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5 IDEAL WAYS STRATEGIC LEADERSHIP IS KEY TO A SUCCESSFUL CAREER

In many organisations, managers tend to focus on achieving short-term goals and crushing numbers. While that may garner praise and temporary credit, these kinds of wins rarely sustain a business in the long-term. Instead, company success and sustainability relies on mentors who influence a culture of cooperation, collaboration and creativity. This leads to a more all encompassing, long term success.

Many term this holistic approach as strategic leadership; a motivational method which encourages others to pursue the company mission voluntarily. To enjoy a successful career in any industry, being a strategic leader should influence your decisions. With this in mind, here are 5 IDEAL ways strategic leadership is key to a successful career.  

THEY EMPOWER OTHERS

Top management is usually in charge of the distribution of responsibilities across the organisation. Given that not every manager has the same leadership style, it falls on the top management to implement strategic leadership and create a complementary vision for the company. Put quite simply, managers who can empower their team to become autonomous are more likely to rise faster.

A TIME TO TAKE RESPONSIBILITY

When employees are empowered, they learn to take the initiative and assume full responsibility for their actions; vital in inspiring mentees, we think. This provides an opportunity for the employees and manager to become resilient, adaptable and goal-driven, all of which are qualities which define strategic leadership. By empowering others, managers distribute power downwards to allow employees to get more experience and learn new skills.

TRANSPARENT  WITH INFORMATION 

In a typical organisation, the flow of information is from top to bottom, with middle managers acting as amplifiers. To maintain a motivated team, transparency with employees is key as they need to have all the information they need and understand the reason behind every task and how it helps in achieving the long-term goal of the vision. This creates a feedback loop back up the chain of command or directly to the management.

When there is a free flow of information, a leader becomes informed about every aspect of their business. Information is vital to a successful career and as a strategic leader, you have the invaluable opportunity to build integrity in your organisation when people trust the information you provide.

FAILURE IS AN OPTION 

One of the strengths of a strategic leader is to create an enabling environment, unencumbered by labels of right, wrong, possible and impossible. The fear of failure prevents many people from trying new things and taking on risks but to succeed, one needs to take on calculated risks. Strategic leaders do no scold their team members when they fail. Indeed, failure is very much an option if lessons are learned. This kind of attitude towards work sparks innovation which is so necessary for growth; harvest and harness it accordingly.

WELLNESS AND WELFARE 

Strategic leadership relies on the strength of a dedicated workforce. As such, and at the very least, businesses should invest in a reliable healthcare program to build a stronger workforce for growth and success, especially small businesses. When employees are taken care of, they will do whatever they can to help the leader succeed. And that’s what it’s all about, right?

4 IDEAL WAYS TO FUND HOME IMPROVEMENTS FAST

It’s one of life’s great truisms; that the housework is never done. And as an extension of that, it seems like there’s always one more home improvement to make before things shift from ‘boring house’ to ‘dream home’. Money, of course, tends to be the biggest obstacle. And unless you have Kevin McCloud on speed dial, willing to dispense the tips, then you’re going to have to get creative with how you both imagine and fund the project. Here’s how to deal with the latter; our 4 IDEAL ways to fund home improvements fast.

JOB & ROOM SPECIFIC FINANCE

A practical way to fund home improvements is to focus on single jobs, funding them individually, to help you budget proportionally and steadily. Should you be focusing on your windows, for instance, then professional services such as Double Glazing Funding can assist with the financing for that particular part of the house. Double glazed windows and doors serve to make the home more energy-efficient, in effect making it a budget-friendly investment in the long run, too. Apply the same process to other areas of the house; once the windows are done, then recalculate your budget to see if you have enough for the bathroom.

UNDERSTAND LOAN LINGO & OPTIONS AVAILABLE

When it comes to funding your home renovation, there are lots of loan options out there. Unless you’re an accountant or loan advisor, getting your head around all the different types of finance available to you can be a massive headache. 

For one, there’s bridging loans and bridging finance; usually a short-term loan which can ‘bridge’ the gap when you don’t have quite enough funding and are looking for more. Then there are personal loans which, for instance, can offer the chance to borrow up to £15,000 over five years and have a fixed repayment period. These loans, however, tend to be unsecured which means that the interest might be a little higher to mitigate the bank’s risk. What’s more, there are even loans specifically for home improvement and you could even consider an over-extended overdraft facility or credit card option. Get in touch with an advisor at your bank for a more thorough breakdown; just be aware that they may have ulterior motives in recommending certain courses of action. 

BUILDING MATERIAL KNOW HOW

Bricks’n’mortar. It’s a metaphorical term to suggest a tangible base; something real, conventional and non-digitised. It’s also likely the costliest part of your build. In the UK, homes are often made with brick but there are plenty of other materials involved, some of which may well work out cheaper. While the outer wall might be created with bricks, for instance, your retaining wall could be built with precast concrete to lower costs. It’s vital that you research the benefits of each building material prior to drawing up your budget, let alone actually laying some foundations. Safety and durability are crucial here.

LIVE FRUGALLY AND SAVE 

During your renovation, no doubt you’ll be up to your eyeballs in spreadsheets, paperwork and invoices, worrying about all those inevitable funding issues. We hate to say it, but now is not the time to live the high life, retreat to the Caribbean or indulge in some retail therapy to take your mind off things. Best to hunker down, hold tight and delay the gratification until your domestic space is functioning to its full potential. What’s more, the good guys over at My Sunday Tools have 120 easy and affordable DIY home improvements so check those out for those frugal, money-saving interior adjustments.

Should you be looking for more budget friendly tips for sprucing up your home, read our article on that very topic over here.

8 IDEAL SITES TO SEE ON A TRIP TO ROME

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8 IDEAL SITES TO SEE ON A TRIP TO ROME

With a history spanning several millennia, since its inception Rome has been a prominent political and cultural centre of both the old and new world. As such, the city is home to such a treasure trove of intricate, ancient architecture and historical intrigue that attracts millions of tourists each year. Last year, in fact, broke record visitor numbers. Sure, every tourist will return with their own top tips and esoteric takes on the best and worst of the Italian capital, but there are a select few cultural sites that simply must be on your itinerary. These are those; our 8 IDEAL sites to see on a trip to Rome.

COLOSSEUM AND THE ARCH OF CONSTANTINE

Built by the Romans in 70-80 AD, the Colosseum or Flavian Amphitheater is perhaps the most iconic and renowned landmark here. Indeed, Rome’s most famous classical ruin is unmissable, physically and metaphorically speaking too. Indeed, it’s estimated to have accommodated about 50,000 spectators during past gladiatorial tournaments and the sheer spectacle of the building still stuns to this day. Owing to its popularity and selfie opportunities, you’ll most likely have to put up with long lines, especially during the peak holiday season. Go early, then, to appreciate the enormity of this marvellous structure from all angles without interupption.

