It’s in times of strife and challenge that businesses show their true colours. In recent weeks, as the coronavirus crisis has worsened, there have been a raft of stories concerning companies who have sold their employees out, continuing to value profit and self preservation over public health.
On the flipside, some brands, independents and people in the public eye have revealed themselves to be hugely charitable, compassionate people. And we all need some feel good stories right about now, hey? With that in mind, let’s celebrate the good guys; here are 5 things we’re into this week, 23.03.20.
FULLERS
When this thing’s all over and pub doors are flung back open, it’s to a Fullers we’re heading. Whilst some famous boozers continue to act deplorably, Chiswick based brewery Fullers have informed tenants that they are cancelling (not postponing) all commercial rent for all tenanted pubs until things improve. Now, that’s leadership.
Let’s make sure that the good guys are remembered when we step out for that first celebratory pint later down the line. Until then, Fullers’ flagship beer, London Pride, is available in supermarkets. We’ll drink to that!
GG HOSPITALITY
Former Manchester United and England defender Gary Neville has been the voice of reason for quite some time now; from his seat in the Sky Sports studio he held the Prime Minister to account on his effect on racism in football far more eloquently than most of the UK’s journalists. During the coronavirus crisis, he’s kept his two Manchester hotels, Hotel Football and The Stock Exchange, open for NHS staff to stay in free of charge.
His hospitality company GG Hospitality also own the restaurant The Bull & Bear alongside chef and national treasure Tom Kerridge. For a celebratory meal when lockdown life is lifted, we’ll be heading north, to eat the restaurant’s signature mushroom risotto. We know where we’ll be staying to sleep off our food coma afterwards.
BREW DOG
*hmm, this didn’t age well*
Another brewery? Surely not! We’re already a little squiffy from the London Pride. But Brewdog deserve some celebration, too. Whilst they used to be known for slightly irritating marketing stunts – like producing the word’s strongest beer, at 55% ABV, and selling it for £700 – they’re currently in the spotlight for more altruistic reasons.
Last week, they began producing their own alcohol based hand sanitiser which will be available, free of charge, to those in need shortly. PR stunt or otherwise, this switching of production to giveaways is generous. We’ll pay them back by getting in a few Punk IPAs when we’re allowed to go to the off licence.
D JONES QUALITY BUTCHER
Though we’re yet to try butcher David Jones’ rib of beef or lamb neck fillets (his shop is in Dewsbury, West Yorkshire), we’ve heard plenty about his charitable compassion for his community. The kind hearted butcher regularly donates meat parcels to families in need, and the great man recently announced that during the coronavirus crisis, he was going to donate all profits from his butchers back to helping the community get through this. Not all heros wear capes. Some, in fact, wear butcher’s aprons.
TIMPSON’S
Locksmith, watch repair and general highstreet fixers Timpson’s have played a blinder thus far during the crisis. Though they’ve had to close all 2150 of their shops, all colleagues (their words, though we think it’s a lovely linguistic touch) of the company will remain on full pay. They’d already donated their office car park to staff at Wythenshawe Hospital, simply saying ‘they need it more than us’. Lovely stuff.
Such positive vibes shouldn’t come as a surprise. Director James Timpson is known as an all round good guy and the company Timpsons is well regarded within communities for helping unemployed people with free dry cleaning for job interviews, and giving opportunities to ex-prisoners to get back into work.
It’s behaviour like this which is hugely reassuring during times of crisis. We hope this spirit of generosity continues long after normal service resumes in the UK.
Alice Cooper, you prophetic bastard. Though school may not be out forever, it certainly feels that way right now, with months of domestic b…(editor, what’s the opposite of ‘bliss’?) stretching ahead of us. For those with teenagers, the magnitude of this may not have set in yet.
Parents will need to find a way to juggle their workload, keep a happy household running, as well as provide home schooling, entertainment and childcare for their kids. Is this David Cameron’s vision for a big society being realised? Idiot. Fortunately, there are things you can do to lighten the load just a little during this tough time. With that in mind, we’ve teamed up with Nicola Anderson, Head of Customer Support at leading online tutoring service MyTutor, to bring you these; our 6 IDEAL tips on homeschooling, entertaining and staying sane with teenagers during a lockdown.
MAKE SURE YOU AND YOUR CHILD HAVE A DESIGNATED SPACE TO WORK
Set up a desk in a quiet corner of the house where your child can keep their laptop, textbooks and notes – they’ll find it much easier to focus and the rest of the family can continue life as normal around them. As schools would normally provide things like flashcards, exercise books and planners, it may be worth preparing some creative stimuli in order to keep them interested and occupied. Such a designated space with the usual equipment will proceedings with a sense of normality; much needed for effective work during this tough time. The same goes for you and setting up your IDEAL home office space!
SET GOOD HABITS AROUND PHONE USE AND HAVE HONEST CONVERSATIONS
Teens spend a lot of time on apps speaking with their friends anyway – and isolation will only increase their desire to communicate socially when in lockdown. That’s fine and to an extent should be encouraged. While some communication will be positive for their mental health, the opposite is true when social media is overused, fueling feelings of isolation, anxiety and FOMO. You’ll need to set some ground rules for how – and how often – phones are used during the day and make sure to have honest conversations with them about their mood and outlook. Encourage that openness and a safe space to talk.
ORGANISE YOUR DAY
Without the structure of a work or school day, and without the engagement of peers, motivation and energy can take a nosedive. Create a timetable that’ll work for both you and your child, covering their subjects and your own workload, too. Everyone needs a little routine here to stop days sliding into Netflix binges and endless app scrolling, so divide up periods of work and study with active breaks. Make sure that you and your child keep active, go outside, eat meals together at the appropriate times and have offline conversations with your actual voices.
HAVE SOME GO-TO RESOURCES LINED UP
You’re likely to run into situations where your child doesn’t understand some of their course content and you’re unable to help. When this occurs, having some resources ready is wise. Look up the specifications for the subjects your child is studying from the relevant exam boards and bookmark any online resources that can help you out. Save My Exams and S-cool are two handy sites for this. Though it might be tempting, don’t try to blag your way through homeschooling if you don’t have all the answers. ‘Fess up, and endeavour to find solutions together.
LOOK FOR ONLINE SUPPORT
Self-study is an incredibly hard skill to master and secondary school pupils may struggle without someone actively explaining concepts to them. If you feel unable to help your child study while also dealing with your own workload, it’s worth considering an online tutor (who may well be in need to work during this tough time, too) who can help your child fill in any gaps in their knowledge.
Online lessons are like having a face-to-face skype call with a tutor but with an interactive whiteboard on the screen too, so students can upload documents and make notes. A tutor can keep students on track with the syllabus and give them a much-needed boost of confidence in what is a confusing and challenging time.
KEEP AN EYE OUT FOR MENTAL HEALTH ISSUES
If you have to homeschool your child, don’t panic. We’re more set-up than ever before to manage a situation like this. Remember, lots of parents (about 50,000!) choose to homeschool their kids regardless of Coronavirus. What is important is to look out for signs that your child isn’t coping mentally with a home set-up or the drastic change in their everyday routine. Despondency and withdrawal or anger and higher-than-usual levels of irritability can all point to stress. There are lots of great services you can call on for support such as Kooth and YoungMinds. Don’t do this thing alone!
Ideal for those looking to bring the outside in during self isolation.
While we wait for something – anything – from the government, in the form of guidance or protection, the majority of us are going to be working from home for the foreseeable future. With more of us sitting indoors, unable to frolic through fields of wheat, now is the time to bring the outdoors in. Not only have plants been an extremely popular interior décor trend of late, perfect for lifting the spirits, but they’ve also been shown to lift the atmosphere, too. Blessed with the ability to improve the quality of indoor air, scientists at Nasa have said:
“Plant roots and their associated microorganisms then destroy the pathogenic viruses, bacteria, and the organic chemicals, eventually converting all of these air pollutants into new plant tissue.”
With that in mind, we’ve teamed up with online plant purveyors OnBuy.com to bring you these 5 of the best air purifying plants for your home office, IDEAL for those looking to bring the outside in during self isolation.
