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Tactics For Maximising Pay-Per-Click Marketing For Your Small Business: A Beginner’s Guide

In the ever-evolving digital landscape – and boy, oh boy, is it developing fast – Pay-Per-Click (PPC) marketing remains a powerful tool for small businesses aiming to drive traffic, generate leads, and boost sales. 

However, to truly maximise the potential of PPC, it’s essential to employ strategic tactics that ensure every penny spent delivers a substantial return on investment. 

Firstly, What Is PPC?

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC ads can appear on search engines like Google, Bing, and Yahoo, as well as on social media platforms and other websites.

How Does PPC Work?

  1. Keyword Selection: Advertisers choose keywords relevant to their business that they believe potential customers might use when searching for their products or services.
  2. Ad Creation: Advertisers create ads that will appear when users search for these keywords.
  3. Bidding: Advertisers place bids on how much they are willing to pay for each click on their ad. This is known as Cost-Per-Click (CPC).
  4. Ad Auction: When a user performs a search, an auction takes place to determine which ads will appear and in what order. The auction considers the bid amount and the ad’s quality score, which is based on the ad’s relevance and the landing page experience.
  5. Ad Display: The winning ads are displayed to the user, and the advertiser is charged only if the user clicks on the ad.

Tactics For Maximising The Effectiveness Of PPC Marketing

Navigating the world of Pay-Per-Click (PPC) marketing can be daunting for small business owners, especially those new to digital advertising. PPC offers a unique opportunity to reach potential customers precisely when they are searching for products or services like yours. 

By understanding and implementing the right tactics, you can optimise your PPC campaigns to drive targeted traffic, increase conversions, and grow your business. Here, Another Concept, an award-winning PPC agency in Leeds, explain how to do just that.

Set Clear Goals

Before diving into PPC, it’s crucial to define what you want to achieve. Are you looking to increase website traffic, generate leads, or boost sales? Clear goals will guide your campaign strategy and help you measure success. For instance, if your goal is to increase sales, your focus should be on conversion rates rather than just clicks.

Understand Your Audience

Knowing your target audience is fundamental. Conduct thorough market research to understand their demographics, interests, and online behaviour. This information will help you create targeted ads that resonate with your audience, increasing the likelihood of clicks and conversions.

Choose The Right Keywords

Keyword research is the backbone of any successful PPC campaign. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volume and low competition. Long-tail keywords, which are more specific and less competitive, can be particularly effective for small businesses.

Craft Compelling Ad Copy

Your ad copy should be engaging, clear, and concise. Highlight the unique selling points (USPs) of your product or service and include a strong call-to-action (CTA). A/B testing different versions of your ad copy can help you determine what resonates best with your audience.

Read: How to make Google ads a seriously lucrative revenue stream

Optimise Landing Pages

A well-optimised landing page is crucial for converting clicks into customers. Ensure your landing page is relevant to the ad, loads quickly, and is mobile-friendly. Include compelling headlines, clear CTAs, and trust signals such as customer testimonials or security badges.

Utilise Ad Extensions

Ad extensions provide additional information and can make your ads more appealing. Use site link extensions to direct users to specific pages, call extensions to allow users to call your business directly, and location extensions to show your business address. These can improve your ad’s visibility and click-through rate (CTR).

Monitor & Adjust Your Bids

Effective bid management is essential for maximising your PPC budget. Regularly monitor your bids and adjust them based on performance. Consider using automated bidding strategies offered by platforms like Google Ads, which can help optimise your bids for conversions or clicks.

Leverage Remarketing

Remarketing allows you to target users who have previously visited your website but didn’t convert. By showing them tailored ads as they browse other sites, you can keep your brand top-of-mind and encourage them to return and complete a purchase.

Analyse & Optimise

Regularly analyse your PPC campaign performance using tools like Google Analytics and the reporting features within your PPC platform. Look at metrics such as CTR, conversion rate, and cost per conversion. Use this data to identify what’s working and what’s not, and make necessary adjustments to optimise your campaigns.

Stay Updated With Trends

The digital marketing landscape is constantly changing. Stay updated with the latest PPC trends and best practices by following industry blogs, attending webinars, and participating in online forums. This will help you stay ahead of the competition and continuously improve your PPC strategies.

The Bottom Line

Maximising PPC marketing for your small business requires a strategic approach, continuous monitoring, and a willingness to adapt. By setting clear goals, understanding your audience, choosing the right keywords, crafting compelling ad copy, and optimising your landing pages, you can significantly enhance your PPC performance. Remember, the key to success lies in constant analysis and optimisation. 

Next up, here’s what elements of SEO still matter. You know what to do…

7 Things To Consider When Choosing Your Homecoming Dress

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Black Friday. Halloween. Prom Night…..it seems that traditions from across the pond are increasingly being embraced by the younger generation here in the U.K, much to the chagrin of some of our stuffier members of society. But we at IDEAL say; any excuse for dressing up and having a party is surely only a good thing. Enough of the negative vibes already!

Although not marked much here just yet, we predict that the next big import from the U.S is going to be Homecoming; a dance held in early autumn to celebrate being back at school and to welcome new students, with a less formal air than Prom but with equal social importance. To help you get your attire for this big bash spot on, here are 7 things to consider when choosing your Homecoming dress.

The Design

Owing to Homecoming’s timing – autumn – summery dresses are not recommended. You don’t want to be shivering and pale on an occasion where all eyes will be on you. You’ll need to think carefully about the colour and the fabric of the dress if you want to appropriately fit in with the season and what’s currently in fashion.

Consider choosing a dress that is a little darker in colour than your regular summer wardrobe; earthy hues are most suitable for this time of year. A little more length and less skin exposure are also essential components of an autumn dress. Think about incorporating classic British patterns like tartan or houndstooth for a unique twist that nods to our heritage.

Read: 8 expert tips for planning the perfect autumn wedding

The Cost

This is a one hit wonder of a dress, not an item you’ll be wearing around the house or to the office in the future, so you need to make sure that you’re not breaking the bank for something you’ll only get a few hours of wear from.

Of course, if you want to go for a designer option, then they are going to cost you a little more, but think of it as an investment. Alternatively, consider visiting local charity shops or vintage boutiques for a more budget-friendly and sustainable option. You might find a hidden gem that’s both unique and affordable.

The Length

Whilst the perfect prom dress for 2024 was a long, flowing affair, things are a little different for homecoming. If you are unsure about the length of dress to choose for your homecoming dance, then you should remember to stay away from very long dresses which drag; usually worn at prom. Homecoming is a more casual affair so a shorter dress is recommended. You’ll likely be doing a lot of dancing on the night, so you’ll want to be comfortable. Too short and you’ll be chilly, too long and your ability to throw shapes will be restricted.

It’s also important to remember to take a look at your school rules on the cut and the length of the dress if you want to make sure that you’re fitting in with their guidelines. A midi dress can be a perfect compromise, offering both elegance and ease of movement.

Match A Shawl

In autumn, the evenings are a little colder, so you might want to think about what you are going to wear over your homecoming dress when it gets a little later. This ticks both practical and aesthetic boxes. Think about going for a shawl with sparkle if your dress is quite plain and you want to inject a little pizzaz into proceedings.

Remember though, that homecoming is very deliberately not overly glam or glitzy, so don’t overdo it! A classic British woollen shawl or a pashmina can add a touch of sophistication and keep you warm.

Read: 8 transitional pieces your wardrobe needs this afternoon

The Shoes

Choosing the right shoes is crucial for a night of dancing and socialising. Opt for a pair that combines style with comfort. Block heels or wedges can provide the height you desire without the discomfort of stilettos. If you’re not a fan of heels, a pair of elegant flats or even stylish ankle boots can be a great alternative. Remember, you’ll be on your feet for most of the night, so comfort is key.

The Accessories

Accessories can make or break your outfit, so choose them wisely. A statement necklace or a pair of bold earrings can add a touch of glamour to a simpler dress. If your dress is already quite detailed, opt for more understated jewellery. A clutch bag is a must-have for carrying your essentials, and it can also serve as a stylish accessory. Consider a bag with a strap so you can dance hands-free.

With all the focus on looks, aesthetics and appearance, it’s important to remember that looking resplendent is as much about what’s inside as out. So, show off your personality. If you’d like to go for a loud pattern that is going to stand out on the night, then don’t be afraid to do it. And if you want to wear something chilled, casual and comfortable, then ignore the pressures of the occasion to do otherwise. You’re beautiful whatever you wear!

The Best Restaurants In The Lanes, Brighton

Brighton is famous for many things; its proud, inclusive nature, for starters, symbolised by the prevalence of rainbow flags across the city. 

Its pebble beach and pier are pretty iconic, too, with the brightly coloured, illuminated sign reading Brighton Palace Pier and letting you know, loud and clear, that you’ve arrived.

The eccentric, one-of-a-kind palace, the Brighton Royal Pavilion, is another image so often associated with this so-called London By The Sea. 

Indeed, so much of the city is instantly recognisable, yet one of Brighton’s most famous elements isn’t exactly a visual thing. Rather, its tangle of narrow shopping streets, pubs, restaurants and bars known prosaically as ‘The Lanes’ is one of the main reasons tourists visit, to browse the jeweller’s windows, antiques stores, art galleries and boutique clothing shops, and to grab themselves a bite to eat when legs get weary.

But where are the best restaurants and places to eat in the Brighton Lanes? Let’s find out.

Burnt Orange

We start our tour of the best restaurants in the Lanes at the newest addition to the Brighton restaurant scene on our list; Burnt Orange.

It’s not by chance that we’ve chosen to start here; the restaurant is open from midday until late every day, and pitches itself as a ‘’a new grownup hangout for Brighton’’, with people encouraged to drop in as much for a cocktail and a snack throughout the day, or a digestif and a sweet treat late in the evening, as much as they are full blown meal. It’s that kinda place.

Burnt Orange has recently announced a weekend brunch, too, further extending their welcome to the people of the city. And as everyone knows, the way to a Brightonian’s heart is through brunch.

This is the third restaurant from local restaurateur Razak Helala, who also presides over the Coal Shed (also on this list) and the Salt Room, one of Brighton’s best seafood restaurants.

Though Burnt Orange has only been open a year, it’s already garnered plaudits in the form of a glowing review from a national newspaper, and more recently, receiving a Bib Gourmand award from the Michelin Guide.

The latter indicates ‘good value and good quality’, and in terms of Burnt Orange, these rather prosaic, automated descriptors do the restaurant a disservice. The quality of the output, led by a huge wood fired oven and grill, is fantastic. 

On a recent visit, the wood fired flatbread was charred in all the right places yet still super light and pillowy. When dragged through a generous plate of their red pepper hummus, you have yourself the perfect pairing to a cold glass of something fizzy.

Don’t stop there; there’s plenty of joy to be found in the larger plates, too. The restaurant has a wicked way with lamb, with crispy ‘cigars’ of long braised shoulder tasting of the farmyard in all the right ways, whilst Sussex lamb koftas tempered with a perky yoghurt are another must order from the ‘wood-fired’ section of the menu.

Cocktails are delicious, too, with the kind and capable bartenders happy to curate a mix to your tastes. Alternatively, just order a Pandora’s Box (featuring mezcal, chilli agave, and cranberry) or two. Lovely stuff, though we’d caution against ordering a third, or you’ll be on your arse before you can reach the beach for a lie down.

The only miss – for us – has been desserts. A burnt ricotta cheesecake was less the delicious, ubiquitous burnt Basque cheesecake that’s been everywhere in recent years, and more a stodgy, disappointing sponge cake. Oh well; for a restaurant that’s so new to the Brighton food scene, Burnt Orange are getting an awful lot right. It’s already one of the best restaurants in the Lanes, if not the whole city. 

Burnt Orange is open from midday until late every day.

59 Middle St, Brighton

burnt-orange.co.uk


The Flint House

In Brighton’s Lanes, you can move from orange to ginger in just a few steps…

From the team that brought you the Ginger Man, Ginger Pig, Ginger Fox and Ginger Dog (now sadly closed) comes the Flint House, the only arm of the brilliant, burgeoning restaurant group without a carrot-topped calling card.

If you’ve eaten any of the East Sussex quartet’s food before, you’ll know that the restaurant group’s cooking is big on flavour and low on frippery. 

Though the proposition at the Flint House is a little different, with a more expansive menu and a smaller, sharing plate format, you’ll be pleased to hear that confident cooking remains.

From the snacks section, the restaurant’s fried bread, parmesan cream and anchovy is an absolute winner when it’s on, though the menu does change with the seasons and as we move into spring, it’s currently not. 

Not to worry, a few stalwarts remain; the ham and gruyere croquettes with black pepper mayo are superb and a menu mainstay, whilst there’s usually a perfectly balanced, carefully crafted filled pasta in the ‘Vegetables’ section. Right now, it’s Lincolnshire poacher agnolotti with leeks, and it’s god damn delicious, with umami levels turned up to eleven.

In fact, in a city full of great dining options for vegetarians, the Flint House does some of the finest meat-free dishes in all of Brighton. We’re particularly fans of their coal roasted aubergine, coconut yoghurt and curried lentils, which texturally boasts several layers of creamy bits without using any actual cream. Kitchen wizardry, indeed. A dedicated vegan menu is also available.

If you can, leave room for dessert, with the doughnut’s various guises having earnt cult status in the city since the restaurant’s opening in 2019. Alternatively, the restaurant are more than open to you popping in for just a dessert and one of their thoughtfully composed cocktails (ours is a peach negroni, thanks for asking). A fine end to a beautiful day on the beach, don’t you think?

The Flint House is open from midday until 10pm every day.

Read: 6 alternative things to do in Brighton & Hove post-lockdown

13 Hanningtons Ln, Brighton

flinthousebrighton.com


Terre a Terre

From two newcomers to the city’s food scene to a longstanding Brighton institution, Terre a Terre is the premier vegetarian dining spot in town, if not the country, and one of the best restaurants in Brighton’s Lanes, make no mistake.

The team here, led by chefs Amanda Powley and Philip Taylor, have been doing their sophisticated plant-led menu for over a quarter of a century, and following a recent lunch on their gorgeous outdoor terrace in the first of the spring sun, we’re pleased to report that Terre a Terre has still, very much, got it.

Inspiration is drawn from all corners of the globe – there’s plenty of need for Google (or a helpful, knowledgeable waiter) when perusing a menu, which utilises unheard of ingredients – but this makes the experience fun and exciting, which can’t always be said of meat-free restaurants.

In fact, it sells Terre a Terre short to give it the ol’ ‘’you don’t even miss meat’’ line. You’ll eat very well here, however you define your dietary choices.

Terre a Terre is open from Wednesday to Sunday, midday to 10pm. It’s closed on Mondays and Tuesdays.