8 IDEAL SITES TO SEE ON A TRIP TO ROME

PANTHEON

Being one of the best preserved Roman buildings, the Pantheon was built under Emperor Hadrian around 126-128 AD. The exact day of its construction is unknown, but by doing your own investigation into past records, you can illuminate your knowledge prior to visiting; dip into library journals, watch documentaries or consult experts. The myths surrounding its history are worth the effort.

What we do know is this; originally designed to be a temple for Roman deities, it was converted into a Roman Catholic Church in the 7th century AD. This magnificent architectural feat is instantly recognizable due to its portico of eight granite Corinthian columns; eight in the front and two groups of four at the back.

The 2000-year Pantheon is deemed the largest unreinforced dome in the world, with an interior lined with magnificent stone patterns, and its only source of natural light the large circular opening in the centre of its dome. Make a day of it; the adjacent Piazza della Rotonda square offers the perfect setting for a strong espresso, gelato or pizza with company.

8 IDEAL SITES TO SEE ON A TRIP TO ROME8 IDEAL SITES TO SEE ON A TRIP TO ROME

ST PETER’S SQUARE

Rome’s independent state, the Vatican, is the world’s capital of Catholicism. The Vatican’s St. Peter’s Square is where to soak it up; lined by beautiful religious statues depicting previous popes and other prominent Catholic church figures, it’s a place where you’ll feel immersed in history at every turn. At the end of the square, there’s the iconic Basilica where Papal Masses are held regularly. You can enter the St. Peter’s Basilica for free, but you’ll have to pay a small fee to access the dome (either by steps or an elevator) from where you will be able to enjoy a splendid view of the entire city. Worth the contribution, we think.

If you’re determined to include the Vatican trip to Rome, then ready yourself for huge queues at St Peter’s, and pre-book your slot. If you wish to see the Pope himself, you should go to the square on a Wednesday when he delivers his General Audience address. 

8 IDEAL SITES TO SEE ON A TRIP TO ROME8 IDEAL SITES TO SEE ON A TRIP TO ROME

TREVI FOUNTAIN

Designed and constructed by Nicola Salvi, this beautiful fountain is a tribute to Oceanus, a Roman god, who is represented riding in a chariot pulled by tritons. There are few fountains like this in the world, so take the chance when in Rome to marvel at its lavish decorations and detailed sculptures. Found near the Pantheon, both can comfortably be done in a morning or afternoon. Tradition dictates that you toss a few coins into the water for good luck when visiting. Make a wish!

8 IDEAL SITES TO SEE ON A TRIP TO ROME

THE ROMAN FORUM

Being one of the most famous ruins in Italy, the Roman Forum provides you with a glimpse into ancient Roman political and public life. It now sits in the middle of a thriving modern city, the juxtaposition of which is worth the trip alone. Around the back of another famous landmark, Palazzo dei Senatori, you’ll find a panoramic view of the Forum, where you fully appreciate its fallen and intact columns, impressive arches and walls, and the scale of the spectacle. 

PIAZZA NAVONA

Built under Emperor Domitian in 86 AD, the Piazza Nova was initially meant to be a venue for sporting events and festivals. It still maintains the shape of a stadium but where spectators used to sit now stand buildings surrounding the square. The transformation took place in the 15th century when the site was paved over, and a square was built in its place. It’s still one of the most popular public spaces in the city, and a stroll through it will enable you to view beautiful fountains, watch street performers, and unwind while sipping a cappuccino (before 11am, of course).

8 IDEAL SITES TO SEE ON A TRIP TO ROME

PALATINE HILL

Palatine Hill is the most central of the seven hills which Rome stands proudly on. Although it’s mostly covered in ruins, it still has some intact structures, such as the Temple of Cybele and the Flavian Palace. Admission to the Roman Forum will also give you access to the Palatine Hill too, a site where residences of prominent historical figures, such as Augustus, the first Roman emperor, were located. It also offers a splendid view of the city.

TRASTEVERE

After you’ve taken in all the sites, it’s time to unwind in the Trastevere district, which will give you a glimpse into the life of modern day Romans. This cozy neighborhood is located south of the Vatican and offers an unmatched atmosphere of a unique embankment no other European city boasts. You’ll undoubtedly appreciate its detachment from Rome’s tourist heavy centre. An added bonus; the quiet neighbourhood has dozens of excellent, affordable restaurants.

8 IDEAL SITES TO SEE ON A TRIP TO ROME

5 IDEAL TIPS FOR CAMPING WITH A GROUP 

Getting in and amongst nature with the people you love? A cleanse of the soul and the lungs? Sounds like heaven to us. And to many others too, we think. No surprise, then, that camping is enduringly popular in Britain. To get the most out of it, however, a little foresight is required, particularly if the trip is on the more adventurous, and your group on the larger, side. With that in mind, here are 5 IDEAL tips for camping with a group. 

DON’T NEGLECT THE PLANNING STAGE

Any type of big group event requires plenty of planning, even stuff occurring indoors and out of the elements. Camping, with so much of the experience left to chance, needs even more. That doesn’t mean preparing should be a chore or the responsibility of a single person. 

You can designate certain people to be in charge of planning specific parts of the trip. One person can be in charge of location, another can be in charge of ensuring everyone has the proper equipment needed, another person can be in charge of determining what is needed in terms of amenities and comfort. The list goes on. Splitting up the planning and delegating certain jobs makes it easier to focus on one specific part of the trip to ensure everything is well thought out. You can even split the planning up into small groups to lessen the burden further, while also allowing everyone to get involved. 

CONSIDER EXPERIENCE IMPROVING GADGETS

Just because you’re reconnecting with nature shouldn’t mean that you totally neglect the power of tech. Camping is a lot of fun as it is, but you can bring along some neat gadgets to make your time away even better. Some gadgets can be life-saving tools, while others are just there to increase your comfort level. You should considery your needs accordingly, but here’s a good place to start:

  • Multitool 
  • Solar charge tent fan 
  • Zippo pocket lighter 
  • Camping lantern 
  • Portable solar panel 
  • Portable mosquito repeller 
  • Grill stove 

But before you invest in gadgets and tools, check the level of amenities on offer at your campsite. Which brings us to…

AMENITIES MATTER

Particularly pertinent when travelling with those who may not have camped before is the style of campsite you select. In an effort to make their first camping experience less intimidating, it can help to find a campsite that has plenty of amenities to offer campers, such as showers and toilets, at the least. Another bonus is having fire rings or grills, clean drinking water, and access to local food, making everything more seamless and hospitable.

Of course, most campsites won’t supply cutlery or crockery – so don’t forget to pack your own camping tableware. This is especially important for first-time campers to ensure everyone has what they need for meals and snacks throughout the trip.

