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Careers Set to Thrive Alongside AI In 2025: The Jobs Worth Training For Now

While many fret about artificial intelligence making jobs obsolete, a different story is unfolding in the job market. AI isn’t just eliminating roles – it’s making certain careers significantly more lucrative. As organisations scramble to harness AI effectively, professionals who can work alongside these new technologies are commanding ever-higher salaries.

Recent employment data and market analysis suggest several roles are set to offer particularly impressive compensation packages in 2025. These aren’t just jobs that will survive the AI revolution—they’re positions that are becoming more valuable precisely because of it.

Prompt Engineers: The New Power Players

Once an obscure specialisation, prompt engineering has emerged as one of the most sought-after skills in the tech industry. These professionals craft the instructions that make AI systems produce useful results, and they’re rapidly becoming indispensable to organisations adopting AI technology.

The role doesn’t necessarily require traditional coding skills – instead, it rewards clear thinking and creative problem-solving. The market reflects this demand: salaries start at £80,000 and can exceed £150,000 for experienced professionals, with major tech companies and financial institutions particularly eager to secure top talent.

Integration Specialists: The Workplace Diplomats

As companies rush to adopt AI systems, they’re learning a hard lesson: technology alone isn’t enough. Integration specialists ensure new AI tools actually help rather than hinder the workforce. Their role combines technical expertise with change management, focusing on making AI systems genuinely useful in day-to-day operations.

This combination of technical knowledge and people skills commands serious money. Salaries typically range from £70,000 to £120,000, with performance bonuses often pushing total compensation significantly higher.

Ethics Officers: The Moral Compass

With AI systems making increasingly important decisions, ethics officers have moved from optional extras to essential team members. These professionals ensure AI systems are fair, transparent, and responsible—no small task when algorithms can affect thousands or millions of lives.

Major companies are paying anywhere from £90,000 to £200,000 for senior AI ethics positions. The cost of ethical missteps can be catastrophic, both financially and reputationally, making this role increasingly crucial in corporate structures.

MLOps Engineers: The System Specialists

MLOps (Machine Learning Operations) engineers keep AI systems running smoothly in the real world. Their work involves maintaining and optimising AI models in production environments—a complex task that requires deep understanding of both traditional IT operations and machine learning systems.

The scarcity of professionals with this combination of skills is reflected in compensation packages. These specialists typically earn between £75,000 and £130,000, with additional stock options or performance bonuses common in tech companies.

Healthcare Practitioners: The AI-Enhanced Healers

Medical professionals who effectively integrate AI tools into their practice are seeing their market value increase substantially. Rather than replacing healthcare workers, AI is amplifying their capabilities—and their earning potential.

Consultants and specialists who demonstrate proficiency with AI diagnostic and treatment planning tools are seeing salary premiums of 20-40% compared to their peers. Teaching hospitals and private healthcare providers are particularly keen to attract AI-proficient practitioners, with consultant packages routinely exceeding £150,000.

Business Intelligence Experts: The Data Interpreters

As the experts at Signum Magnum Education illuminate, the role of business intelligence has evolved far beyond basic data analysis. Today’s BI experts transform AI-generated insights into practical business strategies, combining technical understanding with commercial acumen.

This evolution is reflected in compensation, with salaries ranging from £65,000 to £140,000. Performance-related bonuses often double these figures, particularly in financial services and consulting firms.

Quality Assurance Specialists: The Safety Net

As AI systems take on critical roles in healthcare, finance, and infrastructure, QA specialists ensure they perform reliably and safely. This isn’t traditional software testing—it requires understanding how AI systems might fail in subtle and unexpected ways.

Salaries typically range from £60,000 to £110,000, with higher rates in regulated industries. Recent high-profile AI failures have only increased the perceived value of these roles, particularly in sectors where AI decisions can have significant real-world impact.

Digital Transformation Advisers: The Change Makers

These professionals guide organisations through AI adoption, combining technical knowledge with business strategy. Independent consultants in this field often charge £1,000-£3,000 daily, while those employed by major firms earn £85,000-£200,000 plus substantial bonuses.

The most successful practitioners in this field combine deep technical understanding with practical business experience, helping organisations navigate both the opportunities and challenges of AI adoption.

Creative Directors: A Shifting Landscape

The relationship between AI and creative work is complex and contentious. While some creative directors are finding lucrative opportunities in combining AI with traditional skills, particularly in advertising and commercial design, many artists and illustrators face serious disruption to their livelihoods. Some report declining commissions as clients experiment with AI-generated content, while others have seen their work used without consent to train AI systems.

The most resilient roles are those focusing on strategic creative direction and original concept development—areas where human insight and cultural understanding remain crucial. In these positions, packages worth £100,000-£180,000 are still common for those who can effectively blend human creativity with AI capabilities, though the long-term impact of AI on creative industries remains uncertain.

Making Your Move

Breaking into these fields requires a strategic approach. Industry analysis suggests several key steps for success:

  • Build practical experience with AI tools, even in a small way
  • Develop both technical understanding and soft skills
  • Network with professionals in your target field
  • Consider relevant certifications or further education
  • Stay informed about AI developments in your chosen sector

The message is clear: AI won’t only eliminate jobs – it will transform them and create new ones, too, for better or for worse. Those who prepare now for these emerging roles will find themselves well-positioned for the most rewarding careers of tomorrow.

Note: Salary ranges are based on current market data and industry projections. Actual compensation may vary based on location, experience, and specific employer.

8 Cliched Christmas Gifts That Always Go Down Well

Did someone just drop the C Bomb? On this day, in this month, in this economy?!

Yes, that was us. And after a early slew of round-ups and gift lists about ‘unique’, ‘distinctive’ and ‘personal’ presents this year, we’re a little concerned that a cherished domestic Christmas tradition could soon be forgotten. That is, the type of bromidic, banal gift that elicits a groan of disappointment but ends up getting used more than any other present that was sat under the tree.

So, in the spirit of the functional and the mundane, here are 8 cliched Christmas gifts that always go down well.

A Good Quality Pair Of Socks

Giving and receiving socks as a gift is as much a part of Christmas as the pigs in blankets and the Queen’s speech. We know, they have a bad rep as a boring and oh so predictable gift. As such, they have become their own festive punchline; “another pair of socks”, Grandpa sighed. And so on…

When you were little, socks were one of the worst presents you could receive; they weren’t funny, they weren’t cool, and they certainly weren’t something you could play with (pretending it was a sock puppet doesn’t count!). However, now you’re an adult, no doubt you’ve come to appreciate the pleasure of socks as a Christmas present and why they make such a great gift. 

It’s simple – we all have feet and we all need socks. Well, duh! Socks are a staple in everyone’s wardrobe, and you can never have too many, as socks wear out faster than any other item of clothing. So, why not give the gift of functionality this year with a lovely pair of socks.

Some Festive Chutneys

A classic selection of Christmas chutneys is guaranteed to be a welcome present, even if it’s all a little bit ‘Women’s Institute’. Homemade chutneys make inexpensive and surprisingly personal presents. What’s more, they last for ages as long as they’ve been sealed and preserved properly, making them a sustainable gift, too.

While that may not be the most romantic incentive, chutneys are a useful present that will always get used, be it after Christmas dinner with a cheeseboard, on Boxing Day with leftovers, or six months later to spice up a sandwich!

Read: A Christmas recipe for apple and cranberry chutney

A Pair Of Flannel Pajamas 

It’s a beautiful tableau that plays out in living rooms across the land on Christmas morning; the family gathered on the sofa, perhaps a little bleary eyed, all wearing the new flannel pajamas they’ve just received from Santa. 

It’s a cliched scene for a reason; pyjamas are reliably comfortable and resolutely useful, and particularly at times like these. In fact, the humble PJ has had a rather busy few years, becoming a uniform of sorts for the many Brits who worked at home during the various lockdowns, and continuing to be worn with gusto now the world is very much ‘open’ again.

And let’s not forget the timeless appeal of flannel PJs during those inevitable post-Christmas food comas. When you’re stuffed with turkey and pudding, sprawled on the sofa watching the fourth festive film of the day, there’s nothing quite like being enveloped in soft, warm flannel. They’re also the perfect attire for that peculiar period between Christmas and New Year when time loses all meaning and nobody quite knows what day it is.

Besides, in an age where energy bills continue to soar, a cozy pair of flannel pajamas might just be the most practical gift of all – they’re essentially a wearable radiator that doesn’t add to the monthly bills!

A Classic Hot Water Bottle

Nothing says ‘practical present’ quite like a hot water bottle. Yes, it might elicit the same eye-roll as those Christmas socks, but in these energy-conscious times, who wouldn’t appreciate a cosy bed warmer that doesn’t add pounds to the electricity bill? It’s the kind of gift that proves its worth on those frigid January nights when the heating’s been turned down and the frost is creeping up the windows.

Moreover, hot water bottles have had something of a style renaissance lately, with trendy knitted covers and designer patterns making them less utilitarian and more fashion-forward. They’re also surprisingly versatile – use them to ease aching muscles after a day of Christmas shopping, or pop one on your lap while working from home during those chilly morning meetings.

A Practical Toiletries Set

Ah, the traditional toiletries gift set – that steadfast stalwart of Christmas giving that’s been gracing bathroom cabinets since time immemorial. While it might not win any awards for originality, there’s an undeniable logic to gifting something that will actually get used. After all, everyone needs shower gel, and that fancy bottle of hand cream will certainly come in handy during the harsh winter months.

The beauty of toiletry sets lies in their inevitability – like death, taxes, and Brussels sprouts at Christmas dinner, you can count on eventually using every last drop. Unlike that novelty kitchen gadget or that well-intentioned but ill-fated hobby starter kit, these practical potions will never end up gathering dust in the back of a cupboard.

A Plain Black Umbrella

In Britain, where rain is less a weather condition and more a way of life, a sturdy umbrella might just be the most practical gift of all. Sure, it’s not the most exciting present to unwrap on Christmas morning, but fast forward to that blustery February morning when your recipient is caught in an unexpected downpour, and suddenly you’re the most thoughtful gift-giver of all.

The key here is to opt for quality over novelty – forget the flimsy fold-up versions that turn inside out at the slightest breeze. A proper full-length umbrella with a solid wooden handle and robust frame will last for years, making it the kind of present that keeps on giving, shower after shower.

It might not be the most glamorous gift under the tree (and certainly one that’s easily guess-able), but like all the best practical presents, it’s one that will be quietly appreciated long after the Christmas decorations have been packed away.

Money, Money, Money

Is money a lazy option for a Christmas day gift? In a sense, yes. However, in another sense, money is the most generous gift you can bestow. The advantage of gifting a note or two is that it eliminates the disappointment of receiving an irrelevant present, and instead, you’re giving the gift of personal choice and self-determination.

What’s more, gifting money reduces waste, cutting down on unwanted presents and wrapping paper. And if that wasn’t enough, then surprise, surprise; it turns out that people actually want money for Christmas. Indeed, a YouGov poll showed that money is one of the top Christmas presents that adults are hoping to receive this year.  

Isn’t giving a gift card more thoughtful, we hear you ask? Maybe not. As reported by the Independent, consumers have been warned to “think twice” by consumer choice experts Which? “before buying gift cards this Christmas after almost one in 10 received a voucher over the last year for a retailer that has gone bust.’’ A little caution might be needed, here, it seems.