 71 East St, Brighton

terreaterre.co.uk


Riddle & Finns The Lanes

Another Brighton institution, this one. Established in 2006 and drawing inspiration from the high end, counter seating oyster bars of New York, chiefly, the Grand Central, Riddle and Finns is nominally a ‘champagne and oyster bar’, but it’s actually far more than that. 

The menu is a globetrotting affair; there’s bouillabaisse, risotto, ceviche, sashimi, Thai bits…but we think it’s in the most straightforward preparations that the restaurant really excels. A blackboard detailing the local fish on offer that day, with a countdown of how many are left, reassures you of the product’s freshness, and when served grilled whole with some chips, cress and aioli, there really is nothing better.

Or, you could simply have a meal of oysters and champagne, if you’re feeling flush. There’s a daily selection of Jersey Rock, Irish Rock, Poole Bay and Whitstable Bay Rock, with 12 going for £36. Now, that’s our kind of meal when down by the sea.

Riddle and Finns is open every day from midday to 10pm, with slightly extended opening hours on Saturdays.

12b Meeting House Ln, Brighton

riddleandfinns.co.uk


The Coal Shed

Another entry from the empire of local restaurateur Razak Helala (remember Burnt Orange from 1000 words or so ago?), the Coal Shed is Brighton’s premier destination for huge hunks of rarebread heritage meat grilled or roasted over coals.

It’s a classy room, all dark wood, leather in teal and the gentle hum of grown-up conversation, and the food reflects this; confident, ingredients led, no fuss, no frippery. 

It’s in the steaks and sharing cuts that the Coal Shed finds its best form, with the restaurant’s Chateaubriand with Bearnaise, peppercorn and chimichurri sauces offering up one of Brighton’s finest Friday night treats. Indulgent, sure, but utterly delicious, and the leftover steak makes for the perfect sarnie the next day!

Though there’s grilled fish on the menu here too, both in the form of tandoori bream and barbecued monkfish tail, if you’re keen on a similar proposition, then the Salt Room, just a five minute walk away and complete with sea views, might be a better bet.

The Coal Shed is open from midday to 11pm every day except Sunday, when it closes at 9pm.

Clarence House, 30-31 North St, Brighton

coalshed-restaurant.co.uk


Plateau

Nominally a natural wine bar, but with a cracking little French inspired menu to complement the natty juice, Plateau is a great place to find some respite from all that window shopping that The Lanes encourages.

Plateau and their knowledgeable team are all about pouring up the city’s best and most thoughtful selection of low-intervention wines, and are one of the only places in Brighton doing so. We’re very much here for it.  

The blackboard menu offers light, refreshing bites alongside some heartier French country fare. The bread, pâté, rillettes, cheeses and pickles are particularly fine with a glass of the good stuff, but Plateau also have a wicked way with barbied vegetables; hispi cabbage, cauliflower, and celeriac were all given the grill-treatment on our last visit to great effect.

For something a little more generous, a textbook venison pithivier with shallot and wild garlic hits the spot perfectly, and you can’t leave without trying the restaurant’s signature pan haggerty, a traditional Northumbrian casserole of potatoes, onions and cheese, here served with aioli. It’s been on since day dot, or, at least, from our first visit during Plateau’s early days of opening.

All in all, Plateau is an effortlessly stylish place to hang out, and with the recent addition of a few tables spilling out onto the street, is now even closer in style to a classic Parisian wine bar.

Plateau is open everyday from midday until 11pm.

1 Bartholomews, Brighton

plateaubrighton.co.uk


Kindling

Kindling opened in late 2019, and due to that pesky pandemic, has only been open in fits and starts since. That doesn’t mean the restaurant hasn’t found it’s feet. In fact, they were recognised in the latest Michelin Guide and we weren’t at all surprised; their celebration of local produce and open fire cooking (we’re starting to notice a theme here) has won them plaudits fast and we are very much among them.

At Kindling, the cooking is deft and done the lightest of touches, with plenty of pickled and fermented notes. As of 2024, the restaurant has rebranded as a steak house, but that sensibility on the plate remains.

Kindling is open every day, from midday until 10pm.

69 East St, Brighton

kindlingrestaurant.com

Now, how about an after-dinner cocktail? Whether you’re looking for something seasonal and sustainable, avant-garde and conceptual, or traditional and perfectly, precisely mixed, here’s our roundup of the best cocktail bars in Brighton.

Future Proofing Your Life: 10 Ways To Ensure Your Final Years Are As Golden As Possible

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The future has never felt more uncertain, with the unstoppable passing of time perhaps the only inevitability remaining in our topsy-turvy lives. But how do you find reassurance and stability in an increasingly chaotic world? Some do so by making moves to future proof their finances, others invest in smart technology for their home, hoping they can automate themselves into immortality. 

But more recently, there has been a movement – some call it faddish, others call it forward-planning – to future proof yourself in order to give you the best possible chance, health, home and finance wise, in the years ahead. Wondering exactly how you might do that? Here are 10 ways to future proof your later life and ensure your final years are as golden as possible.

Stop Making These Health Mistakes

We all do foolhardy things when we’re young, things we know are bad for us. Who didn’t used to drink a little too much, party a little too hard, go sunbathing doused in tanning oil and eat the occasional Happy Meal? 

However, according to Health.com “health and lifestyle errors can sneak up on you in midlife and, next thing you know, a routine checkup finds your blood pressure’s up or your blood sugar’s out of whack.’’

They go on to caution that “If you’re not using 40 as that check-in point and that turnout time, those issues will start compounding, leading to chronic conditions, like heart disease and diabetes”. Potentially prescient stuff, indeed.  

Some of the key health mistakes Health.com advise you should stop making by age 40 include…

Not making sleep a priority – Lack of sleep can increase your risk of hypertension, stroke, and obesity. Moreover, “there’s evidence that being sleep deprived promotes biological aging’’, which makes us look older than we are. 

Binging on alcohol–  Alcohol also can make certain age-related health problems much worse over time, having an accumulative effect on the body as we get older.

Flossing – Gum disease often appears in our 30s and 40s and has been linked to heart problems. 

Missing meals – Skipping meals can mess with your metabolism and set you up for type 2 diabetes. 

Having the odd cigarette – Quitting before age 40 slashes the chance of premature death from smoking-related diseases by 90%.

Eating excessive amounts of salt – Too much of it can lead to hypertension, a major cause of heart attack and stroke.

Ignoring health signs and lying to your doctor They say that “Since health issues become more prevalent as we age, even little white lies may pose a danger to your health”. 

Skipping weights at the gym Bone-building strength exercises can lower the risk of brittle-bone disease. Keeping fit shouldn’t only be about cardio.

Stay Mentally Active

Did you know that being active and maintaining a healthy weight boosts longevity by more than seven years

Though the importance of exercise can’t be stressed enough, it’s just as crucial that we look after our minds as we age. Cognitive decline is one of the most concerning aspects of getting older. As life expectancy rises, the rate of dementia follows suit. According to a report by The Guardian “Dementia is the biggest health crisis of our time, experts have said, as statistics show the condition was the primary cause of death in England and Wales last year.”

While staying mentally active won’t make you immune to the disease, it can reduce the probability of its early onset. As such, we owe it to ourselves to keep our minds active and alert as we get older. 

Crosswords and Sudoku, in particular, have long been believed to improve memory and cognitive function. Though the evidence isn’t actually conclusive on how much they help the brain, it should be noted that the Fisher Center for Alzheimer’s Research Foundation encourages regular crossword puzzles as a means of protecting the brain, citing a study done by the University of California which found that ‘’the more often someone engaged in mentally stimulating activities, the less buildup of beta-amyloid they were likely to have in the brain’’. That beta-amyloid is a toxic protein which can build up in the brain and cause issues with memory. Fascinating stuff.

What’s more, a study in the Journal of Geriatric Psychiatry found that increased playing of sudoku (and also crosswords) led to better brain function in the over 50s. Of course, puzzles aren’t the only way to stay mentally active; learning a new language, taking up a new hobby and keeping in contact with friends can all keep your mind sharper, too. Speaking of which…

Stay Social

While that morning crossword or Sudoku puzzle may well help keep the cogs turning, experts suggest that sleep, socialising and exercise are far more effective tools in your arsenal if you’re looking to sharpen up your mind. 

Socialising, in particular, can have huge benefits to those entering their golden years. According to Age.co.uk “having close ties to friends and family, and participating in meaningful social activities, may help people maintain their thinking skills better in later life and slow down cognitive decline. People who are socially engaged seem to have a lower risk of dementia, but the evidence is not yet strong enough to draw firm conclusions.”

There are lots of things you can do to cultivate new connections and stay social, such as joining a club, class or social group to meet new people, or engaging more deeply with your community through charitable organisations and volunteering opportunities.

Have The Conversation About Final Wishes

One of the greatest gifts you can give your loved ones is clarity about your final wishes. Whilst it might feel uncomfortable to discuss, having open conversations about your funeral preferences can spare your family from making difficult decisions during an already emotional time.

Start by documenting your preferences – would you prefer burial or cremation? A religious service or a humanist celebration? A traditional funeral or something more unconventional, like a woodland burial or a celebration of life party? These decisions reflect your values and personality, and making them known ensures your farewell truly represents who you are.

As the team at Fiesta Farewell so sagely intone, it’s wise to consider creating a ‘funeral wishes’ document that includes practical details like preferred readings, music, and whether you’d like donations to a particular charity in lieu of flowers. Store this somewhere accessible and let trusted family members know where to find it. Some people even pre-plan their service with a funeral director, which can include pre-payment options if you wish to ease the financial burden.

Beyond the logistics, use this as an opportunity to share what matters most to you – perhaps writing letters to be read at the service or selecting photos that capture your life’s journey. This isn’t morbid; it’s about taking control of your narrative and ensuring your life is celebrated in a way that feels authentic to you.

By addressing these matters whilst you’re healthy and clear-minded, you transform what could be a source of family stress and uncertainty into a final act of love and consideration. Your family will be grateful for the guidance during a difficult time, allowing them to focus on grieving and celebrating your life rather than second-guessing your wishes.

Invest In Digital Literacy

In our rapidly evolving technological landscape, digital literacy is no longer optional—it’s essential for maintaining independence and quality of life as we age. Many vital services, from banking to healthcare appointments and government benefits, are increasingly moving online.

Research from Age UK shows that older people who embrace technology tend to experience less loneliness and greater social connection. Learning to use video calling platforms can help maintain relationships with family and friends who live far away, while online communities can provide support and companionship even for those with mobility challenges.

Start by familiarising yourself with basic digital skills—using email, browsing the internet safely, and making video calls. Many local libraries and community centres offer free or affordable courses specifically designed for older learners. Some retailers also provide tech support services to help you set up and learn to use new devices.

By investing time in digital literacy now, you’re future-proofing your ability to access essential services, maintain social connections, and continue learning—all vital components of a fulfilling later life. Remember, it’s never too late to become tech-savvy, and even mastering just a few digital skills can make a significant difference to your independence and wellbeing in the years ahead.

Know What You’re Entitled To

As you get older, you become eligible for all sorts of discounts, deals and state-sponsored support programmes. Many are facilitated by the government, and these include pension top-ups, help with meeting the cost of energy bills and free or, at least, heavily discounted travel.  

Of particular pertinence, you may also be entitled to free home adaptations  and equipment from the NHS which includes handrails for stairs, grab rails for the bathroom and more. 

But sometimes, this diversity can be confusing. There’s a danger that as we age, bureaucracy, form filling and understanding of the complexities of such support can get tougher. As Which.co.uk highlight, “The crucial thing here is that more often than not you have to remember actively to claim them, as millions of UK consumers fail to do so, missing out on valuable income”.  

Though it’s not exhaustive, you can check Gransnet to see what discounts you might be entitled to, or search for the ‘Saga Guide to Over-60s Perks’, which comes in a handy PDF printable leaflet.

Alternatively, Money Magpie have compiled a useful list of benefits for the over 60s which details many of the discounts and benefits available here in the UK.

Consider A More Self-Sufficient Lifestyle

Whilst future-proofing your life typically centres on finances and health, cultivating a degree of self-sufficiency can be equally valuable as you age. Learning to manage minor home repairs, growing some of your own herbs or vegetables, or mastering basic cooking skills aren’t just practical – they’re empowering ways to maintain independence and confidence in your later years.

Self-sufficiency doesn’t mean doing everything yourself; rather, it’s about building a toolkit of skills that reduce reliance on others for everyday tasks. Whether it’s fixing a dripping tap, changing a plug, or batch-cooking meals for the freezer, these abilities can make a real difference to your sense of autonomy and wellbeing.

By developing these skills now – or relearning ones you may have let lapse – you’re investing in your ability to live independently and confidently for many years to come.

Adapt The Home

Forward planning and foresight shouldn’t be reserved for the physical and financial self. You can also future proof your home to ensure that later down the line, it’ll be a pleasant place to retire. 

Your home should be as adaptable as possible to accommodate the inevitable yet unpredictable lifestyle changes that the passing of time brings. Should you be playing the long game, then particularly important is to consider the concept of ‘Aging in Place’ and making your home more livable for your golden years. 

This is all about investing in design features that will allow you to remain in your home through the course of your life, meeting the demands of ageing adeptly and adaptively. That’s not to say you should install features which cause an eyesore. Fortunately today, even the most functional of items, including handrails and slip-resistant surfaces can become stylish architectural features. Should mobility be an issue about the home, instead of a standard stairlift, many now choose to install lift, which is visually less obtrusive and can be made to look stylish and succinct with the rest of your decor.

If you’re considering aging in place at a more micro level, then you should consider the location and height of any home appliances, plug sockets, and cupboards when renovating. Having these things positioned higher, preferably at hand or at eye level, will reduce the need to stoop and bend.

Finally, install windows that are easy to manipulate and don’t require physical effort to open. If giving your home a thorough refurbishment, give thought to the positioning and size of your windows, too – windows with a view are so important as you age and offer comfort and reconnection in times of crisis.

Read: 5 IDEAL home modifications that may help you in later life

Create A Support Network Before You Need It

Building a robust support network whilst you’re still active and independent is one of the smartest investments you can make in your future wellbeing. Too often, people wait until a crisis hits – a fall, an illness, or the loss of a partner – before scrambling to establish the connections and services they need.

Start by identifying key professionals who can support you as you age: a trusted GP who knows your medical history, a solicitor for legal matters, a financial adviser who understands retirement planning, and perhaps a handyperson you can rely on for home maintenance. Building these relationships now means you’ll have trusted contacts when you need them most.