KEEP YOUR GROUP TOGETHER

When you’re out with your group, especially when it comes to hiking, it’s best to keep everyone together. It can help to dress alike (team t-shirts at the ready!) so everyone looks like they belong together and are easily recognisable at a distance. You can take advantage of discounts with companies like Champion wholesale apparel, which allows you to buy in bulk. This way, if your group accidentally gets split up, it’s easy to see where everyone is if everyone is wearing the same color shirt; particularly useful in rural, rugged settings.

CLIMATE CHECK 

If you’re camping in new and unfamiliar climes, you’ll want to make an effort to study the climate before you go; so much of camping is reliant on the weather playing ball, make no mistake. You’ll need to know what the weather will be like so you know what you’ll need to bring; you wouldn’t want to accidentally pack summer clothes if the temperatures are going to drop, neither would you want to be weighed down with winter warmers when temperatures are balmy. Check the weather in detail before you embark.

5 IDEAL THINGS TO DO IN GUATEMALA 

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Lots of countries claim to be a ‘melting pot’. But Guatemala is the real deal. In this sense, it is impossible to talk about a single, Guatemalan culture. The country has many cultural influences, with Mayan, Spanish, African and Mexican all shaping modern Guatemala in different ways. With so much intrigue on offer, it can be hard to narrow down your itinerary when visiting. What you definitely should include are these; our 5 IDEAL things to do in Guatemala.

VISIT A CHURCH

Guatemala is a predominantly Catholic country with churches that are often filled with Mayan decorations (and sometimes even animal offerings). It’s a unique experience to say the least. Some of the essential places of worship to visit include Santo Tomas Church in Chichicastenango and La Iglesia de San Andres de Xecul in Quetzaltenago.  

TRY CHOCOLATE FRUIT

Guatemala is often credited as being the birthplace of the world’s favourite food. But the country is also home to a chocolate of a different kind; the ‘chocolate pudding fruit’. Carve one open and you’re met with a gooey, brown substance which at first glance could be mistaken for the inside of a chocolate fondant. Sadly, it doesn’t take like the beloved brown stuff, but it’s an interesting experience nonetheless.

TAKE A SALSA LESSON 

Music is a huge part of Guatemalan culture. You’ll find African-influenced Garifuna music on the Caribbean coast, and classical music in world-class concert halls. And then there’s salsa, everywhere. 

Salsa is often thought of as a Cuban obsession – and it’s true, the island is its spiritual home, along with the clubs of New York. But Guatemalans love to dance too, and in fact it’s one of the best places to learn to salsa. Antigua, in particular, is packed with salsa clubs and schools. Salsa Stylo-Antigua is one of the most popular schools, and they even do free Saturday classes. Along with learning Spanish, picking up a few salsa moves is one of the biggest draws for many visitors. 

SHOP FOR TEXTILES 

One of the most striking examples of traditional Mayan culture is in the visual arts and crafts on display in Guatemala. And the most beautiful – and accessible – example of this is the wealth of textiles you’ll see as you’re travelling around the country. Indigenous areas such as Lake Atitlán are full of some of the most talented weavers you’ll ever encounter. 

Look out for traditional huipiles (a kind of colourful shirt) in particular. The patterns on these colourful garments are unique to different regions and a source of great local pride. Cintas are another specialty – a colourful woven hair band. You’ll also be able to pick up unique bags and purses too, in many local markets.

WATCH A FIREWORKS DISPLAY

Guatemalans are obsessed with fireworks. They are the soundtrack to many different kinds of public events ranging from a traditional Mayan religious ceremony, a soccer match, a wedding or even a funeral, the sound of firecrackers is a constant and you’ll hear plenty of ‘bombas’ in Antigua.  

And don’t expect to get much sleep around Christmas (particularly 11 December, Virgin of Guadalupe Day) and Independence Day in September. There will be plenty of music and fireworks – adding plenty of excitement to the festivities. 

5 IDEAL STEPS TO STARTING A BAR IN LONDON

As the capital of England, London is home to millions of people from all four corners of the planet, making it a popular hotspot for entrepreneurs to unleash their talents and skills. It is also a city where its residents certainly like a snifter or two. If you’re business savvy and like the idea of a fast-paced, boozy environment, then read on; our 5 IDEAL steps to starting a bar in London.

ESSENTIAL MARKET RESEARCH

Before launching a bar business, it’s important that you’re aware of what you’re getting yourself into. It’s a tough, tough world but the rewards are huge. Having experience under your belt in the bar scene can be hugely beneficial, so working in or managing a bar beforehand (or even interning) can help you learn how day to day business is conducted. Doing market research is also essential. While you should already have an idea of what type of bar you’d like to open, market research can help establish your target demographic, as well as what area in London is suitable for your idea.

CONCEPTUALISE

Once you have established your target audience and location, you’ll need to come up with a bar concept that stands out from competitors. In the cut throat world of capital city hospitality, and with hundreds upon hundreds of bars dotted across London, having a unique selling point is key. Simply selling drinks won’t cut it. Creating a logo that’s quirky and unique can also help consumers recognise who you are. A provocative name can even hook in the punters. Being creative and thinking outside the box is important, so whether you want to hone in on craft beer, or you’re opening a roof top bar, doing all that you can to stand out and be unique is vital.

CREATE A BUSINESS PLAN

Once you’ve come up with a concept that’s quirky and unique, it’s important to get all your ideas down on paper. Writing a business plan can help bring together all your thoughts and ideas to give you more clarity on how to go forward. Posterity matters. Your business plan should outline every little aspect of your company, such as your setup costs, any investments that you need, as well as revenue projections. Go hard, go deep, get statistical, or go home.

BE FRANK ABOUT THE COSTS

There are all sorts of factors to take into consideration when it comes to financing your bar. Whether it’s working out what stock you need, how much the rent will be for your premises, or finding out what the application fees are to get your idea off the ground, it’s important that you have a budget in place beforehand. Note that you will also need to get an alcohol license in place before you can open. Without one, this whole project is pointless.

SOURCE QUALITY EQUIPMENT

Obviously, you know you are going to need to stock your bar with the essentials like wine glasses, shot glasses, straws, mixers, mats and the rest. But a lot of thought also needs to go into the bar furniture and equipment. For example, rather than ordering ice from a food supplier and finding the storage space for it, contact a company who do all the legwork in this field, like the team at FFD, who can make your bar business run a lot smoother. They also sell ice crushers, ice flakers, and ice makers that can be perfect for if you are going to include cocktails on your drinks menu.

SPREAD THE WORD

Once you’ve got your planning and preparation sorted, marketing and promoting your bar to the masses is important. London is a big place, so trying to establish your business can be tricky. Your first port of call should be to use social media platforms like Facebook and Instagram. Secondly, creating flyers for your bar and handing them out around the area can be a great way to make locals aware of your brand.