ALOE VERA
The popularity of Aloe Vera has never been higher, with 608,610 green fingered Googlers looking to get their hands on the plant every month in the UK. This succulent is a known air purifier, as well as having antioxidant and antibacterial properties. So, if you’re looking to purify the air within your home, this is the perfect plant, as Aloe Vera removes toxins and provides you with a clear, fresh space to live in.
CHRYSANTHEMUMS
NASA’s study revealed that chrysanthemums are able to absorb 53% of chemicals like Benzene – a carcinogenic substance found in products like paint, detergents and varnish removers – from the air. Aside from cracking a window, then, the ‘pot mum’ is your cleanest, clearest route to a fresher indoor atmosphere. Not only an air purifier, according to the ancient art of Feng Shui, Chrysanthemums also bring happiness and laughter to the house. And we could all use a smile in these tough times, right?
SPIDER PLANT
Arachnophobics, fear not; you won’t find any creeping and crawling here. Spider plants have massively increased in popularity over the last 5 years as a house plant and are free of fangs, eight legs, and all the terrifying connotations of their namesakes. Not only are spider plants trendy, but they’re also known to purify the air too, being great carbon monoxide absorbers. City dwellers in self imposed lock down for the coming months, take note.
FICUS
The Ficus tree, also known as fig trees, can bring the outdoors in if you’re looking to breathe life, productivity, and nature into your home office. The most popular type is the Weeping Fig which, despite its name, is an elegant looking plant. What’s more, this group of ‘trees’ is great at purifying certain chemicals in the indoor atmosphere and is able to remove around 47.4% of chemicals like formaldehyde. Drink in that clean air!
PEACE LILY
The beautiful peace lily is the 4th most searched indoor plant for those wanting to purify the air, with 74,410 searches carried out a month. Studies have shown this plant to be one of the most effective at purifying air, even more so than the hallowed Aloe Vera.
Whilst Aloe Vera is able to remove chemicals like benzene and formaldehyde, it’s actually not as effective as the Peace Lily in cleaning the air of trichloroethylene and ammonia. These plants are great for keeping in the bathroom too, as they help curb mildew. Is there anything they can’t do?
Now you’ve turned your home office into a botanical garden, you’ll need to take care of all that new foliage. Check out our beginner’s tips on looking after your houseplants and keep things verdant, vibrant and full of verve.
Stay safe and inside guys. We’ll see you on the other side for a cracking knees up.
A whole new vocabulary has emerged. Suddenly, we’re talking about flattening the curve, self isolating, and 21 seconds hasn’t seen such pertinence since So Solid Crew did their thing. Anyway, perhaps the most important term to take to heart currently is ‘social distancing’. If we’re to beat this thing, we need to stay home, away from friends and family members.
Suddenly, you find yourself on your sofa with some serious time on your hands. On one of those hands, it’s a dream scenario; you can binge Netflix, write that novel and practice self love into oblivion. But on the other, it’s a long stretch of anxiety, press ups and boredom.
It’s best to keep busy and active, then, to stave off the cabin fever. We’ve teamed up with Holidu, the search engine for holiday rentals, to bring you this quarantine survival guide; our 7 IDEAL tips on fighting off boredom during Coronavirus lockdown.
ESCAPE INTO TRAVEL TV
Escapism will have to take ever more imaginative forms during this tough time. Travelling is very much off the agenda, and it’s hard to plan ahead with any precision either. For now, the joy of discovering new cultures is going to be confined to our screens. On Netflix there are quite a few travel-related movies and documentaries to be found; Expedition Happiness, Tales by Night, Our Planet, Wild, Elsewhere, Alone in Africa, to name but a few. We particularly love both Parts Unknown and No Reservations by the late, great Anthony Bourdain, who shows a compassionate touch exploring the world through its food.
If you’re really missing the social aspect of ‘movie night’, Netflix have a ‘party’ feature hosting virtual hangouts, enabling a group of friends or family to watch a show simultaneously and interact via its chat feature. And during this time, it’s as close to the real thing as we’re going to get.
SET UP AN INDOOR PICNIC
Alfresco dining is already a distant memory, but that doesn’t mean you can’t enjoy your meals in the loose and leisurely style of an outdoor picnic. Replicate those hazy summer days by spreading out a rug on the living room floor (or in your garden, if you’re lucky enough to have one) and preparing a delicious picnic. This creates a different atmosphere than at the dinner table and is guaranteed to have the kids entertained.
If you want to go the extra mile for the little ones, why not set up a tent in the living room? A few cans and your Glastonbury playlist are optional extras, of course.
UPDATE YOUR TRAVEL BUCKET LIST
We all need something to look forward to when this thing’s over, right? Just because we can’t travel right now doesn’t mean we can’t keep the wanderlust alive. You could start penning your dream trip’s itinerary in anticipation of freedom, and even make an effort at learning the language of your destination, researching the cultural hotspots or maybe reading through online travel blogs to determine your perfect itinerary. Some light at the end of the tunnel, for sure.
LEARN A LITTLE
Whilst this is going to be a really difficult time, and both self and community care is the priority, if you do feel the urge to engage in a spot of self improvement, too, then that’s great. There are loads of free online courses out there, primed and ready to get you educated on a new subject or adept at a new skill.
The Open University are offering thousands of free courses and interactive videos in everything from Sports Psychology to Politics, from Law to Languages and more. If that wasn’t enough to satisfy your insatiable appetite for academia, Harvard University also have a catalogue of great, coin-free courses on offer, too. Some of them are properly, thrillingly esoteric; three week immersive course on Stravinsky’s Rite of Spring: Modernism, Ballet, and Riots, anyone?
DECLUTTER AND REDECORATE YOUR HOUSE
We’re all guilty of hoarding items over the years (no, not toilet roll) and never getting around to really sorting them all out. Now that you’re sitting at home more than usual, you might find yourself getting tired of your room arrangement quickly and wanting to breathe fresh life into domestic proceedings. Perhaps the coming weeks or months represent the ideal time to declutter and decorate. It’s good to keep busy, hey?
MASTER YOUR OWN COCKTAILS
Now that bars and restaurants are closing, if you’re after your beloved Caipirinha or a pick me up from an Espresso Martini, you’re going to have to take matters into your own hands. Find the recipes online and create your own cocktail bar from the comfort of your own home. Just don’t let that drinking get out of hand with no one around to judge you.
KEEP FIT AT HOME
As if motivating ourselves to actually use our gym memberships wasn’t enough, now we’re solitarily confined, staying in shape might seem like the last thing on our minds. But it’s important to keep fit and healthy in this trying time, both for your physical and mental wellbeing.
If you are struggling to motivate yourself, fear not; there are plenty of apps, online resources and YouTube channels providing you with all you need to do your favourite exercises at home. Take part in the 30 day yoga challenge online or subscribe to an affordable fitness app like Shreddy, which has a home workout option, and comes complete with video tutorials and meal plans to guide you through your fitness journey.
Hey you! You look fed up. Down. A little worn out by life’s daily grind. Are you not feeling fulfilled by your current lifestyle? Do you find yourself feeling dissatisfied with your lot in life? Well, if it puts things in perspective, you’re not alone. A recent survey by the Office for National Statistics found that Brits are feeling ‘far less satisfied with life’ in 2020. Don’t be a number; break free, think big, take back control and start over, with these 5 simple ways to live life to the fullest.
FIND PLEASURE IN THE SIMPLE THINGS
One of the easiest ways to live a happier life is to live a more simple one. So many of us are guilty of over-analysing every facet of our lives, comparing and contrasting with those around us and on our social media feeds, and complicating our approach to life accordingly.
However, for the most part, life is best lived in a straightforward, refined way. Seek solace in the little things; it could be as simple as finding things to do this weekend which make you happy, or endeavouring to make your morning coffee to the best of your ability…by focusing on the little details of life, the bigger picture becomes clearer, too.
SMOKING BIG, ROLLIN’ SOLO
Many people feel like if they’re not in a relationship, they’re not living their life to its fullest potential. FOMO never burned brighter than in the single person’s head, imagining the greener grass of being coupled up.
Don’t believe the hype. While being in a healthy relationship can help you feel happier, you don’t need to be in one to feel fulfilled. Many single people have found fulfillment in their life, and by changing your attitude and appreciating your non-romantic, platonic relationships, you could change your life too.