Consider joining local groups or organisations that align with your interests – whether that’s a walking group, book club, or volunteer organisation. These connections often evolve into mutual support systems where members naturally look out for one another. Many areas also have befriending services or community groups specifically designed to combat isolation in later life.

Don’t overlook the importance of maintaining good relationships with neighbours. A friendly neighbour who has your spare key or checks in when they haven’t seen you for a few days can be invaluable. Similarly, staying connected with younger family members or friends can provide intergenerational support and help bridge the digital divide when you need assistance with technology.

By cultivating these connections now, you’re creating a safety net that will catch you if you stumble, ensuring you’re never truly alone in navigating the challenges that ageing might bring.

Look After Your Pension 

When you’re young, the last thing on most people’s minds is making provisions for retirement. Doing so brings an acceptance that we’re getting old, and even worse, that this whole thing is finite. Not many young people want to think about that.

Most of us aren’t saving for our pension, but we should be saving up a retirement pot, that’s for sure. Make sure you’re enrolled in your workplace pension scheme and check your contributions record for a state pension. If you put more in your pension, there’s less chance you’ll despair when you’re older.

But don’t get too het up, according to this positive pension article, a 40 year old needs to put only £40 aside every week to live comfortably in old age. Our idea is to put £20 a week in your twenties, £30 a week in your thirties and so on.

However, we’re not pension experts, so if you’re confused about the finer details, then contact the Pensions Advisory Service helpline.  

And with this sterling advice under your belt, fancy making provisional plans to meet up when we’re 100?

5 Of Europe’s Most Affordable City Breaks

When it comes to planning a city break in Europe, many travellers often think of the usual suspects: Paris, Rome, or Barcelona. However, these popular destinations can be quite pricey. And that’s putting things mildly…

If you’re looking for a more budget-friendly adventure (you are, that’s why you’re here) without compromising on culture, history, and charm, consider some of Europe’s most affordable city breaks. Here, we explore a selection of cities that offer incredible experiences without breaking the bank.

Podgorica, Montenegro

Podgorica, the capital of Montenegro, is often overlooked by tourists, but it has a lot to offer. Nestled between the Dinaric Alps and the Adriatic Sea, this city is a hidden gem for those seeking a blend of natural beauty and urban life. 

Podgorica is a city where modernity meets tradition, with a mix of contemporary architecture and historical sites. The city is surrounded by stunning landscapes, including rivers, lakes, and mountains, making it an ideal destination for outdoor enthusiasts. Despite its relatively small size, Podgorica boasts a vibrant cultural scene, with numerous galleries, theatres, and music venues.

Highlights

  • Millennium Bridge: An architectural marvel that offers stunning views of the Morača River.
  • Old Town (Stara Varoš): Wander through the narrow streets and discover Ottoman-era buildings and ancient mosques.
  • Lake Skadar: Just a short drive away, this is the largest lake in the Balkans, bordering both Montenegro and Albania, and a paradise for bird watchers and nature lovers.
  • Travel Insurance: Consider getting cheap travel insurance for a Schengen visa, so you can travel to neighboring countries easily.

Budget Tips

  • Accommodation: Check out Hostel Q Podgorica for affordable and comfortable lodging. For a bit more privacy, Hotel Keto (nothing to do with the diet, you’ll be pleased to hear) offers budget-friendly rooms with excellent service.
  • Dining: Head to Pod Volat, a local favourite, for generous portions of Montenegrin cuisine at reasonable prices. For a quick and cheap bite, try Pekara BITE Bakery for delicious pastries and snacks.
  • Transport: Use the local bus system, which is both cheap and efficient. A single ticket costs around €0.90.

Tirana, Albania

The vibrant capital of Albania Tirana is a city that has undergone a remarkable transformation in recent years. With its colourful buildings, lively café culture, and rich history, Tirana is a fantastic destination for budget-conscious travellers. The city is a fascinating blend of old and new, where communist-era relics stand alongside modern developments. 

Tirana’s streets are filled with energy, from bustling markets to trendy bars and restaurants. The city’s commitment to art and culture is evident in its numerous museums, galleries, and public art installations.

Highlights

  • Skanderbeg Square: The heart of the city, surrounded by important landmarks such as the National History Museum and the Et’hem Bey Mosque.
  • Bunk’Art: A fascinating museum set in a massive Cold War bunker, offering insights into Albania’s communist past.
  • Mount Dajti: Take a cable car ride to the top for breathtaking views of the city and surrounding countryside.

Budget Tips

  • Accommodation: Milingona Hostel offers a friendly atmosphere and budget-friendly rates. For a more private stay, Hotel Vila e Arte provides comfortable rooms at a good price.
  • Dining: Visit Oda for traditional Albanian dishes in a cosy setting. For a quick and cheap meal, try Pazari i Ri market, where you can find fresh produce and local street food.
  • Transport: Tirana is very walkable, but for longer distances, use the local buses, which cost around 40 lek (approximately €0.35) per ride.

Kraków, Poland

Kraków is one of Poland’s most beautiful and historic cities, and it remains surprisingly affordable. With its well-preserved medieval core and vibrant cultural scene, Kraków offers a rich experience for visitors. 

The city is a treasure trove of history, with its ancient castles, churches, and synagogues. Kraków’s Old Town is a UNESCO World Heritage site, and its streets are lined with charming cafes, restaurants, and shops. The city’s cultural life is thriving, with numerous festivals, concerts, and theatre performances throughout the year.

Highlights

  • Wawel Castle: A stunning royal complex that overlooks the Vistula River.
  • Main Market Square (Rynek Główny): The largest medieval town square in Europe, bustling with life and surrounded by historic buildings.
  • Kazimierz: The old Jewish quarter, now a trendy area with a mix of history, culture, and nightlife.

Budget Tips

  • Accommodation: Greg & Tom Party Hostel is highly rated for its affordability and social atmosphere. For a more private option, Hotel Wyspiański offers budget-friendly rooms close to the Old Town.
  • Dining: Eat at Milkbar Tomasza, a modern take on the traditional Polish milk bar, offering delicious and cheap meals. For a quick snack, try Zapiekanka in Kazimierz, a traditional open faced sandwich and a popular street food.
  • Transport: Kraków’s public transport system is efficient and cheap. A 20-minute tram or bus ticket costs around 4 PLN (approximately €0.90).

Riga, Latvia

Riga is Latvia’s capital city and a place of stunning architecture, rich history, and a vibrant cultural scene. It’s also one of the most affordable capitals in the Baltic region. Riga’s Old Town is a maze of cobblestone streets, medieval buildings, and charming squares, while the city’s Art Nouveau district is renowned for its beautiful and intricate facades. 

Riga is a city that seamlessly blends the old with the new, offering a dynamic mix of historical sites and modern attractions. The city’s lively markets, cafes, and nightlife make it a perfect destination for travellers looking for both relaxation and excitement.

Highlights

  • Old Town (Vecrīga): A UNESCO World Heritage site with cobblestone streets, medieval buildings, and charming squares.
  • Art Nouveau District: Riga boasts one of the largest collections of Art Nouveau buildings in the world.
  • Central Market: Housed in old Zeppelin hangars, this is one of the largest and most vibrant markets in Europe.

Budget Tips

  • Accommodation: Cinnamon Sally Backpackers Hostel is a great budget option with a central location. For more privacy, Rixwell Old Riga Palace Hotel offers affordable rooms with excellent amenities.
  • Dining: Try LIDO Vērmanītis for a buffet-style experience with a wide variety of Latvian dishes at reasonable prices. There are several other LIDO branches across the city.
  • Transport: Riga’s public transport is affordable and efficient. A single ticket for buses, trams, or trolleybuses costs around €1.15 if bought in advance.

Sofia, Bulgaria

Bulgaria’s capital Sofia is a city of contrasts, where ancient history meets modernity. It’s also one of the most budget-friendly capitals in Europe. Sofia is a city with a rich cultural heritage, boasting numerous museums, galleries, and historical sites. The city’s streets are lined with beautiful Orthodox churches, Ottoman mosques, and Soviet-era monuments. Sofia’s vibrant nightlife, diverse dining scene, and numerous parks and green spaces make it an attractive destination for all types of travellers.

Highlights

  • Alexander Nevsky Cathedral: One of the largest Eastern Orthodox cathedrals in the world.
  • Vitosha Boulevard: The main shopping street, perfect for a leisurely stroll and people-watching.
  • Boyana Church: A UNESCO World Heritage site with stunning medieval frescoes.

Budget Tips

  • Accommodation: Hostel Mostel is a popular choice for budget travellers, offering free breakfast and dinner. For more privacy, Hotel Light provides affordable rooms with great service.
  • Dining: For a quick and cheap meal, try Happy Bar & Grill, a local chain offering a wide range of dishes. Even better is Supa Star, with their range of homemade soup dishes, all for just a few Euros.
  • Transport: Sofia’s metro system is cheap and efficient, with tickets costing around 1.60 BGN (approximately €0.80).

The Bottom Line

Europe is brimming with affordable city break options that offer rich cultural experiences, stunning architecture, and delicious cuisine. Whether you choose to explore the hidden gems of the Balkans or the historic streets of Eastern Europe, these destinations prove that you don’t need to spend a fortune to have an amazing holiday. 

Pet-Proofing Your Home: A Comprehensive Guide For Pet Owners

Have you ever returned home to find your curtains shredded, rugs in tatters, and plants scattered across the floor? Whether you’re a new pet parent or a seasoned one, living with a furry friend can be a delightful yet chaotic experience.

From curious cats to daring dogs, our pets have a knack for getting into mischief. But fear not; with a few strategic adjustments, you can create a safe and harmonious environment for both you and your pet. Here’s how to do just that.

Create Designated Pet Areas

Pets thrive when they have their own space. Designating specific areas for your pet can help them feel secure and reduce the likelihood of them venturing into off-limits zones.

Pet-proofing isn’t just about removing hazards – it’s also about creating clear, safe boundaries for your dog. A dedicated space helps reduce confusion and limits access to areas that may pose risks. Many pet owners find success by keeping your home organised and pet-safe with a designated dog pen area, where toys, bedding, and feeding essentials are neatly contained. This approach not only improves safety but also makes daily routines easier to manage.

By providing a dedicated area, you can also help manage their behaviour, make them feel more at home and maybe even save a bit of money on repairs!

  • Pet Crates and Safety Gates: Use a pet crate to create a safe haven for your pet. Ensure it’s a place of comfort, not punishment. Alternatively, safety gates can help restrict access to certain areas when you’re not around.
  • Personal Belongings: Place your pet’s bed, favourite blanket, and toys in their designated area. This helps them associate the space with comfort and security.
  • Fencing: Fencing off areas, or using wireless fences are an excellent way to give your dog free roaming, but within the limits you want to place to protect your space. Most homeowners will opt for popular dog breeds to adopt into the family, so make sure you do some research on how much space they need so you can ensure they are not too confined in your home. Different dog breeds need different amounts of exercise and stimulation.

Keep Your Home Flea-Free

A flea infestation is unpleasant for both you and your pet. Regular flea treatments are essential to keep your home and pet free from these pesky parasites. Fleas can cause significant discomfort and health issues for your pet, so proactive prevention is key.

  • Monthly Treatments: Use products like ITCH Flea to protect your pet and home. Regular application kills fleas, eggs, and larvae, breaking the flea life cycle at every stage.
  • Clean Environment: Maintain a clean home by vacuuming regularly and washing your pet’s bedding to reduce the risk of flea infestations.

Protect Your Furniture

Pets can be tough on furniture, but with a few preventative measures, you can keep your home looking great. Protecting your furniture not only preserves its appearance but also ensures your pet’s safety.

  • Furniture Covers: Use washable sofa covers to protect your furniture from fur, scratches, and accidents. These covers can be easily removed and cleaned, keeping your furniture in good condition.
  • Scratching Posts and Pads: Provide your cat with scratching posts and pads to deter them from clawing at your furniture. Place these in areas where your cat likes to scratch to redirect their behaviour.
  • Pet-Friendly Fabrics: Opt for pet-friendly fabrics like leather or tightly woven materials that are more resistant to scratches and easier to clean. Avoid delicate fabrics that can easily be damaged by claws or fur.
  • Training and Deterrents: Train your pet to stay off certain pieces of furniture using positive reinforcement. You can also use pet-safe deterrent sprays to discourage them from jumping on or scratching your furniture.

Read: The ultimate guide to decorating your house with your pets in mind

Tidy Up & Secure Hazardous Items

Pets are naturally curious and can get into trouble if hazardous items are left within reach. Keeping your home tidy and secure is crucial. A clutter-free environment not only reduces the risk of accidents but also makes it easier to manage your pet’s behaviour.

  • Choking Hazards: Small items like shoes, socks, and rubbish can be tempting for pets but pose choking risks. Store these items out of reach.
  • Pet-Proof Bins: Ensure your bins are secure and inaccessible to prevent your pet from raiding them.
  • Food Storage: Store pet food in airtight containers to keep it fresh and prevent pests. This also helps maintain the nutritional value of the food.

Consider Automatic Feeders

Maintaining regular feeding schedules is essential for pet health and happiness. An automatic cat feeder can be a game-changer in your pet-proofed home, especially for those with busy lifestyles or unpredictable schedules. Look for models with programmable timers, portion control settings, and secure lids to prevent clever paws from breaking in. While particularly useful for independent cats, these feeders can benefit many pets and contribute to a more harmonious household.

  • Scheduled Feeding: Automatic feeders help maintain consistent mealtimes, reducing anxiety and preventing your pet from pestering you for food.
  • Portion Control: These devices dispense pre-measured amounts of food, preventing overeating and helping maintain your pet’s healthy weight.
  • Peace of Mind: For busy pet parents, automatic feeders ensure your furry friend never misses a meal, even when you’re running late or away from home.

Identify & Remove Toxic Hazards

Many common household items can be toxic to pets. It’s essential to identify and remove these hazards. Being aware of potential dangers and taking steps to mitigate them can prevent serious health issues for your pet.

  • Cleaning Solutions: Store cleaning products in locked cabinets to prevent accidental ingestion.
  • Essential Oils: Some essential oils can be harmful to pets. Avoid using them in areas where your pet spends time.
  • House Plants: Research which plants are toxic to pets and ensure they are out of reach or removed from your home.

Secure Electrical Cords & Cables

Pets, especially young ones, love to chew on things, and electrical cords can be particularly tempting. Chewing on cords can lead to serious injuries or even fires, so it’s important to take steps to secure them.

  • Cord Management: Use cord organisers or covers to keep electrical cords out of reach. You can also tape cords to the wall or floor to prevent your pet from accessing them.
  • Unplug When Not in Use: Unplug appliances when they are not in use to reduce the risk of your pet chewing on live wires.