 

5 IDEAL WAYS TO BREATHE LIFE INTO YOUR NEW HOME

Ever get the feeling you’ve outgrown your surroundings? Have you spent so much time at home that all the quirks you onced loved have now become irksome? Has the paint job which once brought you joy now just feel the wrong shade entirely? Yep, it’s true; homes require constant invigoration and updates in order to stay fresh, but this doesn’t have to mean expensive interior decorating and a whole new selection of furniture. Sometimes, it’s the simplest updates and tricks which can make your home feel new again. These are those; our 5 IDEAL ways to breathe life into your new home.

DEEP CLEAN THE FLOOR

Your floor puts up with a lot on a daily basis, especially if you have a large family, which means the effects of this are bound to show sooner or later. Not to worry; you don’t have to rip up your old carpet and fully replace it just for your home to feel revived. A deep clean is all it takes to have your flooring looking in top condition once again, whether it’s carpet or laminate. Steam cleaning is the best deep-cleaning method you can use on your carpets; it will cost you about £20 to hire a steam cleaner for 24 hours. After a deep clean, staying on top of your floor cleaning routine means it can stay looking fresher for longer. 

It’s also important to pay attention to any small improvements which need fixing, especially with carpet, such as fraying or pet damage. During a hectic schedule, it’s easy to want to throw a rug over the problem and try and forget about it, but by taking care of the small offences such as a repair burn in carpet or a splash of red wine where it shouldn’t be (ie. not in the glass or your belly) you can ensure your floor looks just like new, all the time.

SHINE THE WINDOWS

It sounds so simple, yet it’s an area which many people neglect. Especially if you do have an outdoor window cleaner, you may think that you don’t need to do anything – but the inside of your windows still needs cleaning, too. If that’s news to you, then take a look up now. What do you see? Dirty windows no doubt. But regularly cleaning your windows with the right solution means a streak-free shine, which is perfect for letting your home sparkle again. You can even use homemade cleaners to save pennies by avoiding expensive brands.

INTRODUCE HOUSEPLANTS

Adding a little greenery to your home is a sure-fire way to have it feeling fresher and more welcoming – and not only that, but it will literally be fresher due to the huge environmental benefits plants and flowers have for you and your home. House plants are wonderful additions to any room, promoting a healthier atmosphere and mindset, and flowers are perfect for adding a splash of colour to any surface. The right plant or flowers can truly transform a room, without you having to make an effort to change your home’s interior.

THE MAGIC OF MIRRORS

Mirrors are great tools for transforming a space with minimal effort. Not only do mirrors promote more light by reflecting natural and artificial light sources, but their reflective surfaces also mean they are perfect for creating the illusion of more space. So if you’re feeling a little cramped up in a small property, why not try mirrors to open up your home? You’ll have it feeling improved in no time.

UPCYCLE

Speaking of incremental, small improvements, let’s talk about upcycling. Maybe it’s the hipster in us. Is a possible environmental sustainability at its heart? Or perhaps the current economic climate and state of confusion over our country’s collective capital makes it a necessity. But whatever the reason, ‘upcycling’ has taken the design world by storm in recent years.

Upcycling – repurposing old bits from around the house and casting them in new, exciting roles – not only provides an opportunity for homeowners to show off their creativity but is an easy way to spruce up our home on a budget. Got some old pallets in the garden – turn them into a coffee table. Have a table cloth long forgotten? Turn it into a throw. Indeed, with a little creativity and ingenuity, you can revamp your house’s furnishing with minimal expense.

 

5 IDEAL TIPS FOR CREATING A HEALTHIER KID’S LUNCHBOX

Red packets of raisins, Club and Penguin bars, Fruit Roll Ups….they never did us any ‘arm. But how times have changed. Or rather, how our knowledge of the dangers of the processed, sugary stuff has changed. And not a moment too soon. Nowadays, the focus has shifted from simply sedating to nourishment and nutrition, but that shouldn’t mean the little ones will no longer enjoy their packed lunch. Quite the opposite, in fact, with these; our 5 IDEAL tips for creating a healthier kid’s lunchbox.

STARCH FOR SATIATION

One of the toughest parts of lunchbox curation is designing a menu which will keep the kids full for long enough. Because as any parent knows, hunger can lead to lethargy, lack of motivation and perhaps worst of all, a temptation to sneak in some totally unhealthy snacks. Ensure their bellies stay rumbleless for longer with plenty of starch, in the form of pasta, potatoes, bread and rice. Because though the modern, dieting adult may approach such items with caution, for growing children, they are brilliant.

KNOW YOUR CHEESE

Cheese is an irresistible lunchbox staple, ideal in sandwiches and on sticks with grapes equally. It’s also a much perpetuated myth that it’s totally evil and unforgivingly fattening. But it is important that you differentiate between cheeses and are aware that they weren’t all created equal. Mozzarella, for instance, is particularly good as it’s lower in sodium and calories than most other cheeses. Blue cheese also ticks boxes; though it might not be a kid’s favourite, it contains particularly high levels of calcium. 

Should big blocks of the good stuff be a little unpalatable for the kids, then some cheese in snack form can still be good for your child’s health. Snacks like Strings & Things represent a good source of calcium, keeping kids’ bones healthy, and protein. Containing no added sugars, this represents a far more prudent treat than something totally processed. 

SUGAR SWAPS

Chocolate bars…who can resist them? We certainly can’t, but it’s wise to try and restrict your child’s consumption of them, as too much chocolate can spell problems. Better to swap out the processed sugars for sweet options which have health benefits, like fresh fruit. Though such a move may initially be met with resistance, in time an appreciation for fruit – which when properly ripe and seasonal can be knock out delicious – will develop. 

HAVE IT HANDS ON 

We’ve got this far without mentioning them, as we didn’t want to cause a tantrum, but by now we need to talk about vegetables. It’s true that kids rarely see them in the same light as the other items in their packed lunch, but there are ways to make them more accessible. Having items cut into sticks (you could even do it together) for a more hands on experience, preferably with something to dip into, makes the whole eating journey that little bit more engaging. It’s essentially playing with food, and every child loves that right?

DRINKS

With all this talk of tucker, it can be easy to neglect the drink selection in your kid’s lunchbox. And by neglect, we mean ‘chuck anything you can find’ in there. But some of the worst offenders for sugary, unhealthy packed lunch items lurk in liquid form. So, always check the label for added sugars, and value ‘no added sugar’ above all else. Job done, and you can thank us later.

 

5 IDEAL CAREER OPTIONS IF YOU’RE LOOKING TO ESCAPE THE DESK

Have you ever found yourself in the office, walls closing in, staring into space and wishi………Hey. Hey! Do we still have your attention here? Let’s be honest; desk day dreaming isn’t very productive, to work or to getting out there and seeing more of the world. But if the urge is seriously, destabilisingly strong to explore, then have you considered trying to unshackle yourself from the keyboard and mouse combo and finding a job which lets you break free? Here’s a few ideas for inspiration; our 5 IDEAL career options if you’re looking to escape the desk.