A Christmas Jumper

No matter how cliched a Christmas jumper is, they always go down well. They are useful gifts; there will always be a Christmas Jumper Party to attend, or a Wear-Your-Christmas-Jumper-To-Work-Day to raise money for charity to be had. Moreover, they are ideal to wear on the big day itself. Indeed, it just wouldn’t be Christmas without at least one festive jumper making an appearance.

A Charitable Donation

A gift of good karma this Christmas, instead of an item destined to gather dust in the attic, sounds like just the ticket, don’t you think? Often the post-festive accumulation of ‘stuff’ is a curse more than a blessing, but a charitable donation will bring positivity all round and improve the lives of those who need it most.

Kind souls, then, will love to receive a gift of a donation to their favourite charity, or if they’re an animal lover, why not sponsor an endangered animal? The world of philanthropy is vast, so get involved!

The Bottom Line

The holidays are the perfect time to remind those around you of the love and appreciation you have for them. And sometimes, giving the gift of functionality is the most welcome gift of all. Happy Christmas!

7 Most Popular Winter 2024 Makeup Trends In The UK

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As winter wraps its crisp embrace around the country (finally, quite frankly; that limbo was getting boring), our approach to makeup shifts in tandem with the new season. 

This winter’s trends strike an intriguing balance between practicality and the perils of party season, offering fresh interpretations of classic looks while introducing innovative techniques that work beautifully in our distinctive(ly dull) climate.

Deep Winter Lips

Gone are the predictable festive reds – this season champions the more nuanced territory of deep winter berries and sophisticated plums. These richer hues offer remarkable versatility, transitioning seamlessly from day to evening

The newest formulations combine intense pigmentation with nourishing ingredients, ensuring lips remain comfortable despite winter’s bite. For the most flattering finish, look for formulas with a subtle sheen rather than flat mattes – they reflect light beautifully and make lips appear fuller and more hydrated.

Hydrated Luminosity

Winter’s challenging combination of bitter winds and indoor heating calls for a clever approach to skin. This season’s standout trend celebrates luminous, hydrated complexions that appear lit from within. The technique involves thoughtful layering – think hydrating serums beneath moisturising primers, followed by illuminating foundations. 

The result shouldn’t scream ‘dewy’ but rather suggest naturally healthy, well-cared-for skin. Those with oilier complexions needn’t shy away; the key lies in strategic placement of illuminating products on the high points of the face.

Winter Flush

This season’s approach to blush proves both artistic and intuitive. Cream formulas reign supreme, creating a natural-looking warmth that appears to bloom from within the skin. 

The placement has evolved – slightly higher on the cheekbones and softly diffused towards the temples, creating subtle definition while maintaining an effortless appeal. Cool-toned pinks and subtle mauves prove particularly flattering against winter’s softer light, while warmer complexions might explore deeper rose tones for a similar effect.

Read: 7 tips for better organising your makeup bag

Refined Shimmer

Winter’s unique lighting conditions – from bright, crisp mornings to early dusks – call for considered illumination. This season’s eye looks incorporate sophisticated shimmer and refined metallics that catch light beautifully without appearing overdone. 

Cool-toned shadows in particular – think subtle silvers, pale golds, and frosted neutrals – create dimension and brightness around the eyes. The application technique matters: press shimmer onto the lid rather than sweeping it to ensure elegant placement and minimal fallout.

Illuminated Base

The art of creating light within the complexion takes centre stage this winter. Modern foundations focus on dimensional luminosity rather than flat coverage, working with winter’s natural light to create depth and radiance. Call it quiet contouring, if you will.

The technique involves thoughtful application – building coverage only where needed while maintaining natural luminosity elsewhere. Consider it architecture for the face: creating structure through light rather than heavy contour.

Considered Brows

This season’s brow aesthetic strikes an elegant balance between groomed and natural. The look celebrates texture and movement while maintaining definition – think softly brushed-up brows that frame the face without dominating it. 

Clear brow gels with flexible hold allow for styled yet touchable brows that move naturally throughout the day. For those with sparser areas, fine, hair-like strokes with a precise pencil create believable fullness without heaviness.

Modern False Lashes & Sophisticated Liner

Winter’s emphasis on eye definition continues with a refined approach to lashes and liner. Rather than obvious false lashes, the trend favours subtle enhancement – individual lashes or delicate strips that blend seamlessly with natural lashes. Liner work shows similar restraint: think precise, elegant lines that define the eyes without overwhelming them. The combination creates a polished definition that enhances rather than transforms.

A Nuanced Approach To Winter Beauty

The true sophistication of winter 2024’s makeup trends lies in their versatility and thoughtful adaptation to the colder climate. These looks acknowledge the practical challenges of the season while celebrating individual beauty, offering options that work as beautifully for casual daytime wear as they do for evening occasions.

Success lies in understanding how these trends can be interpreted for individual features and lifestyles. The focus remains on enhancement rather than transformation, creating looks that feel both current and personal. Consider these trends a framework for experimentation – a starting point for discovering what works best for you.

This season’s approach proves that winter makeup can be both practical and quietly glamorous. It’s about making conscious choices that enhance natural beauty while standing up to the season’s demands – creating looks that are as comfortable as they are beautiful.

12 Must-Have Digital Tools To Help Food Enthusiasts Create Engaging Content

In a world where Instagram feeds have become our modern-day cookbooks and TikTok videos inspire our weeknight dinners, the tools for creating food content have evolved far beyond a camera and good lighting. Today’s food content creators are equal parts chef, photographer, storyteller, and tech wizard – and their digital toolkits need to match this versatility.

We’ve curated 12 essential digital tools that are transforming the landscape of food content creation, each one chosen for its ability to enhance your creative process without overshadowing the star of the show – the food itself.

AI Video Generators

Gone are the days when stunning video content was the exclusive domain of those with professional editing suites and years of experience. The democratisation of video creation has arrived through AI, and it’s revolutionising the way we share our culinary stories.

These intelligent tools work behind the scenes to handle the technical complexities of video production, from perfectly timed transitions to engaging text overlays. They’re particularly brilliant at transforming your step-by-step photography into fluid tutorial content, letting you focus on what matters – capturing those perfect moments in your cooking process.

Best in class: Canva’s video AI generator leads the pack with its intuitive interface and remarkably sophisticated capabilities. It excels at maintaining visual consistency while offering enough creative freedom to develop your signature style – essential for standing out in today’s content-rich environment. Its user-friendly interface certainly does no harm.

Photo Editing Suites

The secret to those mouth-watering food images that stop your scroll? It’s not just about capturing the perfect moment – it’s about knowing how to enhance it. Modern photo editing suites have become indispensable tools in the food photographer’s arsenal, offering capabilities that extend far beyond basic filters and adjustments.

These platforms understand the unique challenges of food photography, offering specialised tools for enhancing natural textures, maintaining authentic food colours, and creating that coveted just-cooked freshness that makes viewers wish they could reach through their screens.

Best in class: Adobe Lightroom Mobile stands out as the go-to choice for serious food photographers. Its powerful colour grading tools and custom preset capabilities make it invaluable for developing and maintaining your signature visual style.

Recipe Development Platforms

The digital revolution hasn’t just changed how we share recipes – it’s transformed how we create them. Modern recipe development platforms have evolved into sophisticated workspaces where precision meets creativity.

These tools handle the technical heavy lifting, from scaling ingredients to calculating nutritional information, freeing you to focus on the creative aspects of recipe development. They’re essentially your digital sous chef, ensuring accuracy while you perfect your culinary creations.

Best in class: ChefTap is an excellent tool for recipe management and development. It allows users to clip recipes from any website and offers features like scaling ingredients and nutritional information.

Content Design Platforms

In today’s visually driven world, compelling food content needs more than just beautiful photography – it needs thoughtful, cohesive design that helps tell your culinary story across multiple platforms.

These platforms offer sophisticated design solutions tailored specifically for food content creators, helping you maintain visual consistency while adapting your content for different formats and audiences.

Best in class: PicMonkey provides a robust suite of design and photo editing tools perfect for food content creators. It offers beautiful templates, easy-to-use editing features, and powerful design capabilities that help bring your culinary stories to life.

AI Image Generators

The visual side of food content has moved well beyond the camera roll. AI image generators now let creators produce conceptual food visuals that no amount of studio time could replicate: think oil-painting sourdoughs, hyper-saturated ramen bowls, or surrealist plating that exists purely in the digital realm. For branding work, social media assets, or even just mocking up a dish presentation before you start prepping, they are genuinely useful.

The better platforms interpret detailed prompts with real precision, generating textures and lighting conditions that hold up at high resolution. That matters when you are producing assets for print or high-spec digital work, rather than just messing about with filters.

Best in class: Magic Hour’s AI image generator stands apart for its handling of food-specific details. Where other tools tend to flatten textures or misjudge how light behaves on a glazed tart versus a matte loaf, Magic Hour gets the nuance right. The output is clean enough to sit alongside professional photography without looking obviously AI-generated, which, for anyone building a visual identity around food, is the whole point.

Lighting Simulation Apps

Understanding light is perhaps the most crucial skill in food photography, and modern technology has made mastering it more accessible than ever. Lighting simulation apps have become invaluable planning tools for both novice and experienced photographers.

These applications allow you to experiment with different lighting setups virtually, helping you understand how shadows and highlights will play across your subject before you even pick up your camera.

Best in class: Set.a.Light 3D offers unmatched simulation capabilities, helping you perfect your lighting setup before the first ingredient hits the plate.

Social Media Management Tools

In the fast-paced world of food content, timing can be as crucial as the content itself. Social media management tools help you maintain a consistent presence across platforms without being chained to your phone.

These platforms offer more than just scheduling – they provide insights into optimal posting times, audience engagement patterns, and content performance, helping you refine your strategy over time.

Best in class: Later has established itself as the premier choice for visual content creators, with features specifically designed to showcase food content effectively.

SEO Optimisation Tools

Even the most beautiful content needs to be discoverable. SEO tools tailored for food content creators help ensure your recipes and articles reach their intended audience, cutting through the digital noise.

These specialised platforms understand the unique requirements of recipe content, from schema markup to keyword optimisation, helping your content perform well in search results.

Best in class: Rank Math is an excellent SEO plugin that offers a comprehensive suite of features to optimise your content for search engines. It supports recipe schema markup, keyword optimisation, and detailed analysis of your content’s SEO performance. 

Community Engagement Platforms

Building a loyal following requires more than just great content – it demands meaningful interaction with your audience. Modern engagement platforms help you nurture these connections efficiently.

These tools help you manage comments, direct messages, and community discussions across multiple platforms, ensuring no meaningful interaction goes unnoticed.

Best in class: Intercom offers comprehensive customer and community engagement solutions, including live chat, automated responses, and messaging tools. It helps you manage and nurture interactions with your audience across various platforms efficiently.

Analytics Tools

Understanding what resonates with your audience is crucial for content strategy. Contemporary analytics tools offer deep insights into content performance across multiple platforms.

These platforms go beyond basic metrics, offering detailed analysis of engagement patterns, audience behaviour, and content performance trends.

Best in class: Google Analytics provides comprehensive insights into your content’s performance, audience behaviour, and engagement trends, making it essential for refining your strategy.

Collaboration Management

As food content creation becomes increasingly collaborative, managing partnerships and projects efficiently has become essential. Modern collaboration tools help coordinate everything from brand partnerships to team projects.

These platforms streamline communication, track deadlines, and manage deliverables, ensuring smooth collaboration between creators, brands, and team members.

Best in class: Trello boasts user-friendly boards, cards, and lists, all which make it an excellent choice for managing collaborations and content creation projects.