TRAIN YOUR BRAIN
Evolution has wired our brains to place more emphasis on the negative experiences of our life. And that’s understandable; there’s a lot to learn from past mistakes made, and in more primitive times this focus on the adverse stuff helped us avoid threats. However, our world is relatively safe today, so we need to rewire our brain to keep it from anticipating problems that aren’t there.
There are several ways you can do this, with some of the most effective tools at your disposal rooted in Buddhism. Mindfulness and meditation can give us a fresh perspective on life’s problems – crucial in these current tough times – and has been proven to lead to a more positive outlook on life. Expressing daily gratitude, in the form of a diary or just making the time to articulate it verbally, is also an effective way to rewire your brain to be more optimistic and appreciative of your lot.
GET MORE INTO EXERCISE
We’re putting the emphasis on the ‘more’ here for good reason. Many of us have a semblance of a commitment to pulse raising, but we could all do with a little more. That’s because regular exercise is one of the most effective ways to improve your overall health and wellbeing. Staying active will keep you physically healthy, help you achieve your fitness, and minimise your chances of developing serious health conditions. According to the NHS, “regular exercise can lower your chance of heart disease, stroke, and type 2 diabetes by up to 50%.” And you can’t argue with the facts.
Along with the physical benefits, exercise can also greatly improve your mental wellbeing. This is because physical activity releases endorphins in the brain which make you feel happy. Being in good physical shape should also help you feel more confident and boost your self-esteem.
LIVE IN THE MOMENT
Perhaps the most clear path to living life to the fullest is to also live it in the moment. When you focus on the present instead of the regrets of the past or the uncertainty of the future, you’ll feel more centered, peaceful, and happy. And we all need a bit of that right now, right?
THE BOTTOM LINE
You don’t have to go through this life dissatisfied, lonely and lost. By making a few simple changes to your daily routine and everyday outlook, you can turn this thing around. Good luck and we’re right there with you!
Ideal for those working from home, self isolating or in quarantine right now.
So, you’ve found yourself at home, with weeks or even months stretching ahead. Though the government’s current impotence and inaction in supporting workers is infuriating, there are ways to earn a few extra pounds online during this period of downtime. Even if you’re #wfh, a side hustle during this tough time certainly shouldn’t be sniffed at. With that in mind, here are 5 ways to earn extra income online from home, IDEAL for those working from home, self isolating or in quarantine right now.
ANSWERING SURVEYS
You can go about finding legit side gigs by answering online surveys in exchange for cash. For many companies, your feedback on their products and services is invaluable, which is why some well-known brands pay money to simply hear your thoughts. Though this kind of work won’t generate you a dependable income, or enough money to live on, it’s a welcome top-up during a difficult time. It’s also important to note that often, the companies involved will pay you with vouchers, gift cards and discounts for high street shops. Now, which website’s paying in toilet roll and pasta?
If you consider yourself a bit of a wordsmith and can express your thoughts succinctly then, firstly, would you like a job on IDEAL? If not, you could consider applying for a freelance writing job online to fill the hours and coffers in the months ahead.
Writing is a nice side gig because you can pick and choose topic niches that would be your Mastermind specialist subject and simply let the words flow. Of course, it’s not as simple as that; you’ll have to meet the deadlines and a word limit set by your client, but as a convenient, accessible job to do from home, content writing is a smart move.
To be an online content writer, you need to have the following: internet access for your desktop or laptop computer, word-processing software, a decent grasp of grammar, and clients. As a tip, be sure you have a clear idea of how much you should charge clients for content writing. Be prepared to negotiate, depending on how marketable your services are.
TECHNICAL ONLINE COACH
In today’s digital age, numerous opportunities exist to supplement your income from the comfort of your home. One effective way is leveraging your expertise and skills through freelancing platforms, where you can offer graphic design, content writing, or virtual assistance. Another avenue is to explore online tutoring or coaching in areas where you excel, catering to a global audience eager to learn new skills.
Investing in your professional development, such as obtaining an Advanced Technical Leadership Certification, can open doors to higher-paying remote job opportunities or consultancy roles. By embracing these online income-generating avenues, you can diversify your revenue streams and achieve financial stability while enjoying the flexibility of working from home.
ONLINE TUTOR FOR STUDENTS
Schools out forever. With Alice Cooper’s prophetic words ringing in our ears, some teachers will be turning their skills to online tutoring to earn some extra cash during self isolation. There are many Online Tutoring Platforms out there which you can sign up to, with Tutorhub, e4s and Tutorful three of the most popular in the UK. You’ll need the requisite qualifications and a detailed knowledge of the subject in questions, be it Maths, English or something more esoteric, but once you’re signed up, it’s as easy as firing up your webcam and educating. Since children will now be at home for the foreseeable future, expect demand to soar.
Alternatively, you could seek a job teaching English online, remotely, and to students based all around the world. Generally, you’ll need a Bachelor’s Degree and a teaching English qualification such as a CELTA or TESOL to earn a higher salary (£20 or more an hour). It’s worth shopping around as there are a plethora of platforms, but Teach Away and VIPKID are recognised as reputable.
TECHNICAL WRITING
This is a different field of writing, and as such, it deserves its own subheading. As its name suggests, technical writing relies on writers with a good grasp of technical topics, such as Information Technology and SEO, to write informed, instructional articles about those topics. As more and more companies are adopting technological approaches to their business, technical writing is a growing field.
Many companies out there are in increasing need of technical writers who will decipher technological terms and concepts to translate that into information that the layperson can understand. Because many people in business may have a hard time understanding impenetrable technology-related jargon, the job helps facilitate the conduct of business in various fields of industry. Best of all, much of it can be done from home, behind your computer screen.
THE BOTTOM LINE
It has never been so easy to get part-time gigs for earning some side income if you really need to. Just make sure you know what you’re getting into before stepping into that role. Whether it’s answering surveys, teaching online, or writing articles, there’s always something you can do to earn extra cash.
When we think of certain habits being quintessentially ‘British’, there are a few topics that show up by default — cricket, tea-drinking, and moaning about the weather to name but a few. But there have been some troublesome murmurs through media outlets in recent years that something terrible could be afoot for Britishness as a concept. Nope, not Brexit. It seems that in this world gone mad, British people are allegedly drinking less tea than we used to.
Fortunately, despite being in a perpetual state of crisis, it turns out that Britain is not currently in the throes of a tea-based national emergency. While research shows traditional tea consumption was down by 870 million cups in 2017, the value of tea rose 0.6%. The market is far from floundering; especially with products such as fair trade tea becoming more readily available. Indeed, it’s the self-care side of things that seems to be keeping your teabag afloat. With that in mind, here’s our guide to the IDEAL health and wellness benefits of tea.
WHAT TEA-DRINKER ARE YOU?
Tea drinkers are everywhere, enjoying every sip of tea because of its health and wellness benefits. But, what type of tea-drinker are you?
According to a Modern Tea Trends 2019 study, 50 per cent of tea brands identified the 24–35 year old group as their biggest growing demographic. Perhaps because of this, the view (and marketing) of tea has changed. It’s no longer a milky, warm beverage that sits on a table while people discuss problems, though it is still the go-to makeshift remedy for everything from a bad day at work to a broken leg.
National Tea Day recognises two main groups of tea-drinkers. Ready for a quick quiz to find out which type you are?
Is it more important to you for your tea to be comforting or healthy?
Comforting. If a good strong brew can’t fix it, it’s probably not worth fixing.
Healthy. A good tea should give me energy, pep, and cleanse my inner being.
Your perfect cup of tea would be…
Creamy or milky. Best described as a ‘hug in a mug’.
Colourful. Whether it’s red, blue, green, or purple, it needs to be bright and beautiful.
Sensory-wise, you expect your tea experience to be…
Sweet, or sweet-ish. If you wanted to assault your tongue with bitter tones, you’d have ordered a coffee…
Sensual, or aromatic. The experience of my tea is not just in taste but in smell. It should pamper my nose as much as my tongue.
If you answered mainly a… you are a Traditionalist. You care about your tea being a healing drink, but not necessarily in the sense of it carrying antioxidants or being hydrating. It’s just about comfort for you, a means to relax and calm down with a soothing cup of milky tea.