ENVIRONMENTALIST

The environment is a hot (no pun intended, for this is no laughing matter) topic, and with good reason. Getting involved in action and assisting the cause is needed on so many levels, but on a personal one, any career within the environmental industry will see you spending plenty of time outdoors. What’s more, if you commit to this role with passion, you’ll be giving your all to something beneficial for the planet. Environmentalists come in many forms and can work for many different industries, whether government bodies or non-profit organisations so get out there and ask around. 

DRIVING INSTRUCTOR

Sure, we realise we mentioned exploring ‘the world’ back there, but some people have domestic commitments and as such, would like a job which involves roaming around a little closer to home. That’s fine; becoming a driving instructor is a great option if you like the idea of meeting many different people throughout the day, and you find enjoyment in driving. 

Passing on those well-earned skills to new drivers can be a very valuable and rewarding experience, as well as enabling you to hit the road instead of staying behind a desk. You can check out intensive driving courses if you’ve had a driving license for a number of years and like the idea of teaching in a more hands-on, outdoor environment. 

SKI OR SNOWBOARD INSTRUCTOR

If your idea of escaping the desk is with full, extreme intensity, becoming a snow sports instructor could be just the ticket (out of here). Perhaps you already have many years’ experience at a particular outdoor activity or sport, such as skiing, snowboarding or ice water sports, and you’re looking to turn your beloved hobby into a career choice. A good idea is to look at resorts or holiday locations where those activities are in demand; just remember that these types of jobs may be seasonal. In other words, you’ll need to fill the low season with something else.

TOUR GUIDE

Perhaps there’s a particular area of the world you’re passionate about, of which you hold some esoteric, expert knowledge. Well, you could exploit this knowledge by acting as a tour guide in your chosen location, enabling you to couple other outdoor activities like hiking and kayaking with a few speeches carefully furnished with fascinating facts. In doing so, you’ll never feel like you’re sitting still.

LIFEGUARD

If you’re a strong swimmer and you’re naturally drawn to water, then consider a career that sees you interacting with people and working to save lives in the process. It could be a simple role at a pool, or as a coastal or shore guard, or you could go one step further (and several notches braver) and investigate signing up for a charitable organisation like the Royal National Lifeboat Association (the RNLI) who work tirelessly hard to save the lives of those in trouble at sea every day. Bravo!

If this has only served to make your feet even itchier, then check out these too; our 5 IDEAL ways to find jobs that let you see the world.

 

THE IDEAL GUIDE TO SENDING MONEY ABROAD IN PERSON

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Sometimes it can feel like despite all of the enhanced conveniences of the digital age, where everyone can be done at the touch of a button, the human touch is lost. As such, those without immediate access to a phone or computer are so often left behind. Indeed, in cases of marginalisation or emergency, doing something like sending money overseas without the use of tech can be obstructive in the extreme.  

Fortunately, there are ways and means, tips and tricks on how to send money in person. With that in mind, here is our IDEAL guide to sending money abroad in person.

BANK & BUILDING SOCIETY TRANSFERS

There are three main options available for transferring money out of the UK in person. The first is your bank or building society, if you have one. These provide a safe and convenient experience when making transfers with members of staff able to guide you through each step of the process and help you to set up regular payments, all from the convenience of your high street branch.

On the other hand, the standard duration for a transfer is around 4 to 6 business days, and some foreign banks may charge you just to receive the money. It may be possible, however, to expedite the service to around one to two days at a cost, and you may be able to ask your bank to cover the many charges for receiving the money on your end.

HIGH STREET BUSINESSES

Secondly, there are several bricks and mortar high street businesses such as the Money Shop or Western Union or even branches of the Post Office, available on the high street and specifically in place to deal with foreign currency and money transfers. For sending smaller amounts of money, money transfer businesses can sometimes be a bit expensive, although transfer times can be super fast. 

With a wide range of services and fast, efficient transfers (often being completed within a matter of minutes where bank transfers can take days), and an easy setup, this is another great option for sending your money abroad.

One downside, however, is that depending on which service you select, a wide variety of fees can be applicable, some being especially high when only sending small amounts of money. Also, exchange rates can be poor, and just like using an FX broker, transfers from high street businesses are not covered by the FSCS.

FOREIGN EXCHANGE BROKERS

Finally, you have foreign exchange brokers. When wanting to send higher amounts of money, foreign exchange (FX) brokers are usually your best bet as these guys usually offer the most attractive rates available. Offering low fees, or often none when transferring over £3,000, excellent exchange rates, and fast transfer windows (often depositing the money in the recipient’s account within the same or following day), foreign exchange brokers are probably the most efficient solution. Some brokers will also offer customers the ability to make regular payments.

It is possible, however, that you will need to open and make payments into an account in order to get things going, and this can take up to a couple of days. Also, if you’re only looking to send small amounts of money, it may not be particularly cost-effective. Should the firm you are making the transfer through go bust, you will not be protected by the FSCS (Financial Services Compensation Scheme).

THE COSTS INCURRED

If only it were as easy as sending the damn money. But as with nearly every walk of life, ‘the man’ is waiting at every stage of the process to take his commission. Indeed, there are several potential costs to take into account when transferring your money out of the UK, and sometimes this can make the whole process seem a bit complicated. Ultimately, you’ll want to find out the total amount your recipient will be receiving, in their receiving currency, and use that end number to compare all the different services.

The three main costs to consider are; sending fees, which you’ll have to pay for sending the money; receiving fees, which is the charge the recipient may have to pay for receiving the money; and the foreign exchange rate. Though this will vary wildly from place to place, it’s not hard to find places that offer a good rate, although most will probably charge some sort of commission, or pretend that they don’t charge commission by offering a poor exchange rate. You can check online to find the current rate of exchange and compare this against what each place you are considering offers.

The amount of money being sent abroad can often be an influencing factor in the kind of rate you will receive. Regularly companies will offer a better rate of exchange to those sending £5,000 or more.

SO HOW SAFE IS MY TRANSFER?

As mentioned previously, the Financial Services Compensation Scheme (FSCS) is available to protect you when a firm that is handling your transfer goes bust. The FSCS does not protect those who are making transfers through FX brokers or high street businesses. However, those that are FCA (Financial Conduct Authority) authorized are held to certain rules that can help you to retrieve your money should something go wrong. When looking to transfer money, particularly large sums of money, out of the UK, with a FX broker or a high street business, it is always best to ensure you are dealing with an FCA authorized firm.

6 IDEAL FLOORING OPTIONS FOR INTERIOR & OUTDOOR DESIGN

Looking for the best flooring materials for interior and outdoor design? Well, aren’t we all. The search never stops for improved surfaces to strut your stuff on, right?

But if you’re a builder or remodeller, you’ll implicitly understand the importance of this search. In the same breath, when you’re fixing up your rental property, the kind of flooring you choose should be suitable for all possible wear and tear and fit within budget. That’s a lot to consider; different flooring materials have different qualities, and people have diverse tastes. Let’s look at the bigger picture then, with these; our 6 IDEAL flooring options for interior and outdoor design.