Monetisation Platforms

Turning your passion into profit requires the right tools. Modern monetisation platforms offer diverse revenue streams for food content creators, from digital products to online courses.

These platforms handle the technical aspects of selling your expertise, letting you focus on creating valuable content for your audience.

Best in class: Patreon offers food content creators a way to monetize their content through subscriptions, creating a sustainable revenue stream by engaging directly with their audience.

The Bottom Line

The key to successful food content creation lies not in having every tool available, but in selecting the right combination that enhances your creative process without overwhelming it. Start with the tools that address your immediate needs, and gradually expand your digital toolkit as your content evolves. After all, the best tools are the ones that help you tell your unique culinary story more effectively.

9 Top Tips For Hosting Virtual Viewings

While virtual viewings emerged as a necessity during the pandemic, they’ve now become a permanent fixture in the property market. Whether you’re selling property in today’s digital age or simply want to maximise your home’s exposure (and price!) to potential buyers, virtual viewings offer an efficient first step in the sales process. They’re particularly valuable for out-of-area buyers, busy professionals, and anyone looking to create a focused shortlist before committing to in-person visits.

The Difference Between Virtual Tours & Virtual Viewings

If you’re planning to host virtual viewings of your property, speak to an estate agent first. While virtual viewings are now commonplace, each agency has their preferred approach, and they’ll be able to give you valuable pointers on their specific process.

It’s worth noting that many estate agents use the term “virtual tours” to refer to pre-recorded videos of a property that are attached to a property listing, whereas a “virtual viewing” is conducted live, just as a traditional in-person viewing would be. Somewhat confusingly, these terms are often used interchangeably, so make sure you know what you’re agreeing to — a digital walkthrough, a live-streamed tour or a video filmed by you.

For live streamed viewings, you will need to use a phone, tablet or another handheld device to show the potential buyer around your home. The agency should be able to advise you on their preferred video conferencing platforms. The beauty of this technology is that multiple people can join the viewing and ask questions, just as they would in a traditional property viewing, enabling you to expand your reach hugely.

If you feel uncomfortable talking a buyer through the property, invite your estate agent to dial in and provide the commentary.

Laying The Groundwork

Make sure that you have agreed on a date and time, decided who will be attending and shared any necessary links, for example to video conferencing apps, well ahead of the viewing. Last-minute changes or technology fails will be frustrating for the buyer who may have limited time for the call — you don’t want them to give up and move on to the next property.

While the buyer’s primary interest is your home, you, the owner, will be much more of a focus in a video call than you would be in a traditional viewing so do endeavour to look presentable and come across amiably. The video will be focusing on the property for the majority of the viewing but you’ll need to greet the buyer and respond to any questions they have at the end of the call.

Gather any documents or information that you might need to refer to ahead of the viewing. The buyer might want to ask about the property’s running costs or details of when you last had the boiler serviced, for example. Having this information immediately to hand will facilitate a smoother, more agreeable viewing.

Have A Trial Run

If you’ll be hosting the viewing in collaboration with your estate agent, arrange a trial run. This will allow you to make sure the technology works and to identify key features that you might want to linger on and talk more about.

A trial run will also flag any issues such as difficulties filming the loft while holding your device steady or areas that are poorly lit and not easy to see on camera. If you’re aware of these issues before you start viewings you can address them so that the “real” ones are professional, polished and helpful to the potential buyer. Remember, today’s viewers expect a smooth, professional experience – technical hitches or poor presentation could cost you a sale.

Arrange For Children & Pets To Be Elsewhere

Trying to manage a remote viewing with young children and pets running around is a sure-fire recipe for a stressful and unsatisfactory experience for everyone involved. You need to give the call your full attention and the buyer should feel able to take their time, ask questions and request to see a particular area of the property again, rather than feigning interest once again in the breed of your dog or the age of your child.

Treat your children and pets to an afternoon at the childminder’s or doggy daycare centre, if possible, and give this thing your full attention.

Consider Lighting And Sound

This is something you don’t have to worry about in a traditional viewing, but in a video call, lighting is all-important. Open the curtains or blinds, switch on the lights and ask for feedback from your estate agent or a friend during your trial run. If there are dark spots that don’t show up well on camera, such as cellars, see if you can borrow some portable lights so that the potential buyer can see properly during the live stream. Not only do you want to avoid viewers being unable to see parts of your house, but big shadows being thrown can make your place appear dingy.

Consider potential sources of noise that could disrupt the viewing and distract the buyer, too. Close doors and windows, turn TVs and radios off and make sure the washing machine won’t suddenly spring into life! You won’t be able to control all sources of noise — if the neighbour chooses to start up the mower during the viewing, there is little you can do about it — but do everything in your control to minimise unwanted sounds during the call.

Tidy & Clean

Just as with an in-person viewing, you want to make your home look its best before the buyer joins the call. Tidy away clutter, remove limescale from taps and run the mower over the garden — every little effort will help to sell your house, as you never know when the camera flash might catch that buffed door knob just so.

A well-cared-for and much-loved home is more likely to lead to an offer than a scruffy, unkempt one. Buyers need to imagine themselves living in your house to see its potential as their new home. It’s also worth “staging” your property ahead of viewings — adding a vase of fresh flowers to the lounge or a bowl of fruit to the kitchen will create a homely feel, for instance, though that smell of baking bread won’t be sensed through the screen, of course.

Master The Virtual Tour

When it comes to the actual viewing, a structured approach will help you showcase your property effectively. Start with a brief overview of the property before diving into the room-by-room tour. Move through your home logically – perhaps beginning at the front door and working your way through the ground floor before heading upstairs.

Keep your movements slow and steady to avoid making viewers dizzy, and pause at doorways to help orient them in the space. Make sure to demonstrate practical aspects like storage spaces and unique features that might not be immediately obvious on camera. Don’t forget to show the views from windows – these are often a key selling point that virtual viewers particularly appreciate seeing.

Follow Up Effectively

The viewing doesn’t end when you wave goodbye. A proper follow-up process can make the difference between a maybe and a definite yes. Prepare a digital information pack that you can send immediately after the viewing, including any additional photos or videos of specific areas that sparked particular interest during the tour.

If the viewer seemed keen, work with your estate agent to schedule an in-person viewing while their interest is still fresh. Even if they’re not ready to visit yet, ask for feedback about the virtual viewing experience – this can help you refine your technique for future viewings and address any concerns before they become deal-breakers.

Get Professional Support

While virtual viewings might seem straightforward and you may be tempted to do the whole thing yourself, it’s prudent to consult a reputable estate agent during the process: they can make all the difference to your success rate. Today’s leading estate agents have invested significantly in virtual viewing technology and training, often offering professional-grade equipment and experienced videographers for premium properties. They can advise on everything from the best time of day to showcase each room to which features deserve special attention in your particular property.

Many estate agents now offer comprehensive virtual viewing packages, including professional photography, 3D virtual tours, and live viewing support. They can also help you navigate the practical aspects of remote offers and negotiations – an increasingly important skill as more buyers begin their property search online.

If you’re unsure where to start, look for estate agents with strong digital presence and positive reviews specifically mentioning their virtual viewing services. The best agents will be happy to demonstrate their virtual viewing capabilities before you commit to using their services.

The Bottom Line

Many house sellers dread the thought of viewings — they feel intrusive, they’re inconvenient and it can take seemingly endless bookings to secure just one offer. However, if you choose to sell on the open market, they are a necessary part of the process, and virtual viewings now offer a convenient first step for both sellers and buyers.

If you want to avoid the rigmarole of viewings altogether and are looking to sell your house fast, a house cash buying company can manage the whole sales process, from valuation to completion, entirely remotely without a single viewing taking place. They have the funds to buy your home for cash in a time frame that suits you — this could be in as little as seven days. Worth considering for those in a hurry to move out and move on, perhaps.

If you’re planning to sell your home in 2024, virtual viewings should be part of your strategy. While they emerged from necessity during the pandemic, they’ve evolved into an essential tool for modern property sales. Mastering the art of hosting professional virtual viewings could make the difference between selling your house quickly and watching it sit on the market for months.

How To Support An Elderly Loved One’s Transition Away From Driving

It’s a moment every family, not exactly dreads, but certainly sees the poignancy in: realising that Dad’s driving isn’t quite what it used to be, or noticing Mum’s increasing nervousness behind the wheel. Whether it’s due to failing eyesight, slower reactions, decreased mobility, or memory concerns, watching a parent’s driving abilities decline is a delicate situation that most of us will face at some point. 

If you’re noticing these changes in your elderly loved one, you’re not alone – and there are ways to navigate this challenging transition with both compassion and practical sense.

Signs That It’s Time To Consider The Change 

Trust your gut on this one. Those little moments of concern often start small – perhaps you’ve spotted a mysterious new dent in the garage door, or noticed your loved one getting flustered at junctions they’ve navigated confidently for years. Maybe they’re taking increasingly bizarre routes to familiar places, or you’ve found yourself instinctively pressing an imaginary brake pedal from the passenger seat. These aren’t just minor hiccups – they’re your internal warning system telling you it’s time to have that conversation you’ve been putting off.

Starting The Conversation 

Let’s be honest – this chat ranks right up there with root canals on the pleasure scale. But timing is everything. Skip the post-near-miss lecture (we all know how well those go down) and instead choose a peaceful moment, perhaps over a cuppa when everyone’s relaxed. 

Remember, for many of our parents’ generation, driving isn’t just about getting from A to B – it’s about freedom, independence, and maintaining their place in the world. So when your dad bristles at the mere suggestion of hanging up his car keys, understand that you’re not just talking about driving – you’re discussing his identity.

Alternative Transportation Solutions 

Here’s the good news: giving up driving doesn’t mean your loved one needs to become a hermit. Today’s mobility solutions are worlds away from the clunky options of yesteryear. For nipping to the shops or visiting friends, mobility scooters offer a brilliant blend of independence and safety. 

For those needing more support, today’s wheelchairs are remarkably versatile and can open up new possibilities for getting around. Local community transport schemes have come a long way too – many now offer door-to-door services that feel more like having a friendly chauffeur than using public transport.

That said, public transport has its advantages. If you’re 60 or over and live in London, then you can get free travel on buses, trains and other modes of transport in and around London with a 60+ London Oyster photocard. Other areas also offer travel concessions for people who are over 60. It’s a good idea to check with your local council to see what help is available. 

Read: How to make meditation for the elderly more accessible 

Making The Transition Easier 

Think of this as a gradual shift rather than an overnight revolution. Start by mapping out your loved one’s regular weekly jaunts – the Tuesday coffee morning, Thursday hair appointment, Sunday church service – and work out alternative arrangements for each one. You might be surprised at how many solutions are already in place; that coffee morning might have three other regulars passing right by your mum’s house, all happy to pick her up en route.

Modern technology can be a genuine game-changer here. Even if your loved one still considers their mobile phone a mysterious contraption, simple ride-booking apps can be mastered with a bit of patience and practice. And let’s not forget online shopping – something many of our elderly relatives embraced during recent lockdowns, often to their own surprise.

Financial Support & Assessment 

Before you start reworking the family budget, take a breath and explore what help is available. Your local council might seem about as approachable as a hedge maze, but they often have surprisingly good support services tucked away. 

From subsidised transport schemes to blue badge parking permits, there’s usually more help available than meets the eye. An occupational therapist can be worth their weight in gold here, offering practical suggestions you might never have considered.