If you answered mainly b… you are a Modernist. Times are changing, and so is your go-to tea. Your tea isn’t always designed to make you fall into a milk-and-sugar-wrapped blanket of cosy warmth. Sure, camomile tea will relax you when you need it, but you have tea for every occasion. For energy, for a cold, for digestion, for preserving health, for anxiety, you name it, you’ve got a type of tea to wind around all the senses and sort it right out.
To make the most of your tea experiences, you may want to try a wide range of cold infusion tea. Many tea manufacturers and suppliers can provide you with the teas you need to transform your water beverage into something more refreshing with an authentic flavour of fresh leaf tea.
TEA IS EVOLVING
Tea has certainly become much more of an experience than just a go-to beverage. This ties in with the rise of herbal teas over standard black leaf tea — herbal teas come in so many varieties, from all over the world, and often have intricate ceremonies or stories attached to them. These aspects are as much of the ‘sensual’ experience as the tea itself.
Cafés and tea rooms have been using this to their benefit too, offering tea experiences for their customers, such as offering food created to complement the flavour of different herbal teas, or brewing the leaves in a beautiful antique silver teapot in order to achieve a higher brewing temperature than a normal teapot, and making use of silver’s neutrality, protecting the pure taste of the tea. The whole experience is catered for the customer’s enjoyment.
TWO MAJOR TYPES OF TEAS
Tea can be conventional or organic. Conventional teas were grown using fertiliser, fungicides, herbicides, or pesticides to protect crops from unwanted pests. On the other hand, organic teas are free from these agents. So, many people prefer organic teas, like Creta tea from Tofillo and other trusted tea companies.
Majority of the world’s supply of teas comes from poor communities with poor regulatory standards. Hence, farmers lack education about the ill effects of pesticides on health. So, if you want to attain ideal health and wellness, choosing organic tea over conventional tea is highly recommended.
Organic teas are produced using sustainable farming practices. Farmers don’t use chemicals, so end users like you won’t face any health issues arising from chemical fertilisers. Organic tea tastes a lot better, too, than conventional tea, allowing you to enjoy an ultimately great tea experience.
THE RAINBOW OF TEA VARIETIES
Not only are our drinking habits shape shifting. Now, the popularity of a full rainbow spectrum of tea colours and flavours is rising, too. Here’s just a few of them…
Red is for…hibiscus tea
Calorie and caffeine-free on its own, this bright red beverage is certainly pleasing to the eye. It has a sweet and tart taste and is popular in North Africa and Southeast Asia. Particularly in Africa, hibiscus tea is touted as having many benefits, including helping with a sore throat and high blood pressure. Indeed, one study has noted that hibiscus tea contributed to the reduction of the systolic blood pressure of its participants.
Orange is for…barley tea
Barley tea is a popular brew over in China, and Japan, and it is also tied to many claims of health benefits. Served hot or cold depending on the season, this go-to Korean drink is made from whole grain roasted barley and has a mild nutty taste. Like hibiscus tea, it’s caffeine-free.
There are a lot of health claims tied to barley tea, but only a few have been proven by scientific study. These range from claims to help with cold symptoms, aiding a sore stomach, clearing complexion, and even weight loss. But, if nothing else, it’s a great caffeine-free alternative to coffee and traditional tea!
With the vitamin C boost from the lemon, and the cough-supressing nature of the honey, this is a drink that’s not to be sniffed at. Indeed, you won’t be sniffing; it does actually have some scientific backing in terms of helping with a cough and general sniffles. But sadly the claims of clearing acne and weight loss are as yet unconfirmed by scientific study. Still, it is definitely one to reach for next time cold season comes around.
Green is for…green tea
It would probably make for a shorter list to say what health benefit green tea hasn’t been attributed to. You’d be forgiven for thinking green tea was brewed from the Fountain of Youth, for all the attention it has gained in the wellness industry. But are any of the stories true?
Luckily, the answer is yes. Green tea is packed with antioxidants and catechins, the latter of which could slow down bacterial growth. The green brew has also been claimed to reduce the risk of cardiovascular disease and boost metabolic rate.
Now, here’s one for Instagram. This blue brew changes colour depending on the pH level of ingredients added to it — for example, a little lemon will turn it purple! Butterfly pea flower tea sounds fancy, looks fancy, but does it bring anything fancy to the table in terms of health benefits?
The sapphire-hued drink has been used for centuries in Asia, but it’s only started fluttering into the western world of tea in recent years. The tea, like green tea, carries a lot of antioxidants and has been tied to claims of protecting the skin. There are studies that support butterfly pea flower tea’s ability to help reduce internal inflammation.
Indigo is for…blackcurrant tea
No, this doesn’t mean making Ribena with hot water, though that is a tasty drink in its own right. Herbal blackcurrant tea doesn’t always brew with a purple hue, strictly speaking. But the purple berries that make this tea bring some great potential benefits to your tea cup, such as a high vitamin C level, antibacterial properties, and reducing inflammation.
Violet is for…purple tea
This violet-shaded drink has a very humble name in ‘purple tea’. But its alternative name, ‘ox-blood’, sounds much more ferocious. It is claimed that purple tea could compete with green tea for the crown of most purported health benefits, such as claims to help protect against cardiovascular diseases and there are even stories of it improving vision.
OTHER TYPES OF TEA
Apart from the full rainbow spectrum of tea colours and flavours mentioned above, other tea types have excellent health and wellness benefits. These include the following:
White is for…white tea
White tea is made from the Camellia sinensis plant, native to India and China. Although it’s the least processed variety of tea, white tea is said to have a benefit in fighting several forms of cancer. Since it also contains high levels of fluoride, tannins, and catechins, it may help protect your teeth from potential damage and other dental problems.
Moreover, white tea contains the least amount of caffeine, which is suitable for tea drinkers trying to minimise caffeine consumption.
Black is for…black tea
Black tea is made from fermented tea leaves. It contains the highest content of caffeine. Nevertheless, some studies claim that black tea may help protect the lungs from the damage caused by excessive cigarette smoke. It also helps reduce the potential risk of stroke and other related diseases.
You may have noticed from the above that many herbal teas come with a whole host of claims to help health-wise. But if nothing else, tea does count towards your daily water needs, with the dehydrating claims of tea having been debunked. So, top up that tea cup — it’s trendy and healthy!
‘Are we there yet?’. Well, no, we’ll never get there, because life is an existential journey whose only true destination is something we’re not going to go into right now, darling. But anyway, no. We’re not there yet.
Travelling with the little ones, we wouldn’t have it any other way, right? The soundtrack of endless enquiries and nursery rhymes, the feet kicking the back of your seat again, the in-car, old-school games whose rules are resolutely ignored…we wouldn’t have it any other way. Actually, we would. We’d follow this astute advice and hack our holiday with the kids for the better. Here are the IDEAL travel tips on how to holiday with children stress free.
PACK WISELY
Prior to parenthood, no one warned us about the amount of stuff you’d need to get through just one day with kids. Let alone, a whole damn holiday. Yet, counterintuitively, your holiday will be vastly improved, and the stress load lightened, by packing light and only bringing with you what you absolutely need. Of course, medical necessities, snacks, and entertainment are essential, but does the little one really need their lightsaber, superman cape and doll’s house?
Indeed, with too many suitcases packed, you might lose sight of what’s important. Only the essentials, and you’ll make it easier for you to keep an eye on your children’s safety throughout the trip. Using carry-on luggage for your essentials can help smooth out the rough edges of your travel. Such a case makes for easy packing, easy access and a generally easier time.
If you consider using a piece of carry-on luggage for your quick grab items, make sure it has compartments as well as zip pockets, functioning wheels and a sturdy handle.
KEEP A ROUTINE IN PLACE…
It’s tough to placate the little ones on the longer stretches of road. Impromptu and carefree? Forget about it. It’s essential to have a plan of attack in place. As any parent will know, a significant disruption to a child’s routine can lead to grumpiness. Try to stick to their normal eating hours and bed time, and tailor your trip around it. Consider your kids’ daily routines and comfort zones when creating a travel itinerary that’s ideal for the family.
…BUT LEAVE A LITTLE ROOM FOR SPONTANEITY
Yep, we realise we’ve just encouraged a militant, meticulous approach to penning your holiday’s itinerary, but it’s important that you leave some room for flexibility on your trip, too. Precision planning works, up to a point, but it can mess with the positive vibes of the trip if things are taken too literally. You know what it’s like with kids; a sudden urge to swim in a lake or have a picnic in the forest is certain to happen. It’d be a shame to deny that spontaneous spirit just because your hostel check-in specifies 6pm on the dot and you’re committed to following your itinerary rigid. Loosen up! This is meant to be fun, right?