PORCELAIN TILES

Sure, we know ceramic tiles all too familiarly from our days staring into them while sitting on the can. But these days they’ve broken free and multiplied, getting themselves into kitchens, dining areas and more; not surprising considering their versatility in terms of the colour and overall style. In the market today, you will find them ranging from wood lock tiles and tiny mosaic tiles to large format floor tiles.

What’s more, they only require a little maintenance; grouts should be periodically sealed so that they don’t stain and to install them you just need a tile backer board and a subfloor

BAMBOO & HARDWOOD

Aesthetically, hardwood flooring is fantastic and is an excellent fit for most living areas as well as dining rooms and kitchens. Nonetheless, it’s not recommended for rooms that get wet consistently, such as bath, mud or laundry rooms. Bamboo flooring performs in the same way as hardwood flooring, and their properties are almost the same.

The cost of maintenance of bamboo and hardwood flooring and that of its installation remains roughly equivalent. These days, hardwood flooring comes as prefinished or unfinished solid forms; the unfinished form is sanded and finished on the ground after the flooring has been installed. On the other hand, the prefinished option doesn’t have to be finished on sight. Decisions, decisions.

Read: 5 IDEAL tips for Bali inspired design

VINYL PLANK FLOORING

One of the trendiest floorings for the kitchen, this, and relatively easy maintenance wise, to boot. If it does sustain damage, fixing it is simple since the surface is installed in the form of planks. Easy Step Flooring, who provide lvt flooring in the UK, tell us that unlike hardwood flooring, vinyl plank flooring is a bit softer and is durable in places of high foot traffic (and spillages) such as kitchens. 

VINYL & LINOLEUM

A resilient flooring option, vinyl and linoleum are available in easy to install tiles, sheet forms and planks; diverse and flexible, for sure. What’s more, they’re moisture resistant and highly durable. As such, these are an excellent flooring option for areas likely to endure a little wear’n’tear, particularly playrooms. The main difference between the two is the material used to make them. To start with, vinyl is plastic and normally acrylic, PVC or made from polymers, while Linoleum is made using natural materials such as cork, jute, and linseed oil. 

While vinyl is available at a more comprehensive price range and higher scope for quality, which ranges from very low to high end, linoleum comes in vibrant colours. It’s also available from mid to premium, or high-end, and there are no budget versions of this flooring material. Since it is made using natural materials, it is an attractive alternative to vinyl for floor designers who consider environmentally friendly products. 

DECKING BOARDS

Wood decking can be used in both indoor and outdoor settings. Nonetheless, when you’re using outdoor wood board indoors, ensure that the wood board finish is less rough than it would be when used in the garden. Composite decking is excellent when used outdoors and includes and an equal mixture of recycled plastic and recycled wood fibres. When using it on your outdoor living space, you won’t need to sand, stain or seal. They also don’t need the board placement, which comes along with the wood decks. 

It’s important to know how to maintain quality composite decking boarding. There are several ways to achieve this, including sweeping the clogs using a degreaser, such as a dawn dish soap, on bleached and oily spots. You can also use hot water on wine and fruit stains, and tannin stains can be removed by scrubbing with cleaners containing oxalic acid.

Gouges, on the other hand, may blend over time. Nonetheless, boards with melt marks or deep scratches need to be replaced. For mildew stains, you need to add some dish soap to a mix of 50-50 hot water and oxygen bleach and wipe out. 

MARMOLEUM FLOORING

Marmoleum is a renewable flooring material made of recycled materials and is, therefore, an environmentally friendly option. It’s also resistant to dirt and dust, and is allergen-free. This type of flooring doesn’t produce a strong odour and is available in tiles or sheets, and as such is a kid friendly choice, too. 

5 IDEAL RETAIL TRENDS CRUCIAL TO RUNNING A SUCCESSFUL BUSINESS

Running a successful retail company means staying ahead of the game and on top of the latest and greatest innovations in the industry. As these factors are ever evolving and shape shifting with the season, it’s even more important that your business remains flexible and nimble so that adapting becomes second nature and assimilating new ideas and inventions is seamless. If you’re wondering where you should be casting your covetous gazes right now, then read on; our 5 IDEAL retail trends crucial to running a successful business.

SOCIAL MEDIA SHOPPING

By 2022 it’s expected that ecommerce sales will top $6.5 trillion. Big money indeed, but do you know one of the main drivers behind these sales? Social media, of course. Facebook, Instagram, Twitter, and even YouTube all play a role in these booming e commerce numbers.

In fact, one study found that 84% of American shoppers review at least one social media network before deciding to buy a product. This is because social media networks offer all sorts of personal, personalised inspiration, including lifestyle experts, fashion bloggers, and other influencers which can shape consumer buying habits particularly impulse purchases. As such, these days many of these sites are working to offer ecommerce capabilities that allow users to make a purchase on the spot and on a whim.

INVEST IN A RETAIL EPOS SYSTEM

The days of slower than snail transactions processed with a traditional cash register have long been confined to the past. If you’ve yet to invest in a retail ePOS system, you’re missing out on several features and improved functionality which holistically benefits your business. What is an ePOS system, we hear you ask?

In the simplest terms, an ePOS system is one which uses hardware, software, and peripheral devices in order to more quickly conduct transactions and track sales. But an ePOS system is much more than a modernised cash register. These systems offer a host of other benefits including automated inventory management, employee management, customer information databases and real-time reports and analytics. A no brainer for any retail business, we think.

BIGGER FOCUS ON EXPERIENCE

In the past, it was enough to simply have a store (physical or online form) that had the products consumers were looking for. But in today’s world, just having trending, ‘must have’ products on the shelf isn’t enough. Now, consumers are all about the ‘experience’ versus the products that retailers carry. Instead of shopping for items, consumers are more focused on the overall journey from first learning about the product to purchasing it.

So, that’s the look and feel of your offer, as well as the smoothness of its delivery and an engaged and informed staff that can assist customers as necessary.

ACCOUNT FOR MULTI CHANNEL

Even though bricks and mortar stores are closing at a fast pace throughout the country, these places still play a huge role in the sales process and shouldn’t be neglected. While customers may not often go to a physical store first, many still like to try on an item or see and hold it in person before making a purchase.

More often than not, consumers begin their search online in order to compare prices or to find local retailers that have a certain product in stock. From there a consumer may go see the item in person before deciding to purchase it. As a retailer, it’s crucial to account for all of the possible ways that a consumer may shop. Whether it’s via your website, through social media, in-store, or while on-the-go, the only way to maximise your sales is to implement a multi-channel approach.

SUBSCRIPTION COMMERCE

Subscription commerce has taken the retail world by storm, and the success of it goes back to the rise of the shopping experience over product. How cool yet simple is it to have food, clothes and even snacks from around the world delivered right to your front door? The lazy person’s dream, for sure, but also the learned’s.