Creating A Support Network 

This is where community really comes into its own. Remember that neighbour who’s always chatting to your dad over the garden fence? Or the friend from church who lives just around the corner? People often want to help but don’t know how to offer. Create a simple network of willing helpers – you might be surprised at how many people step forward. After all, we’re all in this together, and most of us know we might need similar help ourselves one day.

Managing The Emotional Impact 

Let’s not sugar-coat it – giving up driving is a huge adjustment. Your loved one might feel anything from frustrated to downright depressed, and that’s perfectly normal. Rather than glossing over these feelings with cheerful platitudes about silver linings, acknowledge the loss. But then help them focus on what’s still possible – maybe even explore some new local activities they couldn’t manage while concerned about parking or night driving.

Looking Ahead 

While no one pretends this transition is easy, many families find it brings unexpected bonuses. Those shared car journeys become precious catching-up time. The stress of worrying about your loved one’s driving safety melts away. And often, new friendships blossom through shared rides and community connections.

The Bottom Line

Remember, we’re not talking about the end of independence – we’re talking about finding new ways to maintain it. With some creative thinking, practical support, and a good dose of patience, your loved one can still enjoy an active, connected life beyond the driver’s seat. After all, the journey doesn’t end just because someone else is doing the driving.

Self-Improvement, Socialising & More: Why Every Adult Should Learn A Musical Instrument

To many, learning to play an instrument as an adult seems like an intimidating, unthinkable task. While you’re unlikely to become a prodigy if you pick one up in later in life (although we’d love for you to prove us wrong) it can still be an incredibly engaging and rewarding activity, with creative pursuits offering therapeutic benefits galore. So with that in mind, here‘s why every adult should learn a musical instrument.

It’s Easier For Adults Than You Think

According to the Huffington Post, adults have some advantages over children when it comes to learning how to play an instrument. After so many stories about the ease with which the kids pick up new skills, this is music to our ears. We come with an ‘extra edge’ because we’ve listened to music our entire life and therefore find it easier to understand the basic structure of song. We also have more discipline because this time, our parents aren’t forcing us to learn – we actually want play!

LEARN A MUSICAL INSTRUMENT AS AN ADULT

A True Sense Of Accomplishment

It’s a conversation we’ve all had, numerous times in our lives and for the majority of us, it goes a little something like this:

Your new friend: “Do you play a musical instrument“.

You “I did when I was younger, do you play?”

Your new friend “I used to play the piano when I was in school”

In reality you both had about four lessons then gave up and moved onto your next childhood obsession. Wouldn’t it feel great to finally be able to answer that question with “I do” and be filled with a sense of pride and accomplishment – which incidentally is good for our mental health as it makes you feel more positive and uplifted.

It Relieves Stress & Anxiety

Here at IDEAL, one of the first things we do after a stressful day is to put on some soft, soothing music – it instantly makes us feel more relaxed and in control of de-briefing the day. Indeed, listening and playing music has a unique effect on our bodies; not only is it relaxing and therapeutic, but research also shows that playing a musical instrument can lower stress and anxiety levels, and as such can help to bring your blood pressure and heart rate down.

There’s also evidence that creating music enhances the immunological response, which enables us to fight viruses. Great news all round, then.

LEARN A MUSICAL INSTRUMENT AS AN ADULT

A New Way To Expand Your Social Life

Learning to play a musical instrument will expand your social life no end. You could join in with a small local performance group or find a space where you can play with others; anything which is musical is vastly improved with others to harmonise with. Whether it’s the flute, guitar, mandolin or cello, the synergy of different instruments creates a richer sound. To avoid picking up bad habits that could limit your ability to play in a group, it’s a good idea to seek out the services of a teacher, of course.

A Fun Form Of Exercise

No matter what kind of instrument you decide to learn, you’re going to be engaging in physical activity, and that’s always good for you. Of course, play something heavy, and you also have the added physical exercise of carrying it to rehearsals. If you’re looking for an instrument to give yourself a proper workout, then look into learning to play the drums. Exhausting, perhaps, but an amazing form of cardio too. Yep, we’ve noticed how muscular drummers tend to be, too. A ringing (in your ears) endorsement, we think.

A Chance To Improve Your Listening Skills

It’s a sad fact that we don’t listen as much as we talk. In fact, most of us are pretty terrible listeners. Full stop. But learning to play music means that you will naturally train your ears to listen. That’s true whether you’re playing on your own or with other people.

From singing in chorus at church or joining a jazz improvisation with other players, all the way to tapping away at piano keys in the privacy of your own home, you’re going to be training your ears and your mind for listening more intently to timing, expressions, and even tuning. And when those skills are applied to everyday life, you’ll find yourself a better listener all round. 

It May Well Make You Smarter

Learning to play an instrument does all sorts of good things to the brain and can really give that grey matter a great workout. You’ve got to concentrate and learn those different notes, timings and how to understand sheet music, forcing you to use more of your brain which in turn improves your memory and abstract reasoning skills. It can also improve your ability to focus as well as your spatial, visual and verbal skills.

We like to think of learning to play and instrument as brain training, giving us a stronger cognitive function that could lower the risk of dementia. Learning an instrument has been shown to help boost levels of creativity, too. What’s not to love?

The Ultimate Land’s End To John O’Groats Road Trip In 11 Stops

One of the most epic journeys in all of the United Kingdom, the road trip from Land’s End in Cornwall to John o’ Groats in Scotland covers an incredible 874 miles. 

But we’re here to explore the UK from front to back, to truly immerse ourselves in its diverse landscapes and cultures, so we’re taking a few detours in order to do so. With that in mind, here’s our guide to the UK’s longest road trip, and 11 stops along the way that we think are truly unmissable.

Land’s End, Cornwall – 0 miles

The adventure begins at the dramatic cliffs of Land’s End. Starting from the southernmost tip of mainland UK, Land’s End offers breathtaking views of the Atlantic Ocean. Take some time to explore its rugged cliffs and nature trails. From here, journey up the Cornish coast, renowned for its beautiful, often hidden beaches and charming fishing villages.

After exploring these coastal paths, start the first leg of your journey, a 174-mile, approximately 4.5-hour drive to Bath.

Bath, Somerset – 174 miles

As you traverse the countryside, the city of Bath is an essential pit stop. The city is a UNESCO World Heritage site, known for its ancient Roman Baths and stunning Georgian architecture. Visit the historic Bath Abbey and indulge in a therapeutic spa treatment in its natural hot springs.

After the delightful Georgian city of Bath, continue north on a 37-mile, approximately 1-hour journey to the next stop.

Read: The best restaurants in Bath

Stonehenge, Wiltshire – 211 miles

Explore the prehistoric stone circle of Stonehenge, a world-renowned symbol of mystery and ancient might. After a glimpse into the mysterious past, a 41-mile, roughly 1-hour drive east takes you to the New Forest.

New Forest, Hampshire – 252 miles

Experience the unspoilt wilderness of the New Forest. Famous for its free-roaming ponies, this national park offers hiking and cycling trails. Next, head 143 miles, a roughly 3-hour drive north, to the Cotswolds.

The Cotswolds – 395 miles

Immerse yourself in the quintessential English charm of the Cotswolds. Idyllic villages, rolling hills, and honey-coloured stone cottages – it’s like stepping into a postcard. Make sure you visit Bourton-on-the-Water, often described as the ‘Little Venice’ of the Cotswolds.

After this, it’s time to embark on the longest leg of your journey, a 240-mile, approximately 5-hour drive, to the Lake District.

Lake District – 635 miles

Further north, you’ll encounter the Lake District, England’s largest National Park. This area is a haven for outdoor enthusiasts with its stunning lakes, mountains, and hiking trails. A boat ride on Lake Windermere and a visit to Dove Cottage, the home of poet William Wordsworth, should definitely be on your itinerary.

Having covered around 635 miles, you’ve reached the journey’s halfway mark – making the Lake District ideal for an overnight stop. Head to Ullswater in the northern part of the park, where Ullswater hotels offer peaceful lakeside accommodation and a chance to explore the area’s stunning fells before the next leg.

Wake up refreshed, and continue north on a 150-mile, approximately 3-hour journey to Edinburgh.

Edinburgh, Scotland – 785 miles

Cross the border into Scotland; the historic city of Edinburgh awaits. Explore Edinburgh Castle, Holyrood Palace, and the Royal Mile. The city is also home to the world’s largest arts festival – Edinburgh Festival Fringe – as well as some incredible seafood restaurants.

After delighting in Scotland’s capital, a 171-mile, roughly 3.5-hour drive north brings you to the next stop.

Dunnottar Castle, Stonehaven – 956 miles

Located on a rocky headland, the ruins of Dunnottar Castle offer dramatic views of the North Sea. Continue your trip with a 115-mile, approximately 2.5-hour drive to Inverness.

Inverness, Highlands – 1,071 miles

The charming city of Inverness marks the gateway to the Scottish Highlands, and its cultural capital. Take a 16-mile, roughly 30-minute detour to Loch Ness. Explore the ruins of Urquhart Castle and take a boat ride on the loch – maybe you will spot the elusive Loch Ness Monster – before heading 123 miles, approximately 2.5-hour drive to Durness.

Durness, Highlands – 1,210 miles

Explore the remote village of Durness, known for its stunning beaches and limestone caves. Finally, begin the last leg of your journey, a 90-mile, roughly 2-hour drive to the final destination.

John o’ Groats, Scotland – 1,300 miles

Arrive at John o’ Groats, Britain’s northeastern tip, marking the end of your incredible journey. Here, you can explore the rugged coastline, dotted with wildlife and stunning views, either by foot or by taking a scenic boat tour to view seals and other sea life. You can also visit historic sites like the iconic signpost and the John O’Groats Mill, or take a ferry to the Orkney Islands for a day trip.

Preparing Your Car For This Epic Road Trip

Before embarking on the epic road trip from the tip of Land’s End to the top of John O’Groats, it’s essential that your vehicle is meticulously checked and prepared for the journey ahead. As your trusty companion, your car requires a thorough inspection to ensure its optimum performance on this demanding transnational journey, navigating approximately 800 miles of diverse British landscape.

Start with checking the condition of the tyres. These are the only contact between your vehicle and the road, so ensure they’re in top condition. Look for any signs of wear or damage, ensure the tyre pressures are correct, and check if the tread depth is within the legal limit of 1.6mm. 

A well-maintained oil filter can be the difference between a seamless journey through the British Isles and an unfortunate roadside breakdown. No surprise then, that car oil filter is an essential component. In fact, it is akin to the liver of your vehicle, detoxifying the engine oil of dirt and debris. Thus, ensuring its cleanliness and efficiency is tantamount to preserving the health of your engine.

Moreover, checking and replenishing essential fluids such as brake fluid, engine oil, and coolant will help in keeping your car working smoothly. Remember to top up your windscreen washer fluid too, as you may encounter plenty of bugs and elements whilst driving through the rural environments between Land’s End and John O’ Groats. And don’t forget to test your lights; having fully working headlights, taillights, and indicators is not just a legal requirement but a safety one too.

Once you’ve made sure your vehicle is mechanically sound, remember to pack essentials like a first aid kit, a warning triangle, a high-visibility jacket, and a spare tyre. It’s also wise to have some road snacks and drinks to stay energised during the journey.

Lastly, bring a good road map or ensure your satnav or smartphone has the latest updates installed – even in this interconnected era, signal loss can still occur in some remote areas, and we can’t always rely on car gadgets to see us through.