SNACK SAVIOURS
Most children typically get hungry on long trips. And when this happens, if you’re not equipped with sustaining snacks, you might have to deal with unnecessary tantrums and meltdowns from your kids, which, in turn, is stressful for you. By bringing snacks along with you, you won’t be a slave to service station stops or expensive airport food. A little preparation goes a long way here, we think.
That’s why whether you’re taking a car ride or flying with your children, it’s essential to bring some healthy snacks designed to last the entire trip. These food choices might include whole-wheat crackers, cubes of cheese, grapes, raisins, and anything that makes them happy and full, of course.
LET ME ENTERTAIN YOU
Sure, we’ve spoken of micro managing several elements of your trip, to plan but not plan, to feed, to carry the load but not have it too heavy…but let’s face it here; the main pacifier on a trip is entertainment. This could take the form of old school I Spy if you’re on the move, or iPhone if you’re feeling lazy. Alternatively, if you’re stationary, a good old fashioned board game can be great fun on holiday. Keep things varied, above all else, and we’re sure you’ll keep the kids entertained.
For those who suffer from back pain, the feeling of discomfort each time you stand up or bend over will be all too familiar. Unfortunately, when this pain starts getting in the way of daily activities, particularly keeping fit and healthy, it can be a real drag. According to a report from the National Institute of Neurological Disorders and Stroke, an estimated 80 per cent of adults experience lower back pain at some point in their lives, and with its detrimental effect on work, working out, and leisure time too, it’s important to seek sustainable solutions.
Healthcare providers encourage people with lower back pain to get active since moving your back and keeping related muscles active can provide support and pain relief. With that in mind, here are 5 IDEAL exercises for managing back pain.
BEFORE WORKOUT: USE COPPER BACK BRACE
When performing any type of exercise, most especially those that include weights, using a copper fit back brace with compression can provide effective back support and avoid risk of injury. Indeed, such a brace can help reduce back pain when doing aerobic exercises, including cycling and running.
Some benefits of using a copper back include:
Providing enough back support during exercise
Wicking away moisture and sweat to avoid getting sweat-soaked
Because of its anti-odour technology, it reduces the bad smell caused by germs
Protection against ultraviolet rays
Promoting better skin health
EXERCISES FOR BACK PAIN RELIEF
Now you’re wearing your copper back brace, and you’re sitting comfortably, here are 5 exercises which will help relieve that back pain of yours.
AEROBIC EXERCISES
Aerobic or cardio exercises help strengthen the cardiovascular system, from your lungs to your blood vessels. What’s more, such a workout elevates heart rate and helps you stay flexible and fluid. When carried out with proper posture, aerobic and cardio exercise can contribute to a holistic approach to back pain relief, by improving that blood flow to spinal structures. Here are some examples of some exercise in this field that can help reduce back pain:
Walking and jogging: Keep a good pace and duration to avoid straining yourself too much. A 5 to 10-minute brisk walking or jogging is a good start, with incremental increases as your stamina and strength improves.
Biking: Biking on both flat and smooth terrains is recommended for those who suffer from low back pain. Avoid frequent uphill cycling and rough roads as you don’t want to place undue strain on your back.
Swimming: Because it’s a low impact aerobic exercise which relieves pressure on your joints, swimming is a great workout for back pain sufferers. That said, you should stick to strokes which require a twisted form. Backstroke is particularly good, since it keeps the back and shoulders in an ideal alignment.
PILATES
Pilates refers to a training routine that emphasises endurance, flexibility and strength. Many Pilates exercises are performed without using any special equipment, but you can still use an apparatus if you prefer.
Implementing some Pilates movements helps stretch and strengthen your abdominal core, which has a positive impact on your back. Don’t undertake a DIY approach here. An experienced instructor can help you choose the best Pilates movements as well as avoid those which may do damage to your back.
Here are some important considerations when doing Pilates:
Start by learning the fundamental Pilates exercises
Don’t skip deep breathing; this activates the supportive trunk core muscles
Make sure that your back and abdominal muscles are mutually supportive. Support your back and engage your abs during these exercises
Mimic a giraffe-like pose by keeping your shoulders down and the neck long, away from your ears
Pay close attention to your balance and symmetry by making sure that your hips and shoulders are even
Go slow and be gentle on yourself. Avoid doing anything that hurts
PARTIAL CRUNCHES
Crunches are a classic core-strengthening exercise that help fortify your lower back and related stomach muscles. It’s an ideal exercise for those with back pain and spondylosis.
Here’s how you can get the most out of doing partial crunches:
Keep your feet flat and bend your knees while lying on your back
Your hands should be behind your head and your arms crossed over your chest, raising your shoulders from the floor with tight stomach muscles
While raising your shoulders, breathe out and avoid yanking your neck with your arms off the floor. Instead, lead with your elbows
Hold it in position for one second, then lower yourself back to the floor in a fully controlled manner
Make sure to repeat for eight to 12 repetitions
Always follow the proper form to prevent excessive stress on your spine. Keep your tailbone, lower back and feet against the floor while exercising
HAMSTRING STRETCHES
While this exercise relieves the pain at the back of the leg, the pain in your lower back will also be relieved because this exercise also involves moving the leg muscles that support your back, most especially in your lower spine. You can use a fitness band or a towel to perform hamstring stretches at home, rather than devoting time at the gym to these stretches.
We hope these tips help you find peace with your back pain, and you can enjoy a healthy and happy life for many, many years to come!
Hands up if you love a cheap hotel deal? Woah, woah, woah, looks we started a Mexican wave in here. Fortunately, there are enough deals to go round. Indeed, being on a budget doesn’t mean compromising when it comes to comfort, location or amenities; there is actually an abundance of fantastic hotels on these shores to choose from. With that in mind, here are our favourites right now; these 10 of the best UK hotel deals in 2020, IDEAL for your next business trip or staycation.
MIMI’S HOTEL SOHO, LONDON
So, you’ve decided that your stay will be in the Big Smoke. And everybody knows just how expensive a night in London can be. However, the fabulous Mimi’s Hotel Soho demonstrates perfectly that you can have a cheaper getaway to the city, in a hip, trendy spot to boot.
Located above a bar in the busy and popular Soho district, Mimi’s is perfectly placed for all your Central London needs. While the suites may be compact, if you’re looking for somewhere to lay your head after a tear up in Central London, Mimi’s is ideal for those occasions when sleeping isn’t exactly on the agenda anyway. Some of the best weekend breaks in the uk can be pretty expensive and London is probably one of the dearest locations to visit. Luckily, MIMI’s is fairly priced and totally worth it if you’re wanting to make a weekend of it.
GEORGE HOTEL, PENRITH
Penrith is an idyllic town located in Cumbria, England. If you’re seeking a rural getaway with easy access to the beautiful countryside surroundings, then consider the George Hotel. A traditionally decorated hotel standing in the centre of the warm, bustling town of Penrith, it’s the perfect stepping stone for exploring the Lake District.
Having been recently refurbished, the hotel features cosy lighting, pile carpets and comfortable beds and seating, a perfect setting after a day of walking. The stunning Lake Ullswater is only 4 miles away from the hotel making it a popular choice for those visiting the area. For those looking for hotels in the lake district with spas or something a little more upmarket, perhaps the George won’t suit your needs. But as a simple, clean, affordable stay, it’s perfect.
THE DALMAHOY HOTEL & COUNTRY CLUB, EDINBURGH
Edinburgh can represent a pretty expensive city for a break when it comes to finding accommodation. The Dalmahoy Hotel & Country Club, however, ticks all the boxes; it manages to be both a countryside retreat and city break, as the Scottish capital is just a half hour’s drive away. What’s more, it’s eminently affordable, with rooms available from £66 a night. The hotel offers fantastic, rural views, a huge golf course and calming decor throughout all of its rooms and suites. Brilliant.
THE KENNARD, BATH
The iconic Roman city of Bath has plenty to offer its visitors in terms of history and culture. While not a huge city, Bath’s compact size doesn’t deter tourists from visiting all year round; it’s hugely popular and for good reason; it’s beautiful.