Subscription boxes, for instance, are personal, fun, and are a reliable way for consumers to get what they need on a routine basis. In 2017, 15% of ecommerce customers signed up for a subscription service and once involved, loyalty is all but guaranteed. So, as a retailer, you may want to consider the ways that you can jump on the subscription retail bandwagon so that you too can maximise profits by simply providing a personalised shopping experience.

5 IDEAL WAYS TO LIVE THE LUXE LIFE FOR LESS

‘Living your best life’. Don’t we all want a bit of that? But while some of us are content with simply doing us, being individual and free, many define superlative living rather differently. And that’s fine, too. So, if you’re in need of a five-star lifestyle, but your bank balance is feeling decidedly three, there’s no need to worry. Just read these; our 5 IDEAL ways to live the luxe life for less.

GET THE BEST TRAVEL DISCOUNTS & UPGRADES

While you might have a friend who always blags into business class with their wit, poise and gumption, the majority of people who try this simply don’t succeed. For a more reliable route, and one that means you’ll know in advance whether or not you’re flying first-class, the easiest thing to do is use a service like Jack’s Flight Club.

Though not specifically aimed at scoring upgrades, what deal-hunting services like this one do is send you regular emails that contain the latest and greatest flight discounts. Ranging from the last-minute to the long-term planning, you can get business class flights for the cost of economy if you keep an eye on your inbox and book with haste. The best part? You don’t really need the paid version – Jack’s Flight Club, Scott’s Cheap Flights and other similar companies all offer a free version that notifies you of plenty of deals each day.

If you’re happy to wait until the last minute to decide on your trip, you can also score five-star accommodation for less by using sale sites like Holiday Hypermarket or Last Minute to score 70% off of flight and hotel packages. Reductions tend to get juicy six to eight weeks before departure date, but if you can hold on until the very last minute, operators who are keen to fill empty seats and bedrooms can offer you luxury getaways for the price of a typical camping trip.

FAKE IT ‘TILL YOU MAKE IT, WINE WISE

Popping bottles of champagne on the regular might not seem in tune with a smaller budget lifestyle, but there are still shortcuts to stocking your cupboards with boutique wines that your friends won’t find on the supermarket shelves. And will, accordingly, be rather jealous of.

If you’d like to give guests the impression that you’re a wine aficionado, and pick up some tasting notes in the process, online wine retailers like Virgin Wines might be just the ticket. As well as offering serious discounts on high-end wines, beers and spirits, you can get tasting notes and information free of charge from your very own wine advisor. 

While buying in bulk isn’t always straight forward when you’re counting your change, it does typically get you money off the cost of every bit of booze you buy. Look for bulk deals and offers, and prepare to impress as you swap supermarket bargain bin bottles for something a little more upmarket.

CUT-PRICE DESIGNER CLOTHING

Thrift shopping in affluent locations is just the tip of the iceberg when it comes to finding designer clothing at a reduced price. As well as looking for pre-loved clothes and accessories on charity shop shelves, save yourself a bit of rummaging by browsing online with retailers like TheOutnet and Deuxieme. TheOutnet offer up to 75% off new designer clothing, while Deuxieme slashes prices on gently worn goods from high fashion brands.

If those are still feeling a bit too pricey – because let’s face it, designer brands don’t ever come dirt cheap – research your nearest factory shops and outlet stores. Stores that sell sample clothing and shop seconds will take anything up to 70% off of the original price, and while you might be buying things that are from a past season, you’ll still be able to rep big name brands without eating into your holiday funds.

DINNER DEALS

If you aren’t already using VoucherCloud or another similar app, you could be missing the chance to get two-for-one meals and regular offers ranging from 20% to 60% off the price of dining out. That’s a good start to saving money on nice meals out with friends, but if you’d rather go Michelin Star than high street, there is a way.

For the ultimate fine dining experiences at perfectly ordinary prices, keep an eye on BookATable’s Michelin Star Deals. This page frequently lists offers for booking three or four course meals, with drinks, for less than £50 per person at some of the most prestigious restaurants around. Whether you’re in the mood for French, Italian, Indian or Chinese – or something else entirely – a little extra luxury won’t break the bank.

AIRPORT LOUNGE ACCESS

If you haven’t managed to find a great business class flight deal but you still want to have a comfortable trip, why not make a small additional payment to gain access an airport lounge? Formerly the domain of VIPs only, most major airports now give you the opportunity to pay between £15 and £50 to access an airport lounge ahead of your flight.

What you get for your money ranges from a full ‘free’ meal, spa access and selection of drinks, to a simple offering of comfy seats and newspapers, away from the crowds. But regardless, it’s a small price to pay for the feeling that you’re getting a far more luxurious experience than everybody else fighting for a hard seat or queueing for their overpriced airport beer. Let’s be honest; buying a meal and a drink at many UK airports will set you back around £20 as it is. For a few pounds extra, you could enjoy those things and more from the privacy of a VIP lounge.

 

Tabby Farrar also writes about travel and sustainability, over at the vegan lifestyle blog JustCantSettle.com

5 IDEAL WAYS TO MAKE YOUR AIRPORT EXPERIENCE MORE ENJOYABLE

There are two types of flyer and little in between; those who rock up late and rush their way through departures expecting the rope to be lifted and red carpet rolled out. And, those who insist on being there three hours early and wonder why the gate isn’t open. Should you fall into the latter camp and find yourself with time on your hands, the airport can be a pretty boring place to spend time. 

While some misguided fools believe ‘the holiday begins at the airport’ – 9am pints at the ready – most of us find the whole thing a little stressful, and that’s putting it mildly. There are ways, however, to make it a more seamless experience, and these are those; our 5 IDEAL ways to make your airport experience more enjoyable.

WEIGH YOUR BAGS AT HOME

There are myriad things that can cause you to become flustered at an airport and your luggage weighing over the allocated allowance is one of them. It prays on your mind when packing, when on the way to the airport and when in the queue to check in. No one wants to be that person causing a scene at the desk, frantically going through their suitcase – frilly knickers going flying – ending up in so many layers of clothes that you end up looking like the Michelin man.

An uncomfortable sweaty flight just isn’t worth it. Unless you’re willing to take the risk and pay the extortionate fees, then simply weigh your bags at home. Moreover, make your life easier by researching the best luggage brands for flying; whether you’re travelling for pleasure or making a weekly business trip, the right luggage can make packing for your trip and travelling to your destination a doodle.

PARKING 

If you’re driving to the airport, then the stress levels could go either way. Sure, you’ve alleviated yourself of the heavy burden of lifting luggage on busy platforms, but equally, finding a parking space might send your anxiety into overdrive. Therefore, it’s imperative you book an airport parking space in advance. Alternatively, websites such as parkos.co.uk allow you to compare parking space prices and availability in and around the airport, giving you the chance to select the best spot in advance. Then, all you need to worry about is your petrol and playlist.