Investing the time to prepare your car for this journey will not only provide peace of mind, but it will also enhance your enjoyment of the trip. After all, this adventure offers a chance to fully appreciate the picturesque beauty of the British Isles – a seamless journey will allow you to do just that.

The Bottom Line

An epic adventure from Land’s End to John o’ Groats is a fantastic way to explore the cultural diversity and scenic beauty of the UK, and wow, what a rewarding exploration it’s been. Remember the journey is indeed more rewarding than the destination, and every mile is filled with potential for discovery. 

How To Manage The Mounting Cost Of Moving House

Dealing with the hands-on side of moving house is stressful enough – what to label those miscellaneous wires, how to tell your partner that their cherished ‘sculpture’ isn’t coming with you – let alone having to worry about the money side of things. 

You don’t want to start the moving process on the front foot only to find that financial hurdles are waiting to trip you up before you’ve properly moved in. To help you manage things as mindfully as possible, and to avoid any last minute dramas, here’s our guide on how to manage the mounting costs of moving house.

Start With The Essentials

Before diving into boxes and bubble wrap, you need to get your financial ducks in a row. Moving house involves a web of costs beyond just shifting your belongings from A to B. Make sure you’ve accounted for:

  • Mortgage arrangement fees and deposits
  • Stamp duty (if applicable)
  • Solicitor’s fees and searches
  • Surveys and valuations
  • Estate agent fees (if selling)

Once you’ve wrapped your head around these bigger figures, you can plan your actual moving budget more realistically.


Moving Day Matters

Professional Removals vs DIY

While your mate with a van might seem like a budget-friendly option, professional removals often prove their worth, as the experienced long distance movers in Ontario LDM tell us. As they explain, such specialists bring expertise, proper insurance, and enough tea-fuelled muscle to handle everything from your grandmother’s antique dresser to that awkward corner sofa you regret buying.

Ideal Tip: Look for removals companies registered with the British Association of Removers (BAR) or the National Guild of Removers and Storers (NGRS). Get at least three quotes, and don’t forget to check reviews – previous customers’ horror stories (or glowing praise) can be very telling.


Timing is Everything

Moving costs can vary significantly depending on when you move. Weekends, bank holidays, and end-of-month dates typically come with premium rates. If you can be flexible, mid-week and mid-month moves often cost less.

Ideal Tip: Some removals companies offer substantial discounts for off-peak moves. If you’re working from home or can take a strategic day off, a Tuesday move could save you a pretty penny.


The Great Pre-Move Clear-out

Remember that weightlifting bench gathering dust? Or the ‘vintage’ armchair that’s really just old? The more you move, the more you pay, so channel your inner Marie Kondo before packing begins.

Ideal Tip: Turn your unwanted items into moving funds by selling them online. Whether it’s Facebook Marketplace, Vinted, or good old eBay, one person’s tired furniture is another’s treasure-hunting triumph. Or take things to your local charity shop and help out a good cause.

Vinted

Hidden Costs To Consider

Insurance Matters

Don’t assume your existing home insurance covers the move. Check your policy and the removals company’s insurance coverage carefully. Items you pack yourself might not be covered, and some policies have specific requirements about how things should be packed.

Ideal Tip: Take photos of valuable items before they’re packed and keep a detailed inventory of what’s in each box. If you’re packing expensive electronics or valuables yourself, check if your home insurance offers an add-on moving cover – it’s often cheaper than the removals company’s extra insurance.


Digital Admin

While sorting your physical belongings, don’t forget your digital life needs moving too. Mail redirection through Royal Mail costs ‘just’ £39.50 is essential for security, and you’ll want to update your address across various services and subscriptions.

Ideal Tip: Create a spreadsheet of all your subscriptions and regular deliveries. It’s amazing how many things are tied to your old address – from your Amazon account to your wine club membership.


The Clean Sweep

If you’re renting, professional end-of-tenancy cleaning might be unavoidable. Even if you’re selling, leaving the property spick and span is good karma (and often expected).

Ideal Tip: If professional cleaning is required, book well in advance and ask if they offer a guarantee that satisfies your landlord’s requirements.


Settling In Costs

Utility Smart Moves

Moving home is the perfect time to reassess your utility providers. Don’t automatically stick with the previous occupants’ suppliers or transfer your existing contracts without shopping around.

Ideal Tip: Use comparison websites to find the best deals, but watch out for exit fees from your current providers. Sometimes it’s worth waiting for contracts to end naturally.


Council Tax Considerations

Your council tax band might change with your move. Check your new property’s band early and factor any differences into your budget. Don’t forget to close your account at your old address and set up payment at the new one.

Ideal Tip: Check if you qualify for any discounts at your new property – like single person occupancy (25% off) or student status. Also, if you think your new property’s band is incorrect, you can challenge it through the Valuation Office Agency. Just be aware the review could move the band up as well as down!


Smart Home Setup

Consider this your chance to make your new home smarter and more energy-efficient. While there might be upfront costs for things like smart thermostats or LED bulbs, they could save you money in the long run.

Ideal Tip: Check if your energy provider offers free smart meters or energy-saving devices to new customers.

The Bottom Line

Moving house is like a financial obstacle course – there are hurdles at every turn, but with proper planning and a bit of savvy, you can clear them all without tripping up. The key is to start planning early, expect the unexpected, and always keep a contingency fund for those “just in case” moments.

Now, when’s that housewarming party? (Just remember to factor in the cost of all those drinks – your friends haven’t forgotten about that time you borrowed their van!)

7 Common Myths About Massages Explored

This just in; the popularity of massage therapy is on the rise. According to a report published by the Associated Bodywork and Massage Professionals (ABMP) in the US, ‘’the size of the massage field has increased nearly 140 percent since 1998’’. 

Interestingly, according to a separate survey conducted by the American Massage Therapy Association (AMTA), 86% of participants considered massage as being beneficial to overall health and wellness, with a similar number believing that massage can be effective in reducing pain.

So, what’s stopping you? In some cases, obstacles are financial. In others, access may be difficult. But occasionally, it’s perhaps a scepticism to the practice that stops people seeking massage therapy. With that in mind, and here to assuage some doubts, we’ve teamed up with Lake District Spa to explore some common myths about getting a massage. Are you lying comfortably? Then let’s dive in…

A Massage Is Only Efficient If It Leaves You Sore Afterwards

To put things plainly, massage shouldn’t cause you pain. Sure, a little soreness might happen sometimes, but it’s certainly not a given, or indicator of the ‘success’ of the therapy.

Massage soreness and the intensity of that pain all depend on factors such as the kind of massage you received, the therapist’s personal style, and the way your own body responds to the treatment. 

While it’s normal for massages to leave you feeling a bit sore after your treatment, that doesn’t mean it’s unnatural for you to feel absolutely no pain afterwards. You should actually pay attention to aspects like pain and tightness reduction as well as motion improvement. These are the real indicators in terms of a massage’s efficiency. 

Read: Good versus bad pain explained

Massages Are Only For Relaxation

This myth might be accurate in people’s minds because of the way spa treatments and massages are advertised and depicted on TV and film. People see individuals feeling incredibly relaxed and on the verge of falling asleep while getting a massage, so the connection between the treatment and unwinding is strong. 

That doesn’t mean massages are limited to this function. People get massages for medical reasons, as well. A certain type of massage is often prescribed by doctors in order to help their patients fight numerous conditions. 

According to another study conducted by AMTA, around three quarters of men and women get massages for ‘wellness reasons’, with the remaining quarter seeking pain relief or pain management.

Read: What are the potential benefits of massage therapy?

Only Athletes Need Sports Massage

There’s a common misconception that sports massage is exclusively for professional athletes or hardcore gym enthusiasts. In reality, as Healthy by Science, who offer sports massage in Edinburgh. tell us, it can benefit anyone who leads an active lifestyle or even those who spend long hours at a desk.

The techniques used in sports massage can help prevent injuries, improve posture, and enhance recovery for people from all walks of life. Whether you’re a weekend warrior, an office worker experiencing repetitive strain, or someone who enjoys gardening, sports massage can address muscle tension and movement patterns specific to your activities.

According to AMTA (those guys again!), anyone who participates in exercise can benefit from sports massage. The specialised techniques can help with everything from tech neck to lower back pain from prolonged sitting.

Read: 7 types of massage designed to address back pain

Massages Are Unsafe During Pregnancy

This one is a popular assumption, but is medically still up for some debate. There are women who choose not to get a massage in their first trimester just to feel safe. In reality, massages often reduce several painful and uncomfortable symptoms that women experience during their pregnancy, especially in the second and third trimester. Generally speaking, massage during pregnancy is most likely safe.

Of course, it’s essential to consider your own unique needs and the advice of a professional first. As Shivani Patel, M.D, explains via UT Southwestern Medical Center, ‘’certain techniques and trigger points in the body can cause contractions and premature labor, so seeking expertise is vital.’’ 

Patients Have To Be In A State Of Undress For The Treatment

The reason why therapists tell their customers to undress is because the professionals don’t wish to damage the clients’ clothes in the process. During your massage, the therapist may be applying oils to your body while providing the treatment. Other times, the presence of cotton may simply interrupt the natural flow of the massage.

Oils are used in order to relieve muscles from any stress and tension. While you may need to take some of your clothes off for the treatment, you’ll always receive clean towels and robes so you can cover any body parts that aren’t getting massaged. 

Of course, and though massage therapists are skilled at protecting your modesty, you can also request to keep your clothes on during massage if that’s what makes you feel more comfortable. Any professional will be more than happy to oblige. You will not – and should not – ever have to uncover anything you’d rather not.

Massage Should Be Avoided When You Have Muscle Knots

Many people believe they should avoid massage when they have muscle knots or trigger points, fearing it might make the condition worse. This myth likely stems from the discomfort sometimes associated with treating these areas.

In fact, massage can be one of the most effective treatments for muscle knots. Professional massage therapists are trained to identify and safely address these areas of tension, using various techniques to help release the knot and restore normal muscle function.

The key is communication with your therapist about pressure and comfort levels. They can adjust their technique to ensure the treatment is both effective and tolerable. Often, a combination of different pressure levels and techniques will be used to gradually work out stubborn knots over several sessions.

All Massages Are The Same

Every single therapist has a unique massaging style. Professionals even have their own personal views and convictions when it comes to massage. Some therapists choose to make the treatment feel like a relaxing session. Others prefer to have a rather medical approach. 

What’s more, even if you always have the same therapist, you’ll never have the exact same experience, as you can get a new injury in between appointments, and that completely changes the purpose of the treatment. Because of this, there are many types of different massage, all with a different philosophy and purpose. 

The best way to gain access to massage therapy is to speak to your doctor and request a referral to a professional who is experienced in dealing specifically with the problem you’re presenting.

It’s also more sensible to seek the services of a professional masseuse, done therapeutically and by a qualified professional, such as an osteopath or chiropractor registered with their corresponding medical regulatory bodies, the General Chiropractic Council and the General Osteopathic Council. 

From Carnivals To Cuisine: Italy’s Most Spectacular Festivals

Let’s be honest – Italy doesn’t need much help in the charm department. But time your visit right, and you’ll discover a calendar packed with festivals that transform already-beautiful cities into absolutely magical spectacles of tradition, gastronomy and unabashed Italian flair. Here’s our IDEAL guide to the cultural celebrations worth planning your Italian adventure around.