Install Childproof Latches

Pets can be surprisingly adept at opening cabinets and drawers. Installing childproof latches can help keep them out of trouble. This simple measure can prevent your pet from accessing dangerous items and creating a mess.

  • Kitchen and Bathroom Cabinets: Use childproof latches on cabinets that contain cleaning supplies, medications, or any other hazardous items.
  • Drawers: Secure drawers that contain small items or food that might attract your pet’s attention.

Embrace Positive Reinforcement

Accept that pets will make mistakes, but how you respond can make a significant difference. Positive reinforcement is key. By focusing on rewarding good behaviour, you can help your pet learn what is expected of them without causing fear or anxiety, helping everyone feel fantastic about the relationship.

  • Reward Good Behaviour: Use treats and praise to reinforce good behaviour. This helps your pet understand what is expected of them.
  • Avoid Punishment: Punishing your pet can lead to adverse effects. Instead, focus on redirecting their behaviour and rewarding positive actions.

The Bottom Line

Pet-proofing your home is an ongoing process that requires patience and diligence, both in the organising and the cleaning. Remember, a little effort goes a long way in ensuring a harmonious and joyful life with your furry friend. Good luck – you’re going to need it!

Where To Stay In Bath: The Best Hotels

When considering luxury hotel stays in the UK, Somerset has been enjoying a moment in the spotlight for a while now. Frome’s Babington House has been attracting guests since 1998. The Newt near Bruton regularly tops lists of the UK’s best hotels and was recently awarded the World’s Best Boutique Hotel at the World’s 50 Best Hotels. More recently, also in Bruton, the Number One Guest House, which until recently housed critically adored, Michelin-starred Osip, has been making waves. However, nowhere in Somerset (or the world) does a luxury Regency-style retreat quite like Bath.

With its elegant Georgian townhouses and mansions, Bath’s buildings are undoubtedly some of the most beautiful in Britain. It’s home to some 5000 Grade I, II*, and II listed buildings, one of the highest concentrations in the country.

There is, of course, no shortage of hotels housed within its historic buildings, all ready to receive and pamper you. From honey-hued hideaways to grand Georgian manors with sprawling gardens, these hotels blend comfort and luxury with the city’s unmistakable ambience, proving that Bath’s historical charm extends well beyond the Roman Baths and Royal Crescent.

Whether you’re on the hunt for a Jane Austen or Bridgerton-inspired break and keen for a hotel with historical charm, or you’re looking for something more contemporary and in keeping with Bath’s more cutting edge tendencies, this corner of Somerset is the place for you. 

So, without further ado, welcome to our curated selection of Bath’s finest hotels. Prepare to be pampered, charmed, and possibly never want to leave; here are some of the best places to rest your weary head after a day of sightseeing, shopping, and bathing in Bath.


The Yard In Bath

Ideal for a bespoke, boutique hotel experience in Bath city centre…

If you’re looking for a beautiful boutique hotel with a fascinating history, The Yard is a good bet to satisfy those wants. Formerly the Kings Arms (an 18th-century coaching inn on the main route between Bristol and Bath) today it is an intimate boutique hotel. Set within a gorgeous listed building, there’s a chicness about this hotel that belies its historic roots. That said, the owners have ensured that it’s filled with plenty of character creating a boutique hotel that’s both charming and functional.

Each of its fourteen bedrooms is housed around a central courtyard, the focal point of the hotel, with every room boasting its own unique charm – think gorgeous floral-forward fabrics from local designers and a mix of antique and modern pieces. Sophie Conran crockery is used extensively, setting the tone for something genteel but contemporary. 

Rooms have all the modern hotel must-haves, including gorgeous waterfall showers, Netflix, a fully stocked mini-bar with drinks and snacks, and even complimentary fresh milk delivered in glass bottles from a local farm.   

With a dedicated bar and no restaurant, the hotel is geared more towards drinking than eating, sure, but you won’t want for breakfast. Every morning a breakfast hamper is delivered to each room at 8am, sharp. This lovely box of goodies includes just baked croissants from local Hobbs House Bakery and freshly squeezed orange juice. Enjoying a slow start to the morning is an essential part of a relaxing weekend break after all.

If you can pull yourself away from your beautiful room, you can upgrade to a continental grazing breakfast served in the cafe which extends onto the beautiful courtyard. If it’s a cooked breakfast you’re after, then you might have to venture further afield, but that’s no issue; Bath is home to many excellent cafes.

This writer’s personal tip is to go for a hearty and historic breakfast at Sally Lunn’s. The French toast, which sees a Sally Lunn bun dipped in cinnamon eggs and topped and with dry cured smoked bacon, will set you up for a day of sightseeing. There’s also a Full English on offer if you’re feeling particularly hungry.

Anyway, back to the hotel. In the summer months, The Yard’s courtyard transforms into a lively corner of the city serving a selection of wines and seasonal cocktails. Plates of local cheeses like Bath Soft and Wyfe of Bath are served to compliment the short but well-curated wine list.

On Fridays, The Yard has a ‘Fizz and Fromage’ night where you can get an English cheeseboard and two glasses of English sparkling wine for just £25. In such an esteemed setting, it feels like a bargain.

If you’re after a nightcap, may we suggest having a hot chocolate here, which comes from Clifton Coffee in Bristol. Come winter, why not spike it with a shot of bourbon and enjoy it in front of the hotel’s roaring fire?

There’s something incredibly relaxing about this hotel. It’s cosy and elegant, small but perfectly formed. Do be warned; like many hotels in Bath, parking is limited but bookable, with Charlotte Street Parking only a short walk away.

One quick aside; we think the hotel has missed a trick not putting a fancy freestanding bath in the courtyard here. Having a bath in the yard, in the Yard in Bath? It just makes sense!

Rooms start at around £120 a night for the most basic room. Read our full review of The Yard here...

Website: theyardinbath.co.uk

Address: 1 Monmouth Pl, Bath BA1 2AT

Read: The best restaurants in Bath


No. 15 by GuestHouse

Ideal for some serious Bridgeton cosplay…

Bath’s No. 15 by GuestHouse Hotel sits pretty in one of the loveliest spots in the city. Next to Henrietta Park (home to some of the best trees in the city) and just along the road from Pulteney Bridge (one of only four in the world to have shops on both sides), No. 15 by GuestHouse is in a plum central location, ideally suited for soaking up the city.

With its Georgian aesthetics, every aspect of this hotel has been designed to reflect Bath’s graceful, rarefied air. The elegant, honey-hued hotel is made up of three interconnected townhouses with 36 uniquely designed bedrooms, all in keeping with the hotel’s Georgian roots. 

Those townhouses include snug attic spaces, as well as both light-bright and minimalist rooms and more grand affairs with four poster beds, regency-style fireplaces and chandeliers, all with views of the park. Pretty perfect for pretending you’re part of Bridgeton, we think – the hit Netflix show was filmed on this strip!

Anyway, you don’t have to get dressed up in some Regency-era threads to luxuriate in the experience here. Instead, the 200-thread count Egyptian cotton bed linen will see you right, which sits stop Hypnos Lansdowne cashmere mattresses. Even writing those words has made us feel all luxurious.

Rooms are equipped with Nespresso machines, Dyson hairdryers, and even record players. Yes, you read that right — record players, with a selection of vinyl appropriate to the occasion.  

Beyond the elegant rooms, guests have access to a pantry full of treats stocked with homemade sweet and savoury snacks. Fancy an ice cream at midnight? It’s yours. A scone with the jam and cream setup whichever way you darn want it? That can be yours, too.

Unlike most cities, Bath doesn’t have many late night convenience stores. Best One Bath, just down the road and open until 1am, is about your only bet. Otherwise, if you’re hungry and it’s late you’ll find food trucks selling kebabs – perhaps not in keeping with the esteemed surrounds of No. 15 and their lovely bed linen, but it could work…

… You won’t go hungry at No. 15 though. There’s both a breakfast and a brunch menu, the latter of which has addictive salted caramel and banana waffles. Other cooked items, wide-ranging and well executed, are available, the highlight for us a moreish breakfast muffin with sausage patty, maple bacon, fried egg, dijonnaise and emmental. We’d go as far as saying it’s one of the best hotel breakfasts in Somerset, all to be enjoyed in a room that thrums with that golden glow that so many great places in Bath seem be blessed with.

From just after midday to late evening, The Bar here (prosaically named but poetically delivered) serves seasonal cocktails like a Somerset Old-Fashioned, featuring cider brandy and demerara-sugar syrup made in neighbouring Bristol. There’s snacks and small plates like the local favourite Bath chaps, here with chorizo jam atop a fried brioche with crackling. There’s also larger heartier dishes like a stacked charcuterie plate from nearby Dorset and a sirloin steak sourced from Stokes Marsh farm. There’s even a burger oozing with Somerset brie, if you hadn’t figured out where you were resting your head yet.

Since this is Bath, the hotel of course has spa facilities, and while not as extensive as other hotels in the city, it’s great for couple’s treatments. We love their Copper Room – an intimate and sensual space which you can book exclusively and relax in their oversized freestanding copper bathtub.

Soothing and spoiling, No. 15 by GuestHouse is one of the most beautiful boutique hotels in Bath city centre, without doubt. The small guest room here starts at £180 a night.

Website: guesthousehotels.co.uk

Address: 15 Great Pulteney St, Bathwick, Bath BA2 4BS


The Pig, Pensford

Ideal for those who want to explore Bath without staying in the busy city centre…

Bath teems with tourists come summer. Come to think of it, it’s no different in spring, autumn or winter, the latter particularly packed with Christmas Market revellers.

Indeed, the city attracts a staggering six million visitors every year. Don’t let this put you off. Despite the influx of visitors and congestion, especially on weekends, Bath manages to maintain a tranquil air. Although it’s not one of those cities where the urge to escape the chaos can feel overwhelming, it does get busy.

All of this to say, if you’d prefer to stay outside this city, then The Pig, a twenty-minute taxi ride away from the centre, is an excellent place to retreat. Set within a charming, honey-coloured (we’re sensing a theme here) Georgian mansion nestled in the Mendip Hills of Somerset, this countryside retreat boasts 29 uniquely decorated rooms. Guests can revel in the rural surroundings, which feature a deer park home to a fallow deer herd.

Come winter, you can enjoy cosy lounges with open fires. In summer, the sunlight streaming through those lounges more than makes up for the lack of a crackling fire. For those wanting to unwind even further, the hotel offers bespoke spa treatments in its Potting Shed and Sheep Hut treatment rooms. 

All great stuff so far, but it’s the sprawling kitchen garden and its lucky restaurant that’s the real draw here, a genuinely sustainable, organic, hyper-seasonal and hyper-local affair that’s like catnip to the culinary cognoscenti.

Whatever they can grow or rear themselves, they do. That means there are miles of polytunnels, and chickens, sheep and pigs reared on-site to ensure quality and provenance. Whatever is pulled from the vegetable patch that day appears on the menu. All other ingredients that aren’t grown or reared on-site are sourced within a 25-mile radius. The hotel even has its own beehives, producing 2000kg of honey a year.

It all feeds into a menu stacked with ‘zero mile’ ingredients, shoutouts to farmers and suppliers, and plenty of excellent technique that brings out the best from those ingredients – think Crystal Sea hake fillet, with leeks, spinach and Windfall apple verjus, or Newton Farm pork loin chop with sweetcorn and mustard sauce. There’s also a dedicated wood oven menu with some delicious flatbreads, for those after a more casual affair.

The Pig’s 25-mile radius menu has become synonymous with the hotel – raising the bar for food-forward hotels. The cocktails are of note, too – a carefully curated menu of local botanicals that drink wonderfully. Ours is a Pisco’s Not Dead (featuring pear and sage infused Barsol Pisco), if you’re getting a round in.

Snug rooms start at £235 a night on quieter days.

Website: thepighotel.com

Address: Hunstrete House, Hunstrete, Pensford, Bath BS39 4NS

Read: The best cocktail bars in Bath  


The Bath Priory

Ideal for a sophisticated stay that seamlessly blends city and countryside…

Bath is a place where city meets countryside in the most seamless, subtle fashion, and the Bath Priory is a perfect example of a country house hotel on the city’s edge, giving guests the ideal mixture of both worlds. The hotel sits a short stroll from Royal Victoria Park, and the gorgeous walk into the city centres takes you past must-see landmarks including the Royal Crescent and the Circus. 

Built-in 1835, originally as a private residence and formerly owned by the Priory of Bath Abbey, this honey-coloured Georgian mansion has gone through various incarnations, including being dormitory for The Park School in the sixties – the lucky folk. Today, the Bath Priory is part of the Andrew Brownsword Hotels group, owned by Christina and Andrew Brownsword CBE DL, and has been bestowed with more awards than you can count on two hands. 

The hotel itself is set within four acres of gorgeous gardens which are looked after by a former Chelsea Flower Show silver medalist – if you’re looking for a tonic to urban life, this is it. The stoic, beautiful ancient Cedar of Lebanon dominates the garden – a stately tree in stately hotel grounds.

Be sure to plan to spend some time relaxing in the heated outdoor pool during the summer months.  The hotel also offers a prepared picnic or afternoon tea hamper – pick a spot on the lawn and enjoy the grounds. There’s also a gorgeous terrace bar for when you get parched. Basically, this is kind of what heaven looks like.

Back indoors, and you’ll find elegant drawing rooms full of antiques and walls adorned with fine art. the Library Room has a working fireplace for that nostalgic crackle and glow. Move up into the guest rooms and suites, which are admirably classic in style, with decoration leading towards the timeless, verging on the dated. Not that we’re complaining; they are pretty and comfortable and all you want from a hotel stay in such aristocratic surrounds. Some suites have large motifs depicting Bath of yesteryear on the walls. Others, timeless wooden panelling. Choose your poison, and once you’ve taken it, sink into your four poster bed for a long lie down.

Or, for the ultimate relaxation, guests seeking a soothing spa will not be disappointed. The Bath Priory is home to the first and only L’Occitane spa in the UK. At The Garden Spa by L’Occitane, guests can choose from treatments that highlight L’Occitane’s best products, including anti-aging facials and relaxing massages. There’s also an indoor pool and sauna, natch. 

A reservation at the celebrated onsite 3 AA Rosette restaurant of the same name completes the picture. A menu of contemporary British and European dishes with seasonal and carefully sourced ingredients hits all the right notes – so, that’s lamb from Wiltshire, wild Cornish turbot, Brixham crab and Orkney scallops, to name but a few. You know how the story goes, and usually, it’s a delicious story to read (hmmm, the ol’ synaesthesia’s kicking in a little here). 

Perhaps the best part about the Bath Priory, though, even as one of the city’s more exclusive stays, is that there’s nothing pretentious or stuffy about the place, with service graceful and light, and the whole vibe thoroughly demure.