Built in 1784, the stunning Georgian townhouse of The Kennard is timelessly elegant. Spread over 5 storeys, with chandeliers and decor fit for royalty, you wouldn’t expect a night here to cost as little as it does, coming in at around the £100 mark.
Great Pulteney Street is just a stone’s throw from the hotel, while Bath Abbey and the Roman Baths are just a five minute stroll away. What’s more, the city has seen a string of excellent restaurant openings recently, with Bath’s food scene going from strength to strength. With the Kennard’s central location, you’re sure to find somewhere fantastic to eat during your stay.
THE VINCENT HOTEL, SOUTHPORT
Designed by award winning architects, the Vincent Hotel located in Southport offers tranquillity, stylish decor and a warm Northern welcome as standard. Situated in Lord’s Street, which is the city’s equivalent of a Parisian Boulevard (no, really) this 4 star hotel is up there with some of the best affordable places to lay your hat in the country.
Each comfortably furnished room comes with a king-sized bed, Nespresso machines for coffee and free Wi-Fi throughout.
MOTEL ONE, MANCHESTER
Manchester has grown significantly over the years and packs a punch for those who want to experience a busy city break in a place truly on the up. Motel One is a great choice as it’s comfortable, convenient and one of the best budget hotels you’ll find.
The city itself offers a big, welcoming buzz, lots of trendy bars and concerts aplenty. They don’t call it Madchester for nothing. What’s more, Manchester’s restaurant scene is the toast of the UK right now.
Located just around the corner conveniently from Piccadilly Station, the Motel One is a great option for travellers on a budget who need a central location. While room decor isn’t anything mindblowing in this hotel, as far as an accommodation option goes there are all the amenities you need, as close to the action as possible.
BLACK SWAN INN RAVENSTONEDALE, CUMBRIA
This Victorian pub is great for those seeking a budget-friendly boutique hotel which has that old school, country pub vibe which the UK does so brilliantly. Situated in a stunning Eden-Valley conservation village, this affordable welcoming country inn boasts a fantastic restaurant that cooks with locally sourced ingredients cooked capably.
For guests who are visiting Cumbria for the hiking and rambling opportunities, there really is no better feeling than being welcomed into the Inn’s warm embrace after a day of walking in the wilds.
MERCURE YORK FAIRFIELD MANOR HOTEL, YORK
York is a tourist favourite in the UK and it’s easy to see why. Boasting the stunning York Minster, a Viking inspired history and an ancient wall that surrounds the city, the quaint, laid back city has so much to offer.
Though we wouldn’t say it’s a tourist attraction, The Mercure Fairfield Manor Hotel is certainly a great place to stay. Set in beautiful tranquil grounds, the hotel offers plenty for its price. With 6 acres of grounds and located just 3 miles away from the centre of York, you can cycle or take local transport to reach the sights in a jiffy. Budget hotels in this area are far and few inbetween; if you’re looking for somewhere affordable in York, the Mecure is your guy. Or girl.
PARK INN BY RADISSON, BELFAST
For last minute dinner, bed and breakfast deals in Belfast, there are a fair few options to choose from. However, the Park Inn by Radisson is amongst the best choices available for affordability and convenience. Offering a tasty breakfast menu, an on-site bar for a relaxing drink or two and all the amenities that you would expect from a trusted chain such as this, it’s also well positioned for exploring the city. Many attractions are within walking distance, including the Titanic Belfast, Grand Opera House, the Ulster Museum, and the Victoria Square Shopping Centre.
MACDONALD LINDEN HALL HOTEL, MORPETH
Macdonald Linden Hall Hotel in Longhorsley near Morpeth is a fantastic budget hotel for those that want to check out all the natural beauty in the area. Built originally by the merchant and banker Charles William Bigge in 1812, the four star hotel offers luxurious accommodation at an eminently reasonable rate – starting at around £100 including a generous breakfast – giving excellent value for money all round.
Set in 450 acres of private grounds, guests here benefit from an 18-hole golf course, award-winning food and a facility-packed health club with a spa for ultimate relaxation. All of the bedrooms have been tastefully decorated using warm, contemporary tones and bring about a true sense of peace for those that need to escape the pressure of everyday life. You can upgrade to an executive room in the hotel for further amenities including extra space, soft bathrobes and comfy armchairs. Bliss!
Ideal for those who find themselves with some free time on their hands.
If you’re at home currently with a little more time on your hands than usual, then you’re probably wondering how best to keep yourself entertained without going outside. What initially seems like a treat – to have the excuse to lounge around at home, not doing very much – can quickly turn into cabin fever unless you keep busy.
Sure, we’ve all got a Netflix account to grip us with the paradox of choice, and admittedly, scrolling through Twitter can bring pain and pleasure in equal measure, but there must be more to solitary confinement than that. There is, and it’s these; our 5 ways to keep entertained online from home for free.
FREE GUIDED MEDITATIONS
The constant, rolling news of disaster and dismay is enough to cause distress in even the calmest soul. If you find yourself at home with the days stretching ahead, make sure you don’t neglect your mental health. Though it might be the last thing on the priority list during a tough time, introspection and self-care is vital for a balanced, nuanced understanding of fast moving world events.
Use the downtime to good effect, and make the most of it by ‘taking a moment’. Indeed, just ten minutes a day can do wonders in realigning your perspective. If you’re new to the wonderful world of meditation, there are plenty of apps offering guided meditations and mindfulness exercises which have free versions. What’s more, London based company Beejameditation is now offering a daily (at noon) guided meditation for free via webcam. Now, are you sitting comfortably, with a straight back and hands folded in your lap?
FREE ONLINE COURSES
Speaking of making the most of your downtime, if you have some free hours ahead of you, why not use them for something productive and fulfilling? There are loads of free online courses out there, primed and ready to get you educated on a new subject or adept at a new skill.
The Open University are offering thousands of free courses and interactive videos in everything from Sports Psychology to Politics, from Law to Languages and more. If that wasn’t enough to satisfy your insatiable appetite for academia, Harvard University also have a catalogue of great, coin-free courses on offer, too. Some of them are properly, thrillingly esoteric; three week immersive course on Stravinsky’s Rite of Spring: Modernism, Ballet, and Riots, anyone?
ONLINE GAMING
Who can blame you for wanting to kick back with your feet up and enjoy some recreation while at home? Fortunately, there are loads of online games available for free.
Prefer to unleash the King’s Gambit or lean more heavily on the Sicilian Defence Dragon’s Variation? If you’re flummoxed by this obscure terminology, it might be time to sharpen up those chess skills. Seeing as you’re confined to your four walls for the day, your board will be online, and your opponents strangers from across the globe (or friends if you can persuade them to sign up to the same app and dedicate a large portion of their day to a game).
We’ve found our preferred app in a pretty crowded field is Chess With Friends, as the chat feature offers easy interaction with your competitor, if that’s your thing.
While we’re talking about interactive games, there are many more out there. Should fantasy be more your thing, we’ve heard Fortnite’s pretty big right now, and Fortnite: Battle Royale is free to download and play.
LIVE STREAMING OF AQUARIUMS & ZOOS
Though they may have been locked down, and advised to remain at least two metres from human contact, the animals and sea life of zoos and aquariums nationwide are still very much there, prancing about, feeding and being their always entertaining selves. Though you can’t currently visit their gaffs and interact first hand, many of the country’s zoos and aquariums have live streams, 24/7. On their website, Edinburgh Zoo, for instance, has a hugely uplifting, hidden camera in their penguin enclosure. Go on, click it. We know you want to. Just don’t forget about us, we still need to explain about free digital concerts!
FREE DIGITAL CONCERTS
Phew, we’ve still your attention. Well, you’ll be richly rewarded for bidding those penguins adieu and returning to us. Because since the closing of Berlin Philharmonie, you can now watch concerts free of charge in their ‘Digital Concert Hall’. Following suit, New York’s Metropolitan Opera will broadcast free shows every day at 19:30 EST. Not to be outdone, popular singers like Chris Martin and John Legend have also put on free shows over Instagram in recent days. Every cloud and all that.