Festival of Sant’Agata, Catania (February)

Sicily’s second-largest city Catania hosts one of Italy’s most impressive religious festivals, with up to a million devotees participating in processions, fireworks, and celebrations honouring their patron saint. The sight of thousands of faithful dressed in their traditional black and white garments is simply unforgettable. 

The festival lasts three days and nights, with barely a pause – expect to see candle-lit processions at 3am, fireworks at dawn, and continuous feasting on special Sant’Agata pastries (minne di Sant’Agata) shaped to honour the saint. The energy is infectious, with even non-religious visitors getting caught up in the emotional atmosphere. There’s even a refrain of the event in August, for those keen on experiencing the magic of the festival in summer.


Venice Carnival (February into March)

Venice’s legendary Carnival isn’t just a festival; it’s a time-travelling experience that catapults you straight into an 18th-century masquerade ball. For ten days, the floating city becomes even more theatrical than usual (if you can believe it), with elaborate masks, gorgeous period costumes, and mysterious figures gliding through misty alleyways. 

The festival’s highlights include the Flight of the Angel, where a costumed performer descends from St Mark’s Campanile on a zip wire, and the Competition for the Most Beautiful Mask, judged in St Mark’s Square. 

Pro tip: book a ticket to at least one masked ball – yes, they’re pricey, but dancing in a centuries-old palazzo while wearing a traditional Venetian mask is genuinely bucket-list stuff.


Battle of the Oranges, Ivrea (February)

Forget La Tomatina – Italy’s most bonkers food fight happens in the northern town of Ivrea, where locals pelt each other with over 500,000 kilos of oranges. The three-day battle commemorates a historical rebellion against tyrannical rulers, though we suspect it’s really just an excuse for mass citrus warfare. 

Culminating in Fat Thursday on February 15th, don’t forget to wear the official red cap that marks you as a spectator – unless you fancy getting absolutely pelted with fruit! The battle is part of a larger carnival celebration, complete with parades, historical reenactments, and a beautiful ceremony where the Miller’s Daughter (a local girl chosen to represent the heroine of the rebellion) hands out gifts of candy to children.


Infiorata, Various Locations Across Italy (June)

Picture entire streets transformed into stunning carpets of flower petals, and you’ve got Infiorata. While several Italian towns host their own version, Noto in Sicily and Spello in Umbria are particularly famous for their intricate designs. Local artists work through the night to create these masterpieces, only for them to be walked on (ceremoniously, of course) the very next day. 

The tradition dates back to the 13th century, and each town has its own unique style – Noto tends toward baroque-inspired designs, while Spello often creates amazing religious scenes. The best time to see the artworks is early morning, just as the artists are finishing up and the rising sun illuminates their creations.


Estate Romana, Rome (June-October)

Rome’s summer festival transforms the Eternal City into an open-air cultural paradise. The banks of the Tiber come alive with pop-up cinemas, art installations, and food festivals, while the Romans themselves emerge in full force for evening passeggiata. 

The festival spreads across the entire city, with events happening everywhere from the central Circus Maximus to hidden neighbourhood piazzas. Keep an eye out for the outdoor jazz concerts in the Roman Forum – there’s something utterly magical about hearing smooth saxophone notes floating over ancient ruins at sunset.

IDEAL Tip: Take the train from Rome to Naples to continue your festival journey south – you’ll find the journey takes just over an hour, and you can catch Pizza Village if you time it right.


Naples Pizza Village (June)

For ten days in mid-June, Naples’ waterfront transforms into a pizza lover’s paradise (I mean, it kinda already is, right?), with hundreds of pizzaioli showing off their skills. It’s basically heaven for anyone who’s ever debated the merits of Neapolitan vs Roman pizza. Spoiler: in Naples, there’s only one correct answer. 

The festival features fierce competition between Naples’ most renowned pizzerias, with each trying to outdo the others in both traditional and creative categories. Don’t miss the speed competitions, where master pizzaioli compete to make the perfect margherita in under 90 seconds – it’s an art form in itself, with the results arguably tasting even more vital than usual. 

The festival has become so popular it’s now expanded internationally, with sister events in London, Milan and Saudi Arabia – though pizza purists insist nothing quite matches the atmosphere of the Naples original. They’re right, you know…


Calcio Storico, Florence (June)

Imagine rugby, wrestling, and historical re-enactment had a rather aggressive baby, and you’ve got Calcio Storico. This brutally beautiful sporting tradition sees four teams from Florence’s historical quarters battle it out in medieval costumes. It’s not for the faint-hearted, but it’s an unforgettable spectacle that brings Florence’s competitive spirit to life. 

The matches take place in Piazza Santa Croce, which is transformed into a sand-covered arena just as it was in Renaissance times. The final is always played on June 24th, the feast day of San Giovanni, Florence’s patron saint, and is followed by spectacular fireworks over the Arno River.

IDEAL Tip: After the testosterone-fueled matches, catch your train from Florence to Venice to experience the Festa del Redentore – Venice’s most spectacular summer celebration.


Festa del Redentore, Venice (July)

Venice lights up (quite literally) for this beloved summer festival commemorating the end of the 1577 plague. Held on the third Sunday of July, the highlight is an incredible fireworks display over St Mark’s Basin, with thousands of boats packed into the lagoon for the best views. Locals load their boats with traditional foods and prosecco, creating floating dinner parties that last well into the night. 

Even if you’re not lucky enough to score a boat invitation, the atmosphere along the waterfront is electric, and the temporary bridge to Giudecca Island lets you walk across the Giudecca Canal – a rare treat in itself.


Palio di Siena (July & August)

If you thought rush hour was chaotic, wait until you see ten horses and riders tear around Siena’s shell-shaped Piazza del Campo at breakneck speed. This twice-yearly horse (held on July 2nd and August 16th) race isn’t just sport – it’s theatre, tradition and neighbourhood rivalry all rolled into one heart-stopping spectacle. Each rider represents a different contrada (district), and the whole thing lasts about 90 seconds – though the celebrations (or commiserations) go on for days. 

The four days leading up to each Palio are almost as exciting as the race itself, with blessing of the horses, elaborate flag-throwing displays, and open-air feasts where entire neighbourhoods gather to eat, drink, and size up their competition.


Feast of San Gennaro, Naples (September)

We’re back in Naples, and this is one for the books – a festival where thousands gather to witness what they believe to be the liquefaction of their patron saint’s blood. Sounds macabre? Perhaps. But it’s one of Italy’s most profound religious celebrations, and the atmosphere in the city is absolutely electric. 

The ceremony takes place in Naples’ Cathedral three times a year, but September’s celebration, on the 19th, is the largest, coinciding with a week of processions, feasting, and street parties. Even if you’re not religious, the sight of thousands of Neapolitans collectively holding their breath as they await the miracle is incredibly moving.


Alba White Truffle Festival (October to December)

Autumn in Piedmont means one thing: truffles. The Alba International White Truffle Festival is essentially Glastonbury for foodies, with the prized fungus taking centre stage. Expert truffle hunters and their dogs demonstrate their skills, while restaurants across town create special menus that’ll make your wallet considerably lighter – but trust us, it’s worth every euro. 

© Dave Primov via Canva
© Dave Primov via Canva
© Dave Primov via Canva

The festival’s market is a sensory overload, with the pungent aroma of fresh truffles filling the medieval streets. Book a spot on a truffle hunt to really appreciate the skill and tradition involved, or join one of the festival’s wine tastings featuring Piedmont’s famous Barolo and Barbaresco.


Eurochocolate, Perugia (November)

Chocoholics, unite! This nine-day celebration – this year held from the 15th to the 24th of November – of all things cocoa transforms Perugia into Italy’s very own chocolate factory. Expect cooking demonstrations, chocolate sculptures, and enough free samples to put your sweet tooth into overdrive. The festival attracts around a million visitors annually – and we can absolutely see why. 

© Flavio Vallenari from Getty Images Signature via Canva
© Chiara Marra
© Chiara Marra

Don’t miss the chocolate-making workshops where you can learn from master chocolatiers, or the evening chocolate and wine pairings featuring local Umbrian wines. There are even chocolate cocktails. For the truly dedicated, there’s even a chocolate spa treatment available at some local hotels!


The Bottom Line

Remember, these festivals aren’t just photo opportunities – they’re centuries-old traditions that locals take immense pride in. Approach each one with respect, curiosity, and a healthy appetite for both food and culture, and you’ll discover an Italy that goes way beyond the guidebook.

What Should I Be Doing In Winter To Prepare My Garden For Spring?

Whilst the temptation to retreat indoors with a steaming cuppa and hibernate until the frost thaws might be overwhelming, winter actually presents the perfect opportunity to get your garden ready for spring’s grand awakening. As the garden lies dormant under its blanket of frost, savvy gardeners across the UK are already plotting and planning for the seasonal spectacular that awaits.

With shorter days and chilly temperatures, it might seem counterintuitive to venture out into your garden, but these quiet months are crucial for setting the stage for a stunning spring display. Here’s everything you need to know about preparing your garden during the winter months.

Soil Preparation: The Foundation Of Success

The secret to a thriving spring garden lies beneath the surface, in the rich, dark earth that sustains all plant life. Winter presents a unique opportunity to improve your soil quality when beds are largely empty and the ground is more workable after rain. This is the time when nature’s own freeze-thaw cycles help break down soil structure, making it the perfect season for adding amendments and preparing for the growing season ahead.

Start by removing any lingering weeds – yes, these persistent fellows can survive even in winter – and add a generous layer of organic matter such as:

  • Well-rotted manure
  • Garden compost
  • Leaf mould (those autumn leaves you cleverly collected)
  • Green waste compost

Leave this to break down over winter, allowing worms to work their magic and incorporate it into the soil. The freeze-thaw cycles will help break down heavy clay soils, making them more workable come spring.

Structure & Infrastructure

When the leaves have fallen and the perennials have died back, your garden’s structural elements take centre stage. This stripped-back vista offers an invaluable opportunity to assess the bones of your garden and address any issues that might have been masked by summer’s abundance. Think of it as giving your garden’s framework its annual MOT – catching any problems now will save you headaches when the growing season kicks into high gear.

Winter reveals the bones of your garden, making it the perfect time to assess and upgrade your garden’s infrastructure. Take a good look at your:

  • Fencing (check for loose panels or posts that might not survive a spring storm)
  • Greenhouse glass (give it a thorough clean to maximise light levels)
  • Plant supports and trellises (repair or replace as needed)
  • Paths and stepping stones (address any wobbling or sinking before they become hazards)

Tool Time

Your garden tools are the unsung heroes of your horticultural success, and winter provides the perfect opportunity to give them the attention they deserve. Just as a chef maintains their knives, a gardener should maintain their tools – sharp, clean, well-oiled implements make for easier and more enjoyable gardening when spring arrives.

Those trusty garden tools that have served you faithfully through the seasons deserve some TLC. Give them a thorough clean, sharpen any blades, and apply oil to prevent rust. There’s nothing worse than reaching for your secateurs come spring only to find them seized up with rust.

Hedge Management

When it comes to garden boundaries, few features rival the timeless appeal and ecological benefits of a well-maintained hedge. These living walls don’t simply down tools for winter – in fact, the dormant season presents the perfect opportunity to give them the attention they need to thrive come spring. Whether you’re blessed with a statuesque yew hedge or a wildlife-friendly mixed native hedge, winter maintenance will ensure your verdant boundaries remain both beautiful and functional.