DRESS FOR SECURITY 

The security gate can give even the most law-abiding citizen the heebie-jeebies, so it’s best to be prepared sartorially. We’ve all wondered whether or not we really have to remove our belt and watch, but more often than not, you do, so wearing trousers which don’t require being kept up is a good idea.

Loads of fiddly bracelets and earrings which set off the alarms are obviously also a mistake. Shoes which slip off easily are big embarrassment savers; the last thing you want to be doing is bending down to untie shoelaces, queue at your rear, seeing your rear, all because you’re not wearing that belt.

Read: 5 IDEAL men’s style tips for the airport

GO EASY ON THE ALCOHOL

We’ve all felt the pull of the early morning g’n’t; the start of the holiday marked ceremoniously with drink. Indeed, for the aerophobic, it can be especially tempting to reach for the booze in the airport or plane as a way to calm your nerves, but this can be problematic as counterintuitively it can lead to increased anxiety (and let’s be honest, the occasional missed flight). What’s more, a low-pressure cabin will make you feel dehydrated, particularly when drunk, which can lead to nausea and being even more fearful; a toxic mix, we think. Stick with water.

LOUNGE LIZARD

Some travel agents, credit cards and promotions (or actually buying a Lounge Pass, of course) will grant you access to the hallowed walls of the airport lounge. Check in advance if you’re blessed with this opportunity, for inside there’s plenty to keep you distracted, fed and lubricated. Yep, that’s free snacks, free booze and widescreen TVs all available. Now, that’s entertainment.

Now you’ve conquered the airport, should you be looking for tips on making your next flight more fun, then check out these; our 5 IDEAL apps to make your next flight more fun.

6 IDEAL INSIDER TIPS FOR GROWING YOUR BUSINESS

If only it didn’t have to be this way. But year-on-year growth is crucial to a business’ success and as such, if you want to see profits rise exponentially and consistently, you always need to be thinking one step ahead. Or two. Or three. Fortunately, you don’t have to move heaven and earth to achieve your goals. With that in mind, we’ve teamed up with SME Loans, who specialise in small business finance, to bring you these; our 6 IDEAL insider tips for growing your business.

ENSURE YOU HAVE ENOUGH FUNDING FOR GROWTH

As the always pertinent saying goes; you have to speculate to accumulate. But the old assumption that high street bank loans and high-interest credit cards are the only sure-fire ways to fund growth hasn’t stood the test of time so well.

You do not need to empty your bank accounts, grovel with the local bank’s loan manager, or max out your company credit cards just to get the money you need to spur on business growth. A great alternative for the modern entrepreneur is the flexibility and affordability of unsecured business loans. That said, it’s important to be aware that you need to handle your debts diligently if your credit score is not pristine; if not you risk further damaging it in the future.

ESTABLISH A GREATER ONLINE PRESENCE

Don’t make the assumption that e-commerce is only for big business. But if you want to start raking in good quality exposure to your target market and start making sales 24 hours a day, an online presence is absolutely essential.

In terms of selling and looking professional, setting up a shopping cart system and secure payment gateway for your website should become a number one priority when trying to drive business growth; it instills trust in the consumer.

That said, it’s crucial to ensure that you don’t over-complicate things when transitioning your standard website into an e-commerce store. Online users like things to be quick and easy so don’t set out to make them think too hard about how to use the system. The last thing you want to do is cause unnecessary obstruction to making a sale.

HARNESS THE POWER OF SOCIAL MEDIA

With 45% of the world (a whopping 3.48 billion) now having a social media account and millions scrolling through their feeds at any given moment, it would be financial suicide not to be harnessing the power of the click, constantly and consistently.

While there are plenty of paid options to promote your business on social media, you should only do so with scrupulous tracking of analytics to assess whether the reach of such posts is worth your investment. You might find that you could achieve the same reach via free social media channels; making an Instagram and Facebook page (we all have one, right?) is easy and needn’t cost you a penny. Just ensure your page is captivating and unique, as there’s a pretty massive crowd out there to stand out from. 

Also essential to keep those social media channels active and engaged; the expectation is now for your company and website to be constantly on, engaged and ready to do business. It’s therefore vital to make sure you’re pushing out regular content and marketing yourself succinctly in order to stay relevant and ahead to the pack. There is competition everywhere, and those who don’t keep things fresh and pertinent will quickly be dismissed in favour of a newer, shinier model. Conversely, regular content will instil loyalty in your visitors and attract new custom, too. Remember this; it’s a numbers game first and foremost.

DEVELOP A SENSE OF COMMUNITY

Some business owners think that growth is all about making sales and boosting marketing efforts (yep, we know that’s all we’ve mentioned so far…we get it) but looking after your staff and cultivating that sense of being ‘part of the club’ (both your customers and employees) can go a huge way in achieving continued growth.

A happy staff member that feels part of a community and well-looked after will be friendlier, more helpful and more professional – it’s just the way it is – so try to create a close-knit team out of your staff members by incorporating team building days, hiring staff that complement each other’s personalities, and having strict rules of engagement in place for customer service. Spend time developing a sense of community and ensure that when your staff members are out there helping clients and “making things happen” for your business, that they are doing so happily.

VALUE LOYALTY & THE CUSTOMERS YOU ALREADY HAVE

If you find that your business is perpetually seeking new customers, you could be wasting valuable time that should be spent on an audience that is already keen to support you. A huge mistake made by many startups and businesses in their early years is to constantly be on the lookout for potential new clients whilst ignoring the value of repeat custom. 

If you’re lucky enough to have a stable customer base, spend some time focusing on how you can improve your service to them. Consider how you can offer existing customers something new because there will be plenty of other companies wanting to poach them from you with shiny welcome offers and the like. Don’t allow their heads to be turned in the first place.

ENGAGE THE HELP OF A COACH OR MENTOR

Thankfully, you don’t have to do it alone; there are a number of expert coaches and mentors out there who can provide valuable insight into the challenges your business faces. From industry contacts to advice on marketing and sales, having someone with a fresh set of eyes on board can often lead to much-needed clarity and help you to develop innovative solutions for tackling common growth obstacles.

Depending on the type of industry you are in and the kind of business that you run, experts and professionals in that field may be able to assist you with making the necessary changes needed for growth.

For instance, if you run a Christian-based business like a Christian book store or counseling, you may find that learning from a Christian keynote speaker or business trainer can help you stay focused on your mission and vision for the future. You can also seek the advice of a Christian coach or mentor who can help you make better decisions that align with your faith.

Equally, if your goal is to improve location-centric communication and leadership within your company, working with a public speaking coach in London can be a transformative step, equipping you with the confidence and skills to lead with clarity and authority.

Similarly, if your business aims to succeed in the food industry, experts in opening and running restaurants, cafes, bakeries and delivery services can all provide insight and guidance. That, or you could just check out these 6 IDEAL tips for promoting and expanding your food business. Go on, you know you want to!