There was a time when pop-up spaces were considered solely as a short-term promotion tactic; one which gave a little boost to sales or exposure to your business in a fresh, new setting. But over time, these pop-ups have evolved into a very profitable industry in their own right, worth $50 billion annually and attracting the kind of Instagram attention whose value it’s hard to put a price on.
Whether you’re pondering starting your first small-scale business or you’re expanding your already established store, pop-ups can, indeed, pop off, and will undoubtedly help your business grow. With that in mind, here’s our IDEAL beginner’s guide to hosting your first pop-up event.
A TOOL FOR OFFLINE CUSTOMER ENGAGEMENT
Businesses should always be looking to provide their customers with omnichannel experiences, to diversify engagement and reach the highest number of potential users possible, but this becomes especially difficult for retailers that solely rely on e-commerce. Research suggests “webrooming” – the process of browsing online with the intention of making the actual purchase at the store – is done by 78 per cent of shoppers.
But for a business that has no physical store, these are potential customers being lost. Pop-ups, then, serve to provide a solution to this conundrum for e-commerce retailers, and because of this, they represent the ideal opportunity for real life customer engagement.
TEST NEW BUSINESS IDEAS
Pop-ups provide you with a low-cost method of testing the viability and feasibility of a business idea; a testing of the water, if you will, for its potential for a nice, long dip in profit. Even if it’s an existing business, a new product can be tested through pop-ups as a form of test run instead of going into full release mode prematurely. Pop-ups have the advantage of not requiring a long-term lease, and this also provides the ideal opportunity to test potential locations for your new outpost.
The best part about pop-up events is that they can be created for anything and utilised by all. From fashion accessories and clothing to pop-up events for food, there’s huge flexibility in this format, enabling your business to take advantage of that all important customer feedback with minimal investment.
EDUCATE YOUR CUSTOMERS
Sometimes new, innovative products can be impenetrable in their complexity to new users at first glance. These products, then, may well require a live demonstration for the user to get to grips with them correctly and benefit from their full potential. Pop-up stores provide an excellent alternative to those distant, loosely instructional social media videos as they can inform the customers on how to use the product and give a rich first-hand experience of the correct method to use the product. What’s more, a knowledgeable member of your team can field questions after the demonstration, which is both educational and ramps up that sense of customer engagement, which is loyalty building.
But how to get the most out of your pop-up stores, we hear you ask?
DEFINE AND FOLLOW GOALS
Well, there should be a specific reason behind opening your pop-up store, and some clear goals that you need to achieve by opening the pop-up space if you want the exercise to be truly effective. Make it clear both within your company and to the customer about whether you’re using the pop-up to put a new product in the spotlight, test waters in a new market, or improve your brand image. Clarity is king here.
SELECT THE BEST LOCATION AND TIME
After some clear and time-defined goals have been set for your new pop-up store, you need to make sure that the physical location attracts footfall. Yep, you need to consider the location when opening a pop-up store very seriously indeed; a make or break moment, we think.
Luckily, there are many options you can choose from that offer sufficient footfall, like renting a vacant retail area or a booth in a shopping centre, a storefront in a high traffic area of the city centre, a prized position in a trendy covered market or Box Park situation, or a pop-up location that is outdoors elsewhere, such as on the peripheries of a popular town park or seafront.
The end goal is to reach as much of your target market as possible, and drive subsequent traffic from the same group your way. So, for example, if your target audience is Generation Z and educated, you should consider setting up the pop-up store next to a college or university and prime your pop up for the highest levels of operation during lunch hours. The timing and location of your pop-up store will significantly influence its success.
USE SOCIAL MEDIA TO CREATE BUZZ
Though an irritating buzzword, the term ‘Instagrammable’ is an essential element to consider in your marketing campaign. Indeed, forward thinking companies are actually making their products, stores, and experiences deliberately instagrammable to drive free exposure through the hallowed filters of the hugely popular photo-sharing app. So, if your pop-up store’s layout or your product’s packaging and other branding is designed in such a visually appealing way that people would want to have pictures taken of it or with it, it will generate positive social media buzz. This buzz could prove to be an excellent example and application of pull marketing.
Another effective method of attracting people’s attention through social media is to use influencers, that much-maligned but actually highly effective internet subset, who are adept at spreading positive word of mouth. If you can grab people’s attention through social media, it can encourage physical traffic to your store.
GIVE IMPORTANCE TO BRANDING
Social media is going to be, or at least should be, a big part of the overall experience of your pop-up store – from you and the customers alike. You have to make sure that you create a pop-up store that is so visually appealing and attractive to your target audience that they identify with it, and share it virtually as a result.
And when they do post it on social media, your brand should be in the pictures; recognisable and relatable in equal measure. Try innovative takes like adding Snapchat geo-filters to create a positive word of mouth regarding your brand. You can also make use of hashtags and urge customers to use those hashtags that include your brand when they post to social media regarding the pop-up store.
THE BOTTOM LINE
Pop-ups are an excellent tool to establish, build and enhance the image of your brand. Indeed, pop-ups have also proven to be a beneficial and cost-effective method of increasing brand awareness in a unique and enterprising way. The rise in the culture of pop-ups is changing the dynamics of the retail industry and how it operates; get on board the train!
As the news gradually dawns on us through hearsay, received wisdom from other governments and erratic announcements from our own, it’s clear that we’ll be staying indoors for the foreseeable future. Many Brits are wondering how they’ll keep fit and healthy during this difficult time.
But just because you’re stuck indoors doesn’t mean that it’s months of sofa and ready meal based lockdown. During self isolation or quarantine, you can still keep on top of your fitness and mental wellbeing. Here’s a few things we’re doing to stay fit and healthy during self isolation.
HOME GYM EXERCISES
It’s been reported that gyms are a breeding ground for the virus, with the shared machines, sweat and humidity allowing effortless transmission. Though it seems drastic, it’s wise to avoid working out in such close proximity to others during this time. Your exercise regime doesn’t have to suffer as a result of this responsible approach. In fact, you don’t even need to invest in any home gym equipment, although this certainly helps. By harnessing the power of callisthenics (using your body weight for resistance, the most obvious routine being press ups) you can add bulk without damaging your bank balance.
That said, a few minor investments in some home gym equipment, such as dumbells, a resistance band and a pull up bar, can add huge variety to your workout. You never know, you might emerge from self isolations, squinting into the sun, sure, but looking pretty trim, too.
Because you’re likely to be living a life more sedentary during this downtime, it’s important to keep flexible in other ways too. Make sure you get the blood pumping with some cardio and aerobic exercise, such as star jumps or running on the spot. It’s basic, we know, but these are unprecedented times. Embracing the power of home yoga, for flexibility and for the soul, is also a wise move when you’re stuck indoors. There are several approachable, accessible yoga apps, as well as guided routines on Youtube, which can help you get started on your yoga journey.
DIET
A shot of turmeric juice each morning, followed by a kale mask and a bath in lemon and honey will not keep the coronavirus at bay. Only structured, systematic nationwide testing, social distancing, self isolation and regular hand washing will do that. But that shouldn’t mean you let your usual healthy diet take a hit. Though we’re all probably anticipating more tinned foods and a lot more pasta taking pride of place at the dinner table, it’s still important to get your fill of vitamins and nutrients during this time, particularly so your immune system remains strong and stable. Perhaps that’s not the most apt phrase, actually.
Anyway, make sure you keep your diet packed with fresh fruit and vegetables. If the panic buying and threat of supply chain collapse have vanquished your local supermarket’s fresh stuff, there’s still plenty of nutrition to be found in the frozen fruit and vegetable section. Peas, spinach, broad beans and sweetcorn are all particularly good from frozen.
Fermented goods such as sauerkraut and kimchi are also packed full with health benefits; you could do much worse than getting a large sealed pack of the latter from your nearest Chinese supermarket. While you’re there, stock up on some frozen dim sum because, well, we all deserve a treat, right?
VITAMIN D & OTHER SUPPLEMENTS
Though a varied, conscious diet will generally give you ample sustenance, consider supplementing any divergence in your usual healthy diet with vitamin and mineral supplements, as well as Omega 3 tablets if you’re not getting enough oily fish. Vitamin D is particularly important right now, since you may not be seeing much sunlight. Local pharmacies sell dedicated Vitamin D supplements; it’d be sensible to stock up.