As the experts at Heijnen Plants so sagely intone, you should start by assessing your hedge’s overall health and structure. In particular, they tell us to look out for:

  • Gaps that need filling (winter is ideal for bare-root planting)
  • Dead or diseased sections requiring removal
  • Areas where the base has become sparse
  • Signs of pest problems like box moth or leaf miners

For deciduous hedges, winter is your window of opportunity for hard pruning to rejuvenate overgrown specimens and correct any structural issues. Evergreen hedges need a gentler approach – avoid hard pruning in winter as this can leave them vulnerable to frost damage, but you can still remove damaged growth and lightly trim to maintain shape.

Don’t forget to clear fallen leaves and debris from the base of hedges regularly – this prevents fungal problems and provides a cleaner start for spring growth.

Planning & Plotting

The dark winter evenings might keep us indoors, but they provide the perfect opportunity for some armchair gardening. This is when dreams can be sketched into plans, when seed catalogues become dog-eared with possibility, and when next year’s garden begins to take shape in your imagination. Armed with a notebook, a cup of tea, and perhaps a biscuit or two, you can create your perfect garden on paper before lifting a single trowel.

Winter evenings are perfect for plotting next year’s garden success. Get cosy with some gardening catalogues and start planning:

Remember to order seeds early – the most popular varieties often sell out quickly once spring arrives.

Winter Pruning

Whilst your garden might appear to be sleeping through the winter months, this dormant period provides the perfect window for some strategic seasonal pruning. With leaves shed and branches bare, you can clearly see a plant’s structure and make informed decisions about its shape. Plus, pruning during dormancy reduces the risk of disease and gives plants plenty of time to heal before the growing season begins.

Many plants benefit from a good winter haircut. This is the time to tackle:

  • Apple and pear trees (when dormant)
  • Grape vines
  • Wisteria
  • Rose bushes
  • Deciduous hedges

Just be sure to pick a dry day when frost isn’t forecast, as pruning in wet conditions can encourage disease.

Protection Measures

As temperatures plummet and bitter winds sweep across the country, your garden’s more delicate residents need a helping hand to survive until spring. Think of winter protection as creating tiny microclimates throughout your garden – each vulnerable plant getting its own cosy winter coat or sheltered spot to weather the worst of the British winter.

Your garden isn’t completely inactive in winter, and some plants need a bit of protection to see them through to spring:

  • Wrap tender plants in horticultural fleece
  • Move vulnerable potted plants to sheltered spots or into greenhouses
  • Check tree ties and stakes are secure
  • Apply mulch around the base of plants for extra insulation
  • Protect pond life by keeping a small area free from ice

Early Starters

Just when you think the garden is completely dormant, winter presents some exciting opportunities for getting ahead of the growing season. While fair-weather gardeners are waiting for spring, the savvy gardener knows that many plants actually benefit from an early start in the depths of winter. These hardy pioneers will reward your winter efforts with earlier blooms and harvests.

Believe it or not, winter is the perfect time to get a head start on some plants:

  • Sweet peas can be sown in deep pots
  • Broad beans can go directly into the ground
  • Onion sets can be planted
  • Hardy annuals can be started under cover
  • Rhubarb can be forced for early stems

Wildlife Welcome

Don’t forget about your garden’s wildlife during the winter months. They’ll reward you come spring by helping with pest control and pollination. Consider:

  • Keeping bird feeders topped up
  • Providing fresh water (check for ice regularly)
  • Creating log piles for insects
  • Leaving some areas of garden ‘untidy’ for wildlife shelter

The Bottom Line

Winter gardening might not have the same immediate rewards as summer’s abundant harvests or spring’s colourful displays, but it’s these quiet months of preparation that lay the groundwork for a spectacular garden come spring. So, pop on your warmest jumper, grab those gardening gloves, and venture out into your winter garden – your future self will thank you when spring arrives in all its glory.

Remember, every hour spent in the garden during winter is an investment in spring’s success. Plus, there’s something rather magical about working in the winter garden, with its crisp air and peaceful atmosphere. And of course, that post-gardening cup of tea will taste all the better for having earned it in the winter chill.

Black Friday 2024: How To Bag The Best Bargains

The big dates seem to come thick and fast at this time of year, don’t you think? No sooner have the pumpkins decomposed and the Halloween hangovers cleared up does Bonfire Night spark into life.

Not long after the embers have burnt out on that bonfire, and you’re giving thanks to the delicious pumpkin pie that’s just landed on the dinner table.

Just a day later, many will be celebrating Black Friday and looking forward to Cyber Monday with similar vigour, showing their gratitude to quick internet connections, burning effigies of the lucky so-and-so who bagged the last discounted iPhone 15, and hoping the final price drop yields more treats than tricks. 

Speaking of tricks, this year, as with every year, online shopping experts and bargain hunters have been discussing the best tricks to employ to beat those queues and snag those discounts. We’re here to add to the noise; here’s how to bag the best bargains on Black Friday 2024.

Set Price Alerts

A common misconception of Black Friday bargain hunting is that you, the shopper, have to be up at the stroke of midnight if you’re to snag any deals, refreshing pages in an increasingly fervent fashion.

9:00 am on Glastonbury ticket day, this ain’t. Instead, let your phone do the hard work for you and set alerts on price drops on any products that you’re coveting across a range of retailers and dedicated Black Friday price comparison websites, whether you’re seeking air fryer deals, smartphone steals, jacket discounts or laptop price reductions. 

Keep An Eye On The Days Preceding Black Friday

Gone are the days when Black Friday was a single-day shopping extravaganza. Nowadays, savvy retailers begin their discounting well before the official date, often launching what they call ‘Black Friday Week’ or even ‘Black Friday Month’.

It doesn’t take much detective work to know a sale event is imminent. Many shops start rolling out their deals as early as mid-November, creating a prolonged period of promotional pricing that smart shoppers can take advantage of.

This early-bird approach isn’t just marketing fluff—it’s actually a brilliant opportunity for bargain hunters. By monitoring prices in the lead-up to Black Friday proper, you can:

  • Spot ‘pre-Black Friday’ deals that might actually be better than the day itself
  • Avoid the intense competition of Black Friday when websites crash and stock sells out
  • Compare prices more carefully without the pressure of time-limited deals
  • Take advantage of price-matching guarantees that some retailers offer
  • Build a strategic shopping list based on which retailers are discounting what and when

Keep in mind that some retailers deliberately stagger their best deals across different days to maintain interest throughout the period. John Lewis, for instance, might offer their best television deals early in the week, while Currys might save their top computing bargains for closer to the day itself.

Beware Fake Deals

Don’t just assume that just because a website is boasting about a ‘massive price reduction’ or ‘50% off’ that you’re getting a genuinely good discount.

More often than not, these bold claims can be misleading; in fact, supermarkets and electronics retailers are routinely chastised by the Competition and Markets Authority for doing this. For example, a consumer report by Which in 2019, as revealed by the Guardian, found that ‘’UK supermarkets had continued to flout the rules by offering deals that do not necessarily constitute a legitimate saving.”

A common ruse is when retailers increase prices on products by, say, 10%, only to then lower them by, say, 5%. This way they create a false impression of a sale.

It’s essential, then, that you’re cautious about fake deals and discounts that aren’t actually a discount at all. Moreover, only buy products from trusted retailers as some less scrupulous retailers may try to sell counterfeit products – if the price seems to good to be true, it probably is.

Compare Prices Not Only Across Retailers But Also Historically

The best way to exercise that caution is to compare prices across a number of retailers, Black Friday price trackers and dedicated Black Friday price comparison websites. By doing so, you’ll have a visual way of checking prices across the board and assessing discrepancies, both positive and negative, to truly identify the best deals out there.

Prioritise price comparison platforms that let you check the price history of a product, giving you a good indication of whether or not the discount you’re being offered is genuinely good value.

Discount Codes

Whilst Black Friday deals might seem impressive on their own, combining them with discount codes can lead to truly remarkable savings. These magical combinations of letters and numbers can slash prices even further, but you need to know where to look and how to use them effectively.

The first step is finding reliable codes. Voucher code sites like Discoup.com provide valid and tested codes, saving you the frustration of trying expired or invalid discounts. With verified codes in hand, here’s how to maximise your savings:

  • Stack your savings: Many retailers allow you to use discount codes on top of Black Friday prices. Look for codes that offer additional percentage discounts, free delivery, or bonus loyalty points
  • Student discounts: If you’re a student, check if your student discount (like UNiDAYS or Student Beans) can be applied alongside Black Friday reductions
  • Newsletter exclusives: Sign up for retailer newsletters well in advance—many shops send exclusive codes to their mailing list subscribers before Black Friday
  • Abandon your basket: Add items to your online shopping basket, then leave the site. Many retailers will email you a discount code to encourage you to complete your purchase
  • Social media hunting: Follow your favourite brands on social media platforms, particularly Instagram and Facebook, where they often share exclusive codes
  • Browser extensions: Install shopping extensions like Honey that automatically search for and apply discount codes at checkout

Remember to check the terms and conditions of each code carefully—some may exclude sale items or have minimum spend requirements. It’s also worth noting that many retailers disable certain discount codes during Black Friday, so always have a backup plan if your preferred code doesn’t work.

Set A Strict Budget & Stick To It

Setting a budget is always crucial when it comes to Black Friday. But this year, when being sensible with your money in the face of tantalising deals is more important than ever, be sure to set a strict budget and stick to it.  

It may be tempting when you see what looks like a fantastic deal pop up unexpectedly, but try to avoid impulse buys. Stick to the plan, and give every sudden temptation careful consideration. Do you really need a third TV for your bedroom? Is that new Samsung Galaxy for £7000 really a discount? 

Check The Retailer’s Return & Exchange Rules

Especially important if you’re buying Christmas gifts on Black Friday, it’s a good idea to be thorough about reading the terms and conditions of your purchase before you click that ‘buy’ button. 

Don’t feel rushed into purchase by any retailers; there might be hidden fees, excessive postage charges, or the lack of a return or exchange option. ‘Don’t sprint; go over the small print’, as they say, ideally with a fine tooth comb, to make sure you’re not paying for more than you bargained for.

Black Tuesday, Black Wednesday, Black Thursday

Remember; some retailers begin advertising their Black Friday well in advance, so make sure you’re signed up to those price alerts that we recommended earlier, as well as signing up to retailer’s social media channels and subscribing to newsletters in order to receive exclusive announcements of price drops and the start of sales.

And with all of that, we wish you the best of luck!

From Empty To Enchanting: 7 Must-Have Indoor Plants

If you’re a regular reader of IDEAL, then you’ll know how much we love our house plants. Their calming, colourful presence has become an essential part of making a house feel like home. Indoor gardening has seen a remarkable surge in popularity, with the Royal Horticultural Society noting a significant increase in plant and bulb sales as more people discover the joy of nurturing greenery within their homes.

There’s something truly special about tending to houseplants; they offer a chance to connect with nature and provide a sense of routine and accomplishment. Though scientific opinion remains divided, many believe that indoor plants bring health benefits to the home; it’s said that they can increase productivity and creativity, reduce stress levels, cleanse the air and boost your mood. And who are we to argue?

Ready to transform your living space into a verdant paradise? Here are 7 spectacular plants you can grow indoors.

Bird Of Paradise Flower

Ideal for a colourful touch… 

The beautiful Birds of Paradise flowers are some of the most popular indoor plants, and it’s easy to see why. Officially known as ‘Strelitzia‘, these plants grow well in the tropics and are known as Birds of Paradise because of their striking appearance, which calls to mind a vibrantly coloured bird spreading its wings in flight. 