Classic rooms start at £234 a night on quieter days.

Website: thebathpriory.co.uk

Address: Weston Rd, Bath BA1 2XT

Read: Where to eat the best vegetarian and vegan food in Bath


The Royal Crescent Hotel & Spa

Ideal for a luxurious stay in Bath’s most iconic location…

A Bath totem, this historic hotel occupies numbers 15 and 16 of the Royal Crescent. Sitting in a coveted spot and commanding impressive views of the park, the Royal Cresent Hotel is a bona fide landmark offering a splash of historic splendour to any stay in Bath. It’s also one of the few landmark buildings in the UK where you can actually spend the night.

The Royal Crescent itself was designed by architect John Wood the Younger and completed in 1775.  As you’d expect, those running the hotel now are keen to preserve as much if its heritage as possible. Interiors are, as you’d expect, period-inspired with velvet fabrics, portraiture and antiques setting the tone. To lighten the mood, they sit prettily alongside bold and bright modern furnishings, blended harmoniously together which is no easy feat. The contrast infuses drama in an opposites-attract sort of way, making for a unique space that feels both stimulating and serene.

Each of the 45 uniquely designed guest rooms are finely appointed and, again, a perfectly balanced mix of contemporary bright furnishings and period features. Historic detailing like ceiling roses, intricate cornices and other original elements are paid tribute to, while modern flourishes have brought this period property into 2024 in some style.

The best rooms are those that command floor-to-ceiling windows of the Crescent. Suites, of which there are 17, come with a private living room and are yours from £665 per night. This is a hotel for deep pockets – a fairly simple room will set you back £405. 

Fine dining abounds here in the hotel’s restaurant Montagu’s Mews. Named after the 18th Century writer and women’s education advocate Elizabeth Montagu, this Michelin-recommended restaurant serves intricate, precise plates that burst with clarity of flavour. You’ll pay for the privilege – the tasting menu here is £105 a person. We’ve already established you’ve got deep pockets, though…

In the summer months, picnics are available for guests to take onto the Royal Crescent lawn that stretches over the expanse in front of the hotel – it’s a quintessential Bath experience. Hampers are full of local goodie like homemade Bath Buns and Cheddar Valley strawberries with clotted cream. As part of the full Royal Crescent Hotel experience, it’s undeniably one of the most luxurious and historically significant things to do in the city.

Website: royalcrescent.co.uk

Address: 16 Royal Cres, Bath BA1 2LS


The Gainsborough Bath Spa

Ideal for the UK’s only private hot-spring-fed spa…

There’s nothing quite like a relaxing spa day in a luxury hotel. Fluffy white robes, a glass of fizz, a peaceful atmosphere and relaxing treatments. Maybe even a little bit of Enya… This is what you get – and more – at The Gainsborough. 

Named in homage to the artist Thomas Gainsborough and housed in two 18th-century Grade II Listed buildings, The Gainsborough is a stylishly opulent five-star, located in the epicentre of Bath.

It’s a hotel that’s managed to capture the essence of the city perfectly and, accordingly, the hotel’s stand-out facility is its spa. Its Romanesque-style spa is notable for its unique access to the natural thermal, mineral-rich waters. This distinction sets it apart as the only hotel in the UK with such privileges. There are three pools, heated at slightly different temperatures, all filled with thermal water. A full roster of treatments is available in its Spa Village including a ‘Roman renewal’ body treatment and a warm mineral mud scrub. Aaaah – doesn’t that feel good?

The rest of the hotel is plush and luxurious without being flashy. Once checked-in, it’s one of those hotels that you’ll have no desire to leave. The Gainsborough Bath Spa offers just about everything else you need for a spot of R&R. Nothing says ‘holiday’ like soaking in thermal waters and pretending you’re a Roman emperor, don’t you think? Now, where can I find Bath’s best bacchanalia?

Rooms start at around £235 a night on quieter days.

Website: thegainsboroughbathspa.co.uk

Address: Beau St, Bath BA1 1QY

The Bottom Line

Bath’s blend of historical grandeur and modern luxury makes it one of Britain’s most captivating destinations for discerning travelers. From intimate boutique hotels tucked away in Georgian townhouses to grand country house retreats just outside the city, each property offers its own distinctive take on luxury hospitality. 

Whether you’re drawn to thermal spa waters, Michelin-recommended dining, or simply the chance to wake up to views of honey-colored stone architecture, Bath’s diverse array of accommodations caters to every preference and occasion. While traditional booking platforms like Booking.com and Expedia offer extensive options, specialised sites like Vio.com can help streamline your search through Bath’s premium properties. 

Whichever you choose, this UNESCO World Heritage city promises an unforgettable stay that beautifully bridges its Roman roots with contemporary comforts.

When Is The Best Time Of Year To Visit Zimbabwe For A Safari?

Zimbabwe’s diverse landscapes and rich heritage sites are well-known among travellers, especially those interested in African wildlife safaris.

From national parks with exceptional game viewing opportunities to the legendary Victoria Falls, Zimbabwe is a treasure trove of natural wonders. To make the most of your visit to this African destination, it’s crucial to know the best time to travel.

Zimbabwe experiences two distinct seasons: wet and dry. Most tourists prefer the dry season due to its pleasant weather. Here’s a detailed monthly guide to help you plan your trip.

A Monthly Seasonal Guide To Visiting Zimbabwe

January to March

These months are the rainiest in Zimbabwe, which might deter some travellers. However, if you’re keen on exploring Victoria Falls, February and March are ideal as the water levels are high. In February, the mist from the falls can obscure the view, but by March, the visibility improves, offering a perfect experience. Budget travellers will find this period appealing due to lower demand and reduced prices.

  • Main Animals to See: Hippos, crocodiles, and bird species.
  • Average Temperatures: 20-25°C (68-77°F).
  • Packing Tip: Bring waterproof clothing and sturdy, non-slip shoes for wet conditions.

April and May

Rain showers decrease significantly in April, and the weather cools down. The game parks are lush and green, attracting tourists, although the weather can still be unpredictable. May is one of the peak months to visit Zimbabwe, offering spectacular views of Victoria Falls and excellent safari adventures. Be prepared for higher prices due to increased demand.

  • Main Animals to See: Elephants, buffalo, and various antelope species.
  • Average Temperatures: 15-25°C (59-77°F).
  • Packing Tip: Pack layers to adjust to changing temperatures and a light rain jacket.

June and July

June and July are the best months for wildlife safaris in Zimbabwe. June is particularly good for elephant viewing in Hwange National Park and rhino tracking at Matobo Hills. In July, you can enjoy canoe safaris and game viewing. Pack extra layers as temperatures can drop significantly during these months.

  • Main Animals to See: Elephants, rhinos, lions, and leopards.
  • Average Temperatures: 10-20°C (50-68°F).
  • Packing Tip: Bring warm clothing for early mornings and evenings, and a hat for sun protection during the day.

August and September

August is another prime month for wildlife spotting, thanks to clear skies. It’s also a popular time for white-water rafting at Victoria Falls. As it is peak season, accommodations and camps in national reserves fill up quickly, and prices rise accordingly. September is notable for the annual game count at Hwange National Park, attracting many tourists.

  • Main Animals to See: Lions, leopards, elephants, and buffalo.
  • Average Temperatures: 15-25°C (59-77°F).
  • Packing Tip: Pack lightweight, breathable clothing and sunscreen for the daytime, and a light jacket for cooler evenings.

October to December

October is the hottest month in Zimbabwe, but game viewing remains excellent. The heat extends into November, but early rains can bring relief. This period is less popular among tourists, but it’s a fantastic time for birdwatching as migratory birds flock to various spots in the country. December is the wettest month, characterised by frequent summer rains. The lush green landscapes are at their peak, making it a great time for birdwatching. National parks are quieter, and budget travellers might find this period appealing, provided they can tolerate the rain.

  • Main Animals to See: Migratory birds, zebras, elephants, and hippos.
  • Average Temperatures: 20-30°C (68-86°F).
  • Packing Tip: Bring lightweight, breathable clothing, a hat, and waterproof gear for sudden rain showers.

Getting There From The UK

Travelling to Zimbabwe from the UK is relatively straightforward. Direct flights to Zimbabwe from London, arriving in Harare, the capital of Zimbabwe, are available with airlines such as British Airways and Ethiopian Airlines. A flight to Zimbabwe is approximately 11 hours. Alternatively, you can opt for connecting flights via Johannesburg, South Africa, which offers more flexibility in terms of flight schedules and airlines.

Once in Zimbabwe, domestic flights are available to major tourist destinations like Victoria Falls, Hwange National Park, and Bulawayo. Car rentals and guided tours are also popular options for exploring the country.

The Bottom Line

To have an unforgettable experience in Zimbabwe, it’s essential to choose the right time to visit based on your interests. Wildlife enthusiasts should aim for the dry season, particularly June, July, and August, while birdwatchers might prefer the wetter months. Always consider what you want to experience and plan accordingly to make the most of your trip to this incredible destination.

8 Things You Need To Help You Settle Into The UK Legally & Smoothly

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Troubled times often call for a change of tack, scenery and perspective. A recent report published by Employer News revealed that a whopping 52% of Brits have considered leaving the UK for a better life abroad.

On the flip side, there are many looking to move to the UK, perhaps in search of a career change, promotion or newfound opportunities for socialising, language learning and even love. 

In fact, last year net migration stood at 685000, showing that whilst the UK’s position in the world and on those arriving is forever shapeshifting, some things will, of course, remain the same. They always do, right? For now, these are the need-to-know basics; our 8 things you need to help you settle into the UK legally and smoothly.

To Temper Expectations

Many people considering a move to the UK will believe they have a good knowledge of what life is like in the nation before they visit, thanks to its depiction in popular culture. However, everyday life in the United Kingdom is quite different from what you see or read on the Internet; it’s certainly not all donning tweed and inviting the Queen round for afternoon tea.

It’s wise to temper expectations considerably regarding what life is like in the UK or you’re only going to set yourself up for disappointment. With further seismic change afoot in 2025, and most of not exactly good, it might be worthwhile having a shortlist of other countries to consider.

To Embrace The Much Misunderstood Food Culture

‘British’ food, much-maligned globally, is as diverse and delicious as anywhere in the world, with the country boasting fine-dining temples of gastronomy, greasy spoon cafes, and everything in between.

Alongside famous British dishes such as fish and chips, shepherd’s pie, bangers and mash, and a good ol’ Sunday roast, cuisines from all around the world are popular here, especially in the capital.

Indeed, one of the greatest joys of living in London is that you can find food here from anywhere in the world. Eating out in this city is one of the biggest perks of living in major urban centres in the UK, and the diversity of deliciousness on offer makes the rat race seem almost worth it sometimes.

From Michelin Star restaurants to some of the best markets in the world, when it comes to food, the world is here. Want a traditional Turkish breakfast? No problem. Fancy some West African cuisine? Sure. Keen to sample the food of Bhutan? It’s here. 

While you can find a hugely diverse range of cuisines in the capital, if you’re looking to sample some proper ‘British’ gastronomy, some of the best British restaurants to do so in London include Battersea Pie Station, St. John, The Harwood Arms and Poppies Fish’n’Chips. Do give the national cuisine a try, and don’t believe the scurrilous stereotypes about stodge! 

Read: 9 of the best gastropubs in London

Visas

Should you still be keen to move to the UK, it’s essential you get to grips with your potential visa status at the earliest given opportunity.

It’s vital to get the right working visa to work lawfully in the UK; otherwise, you may face punishment or deportation. Usually, this is the Skilled Worker Visa (formally known as the Tier 2 general visa), however other options like the Health and Care Worker visa, Innovator Founder visa, Start-up visa, Global Talent visa and more also exist. Each comes with a separate set of conditions and fees.

Check out the Government’s breakdown of the different visas and entry requirements available to you here.

Bringing Family To The UK

Relocating to the UK often means bringing family along, and understanding the requirements is crucial. If you’re moving on a work visa, you can typically bring dependents, including your spouse or partner and children under 18. Each family member needs a dependent visa linked to your primary visa. Ensure your visa category, like the Tier 2 (General) or Skilled Worker visa, allows for dependents, as some, like the Tier 5, have restrictions.

Financial requirements are key; you must prove you have enough funds to support your dependents without public assistance. The amount varies by visa type and number of dependents, so check the latest guidelines on the UK government’s website. Suitable accommodation is also necessary, meeting UK housing standards with adequate space and facilities.

For those engaged but not yet married, a fiancé visa allows your partner to join you in the UK, provided you plan to marry within six months. This visa also requires proof of financial stability and suitable accommodation.

Children will need to be enrolled in local schools, and your dependents must pay the Immigration Health Surcharge for NHS access. Preparing for cultural adjustments is vital; support your family by helping them integrate into the community through local groups and events.

National Insurance Number (NI)

Everyone who works (or intends to work) in the UK is required to have a National Insurance (NI) number. This unique number is an identifier to the government to track the taxes and earnings of the country’s residents. Sometimes this number is enclosed with your biometric visa (found on the back). If not, you have to apply for it. As long as you are qualified to work in the UK, there will be no difficulties getting your NI. Moreover, you can even begin working whilst expecting your NI card to arrive.

A UK Bank Account

You will require a UK bank account to be paid a wage and to pay your bills. To get one, you’ll need a valid passport and proof of a UK address authorised by an official source, such as a utility bill or driving licence.

The common ‘high street’ banks are quite approachable when it comes to opening a new bank account; of course, they would be. Some provide basic accounts without much investigation into your finances, which is usually all you need, while others offer accounts with additional perks with a fairly modest monthly fee.

Healthcare & Insurance

The UK boasts a National Health Service (the NHS) which is available at the point of use. However, to gain access to the NHS, those on a visa will be required to pay an NHS surcharge as part of their visa charges. This fee varies according to the duration of your visa. 

After that fee is settled, you will enjoy the same healthcare access as UK citizens. Just take proof of residence to a nearby registration office. 

A Plan For Pet Management (Should You Own One)

Do you have a furry friend who you simply couldn’t bear to leave behind? Before you relocate to the UK, it is imperative you know the requirements for importing pets. The United Kingdom has certain limitations on importing pets and animals, and you may find these rules eccentric and obstructive, particularly when discussing quarantine laws. 

Your pet (if it’s a dog, cat or ferret – other animals have different, generally less strict requirements) needs to have been microchipped, have a pet passport and have been vaccinated against rabies. A blood test is also likely. Should you and your pet not meet these criteria, expect a four-month quarantine for your animal companion, with the owner (you) footing the bill.

Therefore, you must plan for this well ahead of time. Research the laws associated with pet relocation in the UK thoroughly or consult an agent to get a clearer idea. This will make sure you do not encounter any last-minute issues with your pets during relocation. 

