnamese culture.

Address: 14b Bao Khanh Street, Hoan Kiem, Hanoi

*Pho is traditionally a breakfast dish and pretty much all of the shops on this list open from early until sold out. Many won’t stay open much past lunch, which ends at around 2pm. A couple of the spots on our list of the best pho in Hanoi do stay open late into the night, though it’s always a little unpredictable in Hanoi. Always check Google’s opening hours, but do not put 100% faith in that information.

Every bowl on our list clocks in at between 50’000 and 100’000 VND (between £1.50 and £3). Regardless, all are absurdly good value for the skill, effort and heritage involved in making them.*

For something a little lighter, join us next as we check out Hanoi’s best beef pho. You won’t regret having another bowl!

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