MIND THAT MIND, TOO
The 24 hour rolling news coverage of disaster and catastrophe, accompanied by the Twitterati’s panic inducing commentary, is enough to cause anxiety and distress in even the calmest soul. Don’t neglect your mental health during self isolation. Sometimes it can be the last thing you prioritise during a tough time, but some introspection and self care is vital.
Use the time to meditate regularly and take stock (no, not stockpiling guys) of the situation. Just ten minutes a day can do wonders in realigning your perspective. If you’re new to the wonderful world of ‘taking a moment’, there are plenty of apps offering guided meditations and mindfulness exercises for a monthly fee. On Monday, March 16th Beejameditation launched an initiative to offer daily (at noon) guided meditations to those self isolating, for free.
Indeed, acts of altruism can help you put things in perspective, too, and are vital at a time when food banks are struggling and the homeless are particularly at risk from illness. Do donate to local food banks (you’ll find dedicated baskets at the doors of most supermarkets) and give generously to the homeless and those in need. If you’re able and well, offer to get shopping in for any elderly neighbours, too. We’re all in this together, after all.
KEEP THOSE VICES IN CHECK
Sure, the temptation during an extended period at home with not much on the agenda is strong; to pickle yourself in gin, cloud yourself in smoke, and wait for normality to resume. But this won’t do any good for your immune system, which needs to be in good shape to keep viruses at bay. Though nobody’s watching, to caution or chastise you, it’s sensible to exercise moderation so you’re fighting fit.
*This article is not intended to replace medical advice, diagnosis or treatment given by a qualified health professional. Instead, this article only provides information, not advice. For any medical enquiries, always consult your GP first*
Barcelona, the capital of Catalonia and one of the world’s cultural juggernauts, is revered as a treasure trove of architectural gems. In fact, it boasts nine UNESCO heritage sites, all of which reflect the rich history of the city.
The two most common architectural styles in Barcelona are gothic, originating from the medieval period, and modernism, a movement born at the turn of the twentieth century and led by Antoni Gaudi. This new style favored curved lines and parabolic arches and the use of various media in color, such ironwork, glass, and stone.
With so much to do in Barcelona, it might be hard to fit it all in. Let’s narrow things down, then, and make penning your itinerary as easy as possible; here are 5 must see places on the IDEAL architectural tour of Barcelona.
CATEDRAL DE LA SEU (CATHEDRAL OF BARCELONA)
The Cathedral of Barcelona is an exemplar of classic Gothic architecture and one of Barcelona’s must see attractions. Housed in the heart of the hip Gothic Quarter (Barri Gotic), and accented with gargoyles, ornate sculptures and pointed arches, it was finished in the 15th century and is dedicated to the patron saint of the city, St. Eulalia. Here, you can go on a rooftop tour, admire the skyline, and try to find the 13 geese around the cloister that represents each year of the martyr’s life.
LA SAGRADA FAMILIA
The most visited site in Spain, drawing millions of visitors every year, La Sagrada Familia is a spectacle and a half. Actually, a half would be a succinct description; it’s a work in progress in a constant state of improvement, predicted to finally be complete in 2026.
It was designed by Gaudi and constructed based on plans reproduced following his death after the originals were destroyed. Intended to be a beacon to the Catholic faith, Gaudi’s design emphasizes theology, boasting towers to represent the apostles, evangelists, Christ, and Mary; the sculptures of Jesus’ life; the stained glass windows; and the interior spirals resembling a forest canopy, blending nature and the divine. Grandiose is an understatement here; La Sagrada Familia truly needs to be seen to be believed.
CASA BATLLO
Casa Batlló is widely regarded as Gaudi’s masterpiece. It was a home renovation project turned into art, seemingly alive and in motion with its wavy facade and mosaic of coloured glass and ceramics. It has been called as the house of bones because the balconies have an osseous structure, as well as the house of the dragon because of its roof, which looks like the glossy, scaly hump of this mythical creature. All these and more make the building seem as if it belongs to a land and time far away. The fact that it stands in the heart of bustling Barcelona only serves to emphasise this juxtaposition between fantasy and reality even more brilliantly.
PALAU DE LA MÚSICA CATALANA (PALACE OF CATALAN MUSIC)
The only auditorium in Europe to be fully illuminated by natural light during the day, the Palace of Catalan Music is a gorgeous structure as revered for its architecture as it is the musical masterpieces it plays host to. It is lavishly decorated according to Spanish and Arab influences, and is said to be the ‘architectural jewel of Catalan Art Nouveau’. With a stained glass ceiling, three-dimensional paintings, and an elaborate proscenium, seeing a classical concert here as elegant an occasion as you’re going to find.
SANT PERE DE LES PUELLES
If you want a glimpse of the former ancient settlement of Barcelona, visit the Sant Pere de les Puelles church. Though it was largely destroyed by invaders before the end of the first millennium,many artefacts remain; one of the bell towers, the pre-Romanesque Greek-cross floor, and the Corinthian columns. Fantastic.
Yep, the breathtaking city of Barcelona certainly has plenty more exciting things to offer than simply what’s on this shortlist – the National Museum of Catalan Art, Park Güell, Casa Mila, and the Manzana de la Discòrdia, to name a few. While the best way to explore a city is to get lost in its streets and culture on foot, we hope this guide helps you narrow down your search to the essentials.
Ideal for adding aesthetic intrigue to your next formal function.
A black dress is considered the perfect outfit for every occasion. Well, perhaps not to play tennis or sleep in, but you get the picture. But the versatility and ubiquity of the little black dress can also be its downfall. When wearing one unadorned in all its refined simplicity, there’s a danger you can somewhat sink into the background of an event, rather than sparkle and captivate like you only deserve.
Not to worry; by adding just a few unique flourishes, you can be the Belle of the Ball and retain that restrained, elegant air. Here’s how; our 6 ways to accessorise a black dress, IDEAL for adding aesthetic intrigue to your next formal function.
ADD A POP OF COLOUR WITH JEWELLERY
A colourful necklace or funky earring can set you apart from the crowd. Adding it to a completely black dress will make the jewellery, the dress and you pop, owing to the juxtaposition of monochrome and vibrancy. If you really want to shine, choose a set of pearls. Pearl jewellery, found online in quality stores like www.pearlsofjoy.com, is an all-time favorite pairing with a black dress for good reason; it just works.
YOU’RE GONNA SEE ME ROAR
Animal prints on a dress don’t always work to a woman’s favour, contrary to what the pervasiveness of leopard print on the high street would have you believe. That said, animal print does make exceptionally eye-catching accessories, giving your look a little bit more sass without overdoing things. Zebra print in particular works exceptionally well as a scarf when paired with a black dress. Do not be afraid of showing off your wild side.
GO NUDE
No, we are not talking about going out naked, or commando, though both do have a place. Instead, it’s all about nude accessories here. Pairing a black dress with a nude pumps pulls together that contrast we keep extolling. It is a subtle pairing, but it is so much more than just a dress; one which can look elegant, sophisticated and just a little suggestive, too.
BELT IT UP
You can break up the classic, one tone look and shape of the typical black dress by emphasising your waist with a belt as well. This technique works for all kinds of dresses, and if your dress is a little loose, you can slightly change its shape with a belt. Equally, you can simply add it as a decorative element. Experiment with the wideness of your belt, and the colour of it, too. Your waist carries a lot of burden; it deserves to have its moment.
TRANSITION WITH LEATHER
A leather jacket is an accessory for all seasons and occasions. It adds a dash of character and strength to outfits and can do wonders for a black dress. When pairing a leather jacket and a black dress, it’s all about balance. You do not want to over spice your look, and look like you’re trying too hard, but by gum you don’t want err too far on the cautious side either. Confident and crisp is what we’re aiming for here. Though it’s particularly tricky to get right, matching a vintage leather jacket with your black dress can lead to a truly rewarding look.
WEAR A WHITE SHIRT WITH YOUR BLACK DRESS
Wearing a white shirt or t-shirt with a black dress is a design classic, make no mistake. When you think about standard pieces of clothing that we all have in our wardrobe, a white shirt and a black dress are everpresents. But pairing them together and you take a simple look to a whole new level of sophistication.
Looks like you’re getting your season’s wardrobe in order? Check out our guide to the fashion must haves for spring to keep ahead of the curve and catwalk.