The Bottom Line

If not planned properly, relocating to the UK can become overwhelming, with pitfalls common and an often hostile government lurking, ready to catch you out. Thorough research is required if you’re to make the move a success.

*The above is for informational purposes only and should not be taken as legal advice. Details are subject to change, and accuracy cannot be guaranteed. We advise readers to seek professional counsel or consult official government resources for current guidelines.*

How To Record Better Recruitment Videos

Any business that has an eye on future success needs a team of excellent employees. But in this day and age, finding and hiring the best of the best is increasingly difficult. In order to attract candidates, businesses must find ways to get their name in front of the calibre of employees they’re hoping to attract.

Creating a recruitment video is a highly effective way to do this. In an age when people are watching more videos than ever before, a well-made recruitment video can be the difference between hiring a talented employee who will take the business forward and letting them slip through the net. 

The key detail is that the video must be good because a poorly-made video will do more harm than good. If you’re looking for ways to record better recruitment videos, follow these top tips. 

Present Your Team In The Right Way 

A recruitment video isn’t just about finding employees. It’s a showcase for your brand. In your video, you may highlight your working environment and your key employees. You may have your hiring manager speak directly to potential candidates. Remember that not everyone is natural in front of the camera.

Find ways to present your on-camera employees in an engaging way, such as using video overlays (rather than having them speak directly to the camera) or using a teleprompter to produce smooth and nerve-free speech. 

Know Your Audience

You’ll be looking for candidates who are in line with your company culture. Before making your video, it’s best to understand who you’re trying to ultimately reach with your content. What is the ideal profile of your candidate? Which social media platforms do they use? Having this information will help to guide your script, the aesthetics, and the general tone of the video.

The goal is to have potential employees look at your branded video and think, “that’s the type of company that I want to work for.” The challenge is finding the words and shots that’ll appeal to them. 

Include A Call To Action 

A flashy video is well and good, but if there’s a call to action, then it probably won’t yield the kind of results that you’re looking for. A call to action is an instruction for the viewer to take action. Depending on what you’re hoping to achieve, this may be asking candidates to apply now or to sign up for your newsletter to hear about employment opportunities at your business. 

Work With A Professional Video Production Team

Whilst it might be tempting to create a recruitment video in-house, partnering with a professional video production team can significantly elevate the quality of your final product. Professional videographers bring expertise in lighting, sound, editing, and storytelling that can transform your message into a compelling narrative. They understand how to capture authentic moments whilst maintaining a polished, professional appearance that reflects well on your brand. The investment in professional production often pays for itself through the quality of candidates it attracts and the longevity of the video’s usefulness.

Leverage AI-Powered Video Creation Tools

Modern technology offers powerful solutions for businesses working with limited budgets or tight timelines. The best AI video generator platforms can help you create professional-looking recruitment videos by automating various aspects of production, from script writing to scene transitions. These tools can generate voiceovers, add captions, create animations, and even suggest optimal video structures based on recruitment best practices. Whilst they shouldn’t completely replace human creativity and authenticity, AI video generators can be excellent for creating supplementary content or initial drafts that can be refined later.

Showcase Real Employee Stories & Testimonials

Nothing speaks more powerfully to potential candidates than hearing directly from current employees about their positive experiences. Include brief testimonials from team members at various levels and departments, letting them share what they genuinely enjoy about working at your company. Focus on specific examples rather than generic praise – perhaps an employee discussing a project they’re proud of, growth opportunities they’ve experienced, or how the company supported them through a challenge. These authentic voices create trust and help candidates envision themselves as part of your team.

Keep It Concise & Platform-Optimised

Attention spans are shorter than ever, so aim to keep your recruitment video between 60-120 seconds for social media platforms, with a longer 2-3 minute version for your website. Consider creating multiple versions optimised for different platforms – a square format for Instagram, horizontal for YouTube, and vertical for TikTok or Instagram Stories. Each platform has its own best practices for engagement, so tailor your content accordingly whilst maintaining your core message across all versions.

Fancy A Fry-Up? The Best Full English Breakfast In London

Fancy a fry-up? We wonder how many times those three little words are uttered across Britain each day, especially on weekends when a hangover is at its strongest and a full English breakfast most coveted. 

The author W. Somerset Maugham once opined that to dine well in Britain, you should eat breakfast thrice daily, and while we would never encourage you to tuck into a fry-up quite that often, there is no denying a Full English is a very good thing, indeed. 

This humble meal is England’s answer to soul food, and our insatiable, indefatigable appetite for a serving of bacon, sausages, eggs and the rest only seems to be getting bigger.

London is of course famous for its greasy spoons and is home to hundreds of cafes, bars and restaurants serving Full English breakfasts, some traditional and some done with the kind of creative flair usually reserved for fine dining. 

Whilst food trends come and go, there’s still huge comfort to be found in the classics, after all. To help you narrow down your search into something cohesive and close-to-hand, we’ve eaten our way through the city and clogged up our arteries doing so to bring you these; the best fry ups in London. 

Regency Cafe, Westminster

Regency Cafe first opened its doors way back in 1946 and has become something of an institution in the 77 odd years since. Designed in an art deco style with pictures of Tottenham Hotspur players hanging on the wall, this cafe is as quintessentially London as they come (if you’re not a Gunner, of course), and has served as the backdrop to some seriously iconic English films, including Layer Cake, Brighton Rock, and Pride. 

Whilst we’re usually more than happy to put our breakfast plate in the capable hands of the chef, perhaps our favourite thing at Regency Cafe is that you have the flexibility to build your own breakfasts, with classic items all present and correct alongside some more (relatively speaking) esoteric fried breakfast offerings… Omelette in lieu of a fried egg, anyone?

Be warned; this place gets busy, with tourists after traditional English grub often making a beeline for the cafe right at the time hungry workers are finishing up for the day. That said, anywhere with a queue is worth the wait, as they say, and this place most certainly is.

Also worth mentioning, The Regency Cafe does a great fish & chips, but on Fridays only. Speaking of which, here’s our favourite places for fish and chips in London, if you’re so inclined to seek them out.

Address: 17-19 Regency St, London SW1P 4BY

Website: regencycafe.has.restaurant

fry up in London
Photo by Joel Goodman on Unsplash
Image by distillated

Maggie’s, Lewisham

Serving up an all day breakfast close to Lewisham station, Maggie’s is famous for their ‘create your own breakfast’ menu, with people coming from the ‘burbs, Brum and even abroad (reportedly) just to try it.  

The restaurant is named after Lewisham legend Maggie, who sadly passed away in 2020. She opened up the restaurant with her husband in 1983 and it’s now run by her sons Oliver and Anthony. Fry-up finesse clearly runs on the family.

That fabled freestylin’ menu offers a choice of more than 15 items, including liver (ideal if yours is feeling like it needs a replacement after last night), bubble and squeak, tinned tomatoes and ham. Which begs the question… At what point does a fry-up become a different meal altogether? Is it still the same broom if you replace the handle and brush? Is liver, ham and tinned tomatoes a fry-up? Has anything even seen a frying pan? Anyway…

Just remember that the cornerstones of a fry-up are sausage, bacon and egg (don’t @us, fry up police), and from that foundation, you can play around as much as you like.

Image by Ewan Munro
By Ewan Munro

Address: 320-322 Lewisham Rd, London SE13 7PA

Website: maggiesrestaurant.co.uk 


Andrew’s Cafe, Holborn

A family run business, Andrew’s Cafe has been serving good food to Londoners for more than 50 years. 

This a proper, no frills cafe where, in their own words, “Local cabbies and electricians rub shoulders with familiar faces from the nearby ITN building”, which is just perfect if you need a socket fixed or a lift to the station following your fry-up. 

Image via @Andrew’sCafe

That fry-up, it should be noted, is exceptional value. For just £7.80 (yes, you read that right) you can get the all-day full breakfast, which is so full that its rashers genuinely hang off the side of the plate, having been muscled off-centre by Andrew’s generosity.

It’s well known that the legendary news presenter Jon Snow loves the fried egg here (the thought of bumping into him here is reason enough to visit, even if the food was terrible, which of course it isn’t). Snow even once fronted a petition to stop developers closing down the cafe; thank the good lord – and Jon – that it worked!

Address: 59 Grays Inn Rd, London WC1X 8TL

Website: Andrew’s Cafe | London | Facebook


Piggy’s Cafe, Billingsgate Market

While this cafe is more famous for its fish, the fry-ups here are darn good too. With a boisterous atmosphere to boot, Piggy’s is one of our favourite cafes in London, full stop.

Housed in Billingsgate Market, it’s particularly famous for its scallop and bacon butty, which has been fuelling the market traders at Billingsgate every morning since forever (well, 1982). We just love it. This saline, succulent sandwich starts being slung at 3am, and is certainly worth getting up for, even if you leave the market fishless and fancy free. 

If you do decide to visit in the early hours of the morning, you’ll see the fish traders devouring bacon butties, all with a luxurious shellfish twist; we urge you to do the same and order one alongside your fry up. Because you’ve made all this effort, it would be rude not to right? 

Address: Billingsgate Market, Trafalgar Way, London E14 5ST

Facebook: @billingsgatecafe


Polo Bar, Liverpool Street

To be completely honest, we can’t quite remember the finer details of the fry up here, having dropped in after a long night on the tiles and Tequilas. What we do remember thinking, however, is that it was the best thing since sliced (or should that be fried?) bread.

Minutes away from Liverpool Street Station, Polo bar serves up all-day and all night fry-ups, 24 hours a day, 7 days a week, with the staff surprisingly chipper in the wee hours of the morning.

The portions here are generous and if you’re craving eggs, bacon and something greasy to sop up that bevvy as the sun comes up, then this is one of the best places to stumble into in all of London. 

Address: 176 Bishopsgate, London EC2M 4NQ

Website: polobar.co.uk

Read: Where to eat near Liverpool Street Station


River Cafe, Putney

No, we don’t mean Ruth Rogers and Rose Gray’s tribute to seasonal Italian cooking just up the road (though we’d love to try their version of fry-up, we have to admit). Instead, we’re talking about an unassuming train station cafe in Putney that’s dishing out some of the best greasy grub south of the Thames.

This River Cafe, which Putney residents are proud to call their own, is busy, affable and as cheap as the chips; the latter, by the way, are lovely stumpy things that really hit the spot. 

With its real-deal retro Formica tabletops and art nouveau wall tiles, River Cafe is a relic of a time gone by, and as you step out of the station into the caff, it’s like you’ve travelled back in time. The generously proportioned fry-up and a straightforward cup of milky tea will bring you right back to the here and now, though.

Address: 1A Station Approach, London SW6 3UH


E. Pellicci, Bethnal Green

While the fry up is a uniquely British thing, many of the best in London are actually served in Italian caffs. And perhaps the very best of all is found in Bethnal Green institution, E. Pellicci.

This vintage Art Deco workers’ cafe has been serving the local community for over a century and if you’re looking for a historic, independently run cafe in London to enjoy a cooked breakfast, you can’t do better than E. Pellicci. 

The late Anthony Bourdain once said that if you are in London and fancy a Full English, then this is the place to come. It was here he pointed out the startling, heart attack inducing qualities of a full eight-piece breakfast, as if he was the first to experience such a realisation (Tony, we’ve been living this shit for decades). 

By Matt Brown via Flickr

“This, terrifyingly enough, is what most Brits expect from a proper fry up,” he said. Yes, yes we do.

There are four fry up options on the menu – essentially classic meat, classic vegan, and larger versions of both – but it’s the ‘Have The Lot (Meat)’ that we come for; a gigantic fry up which may just be the biggest Full English in London. Because where fry-ups are concerned, it really is a case of ‘go big or go home’, we think.

The golden, giving hash browns are particularly delicious, and we’d always recommend going for the fried bread instead or toast here. Or both; why not have both?

Address: 332 Bethnal Grn Rd, London E2 0AG

Website: epellicci.co.uk


The Wolseley, Mayfair 

If you’re looking for a rather different, arguably more refined fry-up experience, then to the Wolseley you must head.  

This iconic all-day cafe-restaurant in London’s most expensive part of town offers an upmarket take on the Full English that still manages to tick all the usual boxes and fill all the usual holes, but with a little flourish and flair thrown in for good measure.  

Economically named ‘The English’, and clocking in at £23, you can enjoy all the delights that a traditional fry-up offers here, with carefully sourced sausages plump, the Lancashire black pudding pronounced in all the right places, and the scrambled eggs a level of indulgent not seen on the other entries on our list.

That’s not why the breakfast here commands a premium price, of course; it’s the experience you’re paying for, and that experience is one of classic food and seamless service, both served in a glorious setting, renowned for its jaw droppingly spectacular, grand interior – its monochrome geometric marble flooring and vaulted ceiling with chandeliers galore are things of beauty.

Having breakfast here is an experience you won’t forget and a wonderful way to start a day. 

IDEAL Tip: If you’re feeling greedy, order the fried haggis topped with duck eggs and whiskey sauce. It’s unbelievably good.

Address: 160 Piccadilly, St. James’s, London W1J 9EB

Website: thewolseley.com


Smiths Of Smithfield

Next up on our list is another London institution, Smiths of Smithfied. One of Farringdon’s most iconic sites, this grade II listed, four-floor restaurant was once a market house in London’s meatpacking district. 

Today, it’s arguably one of the best places to come for a proper fry-up in this part of town. The Full English comprises thick cut bacon, Cumberland sausage, flat mushroom, Stornoway black pudding, confit tomato, hash brown, eggs, beans and of course toast. Proud of their provenance, everything here is unapologetically British, and since you’re here for a fry-up, that’s no bad thing.

If you want to try something different from the traditional breakfast, their steak and eggs with duck fat hash browns is a beautiful plate. which sees rump steak, green tomatoes, duck fat hash browns, fried eggs.

Address: 67-77 Charterhouse St, London EC1M 6HJ

Website: smithsofsmithfield.co.uk


Mario’s, Kentish Town

This narrow (you’ll have to visit to see what we mean) Italian cafe situated in Kentish Town’s pretty pastel Kelly Street has been a firm favourite in the neighbourhood for over half a century.

Billing itself as ‘The real-deal, original friendly cafe’ and ‘not a hipster hangout, more of a “everybody welcome” kind of place’, (try saying that with a mouthful of Cumberlands), it was opened by Mario Snr. back in 1958.

Images via @marioscafe.com

Today, it remains a community hub, with local art exhibited on the walls and residents of Kelly Street and beyond congregating here to fuel themselves on the famous fry-up and have a good ol’ gossip. We’d move here just to be part of the gang!  