This look will bring a rich tropical flair to your home, even if you’re residing in gloomy ol’ Blighty. To further enhance those tropical vibes, Birds of Paradise have banana-shaped leaves that add an extra sense of mischief.

Though they’re native to South Africa, you’ll find the Bird of Paradise copes fairly well in a UK home, though they may find the atmosphere a little dry, preferring humidity. A glasshouse or conservatory is your best bet if you’re keen to keep your Bird of Paradise inside. 

Its leaves are firm and able to adapt to a wide array of light conditions. If you want your plant to flourish, place it in a sunny spot to get the most striking results. When watering your Bird of Paradise, make sure to saturate it thoroughly, allowing 50% of the soil to dry before watering again. During Spring and Summer, they require regular watering to maintain water levels. During growing season, which is between April and September, they’ll also need regular feeding with fertiliser.

Devil’s Ivy

Ideal for hanging baskets… 

‘’I thought that I was dreaming, when you said you loved me’’. Well, the hypnotic, immersive Golden Pothos, also known as Devil’s Ivy, which is known for its evergreen trailing vines, certainly has a dreamy quality.

It’s a popular choice for UK homes, particularly for hanging baskets, due to its low-demanding (and low-hanging!) nature. It’s something of a climber, and can reach heights of up to 80 feet. It also goes by the name Ceylon Creeper, Hunter’s Robe and Rupunzel.

Ivy roots easily in water, and though it’s tempting to let it run riot and explore your walls with abandon, the safest option is to plant your ivy in a fairly shallow pot (ivy roots don’t tend to burrow deeply, and you might need to mist the leaves semi regularly as a result) allowing its leaves to cascade downwards over the edges of the pot. Because of this urge to explore, many homeowners place their ivy pot on a high shelf, and embrace its tendency to meander downwards.

Place your pot in a place with bright, indirect light in summer and direct light in winter. Make sure that the potting mix is loose and well-drained; ivy doesn’t respond at all well to overwatering

A Kumquat Tree

Ideal for a fruitful, flora scent… 

Not just ornamental trees destined for the indoor setting, these leafy, busy little numbers bearing delicious orange kumquats make a great feature in a bright room. Or, are able to brighten even the darkest room. Take your pick! 

Favoured as an indoor plant for Lunar New Year in Vietnam, most families buy a fruit-laden kumquat trees to herald the start of a new year, since the tree is a symbol of prosperity and a pleasing sight to put around the home. The fruits can be picked or left for ornamental purposes. Either way, they give off a fine floral aroma which we just can’t get enough of.

It’s a self-fertilising tree and is surprisingly hardy, comfortable in low temperatures and requiring only intermittent watering in Winter but plenty in Spring and Summer. Ideally, you should keep kumquat trees in a greenhouse or conservatory.

Areca Palm

Ideal for bringing a tropical vibe indoors…

A graceful and elegant plant, the Areca Palm, native to Madagascar, is also known as yellow palm, butterfly palm, and golden cane palm. From those nicknames, a warming picture is painted, and the appearance of the Areca Palm more than lives up to its billing.

Its scientific name is ‘dypsis lutescens‘ and this is particularly apt owing to its duality – you may place it both indoors or outdoors. The foliage is appealing and brings a tropical vibe to your home making it perfect for home offices for those desperate to escape somewhere hot later in the year, when restrictions are hopefully lifted.

The Areca Palm plant is easy to take care of because of its low maintenance disposition. In stark contrast to Devil’s Ivy, it doesn’t mind the occasional overwatering relative to other houseplants. Do make sure to place it under bright, indirect light; the Areca Palm’s plants won’t thrive (or even grow) in a dark corner, but its leave may scorch in direct sunlight.

Don’t worry if you have pets at home, as these plants are pet-friendly. Some people believe that the Areca Palm brings with it good luck, welcoming peace and prosperity into the home. Who are we to argue?

Chinese Money Plant

Ideal for modern minimalist spaces…

The Chinese Money Plant (Pilea peperomioides), with its perfectly round, coin-shaped leaves, brings both style and simplicity to any room. This charming plant, also known as the Pancake Plant or UFO Plant, originated in the Yunnan Province of China and has become increasingly popular in British homes.

What makes this plant particularly special is its low-maintenance nature and its habit of producing plenty of offspring, or ‘pups’, which can be separated and potted to create new plants. Place it in bright, indirect light and water when the top soil feels dry. Its compact size makes it perfect for windowsills and desk spaces.

Rubber Plants

Ideal for low maintenance care…

Rubber Plants (Ficus elastica) are one of the best low maintenance plants out there, with its large leaves even said to absorb harmful chemicals and bacteria in the air, purifying the atmosphere in your home.

A species of the fig genus, we might venture that ‘genius’ is a more apt description, owing to its incredibly hardy nature and prowess for quick, confident growth. Expect your rubber plant to grow to a whopping three metres with proper care.

When placing this plant in the home, be sure to put it in medium to bright indirect light, though it can tolerate a little direct sunlight, too – hey, we said this guy was hardy, right? You don’t need to be overly fussy with its watering either; rubber plants only need to be watered every 1 to 2 weeks. Use your finger to ensure that the soil has totally dried out between waterings. 

String of Pearls

Ideal for shelf decoration…

A striking succulent that creates a mesmerising cascade of bead-like leaves, the String of Pearls (Senecio rowleyanus) is a South African native that adds a touch of whimsy to any indoor space with its unique appearance. The small, round leaves store water, making it quite drought-tolerant and perfect for forgetful waterers.

Place your String of Pearls in bright, indirect light and water sparingly – only when the soil is completely dry. It’s particularly stunning when placed on a high shelf or in a hanging basket, allowing its pearls to create a natural, living curtain.

The Bottom Line 

Indoor plants have become an integral part of modern home décor, bringing life, colour, and potentially health benefits to our living spaces. We hope you’ve found inspiration above on how to diversify your collection!

Now, you just have to keep your newfound flora thriving! Check out our article on 7 simple steps to keep your houseplants alive for longer.

8 Tips On Feeding Your Picky Dog

…IDEAL for pet owners with animals who are fussy eaters.

Pet owners will know the feeling; of researching, buying and feeding your dog nutritious and tasty dog food, and yet, the loveable mutt just licks and sniffs at it, before retreating. Retreat and repeat, that’s the name of this game.

This can be a troubling situation for those with a pet in the house, and of course, for the animal itself, but there are ways to mitigate this pickiness and give your dog a healthy, varied diet. Here’s how; our 8 tips on feeding your picky dog, IDEAL for pet owners with animals who are fussy eaters.

Understand What Causes Finicky Behaviour

In most cases, the primary cause of that finicky eating is not wholly a result of your pet’s own tastes or habits. Often, it’s actually caused by us (the pet owners) feeding them too many treats or table scraps.

It’s a risk; as well as those treats and scraps increasing your dog’s susceptibility to obesity, such erratic feeding can also promote finicky behaviour. This is because your pet begins to expect this type of feeding, and tends to avoid eating its often more pedestrian dinner, hoping to receive more exciting (see; human) food in comparison to what’s in its feeding bowl.

Train, Don’t Be Trained

Ideally, the most effective way to mitigate this is to stop feeding your pet from the table as well as endeavouring to reduce the amount of treats you offer. It’s crucial to remember that our pets have vastly different nutritional requirements to our own, and therefore what we consume may not necessarily be balanced nutritionally for them.

Make sure that you’re training your dog to eat healthily and regularly, rather than the other way round. Though those puppy dog eyes may be hard to resist, a little tough love here is essential. 

Establishing clear boundaries around feeding times helps create a structured routine that benefits both you and your pet.

The Thirty Minute Rule

To help your dog understand that the contents of their bowl is the only item on the menu, you can adopt the ‘thirty minute rule’. This involves setting out their food for half an hour, and if the dog doesn’t eat it, remove it. Once it’s time for your pet to take the next meal, place the food out again, and then remove it after 30 minutes, regardless of whether it’s eaten or not.

Don’t worry, this is just an exercise in conditioning; your dog isn’t starving or in need since if that were the case, they would eat. Stick to your strategy in the face of pressure from your furry friend and in time, their picky eating will be eradicated. This scheduled feeding approach teaches your dog that food is available at specific times rather than on demand.

Progressive Change

Wholesale change may not be effective. So, begin by combining your dog’s new food regime with a smattering of their old treats, slowly increasing the new diet while subsequently reducing their previous, unhealthier stuff. In doing so, you’ll ensure that your pet becomes accustomed to this new food in a sustainable way.

If you’re swapping from wet food to dry food, try to mix the food in warm water (a little water, though) with the dry dog food, so the new diet isn’t a complete shock. Gradual transitions over 7-10 days help prevent digestive upset and give your dog time to adjust to new flavours and textures. For those exploring raw dog food diets, the same principle of gradual introduction applies; start with small portions mixed with their current food and slowly increase the ratio over time.

Create A Comfortable Feeding Environment

You’ll want to take a holistic approach to your dog’s needs during these progressive changes to their diet, focusing on their comfort in other areas to ensure their whole life isn’t going through a period of upheaval. Whether you’re considering new dietary approaches or simply switching brands, patience is key.

Providing your dog with accessories that maximise their comfort, such as anti-anxiety beds, calming throws and soothing toys, can help smooth this transition. Additionally, ensure their feeding area is quiet, away from high-traffic zones, and free from distractions that might make them anxious during mealtimes.

Consider Food Temperature & Texture

Sometimes, the issue isn’t what you’re feeding your dog, but how it’s presented. Dogs have a keen sense of smell, and slightly warming their food can release aromas that make it more appealing. Try warming wet food to room temperature or just above, as cold food straight from the fridge can be less enticing.

Similarly, texture matters. Some dogs prefer chunky food, whilst others favour pâté-style offerings. Experiment with different textures to discover what your particular pet prefers, and don’t be afraid to add a splash of low-sodium chicken broth to dry kibble to enhance both flavour and moisture content.

Ensure Adequate Exercise

A dog that’s had sufficient physical activity is more likely to have a healthy appetite. Regular exercise not only burns calories but also stimulates metabolism and digestive function. Keeping your pet active through daily walks, play sessions, or mental stimulation games can naturally encourage better eating habits.

However, avoid feeding immediately before or after vigorous exercise, as this can lead to digestive discomfort. Instead, allow at least 30 minutes to an hour after exercise before offering food, giving your dog time to settle and their body to transition from activity mode to rest-and-digest mode.

Medical Assessment

Finally, should none of these tips work in changing your dog’s ways, or if your pet suddenly starts exhibiting finicky eating signs with no previous form for such behaviour, then the problem might be a medical one.

Assess your dog’s behaviour and watch out for diarrhoea, vomiting, weight loss or sluggishness. Dental issues, gastrointestinal problems or other health concerns can manifest as appetite changes. Consult a vet if you think there might be a potential medical problem, as early intervention can prevent more serious health issues developing.

The Bottom Line

Addressing picky eating in dogs requires patience, consistency and a strategic approach. By understanding the root causes, establishing clear feeding routines, and making gradual changes to your pet’s diet, you can transform mealtimes from a daily battle into an enjoyable experience for both you and your furry friend.

Remember that every dog is different, and what works for one may not work for another. If you’re still struggling after trying these techniques, don’t hesitate to seek professional advice from your vet or a qualified canine nutritionist. And if you’re thinking of taking your dog on holiday with you this summer, then check out these dog-friendly travel tips for having the best time away with your pup.