Address: 6 Kelly St, London NW1 8PH

Website: marioscafe.com


Maria’s Market Cafe, Borough 

Named after its now retired founder Maria Moruzzi, Maria’s Market is another London institution that’s been serving the good stuff to Borough and beyond for decades.

A must here order is ‘The Market Special’ which comes with the caffs famous bubble and squeak; it’s a delicious medley of potatoes and greens and has the mandatory burnt bits that every good bubble should. 

If you need breakfast on-the-go, then go for the ‘Breakfast in a Bap’, which comprises egg, bacon, sausage, bubble, beans, cheese and black pudding, all inside a soft, very large white roll.

While you’re in the neighbourhood, do check out nearby Terry’s Cafe, which was founded in the early 1980’s by a former Smithfield meat trader, and delivers the greasy goods with the same aplomb as Maria. 

Address: The Market Porter, 9 Stoney St, London SE1 9AA

Website: boroughmarket.org.uk


The Pavilion Cafe, Victoria Park

A fry up, in the middle of a park? Trust us; it works. 

Greasy spoon, this ain’t. The Pavilion Cafe is arguably one of the most beautiful places in the world to get stuck into a fry up, particularly one which uses organic produce to such nourishing effect. The sausages, supplied by acclaimed London butchers The Ginger Pig, are testament to the power of well-sourced produce, even in the most humble of meals. The homemade beans are a refreshing change from our old friend H. J. Heinz’s, too. They also do a mega egg muffin sandwich with the pleasing addition of bubble and squeak and goey grilled cheese.

Images via @pavilionbread.com
Image by Avid Hills

Alongside the traditional fry-up fare, you’ll also find some poised, precisely spiced Sri Lankan brunch options, which after this many Full English breakfasts in such quick succession, is a blessed relief, quite frankly!

Website: pavilionbread.com

Address: Victoria Park, Old Ford Rd., London E9 7DE, UK

And on that note, before resentment builds towards this most beloved of English institutions, we’re off for a well earned lie down!

Hotel Review: Jules Et Jim – The Ideal Place For A Love Story In Paris’s Trendiest Neighbourhood

For those in thrall to the seductive pull of Paris, a warning; not every love story has a happy ending. For every snatched kiss at the top of the Tower, another is interrupted with an uninvited selfie stick. For each waft of your partner’s Chanel, as you walk hand-in-hand along the Seine, an accompanying punctuation of the river’s own scent. Hell, even the Pont des Arts, Paris’ famous ‘love lock’ bridge, has started to collapse under the expectation of all those happily-ever-afters.

There is one area of Paris though, which seems to retain the city’s romantic magic and mystique. Marais, with its cobbled streets, medieval lanes and cooler than coxa bars and galleries, still sets the scene for many a love undisturbed and unrequited. After a day of exploration and imbibing, you need a place to give you that fairy tale finish. And unlike the film from which the hotel takes its name, Jules & Jim does just that.

IDEA

A hotel in the city’s hippest area, one which invokes the spirit of care-free, impulsive Paris with its name, sure has a lot to live up to. The bar is set high. You come expecting romance yet privacy, class yet understatement and just the right amount of boutique luxury. You leave with your needs met.

LOCATION

Jules & Jim is in the heart the Marais district, on a street full of leather goods shops. That intoxicating smell permeates the promenade, bringing elegance and gravitas to its surrounds. The streets of Marais have been left to their pre-revolution devices more than any other area of Paris. This, combined with the area’s bohemian vibe and LGBT heavy population leads to an untouched yet welcoming and very trendy feel throughout – just great in a city slowly bending to the will of its millions of visitors.

STYLE & CHARACTER

So, on to Jules & Jim itself. The entrance is funky in more ways than one; with a groovy appearance and strong smell of incense, it’s an arrival which assuages any fears of a hotel in homage to Hollywood. The theme is apparent immediately; stone, brick and wood is all unadorned and standing proudly very much in its naked state. The hotel knows it’s cool and needs no frippery, no displays of ostentation, to accentuate that fact. As their website states, their primary goal is one of ‘care, relaxation, kindness, politeness and simplicity’, and we couldn’t really describe our experience any more aptly than that.

As you move on through the hotel post check-in, you pass a lovely courtyard decorated with log piles; full of residents and visiting young drinkers in the evening. The cheer and chatter is very much in keeping with the bonhomie of the area.

HOTEL REVIEW: JULES ET JIM – THE IDEAL PLACE FOR A WEEKEND AWAY IN PARIS’ TRENDIEST NEIGHBOURHOOD
HOTEL REVIEW: JULES ET JIM – THE IDEAL PLACE FOR A WEEKEND AWAY IN PARIS’ TRENDIEST NEIGHBOURHOOD

ROOMS

The rooms are compact and well-appointed, which is exactly what one wants from a city-break joint from which to spring from each morning. The ceiling to floor window in the bathroom is a deal-breaker, bringing natural light we feared was lacking in the main room when first flinging open the door. The Molton Brown toiletries are indicative of the team’s thoughtful elegance, an attention to detail which sometimes goes unnoticed in larger, more standardised hotels. This lightness of touch is consistent, symbolic in the presence of two chairs. Yes, two! The solo seat in most hotel rooms is a point we always find slightly strange on our travels. The second is simply a marker of the understanding of comfort.

Speaking of comfort, nothing speaks louder volumes about the quality of the bed than almost missing breakfast. Job done, then.

HOTEL REVIEW: JULES ET JIM – THE IDEAL PLACE FOR A WEEKEND AWAY IN PARIS’ TRENDIEST NEIGHBOURHOOD
HOTEL REVIEW: JULES ET JIM – THE IDEAL PLACE FOR A WEEKEND AWAY IN PARIS’ TRENDIEST NEIGHBOURHOOD

FACILITIES

Paris is a city where you feel compelled to do a lot of walking and as such, a gym isn’t a necessity by any means. Jules & Jim has identified their niche, and which facilities are important to a hotel in the middle of Marais. The bar and shared art space, then, are consistent with the clientele. A hotel bar and gallery aren’t the first destination in mind for a drink with added fashion, but the influx of visitors to soak it all up is testament to Jules & Jim’s quality.

FOOD & DRINK

Breakfast is a spread of fresh fruit, pastries and a good range of juices; a Parisian breakfast, make no mistake. Coffee is pert and assertive (a nod to the sedative effects of that bed, perhaps). There’s also cheese and jam, oats, the rest. When you’ve got strolling planned and need to be light on your feet, it’s ideal. When you’ve got a lunch appointment with stuffing your face at Chartier, it’s a necessity.

HOTEL REVIEW: JULES ET JIM – THE IDEAL PLACE FOR A WEEKEND AWAY IN PARIS’ TRENDIEST NEIGHBOURHOOD
HOTEL REVIEW: JULES ET JIM – THE IDEAL PLACE FOR A WEEKEND AWAY IN PARIS’ TRENDIEST NEIGHBOURHOOD

WHY GO

Jules & Jim may have ended in death, but with the romance of the area, the sleek sophistication of the hotel, the bar seemingly made with courting in its one-track mind and rooms carefully composed for couples, the only demise you’re in danger of is the petite one.

Website: www.hoteljulesetjim.com

Address: 11 Rue des Gravilliers, 75003 Paris, France

Disclosure: IDEAL stayed as a guest of the hotel. However, all views are our own.

Restaurant SEO 101: Practical Tips To Improve Your Visibility On Google

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In today’s competitive food industry, search engine optimization (SEO) is essential for restaurants looking to attract local customers. Whether you’re after increased foot traffic or online orders, your visibility on Google is essential in increasing custom. Here’s how to improve yours.

Focus On Local SEO

82% of smartphone users use search engines to find local businesses, according to Uberall.

For UK restaurants, local SEO is crucial because 46% of all Google searches are looking for local information, and 88% of consumers who search for a local business on a mobile device visit or call within 24 hours, according to HubSpot.

Practical Tip: Claim & Optimise Your Google My Business (GMB) Listing 

Ensure your GMB profile is complete, with up-to-date information, business hours, and photos of your restaurant. Use relevant keywords in your GMB description such as “best fry up in London” or “authentic Bangladeshi restaurant in Manchester.”

Mobile Optimisation

A one-second delay in page load time can reduce mobile conversions by 20%, according to Think With Google.

With over 89% of all restaurant searches now happening on mobile, ensuring your website is mobile-friendly is essential. If your site doesn’t load fast or isn’t easy to navigate on smartphones, potential customers will quickly leave.

Practical Tip: Use Google’s Lighthouse Tool To Test Your Page

This tool can check if your site is optimised for mobile use. Make sure your menu, booking options, and contact details are easy to find and accessible from any device.

Optimise For Voice Search

According to BrainZ Digital, “By 2024, 75% of UK households are expected to own smart speakers like Amazon’s Alexa or Google Home. Optimizing for voice search is a forward-looking strategy for UK food shops.”

Voice search is rapidly growing, especially for local queries. 55% of teenagers and 41% of adults use voice search daily, and a large portion of these searches are for local businesses like restaurants, as Synup reports.

Practical Tip: Use Conversational Keywords

Voice searches often involve more natural language, so incorporate phrases that sound conversational. For example, instead of just “pizza restaurant Bristol,” use “Where can I find the best pizza restaurant in Bristol?

Read: 7 steps to perform voice search optimisation for your content

Leverage Online Reviews

50% trust reviews as much as personal recommendations, as BrightLocal reports.

Online reviews are a powerful ranking factor for local SEO. Restaurants with high ratings and consistent reviews tend to appear higher in search results. According to BrightLocal, 87% of consumers read online reviews for local businesses.

Practical Tip: Encourage Customers To Leave Reviews

Offer a small incentive, such as a discount on their next meal, for leaving a review on Google or TripAdvisor. Also, always respond to reviews, both positive and negative, to show you care about customer feedback.

Create High-Quality Content

Content marketing generates 3x more leads than traditional marketing methods, and restaurants that blog regularly see an increase in traffic and bookings, according to Review 42.

Content marketing helps you target specific keywords and provide value to potential customers. However, this doesn’t just mean writing blogs; it can include videos, recipes, or even guides to local food events.

Practical Tip: Create ‘Ultimate Guides’

Ultimate guides can generate prestige, authority and traffic. For example, “The Ultimate Guide to Vegetarian Food in Bath” could attract local vegans searching for restaurant recommendations. Use local keywords and optimise your posts with helpful headings, lists, and images.

Read: Where to eat the best vegetarian food in Bath

Optimise For “Near Me” Searches

Google searches for “near me” have grown by 500% in the last few years.

Many users search for restaurants using phrases like “near me,” especially from mobile devices. In fact, 76% of people who conduct a local mobile search visit a related business within 24 hours, with 28% of those visits resulting in a purchase.

Practical Tip: Include “Near Me” Keywords in Your Content 

Sprinkle location-specific keywords across your website. Phrases like “best fish and chips near me” or “coffee shop near me in Leeds” should be naturally integrated into your content, headings, and meta descriptions. That word ‘naturally’ is absolutely essential here, mind.

Utilise Social Media For SEO

Instagram has over 2 billion users, and food-related posts make up a large chunk of its content, according to Omnicore.

Social media can indirectly improve SEO by driving traffic to your site and boosting engagement. More than 75% of consumers have intended to make a purchase based on a social media post.

Practical Tip: Post Regularly on Instagram and Facebook

Share high-quality images of your dishes, promote special offers, and use geo-tags and hashtags like #LondonEats or #ManchesterFoodie to increase visibility.

Optimise Your Menu For SEO

Websites using structured data see a 30% increase in click-through rates (CTR), according to Search Engine Land.

Menu optimisation is often overlooked, but search engines can’t read images of your menu. Ensure your menu is text-based, and use relevant keywords for the dishes you serve.

Practical Tip: Use Structured Data for Menus

Implement schema markup (structured data) on your menu to help search engines understand your offerings better. This can result in rich snippets in search results, showcasing your menu items, prices, and reviews.

Build Local Citations

Research by Bright Local suggests that 93% of consumers are frustrated by incorrect information on online directories, and 80% say they will lose trust due to inconsistent contact details. 

Local citations are mentions of your restaurant’s name, address, and phone number (NAP) on other websites, such as local directories or review sites. Consistent citations boost your local SEO rankings.

Practical Tip: List Your Restaurant in Online Directories

Ensure your NAP is consistent across platforms like Yelp, TripAdvisor, OpenTable, and local UK food blogs.

And with that, let’s instead read about the interesting part of restaurants – the food! Check out our guide to the best value set lunches in Mayfair for some light relief from the above.

Hotel Review: Anantara Riverside, Bangkok

Looking for luxury in Bangkok? It’s not hard to find; all you need to do is look up. The capital is full of city-defining skyscrapers, many of which are home to luxury hotels. These perfectly cosmopolitan lodgings offer guests a world of indulgence, complete with panoramic views where patrons can soak up the city below, all with the rarified air of feeling like you’re floating dozens of floors above street level.

Sky-high hotels know how to make their guests feel on top of the world and use their dizzy heights to add that extra wow factor. Unless you suffer from vertigo, elevator-inspired claustrophobia or are simply don’t enjoy being high, there’s little reason not to stay in a skyscraper hotel in Thailand’s capital.

There is one reason not to – to feel pure, actual escapism from – whilst in – the city. Although we love staying in the heart of Bangkok, which is where these skyscraper hotels can usually be found, sometimes it’s nice to lay your hat somewhere that isn’t in the midst of traffic and towering buildings. A peaceful place that’s elegant and warm. Somewhere open and airy, that’s equally as impressive as a gravity-defying skyscraper, yet quieter and perhaps a little more unique. 

Enter Anantara Riverside Resort. Bangkok’s only low-rise 5-star hotel in a sea of skyscrapers, the resort stands out. If you’re looking for a beautiful hotel in an idyllic location that’s low slung, laid back but luxury nonetheless, then the Anantara is a good bet. Sitting pretty on the Thonburi side of Bangkok’s Chao Phraya river, Anantara’s location feels accessible yet lovingly isolated from the rest of the city.  

Don’t be put off by the hotel’s location “across the other side of the river”. In fact, this position is very much a plus point in the Anatara’s favour, perfectly poised for guests to experience the city by boat – which is the ideal way to get around Bangkok and see the sights in quintessential fashion. What’s not to love?

Read on for our full hotel review of the Anatara Riverside in Bangkok….

Location

Situated on the west shore of Bangkok’s Chao Phraya River, on the edge of Bangkok’s business district, the Anatara’s position differentiates the hotel from others in the Sathorn area, and it’s all the better for it. The quiet location is a welcome escape from the madness of the city, but close enough to the bustle and excitement of attractions (like Asiatique opposite and the monumental Wat Arun a little further up the river) that you still feel part of it.

Although there is no skytrain stop within easy walking distance of the hotel, getting to and from the Anantara is easy. For public transport, the nearest BTS Skytrain station is Charoennakorn Station (ICONSIAM) which can be reached by taxi within 7 minutes. There’s also a free shuttle boat which runs from the hotel to the central hub BTS stop of Saphan Taksin, from 8am to 11.15pm. From here you can hop on a Chao Phraya tourist boat and glide on up the river to a whole host of Bangkok’s main attractions. Honestly, a ride up the river is a tourist attraction in itself, taking in all of those sites at a cerebral, almost celestial pace. 

Alternatively, you can catch the skytain at Saphan Taksin to take yourself further into the heart of modern Bangkok, Sukhumvit, putting a firm end to any perceived obstacle of being on the “the other side”. 

Indeed, the Anantara doesn’t take its riverside location for granted, and it’s good to know that the hotel sends a small boat out everyday to clean rubbish from the river.

In terms of immediate amenities, there’s a little Riverside Plaza adjacent to the hotel. Home to a 7/11 (stock up on a bottle of Pocari Sweat if you’re exploring all day – it’s the ultimate rehydrater and rejunivator) and a pharmacy, it’s a good place to have near. Several restaurants occupy this little plaza too, though most are a little uninspiring, especially when you consider the Anantara’s proximity to a different shopping mall, the absolute juggernaut ICONSIAM, which real Bangkok-heads know serves up some of the best food in the city. Here you’ll find gorgeous bowls of khao soi from famed Chiang Mai institution Khao Soi Lamduan and som tam from Jae Dang Sam Yan. For a sit-down meal, much talked about Bann Ice is one of the finest purveyors of Southern Thai food in the city.

Charoen Nakhon Road itself is lined with small shophouses. Before you get to ICONSIAM, you’ll find Khao Soi Ni Kala serving up excellent food from Northern Thailand, and Je Ju Noodle which serves up some of the best yen ta fo noodles (the much-loved, pink-hued noodle soup) in the city. Lovely stuff.

The Welcome 

On first impressions, the sprawling lobby has a slight shopping mall feel to it. But look past this and you’ll begin to notice that the hotel has an elegant, old-world charm. Breathe in and there’s the wonderful aroma of exotic flowers. A beautiful water feature creates a peaceful atmosphere both visually and aurally, and, in a nod to Thai sunak, sculptures of Thai elephants frolic in a central water feature that’s made to look like a lily pond. We can almost imagine Moo Deng in here, having a wonderfully frivolous time. 

Intricate teakwood carvings abound and marble floors gleam. The warm, jasmine-scented welcome and the sight of the tropical garden just beyond the lobby’s expansive windows all set the tone for a stay that promises both relaxation and luxury.

Character & Style 

The hotel peacefully sits amidst 11 acres of lush tropical gardens, offering a refreshing escape from the frenetic pace of Thailand’s capital. The whole resort is imbued with classic Thai aesthetics, from the giant mural of traditional Thai life close to the entrance and huge antique urns that stand tall and proud in the lobby, all the way to the charming elephant sculptures scattered throughout the property. These touches of Thai culture give the resort a distinctly local feel. 

The guest rooms are spread across three low-rise buildings with traditional sloped Thai roofs. The grounds themselves are stunning with an abundance of tropical plants and gorgeous palm trees. The sprawling lagoon-style pool, surrounded by this verdant foliage and swaying palms, is a focal point for relaxation. At night the paths are illuminated and when coupled with the twinkling city lights across the river, it makes for one breathtaking view. 

Those sweeping views of the river give discerning travellers good reason to choose the Anantara – breathtaking and so easy to get lost, watching all the boats go by. You just can’t beat the sunset here. Witnessing day become night from the edge of the Anantara’s pier is something that will stay with you forever, with an almost irresistible pull from the wider city beckoning you into a balmy night in Bangkok.

Rooms

The resort boasts 281 guestrooms and 95 suites, each meticulously designed to reflect a harmonious blend of contemporary comfort and Thai heritage. 

Our deluxe river view room was dreamy. Full of deep colours, rich textures and dark wooden furnishings, distinctively Thai elements reminded you exactly where you were, from the pictures of Thai temples behind the bed and the rare, reddish makha wooden flooring, all the way to the etched inscriptions around the window. 

The bed, fitted out with sumptuously soft Thai silk linen, was supremely comfortable, and the room’s private balcony offered a sweeping vista of the Chao Phraya, where the gentle hum of riverboats added a rhythmic charm to the serene setting – it was enough to rock you to sleep, quite frankly. Waking up to the already active Chao Phraya and starting the day with a freshly brewed cup of coffee is – was, will be – a moment to cherish.  

Each room comes with a ‘Handy’; a free smartphone device that allows guests to make unlimited local and international calls – a nice touch. However, dare we say, the most impressive thing about the room may be the elephant towel art, courtesy of the talented cleaning team. Just how do they get those trunks so erect?

Facilities

Let’s talk about the little things that really sing ‘luxury’ here. You won’t want for refreshments; the pool has a swim-up bar and the sunbeds are blessed with a call-for-service button where you can order drinks and snacks right to your lounger. Need we say more?  

For those seeking rejuvenation, the Anantara Spa offers a range of treatments that blend ancient Thai techniques with modern wellness practices. Fitness enthusiasts will appreciate the well-equipped gym and the array of on-site activities, from Muay Thai boxing classes to yoga sessions by the river. 

You can even join the imitable Khun Waiyawit (better known as the Klong Guru) on a leisurely tour of the city’s canals via longtail boat, directly from outside the Anatara. Khun Waiyawit grew up around the city’s waterways and knows the intricate maze of canals like the back of his hand. Exploring this side of the city and seeing the traditional stilt house communities is to experience an older, more traditional side of Bangkok. The hotel also has a string of so-called Streetwise Gurus that are ready to take you to some of the best street food joints in the capital

One of the best things we did at the Anantara was join the organised dinner cruise along the historic river. Whilst the sun set and night fell on the city, we dined on a five course-menu curated by executive chef Phongthorn, all to be enjoyed as you pass famous landmarks such as the Grand Palace and Wat Arun. If you’re a morning person, there’s also the Dawn Voyage available every weekend. Starting at 8am, it sheds yet another different light on this most captivating of cities. 

Food & Drink 

The buffet breakfast at Anantara’s ‘Market’ is wonderful. Here you can begin your day overlooking the river, enjoying the gorgeous view. The breakfast mango smoothies are particularly addictive during mango season (from late March to July). Filter coffee is available, of course, but if you want a really good coffee, often lacking at buffet breakfasts, then head to Mocha and Muffins inside the resort complex. 

Bangkok is home to some of the best restaurants and street-food stalls in the world, so there’s every reason to venture beyond the hotel for your meals. However, if you’re too exhausted to go out after a day of sightseeing, the hotel offers a diverse range of dining options (about as many you can count on two hands) to cater for all tastes. 

If the craving for Western food hits, Italian Brio serves a great menu of pizza and pasta – though it should be said, as an aside, that Bangkok is home to some of the best pizzerias in Asia. There’s Trader Vics here too, offering ‘Pacific Rim Cuisine’ and home to Bangkok’s only Chinese wood fired oven. We must say that the signature Trader Vic’s Mai Tai cocktail isn’t half bad. Also on site, the Japanese Teppanyaki house Benihana is every bit as theatrical as it is culinarily impressive.

There’s also the Riverside Terrace, where guests can indulge in a torch-lit seafood barbecue buffet while enjoying traditional Thai dance performances, all against the backdrop of the river.

The standout place for us, though, is the Longtail cocktail bar – it’s a great alfresco spot serving up Thai craft beer and cocktails that use local ingredients to great effect. Our favourite thing to drink here was the ‘Chao Phraya’ (no, we were not taking sips out of the river), where rum is mixed with fermented rice puree and cha-pu syrup made of herbs that grow along the river. It’s all served in a bamboo vessel – a traditional way of transporting liquids in Thai culture. They also serve up some great Thai drinking snacks like the sticky, fermented pork sausage, sai grok, and the beloved Thai minced meat salad, laab.

Why Stay? 

Known as the ‘River of Kings’, the Chao Phraya is a vital artery of Bangkok, and staying at the Anantara Riverside places guests right at the heart of it. When it’s time to replenish and relax in the midst of this juggernaut of a city, you can rely on the Anantara Riverside to help. Everything about the hotel seems to have been designed with relaxation in mind. As cliched as it sounds, the phrase ‘urban oasis’ springs to mind. 

Website: anantara.com

Address: 257/1-3 Charoennakorn Road Samrae Thon Buri, Bangkok 10600, Thailand

IDEAL Magazine stayed as a guest of the hotel

How To Complain Effectively About Just About Anything

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We’ve all been there: the restaurant order that arrives stone cold, the delivery that never materialises, or the service that falls spectacularly short of expectations. Yet many of us suffer in silence, accepting poor treatment with a polite smile and a muttered “never mind.” But here’s the thing – complaining, when done properly, isn’t just about venting your frustrations. It’s a powerful tool for getting results, improving services, and standing up for yourself with grace and effectiveness.

Start With The Right Mindset

Before you launch into battle mode, take a step back and reframe your approach. You’re not attacking a person; you’re addressing a problem that needs solving. The person on the other end of your complaint likely didn’t personally sabotage your experience – they’re there to help, even if they don’t immediately seem like it.

Think of yourself as a collaborative problem-solver rather than an adversary. This mental shift will transform your tone, your language, and ultimately, your results. People respond far better to someone seeking a solution than someone looking for a fight.

Do Your Homework First

Never complain empty-handed. Before making contact, gather all relevant information: receipts, order numbers, correspondence, photographs, and timelines. The more organised and factual your approach, the more seriously you’ll be taken.

Research the company’s policies, guarantees, and standard procedures. Check their website for complaint procedures, escalation routes, and contact details for different departments. This preparation shows you’re serious and makes it harder for staff to fob you off with excuses.

Choose Your Channel Wisely

Not all complaints are created equal, and neither are the channels for making them. For simple issues – a wrong coffee order or a delayed train – speaking directly to staff on the spot often yields immediate results. For more complex problems, written communication provides a paper trail and forces you to articulate your concerns clearly.

Social media has revolutionised complaining, with many companies now maintaining dedicated customer service teams on Twitter and Facebook. A well-crafted public tweet can work wonders, but use this power responsibly. Public shaming should be a last resort, not your opening gambit.

Read: Your guide to avoiding travel disruption before it happens

Master The Art Of Tone

Your tone sets the entire trajectory of the interaction. Start polite but firm, and always address people by name when possible. “Hello Sarah, I hope you’re having a good day” goes much further than “Right, I’ve got a problem.”

Avoid accusatory language like “you people always” or “this is ridiculous.” Instead, focus on the specific issue and its impact on you. “I’m disappointed because…” or “I was surprised to find…” convey your feelings without putting the recipient on the defensive.

Be Specific & Solution-Focused

Vague complaints get vague responses. Instead of “your service is rubbish,” explain exactly what went wrong, when it happened, and how it affected you. Then – and this is crucial – suggest realistic solutions.

“I ordered a medium steak but received one that was well-done. Could we please get this corrected?” is infinitely more effective than “This steak is completely wrong and ruins my entire evening.”

Know When To Escalate

Sometimes your first point of contact simply cannot or will not help. Don’t waste time flogging a dead horse. Politely ask to speak to a supervisor, request the complaint be escalated, or find alternative contact methods.

For persistent issues with significant impact – particularly those involving professional services where standards have clearly been breached – you might need to consider more formal routes. In extreme cases involving professional misconduct, seeking advice from professional negligence solicitors can provide clarity on your options and the strength of your position.

Use The Power Of Documentation

Keep meticulous records of every interaction. Note the date, time, person you spoke to, and outcome of each conversation. This documentation serves multiple purposes: it helps you track progress, provides evidence if you need to escalate, and demonstrates to companies that you’re serious and organised.

Follow up written complaints if you don’t receive a response within a reasonable timeframe – usually seven to fourteen days. A simple “I’m following up on my complaint from [date]” email often prompts action from companies that thought you might simply give up.

Know Your Rights & Use Them

Familiarise yourself with consumer protection laws, industry standards, and company policies. In the UK, consumer rights are robust, and knowing phrases like “not fit for purpose” or “reasonable expectation” can add weight to your complaint.

Many industries have ombudsman services – independent bodies that can investigate complaints when companies fail to resolve them satisfactorily. The Financial Ombudsman, Property Ombudsman, and numerous others offer free dispute resolution services.

Time It Right

When you complain matters as much as how you complain. Avoid calling customer service lines during peak hours when staff are rushed and stressed. Mid-morning on weekdays often yields better results than Friday evenings or Monday mornings.

Similarly, don’t complain in the heat of the moment when you’re angry and likely to say something unhelpful. Take time to cool down and formulate your approach strategically.

Make It Easy For Them To Help You

The person handling your complaint wants to resolve it quickly and move on to the next issue. Make their job easier by being clear about what you want, providing all necessary information upfront, and being reasonable in your expectations.

If you’re seeking compensation, be realistic. Asking for a full refund because your soup was slightly cold is unreasonable, but requesting a replacement meal or discount on your bill is perfectly fair.

Follow Through Gracefully

When a company resolves your complaint satisfactorily, acknowledge their efforts. A simple “thank you for sorting this out” or positive review mentioning how well they handled your issue builds goodwill and encourages good service for future customers.

If they exceed your expectations in putting things right, consider sharing your positive experience as publicly as you shared your initial complaint.

Read: How to handle a dispute with your neighbour calmly

When To Walk Away

Sometimes, despite your best efforts, a complaint simply won’t be resolved to your satisfaction. Know when to cut your losses and take your custom elsewhere. Life’s too short to spend it battling companies that clearly don’t value your business.

However, before walking away completely, consider whether the issue warrants reporting to relevant authorities, industry bodies, or review platforms to warn other consumers.

The Long Game

Effective complaining isn’t just about getting immediate satisfaction – it’s about contributing to better standards across the board. When you complain thoughtfully and constructively, you’re not just solving your own problem; you’re potentially improving the experience for countless future customers.

Companies genuinely want feedback, even when it’s critical, because it helps them improve. Your complaint might highlight a training need, reveal a flawed process, or identify a recurring problem that needs addressing at a systemic level.

Remember, complaining effectively is a skill like any other – it improves with practice. Start with smaller issues to build your confidence before tackling larger problems. Soon, you’ll find that standing up for yourself comes naturally, and you’ll rarely accept substandard service again.

The next time something goes wrong, don’t suffer in silence or explode in anger. Take a deep breath, gather your facts, and complain like the articulate, reasonable person you are. You might be surprised by just how effective a well-crafted complaint can be.